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Driving Success In The Health & Safety Industry For 75 Years
2007 Media Guide
o86 CVR c1.qxd 7/24/06 3:58 PM Page c1
www.ohsonline.com Occupational Health & Safety • 2007 Media Guide
Welcome to Leadership. Longevity. Results. Occupational Health & Safety at 75 is the undisputed leader among magazines serving this vibrant industry of
workplace safety and health. Take a look at our advantages in circulation, editorial, market share, and online and
electronic platforms, and you’ll know that your advertising dollars go farther here than anywhere else.
Our company’s products reach a vast array of allied markets, including security, health care, environmental,
IT, and education, offering you unparalleled access to key decision makers in these fields. And OH&S provides a
host of ways for you to reach safety and health decision makers immediately, cost-effectively, throughout 2007.
OH&S gives you the market’s largest qualified circulation, reaching more than 84,000* subscribers. Our
circulation in units served shows OH&S delivers to more than 63,808** separate facilities each month. This
guarantees the broadest-market coverage for your advertising message.
Celebrating 75 Years: A Milestone in Workplace SafetyIn January 2007, Occupational Health & Safety will celebrate its 75th year with a unique, commemorative issue
about the history of worker protection in America. We will honor the safety industry’s accomplishments, salute
its pioneers, and highlight its pivotal moments and the leaders of today. We will explore what the future holds for
our industry and for those who rely on us, every working day.
New Opportunities for 2007: • 75th Year commemorative issue, January 2007
• Industrial Glove Association insert with related editorial, February 2007
• AAOHN show coverage, April 2007
• FDIC show coverage, April 2007
• Safety@Home editorial, April and September 2007
• Fire Protection/Life Safety Insert with Security Products, May 2007 (AIHCE Issue)
• Distributors coverage, June 2007 (ASSE issue)
• Transportation safety coverage, October 2007 (NSC issue)
• Totally redesigned ohsonline.com, easier to use and far more interactive
Lock In Your Rates Today!
Nationally Acclaimed Seven-Time Winner
Design and Editorial Excellence
By the American Society of Business Press Editors
*Source: BPA Worldwide, June 2006 Circulation Statement**Publisher’s Own Data, May 2006
10.4%Government
24.6%Service
Industries
64.9%Manufacturing
.1%Other
Circulation
Market Share Comparison
Occupational Health & Safety 30%
Occupational Hazards 22%
Industrial Safety & Hygiene News 22%
Safety & Health 12%
Professional Safety 6%
Industrial Hygiene News 5%
Compliance 4%
Source: August 2005-July 2006, IMS, an independent tracking firm
Circulation That CountsBusiness Breakout
• Manufacturing 54,877
• Service Industries 20,786
• Government 8,872
• Other Paid Circulation 78
TOTAL 84,613
BPA Worldwide, June 2006 Circulation Statement
Occupational Health & Safety continues to deliver your
advertising message to the largest qualified circulation
of health and safety professionals to help you maxi-
mize your advertising investment. OH&S subscribers
are as diverse as the marketplace, with circulation in
manufacturing plants and extensive reach in service
industries, coupled with the additional focus in the
emergency preparedness and response market.
Occupational Health & Safety • 2007 Media Guide www.ohsonline.com
www.ohsonline.com Occupational Health & Safety • 2007 Media Guide
This broad coverage offers you the most efficient use
of your advertising dollars. BPA carefully audits OH&S
subscribers based on industry and purchasing influ-
ence to assure you high-quality circulation. So while
other magazines talk about being the market leader,
OH&S can prove it.
†Occupational Health & Safety is a member of BPA
Worldwide. To review OH&S’s current BPA statement
online, visit the BPA website at www.bpaww.com in
the Safety, Accident Prevention category of the Busi-
ness Magazine section.
