TORCH&TREFOIL

THE QUARTERLY PUBLICATION OF ALPHA PHI OMEGANATIONAL SERVICE FRATERNITY Spring 1998

Pres iden t ’ s Mes sage . . . . . 2Dream the Possibilitiesby Dr. Fred C. Heismeyer III

Fa l l P l edge C la s s NamesakeHonoree con t inued . . . . . . 3

APO Wins Na t i ona l Award . . 4

D i ver s i t y — What Does I t Rea l l y Mean? . . . . . . . . . . 5

Chapt er s in Ac t i on . . . . . 6 - 7

New Char t er s . . . . . . . . . 8 - 9

Na t i ona l Serv i ce Week 20 05 . . . . . . . . . 10 - 11

New Nat i ona l Market ing Prog ram . . . . . 12

20 05 Boy Scou t Na t i ona lJamboree H igh l igh t s . . . . 13

Summer Board Ac t i on . . . . 14

APO ’ s Annua l Fund & 20 05 Na t i ona l Vo lun t eerCon ferenece H igh l igh t s . . . 15

Who , What , When & Where . . . . . . . . . . . . 16

• APO’s New Website

• Blue & Gold Society

• Chapter Anniversaries

i n s i d e :

N E X T I S S U E :

Fall 2005

www.apo.org

Jerry Schroeder has enjoyed a long and distinguished career in Alpha Phi Omega. Hewas initiated into Mu Alpha Chapter at Georgetown University in Washington, D.C.,in 1966. In 1967, he was a delegate to the Fraternity’s Constitutional Convention inNorman, Oklahoma, and later was elected Chapter President. He received hisBachelor’s Degree in government from Georgetown in 1969 and graduated MagnaCum Laude from Indiana University Law School in Indianapolis in 1972.

After serving four years on active duty in the United States Army, Jerry moved tothe United States Department of Justice, where he was responsible for the develop-ment, implementation, and review of programs and activities concerning foreign intel-ligence collection, foreign counterintelligence, and international counter-terrorism. In1996 and 1997, he served as national security advisor to the Attorney General. He iscurrently the Deputy Director of Security for the United States Department of Justice.

In addition to his undergraduate offices, Jerry has served the Fraternity as theChair of Section 84 and as a member of two national committees, Minority Concerns(1981-82) and Special Committee on Fraternity Standards (1982). During the 1982National Convention in Kansas City, he was elected as a Member-at-Large of theBoard of Directors and served four years as the Chair of the National Membership andExtension Committee. In 1986, he was elected National Vice President of theFraternity, and the 1990 National Convention in St. Louis, Missouri, elected him byacclamation as National President. He is the recipient of the Chapter, Sectional,Regional, and National Distinguished Service Keys. Highlights of Jerry’s two terms asNational President include formation of the first National Advisory Committee in thehistory of the Fraternity, consisting of University Presidents from around the country,to foster closer relationships with APO’s host academic institutions, and revitalizationof the Fraternity’s relationship with the Boy Scouts of America during a particularlydifficult period. Through his national fund-raising efforts, the 10-year construction

JERRY SCHROEDER2005 Fall Pledge Class Namesake Honoree

continued on page 3

Dream the PossibilitiesIn their book “The Art of Possibility”, RosamundStone Zander and Benjamin Zander state this:“In the measurement world, you set a goal andstrive for it. In the universe of possibility, you setthe context and let life unfold.” This year will bea year of unfolding, imagining, and pursuing thepossibilities for Alpha Phi Omega.

We are seeing glorious possibilities andopportunities by thinking long-term and strategi-cally. We are asking what actions need to be takenover the next decade for our Fraternity to advanceits vision of being recognized as the premier ser-vice-based leadership development organization.We are connecting the Fraternity’s long-term objectives of SHARE, GROW,IMPROVE and INVEST with strategic and shorter-term operational goals. Weare exploring changes that will ultimately help Alpha Phi Omega have a strongerposition within the higher education and volunteer service communities. Inaddition, we are focusing on cultural issues that will positively serve our organi-zation, as well as those that do not serve our long-term objectives.

I ask that each Brother take the opportunity to dream the possibilities forour Fraternity. I ask that each Brother take the opportunity to explore the possi-bilities for our Fraternity. I ask that each Brother take the opportunity tobecome part of the possibilities for our Fraternity. And I ask that each Brothertake the opportunity to realize the possibilities for our Fraternity. As a ChineseProverb states, “Let not the opportunity pass, for it may not return.”

I hope it is clear that I’m focusing our individual and collective efforts onwhat possibilities lie ahead of us. We have a vision of what our Brotherhood andFraternity will look like as we approach 2025 – our Fraternity’s centennialanniversary. We have strategic goals that all Brothers should strive to help reachby the year 2015 – only a short 10 years from now. We have a mission that eachof us should be committed to living.

We have the opportunity now to make the commitment to be on board, oras Jim Collins, best selling author, states, “to be on the right bus, in the rightseat.” The Zanders say that the “practice of being on board, is about making adifference.” Are we on board? Will we make a difference?

