8/14/2019 2007 GPS Pricing Trends Report
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Overview
Report Highlights
GPS Pricing Comes Down: Pricing for GPS products dropped by 15%
year-over-year in February 2007compared to the same period last
year. The average price of GPS products is now at $433.
Different Manufacturers Reflect Wide Price Range: Current actual
pricing data reveals the followingaverage price ranges for all GPS
products by manufacturer:
$500 average price range - Garmin$400 average price range -
TomTom, Magellan, and Lowrance$200 average price range - Mio and
ViaMichelin
Garmin Stays Ahead of the Pricing Curve: The GPS market is still
considered a niche market. AlthoughGarmin reaches the high-end
consumer offering GPS products in the average price range of $500,
70% ofthe most popular GPS products listed are Garmin products.
Downward Trending of Prices May Continue: With the onset of
lower priced products introduced by Mioand viaMichelin, we expect
to see increased pricing competition between manufacturers. This
will lead tofurther downward trending in pricing for GPS products,
as more manufacturers realize the benefits oftargeting mainstream
consumers at low-end price points.
For additional information on the Consumer Behavior Report data,
to schedule phone interviews, or for journalists who would like to
recommend a custom survey for their needs, please contact Trisha
Mitra at [email protected].
Consumer Behavior Report
The Consumer Behavior Report tracks behavior of online shoppers
and is designed to give merchants,media and industry analysts
insight into current shopping trends, and attitudinal preferences
of consumers.This months topic is on GPS pricing trends.
What is the GPS Pricing Trends data?
The GPS Pricing Trends data is sourced from Market Reporter, a
statistical database that tracks actualconsumer shopping behavior
on PriceGrabber.com. This report examines pricing trends for GPS
products.PriceGrabber.com is a major shopping comparison engine
with more than 24 million unique users per monthand up-to-date
daily pricing of products supplied by more than 11,000
merchants.
Consumer Behavior Report V11. 4/07GPS Pricing Trends
8/14/2019 2007 GPS Pricing Trends Report
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CONSUMER BEHAVIORAPRIL 2007 REPORT
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Top 10 GPS
Rank Most Popular - GPSAverage
Price Launched1 Garmin Nuvi 350 Personal Travel Assistant $479
Sep-052 Garmin Nuvi 660 Portable/Vehicle GPS Navigation $720
Sep-063 Garmin Nuvi 360 GPS Receiver $530 Mar-064 Mio C310X
Portable Car Navigation System $215 Sep-065 Garmin StreetPilot c330
Automotive GPS Navigation System $289 Mar-056 TomTom One GPS
Navigation System $275 Aug-067 TomTom GO 910 GPS Portable Car
Navigator $432 Apr-068 Garmin StreetPilot c340 GPS Navigator $413
Jul-059 Garmin GPS MAP 60CSx Handheld GPS Unit $362 Jan-06
10 Garmin StreetPilot c550 Automotive Traffic GPS System $479
Apr-06Source: Market Reporter PriceGrabber.com 2007* Top 10 GPS
rankings based on clickthrus to merchant, 2/19/07 to 3/5/07**Launch
date based on first appearance on PriceGrabber.com
Of the most popular GPS products, seven out of the top ten are
produced by Garmin. TomTom and Mio, both knownfor offering several
affordable GPS products for the mainstream consumer, also made it
on the top ten list. Being the
main manufacturer on this list, Garmins GPS products had an
average price of $467. Non-Garmin GPS products onthe list had an
average price of $307, priced 34% lower than Garmin GPS
products.
Prices for GPS products have come down substantially in 2007.
Older models launched in 2005, with staying powerin the top 10
list, reflect the large pricing decreases for GPS products. The
Garmin Nuvi 350 Personal TravelAssistant dropped by 38% y-o-y in
price, the Garmin StreetPilot c330 GPS fell by 45% y-o-y, and the
price of theGarmin StreetPilot c550 GPS decreased 26% y-o-y in
price.
Conclusion
GPS products have yet to hit the mainstream market. Pricing on
GPS units are falling gradually, but the market as a
whole remains a niche market with the average price in February
2007 still at $433. Much emphasis has been placedon offering an
all-in-one product that includes a digital entertainment system
such as music playback, image viewingand storage, and GPS-enabled
handsets. As manufacturers roll out newer models into the market,
just as muchattention should be focused on targeting the mass
market through lower price points.
Manufacturers such as TomTom, viaMichelin, and Mio are offering
GPS models with lower prices to attract a widerconsumer range. We
predict that substantial price drops in 2007 for GPS products are
expected with the introductionof newer low-priced models and
discounted prices on older models to draw an active marketplace for
GPS products.We will track these pricing trends over the coming 12
months.
Disclaimer
The information, data trends and analysis in this report were
prepared by PriceGrabber.com.
This report may not be reproduced, distributed or published by
any person for any purpose withoutPriceGrabber.coms prior written
consent. Please cite source when quoting.
Source: PriceGrabber.comSupporting data and information is
available upon request.