Buying Responsibility
Safety Equipment 66,507
Training 58,678
Occupational Health 50,463
Fire Protection 46,113
Environmental Compliance 45,767
Ergonomics 42,709
Industrial Hygiene 42,350
Emergency Response 40,636
Security 36,136
Software 33,442
Source: BPA Worldwide, June 2006 Circulation Statement
Circulation Units Served**Total Circulation 84,613
Units Served 63,808
**Publisher’s own data May 2006
Occupational Health & Safety reaches more than 76,600 buyers and specifiers
Occupational Health & Safety • 2007 Media Guide www.ohsonline.com
Editorial Calendar
JANUARYFIRST RESPONDER
75 Years In Safety
Incentives Special Section
Feature Articles: • Respiratory Protection • Software/Recordkeeping • Industrial Hygiene • Training
Buying Plan Survey
Bonus: List Rental Opportunity
Closing Date: December 1, 2006 Materials Due: December 6, 2006
FEBRUARYFIRST RESPONDER
Industrial Glove Association (IGA) Insert
Product Literature & Web Guide
Special: Confined Space
Feature Articles: • International Safety • Fire Safety • Warning Devices • Defibrillators & CPR • Vision Protection
Buying Plan Survey
Bonus: Buy a Product Literature Showcase in February and August and receive a Free Lit in the Issue of Your Choice
Closing Date: December 29, 2006 Materials Due: January 4, 2007
MARCHFIRST RESPONDER
Safety Marketing Group (SMG) Insert
Special: Hearing/Head/Face Protection Product Focus
ActionPac
Feature Articles: • Fall Protection • Heat Stress • Lockout/Tagout • Welding • Mining Safety • Construction Safety
Buying Plan Survey
Bonus: Discount on Banner Within ohsonline.com
Closing Date: February 1, 2007 Materials Due: February 6, 2007
APRILFIRST RESPONDER
Incentive Gift Card Council (IGCC) Insert
Special: Hand Protection Product Focus
Feature Articles: • Drug & Alcohol Testing • Training • Employee Wellness • Safety @ Home • Foot Protection • Bloodborne Pathogens • Fire Safety
Buying Plan Survey
Bonus: Free Bonus Distribution at AAOHN Free Bonus Distribution at FDIC
Show Coverage & Bonus Distribution: AAOHN April 17-19 Orlando, FL FDIC April 19-21 Indianapolis, IN
Closing Date: March 1, 2007 Materials Due: March 6, 2007
MAYFIRST RESPONDER
Ad Readership Study
Fire Protection/Life Safety Insert - Security Products
Special: Industrial Hygiene Instrumentation Product Focus
Feature Articles: • Respiratory Protection • Protective Apparel • Machine Guarding • Heat Stress/Thirst Quenchers • Emergency Showers & Eyewash • Mold Remediation
Buying Plan Survey
Bonus: Free Bonus Distribution at AIHCE, NFPA • Free Advertiser Showcase • Free Ad Easel • AD-Q Study, Buy 1/2 page or larger and have ad studied to determine ad effectiveness
Show Coverage & Bonus Distribution: Incentive Show, May 30-31, New York, NY NFPA June 3-5 Boston, MA AIHCE Philadelphia, PA June 4-6 Government Health IT Conference & Exhibition, Washington, D.C. June14-15
Closing Date: April 2, 2007 Materials Due: April 5, 2007
JUNEFIRST RESPONDER
Incentives Special Section
Special: Safety Training, Education, & Software Product Focus
ActionPac
Feature Articles: • Vision Protection • Hand Protection • Defibrillators & CPR • Hearing Protection • Electrical Safety • Construction Safety • Distributors • Workplace Ergonomics
Buying Plan Survey
Bonus: Free Bonus Distribution at ASSE • Free Advertiser Showcase • Free Ad Easel
Show Coverage & Bonus Distribution: ASSE Orlando, FL June 24-26
Closing Date: May 1, 2007 Materials Due: May 4, 2007
www.ohsonline.com Occupational Health & Safety • 2007 Media Guide
2007
JULYFIRST RESPONDER
Annual Buyer’s Guide
Special: Fall Protection
Feature Articles: • Hazmat • Software/HazCom • Foot Protection • Risk Management • Respiratory Protection • Outdoor Activity -- Summer • Materials Handling • Warning Devices
Buying Plan Survey
Bonus: Buy an Ad in July and October and Earn a Free Ad in the July Buyer’s Guide, 10 Free Product Listings in the Buyer’s Guide
Closing Date: June 1, 2007 Materials Due: June 6, 2007
AUGUSTFIRST RESPONDER
Product Literature & Web Guide
Special: Protective Apparel Product Focus
Feature Articles: • Confined Space • Construction Safety • Drug & Alcohol Testing • Fire Safety
Buying Plan Survey
Bonus: List Rental Opportunity
Closing Date: July 2, 2007 Materials Due: July 6, 2007
SEPTEMBERFIRST RESPONDER
Incentives Special Section
Special: Vision Protection Product Focus
Feature Articles: • Industrial Hygiene • Safety @ Home • Defibrillators & CPR • Emergency Showers & Eyewash • Welding
Buying Plan Survey
Bonus: Buy 1/2 Page or Larger and Receive an E-newsletter Sponsorship
Show Coverage & Bonus Distribution: Motivation Show, Chicago, IL September 25-27
Closing Date: August 1, 2007 Materials Due: August 6, 2007
OCTOBERFIRST RESPONDER
Ad Readership Study
Special: Foot Protection Product Focus
ActionPac
Feature Articles: • Hearing Protection • Lockout/Tagout • Software • HazCom • Slip and Fall • Risk Management • Indoor Air Quality • Transportation Safety
Buying Plan Survey
Bonus: Free Bonus Distribution at NSC • Free Advertiser Showcase • Free Ad Easel • AD-Q Study, Buy 1/2 page or larger and have ad studied to determine ad effectiveness
Show Coverage & Bonus Distribution: NSC Chicago, IL October 15-17
Closing Date: August 31, 2007 Materials Due: September 6, 2007
NOVEMBERFIRST RESPONDER
Special: Respiratory Protection Product Focus
Feature Articles: • Confined Space • Head & Face Protection • Electrical Safety • Training & Software • Fire Safety • Winter Hazards • Workplace Ergonomics
Buying Plan Survey
Bonus: Discount on Banner Within ohsonline.com
Closing Date: October 1, 2007 Materials Due: October 4, 2007
DECEMBERFIRST RESPONDER
Special: Fire/Emergency Response Product Focus
Feature Articles: • Hazmat • Defibrillators & CPR • Dock Safety • Materials Handling • Signs & Signals
Buying Plan Survey
Bonus: List Rental Opportunity
Closing Date: November 1, 2007 Materials Due: November 6, 2007
Online Our online products offer a variety of branding and
lead-generating opportunities, from banner advertising
and webcasts to custom media programs. Ohsonline.