As we work throughout the year, let’s commit to being on board and making a difference. Let us commit to working from individual to individual,looking for those tiny, invisible forces that will make ourpossibilities a reality, thus leading to a greater Alpha PhiOmega National Service Fraternity.

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PRESIDENT’S MESSAGEby Dr. Fred C. Heismeyer III, National President

TORCH & TREFOIL Fall 2005 Vol. 82 No. 1

NATIONAL PRESIDENTFred C. Heismeyer, III, Ed.D., Springdale, AR

NATIONAL VICE PRESIDENTMaggie Katz, Livonia, MI

PROGRAM DIRECTORSLisa M. Covi, Ph.D., Highland Park, NJJulie A. Moore, Ph.D., Athens, GACarla Moran, Quincy, MAEd Richter, Franklin, OHElizabeth Tom, M.D., Elko, NVW. Brant Warrick, J.D., Louisville, KY

REGIONAL DIRECTORSI Marilyn Mims Dow, Peabody, MA II Michael E. Haber, Troy, NYIII Malcolm D. Lee, Sterling, VAIV Matthew J. Cross, Orlando, FLV J. Adam Bolain, Pittsburgh, PAVI Mark A. Stratton, Fishers, INVII Kari N. Logan, Lewisville, TXVIII John K. Ottenad, J.D., Manchester, MOIX Ginny Combs, North Liberty, IAX Kevin S. Simpson, Sacramento, CAXI David B. Corning, Olympia, WA

NATIONAL EXECUTIVE DIRECTORRobert J. London, Independence, MO

NATIONAL LEGAL COUNSELRichard F. Schmidt, J.D., Kansas City, MO

NATIONAL ARCHIVISTRobert C. Barkhurst, W. Dundee, IL

INTERNATIONAL RELATIONS DIRECTORDavid A. Emery, Vancouver, BC

PAST PRESIDENTSStan Carpenter, Ph.D., Bastrop, TXE. Ross Forman, Philadelphia, PATom T. Galt, M.D., Drayton, SCBobby M. Hainline, Dearborn, MILawrence L. Hirsch, M.D., Northbrook, ILLorin A. Jurvis, Rockville, MDWilfred M. Krenek, Houston, TXJack A. McKenzie, Clemson, SCGlen T. Nygreen, Ph.D., Scarsdale, NYWilliam S. Roth, Birmingham, ALGerald A. Schroeder, McLean, VALucius E. Young, LTC, Ret., Spring Hill, FLC.P. Zlatkovich, Ph.D., El Paso, TX

LIFE MEMBERSGeorge F. Cahill, CAE, Pittsburgh, PAIrwin H. Gerst, Palos Verdes Peninsula, CARoger A. Sherwood, CAE, Kansas City, MOWarren C. Weidman, PE, Reading, PA

EX-OFFICIO MEMBERJames L. Chandler, Irving, TX

14901 E. 42nd Street South • Independence, MO 64055816 • 373 • 8667

Fax: 816 • 373 • 5975 Email: executive.director@apo.orgWeb Site: www.apo.org

NATIONAL SERVICE FRATERNITY

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loan for the new NationalHeadquarters in Independence,Missouri, was completely paid six yearsearlier than anticipated; Jerry and theundergraduate Chair of the 1994National Convention burned the head-quarters mortgage at the DallasNational Convention. At that sameConvention, he joined with Felix J.Marinas Jr., National President ofAPO of the Philippines, in signing theinternational agreement that broughtthe International Council of Alpha PhiOmega to fruition.

Jerry Schroeder’s mantra duringhis tenure as National President wasdiversity, and he introduced theFraternity’s first multicultural anddiversity program. He championedopen membership in the Fraternity,and sponsored and led multiple diver-sity awareness workshops at Sectional,Regional, and National conclaves.

He has remained active as a LifeMember of the National Board of

Directors and has served in variouscapacities and on various committeesat the request of National Presidents.For example, he served on theFraternity’s 75th AnniversaryCommittee prior to the 2000 NationalConvention in Philadelphia andchaired a special committee to revisethe chartering requirements for newchapters. He can frequently be foundchairing the legislative sessions atNational Conventions.

Jerry’s first love, however, is andalways has been the active members ofAlpha Phi Omega. In the past 30 years,he has missed only two new memberinitiation ceremonies at Mu AlphaChapter and, in both cases, he wastraveling for the National Fraternity.Despite extensive involvement in itsplanning and construction, he skippedthe dedication of the new NationalHeadquarters building inIndependence, Missouri, in 1990 tofulfill a promise to be with actives in

Region VI. At every APO gathering, heseeks out actives and alumni he firstmet as actives, and at NationalConventions he can always be foundsurrounded by student delegates.

Jerry has been married to BetsySchroeder for 34 years and they havethree children. Jeff is a doctoral candi-date at Kansas University, and Leslie isa bartender manager at a sports bar.Their youngest child, Kathryn, is anactive member of Eta Phi Chapter atAmerican University. Jerry’s hobbiesinclude umpiring high school andmen’s baseball games and he is an avidfan of the Indianapolis 500, havingattended the race for the last 35 con-secutive years.

