Perfect Fit

PHARMACEUTICAL EXECUTIVE94 NOVEMBER 2005 www.pharmexec.com

BUYING A NEW PAIR OF JEANS IS ONE OF THE PAINFULlittle pleasures in life. First come the decisions.Taper or flare? Vintage or new? Baggy or form-fitting? And then it’s time to try them on. Astyle that looks good on the rack proves less

than flattering—or even awful—in the mirror. But it’s allworth it when you don new denims with a perfect fit.That feeling underlies the 2005 Rx Club Award’s call-for-entries poster, which took home a silver award in thedirect-mail self-mailer category. The Rx Club Awards,now in their 19th year, honor the creative aspects of phar-maceutical product advertising and promotion. The win-ning Rx Club entry sticks with this theme of finding theperfect fit in its poster, titled “Can you hang with best inthe industry?” It presents a line of jeans in differentwashes and styles, each adorned with a question: “Is it toorisqué?” “Or too conservative?” “Is it trying too hard?”And under a lovingly worn pair: “Will it hold up?”»

Rx CLUBAWARDS2005

Agencies are trying on

new kinds of advertising

concepts. Do they they

size up?

BY ALANA KLEIN, SENIOR ASSOCIATE EDITOR

The

PHARMACEUTICAL EXECUTIVE 95

CATEGORY MIXED-MEDIA ADVERTISING // TITLE EVOCLINCAMPAIGN // AGENCY ABELSON-TAYLOR // CLIENT CONNETICS //CREATIVE DIRECTOR ROB KIENLE // ART DIRECTOR JULIEGARAMOND AND GEORGE STARR // COPYWRITER CAREN SPIGLAND// PRODUCT MANAGER ELDON MAYER AND PATTY HAMMILL

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CATEGORY MAGAZINE ADVERTISINGCAMPAIGN // TITLE TRAMAL CAMPAIGN //AGENCY SUDLER & HENNESSEYMELBOURNE // CLIENT CSLPHARMACEUTICALS // ART DIRECTOR MARK WEBSTER //COPYWRITER DAVID BACON //PRODUCT MANAGER SUE MCFADDEN //ARTIST/PHOTOGRAPHER/ ANIMATORCARLOS ALCAIDE // STRUCTURAL DESIGNER DAVID THOMAS

CATEGORY BEST CONSUMER WEB SITE // TITLE ALESSE.CA //AGENCY ANDERSON DDB HEALTH & LIFESTYLE // CLIENT WYETHPHARMACEUTICALS // CREATIVE DIRECTOR RON HUSON // ART DIRECTORMONICA BROEKHOVEN // COPYWRITER ABRAHAM ZACHARIAH //PRODUCT MANAGER SANDRA WILSON // ARTIST/PHOTOGRAPHER/ANIMATORNATASHA NICHOLSON AND BRENDYN ZACHARY // STRUCTURAL DESIGNERLISA MARK // URL WWW.ALESSE.CA

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PHARMACEUTICAL EXECUTIVE96

“The jeans are direct metaphors foradvertising concepts,” says the creativedirector of the Rx Club campaign, MarkMcDowell, of Wishbone-ITP. “Theseare the same questions that agencies andclients ask themselves when developingan ad concept.”

A Different LandscapeBut finding the perfect concept takes a lotof time, thought, and energy—not to men-tion creativity. Based on this year’s nearly1,700 entries, many clients and agenciesproved they were up for the challenge.New this year: interactive ads won fewerawards, which may indicate that judgeshave higher expectations for the genre.

“There was an enormous amount ofvery great illustration, animation, andtechnical prowess,” says Sandra Holtz-man, president of Holtzman Communi-cations. “But just because somethingmoves does not make it interactive.”Interactivity, she says, means giving theend user a chance to start a relationshipwith the company.

