2007 Air Workbook

Automotive InternetRoundtable

In collaboration with these industry leaders:

October 17 – 19, 2007

Red Rock Casino, Resort & Spa

Las Vegas, Nevada

Automotive Internet RoundtableOctober 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada

AgeNdA

Wednesday, October 17, 2007

11:00 a.m. Registration Opens Red ROck cOnfeRence centeR

Retailer Sessions Marketing Sessions

1:00 p.m. Internet department foundation Necessary personnel including job descriptions, hiring and training

Marketing Roundtable discussionsKey marketing issues discussed in an intimate setting and moderated by automotive Internet industry thought leaders

1:30 p.m. Internet Systems and ProcessesSeO/SeM, integrating the dMS and CRM, e-mailing and communication

2:00 p.m. Leads: Generation, Management and converting to SalesSources, metrics, quality and processing leads

2:30 p.m. Back-end Process and fixed OperationsUsing the Internet throughout the dealership

3:00 p.m. Break

3:30 p.m. communicating with Internet customersCovering the unique demands of communicating on the Internet

Marketing Roundtable discussions (cont’d)

4:00 p.m. Successful dealer PanelBest practices, surefire success, repeated mistakes and missed opportunities. Learn from those who have developed and operate the best Internet operations

OeM Internet Marketing Leaders forum: demands for the Future

5:30 p.m. Reception

7:00 p.m. Dinner

General Session

8:15 p.m. evening keynote: the future of the Internet—Curt Viebranz, Executive Vice President, AOL, and President, Platform A


thursday, October 18, 2007

7:00 a.m. Breakfast in the PAVILIOn BALLROOM

General Sessions

8:15 a.m. J.d. Power and Associates Presents: 2007 Internet Automotive Shopper Research Results

cobalt, Yahoo! and R.L. Polk Present: 2007 Industry and Dealer eBusiness Performance Study

9:30 a.m. Break

Retailer Session Marketing Session

10:00 a.m. new tools and emerging technologiesThe latest and greatest of new Internet technologies that anyone doing business on the Web should be aware of

Internet Metrics: What can We Really Measure?Learn about the inconsistencies of Internet metrics. Review of who is measuring what, and why the numbers are different

10:30 a.m. the future of Internet Automotive AdvertisingThe next steps to improve vehicle-shopping efficiency for consumers—Chip Perry, AutoTrader.com

Integrated cross-Platform case HistoryChrysler Sebring case history from Rex Briggs

General Sessions

11:15 a.m. Morning keynoteLearn from one of the pioneers of automotive sales, who also represents the largest dealer group—Gary Marcotte, AutoNation

12:00 p.m. Lunch

1:30 p.m. PM keynote: Social and consumer-Generated MediaLearn what they are and how you can benefit by using them

Retailer Sessions Marketing Sessions

2:30 p.m. engaging the Online ShopperBuilding trust between the prospect and the dealer

Ad Supported VideoOptimal Solutions for Sponsored Video

3:15 p.m. Break

3:45 p.m. Providing Pricing OnlineHow to accurately provide appropriate prices online to consumers

Rich Media creativeWhat’s effective in Rich Video examples and Critiques

General Sessions

4:30 p.m. Journalist ReviewKey automotive and Internet journalists will review the important topics discussed throughout the Roundtable

5:30-8:00 p.m. networking Reception in cHeRRY nIGHt cLUB 8:00 p.m. dinner on your own

Automotive Internet RoundtableAutomotive Internet Roundtable

friday, October 19, 2007

7:00 a.m. Breakfast in the PAVILIOn BALLROOM

General Sessions

8:00 a.m. third-Party executive PanelKey executives and industry pioneers will share their view of the future

9:00 a.m. enhancing Interactive focusIncreasing consumer usage of dealer Web sites and enriching the customer experience—Jim Farley, Group Vice President of Marketing and Communications, Ford Motor Company

9:45 a.m. Break

10:00 a.m. tier II Marketing and Media SpendOpportunities offered by the Internet for Tier II and local marketing

11:00 a.m. Conclusion and Departures

October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada


Dear Colleagues,

When I started J.D. Power and Associates nearly 40 years ago, I was driven by the desire to provide information about what customers really thought, which could be used to improve the automotive industry. I was unwilling to “torture the data until it confessed,” or tailor research to fit preconceived ideas and protect the status quo. That idea took a while to get traction, because it was very easy to control information in those simpler days. There were only three networks, entrenched incumbents, and a finite number of print outlets where a message (or criticism) could appear. But, as we’ve all seen in the ensuing years, the Voice of the Customer was heard, and access to information—rather than control of it—became the driver of the industry.

Today, I am fascinated by the tremendous ongoing transformation of how the industry designs, markets and delivers vehicles to an increasingly informed, demanding customer set. The Internet is a game changer for all of us—and together, we are reshaping how our industry operates so we can ride that torrent of customer-focused information rather than being swept aside by it.

During the next few days here at the J.D. Power and Associates Automotive Internet Roundtable, you’ll acquire the knowledge and tools that will help you turn information into action. Thought leaders from the automotive and media industries will join with fellow front-line practitioners to create a broader understanding of how the Internet can be used to continue to improve the industry and bottom lines.

I’m confident that you will find great value in this meeting, and that you will learn, network and come away with new ideas and tools you can use to grow your businesses. Thank you for attending!

J.D. Power IIIFounderJ.D. Power and Associates


Greetings and Welcome to the Automotive Internet Roundtable,

Thank you for joining us at this meeting of many of the best and brightest minds in the automotive and media industries. During your stay here, you’ll be part of an unparalleled gathering of leading industry executives and thought leaders who are working to profitably shape the use of the Internet in the automotive business.

J.D. Power and Associates has many years of experience putting together Roundtables for the industry, working to help make the Voice of the Customer a powerful tool for dealers and OEMS to build their businesses. This meeting is different than any we’ve done before—and you are the reason. We’ve tried to walk the talk of the Voice of the Customer in putting together this year’s event, listening to your comments and suggestions before developing the agenda. We think that you’ll find it to be an outstanding event.

We will hear the latest in Internet and industry information from keynote speakers. There will be a broad range of opportunities to learn from panels of peers and experts in many breakout sessions, as well as many chances to network with other industry leaders. You’ll leave with a rich selection of new ideas and resources that you can use to build and improve your Internet business.

We welcome the collaboration of Yahoo!, AOL, Kelley Blue Book, Jumpstart, Autobytel, Cobalt, Vibrant Media, Auto Mart, Cars.com and AutoTrader. These fine companies have all contributed to the success of this Roundtable. Special thanks to all of our speakers and moderators for sharing their insight with all of us.

Please check out and contribute to the online conference blog at www.OnlineAutomotiveReview.com. We’ll be checking in and reporting on it throughout the Roundtable. Your opinions and observations are the ones that shape this and future events, making them just as relevant, timely and informative as we think you’ll find the next few days to be.

Thank you again for joining us here in Las Vegas—and now on with the show!

Gene CameronVice President, Media/Marketing SolutionsJ.D. Power and Associates

Charlie VogelheimVice President, Automotive DevelopmentJ.D. Power and Associates


Panel: Marketing Roundtable Discussions

Date/Time: Wednesday,10/18/07—1:00p.m.-4:00p.m.

Synopsis: Throughintimateroundtablediscussions,membersoftheindustrywillshareideasandconcernsonthefollowingtopics:

nRichMediaShowcase:BestPractices,Examples

nSearchingforBetterResults

nReachingaBetterAudienceThroughBT

nOn-sitevs.Network:RunningCampaignsonAuto-EndemicSitesorAdNetworks

nDigitalSuccessMetrics:UnderstandingBacked Reporting

nShiftsintheMedia:BestPracticesinTierIIAutomotive

nBestPracticesofOnlineAdvertising

nConsumer-GeneratedContent:VerticalWordsandMore

nMediaIntegration


TRAINING SESSIONS:

Date: Wednesday,10/17/07

Synopsis: ToptrainersinthenationwillsharetheiruniquevisionandpresentationstyleofestablishingthefundamentalInternetpracticesalldealerscanandshouldincorporate.

Moderator: Mark Dubis,Director,TheDubisGroup

Presentation:Internet Department Foundation

Time: 1:00p.m.

Presenter: Ralph Paglia,Director,DigitalMarketing,ADPDealerServices

Presentation:Internet Systems and Processes

Time: 1:30p.m.

Presenter: David Kain,President,KainAutomotive.com

Presentation:Leads: Generation, Management and Converting to Sales

Time: 2:00p.m.

Presenter: Sean Bradley,FounderandCEO,DealerSynergyInc.

Presentation:Back-End Process and Fixed Operations

Time: 2:30p.m.

Presenter: Ted Ings,FounderandPresident,AutoUniversity,Inc.

Presentation: Communicating with Internet Customers

Date/Time: 3:30p.m.

Presenter: Cory L. Mosley, CSP,Founder,MosleyAutoGroup


Mark DubisDirectorThe Dubis Group

MarkDubisisDirectorforTheDubisGroup,anautomotivemarketingservicescompanyprovidingpublicrelationsandcreativeservicesforsomeofthetopautomotivevendorsinthemarket.

Mr.Dubishasmorethan26yearsintheautomotiveretail,finance,transportationandpublishingbusiness.PriortotheDubisGroup,heheldpositionsaseditorofDigital Dealer magazine,andwasinterimexecutivedirectoroftheAssociationofAutomotiveInternetSalesProfessionals.

Mr.Dubis’experienceinautomotivelendingincludesstintsasvicepresidentofMarketingforKeyBankUSAandvicepresident,productmanagerforNationalCityBank.Bothorganizationsweredominantintheirmarketsforindirectautolendingandservednetworksof3,000to5,000autodealers.Hewasalsoanon-primelendingsalestrainerforWorldOmniandtraineddealershipsaroundthecountry.

AsapastpresidentofhisRotaryClubinFlorida,Mr.DubiswasinstrumentalinraisingthousandsofdollarsforacriticalcarefacilityinPompanoBeach,whichhelpschildrenwithphysicaldisabilities.HealsoremainsactivewithJuniorAchievementprogramsinOhioandteachesreal-worldpracticalbusinessapplicationstohighschoolstudents.

Mr.Dubisreceivedabachelor’sdegreefromKutztownUniversityinPennsylvania.

Training Sessions Moderator


Ralph PagliaDirector, Digital MarketingADP Dealer Services

Ralph Paglia is Director Digital Marketing for OEM and national accounts at ADP Dealer Services. He is focused on developing ADP’s Digital Marketing growth opportunities with car companies and enterprise-level dealer organizations. He works directly with eBusiness and CRM thought leaders and practitioners within North America’s leading car companies and with large-enterprise-scale retail dealer groups. He also keeps his feet on the ground with what works within single-point dealerships through his ongoing consulting relationships with a select group of independent dealers, who use his guidance to achieve unfair competitive advantages.

Mr. Paglia joined the ADP Dealer Services Division in March 2007. Previously, he served as OEM partnership executive for the Reynolds and Reynolds Company of Dayton, OH. He held a variety of positions including consulting practice leader for CRM and Web Brand Management, as well as OEM solutions development leader for CRM and Internet Lead Management. He left Reynolds to accept a full time position at Courtesy Chevrolet in Phoenix, AZ, as their CRM/eBusiness Director in August 2005. While there, he implemented marketing channels and sales processes that both GM and leading dealers have come to recognize as best practices in automotive digital marketing. While Mr. Paglia was at the helm of the eBusiness Department, Courtesy’s total retail sales exceeded 11,000 vehicles in 2006. More than 4,000 of the 11,000+ total sales originated from Courtesy’s BDC and Internet sales teams. Mr. Paglia’s responsibilities at Courtesy Chevrolet included leadership of more than 50 people who handled inbound and outbound communications with previous, current and prospective customers. Using the Phoenix market as his laboratory, Ralph developed digital marketing practices that were successful, and had never been previously deployed by a single-point dealer.

Mr. Paglia has become well known throughout his career as a passionate and insightful leader in the development and implementation of highly effective customer management practices that are supported by interactive marketing. He has led the development and design of nationally implemented CRM and eBusiness programs for Ford, Honda, Mercedes-Benz, Toyota and other car companies. Some of his more recent accomplishments include designing Ford’s BDC program and training the team that successfully delivered the installation of more than 500 Business Development Centers. He led the consulting team that designed and installed the Mercedes-Benz StarLeads CRM system and the Mercedes-Benz BDC dealership implementation programs for MBUSA. Additionally, he has worked on multiple eBusiness development projects for American Honda and has facilitated numerous seminars and workshops for Honda and Acura dealerships throughout North America. Mr. Paglia also helped design dealership implementation and certification programs for the Toyota eCertified Dealer program, as well as facilitating a large number of Toyota eCertified Dealer Seminars and extensive in-dealership consulting assignments associated with the program.

Mr. Paglia was recently selected by the General Motors CRM team to develop and present Internet Sales Process best practices to GM’s Standards For Excellence (SFE) facilitators assigned to Chevrolet, Cadillac, Buick, Pontiac, GMC, HUMMER and Saab dealerships throughout the United States. He delivered his presentation and materials to more than 400 General Motors SFE Facilitators during their training conferences in Denver, CO in February and in Detroit, MI, in March 2007.

Mr. Paglia has a strong educational and retail background that includes earning an MBA and serving in retail management positions as a new-car sales manager, used-car manager, F&I director, general sales manager and general manager.

Internet Department Foundation


Internet System and Processes

David KainPresidentKainAutomotive.com

DavidKainispresidentofKainAutomotive.com,atraining/consultingcompanythatspecializesinautomotiveInternetsalesandBusinessDevelopmentCenters.Thecompanyisfocusedonimprovingdealershipsalesandprofitsandutilizingtimelyandactionableinformationbasedonfirsthandexperience.Mr.KainworkswithdealershipseachweekandisproudtohaveapositiveimpactontheirInternetgrowthanddevelopment.Eachdealershipoperationisunique,andrespectingthatpremiseandbuildingtherightInternetoperationtotakeadvantageofuniqueoperatingnuancesisakeytothesuccessofthedealersthatKainAutomotive.comhastrained.

Mr.Kainisuniquelyqualifiedforthisrole,givenhis20-plusyearsofautomotiveretailexperience,includinghispositionasdealerprincipalandpresidentofKainAutoGroup.HisInternetexperienceincludesdevelopinghisowndealershipInternetdepartmentandbeingaco-founderandCOOofFordDirect.com,thedealer/factory-ownedjointventurethatistheInternetleadprovidertoFordandLincolnMercurydealers.Additionally,Mr.KainremainsapartnerinhisfamilydealershipsinKentucky,JackKainFordandKainFamilyFord.

Inadditiontoin-dealershiptraining,Mr.Kainhaspresentedatvariousworkshopsinthepastseveralyearsincluding:NADAConvention2005;WorkshopSpeaker,KADAWorkshops2004and2005;OADAWorkshop2005;GRNCDAWorkshops2005;DADAWorkshop2005;FADAAnnualDealerCongress2005;GADAAnnualConvention2004;NJCARWorkshop2004;OCADAWorkshop2004;andNADA20grouppresentations.

Mr.KainhasbeenaguestcolumnistforWard’s Dealer Business,AutoSuccessandDealix’snewsletter.HealsowasapresenterattheJ.D.PowerandAssociatesInternetRoundtablein2005andtheAutoSuccessSummitin2005.Additionally,Mr.Kainwasrecognizedin2004and2005byDealixCorporationasoneoftheBestoftheBestInternetSalesTrainers.


Leads: Generation, Management and Converting to Sales

Sean V. BradleyFounder and CEODealer Synergy Inc.

SeanV.BradleyistheFounderandCEOoftwocompanies:AutoCreditApproved.comInc.,aspecialfinancelead-generatingcompany,andDealerSynergyInc.,aninternationaltrainingandconsultingagencyfocusedonInternetsalesandbusinessdevelopment.

