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2002-05-28
KTHCommunication Systems Design 2002
Content
• 3 Actors - 3 Perspectives
• The Operator Neutral Network
• Ownership, Operation & Maintenance
• Our Solution
• Video
• Your Questions
3 actors - 3 perspectives
• Property Owners
• Service Providers
• End Users
Property Owners
Problems
• Long Contracts with ISP’s
• Tenants Without Choice
• Multiple Infrastructures - TV, Phone, Broadband
Users
Problems
• Limited Freedom
• Services Dependent on Operator
Vertical Integration
Infrastructure
Operation
Service
User
ISP 3ISP 2ISP 1
UserUser
Service Providers
Problems
• Investments in Infrastructure
• Limited Customer Base
• Lack of Incentives
Operator Neutral Network
House Owner
• Become Network Owners
• Monopoly Avoided
• Single Infrastructure - Many Services
Operator Neutral Network
Service Providers
• Same Opportunities for all
• Increased Customer Base
• Focus on Service
Operator Neutral Network
Users
• Freedom to choose
• More Services Available
• Power
Operator Neutral Network
New Actor
CommunicationOperator
NetworkOwner
End UserServiceProvider
Communication Operator
• Hired by House Owner• Connects Users• Connects Service Providers• Does not own Infrastructure• Does not provide Services• Operation & Maintenance• Neutral
CommunicationOperator
Vertical Integration vs. Operator Neutrality
Infrastructure
Operation
Service
User
ISP 3ISP 2ISP 1
UserUser User Chooses ISP
The Communication Operator Solves the Problems!
Does The Communication Operator
Solve the Problems?
Ownership, Operation &
Maintenance
Ownership
How to understand it?
• Risk, Return, Investment• Property Owner• Communication Operator• Two Barriers
Operation & Maintenance
Operation
• Business Operation• Technical Operation
Maintenance
Technical Operation & Maintenance
• connectivity• security• quality• bandwidth• customer profiles
With regard to:
Service ProvidersEnd Users
With respect to customers
– Customer relationship management
Business Operation
ServiceProvider
CommunicationOperator
End User
Business Operation
With Respect to Cash Flow
- Revenue Model
End User
Service Provider
CO
NetworkOwner
Solution
Owning Active Equipment
4 Problems:
• Standardization • Investment & Depreciation • Competence• Neutrality
Competence vs. Money
A gap of two differences
Competence
• Knowledge• Skills• Experience
Money
• Self-finance• Loan• Venture capital
One Operator…
CommunicationOperator
NetworkOwner
End UserServiceProvider
…Or Two?
CommunicationOperator
Existing CO
Potential CO
What’s the Difference?
Existing CO
Potential CO
What’s the Difference?
Existing CO
Potential CO
• Customer Experience• Competence
• Customer Recognition• Financial Strength
Cohabitation
Responsibilities
• Ownership• Maintenance and Technical Operation• Business Operation – Customer
Relationship management
Cohabitation
Advantages for Everyone
• Neutrality• Property/Network Owner• Existing CO• Potential CO• Users• Service Providers
Cohabitation
More Questions Than Answers
• Big Eating Small• Consortium• Revenue Sharing• Matchmaking• Change Of Communication Operator• Why Only One Solution?
Cohabitation
Conclusion
• Good Short Run Opportunity• Long Run Consideration
Video
Q & A
