2008 11 Horticulture En

7/29/2019 2008 11 Horticulture En

1/21

MADE IN HOLLANDHorticulture

Working magic with our seasons // Total solutions or greenhouse arming // The challenge

behind the ood shortage // Green trade hub // Dutch lowers in China

How do Dutchgreenhouses answer

the global

energy issue?


2/21

2 MADE IN HOLLAND www.hollandtrade.com 1

The Netherlands has a moderate maritime climate with our seasons and a relatively large annual

rainall. Autumn and winter in the Netherlands are cold and wet, and at times it is even cold enough

to be able to skate on natural ice. Despite the our seasons, the Dutch enjoy eating both winter and

summer produce throughout the year. The leek, or example, is a avourite vegetable and is available

all year round because it is grown in ull soil during the winter and in greenhouses in the summer.

Winter growth

www.hollandtrade.com 3

The Dutch way

www

.h

ollandtra

de.com

2 MADE IN HOLLAND

Spring in the Netherlands is always given a warm welcome,

not only by Dutch sun worshippers, but also by a

breathtaking sea o oral colours. Anyone lucky enough

to cycle through the bulb-growing area o the

Netherlands in April will be amazed by the ocean

o yellow, red, purple and every other

conceivable colour o tulip.

Dtchtps om the

beds ant thestatey heads


3/21


Contents

4 Contents Horticulture

6 The dutch horticultural sector From cuttings to vegetable snacks 11 Outsiders opinion The big picture

12 News Dutch greenery wins gold

15 Interview Clustering18 At work

Taking on the ood shortage20 Facts and gures

The Netherlands

22 At workLinked to the world

34 Technology report The greenhouse o the uture38 Event

Floriade39 Meet the Dutch

Calendar

40 Links

Fom cttngs tovegetabe snacks

THE DUTCHHORTICULTURAL

SECTOR

Takngon the ood

shotage togetheAT WORK

186 www.hoandtade.com

Ponees nChna

HOLLAND ABROAD

The geenhoseo the te

TECHNOLOGY REPORT2634

24 Ask a proessional Tulip symbol or ingenuity26 Holland abroad

Pioneers in China30 Column

Pragmatic individuals with nerve

31 New products Purple tomatoesAbouttHispublicAtion,

January

2009,MadeinHolland,Horticultureisapublicationo

ftheAgencyforInternationalBusinessandCooperation(EVD),whichispartoftheDutc

hMinistryofEconomicAffairs.

Editor-in-ChiefAimevan

Lijf

EditingCarolineBoessenkool,AnneliesBrning,PeterKollEditorialaddressEVDMadeinHolland,POBox20105,2500ECTheHague,TheNetherlands,[email protected]

vd.nlContributorsSandraSchoof,MinistryofAgriculture,

NatureandFoodQuality(LNV),ProductschapTuinbouw,AVAG,PlantumNL,BloemenbureauHolland,AGFPromotieNederland,SenterNovem,MartienPenning,JoostvanKasteren,ArnoudVeilbrief,PeterJuijnTranslationandrevision

OvertaalDesign

KrisKrasDesignPrintingKoninklijkedeSwart,TheHagueCopyrightArticlesmaybereprintedorreproducedonlywithacknowledgementofthesource:MadeinHolland,Horticulture/EVD.Norightsmaybederivedfrom

the

contentsofthispublication.


4/21

> The Netheands s home to a aspects o hotcte, om the aboatoy whee

new cops ae efned, the geenhoses and geenhose systems whee these cops

ae gown nde gass, and the feds o mshooms, steet tees, -so

vegetabes, ct owes and bbs, ght thogh to the acton nastcte and

ogstcs to epot a the podcts. Fo yeas, the Netheands has been a goba

eade n the hotcta ndsty becase the Dtch maket gadene s not aad

to adapt. As we as beng n bsness o hmse, the Dtch maket gadene s aso

pepaed to wok togethe o a common nteest. By Joost van Kasteren

6 MADE IN HOLLAND

The Dutch horticultural sector


THE DUTCH HORTICULTURALINDUSTRY is a total concept, saysNico de Groot o the Agriculture and

Economics Institute (LEI) at Wageningen

University and Research Centre. In a

small space, a large amount o added value

is created because o the combination o

market gardeners, traders, suppliers and

logistical service providers. This unique

cluster attracts interest rom all over the

world. Equally, Dutch market gardeners

and suppliers an out across the world to

capitalise on the concept ater it has

been adapted to the local circumstances,

o course. The power o the Dutch

horticultural industry lies in the ability

to adapt to changing conditions. For

example, consider the development o

the foating greenhouse an ingenious

solution to the problems o a limited land

surace area and the growing dependence

on water in built-up areas.

GREENHOUSE FARMING ISEVERYWHERELess than hal a century ago, Dutch

market gardeners were still bringing the

vegetables they had grown under glass

in fat-bottomed boats to markets in

Rotterdam, The Hague and Amsterdam.

Today, Dutch fowers are sold everywhere

rom New York to Moscow, and Dutch

tomatoes, cucumbers and peppers

are sold in supermarkets throughout

Western Europe. Dutch base materials

seeds and cuttings are cultivated

in greenhouses all over the world using

climate systems that originated in the

Netherlands. Even the auction clock used

to sell fowers and vegetables is an exportproduct. In short, the results o Dutch

greenhouse arming are everywhere. >>

Geenhose amngon wate n oatng

geenhoses

From cuttings to

vegetable snacks


5/21

TREE GROWERS LOOK AHEADIn the wake o the success o greenhouse

arming, the total approach is now being

employed in other horticultural sectors

as well. Tree growers are successully

capitalising on the growing demand

or greenery, both collectively and

individually. City neighbourhoods are

becoming increasingly green, because

greenery creates a more attractive living

environment, and the importance o

greenery has also been discovered in the

working environment. Tree nurseries are

capitalising on these developments with

ornamental plants in pots and boxes that

require little maintenance.

BULB-GROWING AND CUTFLOWERSBulb growers are also anticipating

the demand by large retailers such as

supermarkets and builders merchants

or a total package. Such retailers want

to oer not only greenhouse-grown cut

fowers, but also tulips, lilies and other

bulbous plants and outdoor fowers

such as gladiolas and dahlias. Along with

the interest rom retailers in selling cut

fowers, the popularity o Dutch bulbs

should not be underestimated either.

Around the world, greenery managers

use Dutch bulbs to brighten up their

parks, roadsides and other green spaces.

Growers abroad also like to use Dutch

bulbs to cultivate fowers or their own

markets. >>

Maket gadenes

and sppes aeannng otacoss the wod

Dtch steet tees make the vngenvonment moe attactve

The Dutch horticultural sector



6/21


My ather started importing Dutch greenhouses ortyyears ago. Since then, we have grown to become a supplier

o high-quality turnkey projects or customers throughout

Japan. We oer the complete inrastructure, oten including

a manager or the rst year, and we still bring in almost

everything rom the Netherlands.

