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Digital Archives and

the Digital Content Industry

Jieh HsiangProfessor of the Dept. Computer Science and Information

Engineering, National Taiwan Univ.

Hsueh-hua ChenProfessor of the Department of Library and Information Science,

National Taiwan Univ.

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ROC’s view of the Digital Content Industry

• The digital content industry is chosen as one of the most promising industry in the Six-year National Development Plan .

Two Trillion Two Stars

Color-image display

semiconductor

Digital content

Biotechnology

Each industry’s value exceeds one trillion

Promoting the most promising

industries

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Towards a Digital Taiwan – The e-Taiwan Program

e-Taiwan

Six millionfamilies withbroadband

e-businesse-govern

-mente-trans

-portatione-life

Budget (6 years): 36,630,000,000 NTD (ca.US$1,000,000,000)

Value of industry: 100 billion NTD20,000 new jobs

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數位內容產業數位內容產業

Movie IndustryMovie Industry

Digital ContentIndustry

Digital ContentIndustry

TV IndustryTV Industry

Transportationindustry

Transportationindustry

Entertainmentindustry

Entertainmentindustry

Extended products(toy,book)

Extended products(toy,book)

Music IndustryMusic Industry

…Health and Medical

industryHealth and Medical

industry

TV

DigitalStorage

EducationIndustry

EducationIndustry

Publishing Industry

Publishing Industry

Cable TVInternet

Digital Broadcasting

Satellite Communication

Movie

Wireless internet

The Domain of Digital Content Industry

Data resource： Industrial Development Bureau, Ministry of Economic Affairs, R.O.C

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The Domain of Digital Content Industry

Digital storage

broadband Digital TV Wireless

DigitalContent

•Game•Digital

Archives•Animation•Education software

•Game•Digital Archives

•On-line education•Animation

•Internet Movie•Broadcasting

•E-book

Interactive program

GameE-business

Life infoFinancial service

E-book

content

Hardware and software

Internet/media

DigitalcontentDigitalcontent

Data resource： Industrial Development Bureau,

Ministry of Economic Affairs, R.O.C

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Two Main Programs in Taiwan for Building Digital Archives

• National Repository of Cultural Heritage (NRCH)

Council for Culture Affairs (2001~2006)

• National Digital Archives Program (NDAP)

National Science Council (2002~2006)

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Structure of NDAP

Organizational Chart of NDAP

Steering CommitteeSteering Committee

Principle InvestigatorPrinciple Investigator Advisory Board Advisory Board

Director of Prorgam Director of Prorgam OfficeOffice

Board of DirectorsBoard of DirectorsEvaluationEvaluation BoardBoard

Board ofBoard of Organization Organization Project DirectorsProject Directors

Content Development Division

Technique R/D Division

Application and Services Division

Promotion and Training Division

Secretariat &General Support

Figure: NDAP organization chart

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Major Content Holders in NDAP

• National Palace Museum

• National Central Library

• National Bureau of Historical Archives

• Office of Taiwan Provincial Archives

• Academia Sinica

• National History Museum

• National Museum of Natural Sciences

• National Taiwan University

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Digital Outcome of NDAP

For public info system

For market

Dark archives

• Archival grade：– Dark archive, not open

• Industrial grade：– For commercial use (for

sale)

• Public grade：– Available to the public

for free

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How to Use Digital Archives?

Database

Of

Digital Archives

direct access

Digital museums

E-learning

Games、 CD

value-added

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How to use Digital Archives

Original Artifacts Digital ArchivesDigital Archives

•Cultural industry •Content industry•Software industry•Other industries related to DC

•Education and Learning•Research•Public information system•Improving competition, production and creativity.

GovernmentGeneral public

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Valuable Cultural Artifacts

Digital Archives

Commercial Products

Digitization process

Value adding process

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Application and Service Division(APS)

• The bridge between the content holders and industries.

• Ultimate goal: Create a market for digital archives

Content Industries

Content holders

APS Division

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Application and Service Division(APS)

• We need to know– What contents are available from the content holders– What does the content industry need– How to improve the communication mechanism between

industries and content holders?– How to make digital archives accessible and

marketable?– How to promote the industrial and academic use of

digital archives?– How to promote the growth of the market?