Many judges felt the most creativework came from the campaigns aimed atspecialists. “I think agencies used to shyaway from the specialty market becausethey felt they had to have an in-depthunderstanding of the therapeutic cate-gory,” says Jim Moriarity, CEO of theSynapse Group, and a 2005 Rx ClubAwards judge. “But now, clients are start-ing to accept that it may be more impor-tant to hire agencies with more creativesense than those with fancy PhDs.”Moriarity says that Visible Productions’illustrated guide to orthopedic conditionsfor Novartis Animal Health offered anice blend of creative design and vividorthopedic descriptions. That may bewhy it took the gold in the special proj-ects category.

Heady HeadlinesAds in the therapeutic and general-pub-lic-service categories were also wellreceived this year. “I see more of a focuson category advertising rather than onspecific products,” says RichardMalinksy, creative director for Pharmed-ica Communications, who also served asa judge. “There were some great cam-paigns in the category of safe sex. I sawsome really edgy, compelling stuff.”

Malinsky singles out Ogilvy HealthworldToronto’s genital herpes campaign forGlaxoSmithKline. Under a perfume bot-tle labeled “Genital Herpes” a headlinewarns: “Don’t give your new relationshipa gift from the past.” The campaignoozes edginess and tongue-in-cheek sass.

Malinsky also praises patient educa-tion materials that focus on disease edu-cation—a strategy that plays to FDAconcerns. “I think people are realizingthat product education is as important asthe advertising message,” he says. “Edu-cational advertising can play a strong

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GOLD2005 CATEGORY MAGAZINE ADVERTISING CAMPAIGN // TITLE DYNAMITE/CACTUS/BLOWTORCH FEET// AGENCY GSW

WORLDWIDE // CLIENT TAP PHARMACEUTICALS // CREATIVE DIRECTOR RANDALL MONTGOMERY // ART DIRECTOR ANDYSPITZER AND DENNIS LEAHY // COPYWRITER WILLIAM ALEXANDER // ARTIST/PHOTOGRAPHER DENNIS MANARCHY

CATEGORY AGENCY SELF PROMOTION // TITLE STONEFLY BROCHURE // AGENCY STONEFLY COMMUNICATIONS //CLIENT STONEFLY COMMUNICATIONS // CREATIVE DIRECTOR TINA FASCETTI // ART DIRECTOR TRISH HEINFELDT //COPYWRITER JEFF TOBIN AND DREW REARDON

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PHARMACEUTICAL EXECUTIVE98 NOVEMBER 2005 www.pharmexec.com

CATEGORY DTC/OTC CONSUMER PRINT // TITLE REFERRING PHYSICIAN OUTREACH SUITE OF TOOLS // AGENCY BRIDGE WORLDWIDE // CLIENT ETHICON ENDO-SURGERY // CREATIVE DIRECTOR TIM FENING // ART DIRECTOR PAT MORGAN //COPYWRITER SCOTT HOFFMAN // PRODUCT MANAGER KATE PERKINS

role in staying on message and creatingbrand identity.”

Clear MessagesBut some agencies still have a long way togo. “On a 10-point rating scale, I thoughtthere were a lot of sixes and sevens,” Mori-arty says. “I see clients and agencies reallystruggling to make everything fit on a page

and honor FDA requirements at the sametime.” He says some agencies and clientstry to include too much information. “Asa result, the message they’re trying to getacross gets muddled in the process.”

Moriarty says GSW Worldwide’s cam-paign for TAP Pharmaceuticals showshow to effectively portray a message. Thethree ads are part of a disease-awareness

campaign for gout, a joint disorder causedby uric-acid buildup, which often beginsin the big toe. The ads, which won thegold for best campaign, show three pairsof feet, with one foot taking on an alarm-ing form in each ad—a cactus, a blow-torch, and five dynamite sticks for toes.“The ad makes data presentation interest-ing and compelling,” Moriarty says.

Abelson-Taylor continued its winningstreak with its Evoclin campaign, featuringa bold, singular graphic, compelling copylines, and a clear, direct message.

