©2007 Oracle Corporation –Proprietary and Confidentialopnpublic/documents/webcontent/...Reference data with consensus ... • Support party model • Data enrichment (Axciom, Dun

© 2007 Oracle Corporation – Proprietary and Confidential

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Hyperion Data Relationship Management (DRM)

Christina BoweDirector Enterprise Performance Management

DRM for EPM Partners


The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.



Agenda Hyperion Data Relationship

Management

• Introduction – Setting the scene

• What is Financial and Analytical Master Data

• What is Hyperion DRM?

• DRM usage example

• Who is using DRM?

• Identify Customer Pains and good targets?

• Competitors

• Typical Implementation


Master vs. Transaction vs. Meta

It is not Transaction Data:

Company Entity Account Sub-Account Date Amount Sales person

Hyperion FL 100000 500 8/12/05 $70,000.00 Ralph Collins

Master Data consists of hierarchies such as organization, chart of accounts, sales territory, product, customer categories, etc:

Product Organization Accounts

Software Central Sales (+)

BI MN Direct (+)

Essbase (sku #) FL Partner (+)

Training East Cost of Sales (-)

It is not Meta Data:Company Entity Account Sub-Account Date Amount Sales personText Text Integer Integer Date Field Floating Text25 Char 2 Char 6 Digit 3 digit MM/DD/YY 8.2 25 Char


What is Master Data?

Reference data with consensus

. . . consistently shared by people, processes and systems across the extended enterprise


Oracle Enterprise Master Data ManagementThe most complete MDM solution in the market today

Data Governance & Compliance

Operational

Systems

EBSEBS

SiebelSiebel

SAPSAP

Custom AppsCustom Apps

ExternalApps

ExternalApps BudgetingBudgeting

Analytical

Systems

DWDW

BI &DatamartsBI &Datamarts

PlanningPlanning

Financial ConsolidationFinancial

Consolidation

Oracle Fusion Middleware

Application Integration Architecture

Analytical MDM AppsAnalytical MDM Apps

Operational MDM AppsOperational MDM Apps

Customer

Customer

Supplier

Supplier

Financial

Financial

Oracle/Hyperion Data Relationship

Management


Management

Analytical

Analytical

Install Base

Install Base

Site

Site

Product

Product

Enterprise schema andcommon services


Hyperion Data Relationship

Management (DRM)•Financial MDM (Ledger Hub)

– CoA– Cost Centers– Legal Entities

•Analytical MDM

– Dimensions– Hierarchies– Reporting Structures – KPIs, Metrics & Measures

•Complementary to CDI & PIM




Operational

Systems

EBSEBS

SiebelSiebel

SAPSAP


ExternalApps


Analytical

Systems

DWDW


PlanningPlanning


Consolidation





Customer

Customer

Supplier

Supplier

Financial

Financial


Management


Management

Analytical

Analytical

Install Base

Install Base

Site

Site

Product

Product



Did You Know?

DRM has been sold to 194+ customers –more than Oracle Product Hub (118) and Siebel Universal Customer Master (158)




Operational

Systems

EBSEBS

SiebelSiebel

SAPSAP


ExternalApps


Analytical

Systems

DWDW


PlanningPlanning


Consolidation





Customer

Customer

Supplier

Supplier

Financial

Financial


Management


Management

Analytical

Analytical

Install Base

Install Base

Site

Site

Product

Product



Key Competition

IBM, Siperian, Initiate

Key Competition

IBM, SAP

Niche Competitors

(Kalido and custom build)

BO and Cognoshave nothing like DRM


Domain Specific Requirements

CDI(Customer,

Supplier,

Vendor)

• Build golden record

of customer

• Cleanse and remove

duplicates

• Survivorship rules

• Standardize / parse

address & phone

information

• Validate addresses

• Support party model

• Data enrichment

(Axciom, Dun &

Bradstreet)

• Multiple deployment

modes (registry,

hybrid, transactional)

• Real-time services,

integration

PIM(Product,

Service)


of product

• Standardize product

descriptions,

attributes, units of

measure

• Add rich content

(images, schematics,

diagrams)

• Product versions and

history

• Publish product data

with trading partners

via UCCNet, Transora,

catalogs

• Multiple deployment

modes (registry,

hybrid, transactional)

• Real-time services,

integration

Sites(Store, Branch,

Facility)


of site

• Standardize

information on

location, address,

facilities

• Define trade areas

• Track and manage

competitor and

companion sites

• Manage relationships

across and within

sites (store within a

store, etc.)

