2 O1 9 - cdn.brandfolder.io Book 2019.pdf · Amsterdam 2016 & 2018; Behind the Chair tour, Brazil; 2016 Luxurious Minimalism and Tailor Diversity shows in Jakarta, along with the

2 O 1 9

BRAND

3

YOUR FUTURE IS OUR FUTURE

4

From being a small company, emerging in 1922 from the back-room of a pharmacy in downtown Amsterdam, Keune continues to grow to become one of the world’s leading professional hair care brands, currently distributed in over 80 countries. The Australian office in Sydney is the regional Head Quarters, supporting Keune operations in Australia, New Zealand, Indonesia and most recently Singapore.

To this day, Keune remains one of the last family-owned hair care brands of its size, still owned by the original, founding Keune family. The son of the founder, Mr George Snr, and grandsons, Mr George Keune Jnr, and Mr Eelco Keune are actively involved in the day to day operations of the business and continue to ensure that its family integrity and culture remain as one of the keystones of the business.

In our industry the dedication to life-long learning and education is a must to stay ahead of the latest approach and technical developments. The Keune Academy has planned another year of exciting, inspiring courses and educational events to assist you in your professional development.

Being a professional only provider, I’d like to note, that without you, none of us at Keune would be here today. I am also, extremely proud to be part of an extremely devoted team of professionals, the Keune staff in Australia, New Zealand, Indonesia & Singapore, who strive to deliver the best customer service and customer satisfaction we can achieve. I’d like to thank them for their continuous commitment and relentless drive to always be the best they can be.

Recently The Keune Foundation, reached a huge milestone of donating over $1 million dollars to families in need. TKF is funded by Keune Australia and salons stocking Tinta Color and So Pure Color, and is dedicated to supporting families whom have a child diagnosed with a life threatening illness. On behalf of all the Foundation families I’d like to thank you for your generous support.

We look forward to embarking together in 2019 to create another successful year, and remember, our loyalty to your success is unwavering, because YOUR FUTURE IS OUR FUTURE

KEUNE

Y O U R

P R O F E S S I O N A L

P A R T N E R

With the greatest appreciation, I remain sincerely yours,

Hans van der Velden President | Keune Haircosmetics AUSTRAL IA | N EW ZEALAND | I NDONES IA | S I NGAPORE

PRESIDENT’S MESSAGE

5

K E U N E 7

KEUNE HERITAGE 9

YOUR TRUE PARTNER 11

INNOVATION & RESEARCH 14

REGIONAL CENTRE OF EXCELLENCE 16

CREATIVE AMBASSADORS 18

DIGITALLY ADDICTED 23

KEUNE COLOUR EXPERT 25

KEUNE CARING FOR OTHERS 33

KEUNE GREEN VISION 37

P R O D U C T S 39

PROFESSIONAL COLOUR | TINTA COLOR 40

PROFESSIONAL COLOUR | SEMI COLOR 42

PROFESSIONAL SERVICES 44

PROFESSIONAL SERVICES | FORMING 46

HOME CARE | STYLE 48

HOME CARE | CARE 52

HOME CARE | BLEND 56

1922 BY J.M. KEUNE 58

PROFESSIONAL | SO PURE NATURAL BALANCE 60

HOME CARE | SO PURE NATURAL BALANCE 62

E V E N T S 65

THE KEUNE FOUNDATION BALL 67

THE DAY WITH KEUNE 68

A C A D E M Y 73

KEUNE ACADEMY 74

KEUNE MASTER PATHWAYS 76

INTERNATIONAL MASTERS TOUR 78

CREATIVE TEAM 80

S P E C I A L T Y 85

COLOUR LAB CREATIVE 86

THE BREAK DOWN 87

FREEHAND PERFECTION 88

FINDING YOU 89

CLASSICS 3 x 3 x 3 90

UPSTYLE PRINCIPLES 91

ONE OF THE BOYS 92

LIVE YOUR DIVINITY 95

BE BLONDE BE FREE 97

INSTA-SESSION 98

T E C H N I C A L 101

IGEN BOOTCAMP 102

COLOUR ESSENTIALS 102

RETAIL ESSENTIALS 105

CONSULTATION ESSENTIALS 105

STYLING ESSENTIALS 107

CUTTING ESSENTIALS | LONG SHAPES 108

CUTTING ESSENTIALS | SHORT SHAPES 108

BLONDE VOYAGE 111

BRIGHT SPARK 111

CORRECT IT LIGHT 112

CORRECT IT DARK 112

GREY AREA 114

FREEHAND FREEDOM 114

NEXT LEVEL CUTTING 116

KEUNE BLONDE DEGREE 119

KEUNE COLOUR DEGREE 119

HAIR GOALS REALIZED 121

2018 vs 2019 COURSE GUIDE 123

T E R M S & C O N D I T I O N S 124

KEUNE

C O N T E N T S

CONTENTS

7

K E U N E

JO BANKS | HAIRART | CREAT IVE ART IST IC AMBASSADOR

SEMI COLOR CLEAR + S I LVER KEUNE

9

As with every good story, it all began in 1922 with one young man’s passion and his own pharmacy located in downtown Amsterdam. Jan Keune embarked on a quest to create long-lasting curls. He experimented with solutions in his small laboratory and cosmetic factory that he created above his shop. After many dedicated hours, Jan Keune developed a hot perm and launched the very first permanent wave in The Netherlands. As the perm’s popularity grew, Jan started selling his invention under the name J.M. Keune and thanks to Jan Keune’s creativity, Keune became one of the first manufacturers of perm liquid in the world. Following this, Keune was one of the first to create a ‘fixative’, the predecessor of what we know

commonly today as g̀el .́

In 1957, George Keune Snr, son of Jan Keune, introduced the Keune brand to the export market. This cemented the company’s continued success and significant growth. Now the third generation of the Keune family, George Keune Jnr and Eelco Keune are actively involved in

the business and maintaining its professional and family values

With the launch of Keune’s first permanent hair colour in 1990, the Keune company skyrocketed to being one of the major global players within the professional salon market.

Available in over 80 countries, the Keune brand has become a growing icon globally and continues as a family owned

business with true family values.

KEUNE

H E R I T A G E

HERITAGE

11

Keune has been 100% dedicated to its Salon Only Philosophy and to fulfilling the demand for high-quality, fashionable hair products. The company remains family owned in both The Netherlands and ANZIS, making it one of the last family owned, global hair care brands

of its size.

Keune offers professional salons an extensive and complete hair system which has been developed in one of the most advanced laboratories in Europe, using only high-quality and innovative ingredients. Keune prides itself on ensuring products are not tested on animals and

are sourced from reputable, sustainable suppliers.