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MAGAZINE // TITLE IRRITATION. ITCHING.SORES. DON’T GIVE YOUR NEW RELATIONSHIP A GIFT FROM THE PAST // AGENCY OGILVYHEALTHWORLD TORONTO // CLIENTGLAXOSMITHKLINE // CREATIVE DIRECTORGORD SCHWAB // ART DIRECTOR GORDONMARSHALL // ARTIST/PHOTOGRAPHER/ANIMATOR GRAHAM FRENCH

CATEGORY BEST HEALTHCAREPROFESSIONAL WEB SITE // TITLE THE

SCIENCE OF SLEEP WEB SITE // AGENCY SHAW SCIENCEPARTNERS // CLIENT TAKEDA PHARMACEUTICALS //CREATIVE DIRECTOR DAVID ROLLO // ART DIRECTORDANIEL BROWN // COPYWRITER DR. SCOTT CHANDLER //PRODUCT MANAGER PHYLLIS WHITTINGHAM //ARTIST/PHOTOGRAPHER/ANIMATOR ALEX HUESO //STRUCTURAL DESIGNER MACQUARIUM // URL WWW.SCI-ENCEOFSLEEP.NET

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PHARMACEUTICAL EXECUTIVE100 NOVEMBER 2005 www.pharmexec.com

CATEGORY MAGAZINE ADVERTISINGCAMPAIGN // TITLE LETHAL OBSESSION // AGENCY PALING WALTERS // CLIENTROCHE // CREATIVE DIRECTOR FRANKWALTERS // ART DIRECTOR PAUL BYRNE ANDDAVID DALLEY // COPYWRITER CARMELTHOMPSON // PRODUCT MANAGER SIMONDOYLE // PHOTOGRAPHER PAUL BEVITT

“While specialists tell us theyare data hounds, they actuallyrespond well to campaignswith a consumer touch.”

Another consumer-friendlycampaign won accolades fromPharmedica’s Malinsky, andgold for its creators. For thesecond-year in a row, Abelson-Taylor took first place in themixed-media category. Thisyear’s Evoclin campaignboasted: “Now you can treat acnewhenever it pops up.” The ad shows ateenage boy’s bare torso with the word“here” on his chest, in a stencil scriptthat suggests acne. “This ad displaysquality communication—it has a com-pelling copy line and a great graphic,”Malinsky says. “It’s all about strategicthinking, and not about cleverness. Theheadline and singular graphic workwell together to create powerful com-munication.”

Malinksy says he would like to seeillustrated headlines and special effectsbecome tactics of the past. “The ads thatseparated themselves from the pack grewfrom a strategic base with a clear commu-nication objective,” he says.

Another judge wants to raise the bar inthe video and interactive categories. “I’dlike to see improvements in the use oftypography, more original execution, andless stock photography,” says StephenKing, executive vice president and directorof creative services at Euro RSCG Life.

But Ellen Schiff, art supervisor of BrandEdge, a group within Grey Healthcare, anda 2005 Rx Club Awards judge, praises theoriginality of a video about sperm cells,titled “The Adventures of Bob and Sam,”from Hurd Studios. “The ad makes scienceprovocative and clear at the same time,”she says. Schiff encourages more agencies

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CATEGORY CALENDARS //TITLE A YEAR + CALENDAR // AGENCY ALTUM // CLIENTTIBOTEC THERAPEUTICS// CREATIVE DIRECTORSUZANNE GABY-BIEGEL //ART DIRECTOR DEBBICIAURO // COPYWRITERSUZANNE GABY-BIEGEL // ARTIST/PHOTOGRPAHERJOE MONROE

The Man Behind the CalendarThe sales promotion award category highlighted a calendar this year, from Altum and TibotecTherapeutics. Designed by Joe Monroe, an artist who has been HIV positive for more than 20years, the 15-month calendar beams with optimism, whimsy, hope, and even religiousimagery. Each month displays a different painting by Monroe.