Mr.Bradleyhasmorethaneightyearsofautomotiveexperience,andlearnedthebusinessfromthegroundup.Beginningasasalesconsultant,hehassinceheldpositionsatdealershipsassalesmanager,Internetsalesmanager,specialfinancemanagerandbusinessdevelopmentdirector.Athisfirstdealership,heaveragedsalesofmorethan30unitspermonth—takingthesalefromstarttofinish.HewasrecruitedtoPineBeltAutomotive,adealergroup,wherehemovedtheirNissan/Kia/Cadillacstorefrom20unitspermonthonlinetomorethan100.HerepeatedthoseresultstwoyearslaterwhenhetookovertheInternetdepartmentofCherryHillNissanandgrewtheirvolumefrom27tomorethan100unitspermonth.

Mr.Bradleyhastrainednationalcompaniesthatcatertoalmost10,000dealershipsacrossthecountry,includingInteractiveFinancial(VA),AVV(OH),WBTelevisionNetwork(PA)andDebt-Set(CO).DealerSynergyisthepreferredtrainingcompanyforCarsdirect.comandVisibleCustomerandtheexclusivetrainingcompanyforDealerskins(TN).DealerSynergyhascreatedVideoonDemandHiring,Training,Tracking,TestingandCertificationTechnologyfortheautomotiveindustry,aswellasimplementedturnkeysystemsandInternetsalessolutionsfordealershipsnationwide.

Somerecentclienthighlightsinclude:nNelsonMazda(OK),asingle-pointdealership,wentfrom7to55unitsonlinenLaFlamChrysler(NJ),asingle-pointdealership,wentfrom5to30unitspermonth,averagingmorethan$3,000percopyfrontandback—allwithin90daysnCrownFord(TN)wentfrom10unitspermonthto65unitsonlinesales

Mr.BradleywritesformajornationalpublicationsincludingDigital DealermagazineandAuto Dealer Monthly,aswellascontributingtocorporatenewslettersproducedbyDealix,CarsDirect,andDealerskins.Additionally,hewasontheoriginaladvisoryboardoftheAssociationofAutomotiveInternetSalesProfessionals(AAISP)andwasapresenteratthefirstannualconferenceinNashvillein2006.In2007hewasaskedtobeoneoftheGeneralSessionspeakersattheirannualconference.HewasTraderPublishing’sSpecialGuestSpeakeratNADAOrlandoin2006.Inboth2005and2006,hewasvotedoneoftheBestInternetSalesTrainersintheU.S.byDealix.

Mr.Bradley’saccomplishmentsrangefromthenationaltotheinternational.InMoscow,Russia,heconsultsandtrainsdealersonAmericanautomotivesalestactics.HeisalsoworkingwiththeRussiangovernmentonaninternationaltradeproject,exportingpre-ownedvehiclesfromtheUnitedStatestothatcountry.

Mr.BradleymajoredinRussianatRiderUniversityinNewJersey.Duringcollege,hisextra-curricularactivitiesincludedmembershipintheZetaBetaTaufraternityaswellasparticipationintheArmyROTCprogram.


Ted IngsFounder and PresidentAuto University, Inc.

TedIngsistheFounderandPresidentofAutoUniversity,Inc.HeisfeaturedatworkshopsthroughoutNorthandSouthAmericaandhasrecentlybeenaskedtopresentworkshopsinbothEuropeandAfrica.Mr.Ingsworksdiligentlywithhistrainersandconsultantstoassurethatalltrainingmanualsandprocessesarecurrentandgermanetotoday’sretailmarket.Becauseofhisvastretailexperience,heisabletoevaluatetheneedsofadealershipandmakethenecessaryrecommendationsforincreasedCSI,SSI,andROI.Hisunderstandingofthisindustryisaresultofhavingworkedhiswaythroughtheranksintheautomotiveindustry.Mr.Ingshasheldeveryretailpositionfromsalesconsultantthroughgeneralmanager,servingattwoofthelargestForddealershipsintheUnitedStates.

In1988,Mr.Ingspersonallyorchestratedandmanagedhisdealership’sgrowthtotheNo.1volumeFordDivision24-monthleasedealeronanationalbasis.HisretailsuccessbrokenewgroundinthedevelopmentofFord’sRedCarpetLease.

In1991,Mr.Ingsenteredtheretaileducationarena.Hedevelopedandprovidedin-housetrainingto850retailimport,domesticandluxurydealershipsthroughoutNorthAmericaandHawaii.AutoUniversityhassincediversifiedtoprovidecustomcontentservices.ItisnowoneofthemostrespectedtrainingcompaniesintheUnitedStates.

SomeofMr.Ings’otheraccomplishmentsare:

nDevelopedLexus“AdvocatesforLife”process(1996-2000)forTheLexusCenterforProfessional Development.

nPlayedakeyroleinthecreationofTheUniversityofToyotaandToyotaQualityFinancial Management(1998).

nBrokenewgroundinthelaunchoftheMitsubishiAcademy(2001-2004)andMazdaState University(since2003).

nDevelopedsuccessfulretailperformanceimprovementprojectsforMazdaCorporateandNorth AmericanOperations(since2003).

Mr.IngsattributeshissuccesstotheoutstandingtraininghereceivedfromgreatssuchasTomHopkins,ZigZiglar,AnthonyRobbins,MarshallSylver,JimRohn,KenBlanchard,andBrianTracy.Inturn,AutoUniversity’ssuccesshasbeenacceleratedbytheconsistentlyhighqualityoftheconsultant/trainersrecruitedandtrainedbyTedIngs.

Back-End Process and Fixed Operations


Communicating with Internet Customers

Cory L. Mosley, CSPFounderMosley Automotive Group

CoryL.MosleyistheFounderofMosleyAutomotiveGroup,whoseclientsincludeVWNorthAmericaandVanTuylAutoGroup.

Mr.MosleyisregardedasanexpertinthefieldofautomotiveInternetsales.HisbackgroundincludesretailmanagementpositionswithTop100dealergroupssuchasPrestigeManagementandDCH.He’sbeenattheforefrontofautomotivee-commerceandbusinessdevelopmentapplicationsfor10years,includingCRM,databasemarketing,phonetracking,third-partyfollow-up,ande-mailmarketing.

Mr.Mosley’sexpertarticleshaveappearedinvirtuallyeveryrespectedpublicationintheautomotiveindustry.


Panel: Successful Dealer Panel

Date/Time: Wednesday,10/17/07—4:00p.m.

Synopsis: Representativesfromtopdealersinthecountrysharesuccessfulstrategiesandprocesses,mistakestolearnfrom,andpracticesuniquetotheirdealerships.

Moderator: Ralph Ebersole,DirectorofTraining,Cars.com

Panelists: Cassie Broemmer, DirectorofCustomerRetentionandMarketing,VanTuyl/AutomotiveInvestmentGroup,Inc.Stephen Stauning,eCommerceDirector,AsburyAutomotiveGroupDavid Metter,ChiefMarketingOfficer,MileOne/AtlanticAutomotiveAdam Simms,Partner,ToyotaSunnyvale


Ralph EbersoleDirector of TrainingCars.com

RalphD.Ebersolebringsmorethan30yearsofautomotiveindustryexperienceandtrainingexpertisetohisroleasDirectorofTrainingatCars.com,whereheisresponsibleforleadingtheorganization’snationaldealertrainingprogram.Inadditiontodevelopingandfacilitatinghundredsofdealertrainingseachyear,Mr.Ebersoleisalsoresponsibleforemployeeandaffiliatenetworksalestrainingandproducteducation.

InhiscurrentroleatCars.com,Mr.Ebersolehastrainedmore10,000dealershipprofessionalsfromgeneralmanagerstoInternetsalespersonnelinavarietyofdealershipsettings,bothfranchisedandindependent,andfromthelargestdealergroupstosingle-ownerlots.

Mr.Ebersolewasafeaturedspeakeratthe2005NationalAutomobileDealerAssociationconventioninNewOrleans,presentingthehighlyacclaimedworkshop,“TransformingInternetAdvertisingDollarstoVehicleSales.”HehasalsobeenafeaturedspeakerattheNationalIndependentAutomobileDealersAssociation,aswellasnumerousstateassociationfunctions.

Mr.Ebersolebeganhiscareerintheautomotivesectorontheshowroomfloorin1977andhassincemanagedeverydepartmentinadealership,inbothfixedandvariableoperations,includingserviceasageneralmanageroftwodealergroups.Hebeganhistrainingcareerin1985,whenhewasappointeddirectorofpersonneldevelopmentforamajorautomotivegroupinNewEnglandandbuiltthetrainingdepartmentfromthegroundup.Hewasalsothedirectorofpersonneldevelopmentforanddirectedallfacetsofretailoperationsataneight-dealershipgroupinthewesternUnitedStates.

Mr.Ebersolemovedtotheautomotiveconsultingindustryasanaccountmanager/seniorconsultantand,subsequently,asdirectorofsalesforTheNickelsenGroup/ReynoldsandReynoldsConsulting.Hewasresponsiblefordeveloping,marketinganddeliveringconsultingandtrainingproductstomajorclientsincludingSoutheastToyotaDistributors,ToyotaMotorSales,ChevroletMotorDivisionandmanymega-dealergroups.Intotal,Mr.Ebersolehastrainedmorethan20,000automotivesalespeopleoverthecourseofhiscareer.

Recognizedasanexpertinretailautomotiveprocesses,Mr.Ebersoleisfrequentlyquotedinleadingindustrypublications,includingUsed Car News,Dealer Marketing MagazineandNADA’sAutoExec.Hehasbeenafeaturedspeakerat20GroupmeetingsandontheAutomotiveSatelliteTelevisionNetwork.Mr.EbersoleattendedLansingCommunityCollegeandMichiganStateUniversity,EastLansing.

Successful Dealer Panel


Cassie BroemmerDirector of Customer Retention and MarketingVan Tuyl/Automotive Investment Group, Inc.

CassieBroemmeristhedirectorofcustomerretentionandmarketingforVanTuyl/AutomotiveInvestmentGroup,Inc.inPhoenix,Ariz.HerresponsibilitiesincludeimplementingCRMstrategieswithinthegroup’sindividuallocationsandprovidingenterprisereportingforitsholdingcompanies.Ms.Broemmer’sdutiesalsoincludedeveloping,launchingandsupportingnewdealershipWebsites,evaluatingthird-partyInternetleadproviders,andtrackingleadresponsetimes.WhileatVanTuyl,shehasintegratedvariousapplicationswithineachdealership’sCRMandDMSsystems.Additionally,shemanagesdirectmailprovidersforsalesandservice,maintainscallmeasurementandmonitoringservices,andsearchengineoptimizationandmarketingforthegroup.

With10yearsintheautomotiveindustry,Ms.BroemmerpreviouslyservedasadistrictsalesmanagerwithAutoTrader.comandheldpositionsasaregionalsalesmanager,nationalsalestrainer,nationalaccountsdirectoranddirectorofCRMsalesatWho’sCalling,Inc.

VanTuyl/AutomotiveInvestmentGroup,Inc.isthelargestprivatelyhelddealershipgroupinthecountrywith65dealershipsinArizona,California,Texas,NewMexico,Missouri,Illinois,Indiana,Georgia,Nebraska,andFlorida.



Stephen StauningeCommerce DirectorAsbury Automotive Group

StephenM.StauninghasservedasAsburyAutomotiveGroup’sdirectorofe-commercesinceMarch2007.InthisroleheisresponsibleforhelpingAsburyanditsdealersmaximizetheeffectiveuseoftheWebandrelatedtechnologytodriverevenue,increasecustomersatisfactionandgainoperationalefficiencies.

Mr.Stauninghasmorethan20yearsexperienceinseniorroleswithgrowingcompaniesbothinandoutoftheautomotiveindustry.Mostrecently,heservedasdirectorofWebSolutionsfortheReynoldsandReynoldsCompany,andpriortothathewasgeneralmanagerforDealerWebServicesatDealerSpecialties.



David Metter Chief Marketing OfficerMileOne/Atlantic Automotive

DavidMetterisChiefMarketingOfficerforMileOne/AtlanticAutomotive.Hisday-to-dayresponsibilitiesincludethedirectionandleadershipofMileOne’scorporate,directande-commercemarketingandadvertising,CRM,andI.T.,alongwithsalestrainingandrecruitinginitiatives.HemanagescorporatepartnershipswithcompaniessuchastheBaltimoreRavensandtheAmericanCancerSociety.HealsoprovidesassistanceinacquisitionstrategieswithAtlanticAutomotiveandAtlanticCapital.

FrombeginningasasalespersonforadealershipinDayton,Ohio,tohispresentposition,hehasnotmissedastep.Astheyoungestpersononthesalesforcewithnocustomerbase,heknewthattherewassomuchmoretosellingcarsthanjustgreetingthecustomerswhowalkedinthedoor.Hebuiltaprospectingandfollow-upsystemandsoonrankedasoneofthetopChryslersalesmeninthecountry,andcontinuedtomoveupthroughtheranksassalesmanagerandeventuallygeneralmanager.Mr.Metterlearnedeveryroleinthestore,includingtheacquisitionandconstructionofanewdealershippoint.Hethentransitionedtothevendorsideoftheindustry,acceptingaleadershippositionwithAutobase.Afterfouryearsastheleaderoftheirsalesforce,heacceptedhiscurrentpositionwithMileOne.



Adam SimmsOperating PartnerToyota Sunnyvale

AdamSimmsisanOperatingPartneratToyotaSunnyvale,whichisoneofthetop100VolumeToyotaDealershipsintheUnitedStates,aPresident’sAwardwinner,andamongthetop25onlinevolumedealersnationwide.

PrevioustojoiningToyotaSunnyvale,AdamwasvicepresidentofUsedVehiclesatAutonation,Inc.,wherehesupervisedallaspectsoftheused-caroperationsthroughafieldforce.Earlier,hewasfounderandCEOofiMotorsinSanFranciscofrom1996to2002.



Panel: OEM Internet Marketing Leaders Forum: Demands for the Future


Synopsis: AcandidconversationwithOEMInternetmarketingexecutives.We’vegatheredseveraloftheleadingautomotiveInternetmarketersforaninformaldiscussionofwhatisrightandwhatneedstoimproveontheInternettoincreaseitsvalueasamarketingtool.NoPowerPointorvideos,justafrankdiscussionaboutwhatneedstobedonetomakethingsworkbetterforOEMs,theindustry,andconsumers.

Moderator: Gene Cameron,VicePresident,Media/MarketingSolutionsJ.D.PowerandAssociates

Panelists: Linda Gangeri, Manager,NationalAdvertising,Volvo Tom Peyton, SeniorManager,NationalAdvertising,AmericanHondaMotorCompanyChristine Mackenzie, ExecutiveDirector—MultiBrandMarketingandAgencyRelations,TheChryslerGroup


Gene Cameron Vice President, Media/Marketing SolutionsJ.D. Power and Associates

Gene Cameron is Vice President, Media/Marketing Solutions at J.D. Power and Associates. He is responsible for leveraging Voice of the Customer data to help automotive manufacturers and their advertising agencies better target marketing resources in magazines, newspapers, radio, television, Internet and cable TV. Additionally, he is responsible for creating vision and growth strategies for integrated media programs across traditional and Internet platforms for the firm’s car and truck studies as well as additional media-focused studies.

Prior to joining J.D. Power and Associates, Mr. Cameron was president and chief executive officer at BBDO/West Advertising. He has also held senior positions with other prominent advertising firms, including Ogilvy & Mather, Chiat Day, Inc., Fotouhi Alonso and Mendelsohn/Zien. His experience ranged from computers to athletics to broadcasting and clients such as Apple Computer, Nike and Fox. He led the team that introduced the Fox Network, highlighted by the conversion of the Hollywood sign to “Fox.”

Mr. Cameron gained experience within the automotive industry developing advertising for Mitsubishi Motors, Porsche, Nissan and Chrysler. The campaign for Porsche won the Gold Effie for advertising effectiveness in 1988. In corporate marketing, he held the position of vice president at BizRate.com, Baja Fresh and the Los Angeles Rams.

Mr. Cameron received a bachelor’s degree from Princeton University and an MBA from The Wharton School.

