2. Fiesta de Ahorros Facts Since Jan. 02 Jan 04 we have issued
over 2,500,000 samples at the Fiesta de Ahorros Since Jan. 02 Jan
04 over 500,000 Customers have visited our Fiesta de Ahorros Events
Since May 03 Our Avg. Event Attendance has been 2,500+ Customers
Per Event
3. Fiesta de Ahorros Parking Lot Event 2004
4. Fiesta de Ahorros 2004 Standard Package Includes: 8 Store
Front Events 1-15 x 15 Inflatable Bounce House Sample & Coupon
Distribution Opportunity Spin to Win Wheel (Current Premium
Giveaway Vehicle) Balloon Arch & Columns Entertainment
Center/Music & PA Color TV Raffle at Every Event Current Media:
Food 4 Less Hispanic Mailer -1.5 mil circ Home Delivery -100,000
Invitations per month -Sample & Coupon Distribution Opportunity
30 Day Green Tags/TPR In Store Product Display in all 55 Hispanic
stores
5. Fiesta de Ahorros 2004 Home Delivery/El Ahorro: - Targeted
Store Specific Advertising - 4 Pages per issue - Food 4 Less
Exclusivity - Secured Back Page - 6,250 Issues per event store -
100,000 Monthly Home Delivered Issues - Target Fiesta Event Stores
- Promote Store Specific Items: - Carnicaria, Pharmacy, Grand
Opening - Coupon & Sample Distribution Opportunity
6. Fiesta de Ahorros 2004
7. Fiesta de Ahorros 2004 Premium/Purchase Incentive : Concept:
For every 3 featured brands you purchase you will receive a Special
Food 4 Less/Fiesta de Ahorros Coloring Book **Sponsorship
Opportunity Available**
8. TV Raffle : No purchase necessary, anyone can enter to win a
free 19 inch color TV. Winner to be selected at the Fiesta de
Ahorros Event the coming weekend. One TV will be Raffled off at
every Fiesta de Ahorros Event TELEVISION GIVE AWAY ENTRY FORM
NAME____________________________________________
ADDRESS_________________________________________
CITY_______________ ZIP_________________ TEL # ( ) - ** Winners are
drawn at 2:00 pm at the Fiesta de Ahorros *****Winner need be
present at drawing to claim prize or prize will be forfeited and a
substitute winner will be chosen at that time. Fiesta de Ahorros
2004
9. Event Attendance With the addition of theWith the addition
of the Targeted Home Delivery ourTargeted Home Delivery our events
have seen an 25% toevents have seen an 25% to 40% increase in
Attendance!40% increase in Attendance!
10. FDA Attendance 2002 & 2003 FDA Attendance 0 500 1000
1500 2000 2500 3000 3500 4000 4500 Jan Feb M ar A pr M ay Jun Jul A
ug Sep O ct Nov Dec. Jan 2003 Feb M ar A pr M ay June Jul Months
Customers Attendance
11. Event Entertainment Spin Wheel Bounce House Product Give
Away
12. Brand Booths Beverage Center Event Entertainment
13. Value Added Elements-Vehicles, Characters, Etc.
14. List of 2003 Participating Vendors PepsiPepsi
KelloggsKelloggs Foster FarmsFoster Farms General MillsGeneral
Mills John MorrellJohn Morrell Kens Salad DressingKens Salad
Dressing CloroxClorox Pine SolPine Sol PillsburyPillsbury Las
PalmasLas Palmas LawrysLawrys CaressCaress ThermasilkThermasilk Con
AgraCon Agra SnugglesSnuggles HerdezHerdez MagnoliaMagnolia
ShastaShasta Hidden ValleyHidden Valley KingsfordKingsford
CampbellsCampbells ClamotoClamoto ColgateColgate KraftKraft
GladGlad KrusteazKrusteaz NutellaNutella RocherRocher Orchard
JuiceOrchard Juice MaruchanMaruchan El PatoEl Pato
SparkletsSparklets La VictoriaLa Victoria TycoTyco 20032003
ParticipatingParticipating BrandsBrands