20 great ideas you should

steal and adapt TODAY!

Jonathon Graspas MFIAFlat earth direct

Daryl Upsall FInstF

Daryl Upsall & Associates

Ben Morton WrightGlobal Philanthropic

WHAT DONORS THINK IS

IMPORTANT

AN ORGANISATION’S

FUNDING PRIORITIES

THE GIFT ZONE

Gift Zone

The Gift Zone is where personal interests meet

an organisation’s priorities

Daryl Upsall FInstF

Innovation is not free....why and how to invest in it

“All fundraising atrophies over time. The key is to invest not just in innovation but in inspiration. You can copy the innovators, but if you do it without genuine inspiration you’ll fail.” Ken Burnett FInstF,

Fundraising guru

SMS lead generation for monthly donors - Spain

TV, Sports, Events, Radio, Press generateSMS Donations

SMS “UNICEF” to 28028 Donate 1.20 euro ($1.83 AUD)

140,000 SMS from one chat show = 168,000 euro ($257,000 AUD)

300,000 SMS from another chat show = 360,000 euro($581,000 AUD)

Donate via SMS …then convert by telephone quicklyYear SMS # Monthly

Donors% Converted

2009 26,312 1090 7.16

2010 80,387 3287 5.60

2011 194,607 3454 5.08

2012 1,111,426 25,569 5.40

2013 793,638 20,050 6.56

2014 577,046 9962 4.98

Average annual value of monthly donorgrown from 100 to 125 euro ($105 USD to $132

USD)20,000 new donors = 2,500,000 euro per year

= $ 3,831,420 AUD

From the cumulative 63,412 donors during 2009 -2014 with average annual gift of 115 euro, even with 7% attrition per year ,the total amount they have raised just via our call center, The Fundraising Company is:

20,859,153 euro

= $32,000,000 AUD

Now other NGOs in Spain using SMS…large and small • Aldeas Infantiles SOS de España

• MSF• ACNUR• Plan España• Fund. Cris Contra el Cancer• Fundacion Stop San Filippo• Fundación Plan International España• Medicos del Mundo• ACNUR/UNHCR• Greenpeace• Asociación Española contra el Cancer• Asociación HHT• Fundación Aladina• Save the Children• Manos Unidas• Fundación Ulls del món• Ayuda en Acción• Movimiento por la paz• Save the Children• Fundación Patronato Jesús Abandonado• Fundación Gomaespuma• Fundació Privada Amic de la Gent Gran

TV programe “Intermedio” - more than100,00 SMS for UNRWAin one night conversion rate of 7-9%

& now average annual value of 142 euro$218 AUD

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Fundraiser on Facebook

FacebookFinally….donations directly on Facebook…let’s see

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Fundraiser on Facebook

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Fundraiser on Facebook

FacebookPayPal or Credit / Debit cards

Virtual RealityGetting the donor closer to the cause

Virtual realityDriving results

What’s the technology?

The Impact of Virtual Reality on Fundraising

https://www.youtube.com/watch?v=uslhlXyYJ-M

“This is a first for street fundraising. These immensely powerful images transport you in an instant from an ordinary British high street to scenes of apocalyptic destruction in Aleppo. It’s shocking and it’s meant to be.”

Amnesty International UK innovations manager, Reuben Steains

The Impact of Virtual Reality on Fundraising

“Thank you” call 4 months after first monthly donations…no financial ask

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Thank You..Donor Get Donor

• 4 months into the donor relationship

• Call just to thank donor and makesure they are happy with the charity, its communications etc

• Ask them to recommend the charityto friends, family, colleagues

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• Normally 30% give namesand telephone numbers of 3-4 people

• 15% of those calledconvert to monthlydonors!

Thank You..Donor Get Donor

Corporate Social ResponsibilityPartnerships that really work IKEA and UNHCR

Corporate Social ResponsibilityPartnerships that really work IKEA and UNHCR

Corporate Social ResponsibilityPartnerships that really work IKEA and UNHCR

Corporate Social ResponsibilityPartnerships that really work IKEA and UNHCR

Corporate Social ResponsibilityPartnerships that really work IKEA and UNHCR

Face To FaceFrom Thailand to South Africa….ready for a reboot!

Rebooting Face to FaceOnce there was something called paper….

TabletsBenefits to face to face

• Instant data validation (financial, e-mail, phone, address)

• Quick data transfer and processing

• Immediate welcome communication

• Credibility and professionalism

Rebooting Face to FaceMore engagement on the street...make it real

43

More interactive and engaging approach

Creating real donor attention and engagement…Brazil style

44

Creating real donor attention and engagement…Brazil style

Creating real donor attention and engagement…Brazil style

WHAT DONORS

THINK IS

IMPORTANT

AN

ORGANISATION’S

FUNDING PRIORITIES

THE GIFT ZONE

Gift Zone

The Gift Zone is where personal interests meet

an organisation’s priorities

48

Gracias

merci

grazie mille