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Significant Areas of SuccessAdvancement
• Developed major gift, prospect research and planned giving policies.
• Sent administrative and support staff to 24 conferences and workshops.
• Initiated quota system to engage major gift officers at a more significant level.
• Completed 491 personal visits.• Raised $818,824 in major gifts.• Planned giving gifts to date $1,526,033, a 156%
increase.• 49 new Donor Society members to date.• Increase of in-kind gifts to Ferris, $3,839,781, a
310% increase.• Began tracking gift solicitations and closes for
first time in advancement history.
Significant Areas of Success
• Began regional donor visits in Florida and Arizona.
• Defined official donor assignment strategy placing donors with primary managers based on staff role.
• Utilized data transfer from the Kendall College of Art and Design software to the Millennium system.
• Supported and hosted the President’s “Commission for the Future.”
• Hosted 180 guests at the Michigan Construction Hall of Fame. Increased attendance by 45% and enlarged the sponsorship funding by 300%.
Significant Areas of Success
• Assisted in completion of documentation on scholarship and endowment reporting process.
• Established a football scholarship campaign with $100,000 committed to date.
• Increased Foundation Benefit attendees to 473 - 18% increase.
• Launched a volunteer donor-driven departmental annual fund in College of Technology.
Ongoing or Proposed Significant Activities
• Continue to establish policies for Major Gift Officers to include capacity ratings for major gift prospects and their affinity for giving.
• Continue to monitor and assess performance expectations. MGOs will document 175 face-to-face visits.
• Initiate a 33% solicitation gift closure for 2008-2009.
Ongoing or Proposed Significant Activities
• Work with President and Vice President for UA&M to plan for the capital campaign.
• Continue to facilitate funding opportunities for the Jim Crow Museum.
• Continue internal staff audit and campaign readiness, including adding needed resources.
Marketing
• Strengthened brand awareness and visibility through statewide media placements.
• Produced award-winning recruiting materials that contributed to enrollment growth.
• Produced high-quality fund-raising, alumni and reputation-building communications.
• Re-designed the Crimson & Gold magazine.
News Services/Media Relations
• Improved crisis communications.• Enhanced the measurement of media relations
activities. • Expanded awareness of Ferris’
accomplishments by featuring them on the home page.
• Generated positive news coverage of University initiatives.
Web/Multimedia/Photography
• Rebuilt the Ferris home page to include multimedia content.
• Improved the internal search function through the Google-Mini search appliance.
• Developed user-friendly Web Content Management system for colleges and departments.
• Created a cross-divisional model for teamwork and efficiency.
• Revised guidelines and institutional policies for the Ferris Web site.
Ongoing or Proposed Significant Activities
Marketing
• Collaborate cross-divisionally to implement the integrated marketing and recruitment plan.
• Provide needed market research to improve institutional decision-making.
• Articulate the value of consistent graphics and messaging.
• Create a marketing innovation fund to support entrepreneurial activity in the division.
• Reach the 100,000 Michigan high school students taking the ACT by expanding communications.
Marketing
• Continue the statewide marketing campaign by retaining outside marketing services.
• Address increasing Crimson & Gold magazine costs.
• Expand graphic design services to meet a growing demand for communications.
• Preserve our photographic history by acquiring the needed hardware/software storage.
News Services/Media Relations
• Continue proactive measures to improve crisis and issues management communications.
• Enhance the Faculty Experts Web site and identify opportunities for publicity.
• Implement a campus beat system for identifying stories.
• Expand relationships with news media in northern, western and southeastern Michigan.
• Improve the Campus News Web site by exploring best practices.
Web/Multimedia Services
• Publish more multimedia content that showcases student life and academic programs.
• Improve the user interface for the Content Management Systems.
• Develop a multimedia-driven site to give prospective students a slice-of-life experience.
• Continue to work with search optimization consultant to keep Ferris State’s rankings high.
Web/Multimedia Services
• Utilize a strategic approach to maintain, improve and evaluate Web resource needs.
• Roll out interface allowing handheld device users to receive a customized Ferris site.
• Determine the value of emerging technologies and how they should be incorporated.
• Implement a Web Content Development Team to respond to the growing demand for services.
Significant Areas of Success Alumni Relations
• Hosted 14 alumni events engaging 1,700+.• Partnered to support 20 other events engaging
2,300+.• 2006 Presidential Bus Tour
– Events/meetings at 15 locations statewide.– Engaged 500+ partners, alumni and friends.
• Online Community Web site, www.ferrisalumni.org– 7,000+ new registered users, up 483%.– 552 alumni found each other via site, up 121%. – Increased broadcast e-mails to alumni 54%.
• Assisted the 2006 Ferris Foundation for Excellence Benefit.
Annual Giving
• Increase of overall cash giving to Ferris, $3,152,049, a 24% increase FYTD.
• Increase of support from alumni, $928,115, a 55% increase FYTD.
• Increase of response to telemarketing– 2006 Fall, 1,571 pledges, a 13% increase.– 2006 Fall calling pledges totaled $91,122, a
27% increase.– As of 3/2/07, 1,362 of these pledges were
fulfilled totaling $88,911 or 97%.
Advancement Services
• Improved accuracy of contact data in the Millennium system - up 6.13% to 88.01%– 54,477 address changes/additions.– 128,594 record updates.
• Conducted “Alumni Finder” data cleansing project for The Ferris Foundation– Target Data: Grads ‘59-’89 or 60,523– 4 Batch “Scrubs”: 1) Update contact data
2) E-mail append
3) Wealth scoring4) Work location
– Results: 567 address updates8,275 e-mails17,000 wealth scores
24,314 work locations
Ongoing or Proposed Significant Activities
• Expand Annual Giving operations through additional resources, such as S&E.
• Increase capability to use Millennium database.
• Raise total cash gifts of $4,200,000 in FY08.• Increase constituent market research
– Improve effectiveness/efficiency of both programmatic and philanthropic engagement.
• Conduct numerous activities for alumni and friends around Michigan and in selected areas nationwide.
Ongoing or Proposed Significant Activities
• Expand advancement and scholarship services with additional resources.
• Explore opportunities for additional database cleansing.
• Online community Web site overhaul– Update the design, look and feel to interact better
with ferris.edu.
– Change/add services to provide more of a “Facebook/MySpace” end-user experience.
– Demand greater control of site from our offices.
Significant Areas of Success
Office of the Vice President
• Assisted with fundraising for the annual Foundation for Excellence Benefit.
• Coordinated and assisted with personal solicitations to individuals resulting in private support to the University.
• Participated in numerous alumni and advancement events.
• Worked toward advancement of Foundation activities.
• Continued to support development and refining of support system activities for Advancement area.
Ongoing or Proposed Significant Activities
• Maintain and adjust organizational administration structure.
• Assist with The Ferris Foundation activities.• Serve as the executive director of The Ferris
Foundation.• Develop and recommend strategy for capital
campaign including needed resource allocation required for successful results.
• Continue to recruit employees who will have an affinity and passion for promoting and assisting with fundraising for Ferris State University.