What’s Inside

KIMBERLY GRIMM, RECIPIENT PAGE 3

WORLD BLOOD DONOR DAY PAGE 4,5

APPLICATIONS SOUGHT PAGE 6Skyscraper

OUR MISSION: To provide education, development and resources for the donor recruitment profession.

OUR VISION: We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shape international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession. ADRP EXECUTIVE BOARD

President John Armitage, M.D. Greater Alleghenies Region American Red Cross 814.361.3601 armitagej@usa.redcross.org

Immediate Past President Sharlene Lachance Canadian Blood Services 705.688.7351 sharlene.lachance@bloodservices.ca

President-Elect Susan Churchill Mayo Clinic 507.284.9224 churchill.susan@mayo.edu

Secretary Juanamarie Harris National Marrow Donor Program 612.627.5858 jharris@nmdp.org

Treasurer Marilyn Hughes Carter BloodCare 817.412.5602 mhughes@carterbloodcare.org

APRIL 2006ADRP Annual Conference

Fort Worth Texas

Volume 17 Fall 2005

From the association of donor recruitment professionals

NO R-E-S-P-E-C-T(Part Two)

In the last (summer) issue of ‘the Drop,’ my first Presi-dent’s column highlighted a critical lack of respect for the recruitment profession from our colleagues within the wider blood banking industry. I suggested a few

possible causes of this troubling disregard for recruiters, who are the blood center’s product-providing, money-

making salespeople. Of more importance, this column gives consideration to some actions that need to be embraced

to help correct the situation.

So what are the solutions? How can the recruitment profession elevate itself? I offer a few suggestions…1) Advertise your (and your staff’s) successes. More than enough people are looking at your collection numbers each day, but precious few are celebrating your wins. Send out a weekly list of drives that made goal and the reps who were responsible. Celebrate drives that reach new, best-ever totals. Cheerlead for yourself and each other. You know how important positive energy is for a blood drive, so bring some of it into the blood center for your own purposes.2) Stop burning out the best and brightest recruiters. If you are a supervisor, manager, or director, resist the quick-fix temptation to give your top perform-ers disproportionately high goal increases, vacant territory cross-coverage, etc. Allow these folks to get involved with administrative projects, committee work, etc. within the center in order to elevate their profile, widen their networks, and expand their skill sets. They can be important ambassadors for recruitment profession inside your organization. 3) Run a fabulous employee blood drive program for your center. Give your colleagues an up-close glimpse of the skills and organization it takes to pull-off a top-notch drive. Make sure department heads are held accountable for their staff’s donation numbers. Let them see how well they do against their assigned and monitored recruitment goals.4) Don’t hide from regulatory issues and understanding. Most of the rest of the blood center lives and breathes a compliance culture. By avoiding or minimiz-ing this reality, recruiters marginalize themselves. 5) Seek education and expertise on technical and medical matters. Most of the leaders in blood banking these days have a scientific background of some sort

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Kimberly Grimm is a happy, talkative 30-year old. She loves to spend time with her nieces and nephews and play-ing softball. Her motto is “life is short, have faith, family and fun and live it with ZEST!”

This is quite an attitude considering her situation: at age 26, Kim was diagnosed with TTP (thrombotic thrombocytope-nia purpura), a rare disease in which the blood is defi cient in platelets, which are necessary for blood clotting. Treatment of TTP includes oral medications and blood plasma, lots of it.

The plasma for Kim comes from a procedure called plasmapheresis. In this form of blood donation, the donor’s blood is drawn directly into a large machine, which removes the liquid por-tion of the blood (plasma) and returns the remaining blood components to the

donor.

For people like Kim, plasmapher-esis is a life-saving procedure. Kim has relapsed three times since her diagnosis, and with each relapse Kim receives 15 units of plasma -- that means that 15 people took part in saving her life each time she relapsed. She has received about 1,650 units since her diagnosis. Kim is in school studying radiography, and enjoying her life as a healthy young woman. She hopes that she will not

relapse again, but she knows if she does, she has the Mayo Clinic Blood Donor Program ready to help her through it. “My personality is the type that is very determined, thankful and most grateful for all the support. I have grown in many areas, and without blood donors, I wouldn’t have any

of this. I encourage everyone to donate blood.”