com’s new redesign has everything you need to raise
your Internet visibility and increase your Web site’s traf-
fic. Visitors can easily find the OH&S Buyer’s Guide,
features, news, and new products. What’s more, the
OH&S E-Newsletter provides more than 40,000* sub-
scribers with up-to-date, late-breaking news, industry
tips, and exclusive articles from Occupational Health &
Safety magazine.
Through sponsorships, ohsonline.com can provide
you with more product exposure, leads, and Web traf-
fic. Increase your exposure without compromising
your budget with www.ohsonline.com.
Let us customize an online marketing pro-
gram for you:
• Banners and Buttons
• Exclusive Category Sponsorships
• Embedded Ads
• Webcasts
• Buyer’s Guide
• New Products
• Text Links
• Custom Landing Pages
• E-Newsletters
• Employment Forum
• E-Cards
and more!
ohsonline.comOhsonline.com is viewed by more than 30,000**
unique visitors each month. These visitors view more
than 200,000** pages of information related to your
products and services.
* Publisher’s Own Data
** WebTrends, August 2006
E-NewslettersTwice weekly, the Occupational Health & Safety
E-Newsletter is sent to more than 40,000* safety
buyers. These buyers click more than 21,000* times
each month on articles and links for additional informa-
tion about your products and services.
Twice a month, the Fire & Emergency Response
E-Newsletter focuses on the issues that face the fire
and emergency response professional. This E-newslet-
ter reaches more than 40,000* professionals.
Webcasts: A Turnkey SolutionOccupational Health & Safety’s webcasts are an excit-
ing way for product and service marketers in the fast-
moving workplace safety industry to reach key decision
makers and acquire viable customer leads. There’s no
better way to deliver targeted, cost-effective informa-
tion about new products, standards developments, and
real solutions to busy industrial hygienists and safety
directors than with these interactive sessions—and
they’re delivered to the largest online audience avail-
able in this market!
• Registration development and collection
• Comprehensive event promotion to 40,000+*
OH&S subscribers
Occupational Health & Safety • 2007 Media Guide www.ohsonline.com
Pre-Show PromotionsDrive more traffic to your booth at the premiere trade
shows in the health, safety and hygiene industry. The
Show Update E-Newsletters are designed and timed
to deliver leads and traffic to your booth and leads
afterwards, helping you to make the most of your
trade show investment.
The Show Update E-Newsletter is delivered
approximately one week prior to the show, each day of
the expo, and then approximately one week after the
show.
2007 OH&S Show Update E-Newsletters:
AAOHN, AIHCE, ASSE, NSC
Single-Sponsored E-NewslettersOH&S will work in partnership with you to create and
deliver your own single-sponsored E-Newsletter that
targets specific industry trends, technologies, and
solutions.
Online Product DirectoryFind everything offered in the OH&S printed Buy-
er’s Guide online. Go to ohsonline.com to find the
industry’s manufacturers product listing guide. Here
you can continuously update company and product
information!
Employment ForumSearching the web for a site that offers you unlim-
ited free job postings? Look no further. Now, human
resource professionals can reach a large market of
quality applicants and post jobs with an easy-to-use
format in these related fields:
Health & Safety, Security, Environmental Protec-
tion, Home Technology, Home Health, and Water &
Wastewater.
ActionPac—E-Cards OnlineEach Occupational Health & Safety E-Card package
includes four unique products working together:
• Online Web Site Exposure—E-Cards are placed
on the OH&S Web site, allowing buyers to link
directly to your Web site.
• OH&S E-mail Newsletter—Each week, an
“Exclusive” E-Card will be featured in our OH&S
E-Newsletter, which reaches 40,000* subscribers.
The demographics of each buyer directly responding
to your product are sent within days for your immedi-
ate follow-up.
• OH&S E-mail Broadcast—The entire OH&S
E-Card Deck will be displayed in a graphic HTML
e-mail broadcast reaching the entire OH&S electronic
database. This “one-of-a-kind” broadcast generates
immediate activity to your Web site. In addition, a
detailed report is provided that includes the name,
company name, address, and phone number for
each person who linked to your Web site from your
specific E-Card.
• OH&S Magazine—All E-Cards are printed and
bound in specific issues of OH&S magazine, reach-
ing a total circulation of more than 84,000.