OEM Internet Marketing Leaders Forum: Demands for the Future


Linda GangeriManager, National AdvertisingVolvo

LindaGangeriisManagerofNationalAdvertisingforVolvoCarsofNorthAmericaLLC(VCNA),apositionshehasheldsinceJuneof2004.ReportingtoVCNA’sVicePresident,Communications,Ms,Gangeriisresponsiblefornationaladvertising,e-businessanddiversitymarketing.Priortohercurrentassignment,shewasthemanagerofVolvo’se-BusinessDepartment,responsibleforallinteractivemarketinginitiatives.

Ms.GangerihasbeenwithVolvofor30years.Throughouthertenure,shehasheldnumerouspositionswithintheorganization.Hercareerincludesawidevarietyofregional,serviceandmarketingpositions.



Tom PeytonSenior Manager, National Advertising American Honda Motor Company

ThomasJ.PeytonistheSeniorManager,NationalAdvertisingforAmericanHondaMotorCompany.Inthiscapacity,hedirectstheHondaBrandadvertisingandmarketing,whichincludesthecreativestrategy,media,internetandeventmarketing.HestartedwithHondain2001astheSeniorManagerofMarketSupport,directingincentives,salespromotion,salestrainingandspecialmarketingprogramsfortheAcuraandHondaBrands.

Previously,Mr.Peytonspent14yearswithDaimlerChryslerandtheChryslerGroup,whereheheldseveralseniorsalesandmarketingpositions,includingChryslerMarketingPlansmanager,JeepAdvertisingmanager,CorporateIncentivesmanagerandSeniormanager—eCommerce.HestartedhiscareerwithAmericanMotorsinavarietyofZoneSalesManagementpositions,includingCaliforniaMarketingManagerandlater,NationalMerchandisingManager.

Mr.PeytonearnedanMBAandB.S.inBusinessAdministration/MarketingfromtheUniversityofSouthernCalifornia.



Christine MackenzieExecutive Director—Multi Brand Marketing and Agency RelationsThe Chrysler Group

ChristineMacKenzieisExecutiveDirector,MultiBrandMarketingandAgencyRelationsforTheChryslerGroup.

Ms.MacKenziehasworkedforTheChryslerGroupforthepast25years.HerfirstpositionwasinFinance,andaftersevenyearsinvariousfinancechairs,shejoinedmarketingasDodgecarandtruckmarketingplansmanager,thenmovedtoJeepadvertising,andfromtheretocorporateadvertising.In1996,shewasassignedtodevelopthecompany’sWebsitesanditseCommercestrategies.

Subsequently,Ms.MacKenziejoinedthesalesteamresponsiblefordealerfranchisingnetworks.In2004,shereturnedtomarketinginthecapacityofcorporateresearchpriortohercurrentassignment.

Ms.MacKenzieisamemberoftheDaimlerChryslerDiversityCouncilandExecutiveSponsoroftheDaimlerChryslerWomen’sForum.ShehasbeenaboardmemberoftheAdcraftClubofDetroitsince1996andwaspresidentfrom2004to2005.In1996,Ms.MacKenziewasrecognizedas“WomanoftheYear”bytheDetroitAdvertisingClub.In1995,shereceivedtheAmericanAdvertisingFederationAwardforAidtoEducation.

Ms.MacKenzieearnedanMBAdegreeattheUniversityofWaikato,NewZealand.SheisalsoaCertifiedPublicAccountantandhasbelongedtotheMichiganAssociationofCertifiedPublicAccountantssince1983.



Curt ViebranzExecutive Vice President and President, Platform AAmerica Online

AsAOLEVPandPresidentofPlatformA,CurtViebranzoverseesAOL’sindustry-leadingadvertisingnetwork,whichreachesmorethan90%ofonlineconsumersandoffersadvertisersaccesstotheindustry’smostsophisticatedtoolsandtargetingtechnologies.

Previously,Mr.ViebranzwaschiefexecutiveofficerofTACODA,Inc.,thebehavioraltargetingcompanythatAOLacquiredinAugust2007.HejoinedTACODAaspresidentandchiefoperatingofficerinApril2004afterservingforthreeyearsasaBoardmember.

Aseasonedmediaexecutivewithsubstantialprint,TVandonlineexperienceinboththeUnitedStatesandabroad,Mr.Viebranzspent17yearsatTimeWarneranditspredecessorcompany,TimeInc.Duringthattime,heheldnumerousseniormanagementpositionswithoperatingresponsibilityformajorbusinessunitswithinTimeWarner.HewaspresidentofHBOInternational,theinternationalarmofTimeWarner’sHomeBoxOfficeunit.Earlier,hewasthefirstpresidentofTimeInc.Multimedia,thenewmediadivisionofTimeInc.,TimeWarner’sbookandmagazinepublishingsubsidiary.HealsoservedaspresidentofTimeInc.EuropeandpresidentofHBOVideo,thehomevideodistributionunitofHomeBoxOffice.

Mr.ViebranzisamemberoftheCouncilonForeignRelationsandalsoservesontheBoardoftheBoysandGirls’ClubsofNewark.

Mr.Viebranzearnedabachelor’sdegreefromMiddleburyCollegeandanMBAfromHarvardUniversity.

Presentation:The Future of the Internet


Presenter: Curt Viebranz,ExecutiveVicePresident,PlatformA,AmericaOnline


Presentation: 2007 Internet Automotive Shopper Results

Date/Time: Thursday,10/18/07—8:15a.m.

Synopsis: Asshoppersnavigateachangingautomotiveenvironment,theInternetisbecomingincreasinglyimportanttotheminshapingtheiropinionsduringtheirautoshoppingprocess.ThispresentationwillhighlightthefindingsfromthelatestJ.D.PowerandAssociatesstudiesthatprovideinsightsintohowconsumersusetheInternetintheirshoppingprocessforbothnewandusedvehicles.Amongsubjectstobediscussedarethelatesttrends,howconsumer-generatedmediaisbeingusedandwhetherconsumersarechangingthewaytheyusetheInternettoshop.

Presenters: Gene Cameron,VicePresident,Media/MarketingSolutionsJ.D.PowerandAssociatesSteve Witten,ExecutiveDirector,AutomotiveResearch,J.D.PowerandAssociates


Gene Cameron Vice President, Media/Marketing SolutionsJ.D. Power and Associates

Gene Cameron is Vice President, Media/Marketing Solutions at J.D. Power and Associates. He is responsible for leveraging Voice of the Customer data to help automotive manufacturers and their advertising agencies better target marketing resources in magazines, newspapers, radio, television, Internet and cable TV. Additionally, he is responsible for creating vision and growth strategies for integrated media programs across traditional and Internet platforms for the firm’s car and truck studies as well as additional media-focused studies.

Prior to joining J.D. Power and Associates, Mr. Cameron was president and chief executive officer at BBDO/West Advertising. He has also held senior positions with other prominent advertising firms, including Ogilvy & Mather, Chiat Day, Inc., Fotouhi Alonso and Mendelsohn/Zien. His experience ranged from computers to athletics to broadcasting and clients such as Apple Computer, Nike and Fox. He led the team that introduced the Fox Network, highlighted by the conversion of the Hollywood sign to “Fox.”

Mr. Cameron gained experience within the automotive industry developing advertising for Mitsubishi Motors, Porsche, Nissan and Chrysler. The campaign for Porsche won the Gold Effie for advertising effectiveness in 1988. In corporate marketing, he held the position of vice president at BizRate.com, Baja Fresh and the Los Angeles Rams.

Mr. Cameron received a bachelor’s degree from Princeton University and an MBA from The Wharton School.

2007 Internet Automotive Shopper Results


Steve WittenExecutive Director, Automotive ResearchJ.D. Power and Associates

Steve Witten is Executive Director, Automotive Research in the Media/Marketing Group at J.D. Power and Associates. In this position, he oversees the firm’s syndicated automotive studies that provide manufacturers and their advertising agencies with advisement in improving their online and off-line marketing efforts. Some of the studies under Mr. Witten’s supervision include: Car and Truck Media, Online Media, Manufacturer Web Site Evaluation (MWES), NewAutoshopper.com, UsedAutoshopper.com, and Dealer Satisfaction with Online Buying Services (DSOBS), as well as the Avoider Study.

Mr. Witten joined J.D. Power and Associates in 1994. He has directed the majority of the syndicated automotive studies conducted by the firm, including Initial Quality (IQS), Automotive Performance and Layout (APEAL), Customer Service Index (CSI), Sales Satisfaction Index (SSI), and Escaped Shopper (ESS). Additionally, he was responsible for the design and execution of the firm’s first syndicated automotive study conducted in Mexico.

Prior to joining J.D. Power and Associates, Mr. Witten was a research manager in the automotive division of Maritz Marketing Research for six years. He worked on a variety of projects, including mystery shop programs, customer satisfaction studies, product clinics, conjoint analysis and advertising awareness studies.

Mr. Witten received a bachelor’s degree in applied psychology and a master’s degree in industrial/organizational psychology with an emphasis in testing methodology from California State University, Long Beach. Prior to attending college, Mr. Witten spent eight years working in the automotive service industry at several Parnelli Jones Firestone stores.

2007 Internet Automotive Shopper Results


Panel: 2007 Industry & Dealer eBusiness Performance Study


Synopsis: TheCobaltGroup,partneringwithYahoo!andR.L.Polk&Co.,havecompletedthe2007 Dealer eBusiness Performance Study,oneofthelargestindustrystudiesexaminingtheonlineshoppingprocess.Thegoalsofthisstudyaretobetterunderstandtheconsumeronlineshoppingprocess,dealershipleadhandlingandtheimpactonInternetsalesconversionrates.Thestudyexaminesthemagnitudeoflostopportunitiesaswellasthemostcommontechniquesutilizedbythebest-performingdealershipstoimproveonlinesales.

Panelists: David Schwartz,CategoryDirector,Yahoo!Andrew Price,VicePresident,AutomotiveRetailSolutionsGroup,R.L.Polk&CompanyKevin Root,VicePresident,ApplicationsandServices,TheCobaltGroup


David SchwartzCategory DirectorYahoo!

DavidSchwartzisLocalCategoryDirectoratYahoo!,taskedwithdrivingadoptionofYahoo’sonlinemarketingsolutionsamonglocalsmallbusinessesandlargenationaladvertisersseekingtoadvertiselocally.

Previously,Mr.SchwartzleddevelopmentofYahoo!SearchMarketing’sAutomotiveCategoryontheWestCoast.PriortojoiningYahoo!,hewasanengagementmanagerintheAutomotiveConsultingPracticeatJ.D.PowerandAssociates,whereheworkedtoimprovetheretailandoverallbrandexperienceatanumberofmajorOEMs,includingToyotaandAcura.HejoinedJ.D.PowerandAssociatesaftercompletinghisMBAatTheAndersonSchoolofBusinessatUCLA.

Earlier,Mr.Schwartzdidconsultingworkforanumberofleadinge-businessesintheretail,publishing,automotive,andfinancialservicesindustriesasanaccountmanageratCRMsoftwareproviderPersonify.

Mr.Schwartzearnedabachelor’sdegreeinEconomicsandamaster’sdegreeinEngineeringEconomicSystemsfromStanfordUniversity.

2007 Industry & Dealer eBusiness Performance Study



Andrew PriceVice President, Automotive Retail Solutions GroupR. L. Polk & Company

AndrewPriceisVicePresidentofPolk’sAutomotiveRetailSolutionsGroup.Withresponsibilityfortheteam’soverallbusinessobjectivesandstrategicplans,heleadsateamofsalesandmarketingprofessionalswhoareattheforefrontofhelpingautomotivedealergroups,marketers,CRMcompanies,DMSprovidersandotheraffiliatedbusinessesgeneratehigherreturnsontheirinvestment.Histeammembersarefocusedonanalyzingvehiclesales,evaluatingmarketshareandadvertisingROI,providingmarketingcampaignlistsandmeasuringperformanceofthatactivity.

Mr.Price’sprofessionalcareerisbuiltonmorethan20yearsofsuccessfulleadershipinvariousroleswithintheautomotiveindustry.StartingwithPolkin1998,Mr.PricehasbeeninstrumentalinleadingtheGroup’seffortstoprovideawiderarrayofautomotive-relatedsolutionsandservicesutilizingPolk’svastdemographic,lifestyleandautomotivedatabases.HisinnovativeapproacheshavebeeninstrumentalinbringingtomarkethighlysuccessfulproductssuchasPolkCrossSell,performancestudiesforbothtraditionalandInternetmarketingtoevaluateROI,andthehighlyanticipatedlaunchofPolkLeadScoring.ThisnewPolkofferingranksadealership’sleadsinreal-timebasedontheirlikelihoodtopurchaseavehicle.

PriortojoiningPolk,Mr.Priceheldmarketing,salesmanagementandgeneralmanagementpositionsintheautomotiveindustry,includingmorethan10yearsofdirectexperienceinautomotivedealershipsspecializinginone-to-onemarketing,e-businessandcustomerrelationshipmanagement(CRM).



Kevin T. RootVice President Applications and ServicesThe Cobalt Group

KevinRootisVicePresidentApplicationsandServicesatTheCobaltGroup,whichhejoinedin1999.Heisresponsibleforproductmanagementandstrategy.HeleadsCobalt’sindustryandconsumerresearch,whichincludesextensivestudiesinconjunctionwithYahoo!,R.L.Polk,AutoNationandothers.HeisalsoresponsibleforCobalt’sdealertrainingandconsultinggroup,whichtrainedover4,100dealershipslastyear.

Mr.Roothasworkedintheautomotiveindustryfor18years.PriortojoiningCobalt,heworkedatMicrosoftasaproductmanagerforCarPoint’sUsedCarMarketplaceandledproductstrategyandthelaunchofCarPoint’sDealerPointleadmanagementtool.Earlier,heworkedindealershipsandmanagedoneofthenation’sfirstInternetsalesdepartments,sellinghisfirstcarin1994,andlaunchedoneofthefirstautodealerWebsites.

In2005,J.D.PowerandAssociatesrecognizedMr.RootasoneoftheoriginalautomotiveInternetpioneers.Mr.Rootisafrequentkeynotespeakeronautomotivee-businessanddealerperformanceimprovementatindustryandOEMconferences.HehasbeenpublishedinAutomotive News,Ward’s Dealer Business,theJ.D.PowerandAssociatesOnline Automotive Review,USA Today,andonCNN.com.


Presentation: New Tools and Emerging Technologies


Synopsis: Severalexcitingnewtechnologieswillbeintroducedin5minutetimeframes.AvarietyoftechnologiesinvolvingtheInternetandbeyondwillbeshowcased.

Technologies:

nKeepInTouchWithRapidResponseSM

nEnpocket

nDoubleClickRichMediaandVideo

nRevenueScience

nPlacecast

nGetABBY

nCallCommand

nABS,Inc.

nVimation


Panel: Internet Metrics: What can we really measure?


Synopsis: LearnabouttheinconsistenciesofInternetmetrics.Includesareviewofwhoismeasuringwhat,andwhythenumbersaredifferent.

Moderator: Chuck Sullivan,GroupDirector,EngagementManagement,Organic

Panelists: Scott Ernst,ChiefClientOfficer,CompeteMainak Mazumdar,ChiefofMeasurementScience,Nielsen/NetRatingsJosh Chasin,ChiefResearchOfficer,comScore


Internet Metrics

Chuck SullivanGroup Director, Engagement ManagementOrganic

ChuckSullivanjoinedOrganicinFebruary2006asGroupDirector,EngagementManagement.Chuckbringsmorethan20yearsofclientandagencyexperienceintheareasofadvertising,interactivemarketing,brandmarketing,customerrelationshipmanagement(CRM)andmarketresearch.

Mr.SullivanleadstheclientrelationshipsandbusinessdevelopmentactivitieswithJeepandChryslerbrandsatDaimlerChrysler.HealsodirectsthedevelopmentofbrandWebsites,digitaladvertisingandinteractivemarketingcampaigns.

PriortojoiningOrganic,Mr.SullivanwasthedirectorofBusinessDevelopmentMarketingforFordDivision.During11yearswithFord,heheldavarietyofmarketingandsalespositions.