Kimberly Grimm, Blood RecipientSubmitted by Susan Churchill, Mayo Clinic

Kimberly Grimm with her grandmother

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SUCCESS STORY:ANTI-JRA DETECTED IN AN AFRICAN AMERICAN IN THE USA AND THE SEARCH FOR JR(A-) BLOOD UNITS

Cindy Flickinger, American Rare Donor Program, American Red Cross, Philadelphia

Background

Patient J.N. is a 75-year old female of African American descent who was admitted to a Chicago hospital with anemia from bladder cancer. Her condition warranted surgery, yet her anemia necessitated immediate trans-

fusion as well as additional blood units for avail-ability for her surgery. Samples from the patient were submitted to the Immu-nohematol-ogy Reference Laboratory (IRL) at ITxM Clinical Services in Chi-cago, Illinois for

testing. A rare antibody, Anti-Jra, was identifi ed after extensive serological work indicating that the patient would require blood units that are Jr(a-).

Rarity of the Needed Blood Type

The Jr(a-) blood type is very un-common in most populations. The American Rare Donor Program (ARDP), containing a database of over 34,000 active donors in the US, has only 5 donors that are Jr(a-). However, the Jr(a-) phenotype is fairly common in the Japanese population.

Search for the Rare Blood Units

The patient’s surgeon was to perform blad-der resection for carcinoma of the urinary bladder and 10 units of Jr(a-) blood were requested. The IRL at ITxM submitted a rare blood product request to the ARDP for these blood units. Only 2 Jr(a-) blood units were available in the U.S. Per the ARDP process, a recruitment ef-fort was made to the facilities having the 5 Jr(a-) donors. However, 1 of the donors had recently been a pa-tient and was unable to donate. Two other donors, who were relatives of this donor, had recently donated for this patient and were ineligible to donate. The other 2 donors could not be located.

The ARDP then initiated an inter-national blood search to the Japa-nese Red Cross in Osaka, Japan. The Osaka Blood Center was contacted and the additional units were located and shipped to the IRL in Chicago. Upon arrival into the reference labo-ratory, the novelty of international units stirred quite a commotion. The cameras were ready and pictures were taken.

Follow-up

Fifteen Japanese units were transfused

perioperatively to this patient for the management of the bladder cancer. (Red cells in Japan are prepared from whole blood collections of 200ml or 400ml; therefore, these 15 Japanese units were equal to 10 U.S. units). Eight additional Japanese units were requested and obtained for this patient with the help of the ARDP. These latter units were necessary for the treatment of anemia caused by multiple myeloma

and chemotherapy. In addition to call-ing upon the ARDP and Japan for help,

the IRL at ITxM has begun testing the Asian population of their donors to identify Jr(a-) do-nors. As of yet, they have had no luck fi nding such donors.

A Special Thank You

Without the help of the ARDP, Japan and,

most importantly, all of the wonderful donors through out the world, our patient may not have been with us today.

---IRL staff at ITxM (Me-lissa Volny, Chris Howard-Menk, Jill Cseri, Bethann Wagner, Joanne Pease, Ram Kakai-ya, Beth Jochum)

Arrival of the blood units for J.N. at the reference laboratory!!!

Removing a unit from its box

Inspecting the blood units

Boxes containing the individual blood units

Comparing information on a blood unit with its container

Dawn of a New Day – June 14th John Armitage, M.D., ADRP President

This issue of ‘the Drop’ features several stories about the 2nd annual World Blood Donor Day (WBDD). This is an important, rapidly growing, global initiative to focus attention on the need for worldwide expansion of the pool of voluntary, unpaid (“non-remunerated”) donors. The event is

presently a collaborative effort of four heavyweight transfusion and health advocacy organizations spanning 192 member countries*. The ADRP is committed to joining in active support of WBDD and the cause it represents.