Social responsibility plays a big part in the everyday culture at Keune, with the company’s strong belief in assisting others and giving back to the community. In 2005, Keune Australia established The Keune Foundation, a charitable organisation providing support and financial

assistance to families who have a child diagnosed with a life threatening illness.

At Keune, our clients are our number one priority. We are devoted to providing the best service possible for you and your business, through constant support, education and the ongoing development of new tools and products to further grow and support your business,

because, YOUR FUTURE IS OUR FUTURE.

Keune Australia and New Zealand was established in 1995 by Hans and Theresa van der Velden. In 2014, the company

started distributing to Indonesia and in 2016 into Singapore. Over the years Keune has increased their extended Keune family

significantly and together share so many success stories.

Y O U R

T R U E P A R T N E R

TRUE PARTNER

13

The Head of Research & Development, Atse Korndorffer leads a large and experienced team of chemists responsible for all innovation. From new product development, testing and application to safety and quality control, Keune maintains the highest quality products and ensures only the

best ingredients and the latest innovation is used to guarantee the best performance.

All products are developed with safety as a number one concern and are designed in accordance with one of the world’s strictest laws and regulations set by the European Scientific

Committee for Consumer Safety.

All products are developed and manufactured in one of the world’s highest technology laboratory and factory located in Soest, The Netherlands.

The Keune factory produces millions of tubes of hair colour every year and has been dedicated to creating products which support the true hair professional with high-quality and fashionable hair

care products. Keune cares for the welfare of animals and proudly does not support animal testing. Keune also sources raw materials

from reputable and sustainable suppliers who maintain high standards in eco-sustainability.

I N N O V A T I O N &

R E S E A R C H


16

Keune ANZIS (Australia, New Zealand, Indonesia, Singapore) offers multiple facilities across the region, with the head office being a multi-functional purpose built facility located in Sydney designed to improve operating efficiency, while incorporating a large education centre. Easily accessible from major highways, Keune’s offices and education centre offers a diverse creative space for hands-on learning, a beauty training room, cafeteria with alfresco dining that can also

host up to 60 people, and a state of the art warehouse.

Keune has stimulating, contemporary hair and beauty training studios also based in Melbourne, Victoria and Jakarta, Indonesia and most recently Singapore; where a broad variety of Academy

courses and business seminars are hosted.

R E G I O N A L C E N T R E

O F E X C E L L E N C E


18

Keune Creative Ambassadors are dedicated to driving our industry further through their vision. They are the ‘go to’ for the latest styles, with their involvement within some of the finest catwalk and fashion shows in the world. Keune Creative Ambassadors are dedicated to Keune education and sourcing inspiration from trends around the world, translating them into practical colouring,

cutting and styling techniques.

C R E A T I V E

A M B A S S A D O R S

In her 20 years in the business, Ilham has become one of the most esteemed session stylists in the world.

Her high-end celebrity styling regularly embellishes the covers and content of Vogue, Elle & Harper’s Bazaar, and graces designer campaigns & catwalks of New York & Paris Fashion Weeks for Gucci, Prada, Givenchy, Valentino & Louis Vuitton.

Her styling insight sees Ilham contribute to the development of our styling portfolio, direct the style of our brand campaigns & collections and lead the Beyond True Beauty collection.

Her feminine, slightly mischievous signature style makes her a much loved stage artist at the 2016 & 2018 True Beauty event and 2013, 2015 & 2017 Day with Keune.

ilhammestour

ilham.mestour

I LHAM MESTOUR

GLOBAL CREATIVE ARTISTIC DIRECTOR

Nicknamed the Queen of Colour, Marriet is a multi-award winning colourist and favourite mane-maintainer among The Netherlands cool kids, actresses and influencers.

Her unique ideas on colour and vast knowledge of colouring techniques makes her one of the most reliable and innovative authorities when it comes to colour work. These accolades ensure she plays a major role in Keune’s international colour team. She is involved with colour innovations & development, brand collections and events including Day with Keune 2017 and True Beauty show 2018 and co-creator of the global Beyond True Beauty collection.

marrietgakes

MARRIËT GAKES

GLOBAL COLOR DIRECTOR

Roberto works extensively globally, presenting and inspiring others around the world. He has a huge passion for hair, with dedication and commitment to the Keune philosophy. Roberto has worked in countless shows representing the Keune brand, including Paris Fashion Week 2016; True Beauty show, Amsterdam 2016 & 2018; Behind the Chair tour, Brazil; 2016 Luxurious Minimalism and Tailor Diversity shows in Jakarta, along with the Day with Keune 2015 & 2017.

Roberto has also collaborated with creative teams locally and internationally as co-creator of Keune’s Global Beyond True Beauty Collection and Keune ANZIS 2017 Nocturnal Reflection and 2018 Bloc Paradox collections. On top of this Roberto develops and presents his own cutting and styling workshops to bring education and inspiration to a full circle.

robertotarla

roberto.tarla

ROBERTO TARLA

CREATIVE DIRECTOR KEUNE ANZIS

He is the master of creative discipline, an international artist with his feet planted firmly in the salon with his love of the industry driving him the most.

From in-salon creatively commercial; to photographic uber chic; to mind-blowing, skin-chilling, breath-taking stage presentations; Daniel’s ability and insight is epic.

Owner of state-of-the-art Tao of Hair and co-founder of Inspired Gear, Daniel has trained nationally and internationally with industry leaders and educates globally on precision cutting, up styling and colour.

Daniel has amassed an expansive portfolio, extensive competition wins, co-created Keune ANZIS 2017 Nocturnal Reflection and 2018 Bloc Paradox Artseries Collections, along with multiple stage appearances at Day with Keune including the massive 2017 event - those that witnessed are still talking about!

gammut / taoofhair

Dangeryap / taoofhair

DANIEL YAPTAO OF HAIR WA

CREATIVE ARTISTIC AMBASSADOR

If there was a personification of big things coming in small packages, Jo is exactly this. With over 20 years industry experience, internationally trained and locally dedicated, Jo shines with a plethora of skills. From inspiring colour and cutting; to gravity defying upstyling, her endless portfolio of skills has seen her nominated as WA/NT State Hairdresser of the year, twice as Hairdresser of the Year and crowned 2017 Senior Winner of our ArtSeries Trophy and The ArtSeries The Journal Choice Award.

Adaptable and endlessly creative with a multitude of photographic collections to demonstrate this, Jo prides her salon and team as providing a warm, professional environment that is fun and full of laughter.

Co-creator of the Keune ANZIS 2018 Bloc Paradox Artseries Collection Jo is fresh and inspiring while being approachable and fun. Every encounter with Jo is a memorable experience.

hairart_ellenbrook

JO BANKSHAIRART WA


‘Be so good they can’t ignore you’ is the motto Alicia has grabbed with vigour and lived her professional life by.