Previously,Mr.SullivanwasamanagementconsultantwithAccenture’sStrategicServicespractice.HeledengagementsformanyglobalclientsincludingChrysler,Mercedes-Benz,HarrisChemical,JohnDeereandAutoNation.PriortoAccenture,heworkedforCaterpillarOverseasSA.HehaslivedintheUnitedStates,EuropeandSouthAmerica.

Mr.SullivanholdsanMBAinmarketingandfinancefromtheUniversityofPennsylvania’sWhartonSchoolofBusinessandaB.A.inmarketingfromMichiganStateUniversity.HehasservedonanumberofboardsandisanactivesupporteroftheBoyScoutsofAmerica.


Internet Metrics

Scott ErnstChief Client Officer,Compete

ScottErnstisChiefClientOfficeratCompete.Heisaveteranininteractivemarketing,with20yearsofexperiencebuildingandmanagingsales,marketingandclientservicesteams.Overthepastdecade,hehasworkedwithworld-classmarketerstohelpthemacquireandretaincustomersthroughtheonlinechannel.AtCompete,Mr.Ernsthasmanagementoversightforthecompany’sverticalbusinessesincludingtheAutomotive,FinancialServices,TravelandTelecommunications&Mediapractices.

PriortojoiningCompete,Mr.ErnstservedasvicepresidentofSales,CorporateandBusinessDevelopmentforPersonify,aWebanalyticsandpersonalizationsoftwarefirm.Previously,hewasvicepresidentofsalesatAdKnowledge,adigitalmarketingtechnologyandservicescompanythatwaslateracquiredbyEngage/CMGi.

Mr.ErnstreceivedaB.S.inMarketingandEntrepreneurialManagementfromtheWhartonSchoolofBusinessattheUniversityofPennsylvania.


Internet Metrics

Mainak MazumdarChief of Measurement ScienceNielsen/NetRatings

MainakMazumdaristheChiefofMeasurementScienceatNetRatings,agloballeaderinInternetmediaandmarketresearch.Heisarecognizedexpertinmarketing,advertisingandmediameasurementmethodologies,andaninnovatorintheapplicationoftraditionalmarketresearchtechniquestotheonlineworld.

AtNetRatings,Mr.MazumdarisresponsibleforaudiencemeasurementpanelsandallaspectsofmethodologyintheU.S.andEMEA,includingpanel-serverdataintegrationandtheintegrationofRDDpanelswithpanelsrecruitedonline.

Previously,Mr.MazumdarwasvicepresidentofresearchforNPDGroup’sTechworlddivision,wherehesuccessfullyimplemented“calibration”methodologies,integratingconsumerpaneldatawithpoint-of-salesdata.PriortoNPDGroup,heheldseniorresearchandproductmanagementpositionsatJupiterMediaMetrix,DoubleClickandVNU.

Mr.MazumdarisafrequentspeakeronaudiencemeasurementandadvertisingresearchatindustryconferencesincludingESOMAR,ARF,andIAB.HisexpertiseisalsoinhighdemandfromnewsoutletssuchasCNBCandCNN,aswellaspublicationsincludingUSA TodayandThe Industry Standard.

Mr.MazumdarholdsaB.A.inEconomicsandInternationalRelationsfromUniversitaireAmericaninSwitzerland,andbothanM.A.inDemographyandSociologyandaPh.D.inDemographyfromBrownUniversity.


Internet Metrics

Josh ChasinChief Research OfficercomScore

JoshChasinjoinedcomScoreasChiefResearchOfficerinMay2007.

Priortothat,heownedandoperatedamediaresearchconsultancy,WarpSpeedMarketing,whoseclientsincludedArbitron,Scarborough,comScore,theOnlinePublishersAssociation,theTrafficAuditBureau,andProjectApollo.

Earlier,Mr.Chasinspent17yearsatArbitron,whereheworkedintheStatisticalServicesdepartmentandtheAdvertiser/Agencygroupbeforerisingtovicepresident,Marketing,NewVenturesin1993.Heisapastpresident/CEOoftheSimmonsMarketResearchBureauandofNorthstarInteractive,anearlyonlineresearchcompany.

Inhiscareer,Mr.Chasinhasbeeninvolvedinthedevelopment,managementandoversightofaudiencemeasurementservicesforTV,radio,newspapers,magazines,out-of-home,andtheInternet.HeisamonthlycontributortoMediapost’s“OnlineMetricsInsider”column,andamemberofnumerousindustryorganizationsandcommittees.


Presentation: The Future of Automotive Advertising

Date/Time: Thursday,10/18/07—10.30a.m.

Synopsis: TheInternethasspotlightedthelimitationsofthetraditionalmediawhileaccentuatingtheWeb’svalueasatooltoprovideconsumerswithquick,real-timeinformationtheycanaccessondemand.AutoTrader.comPresidentandCEOChipPerrytakesalookatthecurrentstateoftheInternetautomotivein-dustryandsharesinsightonhowtheInternetwillcontinuetoimpactandimproveconsumers’vehicle-shoppingexperiencesintheyearsahead.

Presenter: Chip Perry,PresidentandChiefExecutiveOfficer,AutoTrader.com


The Future of Internet Automotive Advertising

Chip PerryPresident, and Chief Executive OfficerAutoTrader.com

ChipPerryisPresidentandChiefExecutiveOfficerofAutoTrader.com.Heisresponsibleforoverallbusinessandoperations.

Mr.Perry,whowasthefirstemployeehiredbyManheimAuctionsinAugust1997whenthecompanywasnamedAutoConnect,laidthefoundationofwhatistodaytheworld’slargestautomotivemarketplace.

PriortojoiningAutoTrader.com,Mr.PerrywasvicepresidentofcorporatedevelopmentfortheTimesMirrorcompanyandvicepresidentofnewbusinessdevelopmentfortheLos Angeles Times.Atthelatter,helaunchedTimesLink,oneofthefirstmajoronlinenewspaperservices,whichlaterbecameknownasLATimes.com.Earlierinhiscareer,heworkedasamanagementconsultantatMcKinsey&Company.

Mr.PerryisacivilengineeringgraduateoftheUniversityofVirginiaandreceivedanMBAdegreefromHarvardBusinessSchool.


Presentation: Integrated Cross-Platform Case History


Synopsis: TheInternetisnotanisland.RexBriggsprovidesafinelyresearchedcasehistorydetailinghowdifferentmediafulfilldistinctrolestoproduceoptimalresultsfortheChryslerSebring.

Presenter: Rex Briggs,FounderandCEO,MarketingEvolution


Integrated Cross-Platform Case History

Rex BriggsFounder and CEOMarketing Evolution

RexBriggsisthefounderandCEOofMarketingEvolution,amarketingresearchconsultingfirmwithofficesinNewYorkandCalifornia,andwithclientsinmorethan20countriesaroundtheworld.MarketingEvolutionhelpsclientsmeasuretheirmarketingtoimproveeffectivenessoftheiradvertisingandincreaseROI.Mr.Briggshasmorethan15yearsofexperience,specificallyinmarketingresearch.HestartedhiscareeratthestrategicmarketresearchconsultingfirmYankelovichPartners,wherehisclientsincludedMcKinsey&Company,IBM,Toyota,Nissan,AT&T,HearstMagazines,FoxStudios,Disney,andMicrosoft.Beforehewas30yearsold,hismarketingtheorieswerebeingtaughtatHarvardandpublishedinbooks.

TheIndustry StandardhascalledMr.Briggsa“wunderkind.”HewasnamedoneofthedozenBestandBrightestinMediaandTechnologybyAd Week,andoneofthepeopleto“watchandlearnfrom,”accordingtoBrandWeek.

Mr.BriggshasbeenhonoredwiththeAtticusAwardforhisworkinDirectMarketing,theTenagraAwardforoutstandingcontributiontobranding,andtheFernandaMontiawardforhisworkincustomerrelationmarketing(CRM).

Mr.Briggspioneeredtheleadingmethodologiesforcross-mediamarketingmeasurement,trackingtelevision,magazine,radio,interactiveadvertising,CRM,eventsmarketing,andtheeffectivenessofWebsites.

Mr.Briggshasrecentlyco-authoredabook,What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,whichwasreleasedinSeptember2006byKaplanPublishing.Thebookrevealshowcompaniescancapturegreatervaluefromtheirmarketingspending(andinsomecasesevendecreasespending)whileimprovingresults.

WhenAd Agecompiledtheiryear-endtop10lists,What SticksearnedtheNo.1spotontheirlistofthemostimportantbooksthatshouldhavealreadybeenread,andMr.Briggswasamongtheirlistof10peoplewhomadetheirmark.

Marketing Evolution Test, Learn, Evolve

[email protected]

Phone: 916-933-7560 Fax: 916-941-6134

Rex Briggs, CEO Marketing Evolution 4364 Town Center Blvd, Suite 320 | El Dorado Hills, CA 95762 www.marketingevolution.com

Rex Briggs is the founder and CEO of Marketing Evolution, a marketing research consulting firm with offices in New York and California, and with clients in more than 20 countries around the world. Marketing Evolution helps clients measure their marketing to improve effectiveness of their advertising and increase ROI—in other words, to get more for their money.

Rex has more than 15 years’ experience specifically in marketing research: He started his career at the strategic market research consulting firm Yankelovich Partners, where his clients included McKinsey & Company, IBM, Toyota, Nissan, AT&T, Hearst Magazines, Fox Studios, Disney, and Microsoft. Before he was 30 years old, his marketing theories were being taught at Harvard and published in books.

The Industry Standard called him a “wunderkind.” Rex was named one of the dozen “Best and Brightest” in Media and Technology by Ad Week, and one of the people to “watch and learn from” according to BrandWeek.

He has been honored with the Atticus Award for his work in Direct Marketing, the Tenagra Award for outstanding contribution to branding, and the Fernanda Monti award for his work in customer relation marketing (CRM).

Rex pioneered the leading methodologies for cross-media marketing measurement, tracking television, magazine, radio, interactive advertising, CRM, events marketing, and the effectiveness of Web sites.

Rex has recently co-authored a book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds”which was released in September 2006 by Kaplan Publishing. “What Sticks” reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.

When Ad Age compiled their year end top 10 lists, What Sticks earned the #1 spot on their list of the most important books we should have already read and Mr. Briggs was on their list of 10 people who made their mark.


Gary J. MarcotteSenior Vice President, eCommerceAutoNation, Inc.

Presentation: Morning Keynote


Presenter: Gary Marcotte,SeniorVicePresident,eCommerce,AutoNation,Inc.

GaryJ.MarcotteisSeniorVicePresidentofeCommerceforAutoNation,Inc.,theFortLauderdale,Fla.-basedcompanythatisAmerica’slargestautomotiveretailer.Inthisrole,heoverseesAutoNation’sWebsites,onlinesearchmarketinganditsBuyOnlineandServiceOnlineprograms,alongwiththeAutoUSAleaddistributionsubsidiary.

Mr.Marcotteisa7-yearveteranofAutoNation,havingpreviouslyservedasthecompany’sseniorvicepresidentofMarketing,vicepresidentofNewandUsedVehicleOperations,e-CommerceandRetailOperations.Hejoinedthecompanyin1998,when,astheformerRepublicIndustries,Inc.,itmergedwithDriver’sMartWorldwide,Inc.,acompanythatoperatedspecialtyused-vehiclestores.AtDriver’sMart,Mr.Marcottewasdirectorofoperations,overseeingareassuchasproductsourcing,informationtechnology,training,salesprocess,storestart-up,andoperatingstandards.

Earlier,Mr.MarcottesupervisedthefieldsalestrainingthatlaunchedToyotaMotorCorporation’sLexusDivisionandalsolaunchedandsubsequentlymanagedtheLexusCertifiedPre-OwnedCarprogram.HebeganhisautomotivecareerwithGeneralMotors’GMCTruckDivision,whereheservedfor10yearsinvariousfieldandHQpositions.

Mr.MarcottehasaB.A.inIndustrialManagementfromGeneralMotorsInstitute(nowcalledKetteringUniversity).In1986hewasselectedtoparticipateintheGeneralMotorsFellowshipProgramandreceivedanMBAfromtheDardenSchoolattheUniversityofVirginia.


Panel: Social and Consumer-Generated Media

Date/Time: Thursday,10/18/07—1:30p.m.

Synopsis: Therapidemergenceofsocialmedia,drivenbycommunalinterests,participatoryadvocacyanduser-generatedcontent,willaffectawiderangeofmarkets—fromthepromotionofnewvehiclestosalesatthedealership.Astheseforcesmerge,howwilltheyimpactexpectationsandpurchasedecisionsamongcurrentandfuturegenerationsofcarbuyers?Thepanelbringstogetherleadersfromtoday’stopsocialnetworks,usergeneratedcontentproducers,OEMmanufacturersandtechnologyvendorstoanswerthecentralquestionofhowtraditionalmarketingmodelsandsalesstrategiesarechangingasaresultofthishistoricconsumer/producerpowershift.

Moderator: Mark Canon,SeniorVicePresident&ChiefProductOfficer,Autobytel

Panelists: Langley Steinert,Co-FounderandCEO,CarGurusMichael Yang,VicePresident/GeneralManager,Yahoo!Autos&Yahoo!RealEstateChristopher Barger,Director,GlobalCommunicationsTechnology,GeneralMotorsAndy Chen,FounderandChiefExecutiveOfficer,PowerReviews


Social & Consumer-Generated Media

Mark CanonSenior Vice President & Chief Product OfficerAutobytel

MarkCanonisSeniorVicePresidentandChiefProductOfficerforAutobytel.SincejoiningthecompanyinJuly2006,hisfocushasbeenmanagingthedesignandcreationofMyRide.com,whichisthefirstfullyintegratedverticalsearchexperienceintheautomotivespaceandthecompany’smostimportantconsumerproductofferingsinceAutobytel.comlaunchedastheWeb’sfirstcarbuyingsitein1995.HebringsawealthofexperiencetohismissiontoreinvigorateAutobytel’sconsumerproductbaseandcreatenewproductsthatredefinetheautomotiveInternet.

BeforejoiningAutobytel,Mr.Canonwasaspecialistindata-drivenuserexperiencemanagement.HeservedasvicepresidentofproductdevelopmentforAOLSearch,wherehewasresponsibleforoverallproductstrategyanddevelopmentofproductsusedby35millionAOLserviceandWebusers.HewasinstrumentalinrunningandpioneeringAOL’sdirectoryandsearchprograms,creatinghighlyoptimizedcontentforInternetsearchenginesandmakingAOL.comoneofthefirstlargeInternetsitestodohigh-volumesearchenginemarketing.DuringhistenureatAOL,Mr.Canonorchestrated20productmanagersand110developersintheUnitedStates,EuropeandIndiaandwasakeycontributortoabroadrangeofAOLproductinitiativesincludinginternationalproducts,publishingsystemsandsocialnetworking.Previously,heservedasVPbusinessproductstrategy,directoryproductsforInfospace.

Earlier,Mr.CanonwasafounderofSwitchboard.com,thefirstandlargestonlinewhiteandyellowpagessites.WhileatSwitchboard,hewasnamedTechnologistoftheYearbytheKelseyGroup,whichrecognizedhimas“akeyarchitectofthefutureoftheyellowpagesindustry.”DuringeightyearsatSwitchboard.com,Mr.CanondevelopedadirectorydistributionstrategythatledtothesyndicationofSwitchboard’sdirectoryproductsin200+U.S.newspapers;managedkeyrevenuerelationshipswithAOL,Google,BellSouth,andSBCamongothers;andgrewthesiteaudiencetoover25millionuniquevisitorsamonth.



Langley SteinertCo-Founder and CEOCarGurus

LangleySteinertisCo-FounderandCEOofCarGurus.MuchlikeWikipediaandFacebook,CarGurusrepresentsanewmodelofonlineautomotiveresearchwhereconsumersareempoweredtosharetheirautomotiveknowledge.