Jerry’s legacy of Leadership,Friendship and Service, both to his MuAlpha Chapter and to the Fraternitynationally, befit his selection as the2005 Fall Pledge Class NamesakeHonoree.

2005 Fall Pledge Class Namesake Honoree continued from page 1

By tradition, the Fall Pledge Class Namesake Honoree challenges the Fall Pledge Class.

Here is Jerry’s challenge:“Many years ago during a speech to a NationalConvention, I said that ‘Our Fraternity will continueto offer America what it most needs – future leaderswho care, who want to become part of the solution,who know they can make a difference, and who real-ize that service to others is a value worth sharing.’ Ichallenge this year’s pledges to help fulfill thatpromise and to serve the nation by sharing Alpha PhiOmega with more students on their campuses.Specifically, I urge each pledge to replace himself orherself by recruiting another student for next spring’spledge class. And I ask that each pledge do this inaddition to any other recruiting efforts they or their

chapter may otherwise plan or undertake. I canthink of no greater service to the nation than to havemore college students providing more service to theircommunities, to the homeless, to disadvantaged stu-dents – and eventually becoming participating citi-zens who continue to exemplify our CardinalPrinciples in their adult lives. The young men andyoung women of Alpha Phi Omega are, in the wordsof the 2004 Pledge Class Namesake, Togo West,‘wonderful people who can set positive examples.’What better gift to our nation than thousands moresuch wonderful people?”

National Service Fraternity

VISIONTo be recognized as the premier service-based leadership development organization.

MISSIONPrepare campus and community leaders through service.

VALUESDevelop leadership, promote friendship, and provide service.

OBJECTIVES❖ Share ❖ Grow ❖ Improve ❖ Invest

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Alpha Phi Omega Wins National Award

Alpha Phi Omega was recently honored with the Award ofExcellence in the 2005 Associations Advance America (AAA)Awards program, a national competition sponsored by theAmerican Society of Association Executives (ASAE),Washington, D.C.

Our Fraternity received this award for the NationalService Week program. Highlights featured on the awardsubmission included overall statistics from NSW 2004,“Building a Sound Body,” and various examples of serviceprojects, such as the American Heart Walk, American RedCross Blood Drive, Autism Awareness, Books for AfricaBook Drive, Breast Cancer Walk, Florida Hurricane Relief,Multiple Sclerosis Walk-A-Thon, South Carolina SpecialOlympics, and Trick or Treat for UNICEF.

Now in its 15th year, the prestigious Associations

Advance America (AAA) Awards program recognizes associa-tions that propel America forward – with innovative projectsin education, skills training, standards-setting, business andsocial innovation, knowledge creation, citizenship, and com-munity service. Although association activities have a pow-erful impact on everyday life, they often go unnoticed by thegeneral public.

“Alpha Phi Omega’s National Service Week programtruly embodies the spirit of the Associations AdvanceAmerica campaign. It is an honor and an inspiration toshowcase this activity as an example of the many contribu-tions associations are making to advance American society,”remarked 2004-2005 Associations Advance AmericaCommittee Chair David Gabri, President and CEO,Associated Luxury Hotels International.

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“...Alpha Phi Omega can bring about,through the future statesmen of theworld, that standard of manhood andinternational understanding and friend-ship that will lead to a better, morepeaceful world in which to live and inwhich to make a living and a life.” –Frank Reed Horton, from The StoryBehind the Founding

You see that phrase and think backto what the world may have been like in1925. America had just come out of theGreat War. The mood of optimismmust have been very high – yet therewere still barriers to friendships andunderstandings amongst people. FrankReed Horton saw what tolerance therewas in the Scouting movement betweenboys of different faiths, and dreamed ofan organization that would be able totake that idea of tolerance and diversityand apply it to a college campus.

When someone talks to you aboutdiversity in your Chapter, one of thefirst things that may come to mind is a

mental image of the different races/eth-nicities within your group of APOmembers. Maybe you think of sexualorientation. Maybe you think of genderdistribution. What really is diversity?Diversity in your Chapter is looking atwhat kinds of majors are represented.Diversity is looking to see if your com-muter/non-traditional students are apart of your Chapter makeup. Diversityis looking to see if your Greek commu-nity is represented in your Chapter. In anutshell, diversity is more than justlooking at the outward manifestations,such as gender and skin color, but alsolooking at diversity of thought.

Alpha Phi Omega has always haddiversity. Our first Chapter had mem-bers of “traditional fraternities” as wellas “independents.” In 1947, the firstChapter of APO was chartered at a his-torically black college or university, justdays after Jackie Robinson broke thecolor barrier in professional sports.Decades before the Civil Rights move-ment, Alpha Phi Omega Brothers ofany color were equals, long before theycould even socialize together in manyparts of the country.