Successful salon owner of Unique Artist Hair & Beauty salon; a fast-paced hive of soft, feminine, freehand art. Finding passion in everything she does has seen Alicia develop a flexible and ever-evolving approach to colour and styling to keep herself, her team and her ever-growing clientele excited and enthusiastic.

Co-creator of the Keune ANZIS 2018 Bloc Paradox Artseries Collection and the executor of freehand masterclasses with cult-like followings: don’t let her laid-back, effortlessly cool personality fool you. Alicia is a vastly talented, invariably relatable wealth of information. She’ll remind you why it is you love hair.

uniqueartisthair

ALICIA RILEY UNIQUE ARTIST HAIR NSW


Over the last 2 decades in the industry Kate has cemented herself as a Technical Colour Specialist and inspiring Educator. Kate’s infinite technical insight is highly regarded nationally and internationally. This, along with her dedication to evolving and improving the Keune portfolio sees her as a key member of the global co-creation team - a close-knit, selected team responsible for future product, range and education development.

As Director of Education ANZIS, Kate delivers classes, tutors and oversees Keune’s A-class team of Technical Advisors and Creative Team, develops and schedules Keune’s education programs throughout Australia, New Zealand, Indonesia & Singapore. Kate is determined to keep it real, useful and relatable where it matters the most - the salon.

KATE ELDRIDGE

DIRECTOR OF EDUCATION KEUNE ANZIS


20

CREAT IVE AMBASSADORS

21

K E U N E

I N S P I R A T I O N

A R O U N D T H E

G L O B E

# K E U N E A N Z

# I L OV E K E U N E

Engage with new techniques, tips and tricks and be in the know of all the exciting new products and events.

See yourself amongst Keune’s social media pages, by posting, sharing tagging and your image for a chance to be featured.

Look out for Keune’s recurring Social Media Comps coming to you! Loads of chances to win amazing prizes.

All you need to do is post and tag!

See what’s happening now with some of the most powerful topics and inspiration covered by Keune and Keune individuals, revealing

the latest via the Keune digital world. See it and hear it first! Get digital snappy!

D I G I T A L L Y

A D D I C T E D

keuneanz

KeuneHaircosmeticsANZ

DIGITALLY ADDICTED

25

ROBERTO TARLA | KEUNE CREAT IVE D IRECTOR

T INTA COLOR 7.46R I + 0/44

KEUNE

C O L O U R

E X P E R T

KEUNE COLOUR EXPERT

27

KCE is a complete business partnership designed to take your business to a new level. Its core focus is to deliver the highest level of support by assisting with key business activities such as salon growth, development and management, in-store promotions and advertising, as well as technical

and inspirational education held through our very own Academy.

KCE Member Salons are provided with a Member’s Plaque, KCE Reward Points, access to The KCE Hub (digital portal), complimentary tickets to exclusive events and gifted at the end of every year

with something special on behalf of the Keune Family.

To be invited to become a KCE Member, salons must reach a minimum expenditure per annum and must be stockists of certain Keune ranges. There are 6 Salon Memberships: Loyalty, Bronze, Silver,

Gold, Platinum and Diamond (subject to region).

For further information, please liaise with your Keune Business Consultant or local Keune Distributor.

An exclusive rewards program for Keune hair salons.

KEUNE COLOUR EXPERT

I N S E L E C T E D

S A L O N S W O R L D W I D E

KEUNE COLOUR EXPERT

29


28

KCE HUB

T H E U L T I M A T E

B U S I N E S S R E S O U R C E

Find all the resources needed to create marketing campaigns tailored to your salon that can be accessed anytime, and from anywhere!

Download a wide-range of pre-made materials, or create customised campaigns to market the salon or run special promotions. Download and print referral cards, posters and flyers easily at home or

email assets straight to the professional printer.

KCE HUB provides social media guides and editable templates to create promotional offers to help attract new clients via the salon’s social media channels. The Business Resource section offers support and references for hiring and training new staff, right through to motivating and bench-

marking the salon’s team.

Whether it is used for business support, content marketing or learning about the latest digital trends, KCE HUB provides you with all the tools.

For further information, please liaise with your Keune Business Consultant or Keune Distributor.

KCE HUB is an exclusive digital platform available only to KCE Member salons that gives you all the tools needed to assist in the growth

of your salon’s business.

KEUNE COLOUR EXPERT

31


30

KEUNE COLOUR EXPERT

T H E B E N E F I T S

C O - O P E R AT I V E A DV E R T I S I N G

Keune provides assistance to support your advertising and promotional investments, with the goal of helping you to stretch your investments further. Co-op helps you to create your marketing basics such as business cards and menus, all the way to those special items such as custom window decals or signage.

B U S I N E S S B U I L D I N G P RO M OT I O N S

Helps support your salon in generating and increasing your business through promotions within the salon, through the use of mini samples and pre-set retail gift bags.

M E RC H A N D I S I N G, TO O L S & AC C E S S O R I E S

To keep your salon’s equipment looking fresh, members may purchase Keune accessories via their KCE Points, or via Points + Pay. Furthermore, you are also entitled to complimentary replacement colour charts pending your KCE level, or can be purchased at a very special rate.

C O M P L I M E N TA RY B A S I N S TO C K

Designed to kit-out your back bar and to assist with the sell-through of Keune professional products to the end consumer. KCE members receive free basin stock each month, supplied on the condition that the same items in retail size (if available) are offered for purchase to the end consumer. Free basin stock item/s per month are limited per level.

C O M P L I M E N TA RY B E N C H S TO C K

Equip your stylists with the right tools to create amazing masterpieces in the salon and educate the benefits of professional products to your clients. KCE member salons are entitled to free styling items to use as bench stock.

I N -S A LO N P RO M OT I O N A L S U P P O R T DAYS

Through a yearly in-salon VIP promotional day, we work to assist you to build new clients, boost revenues on quieter days whilst motivating and training your staff. increase your revenue. Learn the tools to repeat these days within your salon.

E D U C AT I O N; S E C U R I N G YO U R S A LO N ’S FU T U R E

Keune Academy is dedicated to providing the highest calibre of training, support and inspiration, developed by the industry’s professionals. Enrol to any Technical course using KCE points to start your educational journey.

K E E P I N G U P W I T H K E U N E

We all love samples, but what better way to reveal the new product than with a personal sample sent directly to your salon to experience yourselves. Look out for that special question mark box, with full details of the new item in which Keune launches in Australia & New Zealand.

S TA FF M OT I VAT I O N

Get your salon’s team motivated and incentivised on an ongoing basis. KCE member salons will be included in the Keune Staff Retail Incentive program designed to boost your salons productivity and overall turnover via retail sales campaigns, with a fixed reward for your staff members achieving a pre-set target.