This Day is NOT intended to replace any existing national or institutional donor recognition events (such as Na-

tional Volunteer Blood Donor Month in the U.S.), though some countries are already scheduling major events on and around it. Rather, to quote a 2005 WHO (World Health Organiza-tion) press release, “World Blood Donor Day is a celebration of those who are directly responsible for saving or improving the lives of millions of patients by giving their blood regularly

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Did you know? NY and NJ Hospitals require 2,000 donations per day to meet the needs of

patients in our communities. Please donate by calling 1 (800) 933-BLOOD

or visit our website at www.nybloodcenter.org

Special thanks to MetLife® for donating space for our newest BLOOD DONOR CENTER

Location: MetLife Building, 200 Park Avenue, New York, NY – Opening June 16, 2005

TODAYJUNE 14TH

WORLD BLOOD DONOR DAYWe express sincere gratitude and say THANK YOU to our

who have selflessly helped the patients in the NY-NJ Metropolitan communities we serve*

295,241BLOOD DONORS

15,573PLATELET DONORS

15,036BONE MARROW DONORS

4,323CORD BLOOD DONORS

*Data reflects donors from January - December 2004

New York Blood Center ran a full page ad in the New York Times on June 14th to raise awareness for World Blood Donor Day. Other events included a celebration with donors from the Brooklyn / Staten Island Blood Ser-vices that was sponsored by Keyspan Energy at Brooklyn Botanical Gardens.

SUCCESS STORY:SEARCH FOR RARE BLOOD UNITS FOR AN AFRICAN AMERICAN IN THE USA WITH MULTIPLE ANTIBODIES

Cindy Flickinger, American Rare Donor Program, American Red Cross, Philadelphia

Background

D.T., a 43-year old African American woman with sickle cell anemia, has a long and complex medical history, requiring multiple blood transfusions. She has many of the complications of sickle cell anemia, including severe chronic anemia, episodic painful crises, and acute chest syndrome. As a result of the many blood transfusions, D.T. has developed numerous blood group antibodies, which greatly compli-cate further transfusion. Extensive se-rologic typing, antibody identifi cation, and in vivo biologic assays have been performed to identify the optimal blood type to meet D.T.’s transfusion needs. It was found that she requires blood units that are C–, E–, K–, S–, Fy(a–) and hrB–.

The Search for Rare Blood

Less than 1 in 10,000 blood donors are expected to be compatible with DT. We rely on the American Rare Donor Program (ARDP), with a database of more than 34,000 active donors, for help in locating blood for D.T. However, there are no donors with this phenotype in the ARDP database and a broadcast fax search within the US was unsuc-cessful. An international search revealed 4 suitable blood donors, but only 2 available blood units in South

Africa.

With the assistance of our local American Red Cross (Greater Chesa-peake and Potomac Region, Baltimore, Maryland), the ARDP, and the South African National Blood Service, 2 units

of frozen red blood cells were shipped from South Africa to Johns Hopkins Hospital, Baltimore, Maryland. These units were subse-quently transfused to D.T. to support her during an episode

of life threatening anemia, as well as a surgical procedure.

Acknowledgments

We greatly appreciate the gracious as-sistance and expertise of the following people:

Nanette Thomas, Manager, Clinical Services, American Red Cross, Great-er Chesapeake and Potomac Region,

Balti-more, Mary-land

Cindy Flick-inger, As-sociate, Ameri-can Rare

Donor Program, American Red Cross, Philadelphia. Pennsylvania

Elizabeth Smart, National Manager, South African National Blood Service, East Coast Region, Pinetown, South Africa and the generous donors who gave the life saving gift of blood.

--Karen E. King, M.D.Department of PathologyJohns Hopkins Medical Institutions

D.T. and her fi ance

D.T. and her physician

and voluntarily. It is also an urgent invitation to countries across the globe to promote safe donors and do all that is possible to safeguard patients by ensuring an adequate, safe blood sup-ply.”

Please begin to consider ways that your center, system, or service can promote WBDD events. The 2006

festivities will kick-off in Bangkok, Thailand. Leading up to June 14, more coverage is planned in ‘the Drop’ and at our Fort Forth Conference. Please submit details of your plans or suggestions to ‘the Drop’ editors so that we can highlight your contribu-tions to the universal mission of pro-viding enough safe blood to patients at any time, anywhere.