* Publisher’s Own Data** WebTrends, August 2006
www.ohsonline.com Occupational Health & Safety • 2007 Media Guide
Occupational Health & Safety • 2007 Media Guide www.ohsonline.com
Marketing ToolsOccupational Health & Safety offers a complete mar-
keting program to help you grow your market share.
What do we do differently? We offer innovative, tar-
geted, and cutting-edge services designed to maxi-
mize your advertising effectiveness. From research
and inquiry follow-up to reprints and
bonus show distribution, our value-
added services are designed to help
you increase product awareness,
identify prospects, and maintain a
competitive edge in the marketplace.
Inserts and Supplements Inserts and supplements are powerful
advertising tools. Increase your vis-
ibility by taking advantage of these cost-effective
advertising plans that build brand awareness and
purchase intent. OH&S will work with you to cre-
ate a customized piece that informs subscribers about
trends, case studies, and products and services within
your market. The supplement appears within the publica-
tion, and overruns are provided for your organization.
2007 Supplements
February--International Glove Association (IGA)
March--Safety Marketing Group (SMG)
April--Incentive Gift Card Council (IGCC)
May--Life Safety in conjunction with Security Products
Buying Plan Surveys12x/year
Wouldn’t you like to be able to read your customers’
minds? Now you can, with the help of Occupational
Health & Safety’s Buying Plan Surveys. It’s an unbeat-
able way to determine what your customers plan to
purchase.
Each month, we run a survey to find out which prod-
ucts/services our subscribers plan to buy, when they
plan to buy, and how much they plan to spend. Answers
to these questions as well as names, addresses, phone,
and e-mail are available on label or electronically, provid-
ing you timely leads that can result in immediate sales.
Harvey ResearchAd Measurement StudiesWhat better way to evaluate your ad than to survey the
actual buyers or specifiers for your goods and services?
Twice a year, in May and October, Occupational Health
& Safety sponsors an independent ad readership study
with Harvey Research so you can determine your adver-
tisements’ effectiveness. You can easily analyze specific
data to see how your ad compares to the competition
and other ads in the issue, as well as how many sub-
scribers remembered reading and seeing your ad.
Inquiry Follow-Up StudyDo you ever wonder what happens to your sales leads
after they go to the field? OH&S has the answer. A
questionnaire and a copy of your ad are mailed to the
subscribers who responded to your ad. We provide fol-
low-up studies that measure the marketing activity sur-
rounding your sales leads.
Direct MailDirect Mail is a great way to follow up your advertising
program and target key customers. List rental opportu-
nities are available to advertisers who place a half page
or larger in January, August, or December.
Custom PublishingOH&S offers custom publishing capabilities that can
be an important marketing tool for building your com-
pany’s brand loyalty and recognition. We offer turnkey
services that include content development, design,
printing, and distribution, thus allowing you to estab-
lish and maintain an effective, personalized relation-
ship with your customers.
www.ohsonline.com Occupational Health & Safety • 2007 Media Guide
Event and Conference ProgramsPartner with us to develop custom, in-person events for
your company. Whether it is a sponsored panel at an
industry event or tradeshow, a roundtable discussion, or
an industry road show, we can help you develop a suc-
cessful, informative, and educational event designed for
health and safety professionals.
Brand Awareness StudyVisibility is key to a successful advertising campaign.
This study is specifically designed to identify your posi-
tion in the market and determine how you measure up
against your competitors.
Simply provide us with a list of competitors that you
would like to measure yourself against as well as a list
of parameters to measure awareness and preference.
We’ll do the rest.
Quality Sales LeadsChoose a format to maximize sales leads:
• Pressure-Sensitive Labels
• Diskette
• Fax
• Download them directly from
www.webminerva.ims.ca
ReprintsExtend the shelf life of your message and generate
additional interest through full-scale reproductions of
articles and advertisements.
Manufacturer Product FocusOH&S provides subscribers with product specs,
charts, and editorial in key areas in the industry—from
respiratory protection to industrial hygiene and fire/
emergency response.
July Buyer’s GuideTriple Your Impact: Buy 2 Ads, Get 1 Ad Free!
Simply advertise in the July and October (National
Safety Congress) issues, our two biggest books of the
year, and receive a FREE ad of the same size in the
Buyer’s Guide section of the July issue.
The OH&S Annual Buyer’s Guide is an essential
year-round reference that not only tells buyers what
to buy, but also tells them where to buy. The Annual
Buyer’s Guide has hundreds of categories of health,
safety, and hygiene products and services with suppli-
ers listed alphabetically in each heading.
Add Categories and Add Sales
Cross-reference listings in additional product or
service categories can result in additional leads and
sales for your company. The Buyer’s Guide distributor
section is arranged geographically so buyers can turn
to a source in their area. As a result, prospects and
customers will know where to find your product.
First ResponderOur First Responder section offers expert analysis,
feature articles, and new products across the entire
emergency preparedness spectrum—protective
apparel, respirators, monitoring equipment, train-
ing programs, response kits, and much more.