O N L I N E P R E S E N C E

All bases covered in the real world and digital. Keune Salon Online has been developed as a convenient mechanism for Australian KCE Clients to sell Keune’s retail products directly to your regular and new customers via a well-supported online portal that is fully maintained by Keune. The unique concept increases your profit and introduces your salon to new customers who could be converted into a service client. salons.keune.com.au

E V E N T E XC L U S I V E S

Receive special rates or complimentary tickets to exclusive Keune Events. From visual spectacles, where hair becomes art with speechless techniques; to an all-inclusive annual themed event, The Keune Foundation Ball, raising money for The Keune Foundation, assisting families with a child diagnosed with a life threatening Illness.

For further info or ideas on ways to utilise these benefits most effectively, contact your Keune Business Consultant or local distributor.

YOUR FUTURE IS OUR FUTURE KEUNE COLOUR EXPERT

32 33

Hans and Theresa van der Velden, owners of Keune ANZIS, wanted to find a lasting way to give back to our society, thus in 2005, The Keune Foundation was established to do just this. The Keune Foundation provides emotional support and financial assistance to Australian families when one of their children is diagnosed with a life threatening illness. Keune Australia bares all costs of administration to ensure that funds raised are used

for the relief of suffering. Keune provides support to these families without question, cost or prejudice.

Keune Company run a number of different campaigns, events and initiatives throughout the year to raise money for the Foundation. The goal is to provide ongoing support and funding to TKF to ensure support for

many years to come.

• 10 cents from every tube of Tinta Color and So Pure Color is donated to TKF • Every ticket sold to The Annual Keune Foundation Ball is donated to the foundation • Through silent auctions, raffles and activations at the TKF Ball • Annual contributions from Keune The Netherlands, Keune ANZIS, staff, suppliers and

clients • $1 donated from every campaign’s product gift pack sold (Mother’s Day, Christmas)

If you would like more information about this worthwhile cause, email [email protected]

A million reasons to say thank you! Keune salons across Australia and New Zealand, have assisted Australian families by donating over $1 million dollars

to The Keune Foundation to help families with children diagnosed with a life-threatening illness. Keune would like to express their sincerest

gratitude and appreciation for all the support in making this possible. Let’s continue to make a million more!

C A R I N G

F O R O T H E R S

THE KEUNE FOUNDATION

35

M I L L I O NTHAN KS A

$1,OOO,OOODONATED TO

N E E DFA M I L I E S I N

Thanks a Million!

Our beautiful ray of sunshine was diagnosed with Acute Lymphoblastic Leukaemia. Poppy has endured countless lumbar punctures, blood transfusions, hair loss, dozens of chemotherapy treatment, horrendous nausea & bouts of vomiting daily. It has impacted us financially and it just goes on for so long. Poppy’s treatment will continue until February 2020. She will have been having treatment for 2 1/2 years. Receiving support from various foundations & charity’s is such a boost. At the worst time in your life you do feel a sense that you are not on your own. There are so many people out there looking out for us!! Thank you so much for the support from The Keune Foundation.

Reyneke Family | VIC

Our 10 year old son Fletcher was diagnosed with a brain tumour in March 2016, as you can imagine for Fletcher, our other three boys, my husband and myself; our lives were changed forever. Multiple brain surgeries, radiation and chemotherapy has been anything but fun for all of us. A huge thank you to The Keune Foundation, as the money gave us our newest family member “Nellie” the puppy (something Fletcher and his brothers have always wanted, which has brought new found joy and love into our family.”

Sales Family | FERN TREE GULLY VIC

Liam Darroch was diagnosed with Hirschsprung’s disease and Total Anomalous Pulmonary Venous Drainage (TAPVD) meaning blood was pumping the wrong way through his heart and required open heart surgery at just 5 weeks old. My family cannot thank The Keune Foundation enough for their generosity, words will never be enough to show our gratitude. This funding came at a perfect time, moving closer to Melbourne so we can be closer to the medical facilities that he will continue to need.

Bec Florrimell | POOWONG, VIC

This year, our world was turned upside down when our beautiful 5-year-old son, Caleb, was diagnosed with Lymphoma in June. In the months since, he has spent much of his time in the Oncology Ward at Monash Children’s Hospital in Clayton, receiving chemotherapy. A situation like this brings with it a financial burden. We have incurred a number of unexpected expenses, including travel costs, pharmaceutical costs, and lost wages to name a few. Your generous donation allowed us to focus fully on Caleb’s care and recovery, and the needs of our little family, without having to worry about additional financial concerns.

Thank you again for your generous support. Your foundation is a ray of sunshine!

Anthony & Anne Schembri | YALLOURN NORTH, VIC

THANK YOU FOR YOUR SUPPORTWITHOUT YOU IT WOULD NOT BE POSSIBLE!


36

THE KEUNE FOUNDATION

37

Passionate about protecting and restoring the health, diversity and productivity of Australia’s unique landscape, Keune ANZ is a Carbon Neutral and is taking positive action to reduce the amount of greenhouse gases produced, due to the effect of global warming and climate change caused by an increase of naturally occurring and manufactured greenhouse gases in

our earth’s atmosphere.

Teamed up with Sustainable Salons, Keune has implemented recycling programs, set up green efficient lighting systems, transitioned to online and digital materials, all to protect the environment. Keune also ensures that all of its suppliers are sustainable, operate ethically and are part of relevant associations which are governed in the way of ‘good practices’ in all areas.

Keune products are developed in accordance with the strictest regulations in the world, the EU Scientific Committee for Consumer Safety. Keune proudly does not test on animals as we

care for the welfare of the animals.

Green is the new Black! Find your beauty within and be part of the solution, not the cost of the earth. Keune has a soft spot for building green credentials and helping create a zero wastage industry with

a strong focus in making conscious choices to cut our environmental footprint.

KEUNE

G R E E N V I S I O N

Keune Academies proudly powered by

GREEN VIS ION

39

P R O D U C T S

ROBERTO TARLA | CREAT IVE D IRECTOR

SEMI COLOR S I LVER + 0/10 PRODUCTS

41

F R E E F R O M P P D

With over 100 permanent shades, providing infinate color possibilities, Tinta Color is enhanced with Triple Color Protection to ensure long-lasting, brilliant colour results and provides 100% grey coverage. An easy-to-mix and easy-to-apply emulsion, with a pleasant floral and woody fragrance. PPD-free and 100% compliant with EU Laws. For optimal

results, use Tinta Color with Tinta Cream Developers.

TECHNOLOGY LP300 Color Stabiliser, Silk Protein and Solamer UV Protection.

10c from every Tinta Color & So Pure Color sold in ANZ goes directly to The Keune Foundation.