• Manage geographical

hierarchies

• Store revisions of

CAD, images and

technical drawings

Financial &

Analytical

Dimensions

• Any domain

• Support cross-

domain relationships

& mappings

• Complex and

interwoven

hierarchies - ability

to align and manage

• Align different

financial

perspectives (US

GAAP, IFRS, etc.)

• Provide both

historical and future,

“what-if” versioning

• Audit requirements

• Historical analysis

• Batch and real-time

updates




Management







• Competitors



Need for Operational Excellence &

Performance Visibility

Multi-National Operations

ComplexOrganizations

Regulatory

Requirements

Reporting and Controls Overhead

Pressure on Profitability

Global Competition

Fragmented SystemsHigh Cost of Information Access

• Information Silos

• No Single Version of Truth

• Data Consistency Problems

• Dubious Analytics

• Lack of Standards

• Track / Allocate Expense• Understand Profitability• Make Strategic Investments

• Strategic Alignment Issues• Mergers & Acquisitions• Multiple Platforms/Instances

• Regulatory Reporting• Corporate Responsibility• Financial Foresight• Impact Assessment


Business Problem – mappings and

reconciliations lead to inconsistencies

Consistent ViewConsistent View

Group ReportingGroup Reporting

Legal FilingsLegal Filings

Local Business NeedsLocal Business Needs

Specific Business OperationsSpecific Business Operations

Local Legal Reporting RequirementsLocal Legal Reporting Requirements

Group

Local


Financial Master Data Challenges

• Information Silos: Financial information is stored in various enterprise applications throughout different geographies, operating units and departments ranging from general ledgers to forecasting and consolidation applications

• Varying Perspectives: Information may vary from location to location, creating discrepancies that must be resolved to enablea common business understanding and consistent measures

• Mergers & Acquisitions: Companies routinely acquire and divest assets to enhance business prospects and align with strategy – thereby increasing the need to rapidly integrate and rationalize financial systems and definitions

• Agility: Inconsistency and poor information quality (and consequently visibility) around financial measures and definitions complicates strategic financial decision making (acquisitions, divestitures, reorganizations, tax optimizations)

• Compliance Risk: Increased scrutiny of corporate finances requires absolute accuracy, compliance issues have a huge impact to shareholders


• Master Lists• Cost Centres

• Chart of Accounts

• Legal Entities

• Hierarchies and Dimensions• Financial (Organization and COA)

• Product (Product groups, families, branding)

• Management (Managers and responsibilities)

• Location (Branch and/or store)

• Attributes of Dimensions and Lists• ERP codings, flags and names

• Business measures KPI’s, allocations & calculation drivers

• Hyperion master data such as calcs, UDA’s, flags

• Legacy system coding structures

Financial & Analytical Master Data Examples


DRM: Common foundation for your complex BI / EPM needs

EPM WORKSPACE

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcess

OLAP

Fusion Middleware

Web AlertsOffice MobileDesktop Search

SOA

FUSION MIDDLEWARE

Data

Quality

Data

IntegrationMDM

Identity

Management

Content

Management

Business Process

Management

PERFORMANCE MANAGEMENT APPLICATIONS

Strategy

Management

Business

Planning

Profitability

Management

Financial

Reporting &

Compliance

BUSINESS INTELLIGENCE FOUNDATION

Essbase BI Server Predictive Analytics

Common Enterprise Information Model

Sales Service MarketingOrder

Mgmt.