Reaching out to thosewho may be different fromyourself isn’t always easy.It’s human nature to bearound and socialize withthose who look, think, andact like yourself. It’s up toyou to reach out to all stu-dents on your campus.Alpha Phi Omega isunique in the fact that wehold the belief that anyone

has the capacity to perform service, andthat we are accepting of many differenttypes of students. Be cautious not to letyour Chapter “sway” too far one way oranother. For instance, if your Chapterpredominantly consists of engineeringmajors because the Brothers are allrecruiting their friends, then the artsmajors may not feel like they could fitin.

Look at your Chapter critically.Who are potential Brothers at your col-lege or university who could benefitfrom our programs of Leadership,Friendship, and Service? How can youreach out to them? How can you usediversity, in all its shapes and forms, tobuild a more peaceful world to live in?How are you going to help create thefuture statesmen of the world who cansee each person for who they really are?Keep this significant idea of a peacefulworld moving forward by ensuringdiversity and offering your leadershipand friendship throughout the journey.

We thank Jamie Conover, Diversity andInclusion Sub-Committee, for her timeand contributions regarding this article.

Diversity – What Does It ReallyMean?

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in Action ALPHA KAPPA CHAPTERUniversity of Southern CaliforniaLos Angeles, CA

The Alpha Kappa Chapter recently launched the AlphaKappa Heritage Program, the Chapter’s largest outreacheffort to reconnect with its alumni over the past 70years. Ongoing activities have included gathering con-tact information and other archived data informationthrough partnerships with recent alumni and the USCArchive Department. This fall, USC will send its firstmailing to more than 500 discovered alumni to initiatecontact, request information to re-create the Chapterarchive, and promote a major fund-raising effort. Thisprogram was beneficial in helping to reconnect theChapter with Distinguished Alumni Mike Garrett, whograciously agreed to become a partner in future out-reach. For more information about the Alpha KappaChapter, visit http://www.apousc.com.

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APT

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ALPHA DELTA TAU CHAPTERNova Southeastern University

Fort Lauderdale, FLFor the 2005 Spring Youth Service Day project, the Alpha Delta Tau Chapter donated 20 handmade blankets to Project Linus,a not-for-profit organization that provides blankets to children who are terminally ill or victims of abuse. More than 20 peopleparticipated in this project, with a total of 85 service hours completed in one day, making beautiful blankets for a worthwhilecause. This event exceeded all expectations and will most likely become a Chapter tradition. For more details about ProjectLinus, visit http://www.projectlinus.org. To learn more about the Alpha Delta Tau Chapter, visit http://www.nova.edu/~aphio/.

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GAMMA SIGMA CHAPTERThe University of Chicago

Chicago, IL

As a 2005 Youth Service Grant project, the Gamma Sigma Chapter heldits second Sectional Service event – a Health & Safety Carnival. More than25 young children attended from The House of Hope, a halfway house forwomen and their children. This event provided fun and interactive waysfor young people to learn some basic facts about health and safety in asecure environment. For more information about the Gamma SigmaChapter, visit http://ucapo.blogspot.com/.

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Alpha Phi Omega Students Honored for Community Service

This past spring, 22 students at Georgetown University, inWashington, D.C., were honored with Lena LandeggerCommunity Service Awards, in the amount of $2,500 each.Five of these students are Brothers of the Mu Alpha Chapter.These prestigious awards, created in honor of the late LenaLandegger by the Landegger Charitable Foundation, recog-nize individuals for their distinguished contributions to

community service. In the true spirit of volunteerism, wecongratulate John Goodman, Charles Harris, N. RashadJones, Elizabeth Walley and Erica Weisgerber for their lead-ership and dedication as proud members of Alpha PhiOmega, while working together to serve their campus andcommunity. To learn more about the Mu Alpha Chapter,visit their website at http://www.mualpha.org/undergrad/.

APO Brothers recognized for their recent awards are shown clockwise from top left with Mr. GeorgeLandegger and his daughter, Justine: Charles Harris,N. Rashad Jones, Elizabeth Walley and EricaWeisgerber. John Goodman’s photo was unavailable.

ALPHA EPSILON OMEGA CHAPTER

Southern Arkansas UniversityMagnolia, AR

Chartering Ceremony, May 14, 2005 - 21 Members

ALPHA EPSILON PSI CHAPTER

Bridgewater CollegeBridgewater, VA

Chartering Ceremony, May 4, 2005 - 33 Members

ALPHA EPSILON CHI CHAPTER

Bethany CollegeBethany, WV

Chartering Ceremony, April 16, 2005 - 22 Members

7 Honorary Members

MU OMEGA CHAPTER

University of TampaTampa, FL

Re-Chartering Ceremony, April 10, 2005 - 26 Members

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New Charters

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Welcome!