The OH&S circulation reaches a highly tar-
geted market segment of professionals involved
in emergency planning and response. These
emergency planning professionals include
state emergency directors, FEMA directors, airport fire
and emergency personnel, emergency preparedness
directors, fire chiefs, police chiefs, hazmat directors,
and public utility managers.
While competing new publications and supple-
ments offer advertisers duplicate circulation, OH&S
has enhanced its circulation and editorial coverage—
offering you the best buy in the emergency prepared-
ness market.
Occupational Health & Safety • 2007 Media Guide www.ohsonline.com
Supplement to Occupational Health & Safety
Vol. 9, No. 2
August 2006
o86 ProdLit 1-8.qxd 7/25/06 12:50 PM Page 1
Product Literature & Web GuideGet your product literature in the right hands—health,
safety, and hygiene professionals who are ready to
sign purchase orders! With the Occupational
Health & Safety Product Literature & Web
Guide, your sales literature reaches more than
84,000* subscribers effectively and efficiently.
The Product Literature & Web Guide is a stand-
alone supplement with the February and August
issues of OH&S. With its own reader service
card and bonus distribution at major trade shows,
the Product Literature & Web Guide will generate
even more sales leads for you.
Product LiteratureThis 1/6 page unit is a proven winner. Send a head-
line (up to 30 characters), copy (up to 35 words), and a
color image of your actual literature.
Web GuideMaximize your impact with this 1/6 page unit. Send
a headline (up to 30 characters) and body copy (up to
35 words). Send Web site art electronically or we will
capture the image from your Web site.
ClassifiedsBig things do come in small packages. Whether you
are looking to recruit the best in the business or you
want to buy and sell products and services, OH&S’s
classified ads are designed to help you run your busi-
ness successfully.
* BPA Worldwide, June 2006 circulation statement
List RentalThe Occupational Health & Safety mailing list, along
with other lists owned by 1105 Media Inc., is available
for rental. For more information, please contact our list
manager, Worldata, 1-800-331-8102, www.worldata.
com/stevens
Integrated Marketing SupportOH&S maximizes your advertising investment through
value-added services:
• New Product Releases in OH&S
• Online Product Releases
• Buying Plan Surveys
• Product Focus Sections
• Direct Mail Lists
• Harvey Research Ad-Q Readership Studies
• Brand Awareness Studies
• Bonus Show Distribution
• Daily Lead Retrieval
• Buyer’s Guide OH&S Exclusive: Triple Your Impact
—Buy 2 Ads, Get 1 Free
• Free Listings in the Annual Buyer’s Guide and
online
• Polybagged promotional material with show
copies
• Exhibitor Product Showcases
• Personalized Distributor Letter
• Employment Forum
Occupational Health & Safety: More Results. More Sales.
OH&S Subscribers
3MAbbott LabsAdvanced Micro
DevicesAetnaAir LiquideAir ProductsAK SteelAlbertsonsAlcoaAllegheny LudlumAllen BradleyAlliant EnergyAllstateAmerican AirlinesAmerican ExpressAmerisourceBergenAmocoAmp, Inc.AmtrakAnheuser BuschArcher Daniels
MidlandArcoAshland Specialty
ChemicalAT&TAvery DennisonBank of AmericaBASFBausch & LombBechtelBell HelicopterBellSouthBF GoodrichBFIBlack & DeckerBoeingBoise CascadeBorden Corp.Borg WarnerBP OilBrinksBristol-Myers
SquibbBudd Co.Burlington
Industries
Campbell SoupCardinal HealthCarpenter
TechnologiesCarrier Corp.CaterpillarCertainTeedCessna AircraftChevron TexacoCIGNACiscoCitgo PetroleumCitigroupClear ChannelCloroxCNACoca-ColaColgate-PalmoliveComcastCon Agra Poultry
Co.ConocoConrailContinental AirlinesCooper IndustriesCoors BrewingCumminsDaimlerChryslerDana CorporationDeereDell ComputerDelphi Auto
SystemsDelta AirlinesDetroit DieselDieboldDowDuke Energy
CorporationDuPontEastman ChemicalsEastman KodakEaton Corp.EDSEG&GEl Paso Corp.Eli LillyEntenmanns
EntergyEstee LauderExxonMobilFedExFluor Corp.Ford Motor Co.FoxboroFreightlinerFrito-LayFruit of the LoomGeneral DynamicsGeneral ElectricGeneral MillsGeneral MotorsGeorgia PacificGilletteGlaxo Smith KlineGoodyearGulfstream
AerospaceHalliburtonHallmark CardsHamilton StandardHarley-DavidsonHarris CorpHasbroHCAHershey Corp.Hewlett-PackardHJ HeinzHoffmann LarocheHome DepotHonda of AmericaHoneywellHoover Co.Hughes Co.Hyatt HotelsIBMIngalls ShipbuildingIngram MicroInland SteelIntel Corp.International PaperITT Corp.JC PenneyJohnson & JohnsonJohnson ControlsKaiser
KeeblerKellogg Co.Kelly Springfield TireKimberly-ClarkKohlerKraft FoodsKrogerLaidlaw Transit
ServicesLB FosterLearLennox Ind.Levi StraussLibbey-OwensLiberty Mutual
InsuranceLincoln ElectricLitton IndustriesLockheed MartinLowesLTV SteelLucent TechnologiesMarathon Oil Martin MariettaMattelMaytag AppliancesMcDonnell DouglasMcKesson HBOCMeadwestvacoMedcoMerck & Co.Mercury MarineMichelinMicronMitsubishiMonsantoMotorolaNabiscoNalcoNASANavistarNCRNewport News
ShipbuildingNikeNissanNorthrop GrummanNorthwest Airlines
Occidental Petroleum
Office DepotOffice MaxOlinOracleOrtho
PharmaceuticalsOshKoshOwens CorningParker HannifanPennzoilPepsi ColaPfizerPharmaciaPhelps DodgePhilip MorrisPhillips PetroleumPillsburyPitney BowesPolaroidPratt & WhitneyProcter & GambleRalston PurinaRaychemRaytheonReliant EnergyRJ ReynoldsRockwell
InternationalRohm & HaasRyder TruckSafeway Inc.SanyoSara LeeSaturn Corp.Schering-PloughScientific AtlantaSeagate
TechnologiesSears RoebuckShell Oil Co.Sherwin WilliamsSikorsky AircraftSonoco ProductsSony Corp.Sprint
State Farm Insurance Co.