* World Health Organization

International Federation of Red Cross and Red Crescent Societies

International Federation of Blood Donor Organizations

International Society for Blood Transfusion

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(physicians, medical technologists, nurses, etc.). It is only human na-ture that they will respond favorably if they are engaged intelligently in an area of their expertise and interest. 6) Embrace a sales culture. Do not hesitate to use sales terminology to describe your work, at least in the confines of your center. Demand sales education and tools. Know the revenue you bring in. Some recruit-ers are responsible for more than $2 million in income per year.

7) Support ADRP. It is only organi-zation that is focused on promoting your profession. • Get colleagues to join.• Share knowledge gained through the annual confer-ence, ‘the Drop,’ and ADRP’s website. • Let center management know when you implement ideas learned via ADRP. • Push to attend ADRP’s 2006 Conference in Fort Worth, Texas.• Volunteer for ADRP committee work – look at this service is also as an honor and a privilege as well as a great networking and developmental opportunity.You are invited by to submit other suggestions to ‘the Drop.’ I also urge you to take actions. Once again, good luck in your endeavors.

Letter from President (cont. from page 1)

Award, scholarship applications sought

The Association of Donor Recruit-ment Professionals (ADRP) is pleased to announce its annual call for award nominations and scholarship applica-tions. Eligible individuals include those

working in the field of donor recruit-ment and/or blood center

management, as well as organizations that support recruitment efforts.

ADRP Awards: This program recog-nizes individuals that have demonstrat-ed quality performance, commitment

and dedication to our profession. Nominate a staff member, co-worker, supervisor, peer, or community spon-sor you believe deserves recognition.

ADRP Scholarships: Available for managers and recruiters looking to enhance their expertise in the do-nor recruitment industry. An ADRP Scholarship provides the opportunity to expand recruitment skills and knowledge.

ADRP Scholarship EligibilityRecruiters: Presidential Scholarship, Hughes Scholarship, or the Charles Drew Scholarship.

Managers: Nancy J. Chapman Schol-

Awards will be presented during ADRP’s

Annual Conference in Forth Worth, Texas,

April 25-29, 2006

arship, Hughes Scholarship, or the Charles Drew Scholarship

Information regarding each award and scholarship (including nomination forms and criteria) will be mailed to all members in September, 2005. This information may also be obtained from ADRP’s website at www.adrp.org

Please take the time to nominate a co-worker, your manager, or a community sponsor for an award. Also take the time to apply for a scholarship for your own career development. There are so many good things being done in the field of donor recruitment, and so few opportunities to publicly acknowl-edge these accomplishments.

Dr. Armitage with his wife Catherine and their children Vivian and Elliott.

Your Donor Recruitment SOLUTION

Call SAM FALLETTA1-800-586-6813 — Ext. 18

or email SamF@InceptCorp.com

Have a great season!Sincerely, John Armitage, M.D.

Page 8 A quarterly newsletter from ADRP

ADRP President Sharlene Lachance presents the Charles Drew Scholarship to Patrick O’Donnell

Philippine Independence Day is in Mid June. CBS Winnipeg will coordinate to have a mobile clinic at this location. This would enable us to concentrate our media coverage into one clearly identifiable day. It gives the Filipino community a better sense of participation, accomplishment and ownership. When dealing with ethnic communities, extra lead-time is important. There are many community leaders to contact and a large number of volunteers to educated and assist. There are occasionally lan-guage and cultural problems to overcome. Projects undertaken by an ethnic com-munity can have a high degree of success. Ethnic communities communicate well with each other and have a strong sense of commitment to their projects.This model can become part of our annual collection plan. It could be used Canada-wide as a long-term strategy by all of our Canadian Blood Services centres.

