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Embraer & China’s Regional Aviation Market
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Contents
• Embraer’s Market Forecast
• Regional Aviation in China
• Embraer’s Commitment to China
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Operations in Brazil, United States, Europe, Singapore and China
Global Business
BrazilGavião Peixoto
BotucatuSão José dos Campos
USANashville
Palm Beach GardensFort Lauderdale
Jacksonville*France
Le Bourget
ChinaBeijingHarbin
SingaporeSingapore
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.FA 14/Nov/02
The only manufacturer that offers complete 30-120 seats coverage
Seats108
98
70
50
44
37
78
Complete Product Portfolio
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
ERJ 145 Family Orderbook
82
47
20
15
FirmBacklog
8161,131233898Total
634892211681ERJ 145
741142094ERJ 140
1081252123ERJ 135
DeliveriesTotalOptionsFirm
(as of 1st quarter, 2005)
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
E170/190 Family Orderbook
1515-15EMBRAER 175
301
15
155
116
FirmBacklog
56744387357Total
-352015EMBRAER 195
-385230155EMBRAER 190
56309137172EMBRAER 170
DeliveriesTotalOptionsFirm
(as of 1st quarter, 2005)
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
4,600
1,750
1,550
1,300
2015-2024
7,800
3,000
2,850
1,950
2005-2024
3,200Total
1,25091-120 seats
1,30061-90 seats
65030-60 seats
2005-2014Segment
World Total Deliveries (30-120 seats): 7,800 Jets
Market Forecast 2005-2024
World Deliveries by Segment - Jets
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Aisa Pacific
4716%
Aisa Pacific
4716%
China
6358%
China
6358%
North America
4,16553%
North America
4,16553%
30 - 120 seats: 7,800 Jets
Europe, Middle East &
Africa
1,99126%
Europe, Middle East &
Africa
1,99126%
Latin American& Caribbean
5387%
Latin American& Caribbean
5387%
Market Forecast 2005-2024
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
• rightsizing aircraft capacity with demand
• maintaining high route-frequency
RJs help to defend an airline’s competitive market position by:
When markets are weak
• preserving network integrity and overall market presence
• replacing unprofitable mainline jet service
Regional Jets - A Dynamic Tool
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
…and when markets are strong
RJs expand catchment areas by adding more spokes to hubsin addition to:
• supplementing mainline jet capacity
• increasing route frequency
• opening new “long & thin” routeswith small, low-risk capacity
Regional Jets - A Dynamic Tool
China’s Regional Aviation Market
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
38.2% annual growth
Strong Traffic Growth
2002
SARS
2003 2004 2005
1.3% annual growth 21.9%15.6% annual growth
10% traffic growth forecasted in the coming 10 years - world highestSource: State Statistics Bureau
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Narrow Body
Wide Body
Regional
RJ
TP
572
121
65
7
588.5%
Currently regional represents 8.5% of the fleet, compared with 35% worldwide
Aircraft in service: 758 (Feb. 2005)
Small regional aircraft fleet
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Airport pax traffic 2004
20 airports represent 80% of total traffic
50 out of 133 airports are with traffic less than 200 daily
Airports are under utilized
Source: CAAC Statistics
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
PDEW vs. FrequencyDaily Passenger Traffic
Daily Frequency
61% 16%
480 59 33 21 15 14 8 5 3129
Total 786 domestic routes
Market Opportunities- Right Sizing
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
• Improved Service
• Profitable Load Factor
Low LFLow Frequency
Low Freq.Medium High LF
RJ provides the right solution for the thin Traffic Routes A
dd F
requ
ency
Rightsizing
Thin Traffic Routes Y2002 Domestic Routes with PDEW < 120Frequency /day
LF
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Yield Distribution
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
- 500 1,000 1,500 2,000 2,500
150 Seaters50 SeatersPower (50 Seaters)Power (150 Seaters)
Right sized aircraft for the right routes have better yield