All the latest developments come rom the Netherlands.

Dutch companies and research institutes work closely

together, so that all new concepts t seamlessly into the

system, which produces highly ecient solutions. That

culture o cooperation is very much unique throughout

the world. You could say that the Japanese are very

good at producing parts and the Dutch are very good

at producing the total system. The Dutch are always

ocused on the big picture.

Haak Tomta onthe bg pcte

The Dutch culture o cooperation is unique throughout the world

Name: Hiraaki Tomita, Nationality: Japanese

Company: Tomita Technologies

Location o head oce: Yokohama, Japan

Supplier o turnkey greenhouse arming and greenhouse cultivation projects

Relationship with the Netherlands: importer o goods and technology

Outsiders opinion

VEGETABLES AND FRUIT AS ANICHE INDUSTRYFor vegetables as well, the selection is

only complete i vegetables grown in ull

soil are also oered alongside greenhouse

vegetables. Although technological

developments and expansion have led

to a signicant decrease in cost price,

competition is still erce, and increasing

numbers o Dutch growers are thereore

specialising in niche products such as

rucola and crinkly lettuce, or lettuce

packages as a total concept with various

types o produce and cut lettuce.

Vegetable and ruit snacks handy

packets o small vegetables as a healthy

snack on the go are another specialty in

the resh produce sector.

MUSHROOMSTechnological developments and

expansion have also cut cost prices in the

mushroom growing industry. In response

to increasing international competition,

mushroom growers are constantly in

search o new products to tickle our taste

buds.

NEW SOLUTIONSNew renements are constantly needed

to stay ahead o the competition, which

is why there are always new product/

market combinations and new supply

and service methods. Challenges such as

changes in market demand and increasing

energy costs mean that new solutions will

always be required.

A fexible attitude, the ability to listen to

the market and the willingness to work

together (in research and development,

or example) ensure that the Dutch

horticultural sector reacts quickly and

comprehensively to those changes so

that it is always a step ahead o the

competition.


7/21


The town o Uden in the south o the Netherlands brought home the

gold this year rom the international Entente Florale the annual

European competition or the greenest towns and villages. Eleven

other European countries took part in the competition, each o which

nominated their greenest town and village. The aim o the Entente

Florale is to encourage towns and villages to promote the quality o

lie o their inhabitants by smartly deploying trees, bushes, plants and

fowers, and by designing green spaces as play and recreation areas.

[email protected]

www.ententeforale.nl

Next year, a Geschmckhaus will appear in several large German cities.

This is a kind o tasting establishment where the German consumers will

have the opportunity to taste Dutch botanical ruit and nd out about

the cultivation o sweet peppers, aubergines, tomatoes and cucumbers.

German consumers are critical about Dutch botanical ruit, although

they are actually among the best in the world: they spend the most

number o hours in the sun and are sae thanks to biological pest control

and the completely controlled environment in Dutch greenhouses.

[email protected]

Enjoyng Dtch

botanca t

Dtch geeneywns god

News

The Dutch designer Niek Roozen, together with his Chinese colleague Zhu

Shengxuan, is designing the central park o the World Expo 2010 in Shanghai,

China. Eight design teams rom around the world competed or the assignment,

but it was the Roozen teams Green City philosophy that most appealed to the

jury, especially because it is in keeping with the motto o the World Expo: Better

City, Better Lie. Greenery is important or the quality o a residential area, as well

as or health, relaxation and a cleaner environment. The park will still be open to

the public ater 2010. [email protected]

www.niekroozen.com

Geen cty, bette e

The Green Genetics Centre o Excellence (TTI GG) acilitates joint research

projects by companies and knowledge institutes in the elds o plant genetics,

plant physiology and phytopathology. Under the fag o TTI GG, Dutch companies

and universities are aiming to work together with the Beijing Genomics Institute

and the Institute o Vegetables and Flowers in Beijing to analyse and perect

the DNA sequence o the cucumber to make it more usable in the development

o new cucumber varieties. The participants expect the project to start in early

2009. [email protected]

Sno-Dtch coopeatonccmbe genome

Abot ths pbcatonThe Ma Ha sector specials provide inormation on

specic Dutch sectors, such as Delta Technology, Design and

Horticulture. Centres o excellence and commercial companies

are given the chance to comment on the latest developments in

the sector and on their products and services. Ma Ha

does not have regular subscribers, but instead reaches a new

oreign readership with each issue. The publication is translated

into multiple languages and is circulated worldwide. Additional

inormation on this publication can be obtained rom the

Netherlands diplomatic representations abroad.

www.groenegenetica.nl

Dutch growers are investing heavily in machines, equipment and sotware to optimise production lines and

climate systems, but unortunately growers have discovered that the sotware link does not always work

perectly in practice. To eliminate this problem, twenty-our companies have decided to work together

under the Horti Data Communication covenant, which was signed at the 2008 Hortiair. From now on, these

companies will be oering growers the possibility to link up the sotware used by various machines. What

is unique in this covenant is that companies work together to give each other insight into their machines

sotware, which essentially means insight into the secret tricks o the trade behind the machine. The

companies can then link machines to each other using standard technologies.

[email protected]

www.agrotechniek.org

Covenant makes sotwae nk possbe

www.hollandtrade.com

www.agpn.nl

The Netherlands Inspection Service or Horticulture

(Naktuinbouw), the worlds largest inspection service or

variety testing o vegetables, is assisting Indonesia in setting

up the breeders rights inspections and the organisational

structure o the breeders rights oce in Jakarta. The

Inspection Service is also assisting the Chinese Ministry o

Agriculture, especially by providing technical training in

breeders rights. [email protected]

www.naktuinbouw.nl

Specasts n beedes

ghts go ntenatona

Photo: Municipality o Uden

InterviewNews


8/21


The Netheands s st a goba hotcta cente.Mche Getsen, who s secetay o the ogansatonthat pomotes the coectve nteests o the Dtchhotcta secto, epans jst what makes thssecto so nqe. The stength es not ony n the qaty othe ndvda companes, bt aso n the csteng togethe o the

companes n cose pomty to one anothe. By Arnoud Veilbrie

Csteng

WOrlD-rENOWNED HOrTiCulTurAl ExPErTiSE

Interview

It can be hard to keep up with the latest innovations in greenhouse arming. From

closed greenhouses and advanced climate and control systems to automation, the

technology is becoming increasingly complex. Unortunately, the sum o the parts is

thereore also more complex, whereas in act growers require a total concept rom

construction to water purication. HortiX is a new joint venture consisting o nine

leading Dutch exporters o greenhouse arming concepts that brings precisely such a

total solution within reach. For example, the group recently launched the SeraCulture

project in Turkey, which provides support to Turkish growers with their greenhouse

systems and growing methods or the Turkish market. HortiX is also developing a

demonstration project in Saudi Arabia, where it is using the latest crop optimisation

and water conservation technologies.

www.hortix.nl

Geenhose conceptsom the Netheands

The Dutch horticultural sector is concentrated in a number o clusters known as

Greenports, which are comparable to the logistical main ports such as Schiphol

Airport and the Port o Rotterdam. Like these main ports, the Greenports are areas with

a concentration o companies that are strongly linked to one another, bringing together

growers, auctioneers, retailers and horticultural suppliers.