PRO FESS I O NA L

COLOUR

T I N T A C O L O R

*Keune Colours are free from Para-phenylenediamine or PPD, a common ingredient found in hair colour. It has been cited as a contact allergen and has been shown to produce symptoms of irritation when coming in contact with the skin whilst hair colour oxidises. Repeated & prolonged contact with PPD has also been known to cause sensitisation, which is why Keune has advanced its technology to offer the same quality results without using this ingredient.


42

T I N TA C O L O R U LT I M AT E C O V E R

Designed for optimal coverage on high percentage white, course, and resistant hair. With Ceramides.

T I N TA C O L O R U LT I M AT E B L O N D E S

A dynamic collection of high-lift tints and ultra blonde lighteners.

T I N TA C O L O R L I F T & C O L O R

Vibrant and intense shades that lift and deposit in one service. Ideal for on and off scalp applications.

T I N TA C O L O R D E V E L O P E R S

Double stabilised with LP300 Technology. Available in 3%, 6%, 9% & 12%.

T I N TA A F T E R C O L O R S H A M P O O & B A L S A M

Professional pH4 cleanser and conditioner, which stops the oxidation process and neutralises the

hair after a colour service.

T I N TA C O L O R R E D I N F I N I T Y

Intense red pigments for bright, long-lasting fashion results. With 25% more durability.

T I N TA C O L O R R E D B O O S T E R

To enhance the vibrancy of any red shade and provide color durability.

A L S O AVA I L A B L E I N T I N TA C O LO R

PROFESSIONAL COLOUR

43

F R E E F R O M P P D & A M M O N I A

An ammonia-free, tone-on-tone colour, formulated with Silsoft Technology, ensuring hair is left nourished, shiny and soft. With over 55 shades, the range is perfect for first time colour services, intensive tone-on-tone grey coverage and for refreshing of lengths & ends. The range has a soft fruity fragrance and an economical gel-cream. For optimal results,

use in combination with Semi Color Activators.

TECHNOLOGY Silsoft.

PRO FESS I O NA L

COLOUR

S E M I C O L O R


44

S E M I C O L O R G L A Z E S

Beautiful pastel tones without base, for luminous finishes.

S E M I C O L O R U LT I M AT E B L O N D E

Specalised blondes to complete your blonde services.

S E M I C O L O R A C T I VAT O R

Perfect for use with all Semi Color shades.

S E M I C O L O R R E D A C T I VAT O R

Optimum vibrancy for reds & coppers, as well as creating intensity on natural levels 1-5.

S E M I C O L O R R E D I N F I N I T Y

Intense red pigments for bright, long-lasting fashion results. With 25% more durability.

A L S O AVA I L A B L E I N S E M I C O LO R

PROFESSIONAL COLOUR

45

F O R T H E C L E A N E S T B LO N D E R E S U LT S

Keune’s range of decolourisers offer the perfect portfolio to achieve the cleanest blondes for every hair type and level. From gentle lifting, to power performance - you have a choice for every need. Supporting products allow cooler lift and ease of toning, whilst bond builders help to ensure

strand integrity.

TECHNOLOGY Perfect Lift Technology, Protein Fusion System.

PRO FESS I O NA L

S ERV ICES

D E C O L O U R I S E R S , B L O N D E S U P P O R T & B O N D B U I L D E R S


46

B O N D F U S I O N 3 R E C H A R G E R ( H O M E C A R E )

Prolongs the benefit of professional services, keeping hair 5 times stronger, between salon services.

B O N D F U S I O N 1 B U I L D E R

Protein Fusion System creates new bonds and strengthens the inner hair structure to help keep hair in optimum condition.

Add to colour, lightning or forming services.

U LT I M AT E B L O N D E N E U T R A L I Z I N G S P R AY

With a violet-based formula, this is perfect toning partner, ensuring even true-to-tone blondes. Spray prior to applying your toner.

U LT I M AT E B L O N D E L I F T P O W D E R

A blue dust-free lightener with a powerful 8 levels of lift. Low ammonia formula for a pleasant experience.

F R E E D O M B L O N D E & D E V E L O P E R

Clay-based formula for freehand techniques. With 7 levels of lift and Freedom Fuse Technology to encapsulate the strand for an even lift. Specalised developer to ensure

the perfect results. Available 3%, 6%, 12%

C R E A M B L O N D E

Gentle dust-free formula to protect the hair structure, lifting up to 7 levels. Optimum choice for sensitized

hair types & highlighting techniques.

M A G I C B L O N D E

Infused with green tea chamomile (a-bisobalol) makes this blue dust-free formula the perfect choice for on-scalp

application. Offering 7 levels of lift.

B O N D F U S I O N 2 E N H A N C E R

Completes your bond enhancing service by creating a condition seal to nourish and lock out humidity.

Also ideal as a stand-alone anti-damage treatment.

C O O L B O O S T E R

Add to your decolourisers, 2000 and 3000 for a cooler, cleaner lift.

N EW PACKAG I NG

COM I N G SOON

N EW PACKAG I NG

COM I N G SOON

COM I N GSOON

PROFESSIONAL SERVICES

47

C R E AT I N G P E R F E C T T E X T U R E

Whether your client is after smooth straight locks, beautiful curls or movement and volume, Keune’s forming range provides something for all texture services. Active Keratin provides extra strength, protection and improved

hair manageability.

TECHNOLOGY Active Keratin.

PRO FESS I O NA L

S ERV ICES

F O R M I N G


48

B I O P E R M

Perm system which provides firm, soft curls with natural results, leaving the hair soft and shiny.

Available in 2 strengths - extra & normal.

K E R AT I N S T R A I G H T E N I N G

R E B O N D I N G S Y S T E M

A 2-step permanent straightening system, which gently reshapes the hair, leaving it sleek, shiny and manageable. Available in normal & strong.

V I TAWAV E

Ideal to create a defined, tight curl. With a mild alkaline formula for nourished, long-lasting curls.

Available in 3 strengths - 0,1 & 2.

K E R AT I N C U R L & V O L U M E

Low akaline, cationactive keratin perms and booster create the perfect bouncy

curls or volume. Available in 3 strengths and a root boost gel.

PASSIONATE PINKPINK FLUSH CARDINAL REDPOWDER BLUE SUNSET COPPERLOVELY LAVENDER VELVET VIOLETPEACH MIST

V I V I D V I B R A N T SS O F T P A S T E L S

Temporary, conditioner-based direct colours with 8 intermixable shades. Customise your colour by adjusting processing times from 2-15minutes. Ideal for in-salon use and also as home maintenance.

C O LO R C R AV I N G

PROFESSIONAL SERVICES

49

T H E S T Y L I S T ’ S E S S E N T I A L S

The perfect collection of styling products, allowing professional stylists the freedom to create any hair style. Formulas and textures are designed for ultimate workability and flexibility. With thermal protection up to 230 degrees to ensure every strand is protected. Products are classified through prep, shape & finish and offer a variety of hold and

shine factors.