BI APPLICATIONS

Supply

ChainHR Finance

Data

Relationship

Management


The Master Data Business Problem

EssbaseEssbaseBusiness Intelligence

Planning

CorpOracle

APACCustom

LATAMPeoplesoft

EMEASAP

E-Mail

Review

Spreadsheet

ETL

EAI

• Accounts

• Entity

• Project

• Product

• Location

• Channel

DW

Spreadsheet

BusinessUser

IT Admin

OracleAdmin

PlanningAdmin

EssbaseAdmin

Analytic Applications• Different people involved

• Inevitable manual process

• Error-prone, inconsistent

• No way to audit• No way to rollback changes

• Time and resource consuming

• Updates “interpreted” by systems experts


What is the Business Impact?

• Business measures that should be the same are not

• Uncertainty on accuracy of reporting

• Uncertainty if discrepancies are caused by bad data, different definitions, human error…

• Month after month, expensive time and effort spent researching and reconciling

• Audit / compliance difficulty, compliance implications for legal reporting


Planning

CorpOracle

APACCustom

LATAMPeoplesoft

EMEASAP

ETL

EAI

• Accounts

• Entity

• Project

• Product

• Location

• Channel

DW

BusinessUser

Analytic Applications

YTD Revenue13,500,322





?

?

?



Planning

CorpOracle

APACCustom

LATAMPeoplesoft

EMEASAP

ETL

EAI

• Accounts

• Entity

• Project

• Product

• Location

• Channel

DW

Analytic Applications

The Hyperion DRM Solution

Hyperion DRM

• Collapse separate structures into a single maintenance structure

BusinessUser

• Streamline change management – one place to make changes, one structure to update

• Immediate feedback to business users to enforce system constraints, business rules

• Publish changes for each specific consuming system as needed, when needed




Management







• Competitors



Introducing Oracle | Hyperion Data

Relationship Management (DRM)

• Developed in conjunction with a large financial services client in the late ’90s

• Distinctive functionality to master financial entities

including: Chart of Accounts, Cost Centers, Legal Entity, KPI’s and other financial elements

• Analytical MDM via the management of reporting structures: attributes, hierarchies, and dimensions

• Leading-edge hierarchy management and change control functions

Hyperion Data Relationship Management provides…


GovernGovern

RationalizeRationalize

Share

Share

Consolidate

Consolidate

What is Hyperion DRM?A change management platform that . . .

Hyperion

DRM

Hyperion

DRM

Oracle EBSOracle EBS

PeoplesoftPeoplesoft

SAP SAP

Hyperion Hyperion

OtherOther

PlanningPlanning

ConsolidationConsolidation

BI & Data Marts

BI & Data Marts

ProfitabilityProfitability

Data Warehouse

Data Warehouse

• Streamlines master data changes among complex hierarchical structures across enterprise systems

• Engages business users as direct contributors to master data management

• Codifies the knowledge that resides in experts into automated, repeatable business rules

• Enable data governance & compliance across the enterprise by enforcing standards and controls

Enables organizations to . . .

• Build enterprise-wide consistency in terms and definitions across systems and stakeholders

• Improve TCO with streamlined data maintenance

• Generate trustworthy insight based on high quality master data

• Dramatically reduce financial reconciliation time

• Comply with rules and regulations


Hyperion DRM: Master

Govern

Rationalize

Share

Consolidate

Trusted

Master

Data

Trusted

Master

Data

Trusted Master Data

• Data Model & Domain

Agnostic Foundation

• Master Data Repository

• Wizard-driven Configuration

• Object Modeling

• Business Rules

Definition

• User Interfaces

• Business User

• Web Publishing

• Schema agnostic – repository is generic, highly normalized

• Master objects are modeled with reusable attributes, behaviors, and data validations

