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    Chapter 2/ Slide 1Copyright 2014 Pearson Canada Inc.

    Chapter 2

    Personality and

    Learning

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    Chapter 2/ Slide 2Copyright 2014 Pearson Canada Inc.

    Learning Objectives

    LO2.1 Definepersonalityand discuss its generalrole in influencing organizationalbehaviour.

    LO2.2 Describe the dispositional, situational,and interactionistapproach to

    organizational behaviour and traitactivation theory.

    LO2.3 Discuss the Five-Factor Modelofpersonality.

    LO2.4 Describe and discuss the consequences oflocus of control, self-monitoring, andself-esteem.

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    Chapter 2/ Slide 3Copyright 2014 Pearson Canada Inc.

    Learning Objectives (continued)

    LO2.5 Define learningand describe what islearned in organizations.

    LO2.6 Explain operant learning theoryand

    differentiate betweenpositiveand

    negative reinforcements.LO2.8 Explain when to use immediate versus

    delayed reinforcement and when to

    use continuous versus partial

    reinforcement.

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    Chapter 2/ Slide 4Copyright 2014 Pearson Canada Inc.

    Learning Objectives (continued)

    LO2.9 Distinguish between extinctionand

    punishmentand explain how to use

    punishment effectively.

    LO2.10 Explain social cognitive theory and discuss

    observational learning, self-efficacy beliefs, and

    self-regulation.

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    Chapter 2/ Slide 5Copyright 2014 Pearson Canada Inc.

    What Is Personality?

    The relatively stable set of psychologicalcharacteristics that influences the way an

    individual interacts with his or her

    environment and how he or she feels, thinks,

    and behaves. Dimensions and traits that are determined by

    genetic predisposition and ones long-term

    learning history.

    People have a variety of personalitycharacteristics.

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    Chapter 2/ Slide 6Copyright 2014 Pearson Canada Inc.

    Personality and Organizational

    Behaviour

    Personality has a long history in

    organizational behaviour.

    The role of personality in organizational

    behaviour has often been debated in what is

    known as the person-situation debate

    This has led to three approaches:

    The dispositional approach

    The situational approach

    The interactionist approach

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    The Dispositional Approach

    Focuses on individual dispositions andpersonality.

    Individuals possess stable traits or

    characteristics that influence their attitudes

    and behaviours.

    Individuals are predisposed to behave in

    certain ways.

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    The Situational Approach

    Characteristics of the organizational settingsuch as rewards and punishment influence

    peoples feelings, attitudes and behaviour.

    Many studies have shown that job satisfaction

    and other work-related attitudes are largelydetermined by situational factors such as the

    characteristics of work tasks.

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    The Interactionist Approach

    Organizational behaviour (individualsattitudes and behaviour) is a function of both

    dispositions and the situation.

    To predict and understand organizational

    behaviour, we need to know something aboutan individuals personality and the work

    setting.

    The interactionist approach is the most

    widely accepted perspective withinorganizational behaviour.

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    Chapter 2/ Slide 10Copyright 2014 Pearson Canada Inc.

    Personality and the Situation

    Situations can be described as being eitherweak or strong.

    In weaksituations, roles are loosely defined,there are few rules and weak reinforcement

    and punishment contingencies.

    Personality has the strongest effect in weak

    situations.

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    Chapter 2/ Slide 11Copyright 2014 Pearson Canada Inc.

    Personality and the Situation

    (continued)

    In strongsituations, the roles, rules, andcontingencies are more defined.

    Personality has less of an impact in strong

    situations.

    The extent to which personality influences

    peoples attitudes and behaviour depends on

    the situation.

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    Chapter 2/ Slide 12Copyright 2014 Pearson Canada Inc.

    Trait Activation Theory

    Traits lead to certain behaviours only when

    the situation makes the need for the trait

    salient.

    Personality influences peoples behaviourwhen the situation calls for a particular

    personality characteristic.

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    Chapter 2/ Slide 13Copyright 2014 Pearson Canada Inc.