TAU UPSILON CHAPTER

University of Wisconsin - Platteville Platteville, WI

Re-Chartering Ceremony, February 19, 2005 - 20 Members

3 Honorary Members

BETA THETA CHAPTER

University of Wisconsin - Madison Madison, WI

Re-Chartering Ceremony, December 11, 2004 - 13 Members

2 Honorary Members

EPSILON OMEGA CHAPTER

University of MississippiUniversity, MS

Re-Chartering Ceremony, December 5, 2004 - 21 Members

SIGMA IOTA CHAPTER

Valdosta State UniversityValdosta, GA

Re-Chartering Ceremony, December 5, 2004 - 26 Members

1 Honorary Member

ALPHA EPSILON PHI CHAPTER (no photo available)

Mississippi Valley State UniversityItta Bena, MS

Chartering Ceremony, October 29, 2004 - 21 Members 9

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We need all hands on deck!That’s what a captain would say to aship’s crew, and YOU Brothers are thecrew for the Fraternity’s 27th annualfall service effort, APO’s NationalService Week (NSW), November 6-12, 2005! NSW could also be calledService and Publicity Week sinceNSW provides a key opportunity foryou to increase awareness about yourChapter, and Alpha Phi Omega ingeneral, through a well planned andpromoted service project reflectingthis year’s theme: “Making SaferHomes” to promote the health andsafety of families.

Getting your Chapter-matesinvolved, and everyone’s hands ondeck to serve, is part of what being ina National Fraternity is all about.Someone should be at the helm coor-dinating your Chapter’s efforts, butthere are many tasks for members ofyour Chapter – the deck hands to takeon in planning your NSW project.

NSW allows your Chapter to jointhousands of Brothers across thenation while staying at home to dowhat you do best – planning and per-forming effective service projects onyour campus and in your community.That’s the national part of NationalService Week – we’re all serving andgiving others the chance to serve withus. Each Chapter is like the crew of aship working together and sailingthrough the sea of service. We’re each

trying to reach the destination – adynamic service project that meets theNSW goals – even though eachChapter charts a different course get-ting there.

Working with Habitat forHumanity and other organizationsthat help create safer homes – insideand out – is one way to interpret the“Making Safer Homes” theme. Alsoconsider projects in the areas ofdomestic and sexual violence preven-tion, fire safety, substance abuse pre-vention, child welfare, and emergency

preparedness. You can locate moreideas in the NSW handbook and atwww.apo.org.

During NSW, your Chapter shouldstrive to meet these goals throughyour service project:

1) INVEST – Plan and complete aservice project that reflects thetheme during APO National ServiceWeek – November 6-12, 2005. Partof our message as a national organiza-tion is that we’re invested in NSW,

All Hands on Deck for National Service Week 2005:

Making Safer HomesA Chance for Your Chapter to Invest in,

Grow, Share and Improve APO!By Carla Moran,

National Service & Communication Program Director

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we’re ALL doing projects related tothis theme during the timeframe,while making a huge impact in“Making Safer Homes.” If you cannotcomplete your service project duringthe suggested week, please completeone as close to these dates as possible.

2) GROW – Involve non-Chaptermembers in the service project.Include other groups on campus,Chapter Alumni... anyone. This is one of the best ways to recruit newmembers and people who will offeryou service projects – show them whowe are and what we do, and our sizeand impact will grow locally andnationally.

3) SHARE -– PUBLICIZE YOURPROJECT!!! You’ll find publicity tipsin the handbook and there’s a samplepress release on www.apo.org, so useit! Promote NSW on your website, geta Governor’s proclamation...pull outall the stops to get people talkingabout our Fraternity positively.

Visibility is important for yourChapter and for the Fraternity as awhole – each of us found out aboutAPO somehow and then joined. Bysharing APO, more people can experi-ence the exciting opportunities youhave enjoyed. Someone who joinsyour service project during NSW mayalso join your Chapter next semester,or even start a new Chapter elsewhere.

4) IMPROVE – Report on yourproject at www.apo.org by Tuesday,November 15, 2005* (*requireddeadline, regardless of your project date).Reporting improves what we knowabout the nature and breadth of ourservice. Last year Chapters reportednearly 46,000 total service hours fromNSW projects – WOW! Sharing thisinformation is part of what helpedAPO receive ASAE’s AssociationAdvance America (AAA) 2005 Awardof Excellence for our National ServiceWeek program (see more details onpage 4). Please Note: Reporting onNSW is required for your chapter toremain in good standing with theFraternity.

Meeting the goals of NSW canseem daunting like a stony path or an

uncharted sea. Planning and executingyour Chapter’s NSW project, and ask-ing your Chapter-mates to hopaboard, is a wonderful way to learnnew skills and be of service to theFraternity. Remember, your journeysin APO today will help you graduatewith skills for the many journeys oflife following graduation.

Frank Reed Horton was actuallyon a ship when he decided to createwhat became Alpha Phi Omega. Hesaw how the ship was successful whenits crew members worked togetherand he knew that through an organi-zation like APO, young people couldharbor their talents to do good for theworld and develop themselves. He“anticipated that our Service programwould expand to help people in needeverywhere and to do service on thecampus of each Chapter.” In otherwords, he expected that we wouldshare APO through our service, whichis what NSW is all about.