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104 NOVEMBER 2005 www.pharmexec.com

CATEGORY DIRECT MAIL // TITLE ALLEGRACEREAL PROGRAM // AGENCY ABELSON-TAYLOR// CLIENT SANOFI-AVENTIS // CREATIVEDIRECTOR JOSH VIZEK // ART DIRECTOR BRADGRAETZ AND JANE BETZ // COPYWRITER MARKWASSERMAN // PRODUCT MANAGERCHRISTOPHER HOLL

CATEGORY EDUCATION // TITLE SAFETY PIN // AGENCY SUDLER & HENNESSEY //CLIENT ORGANIZATION OF PHARMACEUTICAL PRODUCERS OF INDIA // CREATIVEDIRECTOR SUDHAKAR MORE // ART DIRECTOR SUDHAKAR MORE // COPYWRITERSIMRAN WADHWA AND ANAGHA SHUKLA // PRODUCT MANAGER HOMI BHABHA //ARTIST/PHOTOGRAPHER/ANIMATOR VISHAL BHOSLE

CATEGORY FULL PAGE MAGAZINE ADVERTISINGTITLE // PARALLAX PROFESSIONAL AD AGENCY

ADAIR-GREENE HEALTHCARE COMMUNICATIONS // CLIENTARTHROCARE CORPORATION // CREATIVE DIRECTORRITA BRETT // ART DIRECTOR DAVID BURNETTE // COPYWRITER CARL WALKER // PRODUCT MANAGERJENNIFER GEORGE

to take chances with videos. “A lot of themtend to play it safe and follow the same for-mula. In order to distinguish your product,you must push the envelope.”

John La Salla, a judge this year and theowner of GLUE Design, agrees. “Viewerscan manage more stimulation,” he says.“As it is, they surf the Web while watch-ing TV. The key is to give them a moretextured product with more stimulus.”

Taking RisksAlthough some clients don’t feel com-fortable taking risks in today’s volatileregulatory environment, David Raube,vice president and creative director ofGoble and Associates, believes the newDTC guidelines will not hamper creativ-ity. “Being creative is our biggest chal-lenge, says the Rx Club Awards judge.“In most cases we can find creative waysto solve a problem.” Raube expects allmedia forms to eventually converge andoverlap. “We will see more broad cam-paign ideas and a greater reliance on theWeb and interactive communication,”

This year’s marketing-to-specialists campaignsreceived praise for their originality, edginess, and ability to make science provocative.

CATEGORY FULL PAGE MAGAZINEADVERTISING // TITLE END OF THE ROAD.

BUT IT ISN’T. // AGENCY DUDNYK HEALTHCARE GROUP // CLIENT MEDTRONIC // CREATIVE DIRECTOR BARRYSCHMADER // ART DIRECTOR ERIN EVANS // COPYWRITER BARRY SCHMADER // PRODUCT MANAGERFRANK POWERS // ARTIST/ PHOTOGRAPHER/ANIMATORARTISTIC IMAGE

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he predicts. Many in the industry wel-come new creative challenges—eventhose posed by FDA. As Holtzman, ofHoltzman Communications, puts it,“The stricter the regulations, the easier itis to be creative. Knowing your bound-aries can help the creative process.”

NOVEMBER 2005 www.pharmexec.com

CATEGORY MAGAZINE ADVERTISING CAMPAIGN // TITLE THEIR LIVES IN THEIR HANDS // AGENCYGSW JUNCTION 11 // CLIENT GLAXOSMITHKLINE // CREATIVE DIRECTOR RICHARD RAYMENT ANDJOHN TIMNEY // COPYWRITER RICHARD RAYMENT // PRODUCT MANAGER ROBBIE MCCARTHY //ARTIST/PHOTOGRAPHER/ANIMATOR BOB WING