Over sized aircraft have to slash fare to
fill empty seats
KM
Yield (RMB/KM) Y2002 Chinese airline data – Domestic routes
Market Opportunities- Shuttle service model
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Chengdu
Chongqing
The Operation:
Q High Frequency – 6 pairs per day
Q High Yield – RMB1.16/KM
Q Express check-in procedure
Q Shuttle bus link to downtown
Q One price includes all (airport tax, shuttle bus)
Q High load factor – more than 80%
Q High aircraft utilisation: 9 block hours/day
The Route:
Q Short trunk route
Q Compete with highway link
Q 300 KM (45 minutes BH for ERJ145)
Sichuan Airlines
A successful shuttle service with ERJ 145
Sichuan Shuttle Service
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Well-shaped dual hub network
Sichuan Shuttle Service
Market Opportunities- New Market Development
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
TOC = 57,502
TOC = 26,781
Sector Length: 1000 KMRMB
RJ’s trip cost advantage makes it best equipment for opening new markets
Typical Chinese assumptions
Trip Cost Comparison
53%
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
MACAU
RJ is a powerful tool for developing new routes and enhancing hub
China Southern’s ERJ145 Network
Market Opportunities- HK and Macau market
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Mainland HK New Agreement
400 additional frequencies will only be available for 2nd tier destinations
Trunk routes (14)
2nd tier routes (30)
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Daily Frequency
8.1 8.2
2.41.1 0.9 1.3
0.21.0 0.6 0.1 0.2 0.2 0.4 0.5 0.3 0.2 0.2 0.2 0.1
21.2
0
5
10
15
20
Taip
ei
Sha
ngha
i
Kao
hsi
un
g
Xia
men
Bei
jing
Gui
lin
Fu
zho
u
Ku
nm
ing
Ban
gko
k
Han
gzh
ou
Hai
kou
Nin
gbo
Nan
jing
Man
ila
Sin
gapo
re
Ch
on
gq
ing
XiA
n
Ch
eng
du
Seo
ul
K.L
um
pu
r
Macau Daily Frequency
RJ will help to improve frequency and opening new direct flights
53% of Macau traffic is transfer pax. Low frequency and lack of direct flights resulted
in bad connectivity.
Daily Flights
Market Challenges
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Jet Fuel Price
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Shortage of Pilots
0
500
1000
1500
2000
2500
3000
3500
4000
Y2004 Y2005 Y2006 Y2007 Y2008
accumulative pilot demand
accumulative pilot supply
Short of 630 pilots in Y2006
Huge mainline aircraft orders are draining airline’s resources, most notably causing pilot shortage
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Smaller airports are more expensiveAirport Charges for a 50 seat RJ
378 372 365 339
88 88 88 88
1,300 1,463 1,463 1,625
200200 200
200800
800 800800
-
500
1,000
1,500
2,000
2,500
3,000
3,500
1 2.1 2.2 3 Airport Category
RMB
Ground Handling
Security Check Fee
Passenger Service Fee
Terminal Navigation
Landing Fee
big airports small airports
2,7662,922 2,916
3,052
(MTOW)
(MTOW)
(Seats & Apt. Cat.)
(Max Payload)
(Max Payload)
Airport charge for a 50-seat RJ
Embraer’s Commitment to China Market
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Beijing
Nanjing
Guangzhou
Wuhan
Harbin
Embraer’s Presence in China
Zhuhai
MacauHongkong
Beijing Rep. Office
Spare Center
Chengdu
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Industrial Cooperation
• Shareholding structure: Embraer51%, Hafei 49%
• Capital investment: 40 million USD
• Transfer of technology and management expertise
• Same standard of Embraermanufacturing process, product quality and customer services
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
Beijing Spare Parts Center
• Bonded Warehouse in cooperation with CASC
• Set up in Feb.2002
• Worldwide integrated computer spare parts management system and advanced custom declaring system
• Quick spare parts support and shortened deliveytime
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.
ERJ145 Simulator in Zhuhai
• ERJ145 Full Flight Simulator
• Will be installed in China Southern Zhuhai Flight Training Center in June 2005
• Will greatly reduce the airline training cost
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF EMBRAER AND SHALL NOT BE COPIED OR USED WITHOUT EMBRAER’S WRITTEN CONSENT.