Alpha Phi Omega is a safe harborof Leadership, Friendship and Servicefor many of us. It should also be aplace where we each learn to set sailand journey beyond where we’ve been.By exploring new opportunitiesthrough NSW, you’ll discover newthings about yourself and your crew(Chapter). Please join together on thisship and help us lead the journey tofind the treasure within the opportu-nity that NSW offers.

I wish you an exciting, education-al, engaging, and enjoyable journeyand look forward to reading yourreports. Bon voyage!

More details and ideas are in theNational Service Week handbook thatwas mailed to your chapter from theNational Office earlier this fall andposted on www.apo.org. Your RegionalService Chair and others are eager tohelp you with this project.

Alpha Phi Omega is a safe harbor ofLeadership, Friendship and Service formany of us. It should also be a placewhere we each learn to set sail and jour-ney beyond where we’ve been. Byexploring new opportunities throughNSW, you’ll discover new things aboutyourself and your crew (Chapter). Pleasejoin together on this ship and help uslead the journey to find the treasurewithin the opportunity that NSW offers.

NSW allows your Chapter to join thou-sands of Brothers across the nationwhile staying at home to do what youdo best – planning and performingeffective service projects on your cam-pus and in your community. That’s thenational part of National Service Week– we’re all serving and giving othersthe chance to serve with us. EachChapter is like the crew of a ship work-ing together and sailing through the seaof service. We’re each trying to reachthe destination – a dynamic service pro-ject that meets the NSW goals, eventhough each Chapter charts a differentcourse getting there.

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New National Marketing ProgramBy Lisa M.Covi, Ph.D., National Marketing Program Director

Working to spread the news about Alpha Phi Omega – toincrease recognition and demonstrate why people shouldjoin our organization: that’s the ultimate goal of the newNational Marketing Program. As a membership organizationwe need to market our Leadership, Friendship and Serviceand differentiate ourselves from the many organizations stu-dents can join. This is dependent upon maintaining vibrantchapters, active recruitment of members, and extending tonew campuses to reach our Fraternity’s full potential, envi-sioned by our Founders many years ago.

Key Objectives To Attain Our Goals Include:

■ Improving visual appearance and being able to navi-gate our APO website.

■ Improving consistency of writing in all publications.

■ Developing meaningful visual and verbal messages.

To accomplish these key objectives, we intend to use awide variety of media:

In today’s technology we recognize that our website atwww.apo.org is our primary tool for communication, espe-cially for those unfamiliar with our organization. We arerevamping our current website which will allow us to pro-vide more current, better organized and extensive informa-tion to our members, alumni, and also be a place wherenon-members can learn more about APO.

Publications often create and transmit positive impres-sions and a desire to pursue further communication.Recognizing the need to improve and implement the consis-

tency of writing in all publications within the Fraternity isimportant.

Building professional relationships with partners andpossible future partners, as well as those we serve, and withorganizations with which our members are affiliated, offersanother outlet for sharing the Alpha Phi Omega experience.Workshops will be offered that feature developing relation-ships and how to use talking points to improve the overallpromotion of our organization.

As we continue to work effectively though each of ourkey objectives we hope to eventually expand our externalmarketing research to identify objective measures that willallow us to assess the success of our programs – another keypoint in reaching and maintaining our goals.

To better understand where we want to go, we have list-ed the components of Alpha Phi Omega’s NationalMarketing Plan, which are for internal use only. The “tagline” we are working with for promotional purposes is“Alpha Phi Omega – Preparing Leaders Through Service” (asreflected in the Fraternity’s Strategic Plan).

Markets & Messages 1. Current College Students: Alpha Phi Omega prepares

you for lifelong success. 2. Pre-College Teens: Alpha Phi Omega extends your com-

munity service and leadership development experienceson the college level.

3. College & University Administrators: Alpha PhiOmega is your partner in the educational enterprise.

4. Mass Markets: Alpha Phi Omega prepares campus andcommunity leaders through service.

National Marketing Program Photography ContestBrothers of Alpha Phi Omega:

Help to enhance our membership growth and promote the Fraternity by joiningtogether for a Photography Contest! To be considered for an entry, each photo-graph must meet certain criteria, including technical specification and releaseforms from the photographer and the subjects in the photograph. Members onlycan submit as many entries as they wish. Submissions become the property ofAlpha Phi Omega and will be used for promotional publications immediately.Look for entry criteria, prizes and additional details on our website at

www.apo.org in the near future.

The 2005 Boy Scout National Jamboree was held for 10 daysin late July and early August at Fort A.P. Hill in easternVirginia. This is the largest Scouting event in the UnitedStates, with more than 43,000 participants, including scouts,their adult leaders, and staff from across the country. Therewere also thousands of visitors, including guests fromScouting organizations around the world.