CATEGORY INVITATIONS/ANNOUNCEMENTS/VARIOUS // TITLE INVIRASE IBT-EAST MEETS WEST // AGENCY DDB HEALTH // CLIENT ROCHE // CREATIVE DIRECTOR ORRINPOLLARD // ART DIRECTOR JERRY GOMEZ // COPYWRITER ANGELA APPLIN // PRODUCTMANAGER IRIS WESSEL // ARTIST/PHOTOGRAPHER/ANIMATOR DANNY OVERALL

CATEGORY FULL PAGE MAGAZINE ADVERTISING// TITLE SIT. FETCH. GOOD BOY // AGENCY LANE

EARL COX ADVERTISING // CLIENT SCHERING-PLOUGH ANIMALHEALTH // CREATIVE DIRECTOR PHIL COX // ART DIRECTORCHRIS MACKINTOSH // COPYWRITER KAREN LACEY

CATEGORY MEDICAL OFFICE POSTER // TITLE ART FOR ART'SSAKE // AGENCY CONTRACT ADVERTISING // CLIENT MELBOURNEFERTILITY CLINIC, MUMBAI // CREATIVE DIRECTOR MEERACHANDRA // ART DIRECTOR HEMANT SAPRE // COPYWRITERMEERA CHANDRA // PRODUCT MANAGER DR. DURU SHAH

The ads that separated themselves from the pack grew from a strategic base with a clear communication objective. –RICHARD MALINSKY, PHARMEDICA COMMUNICATIONS

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PHARMACEUTICAL EXECUTIVE108 NOVEMBER 2005 www.pharmexec.com

CATEGORY SPECIAL PROJECTS //TITLE BRANDING MANIFESTO // AGENCY

PHARMEDICA COMMUNICATIONS // CLIENTPHARMEDICA COMMUNICATIONS // CREATIVEDIRECTOR RICHARD MALINSKY // ARTDIRECTOR CRAIG BRENNAN // COPYWRITERGRANT SANDERS // PRODUCT MANAGER JASONSHORE // ARTIST/PHOTOGRAPHER/ANIMATORCOREY MCPHERSON AND NASH DESIGN

“We tossed around 12 or 15 ideas,” says Mark McDowell,creative director of the Rx Club Award’s silver-winningdirect mail campaign. “But utlimately, the ubiquitiousjeans concept won.” The creative team at Wishbone-ITP

wanted to take something out of everyday life and make it a metaphorfor an award entry. “The jeans are direct metaphors for advertisingconcepts,” he says. He also notesthat this year’s concept has a muchmore modern feel than last year’sGold Rush-inspired concept, whichfeatured an antique poster. “Thiscampaign is more contemporaryand relevant to people’s everydaylives,” McDowell says.

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CATEGORY INSTITUTIONAL/CORPORATE ADVERTISING //TITLE TOPAMAX CAMPAIGN // AGENCY TORRE LAZUR MCCANN //CLIENT ORTHO-MCNEIL // CREATIVE DIRECTOR MARCIA GODDARD// ART DIRECTOR MARIANNE RIVELLO // COPYWRITER KATHARINEIMBRO // PRODUCT MANAGER TODD SPIEGEL

Silver-Studded Jeans

CATEGORY DIRECT MAIL SELF MAILER //TITLE THE RX CLUB POSTER MAILER //AGENCY WISHBONE-ITP // CLIENT THE RX CLUB// CREATIVE DIRECTOR MARK MCDOWELL //ART DIRECTOR ANNIE WU // COPYWRITERKEVIN KANIUGA // PRODUCT MANAGER INAKRAMER // ARTIST/PHOTOGRAPHER/ANIMATORLAURA LITTLE AND BRIAN FOLEY