Greenports are oten also home to knowledge institutes and reners and growers

o plants and seeds. Because all the important players are in such close proximity

to one another, an extensive exchange o knowledge is ostered, and companies

and knowledge institutions encourage each other to deliver the very best level o

perormance.

www.greenportsnederland.nl

Geenpot(s) Nedeand:

manpot o hotcte

Grow2gether is a platorm, established as a public-

private initiative to provide structured solutions

rom the Netherlands to, and in support o, the

Russian greenhouse sector. Grow2gether covers three

main areas, i.e. knowledge transer, technology &

technological solutions, and trade inrastructure.

In the upcoming years, or example, the Dutch

government will acilitate the establishment o a

Holland Greenhouse Centre or demonstration and

training purposes, as well as several Russian sector-

enhancing activities and events, such as seminars,

trade missions, excursions and the like. Furthermore,

grow2gether is committed to assisting in the trade

inrastructure requirements that will accompany the

expected strong growth in the Russian greenhouse

sector. [email protected]

Podctve coopeaton

wth rssa

www.grow2gether.eu

In spring 2009, the International Flower Bulb Centre,

working together closely with renowned Dutch land-

scape gardener Piet Oudol, will bathe New York in the

glow o bulbs and this time in a very unusual spot:

a two-kilometre-long, ormer overhead railway line in

Manhattan called The High Line. Piet Oudol will be

responsible or the permanent plants, bushes and trees.

The High Line has been disused since 1980 and the

area looks abandoned, but it will now be given a new

lease o lie as a park, with a view across the Hudson

River and the skyline o New York.

Foa beaty n Manhattan

Aalsmeer Greenport,

an area with a heavy concentration o forists

Duin and Bollenstreek Greenport,

which is amous internationally or its bulb elds and the Keukenho

(the worlds largest fower garden)

Boskoop Greenport,

the heart o the tree and shrub growing sector

Westland/Oostland Greenport,

the Netherlands largest greenhouse arming cluster

North o Limburg/Venlo region Greenport,

tree nurseries and glasshouses. Venlos main product is mushrooms.

News

Interview


9/21


// Tough conditionsWhenever somebody mentions the word

horticulture, most people immediately think o

glass greenhouses, says Michiel Gerritsen, but

that description is much too limited to encompass

such a dynamic, multi-aceted industry. In act,

horticulture is a collection o very dierent branches

o industry, which we reer to collectively as the

Dutch horticultural sector.

Nowhere else in the world is that cluster o

specialised companies as strong as in the small

country that is the Netherlands, which makes the

Dutch horticultural sector truly unique. That is

especially remarkable because the circumstanceshere are tough, Gerritsen says. For decades now, the

Dutch market gardener has been orced to operate

under dicult conditions, including expensive

land, high costs or energy and labour, stringent

environmental laws and massive amounts o red tape.

Those dicult circumstances, combined with world-

renowned horticultural expertise, have brought out

the best in the sector.

// New varietiesThe crop improvement labs are the delivery rooms

o the horticultural sector, in which new varieties are

designed. Now that other countries can deliver high

quality at low prices, crop improvement is playing an

increasingly prominent role in the Dutch horticultural

sector. Crop improvement requires technical

expertise that cant simply be brought in, Gerritsen

says. The Netherlands is thereore a global leader in

the development o new varieties.

That development has expanded tremendously.

Market research bureaus examine the wishes

o consumers and the ood industry, and crop

improvement experts respond to the demand with

new products. Everything can be infuenced, rom

taste and colour to shel lie and ease o use, and

even how simple it is or the industry to process the

product.

One example o a variety o lettuce specially

developed or convenience is the Salanova, which was

developed by the company Rijk Zwaan. The lettuce

leaves are so easy to pluck that preparing a salad

is hardly more time-consuming than salad out o a

packet, which is partly why Salanova has become

such a successul export product. New fower

bulb varieties, plants and ruit and vegetables are

constantly being developed to entice consumers.

The Dutch horticultural sector invests heavily in new

automation technology. Fewer and ewer people are

working in a greenhouse, although the companies

have expanded three- and ourold. Sprinkler systems

give the appropriate amount o moisture, while

computers and cameras assess the colour o fowers

and plants, measure their length and dispatch them

automatically to the ordered batch. Flowers nd their

way through the Flora Holland auctions to consumers

all around the world.

// Global centreThe daily fow o millions o fowers and plants that

are sold at auction places high demands on logistics,

Gerritsen says. The location o each specic fower

must be clear at any given moment. Our customers

are also demanding more and more inormation about

the products, such as the products origin, method o

production and shel lie. Gathering this inormation

is an enormous task when you consider that the

individual fowers that make up a single bouquet o

fowers sometimes come rom ten dierent countries.

The Dutch horticultural sector would like to work with

international partners to develop a uniorm tracking

system.

The Netherlands is still the global centre o thefower trade, even now that the worlds bestselling

fower the rose usually comes rom Kenya,

where it is sometimes grown by a Dutch grower

who has started a company in Arica. The distances

have become smaller and competition has become

ercer. According to Gerritsen though, the Dutch

horticultural sector need not be concerned about

these developments. Not everything comes rom

here any longer, but what makes the Netherlands

unique is that highly developed cluster o companies

in a small space. The developers, growers, retailers,

logistical service providers and scientic researchers

are what make the Netherlands unique, and will

continue to do so in uture.

Goba

eade n thedeveopment onew vaetes

Contact

> A commodity board

is a regulatory industrial

organisation, in which

employer and employee

organisations work

together in a particular

sector. The Commodity

Board or Horticulture, as

an advocate or all Dutch

horticultural chains, is

dedicated to enhancing

the competitive position

o the Dutch horticultural

sector worldwide. More

inormation is available at

www.tuinbouw.nl.