SteelcaseSun MicrosystemsSyscoTargetTexas InstrumentsTextronTime WarnerTimkenToro Co.ToscoToyota Motor Co.Trane Co.Tropicana ProductsTRW Space &
DefenseTXUTyson FoodsUAWUnion CarbideUnion PacificUnisysUnited AirlinesUnited TechnologiesUPSUSPSUSXValero EnergyVerizonWalt DisneyWal-MartWells FargoWestinghouseWeyerhaeuserWhirlpoolWR GraceXeroxZenith Electronics
*A partial list of OH&S subscribers, publisher’s own data, May 2006
OH&S Keeps Showing Up in Some of the Best Places*
www.ohsonline.com Occupational Health & Safety • 2007 Media Guide
Occupational Health & Safety • 2007 Media Guide www.ohsonline.com
ContactsMarketing/Sales:PublisherSusan Stilwill (312) [email protected]
Consultant to the PublisherIvan Weinstock (216) [email protected]
Northeast, AL, FL & CN District ManagerFrank D’Isidoro (508) [email protected]
Mid-Atlantic, OH, & TN District ManagerJackie Smith (434) [email protected]
West Coast, NM & TX District ManagerBarbara Blake (972) [email protected]
Central, MS & GA District ManagerToni Shipman (317) [email protected]
Account SpecialistPaul Fulton (972) [email protected]
E-Media Sales ManagerSharlie Walker (972) [email protected]
National Classified Sales ManagerStan Pruitt (972) [email protected]
Classified SalesRob George (972) [email protected]
Editorial:EditorJerry Laws (972) [email protected]
Technical EditorLinda Johnson Sherrard (919) [email protected]
Managing EditorRonnie Rittenberry (972) [email protected]
Associate EditorMarc Barrera (972) [email protected]
Web EditorJason Goodman (972) [email protected]
Production:Production CoordinatorStefani Brown (818) 734-1520 [email protected]
Circulation:Group Circulation DirectorMargaret Perry (972) [email protected]
Circulation ManagerTerry Best (972) [email protected]
Billing Questions:A/R ManagerLisa Moore (972) [email protected]
Mailing Address:Occupational Health & Safety5151 Beltline Road, Suite 1010Dallas, TX 75254
Phone: (972) 687-6700Fax: (972) 687-6750
www.ohsonline.com Occupational Health & Safety • 2007 Media Guide
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3 or 4 color $1,620 $2,570 $1,375 $2,200
Business Reply
Cards 1X 3X 6X 12X
Rate per Card $4,910 $4,500 $4,220 $3,575
Product Literature
1-3 Units $1,255
4-7 Units $1,200
8+ Units $1,085
2007 Advertising Rates
ohsonline.com
Web Banner Rates
For ohsonline.com (Per Month)
Net Rates
Leaderboard Banner
(Run of Site) $600
728X90 pixels
All Other Banners $300
468X60 pixels
Exclusive Category
Sponsorships
Category Sponsorship $275
120X60 pixels
Home Page Button
Sponsorships
Left Navigation Button
(Run of Site) $500
160X120 pixels
Right Navigation Button $400
160X120 pixels
Right Navigation Skyscraper $550
Home Page/New Product
Section
New Product Literature $500
100X100 pixels
60-80 words
Text Link $250
E-Newsletter Sponsorships
Sponsorships $750
150X150 pixels
70-80 words plus text link
Embedded Ads $1,550
336X260 pixels
Buyer’s Guide Internet
Annual Package
PREMIUM PACKAGE $495
• Company Logo
• Category Priority Listing
• Hyperlinks to Web Site and
• Bold Listing
• Enhanced Listing Abstract
Webcast $10,000
Occupational Health & Safety • 2007 Media Guide www.ohsonline.com
A. Advertising is subject to acceptance by the publisher as to char-
acter, layout, text and content. The publisher reserves the right
to reject or cancel advertising that is not in keeping with the
publication’s standards.