Previously,Mr.Steinertwaschairmanandco-founderofTripAdvisor,Inc.,thethirdlargestonlinetravelinformationsiteintheworldandtheleadingtravelcommunityontheWeb.In2004,TripAdvisorwassoldtoIAC/InteractiveCorp.andisnowasubsidiaryofExpedia.Earlier,Mr.SteinertwasvicepresidentofMarketing&BusinessDevelopmentatViaWeb,anaward-winningInternetcommercetoolscompanythatwassoldtoYahoo!(nowYahooStore).HehasalsoheldmanagementrolesatPapyrus,LotusDevelopmentCorp.,andJetFormCorp.

Mr.SteinertearnedanMBAfromtheTuckSchoolatDartmouthCollegeandaB.A.fromGeorgetownUniversity.



Michael YangVice President/General ManagerYahoo! Autos & Yahoo! Real Estate

MichaelYangisVicePresidentandGeneralManagerofYahoo!AutosandYahoo!RealEstate.Previously,Mr.Yangledthepartnering,salesstrategy,andproductmarketingeffortsforseveralYahoo!LocalMarkets&Commerceproperties,includingYahoo!RealEstate,Yahoo!ClassifiedsandYahoo!Shopping.

PriortojoiningYahoo!,Mr.YangwasaPrincipalwithAtlasVenture,aninternationalventurecapitalfirmthatinvestsinenterprisesoftwareandITsolutions.Previously,heservedasseniordirectorofproductmarketingandbusinessdevelopmentforZaplet,acollaborativebusinessprocessmanagementsystem,andalsowasamemberofAOL’sBusinessAffairsteam,focusedone-commerce,interactivemarketingandcontentlicensingtransactions.

Mr.Yangholdsabachelor’sdegreeineconomicsfromTheWhartonSchooloftheUniversityofPennsylvaniaandamaster’sdegreeinbusinessadministrationfromHarvardUniversity.



Christopher BargerDirector, Global Communications TechnologyGeneral Motors

ChristopherBargerisDirector,GlobalCommunicationsTechnologyatGeneralMotors,andleadsthecompany’ssocialmediacommunicationsefforts.

Mr.BargerisresponsibleforsettingGeneralMotors’communicationsstrategyintheemergingsocialmediathatmakeup“Web2.0”(blogs,wikis,podcasting,user-generatedcontent,socialnetworkengagement,andothers).HisteamcoordinatesandcounselsauthorsforGM’scorporateblogs(FastLaneandFYI),buildsandmanagesGM’srelationshipswithinfluentialvoicesfromacrossthesocialmedialandscape,anddevelopsnewsocialmediaresourcesforGMcontentandinformation.



Andy ChenFounder and CEOPowerReviews

AndyChenisCo-FounderandCEOofPowerReviews,whereheisresponsiblefortheoverallvisionandstrategicdirectionofthecompany.

PriortofoundingPowerReviews,Mr.ChenwasdirectorofproductmanagementatYahoo!Shopping.HewasresponsibleforoverseeingsitefeaturesandfunctionalitywithagoalofpositioningYahoo!Shoppingasthestartingdestinationforcustomersshoppingonline.

Earlier,atFogdog,Mr.Chenledthecustomeracquisitionandcreativeteamstocreateaworld-classbrandbasedonprovidinganextraordinarycustomerexperience.FollowingtheacquisitionbyGSICommerce,heservedasvicepresident,ProductDevelopmentandvicepresident,ProductManagementforGSI.Intheseroles,heworkedcloselywithGSI’se-commercepartnerstoensurethatthefeaturesandfunctionalityoftheirsitesprovidedanoptimalcustomerexperience.

Mr.ChenattendedStanfordUniversity.


Panel: Engaging the Online Shopper


Synopsis: IntheearlydaysofInternetshopping,automotivesiteswereonlyconcernedaboutgeneratingleads.Theexperiencesofin-dustryexpertsshowthattodayitismoreprofitabletoengageconsumersthansimplycreatealead.

Moderator: Kathy Anne Kimmel,TrainingManager,Cars.com

Panelists: Nancy Stracione,InternetDirector,BeansAutomotiveGroupJerry Winder,Director,eCommerce/Internet,LarryH.MillerManagementCompanyMatt Lamoureux,DirectorofInternetBusinessDevelopment,ActonToyotaScion


Engaging the Online Shopper

Kathy Anne KimmelTraining ManagerCars.com

KathyAnneKimmelbringsmorethan15yearsofautomotiveindustryanddealershipmanagementexperiencetoherroleasatrainingmanagerforCars.com.Herexpertisecoverseveryaspectofthedealership,frommanagingsalesandserviceoperationstodrivingcustomersatisfactionandimplementingtrainingprogramstomentornewemployeesandgroomseasonedmanagers.HercurrentdailyresponsibilitiesincludecreatingandperformingtrainingfordealershippersonnelthatfocusesonbestpracticesforInternetsales.

PriortojoiningCars.com,Ms.Kimmelservedasmanagerofabusinessdevelopmentcenter(BDC)foracoupleofMercedes-BenzdealershipsinnorthernIllinois.Shealsodirectedtraining/customersatisfactionprogramsfor27AutoNationretaillocations.Ms.KimmelbeganherautomotivecareerwithDaimlerChrysler,wheresheworkedasadistrictmanagersupportingsalesandserviceinitiativesaswellasFiveStarprocesses.

Ms.Kimmelunderstandstheday-to-daybusinessofsellingcarsandwhatittakestobuildasuccessfulsalesorganization.Shebeganhercareerasaconcernresolutionspecialist,workingherwayupthroughtherankstomanageaBDCandbuiltarecordofachievementthatspeakstothevaluesheoffersdealerswhoattendCars.comtrainingevents.AtAutoNationlocations,shehelpedtoraisecustomersatisfactionscoresforherlocationfromlastplaceinthecountrytothird.AttworetailMercedes-Benzstores,sheledherdepartmenttocontribute25%to30%ofthestore’smonthlysales.

Ms.KimmelearnedanMBAinOrganizationalLeadershipfromIllinoisBenedictineandaB.S.inMathematicsfromNorthCentral(Illinois)College.



Nancy StracioneInternet DirectorBeans Automotive Group

NancyStracioneworkswiththeFredBeansfamilyofdealershipsbasedinDoylestown,PA.TheBeansAutomotiveGrouprepresents23brandsat19locationsthroughoutPennsylvania.Ms.StracionewasinstrumentalfromthebeginninginrallyingthemanagementteamtoembracetheInternetandinestablishingtheInternetasakeycomponentintheoverallgroupgrowthplan.SheservesastheInternetDirectorandsupervisestheInternetoperationsateachlocation.HertasksincludethetechnicalorientationtotheCRMtoolusedateachdealershipandtheeffectiveutilizationoftheirgroup-widelead-handlingprocess.Inaddition,shemanagestheInternetmarketinginitiativesincludingmultipleWebsites,third-partyleadgenerationandallotheraspectsofonlineprospecting.Hermetricsplatformishighlyregardedasoneofthebestintheindustryandisinstrumentalindrivingconsistentlysolidresultsfortheentireorganization.



Jerry WinderDirector, eCommerce/InternetLarry H. Miller Management Company

JerryWindergraduatedfromtheUniversityofUtahwithamarketingdegreein1981,andimmediatelywenttoworkforBurroughsCorporation,latertobecomeUnisysCorporation,inSaltLakeCityasamajoraccountssalesrepresentative.Helaterbecameadistrictsalesmanagerfortheirpersonalcomputerlinesofproducts.After9yearswithUnisys,Mr.WinderwenttoworkforDigitalEquipmentCorporation,workingwithmajoraccountsintheintermountainWest,specializinginstorageproductsandcapacityplanningforDECcustomers.In1994,OracleCorporationformedasalesofficeinSaltLakeCityandMr.Winderbecameoneofthefirstnewemployeesofthatoffice.Hebecameasalesconsultant,presentingtheOracleproductsandsolutionstoaudiencesacrosstheWest.OfparticularinterestatthattimeweretheemergingopportunitiestheInternetwasofferingtobusiness,withOraclebeingamajorproviderofmanyofthosesolutions.

In1997,Mr.WinderwasintroducedtotheLarryH.MillerGroupofCompanies,andwasofferedthepositionofChiefTechnologyOfficerwithinthegroup.TheLHMGroupencompasses40automotivedealerships,theUtahJazz,TheEnergySolutionsArena,atelevisionstation,Fanzzretailstores,MillerMotorsportPark,fiveMegaplextheatercomplexes,andseveralothersuccessfulbusinesses(http://www.lhm.com).Twoyearsago,Mr.WinderwasofferedtheopportunitytoleadtheeCommerceinitiativeforthe40LarryH.Millerdealerships.Thatinitiativewascreatedtoformalize,expandandcapitalizeontheInternetpropertiesandprocessesofthegroupandallofitsdealers.Itwasanopportunitytogetbacktosomerootswithinthetechnologyandmarketingareasofbusiness,aplacewhereheisverycomfortable.Todate,thedealerships’Internetsaleshaveincreasedsignificantlyinbothnewandusedvehicles,andthevisibilityoftheLarryH.MillerAutomotiveGroupontheInternetisgreaterthaneverbefore.



Matt LamoureuxDirector of Internet Business DevelopmentActon Toyota Scion

MattLamoureuxisDirectorofInternetBusinessDevelopmentforActonToyotaScion.HeisresponsibleformanagingandgrowingActonToyota’sfree-standingInternetsalesdivision:ActonToyota.com.

Inthisrole,Mr.Lamoureuxisalsochargedwithdesigning,maintaining,andcontinuouslyadvancingActonToyota’sWebsite,aswellasgenerating,planning,andimplementingActonToyota’sinnovativeonlinebusinesssolutionsandstrategies.HissuccesshasearnedhimnationalrecognitionasanexpertandpioneerwithintheInternetautomotiveretailindustry.

In36shortmonths,Mr.LamoureuxtransformedActonToyota.comintoathrivingoperationthataccountsfornearly45%ofActonToyota’soverallsalesvolume,generatinginexcessof$33millionannualsalesrevenue.ThisstaggeringgrowthearnedhimandActonToyota.comacoverpagefeatureonWard’s Dealer BusinessmagazineinApril2007,whichcited50%growthinInternetsalesvolumeandoneyearadvancementfrom95thto40thplaceonWard’sannuallistofthenation’stop100eDealers.

Inpartnershipwithforward-thinkingGeneralManagerMikeHillsandDataOneSoftware,Mr.LamoureuxvisualizedanddesignedActonToyota’saward-winningWebsitein2005.Completewithdistinctivefeaturessuchasscrollingcustomertestimonials,pre-ownedspecialsonthehomepage,andvariouscouponsandcallstoaction,theWebsitewasnamedbyAutoDealer Monthlyasthenation’sNo.1ratedautodealershipWebsiteacrossallbrandsinMayof2007.Thesitealsoearnedthehighestmarksachievableforbothsearchengineoptimizationandsearchenginemarketing.

Mr.LamoureuxrecognizedearlyonhowimportantitwouldbecomeforActonToyotatoestablishthird-partycredibilityonline,andbegandrivingcustomerstoDealerRater.com.Inlessthanoneyear,athisrequest,ActonToyotacustomerspostedmorethan300glowingreviews.Theendresult:ActonToyotawasnamedDealerRater.com’s“DealeroftheYear”acrossallbrandsfortheentireUnitedStatesduring2007.

Mr.LamoureuxgraduatedMagnaCumLaudefromBentleyCollege(Waltham,MA)in2000,earningabachelor’sdegreeinfinance.


Presentation: Optimal Solutions for Sponsored Video


Synopsis: Whatrichmediaandvideoadvertisingformatswillcaptureconsumers’attention?Whatwillhelpcreateapowerfulcon-nectionwithconsumers?Withallthedisplay,richmedia,andvideoadvertisinginthemarkettoday,nothingengagesusersasdirectlyastargetedvideo.Learnfromindustryexpertswhattypesofrichvideowork.ThissessionwillexplorehowclientssuchasSuzuki,ChryslerGroupandFordareusingvideosuccessfully.Learnfromcasestudiesanddiscusswhatformatsandlengthsbestapplytoonlinevideoadvertising.

Moderator: Gabe Greenberg,SeniorVicePresident,GlobalStrategicRelationships,VibrantMedia

Moderator: Jaime Onorofski,AssociateMediaDirector,StarLinkWorldwideJason Yoder,Director,PHDiQJohn Schulz,Digital&DirectMarketingManager,Ford,LincolnandMercuryBrands


Optimal Solutions for Sponsored Video

Gabe GreenbergSenior Vice President, Global Strategic Relationships, Vibrant Media

GabeGreenberg,SeniorVicePresidentforVibrantMedia,hasmorethan14yearsofmulti-channelsalesandmarketingexpertise.Heleadstheglobalautomotiveandretailpracticesforthecompany,whichisthegloballeaderinin-textadvertising.Mr.GreenberghasgrownVibrantMedia’sglobalcompetenceandclientbaseintheautomotiveandretailchannels.Additionally,hemanagesthecompany’skeystrategicrelationshipsacrossallclientsrelationshipsinEurope,AsiaandtheUnitedStates.

Mr.GreenbergjoinedVibrantMediaafterasuccessfulcareeratAutobytel,wherehewasresponsibleforsalesandoperationsofAutobytelDirectandnationalsalesonkeyenterpriseaccounts.HeiscreditedwithdevelopingthebusinessmodelandmarketingstrategyforAutobytelDirect,Autobytel’smarket-leadingautomotivedirectmarketingproductsuite.Mr.GreenberggrewthenewAutobytelDirectbusinessintoamulti-milliondollar,marketleadingoperationforAutobytelInc.

Mr.GreenbergjoinedAutobytelthroughtheacquisitionofCar.com,wherehewasVicePresidentCorporateSales.AtCar.comheledtheenterprisesales,directmarketingandinteractiveadvertisinggroup.PriortoCar.com,hespentfouryearsatEpsilonInteractive(formerlyBigfootInteractive)asthenationalautomotiveandretailmarketdirectorandiscreditedwithdevelopingBigfoot’sautomotiveandretailfootprints.Healsohashadextensiveglobalmulti-channelmarketingexperienceduringhiscareerwithpositionsinout-of-homemedia,interactiveanddirectmarketing.

Mr.GreenbergisanactivememberoftheIABandIABDigitalVideoCommittee,DMAandDirectMarketingListandDatabaseCouncil,DMAPACCommittee,DMAD,AdCraft,313DigitalandtheLAAdClub.

Mr.Greenberg’speershaverecognizedhimasathoughtleaderindigitalmediaanddirectmarketing.HeisaregularonlinemediaanddirectmarketingcircuitspeakerincludingeTail,IAB,IMedia,DMA,DMADandENG,amongothers.HeisalsoservedasanadvisortotheDMAfortheDMA06’and07’andDMDays06’PACcommittees.



Jaime OnorofskiAssociate Media DirectorStarLink Worldwide

AsanAssociateMediaDirectoratStarLink,JaimeOnorofskimanagesalldigitalintegrationforhercurrentprimaryclient,theAmericanSuzukiMotorCorporation.Inaddition,sheoverseesanexpansivegroupofnineclientsincludingSuzuki,Harry&David,Rubbermaid,TheGolfChannel,AmericanMedicalAssociation,PurinaandCaterpillar.In2007,shemovedSuzukitowardanextremelyeffectivelifestylecampaign,givingconsumersadeeperconnectionwiththebrand.

Ms.Onorofskiearnedanmaster’sdegreeinAdvertisingfromtheUniversityofTexasAustin.



Jason YoderDirectorPHDiQ

JasonYoderistheDirectorofthePHDiQinteractiveteamatPHDDetroit,whereheisresponsiblefordevelopinginteractivestrategyandmanaginginteractivemediabuying,analytics,andoptimizationfortheChryslerbrands.

Previously,Mr.YoderwasthedirectorofDigitalInvestmentPlanningatMindshare:TeamDetroit,wherehemanageddigitalstrategicandmediaplanningforFordDivision.Priortothat,hemanagedChrysler’sinteractivemessagedevelopment,analytics,andoptimizationatOrganic.

Mr.Yoderbringstohismarketingclientsexperienceininteractivemediaplanningandbuying,messagedevelopment,campaignanalytics,andoptimization.Additionally,hisofflinemediaplanningexperiencegiveshimagoodgroundingincross-mediacampaigndevelopment.