// AutoMAtion tHe HorticulturAl sector MigHt not seeM tHe ideAl plAce or robots. robots cAn repeAt tHe sAMetAsk endlessly i you put tHeM in An entirely predictAble environMent, but wHAt About in A greenHouse? How cAn A robot

distinguisH between A sunbeAM And A ligHt-coloured twig? cAn A robot coMe up witH tHe ideA o brusHing Aside A leA in A

greenHouse? tHese types o tAsks deMAnd HigHly coMplex sotwAre And HArdwAre, but robots Are nevertHeless cApAble o

An increAsingly wide rAnge o duties. in MAny ornAMentAl plAnt greenHouses, robots HAve lArgely tAken over tHe work o

HuMAns, And tHis is AnotHer AreA wHere dutcH coMpAnies Are At tHe cutting edge. prigrow toMAtion is working on A leA-

plucking robot, or exAMple, And privA is involved in tHe developMent o A robot tHAt cAn tie up sweet peppers. tHese Are just

two exAMples. one dAy, A robot in A greenHouse will be just As AMiliAr As robots in cAr Actories Are todAy.


10/21


Taking on theood shortage

A number of Dutch

companies

> 1 // Bejo develops high-quality

hybrid vegetable seed in India that is

aordable or Indian armers.

www.bejo.nl

> 2 // East West Seed uses modern

technologies to develop typical

Asian tropical vegetable varieties

and in that way contributes directly

to horticultural development in

Southeast Asia.

www.eastwestseed.com

> 3 // Enza Zaden (Enza Seeds)

develops vegetable crops in

India, Indonesia and China, suchas tomatoes, cucumbers, hot

pepper, sweet pepper and onions.

In China, Enza Zaden has set up a

demonstration arm in Shandong and

a large R&D centre near Beijing.

www.enzazaden.nl

> 4 // Rijk Zwaan Together with

Arisem in Tanzania, Rijk Zwaan

develops improved varieties o local

Arican vegetables, such as tomatoes,

aubergines, hot peppers and cabbage,

using local crop advice.

www.rijkzwaan.nl

> 5 // Syngenta produces vegetable

seed and ower cuttings in Kenya

and the local population reaps the

rewards, including in the orm o

high-quality jobs.

www.syngenta.nl

> A total o 850 million people are starving, mainly because

ood is unevenly distributed. Moreover, it is expected that

our planet will be home to between 9 and 10 billion people

by 2050. To eed that many people, we will need to increase

production o both high value crops and staple crops.

Together with local businesses and supported by the strong

knowledge inrastructure in the Netherlands, Dutch companies

are developing methods that could be used to cultivate high

value crops in Asia and Arica. The development o these high

value crops, such as vegetable crops, contributes to the global

ood needs and the economic development in developing

countries.

In a joint statement, the Netherlands Ministry o Agriculture,

Nature and Food Quality (LNV) and the Directorate-General

or International Cooperation (DGIS) emphasise the role o the

agricultural sector in international developmental cooperation.

Links

Dr H.J.M. (Huub) Ler is a researcher in sustainable

production and ood saety and is an associate at the

Wageningen University and Research Centre, which is a leading

lie sciences research institute.

[email protected]

togetherPhoto: Rijk Zwaan / Eltjo Thijs

18 MADE IN HOLLAND

Facts & Figures


11/21

20 MADE IN HOLLAND

The sppes to the geenhose amngsecto, the geenhose ames andgeenhose am bdes ae gobamaket eades n the fed. 40% othe tnove comes om epots.

40%

Thehotcta

secto hadepots n2007 o Eur14.7 bon,

ncdnge-epots. Oths amont,

Eur 6.5 bonwas maden saes o

owes, bbsand tees,

whe oodhotcte

wasesponsbe o

Eur 8.2 bon.

The tulip, the traditional symbol o the Netherlands,

was extremely popular in the early 17th century in

a phenomenon now reerred to as tulip mania.The bulbs were sold at very high prices, the most

expensive o them costing more than EUR 2,000 in

todays money.

The Netheands s the world trade centre o pant

base mateas. The contys md cmate, 500 mon

cstomes n ts backyad and nceasngy hgh-qaty

podcton methods have ceated an eceptonay

stong cste.

14.7 billion

FloraHolland is the worlds

a a ma

or cut fowers and plants. Each

weekday, FloraHolland sells 43.2

million fowers and 4.8 million

plants. The company employs

4,500 people.

Moe than 40%o a owes

and pantsgown wod-

wde ae Dtchvaetes.

2,000

// iaa a

The Netherlands accounts or

70% o EU trade in ornamental

plant products and 60% o global

trade in ornamental products,

and its global share or fower

bulbs is more than 90%. The

Dutch are also the worlds largest

exporters o seeds.

1,800

O the 1,800 newpant vaetesthat ente the

Eopean maketeach yea, 65%

ognate om theNetheands. in

addton, Dtchbeedes accont

o moe than 40%o a appcatons

o commntypant vaety

ghts.

In 2007, the Netherlands produced

EUR 245 million worth o mushrooms.

Banken Champignons (Banken

Mushrooms) in the Dutch Betuwe

region handles 650 tons o this business

every week, which translates to 2.6

million trays o mushrooms.

in 2007,

FoaHoandactoned 1.5

bon tps.

O the resh vegetables that

Europe exported in 2006,

52% was produced in the

Netherlands.

52%245 million

The totapodctonvae o the

hotctasecto, whch

empoys 460,000peope, was

appomateyEur 7.7 bon

n 2007, o whchonamenta

pants (owes,bbs and tees)

acconted oEur 5.3 bon,

and ood cops(vegetabes and

t) o Eur 2.4bon.

460,000


At work


12/21

22 MADE IN HOLLAND

Major auctions and

sales organisations

> 1 // Floraholland With FloraHolland

the Netherlands is the international

commercial centre or owers and plants.

Ater its merger with Bloemenveiling

Aalsmeer (Aalsmeer Flower Auction),

FloraHolland became a global leader in

the collective trade in ornamental plant

products.> 2 // The Greenery is one o Europes

largest resh produce concerns, oering a

total product package o resh vegetables,

ruit and mushrooms all year round.

> 3 // FresQ is a sales organisation or

vegetables grown under glass, such as

tomatoes, sweet peppers, aubergines,

hot peppers and cucumbers.

> 4 // Aweta specialises in the

development, production and sale o

technologically comprehensive sorting

and packing installations or ruit,

vegetables and owers.

