2003 RYA Volvo Champion Club Seminars 2003 RYA Volvo Champion Club Seminar East Zone

2003 RYA Volvo Champion Club Seminars

2003 RYA Volvo Champion Club Seminar

East Zone


Plan for today

• Part 1 – Recruitment

• Part 2 – Plans for Champion Club Scheme

• Part 3 – RYA Youth Racing Update

• Part 4 – RYA Recognition Update

• Part 5 – Open Forum


2003 RYA Volvo Champion Club Seminar

• What would you like to get from today?

• Are there any issues you would like to discuss?


Part 1

Recruiting


•Is it important?


Participation is declining

0

1

2

3

0

1

2

3

1990 1993 1996

BMRB Key Note Report, 2000 General Household Survey, 1996 • Participation

12 months before interview

• Participation 4 weeks before interview

Source:Key Note Report 2000 based on Target Group Index, British Market Research Bureau; General Household Survey, 1990, 1993, 1996


Sporting Participation Rates

20

40

60

80

100

120

140

1994 1995 1996 1997 1998 1999 2000

Sailing participation in US/Canada

40

50

60

70

80

90

100

110

1994 1996 1998 1999 2000

Participation in other UK sports

Golf has been active in promoting the sport, e.g.• PGA-led media campaign• Free beginner mini-golf lessons• Golf for primary school• Golf Foundation Charity

Golf has been active in promoting the sport, e.g.• PGA-led media campaign• Free beginner mini-golf lessons• Golf for primary school• Golf Foundation Charity

Source:Key Note Report 2000 based on Target Group Index, British Market Research Bureau; General Household Survey, 1990, 1993, 1996; National Sporting Goods Association (US), 2000, Canadian Yachting Association; Key Notes; (TGI, BMRB data), 2001; McKinsey analysis

Canada sailing

US sailing

US windsurfing

Sailing

Tennis

Horse riding

Golf


Highly Competitive Environment…

• Decreasing population of young people. • Increase in single parent families.• Increasing curriculum demands.• Increasing demands on parents’ and children’s leisure time.• The electronic bedroom. • Many competing attractive ‘buzz’ activities.• Many excellent sporting schemes in the market place for young

people.• Sporting schemes now devised are attracting even younger

children.


New Strategic Priority

Increasing participation in boating

http://www.rya.org.uk/Training/dinghy/


Successfully reversing the decline

0100,000200,000300,000400,000500,000600,000700,000800,000900,000

1,000,0001,100,0001,200,000

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

‘Do you go sailing these days?’

Challenge is to reverse currentdownward trend

by 2004/5

Challenge is to reverse currentdownward trend

by 2004/5

Suggested 2010 target

is 1m

2003 RYA Volvo Champion Club Seminars 11

Focus on SAILING to Reverse the decline

– Promotion to young age groups has highest impact on long-term boating participation (notwithstanding retention issues)

– Early participation will create spill-over benefits into other boating activities

Rationale:

Sailing

http://www.rya.org.uk/Training/dinghy/


Onboard


Onboard

How does this happen?

Stimulate Young

Peoples Interest

Participate in a Quality ‘Club’ Environment

Raise Awareness of Opportunities

Provide First Fun Experience


Key Sailing Centre (Hub)

• Support to local clubs / centres• Professional coordinator• Volunteer training for front line & support volunteers• School club link• Local funding guidance• Higher level sailing experience

Onboard Model

• Well resourced existing centre or club• Large water base• Participation focused• Strategically located

• Stimulate young peoples interest• First fun experience• Raise awareness of opportunities• Participate in a quality ‘club’ environment

Onboard Development

Officer


Onboard Model

Helen Manners

Onboard Development Officer

30 nationwide

Datchet Water SC Datchet

Watersports

Bray Lake Watersports

BTYC Sailsports

Queen Mary SC

Island Barn Reservoir SC

Desborough SC

Thames SC


Where’s Onboard Now?

• Pilots

• Continue to collect evidence

• Produce detailed project plan

• Secure funding

• Onboard


Onboard

That is only one part of it…

Stimulate Young

Peoples Interest





•Who’s responsibility is it to increase participation?


•RYA has a leadership role.

•Ultimate responsibility lies with clubs.


•You need to recruit or eventually your club -and the sport in your area - will die.