Mr.YoderholdsaBBAfromtheRossSchoolofBusinessattheUniversityofMichigan.



Jon SchulzDigital & Direct Marketing ManagerFord, Lincoln and Mercury Brands

JonSchulzwasappointedDigital&DirectMarketingManagerforFord,LincolnandMercurybrandsinJanuary2007.Inthisposition,heisresponsiblefordigitalandemergingmedia,dealerdigitalintegration,brandWebsitesanddirectmarketing.

Previously,Mr.SchulzwasabrandmanagerforMercurycarlines,wherehewasresponsibleformarketingcommunications,pricingandpackaging,apositionheheldsinceOctober2005.

Mr.SchulzjoinedFordin1996andhasheldpositionsinFordDivision,LincolnMercury,CustomerServiceDivision,FordCreditandGlobalMarketing.Positionsincludebrandmanagement,marketingcommunications,fieldsales,regionalmarketing,digitalintegration,directmarketing,incentivesplanning,fieldoperationsanddealerrelations.

PriortojoiningFord,Mr.SchulzheldseveralinformationtechnologypositionsatEliLillyandCompanybasedinIndianapolis,Indiana.

Mr.Schulzearnedabachelor’sdegreeinmanagementinformationsystemsfromCentralMichiganUniversityandaMBAinmarketingfromIndianaUniversity.


Presentation: Providing Pricing Online


Synopsis: MostconsumersareusingtheInternetforshopping,andpriceisakeydriver.ThepanelwilldiscussthenecessityofofferingpriceanddifferentwaysofestablishingandmanagingvehiclepricesprovidedovertheInternet.

Moderator: Mark Rikess,President,TheRikessGroup

Panelists: Ashley Antonio, MarketingDirector,ParagonAutoGroupJames Druzbik, VicePresident,InformationSystems,Group1Automotive,Inc.Dale Pollak,FounderandChairman,Auto,Inc.Rick Wainschel,VicePresidentofMarketingResearchandBrandCommunications,KelleyBlueBook


Providing Pricing Online

Mark RikessPresidentThe Rikess Group

MarkRikess’careerasasuccessfulentrepreneur,consultant,researcher,andthoughtleaderintheautomotiveindustryhasbeentheresultofhislifelongpassionforinnovativethinkingandappliedperformancetechnologies.

Beginningasasecond-generationautomotivedealer,Mr.Rikesshadanearlyfocusonperformanceimprovementandimplementationofresultsmanagementprocessesinthedealership-operatingenvironment.Asaresult,hewassoonprovidingmanagement-consultingservicestodealers,suppliers,andmanufacturers,andfoundedTheRikessGroupin1989.

Sincethattime,Mr.RikesshasbecomeahighlyregardedexpertonprogressiveretailpracticesandhasbeeninvolvedinmajorretailperformanceinitiativesforHonda/Acura,Infiniti/Nissan,FordMotorCompany,Mercedes-Benz,Toyota,MazdaandGeneralMotors,amongothers.HehasalsodevelopedsignificantrelationshipswithcompaniessuchasAutoNation,AutoTrader.com,andKelleyBlueBook.Heisafrequentspeakeratmajorindustryconferences,includingthoseofJ.D.PowerandAssociatesandvariousstateandlocaldealermeetings.

Mr.Rikessandhisconsultingandtrainingorganizationhavelongbeendedicatedtothebeliefthatretailautomotiveoperationsareonlyasgoodastheinternalprocessesthatareinplacetosupportthedealership’splannedsalesstrategy.Hebelievesthatwell-designedprocessesshouldlinkindividualperformancetothedealership’sorganizationalperformanceandwillinturnlinkdealershipprofitcenterstooutstandingresults.

Formanyyears,Mr.Rikesshascarefullystudiedanddocumentedthebestpracticesofthemostprofitableautomotiveretailorganizationsinthenation.Theresulthasbeentheconsultingorganization’sinvolvementinnumerousperformanceinitiativesrequiringprocesschangeandoperationalblueprintsforresultsmanagement.HehasbeentheleaderoftheExecutiveSummit,aconferenceserieshehostedfrom1995to2000.Duringtheseyears,thesummitshavebroughttogethermanyoftheindustry’sleadingexpertsforinformationsharinganddebateoncriticalperformanceissues.

Mr.RikessisafrequentcontributortoWard’s Dealer Businessmagazineandotherindustryperiodicals.HehasbeenwidelyquotedinUSA Today,The Wall Street Journal,BusinessWeek andThe New York Times.

Mr.RikessearnedadegreeinBusinessAdministrationatArizonaStateUniversity.



Ashley AntonioMarketing DirectorParagon Auto Group

AshleyAntonioisMarketingDirectorfortheParagonAutoGroup,andisresponsibleforthegroup’sin-houseadagency.Shebeganhercareerwiththis5-storedealergroupin2002insalesatParagonAcura,andwasquicklypromotedtoInternetmanager.Followingthat,shemanagedateamoffloorsalespeopleatParagonHonda,aswellastheaward-winningBusinessDevelopmentCenter,priortohercurrentposition.

Ms.AntonioworkscloselywiththeboardoftheNewYorkLongIslandHondaDealersAdvertisingAssociationanditsagency,DellaFeminaRothschildandJeary,indevelopingstrategiestomarketandpromotetheHondabrandthroughoutNewYorkandLongisland.

SheisamemberoftheWomen’sAutomotiveAssociationInternationalandrecentlychairedthegroup’snetworkingeventduringPressandDealerPreviewDaysattheNewYorkInternationalAutoShow.

Ms.AntonioattendedColgateUniversity.



James DruzbikVice President, Information SystemsGroup 1 Automotive, Inc.

JamesDruzbikisVicePresident,InformationSystemsforGroup1Automotive,Inc.Hebeganhiscareerwiththecompanyin1999,andwasresponsiblefordevelopingandimplementingacompany-widee-commercestrategy.Onceasuccessfulprogramwasinplace,heshiftedhisfocustobringingnewertechnologiestotraditionalsalesandserviceoperations.Hewaspromotedtohispresentpositionin2006.

Previously,Mr.DruzbikwasemployedbyDealerSolutions,wherehewasresponsibleforoperationsanddealerdevelopmentthroughouttheWesternUnitedStates.HebeganhisautomotivecareeratBeck&MastenPontiac/GMCinHouston,TX.Whilethere,heheldseveralmanagementpositionsinsalesandfinance.

Mr.DruzbikhasservedasamemberoftheNationalAutomobileDealersAssociation(NADA)InformationTechnologyCommitteeforthepastfouryears.

Mr.Druzbikearnedabachelor’sdegreeinbusinessoperationsmanagementattheUni-versityofHouston.Whilethere,heco-foundedTheEntrepreneurialSociety.



Dale PollakFounder and ChairmanAuto, Inc.

DalePollak,istheFounderandChairmanofAuto.Inc.Heisanindustryveteranwith13yearsexperienceasadealerprincipaland8yearsprovidingautomotiveretailerswithsuccessfulhigh-techsolutions.Hehashelpedsomeofthemostsuccessfuldealersaroundthecountrymakedramaticimprovementsintheirpre-ownedvehicleprofitsandvolume.

Mr.Pollakhaspresenteddealerswithinnovativemanagementdisciplinesthroughdealer20groups,dealerassociationsandnumerousindustryspeakingengagements.Hecontributeseditorialregularlytoautomotiveindustrypublicationsandrecentlyauthoredabookonbestpracticesinsuccessfulpre-ownedvehicleoperations.“Velocity:FromtheFrontLinetotheBottomLine”willbeavailableinNovember2007onAmazon.com.

Mr.Pollakearnedabachelor’sdegreeinBusinessAdministrationfromIndianaUniversityandisagraduateoftheGeneralMotorsInstituteofAutomotiveDevelopment.HealsoearnedalawdegreefromDePaulUniversity’sCollegeofLaw,andisafour-timewinneroftheAmericanJurisprudenceAwardfortopperformanceinhisclass.



Rick WainschelVice President of Marketing Research and Brand Communications Kelley Blue Book

RickWainschelisthevicepresidentofmarketingresearchandbrandcommunicationsforKelleyBlueBook.HisresponsibilitiesincludeleadingtheMarketingResearchdepartmentatKelleyBlueBook,whichhebuiltfromthegroundup.Inadditiontohisroleinmarketingresearch,Mr.WainschelalsoisresponsibleforoverseeingallexternalcommunicationsoftheKelleyBlueBookbrandtoconsumers,customersandtheindustry.

KelleyBlueBook’sMarketingResearchdepartmentutilizessurvey-basedresearchfromthemorethan13millionin-marketvehiclebuyersvisitingkbb.comeachmonthtodeterminetheirthoughts,attitudes,opinionsandbuyingintentionsofnewandusedvehicles.TheMarketingResearchteamalsousesclickstream-basedbehavioraldatatopredictupcomingconsumerpurchasebehaviors.

Mr.Wainschel’sexperiencespansawidevarietyofquantitativeandqualitativemarketingresearchmethodologies.Heishighlyregardedinthetranslationofmarketingresearchinformationintomeaningfulandrelevantbrandequity,communicationsandpositioning.

PriortojoiningKelleyBlueBook,Mr.WainschelhandledconsumerresearcheffortsforeightyearsatmanypopularfoodbrandsunderfoodgiantConAgra,includingHunt’stomatoes,OrvilleRedenbacherpopcorn,andtheHealthyChoiceproductline.PriortoConAgra,Mr.WainschelworkedforYoung&RubicamAdvertising,managingandgrowingtheautomotivemarketingresearchgroup,whichservedthecompany’sLincoln-Mercurybusiness.Mr.WainschelstartedhisautomotiveresearchcareerwiththecarcareproductscompanyArmorAll.

Mr.Wainschelearnedabachelor’sdegreeineconomicsandanMBAinmarketingfromtheUniversityofCalifornia,Irvine.


Panel: What’s Effective in Rich Video


Synopsis: Theabilitytosecurekeybrandtermsandusethemtoengageonlineaudienceshasstartedarevolutioninwhichcombiningthebrandimpactoftelevisionwiththerelevanceandmeasurabilityofonlineadvertisingdeliversapowerfulandaccountablebrandexperience.ThissessionwillexplorehowclientssuchasHyundai,MINIandFordareusingrichmediain-textadvertisingtoengageaudiencesandgainmarket/brandshare.Marketerswillexplorehowtoleveragethisemergingmediaplatformandwilldiscusssomeofthechallengesfacedintheexecutionofavideoorrichmediacampaign,aswellasshareactionabletipsonhowtoexecuteavideoadvertisingcampaigntoachieveaggressiveresults.

Moderator: Gabe Greenberg,SeniorVicePresident,GlobalStrategicRelationships,VibrantMedia

Presenters: Kate Alini,MarketingCommunicationsManager,MINIUSACary Tilds,SeniorVicePresident,HeadofDigital,TeamDetroitBrian Mathena,GroupMediaDirector,CaratFusion


What’s Effective in Rich Video

Gabe GreenbergSenior Vice President, Global Strategic Relationships, Vibrant Media

GabeGreenberg,SeniorVicePresidentforVibrantMedia,hasmorethan14yearsofmulti-channelsalesandmarketingexpertise.Heleadstheglobalautomotiveandretailpracticesforthecompany,whichisthegloballeaderinin-textadvertising.Mr.GreenberghasgrownVibrantMedia’sglobalcompetenceandclientbaseintheautomotiveandretailchannels.Additionally,hemanagesthecompany’skeystrategicrelationshipsacrossallclientsrelationshipsinEurope,AsiaandtheUnitedStates.

Mr.GreenbergjoinedVibrantMediaafterasuccessfulcareeratAutobytel,wherehewasresponsibleforsalesandoperationsofAutobytelDirectandnationalsalesonkeyenterpriseaccounts.HeiscreditedwithdevelopingthebusinessmodelandmarketingstrategyforAutobytelDirect,Autobytel’smarket-leadingautomotivedirectmarketingproductsuite.Mr.GreenberggrewthenewAutobytelDirectbusinessintoamulti-milliondollar,marketleadingoperationforAutobytelInc.

Mr.GreenbergjoinedAutobytelthroughtheacquisitionofCar.com,wherehewasVicePresidentCorporateSales.AtCar.comheledtheenterprisesales,directmarketingandinteractiveadvertisinggroup.PriortoCar.com,hespentfouryearsatEpsilonInteractive(formerlyBigfootInteractive)asthenationalautomotiveandretailmarketdirectorandiscreditedwithdevelopingBigfoot’sautomotiveandretailfootprints.Healsohashadextensiveglobalmulti-channelmarketingexperienceduringhiscareerwithpositionsinout-of-homemedia,interactiveanddirectmarketing.

Mr.GreenbergisanactivememberoftheIABandIABDigitalVideoCommittee,DMAandDirectMarketingListandDatabaseCouncil,DMAPACCommittee,DMAD,AdCraft,313DigitalandtheLAAdClub.

Mr.Greenberg’speershaverecognizedhimasathoughtleaderindigitalmediaanddirectmarketing.HeisaregularonlinemediaanddirectmarketingcircuitspeakerincludingeTail,IAB,IMedia,DMA,DMADandENG,amongothers.HeisalsoservedasanadvisortotheDMAfortheDMA06’and07’andDMDays06’PACcommittees.



Kate AliniMarketing Communications ManagerMINI USA

AsMINIMarketingCommunicationsManager,KateAliniisresponsibleforthemanagementandintegrationofbrand,interactiveandretailcommunicationsintheUnitedStates.Sheoverseesthestrategicdevelopmentandexecutionofmarketingprogramsacrossallmediachannelsincludingprint,television,cinema,out-of-home,online,andpoint-of-sale.

Ms.Aliniischargedwithcreatingunique,innovativecustomerexperiencesandmaintainingbest-of-breed,“MINI-centric”marketinginitiatives.Inaddition,shemanagesMINIUSA’sCRMprogramsandWebpropertiesincluding;MINIUSA.com,MINIUSA’sonlineownercommunity,MINIdealerWebsitesanddealeraccessoryportals.

PriortojoiningMINI,Ms.Alinispent9yearsinstrategicaccountmanagementatanumberofaward-winninginteractiveagencies,wheresheworkedwithclientsincludingNike,IBM,BankofAmerica,RalstonPurina,andColdwellBaker.

Ms.AlinireceivedaB.S.inMarketingfromBostonCollege’sCarrollSchoolofManagement.



Cary TildsSenior Vice President, Head of DigitalTeam Detroit

CaryTildsistheSeniorVicePresident,HeadofDigitalforTeamDetroit,aWPPcompany.HerroleistoprovidethoughtleadershipaswellastechnicalspecialtytoleadTeamDetroit’smediaplanning,buying,optimizationandanalyticsfunctions.Sheheadsateamtoleadandsupportthedigitaleffortsofclientsintheautomotive,quickservicerestaurantandhealthcareverticals.

Previously,Ms.TildswasthedirectorofsearchforPHDiQ,wheresheledsearchbuyingandplanningsynergywithinthecompany’sintegratedmediabuyingandplanningmodel.Earlier,herearlycareerfocusedonbusiness-tobusinessmarketingatEntertainmentPublications,anInteractiveCorporationCompany.

Ms.TildsistheAAAASearchMarketingChairpersonaswellasanAdvertisingCouncilMemberforGoogle,Yahoo!andMSN.

Ms.TildsearnedaB.A.inWesternEuropeanStudiesfromtheUniversityofMichiganandanMBAinMarketingfromWayneStateUniversity.



Brian MathenaGroup Media DirectorCarat Fusion

BrianMathena,GroupMediaDirector,managestheDigitalMediaCommunicationsdepartmentofCaratFusion’sLosAngelesoffice.Histeammanagesdigitalmediabusinessforaportfolioofclientsincludingadidas,HyundaiMotorAmerica,KiaMotorAmerica,LuxuryLink,TourismAustraliaandJennyCraig.