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Strategy

• Four stages:1. Match making: ”Creative application of

Digital Archives” (2003 -- 06)

2. Building a transaction mechanism

(2004 -- 05)

1. Strengthening the environment of the digital content industry (2005 -- 06)

2. Promoting the digital archives’ market. (2006)

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Two main missions APS 2003

No.1: Promote the digital archive market (DAM)

No.2: Provide funding for projects on the Creative Applications of Digital Archives Initiative (CADA)

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DAM– Survey the current status of digital content industries

in Taiwan and aboard

– Design strategies to promote the digital archive market

– Provide communication channels for content holders and industries

– Assess the transaction mechanisms of digital archives

– Collaborate with other agencies to promote the digital content industry

CLICK

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Survey and Research• About Taiwan:

– Survey the development of digital content industry

– Study the technologies and possible business models of digital content transaction

– Investigate possible applications of digital archives and forecast the growth of the digital archive market

– Visit different companies to understand their directions and needs

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Survey and Research• Other countries1. Japan, U.S., Canada, Britain, other European countries2. Subjects of study

• Digital archive programs and projects• Development of digital content industry• Other content industries closed related to digital

archives (image bank, publish, e-learning, music, game, animation, movie, etc)

• DRM Technology (designed for transaction) content ID, rights management, metadata, design of

transaction mechanism, laws related to digital content

BACK

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Provide Communication Channels

• Held several warm-up meetings to introduce NDAP activities and contents to the industry

• Visited dozens of companies in Taiwan to understand their strength, directions, and needs

• Participated in joint seminars with the industry to understand their strategies and development

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Transaction Mechanisms of Digital Archives

• Organized a seminar series to discuss issues on digital content transactionsParticipants include representatives from– government (Taiwan Network and Multimedia

Industry Promotion office, Science and Technology Law Center)

– industries (digital music, e-book, image bank) – Academia (computer science, library and

information science, business administration)

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Cooperation with Related Agencies

• Taiwan Network and Multimedia Industry Promotion Office, MOEA– Invited their deputy director as our consultant– Collaborated on contests using digital contents

• Science and Technology Law Center, III– Study copy/usage right issues of digital content

• National Science and Technology Program Office for e-Learning

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Public content

Privatecontent

The center for

digit content

transaction

Raw material Final product

Transaction of

Content(license)

Transaction of

Content(royalty free)

Copyright Clearance

Center

Interface for buyer

Transaction modle1

Transaction modle1

Transaction modle2

Transaction modle2

Transaction modle1 3

Transaction modle1 3

Transaction modle1 4

Transaction modle1 4

Buyer

The Prototype of the Digital Content Transaction Platform

BACK

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CADA (Creative Applications of Digital Archives) Initiative

• 1998~2003 : Digital Museum Initiative

(academia)

• 2003~2006: Creative Applications of Digital

Archives Initiative (academia/industry/content providers)

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Digital Museums

1) Digital Museum Initiative 1998~2002 Projects funded

Literature and Art: 4 Social Sciences: 12 Natural Sciences: 5 Life and Medical Sciences: 4 Architecture and Geography: 3 Supporting Technology Development: 6

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Current Work on DMI

• Wrapping up the program

• Planning an exhibition of all results

• Building a integrate website to preserve all the digital museums

• Publishing a book called “Museum in My Home” summarizing the results

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Creative Applications of Digital Archives Initiative

APS Division

CADA Initiative

proposal

Content holder

industry scholar

cooperation

• Goal: Encouraging the

industrial/academic collaboration in adding commercial value to digital archives.

• Budget: $58,000,000NTD ($1,657,000 USD), expect to support 10 projects

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CADA Initiative

• What we expect from the projects– Focus on the value-adding process, including:

• The creative process• New technology in applying DA• New business model, new transaction mechanism)• Evaluation of commercial value

– Emphasize on the process, not end product (although won’t mind if some hot items come out of it).

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CADA Initiative

• Each project must involve

– Academia/industry/content provider

– Academia/industry

– Content provider/industry

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CADA Initiative

• Who gets what (IPR of outcome) – The rights belongs to the executive units.– NDAP reserves the right of usage during the

executive period of NDAP

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CADA Initiative

• We held three public meetings announcing CADA– Taipei:10/25, around 250 participants– Taichung:11/6, around 120 participants– Kaohsiung : 11/8, around 100 participants

• Presentation and demo– Presentation: 9 main content providers– Demo: 9 main content providers plus compani

es with technology

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Conclusion

• Digital archives of cultural heritage should have commercial value. (Education is one obvious market, but there should be more.)

• Government can (should) provide funding to encourage industry/academia/content provider collaboration to expedite the process

• Two critical issues: business model and IPR