Onboard

TODAYS 1ST FOCUS

Stimulate Young

Peoples Interest





Onboard

HOW DO YOU GO ABOUT IT NOW?

Stimulate Young

Peoples Interest




2003 RYA Volvo Champion Club Seminars 23

Barriers to Stimulating Interest

Awareness Relevance Availability & information Affordability Continuing

Can they afford it?

TrialTASTER

Barriers

Information and PromotionInformation and Promotion

Can they actually go and do it? Are young people informed of local opportunities?

Do they think that it is an activity that is ‘right for them’?

Does sailing as a local activity register on people’s ‘radar screen’?

Boring & Uncool Image with peers

ExpensiveHard Dangerous Fear of Water

Sailing clubs are for other people

Clubs don’t make us welcome

Can they continue? Are there appropriate opportunities to continue?


Stimulating Interest Targeting Age Groups

• Do we need to?

– Peoples sporting choices are determined in formative years between 8-14.

– Enhance a young sailors chance to achieve their full potential within the sport.

• What age group should we target?



Iain Percy

Star

Started sailing: My parents wanted to do a sport as a family so we all joined Weston Sailing Club, Southampton. I learnt to sail aged 4 in an Optimist dinghy.



Ben Ainslie

Finn

Started sailing: Aged 8 in Restronguet Creek, Cornwall



Paul Goodison

Laser

Started sailing: Aged 6 in a National 12 and Topper at Ulley SC



Leigh McMillian

Tornado

Started sailing: I sailed with my family in a clinker built dinghy on picnic outings in Newtown Creek aged 8 and from there I progressed into an Optimist



Chris Draper

49er

Started sailing: Inspired by my Father to take up the sport aged 6 in an Optimist.


Stimulating Interest - Recommended Target Age -

• Recommended target age group is 6-8.


Stimulating Interest Getting Schools To Participate

• Forming Links with Schools

• School Sport Co-ordinators• Primary School Link Teachers

• School Teacher Requirements

• Fun• Warm welcome• Safe activity• Quality tuition• Opportunity for progression

Finance

TimeTeachers

Safety

Transport


Providing First Fun Experience

• When?

– 1)Within the Year

It takes in the order of 6-10 sessions for a young sailor to commit to the sport and sort out a boat.

– 2) Within the Week or Weekend


Non-RTCs Providing A First Fun Experience

• Where are you placed if you are providing a taster to non-club members and you are not an RTC?


Non-RTCs Providing A First Fun Experience

• Advised to become a RTC

• Train/Recruit Senior Instructor

One-off fee £180 if you are a RYA Affiliated Club

• Adventure Activities Licence


YOUNG PEOPLE ON TASTER

PROGRAMMES• Main Likes:

– Fun

– Friendly

– Young instructors

– Fun teachers

– Bite size awards

– Open programmes where they decide pace of learning

• Main dislikes:– Bossy instructors

– Grumpy instructors

– Lack of choice of craft

– Fear of capsizing

– Shore based theory sessions

– Lack of immediate feedback


Converting First Fun Participants to

Participate Further

• What have you tried?

• What else could be tried to increase the number participating further?


Raising Awareness of Opportunities to

Progress• Target and hook the parents.

• Providing opportunities to progress that do not require an initial commitment.

• Target individuals to optimise available resources.

• Personally inviting young sailors to progress.


What makes their parents bring them?• Kids enjoy it• Cheap childcare• Recognised awards• Regular sessions• No initial commitment• Relaxed attitude

• Safe• Structured training• Clean• Comfortable• Playground Mafia• Company

Raising Awareness of Opportunities to

Progress


Providing Opportunities to Progress

• Card Based Training Scheme

– RYA Junior Scheme on coloured cards

– Stage 1 to Racing Blue Badge

– Rights and privileges based on colour

– Child driven, not set course

– Aim is to have fun in a safe and structured environment


Providing Boats


Encouraging Participation within the

Club

• Regular fun training sessions

– Weekday Afternoons/Evenings

– Sunday am/pm

Develop the social scene


Onboard

TODAYS 2nd FOCUS

Stimulate Young

Peoples Interest




Nurture racing

– The majority of young participants love to compete.

– Encouraging participants to race provides the best method of retention.

