2020 SPONSORSHIP PACKET

COLUMBUS ZOOLOGICAL PARK ASSOCIATION9 9 9 0 R i v e r s i d e D r i v e , P . O . B O X 4 0 0 , Po w e l l , O H 4 3 0 6 5 - 0 4 0 0

P l a s t i c f r e e @ c o l u m b u s z o o . o r g

What is the Plastic Free Ecochallenge?Inspired by the Austral ian-founded init iative, Plastic Free July, Plastic Free Ecochallenge is a 31-day international challenge to raise awareness about the problems with plastic; to provide opportunities to learn about reducing and refusing plastics where possible; and to encourage individuals to create small changes that have a huge impact.

The Columbus Zoo and Aquarium brings this plastic free awareness event to you, inviting you, our zoo and aquarium colleagues, to join the movement! In conjunction with Ecochallenge.org , we are uti l izing the Ecochallenge P latform.

This program encourages participants to choose actions to reduce their single-use plastic consumption and offers resources to expand their knowledge about plastics and plastic pollution. Each challenge category has a variety of actions, from watching videos, writing letters, changing daily behaviors or simply pledging to pick up trash. Reducing plastic use and plastic pollution is as important as it ever was. But preventing the spread of COVID 19 requires that we sometimes have to adapt to changing regulations and the changing availabil ity of plastic free alternatives in order to priorit ize public health and the safety of our communities and loved ones. As uncomfortable as it is , the realit ies of the current pandemic force us to choose between values that are sometimes competing right now. But we can figure out a new way forward together. These challenges present the opportunity for creativity and innovation, and we hope you'l l approach Plastic Free Ecochallenge with that spirit of creation and adventure.

Why Ecochallenge?

Zoos and aquariums are leaders in sustainabil ity and conservation; we can all uti l ize the numbers gathered throughout the month to demonstrate to our communities that we truly are making an impact for our planet. It may not seem l ike refusing a single plastic straw or picking up one piece of l itter is going to change the world, but when we all start to do these small actions, it ’s a massive, positive impact for our environment .

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For over 28 years, Ecochallenge.org has inspired, educated , and activated individuals around community-based change. To date, Ecochallenge.org has engaged over 302 ,000 individuals and 4,500 organizations through solutions-focused programs.

These programs offer approachable and ready-to-use social and digital tools and provide a unique framework for talking about our relationship with the world and sharing new ways to l isten, l ive, and create positive action. They provide the launchpad for participants to experience “ah-ha” moments that lead to extraordinary environmental and social change.

Plastic Free Ecochallenge al lows participants to monitor their pledges, learn about sustainable practices and alternatives to plastic, as well as track their individual and collective impacts. Summary and team reports, as well as impact statistics, are available at certain sponsorship levels. These reports can stretch far beyond our internal use, and provide measurable results to participants.

The greatest advantage of using the Ecochallenge platform is that participants can share their progress while taking action. The combination of collective inspiration and camaraderie makes change a l ittle easier and a lot more fun.

Last year’s challenge was a huge success with 40+ zoos and aquariums and 15,229 participants reducing their use of single-use plastic. Below is a quick recap of some of the highl ights from last year’s challenge:

69 ,019plastic bottles not

sent to landfills

48 ,764plastic straws

not sent to landfills

76 ,871pieces of litter

picked up

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Request

To use the Ecochallenge platform for our 2020 Plastic Free Ecochallenge , we need to raise $20,000 USD.

As the hosting organization, the Columbus Zoo and Aquarium feels so strongly about the benefits of using this platform, it has committed $2 ,000 USD towards

reaching our target.

Please consider joining the 2020 Plastic Free Ecochallenge . We are asking for your sponsorship support today. Your Title Sponsorship grants you the greatest access to team reports, engagement and impact statistics, promotional and marketing materials, and more! Please make your commitment now! Check out the levels l isted on the following chart.

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Ti t l e S p o n s o r$ 1 , 0 0 0

C h a l l e n g e S p o n s o r

$ 7 5 0

C o n t r i b u t i n g S p o n s o r

$ 5 0 0

S u p p o r t i n g S p o n s o r

$ 2 5 0

L o g o d i s p l aye d p ro m i n e n t l y o n we b s i t e *

x*On a l l pages , even homepage

x*On a l l pages , even homepage

L o g o d i s p l aye d o n s p o n s o r p a g e x x x x

N a m e a n d l o g o i n A L L * p ro m o t i o n a l m a t e r i a l s

x*A l l

x*One

Ac k n ow l e d g e m e n t i n A L L * n ews l e t t e rs / o n we b s i t e

x*A l l

x*One

S o c i a l m e d i a m e n t i o n s x

M e d i a t o o l k i t x x x

Pre m i u m a c c e s s t o t e a m re p o r t s x x x

E a r l y a c c e s s t o s i t e x x x x

Title Sponsor $1,000

Being a Tit le Sponsor is a unique opportunity for maximum exposure with thousands of participants taking action to benefit their communities and the planet.