Six Brothers, led by Rodger Salzman, provided service tothe Fraternity by supporting an exhibit featuring Alpha PhiOmega. Many Fraternity items and photos were on display,and exhibitors collected contact information from hundredsof alumni and potential new members as they spoke withthousands of scouts and scout leaders about APO. They alsohosted a reception for APO Brothers and guests attending theJamboree on July 30th and four Herbert G. Horton Serviceto Youth Awards were presented during this time. Rodgeralso coordinated a donation from his employer, Wal-Mart, oftwo truckloads of water (60,000 bottles), offering some muchneeded relief after the opening arena show was cancelled dueto extreme heat, causing hospitalization of hundreds.

For the first time since 1969, the Fraternity provided aService Corps for the Jamboree. Eight brothers began arriving

up to one week before the beginning of Jamboree to helpwith staff check-in and registration. Busy with a variety oftasks throughout the week, the Service Corps members hadthe opportunity to view many aspects of the Jamboreethroughout the three weeks of service. Some of their projectswere scheduled, while others were spontaneous, such asBrother Doug Nickerson’s (Alpha Gamma Rho Chapter)efforts at the Jamboree hospital the night of the cancelledarena show. Doug, who had helped with staff registration andhence understood the badge reading system, stepped up andcoordinated record keeping on Scouts and leaders so theircamps could be notified of their whereabouts, includingwhether they had been sent off site. Doug’s efforts are butone example of the many ways in which the Service Corpscontributed to the success of the Jamboree.

The next BSA National Jamboree is scheduled for thesummer of 2010 to correspond with the 100th anniversary ofthe organization’s founding.

We thank Dave O’Leary, Scouting & Youth Services Chair, forhis time and contributions regarding this story.

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2005 Boy Scout National Jamboree

Highlights

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■ Adoption of the membership goalsfor 2005-2006 as established by theRegional Directors: Pledges - 8,677;Initiates - 7,267; AAMD - 9,267

■ Adopted the 2005-2006 budget ofthe Fraternity.

■ The Endowment’s new efforts inplanned giving were presented,including the revamping of the Blue& Gold Society and how theAmbassador’s Program will be usedto support planned giving.

■ Amended the Board Policy Manual,Policy XII, Section 4, Fiscal Year sothat the Fraternity’s fiscal year willnow run from August 1 to July 31.

■ Approved additional capital expen-diture in the current fiscal year of upto $7,500 for a new postagemachine for the National Office.

■ Designated Past President JerrySchroeder as 2005 Fall Pledge ClassNamesake Honoree.

■ Amended Appendix F, Formation &Reactivation of Chapters, of theBoard Policy Manual.

■ Pursuant to Article IX, Section 7 ofthe National Bylaws, PresidentHeismeyer declared the followingchapters null and void: Alpha AlphaChi, Fairmont State College,Fairmont, WV; Omega Psi, JacksonState College, Jackson, MS; AlphaDelta Rho, Northern ArizonaUniversity, Flagstaff, AZ.

■ Approved the granting of a Charterto Virginia Intermont College inBristol, VA and the new chapter tobe designated Alpha Zeta Alpha.

■ Amended Strategic Goal 5 to read:The Fraternity will have an activechapter on every “top 25” campus asidentified in the U.S. News &World Report rankings or other sim-ilar publication or ranking by 2015.

■ Amended the dates within theStrategic Plan to 2015.

■ Adopted the following Resolution: Whereas, open and diverse member-

ship is a core value of Alpha PhiOmega; and

Whereas, open membership as itappears in our bylaws is not clearlydefined and is open to multipleinterpretations; and

Whereas, the actions of the 1976 and1998 National Conventions haveattempted to clarify the Fraternity’sopen membership policy; and

Whereas, Alpha Phi Omega has astrong history of eliminating barriersto inclusion; and

Whereas, social and legal climates haveevolved significantly in the last 30years; and

Whereas, we recognize and acknowl-edge the contributions that all-malechapters have made to their campus-es and communities; and

Whereas, the National Board ischarged with, among other things,enforcing the membership policiesof the Fraternity as well as ensuringcompliance with applicable laws;and

Whereas, the National Board is alsoresponsible for the long-term inter-ests of the fraternity,

Be it resolved that, in the interest ofadvancing Alpha Phi Omega andupon advice of legal counsel, allchapters must practice open mem-bership without regard of gender.

Be it further resolved that, RegionalDirectors are strongly encouraged toprovide educational and discussionopportunities related to this topic attheir respective RegionalConferences. The Board furtherdirects the National President toappoint a committee to develop atransition plan and timeline forimplementation of open member-ships for all chapters to be presentedto the National Board of Directorsat its February 2006 meeting. Themajority of this committee shallconsist of active members from all-male chapters.

The next meeting of the National Boardof Directors will be held February 3-5,2006, at the Hyatt Regency Irvine inIrvine, California.

SUMMER BOARD ACTIONAction taken at the July 9, 2005, National Board of Directors Meeting in Arlington, Virginia.

Dave Emery, International Relations Director, makes a special presentation to Dr. FredHeismeyer, National President, on behalf of APO-Philippines which presented two flags,two framed certificates and a plaque to the APO-USA Delegation in attendance at theMay 2005 Convention in the Philippines.

