2007_08_26 Get That Project Started

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  • 8/10/2019 2007_08_26 Get That Project Started

    2/4GEARS August 2007 27

    shop, too.

    If youre tracking your rebuilding

    time youll want to think about it first.

    Dont try to track all of your rebuild

    times; youll never get a handle on

    them and get discouraged. First find out

    which transmission is the most com-

    mon in your shop, and begin with that.

    Figure 1 shows an actual list oftransmissions from a shop that partici-

    pated in our Whats Working study. It

    shows the rebuilds the shop did over a

    two-week period. Naturally, the more

    weeks you track, the more accurate

    your data will be, but in this case you

    can easily see the 4L60E, at 13 units,

    was the most popular. In fact, it repre-

    sents 29% of all the rebuilds they do.

    From there, youll want to know

    how long it takes your rebuilder to

    rebuild a 4L60E. There are several

    ways to measure this, and well cover

    that in another article. The point is,

    Measure the data based on the question

    you asked in the Define step.

    DMAIC Stage 3: AnalyzeNow its time to Analyzethe data.

    Well use the male/female ratio for

    this example: Suppose you counted the

    number of customers that called and

    the number of customers that actually

    came in the shop. Is the ratio the same?

    If your female numbers are below the

    40% level, it might indicate your adver-

    tising is unappealing to women.

    On the other hand, if your call-in

    ratio is significantly higher than your

    walk-in ratio, it indicates your advertis-

    ing isnt the problem. Maybe female

    customers drive up to your shop and

    keep going; the appearance of your

    shop is the problem.

    Then again, maybe your ratio is

    fine but your overall customer count is

    Figure 1

  • 8/10/2019 2007_08_26 Get That Project Started

    3/428 GEARS August 2007

    down. Here you dont have a gender-

    specific issue; its just that no one is

    calling or coming in. In that case, you

    need to look elsewhere.

    If your overall customer count is

    down, you may want to begin by sur-

    veying your customers. Even though

    these are the customers who came in,

    they may still have some issues with

    your shop; they just werent bad enough

    to cause themto go elsewhere.

    Or you could survey them on how

    they heard about you. You might be

    surprised to learn that the advertisingyouve been using is completely inef-

    fective, and the only customers youre

    getting are from referrals. Referrals

    are great, but this may indicate your

    advertising isnt good enough to gener-

    ate a call on its own, without a recom-

    mendation from someone the consumer

    trusts.

    Another thing you gain by going

    through the Define and Measuring

    steps properly is, if you go to a training

    seminar or management program, youhave relevant questions to ask and you

    can really narrow your focus to areas

    youve already identified. You can give

    the management expert some real data,

    and the advice you get will be far bet-

    ter than the generic response theyve

    prepared for the program.

    Imagine going into a training pro-

    gram and your only reason to be there

    is business is bad. So you get a couple

    good, general ideas, but you dont real-

    ly get something that addresses seriousproblems with your business, because

    you havent taken the time to identify

    those problems.

    The reason? You havent put the

    problem in the form of a question a

    question that causes you to take action.

    In fact, if you look up the word prob-

    lem,youll find a definition something

    like this: A question to be considered,

    solved, or answered.

    Now, before we leave the Analyze

    phase, consider this: So far weve been

    discussing CTQs; Critical To Quality

    components. That is, the y of our for-

    mula. The things that are important tothe customer and give us value entitle-

    ment. The Define and Measure steps

    are related to CTQs.

    When you go into the Analyze

    phase of the five-step process youre

    still consideringCTQs, but during this

    phase you switch your focus to CTPs

    (Critical To Process). Figure 2 illus-

    trates this idea. The formulay = f(x) is

    transformed to CTQ = f(CTP). As you

    can see, the Define and Measure phases

    focus on the CTQs, where the Improveand Control phases focus on the CTPs.

    Its the Analyze phase that bridges the

    two.

    DMAIC Stage 4: ImproveThe Improve phase takes the

    ideas, training or variation-to-process

    concepts you addressed in the Analyze

    phase and puts them to work. What you

    do here depends completely on what

    part of your business youre trying to

    improve, based on what you discoveredin the first three steps of the process.

    For example, if your male/female

    ratio is 90/10 for customers that

    come through the door, but its 65/35

    for customers that call, you might con-

    clude your problem is the appearance

    of your shop.

    On the other hand, if your ratio for

    call-ins and walk-ins is the same, but

    low overall, you might look at differentforms of advertising.

    Whatever decision you make, you

    put it to work during the Improve

    phase and continue measuring the

    results. Here youre going to Measure,

    Analyze and Improve Measure,

    Analyze and Improve. If something

    works, you continue in that direction; if

    it doesnt, you change direction.

    Recently, Toyota took the lead in

    car sales, unseating General Motors.

    Toyota is a company steeped in a pro-

    cess known as Lean Manufacturing,

    which was actually developed by its

    founder, Sakichi Toyoda. Part of Lean

    Manufacturing is a process known as

    Kaizen; translated it means continuous

    improvement. This is more than just a

    catchphrase, and if youre interested,

    theres all kinds of information on it on

    the internet. The point is that its minor

    changes over a period of time that gives

    you huge results.

    DMAIC Stage 5: ControlOnce you achieve the changes you

    set out, you want to Control them, so

    they continue to provide the results

    you wanted. You dont just set it and

    forget it.No, you continue to Measure,

    Analyze and Improve continuous

    improvement.

    With only two months until Expo,

    nows the time to identify some key

    areas of your business to improve. Take

    those key areas and put them in the

    form of questions. If you can, collectdata related to your questions and bring

    them to class on Thursday. Well work

    on these five key areas, so by Sunday

    youll have an action plan you can put

    to work the moment you get home.

    Because, as Rodger Bland pointed

    out in his Whats Workingarticle, page

    22 of this issue, its people ofACTION

    that get results.

    Figure 2

    MAKING IT WORK: Get That Project Started!

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