PHARMACEUTICAL EXECUTIVE110 NOVEMBER 2005 www.pharmexec.com

CATEGORY SPECIAL PROJECTS //TITLE AN ILLUSTRATED GUIDE TO

ORTHOPEDIC CONDITION // AGENCY VISIBLEPRODUCTIONS // CLIENT NOVARTIS ANIMAL HEALTH //CREATIVE DIRECTOR LEWIS SADLER ART DIRECTOR //RYAN LITTS // COPYWRITER DAWN Y. WILSON //PRODUCT MANAGER SHEILA PARKS //ARTIST/PHOTOGRAPHER/ANIMATOR A. ALMON, M.BORMAN, S. COOK, M. FOERSTER, S. HADE, D. O'REILLY,J. SADLER

CATEGORY 10V. 3-D ANIMATION // TITLE THE ADVENTURES OFBOB AND SAM: EPISODE 1 // AGENCY HURD STUDIOS //CREATIVE DIRECTOR JANE HURD // ART DIRECTOR DONNA

DESMET // COPYWRITER JASON GUERRERO AND SEAN MCKENNA // ARTISTPHOTOGRAPHER ANIMATOR DEAN LENNERT, MICHAEL WARE, PRIMO TOLENTINO,ANDY WAGENER, JASON GUERRERO // DIRECTOR JASON GUERRERO // PRODUCERKATHERINE COHN // EDITOR JASON RUTHERFORD

CATEGORY COMMERCIALS,LONGER THAN 30 SECONDS //TITLE OF PIECE “P” // AGENCYEURO RSCG TONIC // CREATIVE

DIRECTOR RICH ROTH AND PHIL SILVESTRI// ART DIRECTOR ROB LUEHRS //COPYWRITER MATT SHERRING // CLIENTASTELLAS/GLAXOSMITHKLINE // PRODUCTMANAGER MICHELE BENTON (GSK) ANDMARK SCHWITZENBERG (ASTELLAS)

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CATEGORY MAGAZINE ADVERTISING SPREAD // TITLE FASTER THAN FAST //AGENCY WISHBONE-ITP // CLIENT MEDPOINTE // CREATIVE DIRECTOR MARKMCDOWELL // ART DIRECTOR CORINNE FELDER // COPYWRITER STEPHANIESORINE // PRODUCT MANAGER PANKAJ DAVE

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CATEGORY 15V. PHYSICIAN EDUCATION // TITLE "NOW I CAN" VIDEO FOR PCP// AGENCY CADIENT GROUP // CLIENT ASTRAZENECA // PRODUCT MANAGERMARIA SWOPE // PRODUCER TIM NELSON

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Viewers can manage more stimulation. The key is to give them a textured productwith more stimulus. –JOHN LA SALLA, GLUE DESIGN

PHARMACEUTICAL EXECUTIVE114 NOVEMBER 2005 www.pharmexec.com

Alison FultonAssociate Design DirectorAdvanstar VeterinaryHealthcare Communications