Bill Coleman, President of the BaltimoreArea Alumni Association and NationalPresident, Dr. Fred Heismeyer, share amoment at the Association’s Annual CrabFeast.

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Continue the legacy you began as a student...Last year, more than 850 Brothers supported Alpha Phi Omega’s Annual Fund through a contribu-tion. Gifts received provided funding for projects and services directly related to the organiza-tion’s overarching goal – changing the lives of our members. It is a way for all Brothers in APOto invest in building and sustaining our current operations. Most importantly, it is a way tomove our mission: to prepare campus and community leaders through service. The Annual Fundcontinues to support numerous efforts, including National Service Week, the NationalVolunteer Conference, the APO LEADS program, and recruitment and pledge educationmaterials.

One of the easiest ways to make a contribution to the Annual Fund is through the Fraternity’swebsite at www.apo.org. Going into the quick link area and selecting On-Line Giving takes you to asecure area to make your gift. Another option available on this site is a sustaining gift. This is a gift paidout automatically over a period of time and allows donors to make a larger gift commitment and pay it outover four quarters or 12 months.

Generous gifts, whether they are to the Annual Fund or to the Endowment Trust, will enable the flamethat Frank Reed Horton lit to burn brightly forever among Alpha Phi Omega members everywhere!Continue the legacy that you began as a student. Become a donor to Alpha Phi Omega.

For more information, contact J. Stuart Hoffman, Director of Development, by phone at 816-373-8667 ext. 18 or by e-mail: development.director@apo.org.

2005 National Volunteer Conference Highlights

More than 150 Brothers participated in the second annual APO National VolunteerConference, held July 28-31, 2005 at the Hilton Garden Inn & HartmanConference Center in Independence, Missouri. Participants worked together andlearned skills to help them become more effective Alpha Phi Omega volunteers, aswell as obtained knowledge of current issues facing the larger Fraternity. mrnTomusiak, Service & Communication committee member and past Board member,expressed her appreciation when she stated, “Though I know you will keep buildingon it, I believe that the Fraternity has reached a milestone toward the long-term goalof making professional-level training available to volunteer staff.”

WHO, what, WHEN & Where?A L P H A P H I O M E G A ' S C A L E N D A R O F E V E N T S

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

m o v i n g ?Alpha Phi Omega14901 E. 42nd StreetIndependence, MO 64055n e w a d d r e s s

MAIL TO: Alpha Phi Omega14901 E. 42nd Street • Independence, MO 64055

Name

Address

City State ZIP

Non-profit Org.

U.S. Postage

P A I DSHAWNEE MISSION, KS

Permit No. 366

Name

Address

City State ZIP( )Area Code Phone Number

E-Mail Address

MAIL TO: Alpha Phi Omega • 14901 E. 42nd Street • Independence, MO 64055

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OCTOBER 7-9Region V ConferenceHost: Eta UpsilonMarshall UniversityHuntington, WV

OCTOBER 15Section 4 ConferenceHost: Mu ZetaSan Francisco State UniversitySan Francisco, CA

OCTOBER 21-23 Region VII ConferenceHost: Beta SigmaTexas Tech UniversityLubbock, TX

Region XI ConferenceHost: Nu OmegaUniversity of AlaskaFairbanks, AK

OCTOBER 28-30 Region VI ConferenceHost: Gamma PhiWestern Michigan UniversityKalamazoo, MI

Section 30 ConferenceHost: Epsilon XiColorado State UniversityFort Collins, CO

NOVEMBER 4-6 Region IX ConferenceHost: Mu ThetaLuther CollegeDecorah, IA

Sections 88/89 ConferenceHost: Kappa PhiSt. Lawrence UniversityCanton, NY

NOVEMBER 5 Section 64 SummitHost: Alpha Alpha PiWestminster CollegeNew Wilmington, PA

NOVEMBER 6-12National Service Week“Making Safer Homes”

NOVEMBER 15Deadline for CharterReaffirmation & Annual Active Membership Dues, andNSW Reports

NOVEMBER 18-20Region III ConferenceHost: Zeta MuCatholic University of AmericaWashington, DC

DECEMBER 27-30Regions I & II ConferenceHost: Alpha Delta EtaSUNY at AlbanyAlbany, NY

Region IV ConferenceHost: Gamma ZetaGeorgia Inst. of TechnologyAtlanta, GA

Region X ConferenceHost: Gamma BetaSan Jose State UniversitySan Jose, CA

2006JANUARY 13-15

Region VIII ConferenceHost: Delta DeltaSaint Louis UniversitySt. Louis, MO

FEBRUARY 3-5National Board of DirectorsMeetingHyatt Regency IrvineIrvine, CA

FEBRUARY 17-19Sections 23/27 ConferenceHost: Nu MuUniversity of Minnesota/DuluthDuluth, MN

FEBRUARY 24-26Section 21 ConferenceHost: Beta EpsilonUniversity of Northern IowaCedar Rapids, IA

Section 67 ConferenceHost: Alpha ZetaUniversity of KentuckyLexington, KY