TECHNOLOGY: Double Layer Protection System (DLP²) and Dry Cleansing Complex.

ST YLE

H A I R G O A L S , R E A L I Z E D


50

C U R L

For more bounce per ounce.

V O L U M E

For big moments.

R E F R E S H

To refresh and extend your style.

G L O S S

For when you want to shine.

S M O O T H

For smooth operating.

H E AT P R O T E C T

For ultimate thermal protection.

T E X T U R E

I woke up like this.

F I X

When you need to set your style.

HOME CARE

51

P R O F E S S I O N A L TO O L S

To celebrate the launch of STYLE, Keune is proud to present a special collection of limited edition brushes and iron. Brushes are soft-touch with varying barrel sizes, bristle types, handle shapes and materials allowing a choice for every hair style. The multi-use iron offers styling creativity with temperature control and a 360degree, 3m long swivel

cord for working ease.

Contact your KBC or Keune Distributor to find out more!

ST YLE

H A I R G O A L S , R E A L I Z E D


52

S M O O T H

4 3 Ø R O U N D B R I S T L E B R U S H

For a big, smooth blowdry. Boost volume.

B O U N C E

4 3 Ø R O U N D C E R A M I C B R U S H

For a bouncy blowdry. Create volume and curl.

S H A P E

1 ” C E R A M I C I R O N

For smooth, waves, volume or curls.

S M O O T H

3 3 Ø R O U N D B R I S T L E B R U S H

For a big, smooth blowdry. Boost volume.

B O U N C E

3 2 Ø R O U N D C E R A M I C B R U S H

For a bouncy blowdry. Create volume and curl.

P O L I S H

B R I S T L E PA D D L E B R U S H

For a sleek, polished finish. Super smooth and glossy.

G L I D E

D E TA N G L E R

For a smooth, effortless experience. Pain and tangle free.

PROFESSIONAL TOOLS

53

H E A LT H Y S C A L P, H E A LT H Y H A I R

Care’s extensive range of prescriptive solutions, allow professional stylists to customise a personalised regimen to

suit each individual hair and scalp need.

TECHNOLOGY Essential Mineral Complex - Zinc, Copper, Silicium, Iron and Magnesium.

CARE

W I T H G R E A T C A R E , C O M E S G R E A T H A I R


54

T I N TA C O L O R C A R E

Sulfate and Paraben free alternative, ultra nourishing and prolongs colour.

S I LV E R S AV I O R

Intense violet pigments to neutralise and refresh blondes, silver and grey hair.

M I R A C L E E L I X I R

Keratin Booster treatment reduces hair damage by 80%, leaving hair twice as soft. Elixir spray maintains the

professional service, leaving hair healthier and shinier.

C O L O R B R I L L I A N Z

Prolongs and protects the vibrancy of color treated hair.

S AT I N O I L

Provides luminosity and strengthens without weighing the hair down, making hair incredibly silky, soft and shiny.

V I TA L N U T R I T I O N

Strengthens the hair’s inner structure and to help repair dry, brittle and damaged hair.

C U R L C O N T R O L

Rejuvenates natural or crafted curls, leaving them soft, bouncy and defined.

A B S O L U T E V O L U M E

Liquid Keratin thickens each strand, building body and volume for fine, fragile and limp hair.

K E R AT I N S M O O T H

Locks out humidity to balance moisture levels, keeping hair smooth and frizz-free.

PROFESS IONAL

HOME CARE

PROFESS IONAL

HOME CARE

55

CARE

W I T H G R E A T C A R E ,

C O M E S G R E A T H A I R


56

S U N S H I E L D

Hydrating and detoxing with anti-chlorine complex.

D E R M A R E G U L AT E

Balances an oily scalp, by bringing the scalp back to equilibrium.

C L A R I F Y S H A M P O O

Purifies and deeply cleanses hair, removing dirt, oil and product build-up.

D E R M A A C T I VAT E

Stimulates scalp metabolism and hair growth.

D E R M A S E N S I T I V E

Soothes and calms sensitive scalps. With a low-allergy fragrance.

D E R M A E X F O L I AT E

Calms and balances the scalp, preventing new dandruff forming.

PROFESS IONAL

COM I N GSOON

HOME CARE

57

S T Y L I N G M I X O LO GY

A completely inter-mixable styling range, allowing you to create endless combinations for infinite styling possibilities.

TECHNOLOGY Multi-Vitamin Complex.

B LEND

M A S H U P Y O U R H A I R


58

R E F R E S H I N G B A L M

The texture and body #gamechanger.

S A LT M O U S S E

Life changing, defined volume.

F I X I N G S P R AY

Hurricane proof hairspray.

D E - F R I Z Z

Mainline moisture.

S E A S A LT S P R AY

The beach without sand in your pants.

R E F R E S H I N G S P R AY

No shower, no worries.

G L O S S S P R AY

Shine bright like a diamond.

P R E P S P R AY

The ultimate primer.

V O L U M E P O W D E R

Back-comb in a bottle.

G E L

Your strong staple.

S H A P E

No strings attached texture cream.

F I B E R WA X

The flexibility you need.

WA X

No bees were harmed.

C L AY

It’s also what it says.

PA S T E

Like your fav jeans, flexible and forgiving.

G L U E

It is what it says.

HOME CARE

59

C U R AT E D F O R T H E M O D E R N M A N

Stemming from apothecary roots, Keune presents a tightly curated collection of care, style, groom and color essentials designed to perfectly equip salons, barbers and men’s

specialists with everything a man could want.

TECHNOLOGY Creatine, Omega 3, 6 and Hemp

1922 BY J.M.KEUNE

D I S T I L L E D F O R M E N


60

S T Y L I N G S TA P L E S

Simple styling and restyling essentials that perform to further enhance and define any hairstyle.

C L E A N S I N G A N D C O N D I T I O N I N G

A collection of care essentials designed to work together to optimise hair and scalp needs, leaving both in prime condition.

P R O F E S S I O N A L C O L O R

A fast 5 minute, fuss-free service with 5 shades that vary from Dark Brown to Medium Blonde, providing low-maintenance and natural coverage.

G R O O M I N G E S S E N T I A L S

Perfect solution for various styles and lifestyles with a rich shaving cream, luxurious beard oil and soft beard balm.