• Domain agnostic – any master data subject area

• Built-in user interface with rich management and analysis capabilities


Hyperion DRM: Consolidate

ConsolidateConsolidateBulkImportBulkImport

Mass/Incremental Updates

Mass/Incremental Updates

Application TemplatesApplication Templates

GovernGovern

RationalizeRationalizeShare

Share

Trusted

Master

Data

Trusted

Master

Data

Trusted

Master

Data

Trusted

Master

Data

PeoplesoftPeoplesoft

EBSEBS

SAPSAP

CustomCustom

OtherOther

Blend VersionsBlend

Versions

SOAP / COM APIsSOAP /

COM APIs

• Bulk import mechanism for loading source master data

• Imported objects are staged, validated, and corrected prior to being blended into the master data set

• Blend capability can apply external data for incremental updates

• Mass updates performed with macro-like text or Excel scripts

• SOAP API for import and update functions


Hyperion DRM: Rationalize

GovernGovern


Share

Consolidate

Consolidate

Trusted

Master

Data

Trusted

Master

Data

Trusted

Master

Data

Trusted

Master

Data

Query & Compare

Query & Compare

Rules & ValidationsRules &

Validations

Derived AttributesDerived Attributes

MergeChangesMerge

Changes

Hierarchy ManagementHierarchy

ManagementAttribute

ManagementAttribute

Management

• Rich tools to visually synchronize across alternate views or historical snapshots

• Leverage derived attribute behavior to support alternate views, target-specific attributes

• Collapse parallel maintenance of similar structures into a single maintenance superset

• Configurable validations to ensure master data conforms to both business policy and downstream system constraints


Hyperion DRM: Govern


Share

Consolidate

Consolidate

Trusted

Master

Data

Trusted

Master

Data

Trusted

Master

Data

Trusted

Master

Data

GovernGovern

Change RequestsChange Requests History

& AuditHistory& Audit

Approvals &Workflow

Approvals &Workflow Version

ControlVersion Control Granular SecurityGranular Security

ImpactAnalysisImpactAnalysis

• Historical versioning provides clear data lineage

• Compare and analysis tools to understand master data changes across time

• Roll back managed master data to a prior state at any point in time

• Manage future “what-if” master data models, blend “what-if” scenario into production model

• Robust, granular security & audit log


Hyperion DRM: Share

GovernGovern

RationalizeRationalize

Consolidate

Consolidate

Trusted

Master

Data

Trusted

Master

Data

Trusted

Master

Data

Trusted

Master

Data

SiebelSiebel

EBSEBS

SAPSAP


BIBI

ShareShareWeb

ServicesWeb

Services

ExportProfilesExportProfiles

BooksBooks

ReportsReports

ExportMetadataExport

Metadata

• Configure target-specific master data perspectives to ensure simple and transparent downstream system interfaces

• Publish bulk or incremental changes to master data

• Publish master data as text, XML, or directly to database tables

• Comprehensive web services API to publish master data as part of an enterprise service bus


Trusted

Master Data

Trusted

Master Data

Key Components of Hyperion DRM

Data Model Agnostic

Master Data Repository

Business User Interface

Wizard-driven

Configuration

Data Model Agnostic

Master Data Repository

Business User Interface

Wizard-driven

Configuration

BulkImportBulkImport

Incremental Updates

Incremental Updates

Application TemplatesApplication Templates

Blender`Blender`

SOAP / COM APIsSOAP /

COM APIsQuery

& CompareQuery

& Compare

Rules & ValidationsRules &

Validations

Hierarchy ManagementHierarchy

Management

DerivedAttributesDerivedAttributes

MergeChangesMergeChanges

Change RequestsChange Requests

History& AuditHistory& Audit

Approvals &Workflow

Approvals &Workflow

Version ControlVersion Control Granular

SecurityGranular Security

Impact AnalysisImpact Analysis

Attribute ManagementAttribute

Management

Web ServicesWeb

Services

ExportProfilesExportProfiles

BooksBooks

ReportsReports

ExportMetadataExport

Metadata


Key Features

• Hyperion DRM is configured and deployed to provide…• Complex hierarchy and attribute management

• Manage master data across analytic applications, financial applications, data warehouses, transactional systems and business performance management (BPM) applications

• Versioning and audit trail of all changes through time to support compliance efforts (i.e. Sarbanes Oxley)

• Change impact analysis, validations, and biz-rules enforcement

• Configurable business user interface and collaboration processes

• Rapid application configuration – no coding solution

• Roles based security for flexible deployment to business users


What does Hyperion DRM do?