> 5 // The Dutch Flower Group is a

global group o companies that together

have a marketleader position in theimport and export, trade in and market

development o cut owers and plants.

l to the world

The Netheandss one o the

largest podcesand ntenatona

deaes oruitand vegetables

and seeds

> The Netherlands is a major place where supply and demand come together, or both transhipment

and re-export o horticultural products. One good example is the ower auction FloraHolland,

the worlds largest trade centre or owers and plants. To deliver tulips to New York on time

and without loss o quality, or example, an optimum inrastructure is essential. In the orm o

Amsterdam Schiphol Airport, the Port o Rotterdam and the Betuwe Railway Line, the Netherlands

already has three major trump cards in this regard. Schiphol Airport is Europes third largest reight

handling airport. Rotterdam is Europes largest port and ranks third largest in the world. The Betuwe

line is a railway line exclusively or reight transport that links Rotterdam directly to Germany and on

to Eastern Europe. In addition, the Dutch horticultural sector is developing increasingly intelligent

transport methods, as a result o which product quality remains excellent. The three distribution

channels and the avourable location o the Netherlands with regard to the European hinterland

make the Netherlands the link with the rest o the world.

www.schiphol.nl www.portorotterdam.com www.agrologistiek.nl


Contact

Ask a proessional


13/21


Is the tulip theNetherlands mostimportant export product?

The tulip was introduced 400 years ago

in the Netherlands and remains a model

or the ingenuity and creativity o the

horticultural sector, not only in the area

o renement and reproduction, but also

with regard to greenhouses and climate

and eeding systems, as well as logistics.

Economically, the tulip is still an important

export product, but no longer the most

important. Strictly speaking, the most

important export product is now the

tomato.

How sae are Dutchvegetables?

Dutch vegetables are considered by even

the most discriminating consumers and

environmental movements to be the

worlds saest. All the companies in the

chain, rom grower to the supermarket

shel, are certied in accordance with

internationally recognised certicationsystems, such as GlobalGAP (Good

Agricultural Practice), ISO 22000 and BRC

(British Retail Consortium). Products that

originate rom elsewhere and that are sold

via the Netherlands satisy the strictest

requirements.

Is the horticulturalsector harmul to theenvironment?

Ten to teen years ago, large amounts

o pesticides and ground disinectants

were used, which sometimes resulted in

pollution. Since then, cultivation under

glass has been made essentially clean bythe use o biological pest control and by

1

2

4

5

6

7

8

> The Commodity Board or

Horticulture is a partnership o

all parties in the horticultural

sector, rom growers and

dealers to business in the

processing industry and trade

unions. The board is under the

supervision o the government,

but is controlled by the sector

itsel.

Anneke van de Kamp

[email protected]

www.tuinbouw.nl

Anneke van de Kamp s the Head o Maketng & innovaton othe Commodty Boad o Hotcte, whch s the ogansatonthat advocates the nteests o the Dtch hotcta ndsty.She has woked o ove twenty yeas n the hotcta ndsty and was

nvoved n the Envonmenta Pan o Onamenta Pant Ctvaton (MPS) and

the mpovement o the taceabty o vegetabes. By Joost van Kasteren Increasingly n Chnese hosehods yo w fnd


14/21


4

3

1 // EducationTogether with two Chinese

agricultural universities in Beijing

and Kunming, Van Hall Larenstein

part o Wageningen University

and Research Centre is training

Chinese students in horticulture and

international trade. The Chinese

students come to the Netherlands

or their practical training and nal

graduation project.

2 // PlantsKunming Anthura Horticulture

specialises in the cultivation o young

anthurium and bromelia plants.

The company has modern glass

greenhouses covering 1.5 hectares

in Songming to produce top-quality

young plants, as well as a 5000 m2

show greenhouse to introduce new

varieties to the market and to oer

training to customers.

3 // RosesVan den Berg grows roses on 3.5

hectares o land in Kunming. In

addition to advanced techniques

in substrate cultivation, heating

and bunching dispensers, Van den

Berg is an environmental pioneer in

China. Biological crop protection,

disinection and recycling o excess

irrigation water to prevent ertilisers

rom entering the surace water are

o paramount importance at Van denBerg.

4 // Ater-harvest treatmentChrysal China in Kunming works with

Kunming Flower Auction, growers and

exporters to expand their knowledge

and to train them in ater-harvest

treatment. Chrysal China also provides

technical support in the orm o audits

and seminars. One year ago, this

service was expanded to the Chinese

retailers.

5 // BulbsVan den Bos Flowerbulbs Kunming

processes and distributes lily bulbs

rom the Netherlands, Chile and China

or local fower growers. The bulbs

are cleaned and sorted by modern

processing machines in the production

hall. The cooling cells supplied by

Geerlos ensure that the bulbs are

cooled to the proper temperature or

transport.

6 // CoolingGeerlos Koeltechniek B.V. is a

specialist in the design, assembly

and construction o cooled storage

acilities or the agricultural and

ood-processing industry. At the

production location in Kunming,

Geerlos manuactures high-quality

cooling acilities to order or locally

grown fower bulbs and other

products. Chinese companies provide

the materials and components or the

cooling acilities.>>

Pioneers inChinese ornamental

plant culti vation

> Increasingly n Chnese hosehods, yo w fndowes on the dnne tabe, pey o decoatve pposes.

Howeve, the knowedge o qaty, vaetes and podcton s o

the most pat ackng. Ths pesents an otstandng oppotnty

o cose coopeaton between Chna and the Netheands, om

whch both pates can beneft. By Arnoud Veilbrie56

1

2

Companes

h i l d i h i hi

Holland abroad


15/21


1 //EducationVan Hall Larenstein University o Applied

Science International Horticulture & Marketing

Jos Leeters

t +31 (0) 317 486 230

www.vanhall-larenstein.com

www.ynau.edu.cn

[email protected]

3 //RosesVan den Berg China

Cok Harteveld

t + 86 15808 75 46 50

www.vandenbergroses.com

[email protected]

4//Afterharvest-treatment

Chrysal International

Alyssa Guo

t+86 (0) 8717498928

www.pokonchrysal.cn

[email protected]

2//PlantsKunming Anthura Horticulture Co.Ltd.SanderSmeding

M +8613888741443

www.anthura.nl

[email protected]

p

5//BulbsVanden BosFlowerbulbsKunmingLuc Driessen

t +31 (0) 174612121

www.vandenbos.nl

[email protected]

6//CoolingGeerlofsRefr

igerationLtd.

HenkVaandrager

t+868717384767

www.geerlofs.com

[email protected]

om

Buying fowers or no specic reason not because its

someones birthday, but simply because they look beautiul

in a vase on the dinner table is something that more and

more Chinese people are doing. The country now has an

economically prosperous and growing middle class who

currently number approximately 300 million people, all o

whom are potential fower buyers.

The main question, o course, is just who will grow all those

fowers. Dutch growers deliver the best quality and the Flora

Holland fower auction house exports around the world, but

China is really ar away, and the Chinese would like to grow

the fowers themselves. That is why cooperation is the most

obvious choice or both countries. The goal is to make

Yunnan province the fower centre o Asia.

But are Chinese ornamental plant growers ready

or this? Not yet, says Rene Snijders. Chinese

ornamental plant cultivation as an industry

does not yet exist the level o quality and

proessionalism varies widely. There are many

small growers that switch rom vegetable growing

to fower cultivation i they believe they can earn more,

but there is also a growing group o serious business people

who make the conscious choice to enter the ornamental plant

market. They invest and continually strive to improve quality.