WINNING ESSAY

CHARLES DREW SCHOLARSHIPPatrick O’Donnell, Community Development Coordinator, Canadian Blood Services

Canadian Blood Services Winnipeg is constantly striving to increase blood collection to meet the antici-

pated 4% increase in demand each year. Upon examination of the blood collection strategy it was decided that blood collec-tion services within our ethnic community could be improved.With this in mind the following plan/strat-egy was devised.After careful consideration of the various ethnic groups in Winnipeg, the Filipino Community was elected. It is one of the largest ethnic groups in Winnipeg. They are a very well organized, tightly-knit group. The goal was to host a success-ful blood donor clinic sponsored by the Filipino community and develop a lasting relationship with this important ethnic group. The strategy was to work with key figures of the local Filipino community. Brother Efren Tacmo, who is a very influential leader in the church, agreed to be the blood donor clinic organizer and to help recruit donors for this event. The following tactics were developed to implement this strategy:• Identified leaders within the Filipino community such as church, business, edu-cation and political leaders.• Create promotional material in the ap-propriate language.• Contact Filipino media people (radio, newspaper etc.), to promote the event in their community.

• Use the community leaders who are trusted influential personalities to do the initial sign up and recruitment of donors.• Follow-up confirmation calls were com-pleted by CBS.• A banner was created in the appropri-ate language recognizing and thanking the community for its participation in the event.• Follow up with media coverage with pictures and details on the units collected and number of participants.The results were very effective. We re-cruited 100 donors for this event, surpass-ing our goal of 75 donors. We collected 80 units of Blood from the Filipino Com-munity. We were pleased to attract 32 new donors to support this event, 128% of tar-get. The Filipino community has made a commitment to make this an annual event.In summary, a brand new Philippine Com-munity Centre has recently been build. It has also come to my attention that the

Charles Drew Scholarship – Established in 2002

Charles Richard Drew was born in Washington, DC on June 3, 1904. He received a Bachelor of Arts from Amherst University in 1926, a Medical Doctorate and Master of Surgery from McGill University in Montreal, Quebec in 1933. Dr. Drew served as an Instructor in Pathology at Howard University and as an Assistant in Surgery in 1936. In 1940 he received a Doctor of Science in Medicine from Columbia University. Charles Drew was made Professor of Surgery and Chief Surgeon for Freedmenʼs Hospital.Dr. Drew is responsible for organizing the concept of the Blood Bank. His research, while at Presbyterian Hospital in New York City, in blood and plasma for transfusion determined red blood cells had a longer shelf life by removing the plasma. He also organized a blood bank in London during World War II. Permission to use the “Charles Drew” name was obtained from Charlene Drew Jarvis on October 19, 2001. The Drew family feels this is an appropriate way to honor recruiters who are working on minority donor recruitment initiatives.

Hughes Scholarship - Established in 1999

Bob Hughes, a graduate of Penn State University with a degree in electrical engineering, retired from Grumman Aero-space Corporation in 1992. While employed with Grumman, Bob was a member of the Apollo Program, whose mission was to send a man to the moon. Grumman designed, developed and built the Lunar Landing Module. Bob completed his career in the Navy F14 program as the area manager of the southern region. Familiar with ADRP, Bob discovered that the database of the organization had become unwieldy for the membership chair. Bob offered to take responsibility for the database on a volunteer basis. Bobʼs association with the ADRP continues today as administrative assistant to the board of directors.Marilyn Hughes began her career in donor recruitment in 1984 with the American Red Cross in Atlanta, Georgia. She was the Recruitment Coordinator of the Year at ARC, Atlanta in 1985. Moving to Texas in 1987, Marilyn continued her career with Carter BloodCare. A member of the ADRP since 1984, she was elected to the board of directors in 1988. As a board member she has served as awards chair, conference chair and secretary and historian. She received the Ron Fran-zmeier Lifetime Achievement Award in 1997. Marilyn is currently the manager of volunteer service at Carter BloodCare, a member of the Association of Volunteer Administrators and past President of the Dallas Directors of Volunteers.This scholarship recognizes someone who has been involved in donor recruitment/community relations for less than one year.