PROFESSIONAL & HOME CARE

61

A M M O N I A , PA R A B E N & S U L FAT E F R E E

Developed with 100% pure plant essential therapy to create a truly sensorial aromatic in-salon experience, promoting wellbeing for mind, body and soul. Offering a complete luxurious lifestyle range of professional and home care products, designed to help improve overall well-being and and lessen our environmental footprint. So Pure Color offers over 50 shades and provides up to 100% grey coverage. The mild coconut-based formula is effective and enriched with Phytokeratin, which deeply penetrates into the hair to

restore its natural keratin structure.

TECHNOLOGY Organic Argan Oil, Vitamins A, E, Phytokeratin & Cocamide MEA.

SO PURE

H A I R W E L L N E S S

With certified organic Argan and essential oils No artificial fragrances Vegan friendly No aerosols Made from recyclable plastic.


62

S O P U R E M I X C O L O R

To enhance and personalise your color formulas.

S O P U R E C O V E R P L U S

Designed for optimal coverage on high percentage white, course, and resistant hair. With Ceramides.

S O P U R E C O L O R H I G H - L I F T B L O N D E S

High-lift blondes 2000 and 3000 provide an ammonia free lift without compromise.

SO PURE AFTER COLOR SHAMPOO & CONDIT IONER

Professional pH4 cleanser and conditioner, which stops the oxidation process and neutralises the

hair after a colour service.

S O P U R E C O L O R D E V E L O P E R

Calibrated with LP300 colour stabiliser. Use with So Pure Color. Available in 3%, 6% & 9%.

S O P U R E C O L O R B L O N D E L I F T P O W D E R

High-performance, gentle lightener providing 6 levels of lift. Ammonia free.

With Phytokeratin & Argan Oil.

S O P U R E C O L O R C O O L B O O S T E R

Add to your decolourisers, 2000 and 3000 for a cooler, cleaner lift.

A L S O AVA I L A B L E I N T H E S O P U R E C O LO R R A N G E

PROFESSIONAL

63

PA R A B E N & S U L FAT E F R E E

A gentle, prescriptive home care range suitable for all hair types that promotes wellbeing and relaxation through the use of massage and aromatherapy. With over 30 certified plant extracts and organic essential oils, the range embraces the knowledge of phototherapy, aromatherapy and homeopathy to create healthy, shiny hair through a well-functioning scalp.

TECHNOLOGY 100% pure plant essential therapy, Certified Organic Argan & Essential Oils.

SO PURE

C O M P L E T E W E L L B E I N G

With certified organic Argan and essential oils No artificial fragrances Vegan friendly No aerosols Made from recyclable plastic.


64

M O R O C C A N A R G A N O I L

with organic Argan and Apricot Kernel Oil

Multi-use treatment that conditions, protects and adds luxurious shine. For fine and brittle hair or coarse

and resistant hair.

C O L O R C A R Ewith Jasmine & Sandalwood Essential Oils

Prolongs vibrancy and richness of colour treated hair.

C O O L I N Gwith Mint & Rosemary Essential Oils

Balances and refreshes hair and scalp.

R E C O V E Rwith organic Quinoa, organic Avocado

& Coconut Essential Oils

Intensive treatment that strengthens, repairs and restructures damaged hair.

E X F O L I AT I N Gwith Tea Tree & Lavender Essential Oils

Removes and prevents dandruff, stimulates blood circulation and balances hair and scalp.

C A L M I N Gwith Chamomile & Lavender Essential Oils

Soothes and balances sensitive scalp.

S T Y L I N Gwith Palmarosa & Orange Essential Oils

Using natural fixations for long lasting styles.

M O I S T U R I Z I N Gwith organic Ylang-Ylang &

Palmarosa Essential Oils

Nourishes and hydrates dry hair and scalp.

E N E R G I Z I N Gwith Ginger & Lemon Essential Oils

Energises and revives fine and thin hair, improves blood circulation and stimulates hair growth.

HOME CARE

65

DANIEL YAP | TAO OF HAIR | CREAT IVE ART IST IC AMBASSADOR

COLOR CRAVINGS PEACH MIST, COPPER SUNSET, P INK FLUSH

E V E N T S

EVENTS

67

K E U N EF O U N D A T I O N

B A L L

D AYW I T H

K E U N E

THE KEUNE FOUNDAT ION BAL L

W H A T H A P P E N S I N L A S V E G A S

2 018 R E C A P

There’s nothing better than celebrating for a cause, and in 2018 the Keune Foundation Ball reached a momentous milestone. Keune hosted a Las Vegas themed charity bash on Sunday 10th June, in support of it’s philanthropic platform. Funds were raised through the selling of raffle tickets and a silent auction, with all proceeds going directly to the Keune Foundation. Keune also announced its historic milestone, with a cumulative donation of $1

million raised, in which has assisted over 650 Australian families.

Over 1,200 salon owners, stylists and key clients grooved to popular Melbourne hotspot Ms Collins, to join the high-spirited atmosphere and contribute in charitable activities. The night started with 3 thrilling performances by it’s very own Vegas headliners. Elvis aka Larry Gerace from @illusions250hair donated his amazing voice and thrusted his way into the onlookers hearts, while Cher made all believe in life after love, before Michael Jackson

finished the show before guests thriller-ed their way home.

Keune

DAY WITH KEUNE

H A I R & FA S H I O N E X T R AVA G A N Z A

2 017 R E C A P

On Sunday June 11, 1,000 hairdressers gathered for a multitude of inspiring show segments and the announcement of ArtSeries Trophy winners. A full day of pure Keune, and nothing but networking, education and hair inspiration. Headlining the show was the creative Spanish trio X-Presion Creativos, known for their viral social media fame and pixelated hair trend. Cathy Christopher, Chairwoman of the Christopher Group in Indonesia, presented intricate and Avant Garde hair and fashion, conceptual and architectural pagoda-style hair pieces. Daniel Yap, alongside Sam Han took a playful Harajuku-girl inspired segment which transitioned to a more peaceful and spiritual Eastern-style cutting demonstration. Meanwhile, Tiago Aprigio, Keune’s Brazilian Master Ambassador presented blonde and sexy bombshell hair that proves to be popular back home. Ilham Mestour, Keune’s Global Creative Artistic Director, and Marriët Gakes, Keune’s Global Creative Master of Colour, presented the brand’s dual identities and approaches on stage with a focus on street fashion, while Roberto Tarla, Keune’s Creative Director for ANZIS, and Artistic Ambassador

Sam Rizzo presented the local ingenuity the nation has to offer.