These are the growers that should put China on the map as an

exporter o fowers. They are also very open to cooperation

with their Dutch colleagues.

Some 15 Dutch growers have already set up shop in Yunnan.

These are large growers who have already set up companies

in other oreign countries, such as in Kenya. What attracts

these growers to China is obvious: the close proximity to the

enormous Asian market, high-quality and cheap labour and

a avourable climate, although at times they accept dicult

and unpredictable circumstances into the bargain. They are

natural pioneers, and they have been through the mill on morethan one occasion.

These companies are welcomed with open arms in China

because they bring capital and jobs. Jobs with these companies

are highly prized among the local population because they

involve certain standards as regards wages, workers rights

and working conditions. However, according to Snijders, the

Chinese are most interested in expertise and high-quality

base materials. Chinese growers want to improve their

quality and grow more varieties. Dutch companies are well

equipped to provide that, naturally, but at a price, because

years o research and substantial sums o money are necessary

to develop a strong new variety. Whats more, the level o

protection and enorcement in relation to fower varieties

is still not adequately regulated in China. I the country

truly wishes to reach a higher level as a fower producer and

exporter, it must expand its selection and improve the quality

and that is only possible i business is done in a transparent

manner. The government has a key role to play in that regard.

In practice, however, the business climate or Dutch companies

in China is already good, Snijders says. Chinese ornamental

plant growers are increasingly interested in improving

quality through cooperation, because you cannot

produce a product o consistently high quality

with good base materials alone. They choose

cooperation, which also gives them an interest

in the protection o property rights.

Knowledge transer also occurs in other ways,

however. The Van Hall Larenstein University o

Applied Sciences and PTC Plus College will soon be

oering training courses in China. Not only students, but

also armers and workers rom ornamental plant cultivation

companies will be instructed in a wide range o subjects,

including the proper handling o base materials, the use o

pesticides and preventing plant diseases, as well as subjects

such as breeders rights. This solid basis raises the general level

o expertise to a higher level.

Both the Dutch and the Chinese benet rom cooperation, says

Snijders. A Dutch grower recently had a greenhouse built in

Yunnan by a Chinese company. Not everything went well at the

rst attempt. However, although the Dutch were demanding

customers, the Chinese company was nevertheless very

pleased with the cooperation. The job raised their technical

knowledge to a higher level. The Dutch also learnt rom the

fexibility o the Chinese, because in Southern China you builda dierent greenhouse than you would in the Netherlands.


16/21

When i vst oegn maket gadenng companes i am aways beng askedhow the Netheands became the eadng conty n the maket gadenngsecto. in the Netheands, on the othe hand, we ae aways ocssed onwhat we have to do to mantan o eadng poston. i thnk thee s one answe to both

qestons.

with nervePragmatic individuals

Dtch maket gadenes ae above a pagmatc ndvdas wth a sbstanta amont

o poessona epetse and the neve to nvest and nnovate. in addton, many

maket gadenes have an eceptonay good bsness nstnct. Yo can go a wth

that combnaton o qates, especay the nata condtons ae not dea, as s the

case n the Netheands whee space s mted and thee ae o seasons. Yo theeoe

have to fnd a soton to each pobem. The ngenty nvoved n sovng these

pobems oten eads to cose coopeaton, whch n tn epands the cste and gves

t ts own dynamc. That boad cste then oes enomos epot potenta.

Howeve, how do we mantan that eadng poston? At the top yo mst be constanty

aet. The maket has changed dastcay: the nmbe o companes has geaty

deceased, as has the nmbe o pchasng cstomes. Ths means that thee s moe

competton between the aways hghy coopeatve Dtch maket gadenes. Thee

needs to be an even geate ocs on the cstome, and the cste w have to devse

ceatve maketng concepts. Companes mst stand ot om the competton, wthebe podcton methods and a dvese ange o podcts and sevces. Ths eqes

not ony nnovatve technoogy, bt aso nnovaton n ogansatona systems. The

tghty knt cste w theeoe have to be tansomed nto an open and dvese

cste. Ths tansomaton w once agan eqe the aoementoned combnaton

o sks. Ths combnaton o neve, ngenty, coopeaton and dynamsm s the key to

how the Netheands can mantan ts eadng poston n the maket gadenng secto. i

thnk t s wonde to be abe to pay my pat.

30 MADE IN HOLLAND

Former supermodel Frederique van der Wal recently launched the fower brand

Frederiques Choice. Making fowers and fower bulbs into a brand turns them

into exclusive gits. The fower brand is a collection o air trade, naturally

produced fower bouquets, fower bulbs and vases.

[email protected]

Jaguar, the Fresh Company, recently became Europes

rst resh produce business to be ully certied

according to the integrated Sae Quality Food (SQF)

standard. The certication is intended to guarantee

chain management as regards ood saety, product

quality, reliability and sustainability and satises the

requirements o supermarket chains worldwide.

[email protected]

www.jaguarreshcompany.com

European rst in SQF certication

Liestyle in fowers

www.rederiqueschoice.com

The begonia Belea Arican Jungle bred by mKoppe bv was the eventual

winner at the 2008 Hortiair. The begonia was transormed rom a dull to

a hip plant by selection and reinement. The jury reerred in particular to

the unique patterns o the begonias brightly coloured leaves.

[email protected]

Fashionable begonias


www.mkoppebv.nl

Maten Pennng s the son o a maket gadene and spent 20 yeas wokng asa constant and poject deveope n the ntenatona hotcta wod. in2003, he estabshed Henaad, whch s a knowedge-based company oengstategc advce that pbshes the Henaad hotcta top 100. Pennngs aso the ognato behnd the Hot Bsness Game a game that chaenges

ceatve and entepsng hotcta taent.

The Vitro-Plug 126 is a tissue culture product or erns that uses coco peat as a

sterile substratum. Rooted erns come directly rom the laboratory without spending

any time in a greenhouse, which makes the hardening process easier, aster and more

reliable, and also saves time and labour. The Vitro-Plug 126 is ideal or air reight,

which makes automated bedding possible.

[email protected]

Innovative cultivation method

www.vitroplus.nl

New products

Energy-saving tulip bulbs Apples or connoisseurs


17/21


Fast pick-up and placement robotThe Javo Compact is a compact pick-up and placement robot that picks up

and places plants in a compact movement. The robot achieves a very high

rate o operation, because, ater the robot has placed the plants in

the container, the pick-up ork returns to the pick-up position via the

shortest possible route, namely under the conveyor belt.