    Implications of the

    Interactionist Approach

    Some personality characteristics are useful in

    certain organizational situations.

    There is no one best personality.

    Managers need to appreciate the advantages

    of employee diversity.

    The importance offit- putting the right

    person in the right job, group, ororganization.

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    Chapter 2/ Slide 14Copyright 2014 Pearson Canada Inc.

    The Five-Factor Model of

    Personality

    Five basic but general dimensions that

    describe personality:

    Openness to experience

    Conscientiousness

    Extraversion

    Agreeableness

    Neuroticism Emotional stability

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    Chapter 2/ Slide 15Copyright 2014 Pearson Canada Inc.

    The Five-Factor Model of

    Personality (continued)

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    Chapter 2/ Slide 16Copyright 2014 Pearson Canada Inc.

    Extraversion and OB

    Important for jobs that require interpersonalinteraction and where being sociable,

    assertive, energetic, and ambitious is

    important for success.

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    Chapter 2/ Slide 17Copyright 2014 Pearson Canada Inc.

    Emotional stability/neuroticism

    and OB

    Persons high on emotional stability will have

    more effective interactions with co-workers

    and customers as they tend to be more clam

    and secure.

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    Chapter 2/ Slide 18Copyright 2014 Pearson Canada Inc.

    Agreeableness and OB

    Contributes to job performance in jobs thatrequire interaction and involve helping,

    cooperating, and nurturing others as well as

    in jobs that involve teamwork and

    cooperation.

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    Chapter 2/ Slide 19Copyright 2014 Pearson Canada Inc.

    Conscientiousness and OB

    Important for job performance on most jobsgiven the tendency towards hard work and

    achievement.

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    Chapter 2/ Slide 20Copyright 2014 Pearson Canada Inc.

    Openness to Experience and OB

    Important for jobs that involve learning andcreativity given the tendency to be

    intellectual, curious, and imaginative and

    have broad interests.

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    Chapter 2/ Slide 21Copyright 2014 Pearson Canada Inc.

    The Five-Factor Model of

    Personality: Research

    Each of the Big Five dimensions is related

    to job performance and organizational

    citizenship behaviours.

    Best predictors of job performance depends

    on the occupation.

    Conscientiousness is the strongest predictor

    of overall job performance across alloccupations.

    The effects of personality on career success

    are relatively enduring.

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    Chapter 2/ Slide 22Copyright 2014 Pearson Canada Inc.

    Locus of Control

    A set of beliefs about whether onesbehaviour is controlled mainly by internal or

    external factors.

    Internals believe that the opportunity to

    control their own behaviour resides withinthemselves.

    Externals believe that external forces

    determine their behaviour.

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    Chapter 2/ Slide 23Copyright 2014 Pearson Canada Inc.

    The Internal/External Locus of

    Control Continuum

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    Chapter 2/ Slide 24Copyright 2014 Pearson Canada Inc.

    Locus of Control: Research

    Internals are more satisfied with their jobs,more committed to their organization, earn

    more money, and achieve higher

    organizational positions.

    Internals perceive less stress, cope withstress better and experience less burnout,

    and engage in more careful career planning.

    Internals are less likely to be absent from

    work and are more satisfied with their lives.

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    Chapter 2/ Slide 25Copyright 2014 Pearson Canada Inc.

    Self-Monitoring

    The extent to which people observe andregulate how they appear and behave in

    social settings and relationships.

    High self-monitors take great care to observe

    and control the images that they project.

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    Chapter 2/ Slide 26Copyright 2014 Pearson Canada Inc.

    Self-Monitoring (continued)

    High self-monitors show concern for sociallyappropriate emotions and behaviours, and

    tune into social and interpersonal cues; they

    regulate their behaviour and self-

    presentation according to these cues.

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    Chapter 2/ Slide 27Copyright 2014 Pearson Canada Inc.

    Self-Monitoring: Research

    High self-monitors gravitate to jobs thatrequire role-playing and the use of their self-

    presentation skills.