Successesonhisclients’businessareaswide-reachingandvariedastheever-changingmedialandscapeoftoday.However,whethershowingexpertnegotiationprowesswithinthecompetitiveautomotivecategory,developingrichbrandexperiencestoconnectwiththesavvyyouthconsumerforadidas,ordeliveringqualifiedbuyersofinternationaltraveltoTourismAustralia,histeamkeepstheconsumerandtheirmotivationsattheheartofeverythingtheyplan.

Previously,Mr.MathenaworkedatSaatchi&SaatchiLosAngeles,theagencyofrecordforToyotaMotorSales,U.S.A,Inc.There,hemanagednegotiationsforToyotawithinthecompetitivein-marketautomotivesector,whilesimultaneouslydevelopingindividualvehiclelaunchstrategies.

Mr.Mathenholdsabachelor’sdegreeinAdvertisingfromTheUniversityofTexasatAustin.


Panel: Journalist Review


Synopsis: Respectedautomotivejournalistswillrecapandassesskeyideasandinformationdiscussedthroughouttheday.

Moderator: Charlie Vogelheim,VicePresident,J.D.PowerandAssociates

Panelists: Marc Stertz,ExecutiveDirector,Publications,NADACliff Banks,EditorialDirector,Ward’s Dealer Business Chuck Parker,FounderandPresident,AutomotiveInformationNetwork,Inc.


Journalist Review

Marc StertzExecutive Director, PublicationsNational Auto Dealer’s Association

MarcStertzisExecutiveDirector,Publications,inNADA’sPublicAffairsGroup,whereheisresponsibleforprintandonlinepublications,aswellasmediaproduction.HeisalsoCo-ExecutiveProducerofNADATV,theonlineandclosed-circuitnewsprogrambroadcastduringNADA’sconvention.

Mr.Stertzhasbeenajournalistformorethan35years,including16yearsasassociateeditorwithKiplingerWashingtonEditorsbeforejoiningNADAaseditor-in-chiefandpublisherof AutoExecin1989.In2006,hewaspresidentoftheWashingtonAutomotivePressAssociationandisaSilverOwlmemberoftheNationalPressClub.

Mr.StertzearnedaB.A.fromtheStateUniversityofNewYork,CollegeatOneonta.


Journalist Review

Cliff BanksEditorial DirectorWard’s Dealer Business

CliffBanksisanaward-winningjournalistwhohasbeenontheeditorialstaffatWard’s Dealer Business formorethansevenyears.

Astheeditorialdirector,Mr.BanksistheguidingforcebehindWard’seditorialendeavors.HeisregularlyinvitedtospeaktodealergroupsandindustryconferencesontopicsrangingfromOEM/dealerrelationshipstotechnology.

PriortoWard’s,Mr.BanksspentfiveyearswithadealershiptrainingfirmbasedinDearborn,MI.


Journalist Review

Chuck ParkerFounder and PresidentAutomotive Information Network, Inc.

ChuckParkerisFounderandPresidentofAutomotiveInformationNetwork,Inc.,publishersoftheWebmagazine,AutomotiveDigest.com,and11marketsegmente-newsletters.

Mr.Parkerhasmorethan40yearsofexperienceintheautomotiveindustry.HisindustrymanagementexperiencepriortofoundingAutomotiveDigest.comandAutomotiveInformationNetwork,Inc.in1998includes9yearsaspublisherofautomotiveprintmagazinesatBobitPublishinganddirectorofElectronicMedia.Beforeenteringautomotiveprintmagazinepublishing,heheldseniorexecutivemanagementpositionsatAvisLeasing,NationalCarRental,RollinsAutoLeasing,TheLeMansGroup,ColonialNationalBankandfoundedtwoautomotivesystemsandmarketingcompanies.

Mr.Parkerisanacknowledgedindustryanalystandspokespersonwithmanagementexperienceinallaspectsoftheautomotivemarketincludingcommercial&retailleasing,systemsdevelopment,bankunderwriting,car&truckrental,dealermarketingandautomotiveconferencemanagement.

AutomotiveInformationNetwork’sWebmagazine,www.automotivedigest.com,isanonlinemediamagazinethatprovidesanelectronicmediadigestofthesignificantautomotiveindustrynews,developmentsandactivitiespublishedbymajornationalandglobalprintpublications,magazinesandnewspapers.


Presentation: Third-Party Executive Panel

Date/Time: Friday,10/19/07—8:15a.m.

Synopsis: Internet-savvyexecswilldiscussthechangesintheirbusi-nessesandexperienceandtheirvisionforthefuture.

Moderator: Stephen Henson, ExecutiveVicePresident,ConsumerBusinessandMarketing,KelleyBlueBook

Panelists: Jennifer Dulski,GroupVicePresident&GeneralManager,LocalMarketsandCommerce,Yahoo!John Holt, PresidentandCEO,TheCobaltGroup Mitch Golub, President,Cars.com Mitch Lowe, ChiefExecutiveOfficer,JumpstartAutomotiveMedia,Inc.Jim Riesenbach, PresidentandCEO,Autobytel,Inc.


Third-Party Executive Panel

Stephen HensonExecutive Vice President, Consumer Business and MarketingKelley Blue Book

StephenHensonistheExecutiveVicePresident,ConsumerBusinessandMarketingforKelleyBlueBookandkbb.com.Since1992,hehasguidedthecompany’ssalesandmarketingeffortsthroughtherapidtransformationfromabusiness-to-businessbookpublishertoonlineautomotiveleader.

Mr.Hensondirectsthecompany’sconsumerbusiness,includingallfacetsofkbb.com.Additionally,hemanagesthecompany’smarketingandpublicrelationsefforts,tradeeventsandotherexternalcommunications.HeisinchargeofmanagingtheoverallBlueBookbrand,whichtodayhasachievedunparalleledawarenessfrombothconsumersandtheautoindustryasTheTrustedResource.Mr.HensonalsoisamemberofKelleyBlueBook’sexecutiveleadershipteam.

OneofMr.Henson’sfirstaccomplishmentsatKelleyBlueBookwastolaunchasoftwareproduct,KarPower,andcreateanewindustry:professionalused-carwindowstickers,featuringvehicleattributesandtheBlueBookSuggestedRetailValue.HelaterlaunchedtheBlue Book Consumer Edition,whichbecamethenation’sNo.1sellingautomotivebook.

In1995,Mr.Hensonlaunchedkbb.com,whichhasbeennamedtheNo.1andmost-visitedautomotiveinformationsitebyJ.D.PowerandAssociatesandNielsen/NetRatingsforeightyearsrunning.Inthelastdecadehehasledmanyinnovations,includingthefirstautomotivesitetofeaturedynamicallygeneratedvehicleconfigurationwithweeklypricingupdates,advertisingforautomanufacturersandcardealers,Spanish-languagecontentandreal-timemarketingresearchthroughWebanalytics,tonamejustafew.UnderMr.Henson’sleadership,kbb.comreceivesworld-classNetPromoterscores(85)forcustomersatisfaction.

BeforejoiningKelleyBlueBook,Mr.Hensonheldavarietyofsalesandmarketingpositionsformajorcomputercompanies,includingservingasanationaldirectorofmarketinginUnisysCorporation’spublicsectordivision.Hisextensiveexperiencealsoincludesmajorsponsorshipandeventmarketing.

Mr.HensonearnedaB.S.degreeinpsychologyfromMichiganStateUniversity.



Jennifer DulskiGroup Vice President & General Manager, Local Markets & CommerceYahoo! Inc.

AsGroupVP/GMofthemarketplacebusinessesatYahoo!,JenniferDulskiisresponsibleforthestrategy,operationsandP&LforYahoo!Local,Maps,Shopping,Travel,AutosandRealEstate.Sheleadsateamthatmanagesproductdevelopment,businessrelationships,content,designandmarketing.

Priortohercurrentrole,Ms.DulskiwastheVP/GMoftheAutosbusiness,wheresheledthelaunchofYahoo!AutosCustom,aleadingcommunitysiteforautomotiveenthusiasts,andthedevelopmentoftheYahoo!AutosGreenCenter,themostcomprehensivesiteforinformationanduser-generatedcontentaboutgreenvehicles.TheAutosbusinessflourishedunderherdirection,growinguniqueusersmorethan70%yearoveryear.

Previously,Ms.DulskiservedasVicePresidentofBusinessUnitMarketing,leadingYahoo!’smarketingstrategyfora$1billionportfolioofbusinessesincludingSearch,Local,Shopping,Personals,Sports,News,Entertainment,Music,Groups,MyYahoo!andSmallBusiness.Inthisrole,sheoversawmarketingteamsthatgatheredconsumerinsights,droveROIpositiveacquisitionandretention,andhelpedtobuildtheYahoo!brand.

OneofthepioneersatYahoo!,Ms.Dulskihasheldavarietyofrolesduringthepastnineyears.In2002,shewasthevisionarybehindthe“BiggestSaleinInternetHistory,”afirst-of-its-kindeventthatorchestratedsimultaneoussalesatmorethan1,000storesandcreatedsalesliftsforretailersofupto500%.In2003,shewasakeymemberofthetigerteamthatrelaunchedYahoo!Searchandledtheconsumerandinfluencermarketingstrategybehindthatsuccessfulrelaunch.

PriortojoiningYahoo!,Ms.DulskiwasthefounderandexecutivedirectorofSummerbridgePittsburgh,anacademicprogramforat-riskstudents.Shewasresponsibleforallstrategy,financialmanagement,operationsandfundraising.SummerbridgePittsburghwasrecentlyselectedasthebestsummerlearningprograminthenationbyJohnsHopkinsUniversity.

Ms.DulskigraduatedPhiBetaKappawithaB.A.inPsychologyfromCornellUniversity.ShealsoearnedanMB.A.fromCornellUniversity’sJohnsonGraduateSchoolofManagement,whereshewasaParkLeadershipFellowandreceivedtheHennyWittinkMemorialMarketingPrizeandtheDean’sExcellenceAward.



John HoltPresident and Chief Executive OfficerThe Cobalt Group

PredictingtheInternetwouldbringsignificantchangetothewaypeopleadvertised,boughtandsoldgoodsandservices,JohnHoltco-foundedTheCobaltGroupin1995.

UnderMr.Holt’sguidance,CobalthasbecomeasignificantpartnertotheNorthAmericanautomotiveindustry.CobaltprovidesmarketingservicestomorethanhalftheautodealersinNorthAmericaandnearly30automobilemanufacturers.Cobalt’sindustry-leadingproductsandservicesspanthecustomerlifecycle,helpingdealersspendtheirmarketingdollarsmoreefficientlywhilemaximizingthevalueoftheirprospectsandcustomers.

Mr.HolthashelpedCobaltraisemorethan$100millionfromsomeoftheworld’sleadingprivateequityfirms,includingWarburgPincus,ABSCapitalPartners,andOakInvestmentCapital.Sinceitsinceptionmorethanadecadeago,thecompanyhascompletednineacquisitionsandbuiltaninnovativeenterprisesoftwareplatformtopoweritsautomotiveretailingapplicationsandservices.

Mr.Holtearnedamaster’sdegreefromTheYaleSchoolofOrganizationandManagementandabachelor’sdegreefromBowdoinCollege.



Mitch GolubPresidentCars.com

MitchGolubisPresidentofCars.com.Heisresponsibleforthedailyoperationsthathavetransformedthecompanyintoaleadingonlineautomotivedestination.HisprimaryfocuscontinuestobeonthedevelopmentofCars.com’sstrategicdirection,ensuringthecompany’ssales,finance,marketing,productdevelopment,mediaandbusinessdevelopmentareasareallcloselyalignedwiththecompany’svisionandpositionedforsustainablegrowth.

Mr.GolubjoinedCars.cominJuly1997astheorganization’sfirstemployeeafterasuccessful21-yearcareerwiththeTribuneCo.WhilewithTribune,heleveragedhisextensivebackgroundineditorialmanagementtoleadthecompany’snewbusinessinitiatives,includingthecreationandmanagementofstart-upsinprint,broadcastandonline.Mr.GolubalsoheldaleadershiproleinTribune’semergingNewMediaGroup,wherekeyaccomplishmentsincludedthelaunchoftheSouthFloridaSun-SentinelWebsiteandthecreationofDigitalCitySouthFlorida,nowapartofAmericaOnline.Inrecognitionofhiscontributions,Mr.GolubreceivedtheTribuneCo.’sfirstValuesAward,presentedinappreciationofbusinessachievementsdemonstratingcreativityandentrepreneurialism.

Asaresultofhisexpertiseandpioneerstatus,Mr.Golubhasparticipatedinavarietyofindustrypanels,workshopsandspeakingengagements.HecurrentlyservesontheboardofdirectorsfortheInteractiveAdvertisingBureau,workingtoadvancetheorganization’smissiontobuildandsustainmomentumfortheinteractivemediaandmarketingindustry.



Mitch LoweChief Executive OfficerJumpstart Automotive Media, Inc.

AsCEO,MitchLoweisresponsibleforJumpstartAutomotiveMedia,Inc.’soveralldirection,strategyandexecution.Heisoneofthefoundersofthecompany,whichpartnerswithleadingWebpublisherstocreatetheInternet’slargestandhighest-qualitycommunityofvehicleshoppers.Jumpstart’stargetedreachandinnovativemarketingprogramshelpautomotivemanufacturersanddealersimprovetheiradvertisingresultsandhelpWebpublishersachieveamaximumreturnontheiraudience.

Mr.Lowebringstotherolemorethan12yearsofexperienceintheInternet,interactivemedia,directmarketing,strategicdevelopmentandcorporatefinance.PriortoJumpstart,heservedasseniorvicepresidentofCorporateandStrategicDevelopmentforOpenAuto.com,anautomotiveresearchWebpublisher.Hewasresponsibleforstrategicmarketingandbusinessdevelopmentaswellasestablishingrelationshipswiththee-commercegroupsattheautomanufacturers.Previously,Mr.LowefoundedandservedastheCEOofSpecialDelivery,aChicago-baseddirectmarketingagencywhereheoversawthemediaplanning,buying,creative,andproductdevelopmentfunctionsofthecompany.Mr.LowestartedhiscareerincorporatefinanceattheChicagoofficeofValueMetrics,assistingmid-marketprivatelyheldcompaniesonavarietyoftransactionsandassignmentssuchasmergers,acquisitions,capitalraisesandvaluationwork.

Mr.LoweisagraduateofArizonaStateUniversity.



Jim RiesenbachPresident and CEOAutobytel, Inc.

Aveteranofonlineanddigitalmedia,JamesRiesenbachprovidesAutobytelInc.withabalanceofleadershipexperience,broadoperationalandmarketingskills,andextensivedomainexpertiseinSearch,Local,Classifieds,andeCommerce.AsPresidentandCEO,hismissionistoprovidetheWeb’smostconvenientandcomprehensiveautomotiveconsumerexperience,inturncreatingnewmarketingvalue—acrossthepurchaseandownershiplifecycle—forcardealers,automakersandotherautomotivemarketers.Mr.RiesenbachalsoservesonAutobytel’sBoardofDirectors.

UnderMr.Riesenbach’sleadership,thecompanylauncheditsflagshipsite,MyRide.com,whichcombinescutting-edgeoriginalcontentwiththefirstfullyintegratedverticalsearchexperiencefortheautomotivemarketplace.Integratedintothesiteisanonlineautomotivecommunityshowcasingmultimediauser-generatedcontent,aswellasofferingvideoandphoto-sharing,audiopodcasts,bloggingandmessageboards.AnInternetfirst,MyRide.comisdesignedtoenableconsumerstoquicklyaccessrelevant,organizedinformationon“allthingsautomotive”fromacrosstheWeb,withouthavingtojumpfromsitetositeorsiftthroughoverwhelming,disorganizedgeneralsearchengineresults.

MuchofthevisionandexpertisethatMr.RiesenbachbringstoAutobytelwasgarneredduringadecadeofleadershipexperiencewithAOL.From2001to2006,heservedasseniorvicepresidentofAOL’sSearchandDirectionalMediaGroup,establishingthegroupasasignificantandhigh-growthcomponentofAOL’sadvertisingmix.BeforeheadingAOLSearchin2001,Mr.RiesenbachwasafounderandprincipalleaderinAOL’sLocalGroup,leadingthegrowthofthenetworkfromfewerthan10tomorethan200U.S.marketsandexpandingitsconsumerandadvertisingofferings.PriortojoiningAOLin1996,hespentsixyearswithComcastCorporation.