[email protected]

www.javo.eu

Energy-saving tulip bulbsI they use the latest State-o-the-Art system, growers can save between 56% and 87% on

energy consumption in tulip bulb storage areas. The system controls ventilation based on

ethylene measurements, and a requency regulator adjusts the circulation. The bulbs are

kept in cells with modern dry walls in which there are rounded wing nozzles.

[email protected]

Purple tomatoes

With the Philips GreenPower LED string Low-Flux every plant

receives an equal quantity and quality o light. The string,

which is specically intended or tissue cultures and plant

storage and transportation, is a fexible chain o LED lights that

are specially selected or their eciency as grow lights.

[email protected]

Plant Research International at Wageningen University and

Research Centre collaborated with the John Innes Centre to

develop ultra-healthy tomatoes. The tomatoes are purple because

they are rich in a purple

antioxidant called anthocyanin,

which protects the human body

against cardiovascular diseases

and certain types o cancer.

[email protected]

The Wellant apple is an exclusive piece o ruit that prompts cries o delight rom

anyone who eats it, which is how the Wellant recently claimed top prize or both

taste and appearance in a competition in Germany. The British supermarket

chain Marks & Spencer is also so enthusiastic about the

Wellant that they have decided to oer the apple as an

exclusive variety in their product range.

[email protected]

Apples or connoisseurs

GreenPower LED string

www.ppo.wur.nl

Tastier green peppersGreen peppers contain less sucrose and are thereore bitterer than the

red and yellow varieties. Enza Zaden spent 11 years developing the

Sweet Green Pepper, which contains 30 per cent more sucrosethan normal green peppers. In addition, with 30 per cent

more vitamins, the Sweet Green Pepper is also

healthier and it even maintains its green

colour or longer.

[email protected]

www.kesi.nl

www.philips.com/horti

www.inovaruit.nl

www.pri.wur.nl

PrivAssist is a tool or recording inormation about labour, production and

diseases as well as general and specic observations. It gives an overview o

production and labour inormation per employee and indicates productivity and

costs per activity. PrivAssist is ideally suited or quality [email protected]

www.priva.nl

www.enzazaden.nl

A uchsia-pink tulip called Pink Ribbon with a bulb

in the shape o the Pink Ribbon logo has been grown

at the Keukenho fower park in the Netherlands.

Prots rom the sales o the tulip will go to the Pink

Ribbon breast cancer charity.

www.pinkribbon.org

www.pinkribbon.nl

Cutting labour costswith PrivAssist

The KNOOK ECOO Box is CO2 capture technology ed by fue

gasses rom a boiler or combined heat and power system with a fue

gas cleanser. The Box uses CORAL XPT fuid, which is biodegradable,

non-volatile, stable, non-corrosive, and reduces energy consumption.

This enables the greenhouse grower to use 100% pure CO2 or CO2 dosage in

greenhouses, including semi-closed greenhouses.

[email protected]

Pure CO2

Tulip in battle againstbreast cancer

Technology report


18/21


> The Dtch geenhose amng secto s enomosy nnovatve. impovements

n ctvaton methods and othe technoogca mpovements that beneftmaket gadenes wodwde ae the ode o the day. Howeve, the secto

s now acng the majo chaenge o how t can deveop om a age-scae

enegy consme nto an enegy sppe. The Dtch govenment, potcans,

eseach nstttons and the bsness commnty ae wokng togethe to tn

geenhoses nto a sstanabe enegy soce. By Peter Juijn

// Air recirculAtion th h - a m- h a hamh a. th h q h h a . pa, am,

ha a m hh a ha a a h a mm a

. th aaa h m a a m h.

According to Nico van Ruiten, the Chairman o

LTO Glaskracht (which is an organisation that

represents greenhouse growers) the ocus on

energy is not new: Energy conservation hasbeen high on our agenda since the rst oil

crisis in 1973 when we started using screens to

create shade, climate-control computers and a

variety o other energy-ecient techniques. In

the 1980s, gas-red combined heat and power

installations were introduced, which produced

not only electricity and heat, but also CO2, which

plants need to grow. I you blow CO2

into the

greenhouse the crops will grow aster. All o these

techniques have been developed urther in the

meantime, which is entirely logical because energy

is one o the major cost items or all growers

in the Netherlands and abroad. Energy-saving

measures are thereore not only benecial or the

environment, but also extremely important or

growers prot margins.

// Enormous incentiveVan Ruiten: As part o our constant eorts to

minimise energy consumption, we started looking

around the year 2000 at possible ways o making

greenhouses into a sustainable energy source.We are convinced that the greenhouse arming

sector, in due course, can become a supplier

o sustainable heat and electricity. In order to

achieve that goal, we at LTO Noord Glaskracht,

together with the Foundation or Nature and

the Environment, have developed an action plan

that provides or a step-by-step transition. We

have also signed a covenant with the national

government that gives an enormous incentive

to research and development work on energy-

saving measures in greenhouse arming, not least

because the covenant provides additional unding

o approximately eight million euros a year. >>

vegetabes andenegy

Cosedgeenhoses

ae jstthe stat The geenhose o the te

TechnoogyTechnology report


19/21

36 MADE IN HOLLAND

but rather is saved by heat exchangers as warm

water in the soil. This warm water can be used in

winter and at night to heat the greenhouse. The

cooled water is then stored in a cold well and

can be used to cool the greenhouse during the

summer. This energy storage system means that

no ossil uels are required or heating purposes.

Whats more and even in the Netherlands where

there is such a limited amount o sunshine the

system can produce more heat than is needed in

the greenhouse, especially i a combined heat and

power installation is used to generate electricity

and or CO2

ertilisation, as in the Greenport

greenhouse in Venlo.

// AdvantagesBecause the windows no longer need to be

opened, a closed greenhouse also has other

advantages, such as greater CO2

concentration,

ewer inestations and better management

o the soil hydrology. In addition, in a closedgreenhouse, you can control production much

more eectively, because you also control all the

environmental actors, all o which are advantages

that make greenhouse arming attractive or warm

areas o the world such as the Middle East.

Van Ruiten continues: Given that a closed

greenhouse only oers a solution to the heating

problem, we are also examining the possibilities

or sustainable generation o electricity and

alternative sources o CO2. Furthermore, we are

conducting research into geothermal energy and

examining whether LED lights are suitable or

energy-ecient lighting.

// Open systemI am convinced that we can use these various

techniques to make the idea o an energy-

producing greenhouse a reality, and considering

that the sector is well known or its open system

o knowledge development in which growers,

research institutes and suppliers continuously

work together on improvements, the accumulatedknowledge and technology will nd its way to

growers worldwide. I can see opportunities or the

energy-producing greenhouse in urban areas in

particular, where homes and other properties have

to be heated. In those areas there is not only a

major demand or intensive ood production, but

also good potential or bringing energy supply and

energy demand into line with one another.