B. Advertisers and advertising agencies assume all liability for all
content (including text, illustrations, representation, copyright,
etc.) of advertisements printed and also assume total responsi-
bility for any claims arising therefrom against the publisher.
C. Advertisements are accepted upon the representation that
advertisers have all the rights necessary to publish the contents
thereof. Advertisements must be factual, not misleading and
should not misrepresent any competing product or service or
make an unfair, incomplete comparison.
D. Any attempt to simulate the publication’s format is not permit-
ted, and the publisher reserves the right to place the word
“advertisement” with any copy that in the publisher’s opinion
resembles editorial material.
E. Conditions, other than rates, are subject to change by the pub-
lisher without notice.
F. Positioning of advertisements is at the discretion of the pub-
lisher unless agreed to in writing by the publisher.
G. The publisher shall have no liability for errors or omissions in key
numbers, reader inquiry numbers or advertisers’ index.
H. Advertisements not received by space closing date will not be
entitled to revisions or approval by the advertiser or its agency.
I. Cancellations or changes in orders may not be made by the
advertiser or its agency after closing date.
J. The advertiser is liable for any costs (design fees, setups, addi-
tions or alterations to advertisements, logos, color, film, reprints,
etc.) incurred in the preparation of its advertisement.
K. All insertion orders are accepted subject to the provisions of
the current rate card. Proposals or requests for advertisements
based on reciprocal dealings will not be accepted. The pub-
lisher’s suppliers, resellers or sales agents are cautioned that
solicitation by the publisher’s agents on any agents on any other
basis is unauthorized.
L. Cancellation of space reservations for any reason will result in
a short-rate based on past and subsequent insertions to reflect
actual space used at the earned frequency rate.
M. The publisher shall not be liable for any costs or damages if it
fails to publish an advertisement.
N. The publisher shall have the right to hold advertiser and/or its
advertising agency jointly and severally liable for such monies
as are due and payable to the publisher.
O. No conditions other than those set forth in this rate card shall
be binding on the publisher unless specifically agreed to in writ-
ing.
P. The publisher is not liable for delays in delivery or nondelivery in
the event of act of God, action of governmental or quasi-govern-
mental entity, fire, flood, insurrection, riot, explosion, embargo,
strikes (whether legal or illegal), labor or material shortage,
transportation interruption of any kind, work slowdown or any
condition beyond the control of the publisher affecting produc-
tion or delivery in any manner.
Q. Advertisers agree that the publisher has no obligation to main-
tain the confidentiality of submitted material until the publica-
tion date, and although the publisher may, at the advertiser’s
request, adopt procedures to restrict dissemination of submit-
ted material to lesson risk of disclosure, the publisher has no
liability for its failure to do so.
R. As used in this section titled “General conditions,” the term
“publisher” shall refer to 1105 Media, Inc.
S. Governing law, attorney’s fees: This agreement shall be gov-
erned by the laws of the state of California. Any controversy or
claim arising out of or relating to this agreement or the breach
thereof will be settled by binding arbitration, which shall be con-
ducted in accordance with the rules of the American Arbitration
Association. There shall be one arbitrator in any such proceed-
ing. Judgment upon the award rendered by the arbitrator may
be entered in any court having jurisdiction thereof. The place of
arbitration shall be Los Angeles County, CA. Should either party
commence arbitration to enforce or interpret this agreement,
the arbitrator shall have the discretion to award the prevailing
party reasonable attorney fee.
Advertising Agreement and Insertion Regulations
www.ohsonline.com Occupational Health & Safety • 2007 Media Guide
Effective January 2007 The following specifications are for the purpose of controlling the quality of magazine printing on high-speed web presses. All requirements are based on Specifications for Web Offset Publica-tions (SWOP). Any deviation from these specifications may result in less- desirable printed results.
Media Shipping (not including pre-printed inserts) Digital files should be provided on the following media: Macintosh formatted 100MB or 250MB Zip or CD-ROM. Please label media with the magazine name, issue date and advertiser name. Include a laser of the media directory with all contents. Ads requiring work to be done by the Publisher will incur an additional charge. Media and advertising materials are kept by the Publisher for one year then destroyed. Return material requests must be made in writing and are shipped C.O.D. Send Materials To:
Occupational Health & Safety Attn: Stefani Brown, Production Coordinator 1105 Media Inc. 9121 Oakdale Avenue, Suite 101 Chatsworth, CA 91311 Tel 818-734-1520 x142 Fax 818-734-1528 Email: [email protected]
Media files and proofs should be securely packed and shipped. Contents of the package should be identified on the outside as to publication date and type of material contained within. Please include the magazine name and issue date on all packages.