Mr.Riesenbachholdsabachelor’sdegreefromRutgersUniversity.


James D. FarleyGroup Vice President of Marketing and CommunicationsFord Motor Company

Presentation: Enhancing Interactive Focus


Presenter: Jim Farley,GroupVicePresidentofMarketingandCommunications,FordMotorCompany

JamesD.FarleyisGroupVicePresidentofMarketingandCommunicationsforFordMotorCompany.

Previously,Mr.FarleyGroupVicePresidentandGeneralManagerofLexus,theluxurydivisionofToyotaMotorSales(TMS),U.S.A.,Inc.,andacorporateofficerofTMS,wherehewasresponsibleforallaspectsoftheLexusautomotiveoperations,includingsalesandmarketing,retaildevelopment,customersatisfactionandproductplanning.Hisresponsibilitiesalsoincludedcoordinatingsalesactivities,dealerrelations,partsandserviceoperations,andthemarketingoperationsoffourregionalofficesaroundthecountry.

Earlier,Mr.FarleyservedasgroupvicepresidentofToyotaDivisionmarketingandwasresponsibleforallToyotaDivisionmarketplanning,advertising,merchandising,salespromotion,incentivesandInternetactivities.

Mr.FarleyjoinedToyotain1990inthestrategicplanningdepartment.Subsequently,heheldseveralpositionsincludingLexusproductplanner,manageroftruckproductplanningforTMS,manageroftruckseriesteammarketingandnationaladvertisingmanager.HealsoheldthepositionofgeneralmanagerofproductmanagementforToyotaEurope.Additionally,hewasassistantareamanagerwiththeCentralLexusAreaofficeandwaspromotedtoLexusCentralAreamanagerfortheLexusDivision.

Mr.FarleyalsoservedascorporatemanagerforScion,focusingonproductdevelopment,salesplanning,customerservices,logisticsanddistribution.HewaslaterpromotedtovicepresidentofScion,wherehewasresponsibleforallScionactivities.Priortohispromotiontogroupvicepresidentofmarketing,hewasvicepresidentofmarketingforToyotaDivision.

Mr.FarleyattendedGeorgetownUniversityinWashington,D.C.,whereheearnedabachelor’sdegreeineconomicsandcomputerscience,andtheUniversityofCalifornia,LosAngeles(UCLA),wherehecompletedhisMBAwithafocusinfinance.


Panel: Tier II Marketing and Media Spend


Synopsis: ThepanelexploresthehurdlesandsolutionsagenciesandmediacompaniesalikearehavinginshiftingtoRDAbudgetstomatchconsumerbehavior.

Moderater: Dillon McDonald,ChiefExecutiveOfficer,JumpstartAutomotiveMedia,Inc.

Panelists: Jason Gole,AssociateMediaDirector,MindshareTeamDetroitAndrew Moldovan,VicePresident,MazdaMediaDirector,DonerErika Shoup,eMarketingManager,CriticalMassSara Morton,DirectorofStrategyforNissanandInfiniti,OMD


Tier II Marketing and Media Spend

Dillon McDonaldChief Executive OfficerJumpstart Automotive Media, Inc.

AsChiefOperatingOfficerofJumpstart,DillonMcDonaldisresponsibleforthecompany’sproductstrategy,howthecompanyimprovesexistingproductsandwhatnewproductswillbeadded.Additionally,heworkscloselywitheachmemberofthemanagementteamtoensuretightcommunication,coordinationandteamwork.Mr.McDonaldwasoneofJumpstart’sfirstemployeesandinitiallyranthecompany’sDealerDivision,whichmanagedallaspectsofthenew-andused-carleadprograms.Mr.McDonaldisanautoInternetindustryveteran.

PriortoJumpstart,Mr.McDonaldheldaseniorleadershippositionatOpenAuto.com,whereheoversawthesalesdepartmentthatbuiltanetworkofmorethan7,500dealers.Mr.McDonaldstartedhiscareerinretailautomotiveandalsoheldsalesandsalesmanagementpositionsatKendall-JacksonWinery.

Mr.McDonaldgraduatedfromtheUniversityofCalifornia,Davis.


Jason GoleAssociate Media Director Mindshare Team Detroit

JasonGoleisanAssociateMediaDirectoratMindshareTeamDetroit.Overhiscareer,hehasgainedawiderangeofexperiencerunningdigitalmediacampaignsforavarietyofnationalandregionalclients.Inadditiontomediaroles,hehasworkedontheagencyaccountservicessideandthesalesside.

Overthepastseveralyears,Mr.GolehasfocusedhiseffortsonthedevelopmentofTierIIautomotivemediaplanningandbuyingstrategyanddedicatedlocaldigitalmediadepartments.Thesedepartmentsbeganandgrewasstart-upbusinessunits,expandingtoincludemetricsandanalytics,billing,andoverallmediastrategy.

TogetherwithMindshareTeamDetroit’sotherbusinessandtechnicalleaders,Mr.Goleisfocusedonfurtherinnovationanddevelopmentoflocaldigitalmediaforthebenefitofclients.




Andrew MoldovanVice President, Mazda Media DirectorDoner

In2006,AndrewMoldovanjoinedDonerasVicePresident,MazdaMediaDirector.Mr.Moldovanbringsmorethan16yearsofautomotiveadvertisingexperiencetoDoner,havingworkedinallthreeautomotivecategories(domestic,AsianandEuropean).Mostrecently,heledtheteamthatmanagedtheBMWbusiness–includingtheBMWFilmSeries,whichwonthefirst-everCannesTitaniumLionAward.

Mr.MoldovanearnedaB.A.inpubliccommunicationsfromStateUniversityofNewYork,Buffalo.


Erika Shoup eMarketing ManagerCritical Mass

ErikaShoupiseMarketingManageratCriticalMass,whereshecurrentlyworksontheMercedes-BenzeMarketingteamplanning,buyinganddevelopingstrategyforonlineRDAmedia.HermainfocusistheMercedes-BenzRegionalDealerAssociationmediaprogrammanagingover150individualmediaplansaroundthecountry.

PriortojoiningtheCriticalMassteam,Ms.ShoupwasapartoftheNationalSalesteamatCars.com.ShehasgaineddiversemediaandautomotiveexperienceontheagencysideatCriticalMassandonthepublishersideatCars.com.




Sara Morton Director of Strategy for Nissan and InfinitiOMD

SaraMortonisGroupDirectorofStrategyforNissanandInfinitiatOMD.ShejoinedOMDfromMcKinney,whereherintegratedstrategyworkforclientssuchasAudi,SonyElectronics,TravelocityandQwestCommunicationsgarneredmultiplecreativemediaawardsfromthelikesofMEDIAmagazine,InteractiveAdBureau(IAB,)andtheAmericanMarketingAssociation,amongothers.Throughouthercareer,Ms.Mortonhasbeendedicatedtoleveragingthepowerofcreative,mediaandtechnologyconvergencetoachieveextraordinarybusinessresults.

AftergraduatingwithhighhonorsfromSmithCollege,Northampton,MA,Ms.MortonstartedhercareeratBatesWorldwideinNewYorkCityasatraditionalmediaplanner,workingontheWarnerLambertbusiness.Afterbriefstintsinout-of-homemediaandatafinancialservicesadagency,shewasbittenbytheInternetbugandwenttoSotheby’stolaunchtherenownedauctionhouse’sWebsiteandauctionengine.Whilethere,shecollaboratedonthemulti-milliondollardealwithAmazontomanageSotheby’scollectiblesauctions.In1999,Ms.MortonreturnedtoheragencyrootstoworkatBeyondInteractive,GreyGlobalGroup’sinteractivemediaplanningandbuyingentity.

Ms.Morton’spassionforintegratedmediastrategystartedearlyinhercareeratBeyondInteractive,collaboratingwithMediacomonaward-winningcampaignsforAutobytel,Car&Driver/Road&Track,M&M/Mars,Cendant(CheapTickets,AvisRent-a-Car,)andDardenRestaurants(OliveGarden,RedLobster.)HersuccessworkingwithMediacom’sresearchteamoneconometricmodelingfortheseclientsledtoa1.5-yearstintinthenewlycreated(atthetime)MediacomDigital,Grey’sintegratedmediaplanning,buyingandmeasurementdivision.

In2001,Ms.MortonwentbacktoBeyondInteractivetoworkforDavidGoodrich.HerstrategicleadershipoftheGlaxoSmithKline(GSK)business,andhersuccessorchestratingmultipleagencies,brandsandcampaignsledtoa1.5-yearstintasanon-siteagencyconsultantatGSKinNorthCarolina.


Charles VogelheimVice PresidentJ.D. Power and Associates

CharlieVogelheimisVicePresidentofAutomotiveDevelopmentatJ.D.PowerandAssociates.Mr.VogelheimisresponsiblefortheAutomotiveRoundtable,thepremierforumforindustryleadersandexecutivestoshareanddiscussmarketforcesaffectingtheautomotiveindustryworldwide.OtherinitiativesincludespokespersonadnprovidingcontentforJDPower.com.Mr.Vogelheimisoftenafeaturedspeakeratautomotiveseminars,educationalmeetingsandmediainterviewsandisaregularcorrespondentonCarandDriverRadio’sweeklyshow.

PriortojoiningJ.D.PowerandAssociates,Mr.Vogelheimspent20yearsatKelleyBlueBook,servingasakeymemberofitsmanagementteamandaschiefspokesman.Mostrecently,hewastheexecutiveeditorofKelleyBlueBook’sextensiveused-vehicledatabase,thecornerstonetoallofthecompany’sproducts,includingbooks,softwareandInternet.Mr.VogelheimwasinstrumentalintransitioningtheBlueBookfromaregionaltradepublishingcompanytoaninformationandInternetsuccess.Additionally,hewasanoriginalcontributortothedevelopmentandimplementationofseveralotherautomotiveWebsites.

Mr.Vogelheimearnedabachelor’sdegreeineconomicsfromGonzagaUniversityinSpokane,Washington.HiseducationincludedoneyearabroadstudyingtheformationoftheCommonMarket/EuropeanUnion.Hesubsequentlypursuedaninterestinaviation,includingseveralyearsasaflightinstructor,groundschoolteacher,flightclubmanager,bushpilot(flyingfloatplanesinAlaska)andanairtrafficcontroller.

Host and Emcee


AOL is a leading global Web services company with a substantial and growing worldwide audience, a suite of powerful Web brands, industry-leading products and one of the largest and fastest-growing advertising networks in the United States.

Autobytel Inc. is one of the largest online automotive marketplaces empowering consumers to make smart vehicle choices, while providing dealers and manufacturers with leading customer-generation, dealership training and CRM programs. Autobytel’s new flagship site, MyRide.com, combines cutting-edge original content with the first vertical search experience for the automotive marketplace.

With more than 1.3 million vehicles for sale, AutoMart.com is the largest dealer-exclusive automotive Web site. It captures the power of 8 million monthly Auto Mart magazines and a dominating paid search marketing effort, AutoMart.com drives phone, Web site, email and cutting-edge instant messaging leads to more than 15,000 dealers nationwide.

AutoTrader.com is the ultimate automotive marketplace and consumer information Web site. The site aggregates in a single location over 3 million vehicle listings from 40,000 dealers and 250,000 private owners and attracts more than 11 million qualified buyers each month. The company connects more buyers to sellers and more sellers to buyers—dramatically improving the way people research, locate and advertise vehicles.

Cars.com, a leader in online automotive advertising, is a single-source provider for integrated online ad services with comprehensive ad packages, new services for lead generation, more display advertising products, exclusive partnerships, national advertising support, training, and most of all, measurable results.

Sponsors


Sponsors

The Cobalt Group is North America’s leading provider of automotive marketing services. For more than a decade, Cobalt’s exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world’s major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA).

Jumpstart Automotive Media, Inc. (www.JumpstartAutomotiveMedia.com) partners with leading Web publishers to create the Internet’s largest and highest-quality community of vehicle shoppers. Jumpstart’s targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help Web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than 1,000 automotive dealers as customers. Key partners include NADAguides, Vehix, Consumer Guide Automotive, J.D. Power Autos, Google, Yahoo and eBay.

Kelley Blue Book’s kbb .com is the most-visited automotive information site in the United States. It provides new-and used-vehicle shoppers with timely and unbiased pricing, values and vehicle information to facilitate their purchase decision. The company’s history of trust underpins its growth in meeting the dynamic needs of the new-vehicle shopping process today.

Vibrant Media is the leader of in-text advertising and a premier provider of contextual video advertising, giving marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize in-text advertising campaigns.

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.


Rapid Response Rapid Response automatically places phone calls to participating dealers, immediately notifying them each time a customer requests a price quote from their dealership. Dealers simply press “1” on their phone to connect to the customer, often while they are still online. This innovative service generated significant improvements to customer response rates and sales among dealers.

Enpocket Enpocket is the global leader in mobile advertising, providing brands with end-to-end, turnkey solutions that make marketing to the personal device simple and effective. With an award-winning platform and worldwide partner network of mobile operators and publishers, Enpocket delivers high ROI mobile advertising experiences. Powered by analytics, the Enpocket Platform delivers targeted intelligent mobile marketing with measurable results.

DoubleClick Rich Media and Video DoubleClick Rich Media and Video provides a single solution for interactive design, ad serving and reporting. It makes rich media campaign creation and execution easy for the buyers, sellers and creators of rich media by integrating even the most complex rich media effects into the industry-standard DoubleClick DART® ad management platform. DoubleClick’s full-service staff helps clients throughout the entire process from campaign kick-off to the last ad served.

Revenue Science Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available, the Revenue Science Targeting Marketplace manages more than one billion behaviors a day with access to more than 100 million unique Internet users, and makes them accessible to marketers and publishers to connect with an engaged audience.

Technology Panel/Tables


Technology Panel/Tables

Placecast Placecast transparently location-enables online advertising without requiring any configuration or download by the end users. Placecast’s unique targeting and overlay technology dynamically transforms generic advertising creative into local advertising using custom properties such as address, name, distance from user, user location, and many others.

GetABBY GetABBY is one of America’s only companies to apply artificial intelligence to all forms of customer relationship management (CRM). ABBY, which is distributed by Eidoserve, uses natural speech interaction to communicate with your customers or potential clients; this means even though she is a “bot” she actually talks, listens, understands, answers questions, asks questions and carries on a seamless dialogue on focused topics. She also speaks up to 17 languages!

CallCommand CallCommand is excited to present leading edge technology developments. We will showcase how to use a variety of mobile technologies to establish presence and open new communications channels to consumers. We will also demonstrate the use of interactive text and multimedia messaging to provide new avenues of information delivery to prospects.

ABS, Inc. Auto Bid Systems, Inc. owns and operates LIVEoffer™ the first customizable Internet advertising and e-commerce solution that allows auto dealers to present a specific car or group of cars anywhere that Internet buyers congregate. On the dealer’s Web site, to search engines, via banner ads and CRM newsletters, LIVEoffer™ gives car shoppers an anonymous, time and cost effective negotiation experience, which benefits the dealer through lower advertising and transaction costs and a more satisfied customer. LIVEoffer™ integrates with the dealership’s DMS, allowing dealers to easily control vehicle pricing, pictures and vehicle information details. Once the vehicles have been selected for Internet presentation and priced, the ads created by the dealer enable buyers to make an offer, lock-in the purchase price of the vehicle they want before visiting the dealer showroom to finalize their purchase.

Vimation Vimation offers the cutting edge interactive video platform on the market with its VIM Platform. Allowing users to directly interact with video and the ability to dynamically adapt content creates a great user experience and allows publishers and advertisers to be relevant to their audience.


Special Thanks to our Media Partners:

Technology Café sponsored by:

J.D. Power and Associates Online Automotive Review

AutomotiveDigest.com

Digital Marketing Magazine

Ward’s Dealer Business

NADA Publications

BusinessWeek

Documents

2007 Air Workbook