Harm Maters, who represents greenhouse arming

companies in his capacity as Chairman o the

Association or Greenhouse Technology Producers

(AVAG), also expects that the technology that is

now being developed will ultimately translate into

expertise that will be universally exportable. As a

global market leader, suppliers in the greenhouse

arming sector (rom lighting and electronics to

climate control) already earn 40 per cent o their

turnover rom exports. This says a lot about what

they can mean or the various markets. We also

know rom experience that what happens in the

Netherlands today will be commonplace in the rest

o the world ve years rom now.


20/21


// 1 April 2012 1 oc tober 2012, loriAde 2012In 2012, the Floriade, the decennial World Horticulture Fair, will be the stage or the theatre o nature,

where the visitor gets closer to the quality o lie. As an international meeting place and knowledge

platorm, Floriade 2012 will also see the launching o innovations and ideas rom across the world that are

ready or the market place. www.foriade.nl

Patom onnovaton andcopoate socaesponsbty

is the leading international meeting place or

the resh produce sector.

www.ruitlogistica.com

4-6 ebruAry 2009

h b / FRESHCONEX is the new

specialist trade air or the growth market o

resh-cut convenience products in the resh

ruit sector and is being held in parallel with

FRUIT LOGISTICA. www.reshconex.de

17-19 ebruAry 2009

sa d va, A, a /

The Salon du Vgtal at the Parc des

Expositions in Angers is the main trade air

in France or the horticultural sector. www.

salonduvegetal.com

25 ebruAry 2009 1 MArcH 2009

Ha a, h nha

The bulb fower exhibition in Zwaagdijk

Oost is the major trade event or Dutch

bulb fower products. Proessional growers

present their top products and innovations

to buyers rom home and abroad.

www.hollandfowersestival.nl

15-18 MArcH 2009ie 09 l / IFE is the only global ood

and drink event dedicated to innovation.

The Netherlands will also be represented in

London with its own pavilion. www.ie.co.uk

3-5 MArcH 2009

ipM da / This annual trade air including

plants, technology, foriculture, sales

promotion as well as plant care and logistics

is taking place at the Airport Expo in Dubai.

www.ipm-dubai.net

19 MArcH 2009 21 MAy 2009

kh, l, h nha / The

Keukenho fower park is the place in the

Netherlands where spring erupts in all its

you will also nd the largest ornamental

garden in the Netherlands, which may well

explain why the Keukenho is the most

photographed place in the world.

www.keukenho.nl

6 june 2009 10 june 2009

it Aahm, caa, usA / The

IFT Annual Meeting & Food Expo brings

together decision-makers rom all o the

many disciplines involved in ood science

and technology or scientic education and

career development. www.am-e.it.org

11-14 july 2009

oA sh c, cm, oh, usA /

The OFA Short Course sponsored by OFA,

an Association o Floriculture Proessionals

attracts approximately 10,000 foriculture

proessionals. http://www.oa.org/

shortcourseino.aspx

26-29 August 2009

paam b, h nha /

The Plantarium air in Boskoop is the major

trade event or all those involved in the

nursery stock trade. www.plantarium.nl

28-30 August 2009

g i l, waa, pa / The Ziele

to ycie Fair is aimed mainly at garden

centres, traders, designers, providers

o gardening services, and civil servants

responsible or public greenery in towns and

municipalities, as well as manuacturers.

www.zielentozycie.pl

ea/ Four Oaks is a commercial

horticultural show now in its 39th year.

The exhibition covers an area o 13,000 m

under glass with additional outdoor areas.

www.ouroaks-tradeshow.com

2-5 october 2009

pMA h smm, Aahm, caa,

usA / The PMA Fresh Summit is the largest

produce and foral event in North America.

The Dutch resh produce sector will be

present once again, represented by the

Holland Fresh Group and the Dutch Ministry

o Agriculture, Nature and Food Quality.

www.hollandreshgroup.nl

www.pma.com/reshsummit

13-16 october 2009

Ha 2009, Amam ra, h

nha/ The Hortiair is a broad-

based annual trade show or the horticultural

sector that attracts large numbers o

visitors, hal o whom are international

visitors drawn to the Netherlands as a global

horticultural platorm. www.hortiair.nl

2010

H ka which is held every two years,

is the principle horticultural event in the

region and attracts visitors rom all over

Kenya as well as surrounding countries such

as Tanzania, Rwanda and Uganda countries

which are also seeking to expand their

horticultural exports.

www.h

adrade.

m

Links


21/21

Dutch Ministry of Agriculture, Nature

and Food Quality www.minlnv.nl

Wageningen University and Research

Centre (WUR) is a leading international

knowledge institute in the felds o

nutrition, health, nature and the living

environment. www.wur.nl

Plant Publicity Holland is an organisation

that promotes the Dutch tree nursery

product both in the Netherlands and

abroad.

www.pph.nl

The Green Genetics Centre of Excellence

(TTI GG) is a platorm o companies

and knowledge institutes in the feld o

research and education in plant base

materials. www.groenegenetica.nl

LTO Noord Glaskracht is an employers

organisation that represents greenhouse

growers in the Netherlands.

www.glaskracht.nl

The International Flower Bulb Centre

promotes ower bulbs in the Netherlands

and abroad. www.bulbsonline.org

Holland Produce Promotion is a

marketing and communication agency or

potatoes, vegetables and ruit.

www.agpn.nl

Plantum NL is the Dutch association or

breeding, tissue culture, production o

and trade in seeds and young plants.

www.plantum.nl

www.plantumb2b.com

The Flower Council of Holland promotes

oricultural products in the Netherlands

and abroad. www.owercouncil.org

The Dutch Agricultural Wholesale Board

/ Flowers and Plants (HBAG) is the trade

council or the agricultural wholesale

sector. www.hbag.nl

Frugiventa is the Netherlands ruit and

vegetable trading platorm.

www.rugiventa.nl

AVAG is the sector organisation o

contractors and ftters in greenhouse

arming in the Netherlands. www.avag.nl

The Dutch Produce Association (DPA)

is the sector association o the producer

organisations or vegetables, ruit and

mushrooms in the Netherlands.

www.dpa.eu

The Cooperative Netherlands Bulb

Centre (CNB) specialises in auctions,

mediation and cooling/preparation o

ower bulbs. www.cnb.nl

The Royal Dutch Association for

Flower Bulb Culture (KAVB) is the trade

organisation o the ower bulb sector.

www.kavb.nl

Anthos is the Royal Netherlands Trade

Association or Nursery Stock and Flower

Bulbs. www.anthos.org

The VGB is the Association o the

Wholesale Trade in Horticultural Products.

www.vgb.nl

The NBvB is the Dutch Association o Tree

Nurseries. www.nbvb.nl

The NFO is the Dutch Fruit Growers

Organisation. www.noruit.nl

Documents

2008 11 Horticulture En