Brett LowellCreative Director, SVPLifeBrands

David RaubeVP, Creative DirectorGoble+Associates

Michael ChoiArt SupervisorHarrison and Star

Jen BondCopy SupervisorDudnyk

Taryn Baruch-CastelliGroup Art SupervisorGrey Healthcare Group

Stephen KingFormer VP, Director ofCreative OperationsEuro RSCG Chelsea

Corinne FelderAssociate Creative DirectorWishbone

Richard MalinskyCreative DirectorPharmedicaCommunications

Carrie Ralston Senior Art DirectorRienzi & RienziCommunications

Mary Gayle ScheperCreative DirectorRienzi & RienziCommunications

Jim MoriartyCEOThe Synapse Group

Joanna Friel-WimmerVP, Creative DirectorCorbett Accel Chicago

Kevin KaniugaVP, Associate CreativeDirector, Copy Wishbone

Janet KleveAssociate Creative DirectorAbelson-Taylor

Brad GraetzAssociate Creative DirectorAbelson-Taylor

Mark McDowellSVP, Creative Director, Art Wishbone

Jerold FoxAssociate Creative DirectorFCB Healthcare

Paul WeissVP, Group Creative DirectorCorbett Accel

Patrick TobinAssociate Creative DirectorFCB Healthcare

Dave RechtPresidentS+R Communications Group

Scott RobbinsCreative DirectorRegan Campbell Ward

Jim LolisExecutive Creative DirectorGSW-Worldwide NY

Steve BatemanCreative DirectorFCB Healthcare

Robert RevellAssociate Creative DirectorGHG Advertising

PRINT JUDGES

Jeff HazeltonPresidentBiolucid

Ellen SchiffAssociate Creative Director, ArtBrandEdge, Grey HealthcareGroup

Jim WelshCreative DirectorClinical CONNEXION

John La SalaPresidentGLUE

Peter JesseEVP, Creative Director, ArtLLNS

Florence LevittEVP, Creative Director, CopyLLNS

Jack BloomCreative Director, ConsumerPace Inc.

Kyle MuschCreative DirectorStudio Spiral

David BolinskyPartnerXVIVO

Sandy HoltzmanPresident, Creative DirectorHoltzman Communications

Enrique HerediaVP, Associate CreativeDirectorIntegrated Communications Corp.

Joseph BergmannCreative Director,Information ArchitectHoltzman Communications

Mark WebsterSenior Art DirectorSudler & Hennessey,Melbourne

Frank WaltersCreative DirectorPaling Walters

Matt GillCreative DirectorHammond and Thackeray

Robert KrellPresidentKrell Advertsing

David Davenport-FirthDirector of Creativity andBehavioral MedicineOgilvy Healthworld

Sinead MurphyArt DirectorSudler & Hennessey, Sydney

INTERACTIVE JUDGES VIDEO JUDGES

2005 RX CLUB AWARDS WINNERSA&R // Abelson-Taylor // Adair-Greene Healthcare Communications // Adient // Advanstar Veterinary Healthcare Communications // Altum // Anderson DDB Health & Lifestyle //Anderson DDB San Francisco // Bang Healthcare // BBDO Mexico // Bio Lucid Productions // Bio Sector 2 // Blue Diesel // BrandEdge/GHG // Bridge Worldwide // Cadient Group //Cambridge BioMarketing Group // Carbon Healthcare// CCA Advertising Art & Photography // Clinical Connexion // Contract Advertising (India) // Corbett Accel Healthcare Group //Core-Create // David Clark Design // DDB Health // Donahoe Purohit Miller // Dorland Global // Doxtotal // Dudnyk // DVC Healthcare // Echo Torre Lazur // Epic BrandCommunications // Euro RSCG Life Central // Euro RSCG Life Chelsea // Euro RSCG Life UK // Euro RSCG Tonic // FCB Healthcare NY // FCB Plato Healthcare // Goble & Associates //Grey Healthcare Group // GSW Junction 11 // GSW Worldwide // Halesway // Hamilton Communications Group // Hammond and Thackeray // Harrison & Star // HC BCN // HoltzmanCommunications // Hurd Studios // Hybrid //Infinet Communications // Integrated Communications // Interlink Healthcare Communications // Kane and Finkel // KPA HealthcareAdvertising // KPR Communications // Krell Advertising // Lane Earl Cox Advertising // Langland // LifeBrands // LLNS // Marketing Dynamics // Matthew Poppy Ogilvy // McCannHealthcare // // McK Advertising // Medical Broadcasting Company // Medicus NY // Medivisual Creations // MedMedia Campaign // mxm Medical Communications // NatrelCommunications // Noesis // Ogilvy Healthworld Montreal // Ogilvy Healthworld Toronto // OgilvyOne Worldwide, Mumbai // Pace // Pacific Communications // Paling Walters //Palio Communications // Phase V Communications // Pharmedica // Phase V Communications // Publicis Wellcare Canada // Rainmaker Advertising // RCW CommunicationDesign // Regan Campbell Ward // Rienzi & Rienzi Communications // Rocket Burkhead Winslow // Roundhouse HealthAd // S&R Communications Group // Saatchi & SaatchiHealthcare // Saatchi & Saatchi Healthcare Innovations // Saatchi & Saatchi Healthcare London // Seidler Bernstein // Shaw Science Partners // Simms & McIvor MarketingCommunications // Stonefly Communications // Stryker// Sudler & Hennessey India // Sudler & Hennessey Melbourne // Sudler & Hennessey International// Sudler & HennesseyMilan // Sudler & Hennessey New Jersey // Sudler & Hennessey New York//Sudler & Hennessey North Sydney//The Eden Communications Group // The Hal Lewis Group // TheHarrington Group // The MCM Group: Healthcare Marketing Connections // The Quantum Group // The Robin Shepherd Group // The Synapse Group // TMX Communications // TorreLazur McCann // Torre Lazur McCann London // Tugare Comunicacao // Visible Productions // Williams-Labadie // Wishbone-itp // Wunderman // Xchange/Quantum // XVIVO