– Increase the size of our talent pool


Onboard

HOW DO YOU GET YOUNG SAILORS INTO RACING NOW?

Stimulate Young

Peoples Interest




Nurture racing


What makes children keep going racing?

• It’s exciting• It’s safe• No hassles• Positive achievement• Role models• Educational

• Freedom• Independence• Teamwork• Choice• Intrinsic motivation• Extrinsic motivation

Sustaining Interest


Sustaining Interest

• Weekly communication:– Email groups– Group text messages

• Recognition


What makes adults help?• Positive feedback• Duty• Company/friendship• Group kudos• Trident Scheme• D of E awards

• Safe• Structured• Insured• Training to RYA

standards• Achievable tasks

Finding Volunteers


Finding Volunteers

• New RYA Volunteer Website & Seminars

• Launched at Sailboat 2004.


2004 Olympic Games

• Plan for GBR success at the Olympic Games.

• Expecting greater TV coverage.

• Great opportunity to recruit.


Onboard

SUMMARY & ACTION PLANNING

Stimulate Young

Peoples Interest




Nurture racing


Part 2

Plans for the Champion Club

Programme


Shared Vision for RYA Champion

Clubs• Strong base of over 120 Volvo RYA Champion

Clubs established during the last 3 years.

• Recognise the need to enhance the programme to ensure that we continue to build a vibrant club system across the UK.

• Seek your thoughts on the future direction of the programme.


A Vision of a RYA Champion Club

• Strong Club Management Structure:– Good leaders and club philosophy– Clear allocation of responsibilities– Sufficient people resources– Succession Plan– Educated Individuals– Clear safety policies and procedures



• Communication:– Strong club brand identity.– Clear contacts within club– Work with RYA– Work with various sailing groups– Strong local PR– Good links with Commercial training centres– Volvo/local sponsors



• Fleets:– Strong Junior Recognised Class Fleet– Building Youth Recognised Class Fleet



• Recruitment:– Clear recruitment and participation goals

– Strong recruitment programme focussed on increasing racing participation

– Active role within onboard

– Good centre links

– Operates buddying system

– Large junior membership (should exceed youth membership)



• Race Training:– Clear Performance Goals– All year round annual programme (crucial)

• Incorporates:– Regular Cub Race Training– Regular Club Racing– Class Association Open Training– Class Association Open Racing Events– Class Association National Racing Events– RYA Championships



• Coaching:– Ongoing coach recruitment and development

programme.


Making it happen

• Increased HPM Focus

• Individual Club Development Reviews

• Bi-annual basis


• Strong Club Management Structure:– Standard Organisation and Management Policy

Template – Standard Safety Policy and Procedures

Template– Standard Risk Assessment Tool– Volunteer Support Website and Training

Seminars

New Support Resources



• Recruitment:– Share best practice document.– Develop boat provision models.– Introduce Onboard programme.



• Race Training:– Produce model annual programme with

performance goals.– Share details of external training and

competition opportunities.– Appoint Zone Coaches to work closely with

VCC coaches. – Consider the development of more Club based

competitions within the sport.



• Coach Development:– Introduce the opportunity for VCC coaches to work

alongside Zone and National Junior Squad coaches.

– Expand our resource base for coach coaches.

– Consider the introduction of Junior Class Specific Coach Development Conferences.

– Provide clubs with details of coaches who could be contracted in to run higher level sessions.



• Coach Development:– Introduce the opportunity for VCC coaches to work

alongside Zone and National Junior Squad coaches.

– Expand our resource base for coach coaches.

– Consider the introduction of Junior Class Specific Coach Development Conferences.

– Provide clubs with details of coaches who could be contracted in to run higher level sessions.



• Team of Experts:– The creation of a team of specialists to

provide expert help clubs.


New Racing Awards Scheme

• Proposing to establish a new ‘Princes Royal’ RYA Youth Racing Awards Scheme– Gold: 17 plus

– Silver: 16 plus

– Bronze 1: 15

– Bronze 2: 14

– Bronze 3: 13

– Intermediate Racing: 12

– Start Racing: 11

Based on DoE Scheme incorporating skills,

time, physical education and community service

Documents

2003 RYA Volvo Champion Club Seminars 2003 RYA Volvo Champion Club Seminar East Zone