File Format We support files generated by Adobe Acrobat using the 1105Media Print Driver and 1105Media Job Option Settings for Distiller, with specifications as listed below. Download printer driver & distiller settings from our web site at: http://www.101com.com/services/DigitalAdRes.aspx In order to generate printable PDFs,it is important that the native file (Quark XPress, Adobe InDesign or Pagemaker) is prepared accordingly. Preparing native files for printable PDFs: •Multiple pages need to be submitted as single page files •Set bleeds 1/8" beyond trim •All images/scans must be in CMYK mode, 300 dpi resolution •DO NOT use stylized fonts •Embed all fonts • Use Postscript (Type 1) fonts only. No True Type, Windows/PC or custom fonts accepted unless converted to outlines.
•Rules should be .25 point or thicker •All elements must be placed at 100% size
•Avoid rotation and cropping of images in layout program •Do not nest EPS files in other EPS files •Four-color solids should not exceed SWOP density of 280% Preparing a PDF file (Preferred format): •Use 1105Media PPD Print Driver •Use 1105Media Job Option Settings for Distiller •Set crop marks with a 12 point offset • PDF file needs to be 1 inch larger than trim size of magazine and include crop marks
Preparing an EPS file (Optional alternative format): • EPS file formats from Adobe Illustrator, Adobe Photoshop or Mac-romedia Freehand must be a high resolution CMYK EPS file, lay-ers flattened with fonts converted to outlines or paths.
Proofs Provide two digital color proofs at 100% size, created from the supplied digital file, on a contract-quality, digital halftone proofing system in accordance with SWOP web coated standards (AGFA Pressmatch, Kodak Approval, DuPont Waterproof, etc.). Laser or inkjet proofs are not considered accurate in color and are supplied for content confirmation only. If supplied, the Publisher is not responsible for color variances between the digital file and final color reproduction. IMPORTANT NOTE: If proofs are not supplied, the Publisher reserves the right to have them made at the Advertiser’s expense, and make-goods due to reproduction quality will not be honored.
FTP File and Upload Information Name your files with the magazine name, issue date and project name. All uploads should be followed by either a confirmation phone call or email message to your Production Coordinator to verify the file has been sent. It is important that the uploaded file is placed in the designated directory for expedient access. Host: ftp://ads.1105media.com/ User ID: 1105user Password: 1105pass Directory: /1105external/production/Occupational_Health_Safety/
Digital Advertising Resources 1105 Media Inc. Media Kits and Ad Specifications http://www.101com.com/services/DigitalAdRes.aspx Digital Distribution of Advertising for Publications (DDAP) http://www.ddap.org Specifications Web Offset Publications (SWOP) http://www.swop.org http://www.swop.org/certification.html Adobe Acrobat http://www.adobe.com/products/acrobat/main.html
Digital Advertising Specifications
Occupational Health & Safety • 2007 Media Guide www.ohsonline.com
Magazine Trim Size: 7 5/8" x 10 1/2" Bleed Size: 7 7/8" x 10 3/4"
Live Size Bleed Size Full Page: 7 1/8" x 10" 7 7/8" x 10 3/4" 2/3 Vertical: 4 3/8" x 9 3/4" n/a 1/2 Horizontal: 6 5/8" x 4 3/4" n/a 1/2 Island: 4 3/8" x 6 5/8" n/a 1/2 Vertical: 3 1/4" x 9 3/4" n/a 1/3 Vertical: 2 1/8" x 9 3/4" n/a 1/3 Square: 4 3/8" x 4 3/4" n/a 1/4 Vertical: 3 1/4" x 4 3/4" n/a 1/6 Vertical: 2 1/8" x 4 3/4" n/a
All bleed dimensions include 1/8" bleed for trim. For bleed ads, please keep live copy 1/4" from trim and crop marks. CMYK, 4-color process printing only. For PMS ink color availability, contact your Sales Representative.
1⁄3 Vert. 2⁄3 Vert.
1⁄2 Island
Full Page
1⁄2 Horizontal
1⁄3 Square
1⁄6 Vert.
1⁄4 Vert.
1⁄2 Vert.
Ad Sizes
Ad Sizes are to scale.
94% of of our readers report taking some purchasing action
during the past year as a result of advertisements and/or articles
appearing in Occupational Health & Safety.*
The average number of readers per copy for the May 2006 issue
was 2.2 (1.2 pass-along readers + 1.0 for the subscriber), comprising
a total potential reading audience of 184,228.
*Harvey Research, May 2006, AD-Q Study
1105 Media Inc. Publications• Business Intelligence Journal
• Campus Technology
• Environmental Protection
• Federal Computer Week
• Government Health IT
• Home Health Products
• Mobility Management
• Occupational Health & Safety
• Recharger
• Redmond
• Redmond Channel Partner
• Redmond Developer News
• Respiratory Management
• Security Products
• T·H·E Journal
• Water & Wastewater Products
• What Works
For more information about 1105 Media Inc.’s
magazines, conferences, and extensive digital
offerings, visit www.1105media.com.