    High self-monitors are more involved in their

    jobs, perform better, and are more likely toemerge as leaders.

    High self-monitors experience more role

    stress and show less commitment to their

    organization.

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    Chapter 2/ Slide 28Copyright 2014 Pearson Canada Inc.

    Self-Monitoring: Research

    High self-monitors are more likely to changeemployers and locations and to receive more

    promotions.

    High self-monitors are not comfortable in

    ambiguous social settings in which it is hardto determine what behaviours are socially

    appropriate.

    Dealing with unfamiliar cultures might

    provoke stress.

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    Chapter 2/ Slide 29Copyright 2014 Pearson Canada Inc.

    Self-Esteem

    The degree to which a person has a positiveself-evaluation.

    People with high self-esteem have favourable

    self-images.

    People with low self-esteem have

    unfavourable self-images.

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    Chapter 2/ Slide 30Copyright 2014 Pearson Canada Inc.

    Self-Esteem and Behavioural

    Plasticity Theory

    People with low self-esteem tend to be more

    susceptible to external and social influences

    than those who have high self-esteem.

    Events and people in organizations have more

    impact on the beliefs and actions of

    employees with low self-esteem.

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    Chapter 2/ Slide 31Copyright 2014 Pearson Canada Inc.

    Self-Esteem: Research

    Employees with low self-esteem react badlyto negative feedback it lowers subsequent

    performance.

    People with high self-esteem make more

    fulfilling career decisions and have higher jobsatisfaction and job performance.

    People with high self-esteem are more

    resilient to the strains of everyday work-life.

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    Chapter 2/ Slide 32Copyright 2014 Pearson Canada Inc.

    What is Learning?

    Learning occurs when practice or experienceleads to a relatively permanent change in

    behaviour potential.

    The practice or experience that prompts

    learning stems from an environment thatprovides feedback concerning the

    consequences of behaviour.

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    Chapter 2/ Slide 33Copyright 2014 Pearson Canada Inc.

    What Do Employees Learn?

    Practical skills:

    Job-specific skills, knowledge, technical

    competence.

    Interpersonal skills:

    Interactive skills such as communicating,teamwork, conflict resolution.

    Cultural awareness:

    The social norms of organizations, company goals,

    business operations, expectations, and priorities.

    Intrapersonal skills:

    Problem solving, critical thinking, alternative work

    processes, risk taking.

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    Chapter 2/ Slide 34Copyright 2014 Pearson Canada Inc.

    How Do People Learn?

    Two theories that describe how people in

    organizations learn:

    Operant learning theory (Skinner)

    Social cognitive theory (Bandura)

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    Chapter 2/ Slide 35Copyright 2014 Pearson Canada Inc.

    Operant Learning Theory

    Operantly learned behaviour is controlled bythe consequences that follow it.

    It is the connection between the behaviour

    and the consequence that is learned.

    Operant learning can be used to increase the

    probability of desired behaviours and to

    reduce or eliminate the probability of

    undesirable behaviours.

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    Chapter 2/ Slide 36Copyright 2014 Pearson Canada Inc.

    Increasing the Probability of

    Behaviour

    One of the most important consequences that

    influences behaviour is reinforcement.

    Reinforcementis the process by which stimuli

    strengthen behaviours.

    A reinforcer is a stimulus that follows some

    behaviour and increases or maintains the

    probability of that behaviour.

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    Chapter 2/ Slide 37Copyright 2014 Pearson Canada Inc.

    Increasing the Probability of

    Behaviour (continued)

    Positive reinforcers work by their application

    to a situation.

    The reinforcer is dependent or contingent on

    the occurrence of some desired behaviour.

    Negative reinforcers work by their removal

    from a situation. (nagging boss)

    Negative reinforcement occurs when a

    responsepreventssome event or stimulus from

    occurring.

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    Chapter 2/ Slide 38Copyright 2014 Pearson Canada Inc.

