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2006
Year End
Confectionery IndustryReview
USA Market
Retail Performance
2006 Retail Confectionery Sales
52 week sales estimates January - December 2006 % $ Change
Confectionery $28.9 +2.8%(Chocolate, Sugar, Gum) Sales in billionsEstimates are based upon interpretation of IRI retail sales data, NCA Shipment Data, and Euromonitor
2006 Retail Channel Performance
Channel 2006 $ Sales 2006 % GrowthSupermarkets $4.3 +0.1%*Wal-Mart $3.2 +6.7% Mass X Wal-Mart $1.3 1.5%Convenience Stores $4.2 +9.4%Drug Stores $2.4 +4.6%*Warehouse Clubs $2.1 -0.3*Dollar Stores $.8 EvenVending $1.2 +0.5%*Bulk $1.5 -0.4
Based on 52 Week Sales – January - December 2006
•Source: Sales figures are compiled by National Confectioners Association based on input from Information Resources, Inc. NCA/CMA Monthly Shipment Reports and U.S. Department of Commerce •Sales Figures in billions
2006 Retail Category SalesCategory $ Sales Growth Category Size (000 millions)
Misc. Snacks +28.0% $220
Snack/Granola Bars +4.3% $1,915 Coffee +3.0% $3,017Bakery Snacks +3.5% $860Salty Snacks +2.6% $7,462Candy & Gum +1.6% $8,000Ice Cream -0.3% $4,402Cereal -0.6% $6,108Cookies -0.6% $3,919
Carbonated Beverages -1.2% $13,315 Milk -2.9% $10,823Dry Fruit Snacks -3.5% $510
Information Resources FDMX 52 week sales through December 31, 2006
Supermarkets,
Drug and Mass Only
Candy and Gum Rank 3rdAmong Food Categories
$13.30
$7.50
$6.10
$4.40
$3.90
$8.00
$10.80
$0.0 $3.0 $6.0 $9.0 $12.0 $15.0
Carbonated Beverages
Milk
Candy& Gum
Salty Snacks
Cereal
Ice Cream
Cookies
Pro
du
ct C
ateg
orie
s
$ Billions
-1.2%
-2.9%
+1.6%
+2.6%
-0.6%
-0.3%
-0.6%IRI Food, Drug & MassExcluding Wal-Mart 12/31/06
2006 Seasonal Performance
What Affects Seasonal Sales?
Date/Day of HolidayThe EconomyConsumer ConfidenceConsumer MoodShopping Patterns/HabitsMerchandising Strength/Visibility
Confectionery Seasonal Sales(** in millions of dollars)
$ Sales
2006 Valentine’s Day $971
2006 Easter $1,884
2006 Halloween $2,146
2005 Christmas $1,389Results as of January 2007Source: Sales figures are compiled by National Confectioners Association based on input from Information Resources, Inc. NCA/CMA Monthly Shipment Reports and U.S. Department of Commerce
Holiday 2005 2006 2007
Valentine’s Day Monday Tuesday Wednesday
Easter 3/27 4/16 4/8
Halloween Monday Tuesday Wednesday
Christmas Sunday Monday Tuesday
Thanksgiving 11/24 11/23 11/22
Shopping Days 31 32 33
Holiday Dates/Days
Seasonal Confectionery Trends
2006 2005 2004 2003 2002
VALENTINE’S -4.0% -3.0% -7.6% +6.5%
EASTER -7.6% +5.5% +2.2% -2.2%
HALLOWEEN +2.4% +0.7% -0.4%
CHRISTMAS -3.5% -1.4% -3.0%* IRI FD&M
+0.1%
+7.0%
+2.3%
+2.4%+1.0%
+2.8%
USA Market
2006 First Eleven Months
Manufacturer Performance
2006 Confectionery Performance
Category Manf. Sales %
Chocolate $6.5 billion +0.9%
Non-Choc. $3.1 billion +6.1%
NCA Monthly Shipment Reports January – May 2006
Manufacturers’ ShipmentsJanuary – November 2006