Benefits

Exposure Logo displayed prominently as part of the template of the Ecochallenge

website ( logo appears on al l pages of the site, including on the homepage)

Sponsor name and logo included in al l Ecochallenge.org press releases and on promotional f lyers

Acknowledgements in al l Ecochallenge.org newsletters and on

NWEI’s website Social media mentions up to and throughout the

eventEngagement Support

Access to promotional/marketing materials (media toolkit)

Premium Access

º Select up to two organization captains, who wil l have access to edit al l team profi les and message any or al l teams and their members who are associated with the organization. Additionally, al l team members wil l have access to sort the impact and feed pages by the respective teams, as well as the entire organization.

º Data reports for their individual teams and all teams across the organization.

Participants and Teams – registration information and detailed event activity

Actions Selected – event performance and actions/challenges trends

Assessment of Existing Behaviors – baseline actions and categories

Feed Posts and Images – post/comments/images by participants

º Receive a detailed event summary for their teams and/or organization highlighting event activity, collective impact and success stories

T I T L E S P O N S O R

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º Team Captains can access premium engagement support from the Ecochallenge staff .

Webinar presentation for team members

Access to al l promotional templates and custom design if needed

Premium access to Ecochallenge staff by phone/email

Event Summary Report for your organization [v i ew e xa m p l e ]

Early access to the site

T I T L E S P O N S O R

*2018 sponsors

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Challenge Sponsor $750

Being a Challenge Sponsor* is the perfect way to connect your organization’s values and work with the passions and interests of participants.

*Chal lenge sponsorships are l imited to a tota l of seven and wi l l be avai lable on a f i rst-come, f i rst-served basis .

Benefits

ExposureLogo displayed on the category landing page

Logo and name mention in at least one email to Plastic Free Ecochallenge

participantsAcknowledgements in one Ecochallenge.org newsletter and on

NWEI’s website Logo displayed on Ecochallenge sponsor page

Engagement Support Access to promotional/marketing materials (media toolkit)

Premium Access

º Select up to two organization captains, who wil l have access to edit al l team profi les and message any or al l teams and their members who are associated with the organization. Additionally, al l team members wil l have access to sort the impact and feed pages by the respective teams, as well as the entire organization.

º Data reports for their individual teams and all teams across the organization.

Participants and Teams – registration information and detailed event activity

Actions Selected – event performance and actions/challenges trends

Assessment of Existing Behaviors – baseline actions and categories

Feed Posts and Images – post/comments/images by participants

º Receive a detailed event summary for their teams and/or organization highlighting event activity, collective impact and success stories

C H A L L E N G E S P O N S O R

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º Team Captains can access premium engagement support from the Ecochallenge staff .

Webinar presentation for team members

Access to al l promotional templates and custom design if needed

Premium access to Ecochallenge staff by phone/email

Event Summary Report for your organization [v i ew e xa m p l e ]

Early access to the site

C H A L L E N G E S P O N S O R

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Contributing Sponsor $500 Being a Contributing Sponsor shows that your organization values awareness init iatives that educate and inspire participants to positively impact their community.

Benefits

ExposureLogo displayed on Ecochallenge sponsor page

Engagement Support Access to promotional/marketing materials (media toolkit)

Premium Access

º Select up to two organization captains, who wil l have access to edit al l team profi les and message any or al l teams and their members who are associated with the organization. Additionally, al l team members wil l have access to sort the impact and feed pages by the respective teams, as well as the entire organization.

º Data reports for their individual teams and all teams across the organization.

Participants and Teams – registration information and detailed event activity

C O N T R I B U T I N G S P O N S O R

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*2018 sponsors

C O N T R I B U T I N G S P O N S O R

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Actions Selected – event performance and actions/challenges trends

Assessment of Existing Behaviors – baseline actions and categories

Feed Posts and Images – post/comments/images by participants

º Receive a detailed event summary for their teams and/or organization highlighting event activity, collective impact and success stories

º Team Captains can access premium engagement support from the Ecochallenge staff .

Webinar presentation for team members

Access to al l promotional templates and custom design if needed

Premium access to Ecochallenge staff by phone/email

Early access to the site

Supporting Sponsor $250 Being a Supporting Sponsor shows that your organization bel ieves in the power of col lective action to create a healthy, vibrant, and sustainable world.

Benefits

ExposureLogo displayed on Ecochallenge sponsor page

Engagement Support Early access to the site

S U P P O R T I N G S P O N S O R

*2018 sponsors

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Plastic Free Ecochallenge Small changes can lead to a positive impact in the environment; join the movement to reduce plastic free waste and become a conscious consumer.

Ready to be part of the Plastic Free Ecochallenge in 2020? C l i c k h e r e .

N E X T S T E P S

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