• Simplifies change management

• Empowers end users to centrally manage master data across enterprise systems (enhanced business - IT collaboration)

• Reduces (TCO) cost of ownership• Reduces complexity of managing multiple touch points

• DRM customers have stated:

• Saved 50% - 75% on monthly reporting change management costs

• Saved 30% - 40% on overall costs of migrating or rolling out new systems




Management







• Competitors



FinanceAccounting IT

Where Are Hierarchies / Dimensions?Communications, Media & Utilities

Human Resources

ExcelXML

Transactional Systems

Data Warehouses

OLAP

Performance Management Applications

Data Warehouses

General Ledger

ExcelXML

ExcelXML

ExcelXML

Data Warehouses

Transactional Systems General Ledger


Hierarchies Rule Finance

SAP (IFRS)

10000 – Assets11000 – Short Term Assets

11100 – Cash11200 – Cash Equivalent

15000 – Long Term Assets15100 – Embedded Derivatives15300 – Inventory

20000 – Liabilities30000 – Equity

PeopleSoft (US GAAP)

100-000 – Assets100-100 – Short Term Assets

100-110 – Cash100-120 – Cash Equivalent

100-200 – Long Term Assets100-210 – Research100-220 – Advertising100-230 - Inventory

200-000 – Liabilities300-000 – Equity

HFM or Planning

1 – Assets1.1 – Short Term Assets

1.1.0 – Other Short Term Assets1.1.1 – Cash1.1.2 – Cash Equivalent

1.2 – Long Term Assets1.2.0 – Other Long Term Assets1.2.1 – Research1.2.2 – Advertising1.2.3 – Inventory


HYPERION


Consolidate Govern

Rationalize

Share

Consolidate

Trusted

Master

Data

Trusted

Master

Data

• US headquarters • Operates under US GAAP

accounting standards

• Runs PeopleSoft GL

• European subsidiary• Operates under IFRS accounting standards

• Runs SAP

• Management team• Requires management accounting structures that are neither US GAAP nor IFRS

• Uses Hyperion System 9

• Consistency and accuracy are paramount


Consolidate Govern

Rationalize

Share

Consolidate

Trusted

Master

Data

Trusted

Master

Data

SAP Balance Sheet (IFRS)

10000 – Assets11000 – Short Term Assets

11100 – Cash11200 – Cash Equivalent

15000 – Long Term Assets15100 – Embedded Derivatives15300 – Inventory


Peoplesoft Balance Sheet

(US GAAP)

100-000 – Assets100-100 – Short Term Assets

100-110 – Cash100-120 – Cash Equivalent

100-200 – Long Term Assets100-210 – Research100-220 – Advertising100-230 - Inventory

200-000 – Liabilities300-000 – Equity Management Accounting &

Performance Reporting

1 – Assets1.1 – Short Term Assets

1.1.0 – Other Short Term Assets1.1.1 – Cash1.1.2 – Cash Equivalent

1.2 – Long Term Assets1.2.0 – Other Long Term Assets1.2.1 – Research1.2.2 – Advertising1.2.3 – Inventory



Consolidate


• Leverage built-in tools to• Query

• Compare

• Synchronize

• Use DRM to map to

management accounting structure

• Use DRM to build rationalized maintenance structure for go-forward governance and sharing

Rationalize GovernShare

Consolidate

Rationalize

Trusted

Master

Data

Trusted

Master

Data

Documents

©2007 Oracle Corporation –Proprietary and Confidentialopnpublic/documents/webcontent/...Reference data with consensus ... • Support party model • Data enrichment (Axciom, Dun