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ADRP President Sharlene Lachance (second from left) presents the Hughes Scholarship to Christopher Hardy, (third from left) along with Marilyn and Bob Hughes (respective far left & right)

As a marketing strategy, “buzz” has been around for a fairly short period of time. As a concept, however, it has been around as long as humans have been communicat-ing with each other. This form of commu-nication is, generally speaking, word-of-mouth, one consumer to another. Buzz is ascribed to customer loyalty which is built through the advice of friends, trial of goods and services, and advice from colleagues and trusted commentators. In essence, the recipient of a brand or mes-sage becomes the carrier.Buzz marketing is one of the most talked about marketing tools in the world today. Oprah, Dr. Phil, Hotmail and Microsoft are all examples of brands that became successful not through traditional market-ing or advertising, but through informa-tion and commentary shared by word-of-mouth. Buzz takes marketers back to the basics of marketing and is based on the simple theory that 80 percent of your business comes from 20 percent of your customers.

In the region of Southern Ontario, Canadian Blood Services ̓recruit-ment and commu-nications staff have harnessed the power of buzz and applied it to blood donor recruitment. We have employed our most loyal donors to recruit new donors from their personal networks and share their stories with their local media with the hope of in-spiring like-minded individuals to do the same.Our buzz program begins by sending committed donors a thank-you letter just before they reach a milestone donation level (25, 50, 75, and 100). In this letter the donor is in-troduced to the idea

of celebrating their donation milestone by inviting a group of friends, family mem-bers or coworkers to join them in giving blood on a specified day. We have coined this milestone celebration the donor party. Not only have milestone donations been celebrated, but corporate groups, tribute and memorial clinics, as well as birthday parties, have also been held. The donor hosting the event is provided with recruit-ment tools; posters, flyers and a schedule that they can use to recruit interested donors from their personal networks. On an average day, a recruiter may never gain access to such a network of individuals.The day of the donation party is an excit-ing occasion for the donor and his or her group, and an excellent opportunity for media outreach. Media releases are target-ed to community and main stream media, which if picked up often helps enhance the buzz for blood donation even deeper in the community. Costs for these events are small and usually include the purchase of some refreshments. It is our experi-ence that this program is suitable for both large and small-sized clinics in mobile and permanent environments. Often times after an event a new donor may disappear and never attend another clinic. To remedy this we have developed a “Back-end Buzz” strategy. Each new donor that attends a donor party receives a follow-up letter thanking them for mak-ing their donation. Sometimes this letter is signed by the donor host. This letter provides them with their next eligible donation date and the location and hours of clinics. These new donors are also encouraged to bring a family member or friend with them the next time they do-nate, again carrying that buzz deeper into more networks.Through the buzz marketing program, we have recruited a record number of first time donors. In the first six months of the program we held 10 donor parties with more than 200 donors – 65 per cent of which were first time donors. As a result of our back-end buzz efforts we have been able to retain 39 per cent of these donors, who have given blood three or more times since their first donation.As with many products and services that are promoted using the strategy of buzz,

our own foray into this program began with media monitoring and what was be-ing written or talked about in our region by local media. A strategic approach to media outreach around the buzz concept, and working with committed donors, has fostered an increase in media impressions in our region.The two problems that industry leaders claim as being inherent to buzz, namely the lack of brand control and lack of mea-surement, have been solved by the devel-opment of customized media materials, by working with blood donors on messaging, and by developing a detailed tracking sys-tem which is used to track donor retention.Implementing a program of buzz mar-keting has allowed us to recruit a record number of first-time donors and simply by following through and pushing the buzz of blood donation deep into communities we have been able to continue to host events and convert these new donors into com-mitted loyal donors. Donation parties are not a new idea. We have simply harnessed an activity already taking place, to a greater or lesser degree, in some Southern Ontario communities, and have enhanced its effectiveness as a recruitment tool by building various com-munications strategies around it.Sources:Lewis, Judy. “Building Buzz.” Marketing Magazine, 28 January 2002.Rosen, Emanuel. The Anatomy of Buzz: How to Create Word-of-Mouth Marketing. New York: Doubleday, 2000