    Organizational Errors Involving

    Reinforcement

    Managers sometimes make the following errors

    when trying to use reinforcement:

    1. CONFUSING REWARDS WITH REINFORCERS

    FAILS BECAUSE NOT MADE CONTINGENT ON SPECIFIC, DESIREDORGANIZATIONAL BEHAVIOUR

    2. NEGLECTING DIVERSITY IN PREFERENCES FOR REINFORCERS

    DIFFERENT PEOPLE REQUIRE DIFFERENT REWARDS;

    E.G. TIME-OFF VS. CHALLENGING TASK FOR WORKAHOLIC

    3. NEGLECTING IMPORTANT SOURCES OF REINFORCEMENT

    COULD BE ADMINISTERED BY CO-WORKERS

    FEEDBACK ON PERFORMANCE

    SOCIAL RECOGNITION

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    Chapter 2/ Slide 39Copyright 2014 Pearson Canada Inc.

    Performance Feedback

    Performance feedbackinvolves providing

    quantitative or qualitative information on

    past performance for the purpose of changing

    or maintaining performance in specific ways. Conveyed in a positive manner

    Delivered immediately after observing

    performance

    Represented visually (graph or chart form)

    Specific to the behaviour that is being

    targeted for feedback

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    Chapter 2/ Slide 40Copyright 2014 Pearson Canada Inc.

    Social Recognition

    Social recognitioninvolves informal

    acknowledgement, attention, praise,

    approval, or genuine appreciation for work

    well done from one individual or group toanother.

    When social recognition is made contingent

    on employee behaviour it can be an effective

    means for performance improvement.

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    Chapter 2/ Slide 41Copyright 2014 Pearson Canada Inc.

    Reinforcement Strategies

    Reinforcement can be:

    Continuous versus partial

    Immediate versus delayed

    What is the best way to administerreinforcers?

    Reinforcement Strategies

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    Chapter 2/ Slide 42Copyright 2014 Pearson Canada Inc.

    Reinforcement Strategies

    (continued)

    For fast acquisition of some response,continuousand immediatereinforcement

    should be used.

    Behaviour tends to be persistent when it is

    learned under conditions ofpartialanddelayedreinforcement.

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    Chapter 2/ Slide 43Copyright 2014 Pearson Canada Inc.

    Reinforcement Strategies

    (continued)

    Managers have to tailor reinforcement

    strategies to the needs of the situation and

    often must alter their strategies over time to

    achieve effective learning and maintenanceof behaviour.

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    Chapter 2/ Slide 44Copyright 2014 Pearson Canada Inc.

    Reducing the Probability of

    Behaviour

    Sometimes learned behaviours are

    detrimental to the operation of an

    organization and they need to be reduced or

    eliminated. Two strategies that can reduce the

    probability of learned behaviour:

    Extinction

    Punishment

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    Chapter 2/ Slide 45Copyright 2014 Pearson Canada Inc.

    Punishment

    The application of an aversive stimulusfollowing unwanted behaviour to decrease

    the probability of that behaviour.

    A nasty stimulus is appliedafter some

    undesirable behaviour in order to decreasethe probability of that behaviour.

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    Chapter 2/ Slide 46Copyright 2014 Pearson Canada Inc.

    Extinction

    The gradual dissipation of behaviour followingthe termination of reinforcement.

    If the behaviour is not reinforced, it will

    gradually dissipate or be extinguished.

    Extinction works best when coupled with the

    reinforcement of some desired substitute

    behaviour.

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    Chapter 2/ Slide 47Copyright 2014 Pearson Canada Inc.

    PUNISHMENT ONLY TEMPORARILY SUPPRESSESTHE UNWANTED BEHAVIOUR.

    NEED TO PROVIDE ACCEPTABLE ACTIVITY TO

    REPLACE CURRENT BEHAVIOUR

    PROVOKES A STRONG EMOTIONAL RESPONSE.

