Info Fil Idf

2007 IDF MARKETING AWARDS PRESENTED AT THE IDF WORLD DAIRY SUMMIT

Dublin, 4 October 2007 - The International Dairy Federation announced the winners of the 2007 IDF Marketing Awards at the Gala Dinner at the World Dairy Summit in Dublin on 3 October 2007.

The 2007 IDF Marketing Awards covered three categories: Nutri -Marketing, Innovation and Marketing Communication. And the winners were…

Nutri-marketing Gujarat Milk Marketing Federation - Amul Probiotic Ice Cream Campaign - India

Innovation Corporación Alimentaria Peñasanta - “Milk Bottle” campaign - Spain

Marketing Communications Maeil Dairy Industry Ltd  - “Banana is born white” campaign  - South Korea

Commenting on the IDF Marketing Awards, IDF President, Jim Begg said, “I would like to congratulate the winners on their outstanding campaigns and their success in the 2007 IDF Marketing Awards.  These campaigns are excellent examples of best practise in branded and generic marketing from around the world, and as with all the entries, they show that dairy companies and dairy farmers are prepared to invest in marketing activities to sell their products.  In markets around the world that are volatile and highly competitive, dairy products have a role in health balanced diets, and these campaigns have demonstrated the ability of well planned and executed marketing investments to drive volume sales and revenue.  No company can survive without revenue, and what these Marketing Awards have highlighted is that investment in marketing, whether it is branded or generic, can and does drive revenue for dairy companies and the industry as a whole. ”

-------------------------------------------------------------------ENDS-------------------------------------------------------------------- Note to editors: The International Dairy Federation ’s World Dairy Summit is being held in Dublin from September 29 until October 4. The theme of this year ’s summit is ‘Dairying – Can It Manage Change? ’ Further information: www.wds2007.com or www.fil -idf.org

The International Dairy Federation represents the dairy sector worldwide by providing the best global source of scientific expertise and knowledge in support of the development and promotion of quality milk and dairy products to deliver consumers with nutrition, health and well -being.

De:   Info Fil Idf Date:  jeu. 4/10/2007 9:53

À :   Info Fil Idf

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Objet :   New IDF Press Release : 2007 IDF MARKETING AWARDS COME FROM THREE CONTINENTS

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