WINNING ESSAY: Hughes Scholarship

Christopher Hardy • Recruitment Coordinator, Canadian Blood Services

Charles Drew Scholarship – Established in 2002

Charles Richard Drew was born in Washington, DC on June 3, 1904. He received a Bachelor of Arts from Amherst University in 1926, a Medical Doctorate and Master of Surgery from McGill University in Montreal, Quebec in 1933. Dr. Drew served as an Instructor in Pathology at Howard University and as an Assistant in Surgery in 1936. In 1940 he received a Doctor of Science in Medicine from Columbia University. Charles Drew was made Professor of Surgery and Chief Surgeon for Freedmenʼs Hospital.Dr. Drew is responsible for organizing the concept of the Blood Bank. His research, while at Presbyterian Hospital in New York City, in blood and plasma for transfusion determined red blood cells had a longer shelf life by removing the plasma. He also organized a blood bank in London during World War II. Permission to use the “Charles Drew” name was obtained from Charlene Drew Jarvis on October 19, 2001. The Drew family feels this is an appropriate way to honor recruiters who are working on minority donor recruitment initiatives.

Hughes Scholarship - Established in 1999

Bob Hughes, a graduate of Penn State University with a degree in electrical engineering, retired from Grumman Aero-space Corporation in 1992. While employed with Grumman, Bob was a member of the Apollo Program, whose mission was to send a man to the moon. Grumman designed, developed and built the Lunar Landing Module. Bob completed his career in the Navy F14 program as the area manager of the southern region. Familiar with ADRP, Bob discovered that the database of the organization had become unwieldy for the membership chair. Bob offered to take responsibility for the database on a volunteer basis. Bobʼs association with the ADRP continues today as administrative assistant to the board of directors.Marilyn Hughes began her career in donor recruitment in 1984 with the American Red Cross in Atlanta, Georgia. She was the Recruitment Coordinator of the Year at ARC, Atlanta in 1985. Moving to Texas in 1987, Marilyn continued her career with Carter BloodCare. A member of the ADRP since 1984, she was elected to the board of directors in 1988. As a board member she has served as awards chair, conference chair and secretary and historian. She received the Ron Fran-zmeier Lifetime Achievement Award in 1997. Marilyn is currently the manager of volunteer service at Carter BloodCare, a member of the Association of Volunteer Administrators and past President of the Dallas Directors of Volunteers.This scholarship recognizes someone who has been involved in donor recruitment/community relations for less than one year.

Page 10 A quarterly newsletter from ADRP

Please check out www.adrp.org for more ADRP information and to log onto ADRP’s “Members Only” section. ADRP’s website and “Members Only” section include recruitment best practices and member forums for recruitment profes-sionals to ask questions, to share ideas and to enrich their individual networking and devel-opment skills.

Mailing permit information

For additional copies of ‘the Drop’ or to inquire about ADRP memberships, please contact:

Bob Hughes Administrative Assistant

ADRP PO Box 540524 Grand Prairie, TX 75054-0524 972.642.0100

e-mail: bhughes200@aol.com

‘the Drop’ is printed and distributed quarterly by the ADRP Communications Committee. We welcome articles, comments, questions and suggestions.

Correspondence for ‘the Drop’ should be forwarded to:

Mary Jane Thomsen, Communications Committee Chair/Newsletter Editor MEMORIAL BLOOD CENTERS 5115 Burning Tree Road Duluth, MN 55811 218.723.8080, ext. 3113 e-mail: mthomsen@mbc.org

Rootin’ Tootin’ Recruitin’ - ADRP Conference It will be a Rootinʻ Tootinʻ Good time at the 2006 Annual Conferenceof the Association of Donor Recruit-ment Professionals. The 28th annualconference will be held April 25th through April 29th in Fort Worth, Texas at the Renaissance Worthing-ton Hotel. Hosted by Carter Blood-Care, this conference promises out-standing educational and networking

opportunities for donor recruitment professionals - new and seasoned alike.ADRPʻs Annual Conference has it all ... new ideas and partnerships,educational and networking opportu-nities, the latest technology informa-tion and updates and supply samples to support and enhance the field of donor recruitment. You donʻt want

to miss out on any of these opportu-nities, so plan now to attend. The ADRP members have a wealth of information to share, so watch for the “Call for Speakers“ in your e-mail and on the website to submit your presentation for the conference. Rootinʻ, Tootinʼ, Recruitin - Fort Worth Texas 2006.