    NEED TO ENSURE MANAGERS EMOTIONS ARE

    UNDER CONTROL

    AVOID PUNISHING IN FRONT OF OTHERS.

    Using Punishment Effectively

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    Chapter 2/ Slide 49Copyright 2014 Pearson Canada Inc.

    Social Cognitive Theory

    Social cognitive theory (SCT) emphasizes therole of cognitive processesin regulating

    peoples behaviour.

    People learn by observing the behaviour of

    others and can regulate their own behaviourby thinking about the consequences of their

    actions, setting performance goals,

    monitoring performance, and rewarding

    themselves for goal accomplishment. SCT compliments operant learning theory in

    explaining how people learn and

    organizational behaviour.

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    Chapter 2/ Slide 50Copyright 2014 Pearson Canada Inc.

    Components of Social Cognitive

    Theory

    Observational learning

    Self-efficacy beliefs

    Self-regulation

    Ob i l L i

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    Chapter 2/ Slide 51Copyright 2014 Pearson Canada Inc.

    Observational Learning

    The process of observing and imitating thebehaviour of others:

    Examining the behaviour of others

    Seeing the consequences they experience

    Thinking about what might happen if we act

    the same way

    Imitating the behaviour if we expect

    favourable consequences

    Observational Learning

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    Chapter 2/ Slide 52Copyright 2014 Pearson Canada Inc.

    Observational Learning

    (continued)

    The reinforcement is self-reinforcement.

    Attractive, credible, competent, high-status

    people are most likely to be imitated.

    It is important that the models behaviourresult in positive consequences and that it is

    vivid and memorable.

    S lf Effi B li f

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    Chapter 2/ Slide 53Copyright 2014 Pearson Canada Inc.

    Self-Efficacy Beliefs

    Beliefs people have about their ability tosuccessfully perform a specific task.

    It is a cognitive belief that can be changed

    and modified in response to different sources

    of information.

    Self-efficacy is influenced by four sources of

    information.

    D t i t f S lf Effi

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    Chapter 2/ Slide 54

    Determinants of Self-Efficacy

    Copyright 2014 Pearson Canada Inc.

    S lf Effi B li f ( ti d)

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    Chapter 2/ Slide 55Copyright 2014 Pearson Canada Inc.

    Self-Efficacy Beliefs (continued)

    Self-efficacy beliefs influence the activitiespeople choose to perform, the amount of

    effort and persistence devoted to a task,

    affective and stress reactions, and job

    performance.

    S lf R l ti

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    Chapter 2/ Slide 56Copyright 2014 Pearson Canada Inc.

    Self-Regulation

    The use of learning principles to regulateones own behaviour.

    It involves observing ones own behaviour,

    comparing it to a standard, and rewarding

    oneself when behaviour meets the standard.

    A key part of the process is peoples pursuit

    of self-set goals that guide behaviour.

    S lf R l ti ( ti d)

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    Chapter 2/ Slide 57Copyright 2014 Pearson Canada Inc.

    Self-Regulation (continued)

    Discrepancy reductionand discrepancyproductionlie at the heart of the self-

    regulatory process.

    Discrepancy reduction: A discrepancy

    between ones goals and performance whichmotivates one to modify their behaviour.

    Discrepancy production: When individuals

    attain their goals they are likely to set higher

    and more challenging goals.

    S lf R l ti ( ti d)

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    Chapter 2/ Slide 58Copyright 2014 Pearson Canada Inc.

    Self-Regulation (continued)

    Self-regulation involves the followingactivities:

    Collect self-observation data

    Observe models

    Set goals

    Rehearse

    Reinforce oneself

    S lf R g l ti ( ti d)

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    Chapter 2/ Slide 59Copyright 2014 Pearson Canada Inc.

    Self-Regulation (continued)

    Self-regulation can improve learning andresult in a change in behaviour.

    Self-regulation training has been shown to

    improve work attendance and sales

    performance. Self-regulation has been shown to change a

    variety of behaviours and it is an effective

    method of learning and training.

    T d ft th t

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