CATEGORY CAMPAIGN (3SPOTS) // TITLE RED EYES //AGENCY SUDLER &HENNESSEY NORTH SYDNEY// CLIENT ASPEN // ARTDIRECTOR PETER WOODS //COPYWRITER JOHN CRONAN// PRODUCT MANAGER JONASH // ARTIST/PHOTO-GRAPHER/ANIMATOR //PLUMP FILMS // DIRECTORGARY CUNLIFF

CATEGORY COMMERCIALS,UP TO 30 SECONDS // TITLETOGETHER RX ACCESS TV //AGENCY CAMBRIDGEBIOMARKETING GROUP //CLIENT TOGETHER RXACCESS // CREATIVEDIRECTOR MIKE HODGSONAND SEAN WELSH // ARTDIRECTOR JEREMYSCHWARTZ // COPYWRITERJONATHON PLAZONJA //PRODUCT MANAGERJACQUELINE SCOTT //DIRECTOR NEIL ABRAMSON //PRODUCER SCOTT HAINLINE

CATEGORY COMMERCIALS,LONGER THAN 30 SECONDS //TITLE YOUR SKIN HASMEMORIES // AGENCYCOMMONHEALTH:XCHANGE/QUANTUM // CLIENT3M // CREATIVE DIRECTORBOB ADSIT AND LOUISEBECKER // ART DIRECTORGINA PETTARIS AND ERICWOOL // COPYWRITERANDREW GOODMAN AND TINARYMAN // PRODUCT MANAGERLYNN BARBARITE AND POLLYCABAN // DIRECTOR MICHAELCUESTA // PRODUCER ALISACOHEN // EDITOR KANE PLATT

CATEGORY COMMERCIALS,MORE THAN 30 SECONDS //TITLE GNE ACEP TRADESHOW DUAL SCREEN VIDEO //AGENCY KANE AND FINKEL //CLIENT GENENTECH //CREATIVE DIRECTOR BOBFINKEL // ART DIRECTORKEVIN STOKES //COPYWRITER JOHN STACEY //PRODUCT MANAGER DARASCHULMAN // ARTIST/PHOTOGRAPHER/ANIMATORMARK BOSACCI // DIRECTOR JOHN STACEY //PRODUCER JOHN STACEY //EDITOR MARTY FREE

CATEGORY COMMERCIALS, UP TO 30 SEC-ONDS // TITLE JUGGLER // AGENCYANDERSON DDB HEALTH & LIFESTYLE //

CLIENT WYETH CONSUMER HEALTHCARE // CREATIVEDIRECTOR DIETER KAUFMANN // ART DIRECTOR ENZA PITROLO// COPYWRITER MARNIE PASCO // PRODUCT MANAGER BRUCEHUTCHINSON // DIRECTOR AUBREY SINGER // PRODUCERLESLEY LADD // EDITOR STEVE MANZ

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Rx

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GOLD2005