2 O19

D AYW I T H

K E U N E

# K E U N E S H OWF U RT H E R I N FO R M AT I O N W I L L B E R E L E AS E D S O O N

V I S I T www.keune.com.au/DWK2019

S AV E T H E D A T E

S U N D AY, 9 T H J U N E 2 O19 T H E S T A R E V E N T C E N T R E , S Y D N E Y

ILHAM MESTOURKEUNE GLOBAL CREAT IVE

ART IST IC DIRECTOR

FABIO ARNHOLDCREAT IVE MASTER EDUCATOR ,

KEUNE BRAZIL

TIAGO APRIGIOBRAND AMBASSADOR ,

KEUNE BRAZIL

SAM HANINSPIRED GEAR ,

HONG KONG

JAMES BEAUMONTGLOBAL 1922 BY J.M. KEUNE

AMBASSADOR

TOM CHAPMANGLOBAL 1922 BY J.M. KEUNE

AMBASSADOR

ROBERTO TARLAKEUNE CREAT IVE DIRECTOR ,

ANZIS

DANIEL YAPKEUNE ART IST IC ART IST IC

AMBASSADOR , ANZ

JO BANKSKEUNE CREAT IVE ART IST IC

AMBASSADOR , ANZ

ALICIA RILEYKEUNE CREAT IVE ART IST IC

AMBASSADOR , ANZ

MAXIM LAZAREVKEUNE CREAT IVE MASTER ,

RUSSIA

T H E 15 T H A N N U A L

K E U N EF O U N D A T I O N

B A L L8 P M | S U N D A Y9 T H J U N E 2 019T H E A R GY L E , S Y D N E Y

L I M I T E DT I C K E T S$ 1 4 0 + G S T

# T K F B A L L | W H A T W I L L T H I S Y E A R ’ S T H E M E B E ?

S AV E T H E D A T E

A C A D E M Y

ROBERTO TARLA | CREAT IVE D IRECTOR

T INTA L I F T & COLOR 666 & 444 ACADEMY

75

Developed by some of the world’s most outstanding technical and creative industry professionals, our Academy prides itself on consistently growing and evolving to remain accessible.

For 2019, we are proud to present an exciting selection of courses for all skill levels; with new class additions, fresh content, delivered by our impressive team of Keune Educators and

Creative Ambassadors.

Available exclusively to Keune clients, from basic to advanced whether technical or creative, our courses and events have been designed to stimulate creative minds by arming all

participants with the tools to perform at their peak, where it counts most – in the salon.

As you grow and expand your experiences with us, save your course notes and materials in your complimentary eduFOLDER for all your in-salon referencing needs.

Our Keune Academy is dedicated to providing the highest calibre of training, support and inspiration.

KEUNE

A C A D E M Y

AL ICIA R I LEY | UNIQUE HAIR | CREAT IVE ART IST IC AMBASSADOR

SEMI COLOR 10.2 + S I LVER


76

ACADEMY

77

Master’s understand and commit to establishing a foundation to first learn and then strive to perfect their art form. A true ‘Master’ never settles for ‘good enough’, and never stops the

learning process.

Keune Master Pathways has been designed for salons and individuals looking to grow as a ‘Master’ in cut, style and colour. From foundations to advanced methodologies, our sessions are designed to inspire and challenge your knowledge and skills. Embark on this rewarding

journey to satisfy your thirst for knowledge and technical excellence.

A ‘Master’ is dedicated to learning and evolving their craft.

KEUNE

M A S T E R P A T H W A Y S

KEUNE

M A S T E R

S T Y L I S T

KEUNE

G R A N D

M A S T E R

KEUNE

I N T E R N A T I O N A L

M A S T E R

KEUNE

M A S T E R

C O L O U R I S T

COMPLETION 24 MONTHS COMPLETION 24 MONTHS COMPLETION 24 MONTHS COMPLETION 24-36 MONTHS

Keune Consultation

Keune Essentials

Retail Essentials

Blonde Voyage

Bright Spark

Grey Area

Keune Blonde Expert

Keune Colour Degree

Live your Divinity

+ 2 colour focussed Masterclasses

Colour Lab Creative

Freehand Perfection

The Breakdown

Builds and develops a stylist’s technical

understanding of all aspects of cutting &

styling, enabling them to perform diverse,

specialty and personalised services.

Builds and develops solid technical

understanding in all aspects of Keune.

You’ll grow your skills beyond belief as a

colourist, as a stylist and an all-rounder;

refining your retailing and salon services.

Achievement of this comprehensive

collection of courses is recognition of your

dedication and commitment to your craft,

the academy and the Keune brand.

Join the Keune International Masters Tour

for an advanced 3-day workshop held at

one of Keune’s global studios.

Builds and develops a colourist’s technical

understanding of all aspects of colour,

enabling them to perform diverse,

specialty and personalised services.

ACCREDITATION

Master Colourist Certificate,

Congratulatory pack & Badge

ACCREDITATION

Master Stylist Certificate,


ACCREDITATION

Master Master Certificate,


ACCREDITATION

International Master Certificate,


Completion of full sessions:

Completion of both:

Eligibility; Completion:

Completion of full sessions:

Keune Consultation

Retail Essentials

Cutting Essentials - Short

Cutting Essentials - Long

Styling Essentials

Next Level Cutting

Hair Goals Realized

Live your Divinity

+ 3 cut/style focussed Masterclasses

Upstyle Principles

Classics 3x3x3

Finding You

One of the Boys

Master Colourist

Master Stylist

If you have completed any of the pathways - Grand Master,

Master Stylist or Master Colourist,

you are eligible to attend.

See page 78 for trip details.

D – Full Day Session E – Evening Session *Courses available and their content are subject to change each year. You do not need to repeat if they fall under the same level.


78

MASTER PATHWAYS

79

$AU4,999+GST PER PERSON Based on twin-share, upgrades to single-share available pending location

Payment plans available

$600 non-refundable deposit required to secure your place

Payment must be received in full 1 month prior to the trip

M A S T E R SI N T E R N AT I O N A L

TO U R 2O2OS EP T E M B ER

S W I T Z E R L A N DJoin us in one of the world’s most beautiful cities for a collection of advanced colour, cut & style workshops with

some of the industry’s elite trendsetters. The final destination to complete your master pathways

To help us to create a fantastic and education focused week - attendance on the International Masters Tour is restricted to Keune Academy students. If you’re extending your trip for personal travel, you will be able to join up with your partner/family members or friends on the IMT day of departure.

P R E - R E Q U I S I T EPLE ASE SEE PAGE 77 FOR MORE DETA IL S

B O O K I N G S B Y1 S T D E C E M B E R 2 0 1 9

L IM ITED PL ACES A V A I L A B L E

5 nights accommodation & transfers 2 days sightseeing 3 days advanced workshop 3 group dinners Free time for shopping & exploring Final dates in Sept TBA

C R E A T I V E

T E A M

Do you want to be just another hairdresser? From the beginning of her 29 year journey through the industry, it was this question that propelled Sue into a lifetime of living and breathing her craft, determined to be the best she could be. A philosophy she imparts and demands of her team that has seen her a successful salon owner of Cabelo Culture for a decade.

Educated by industry greats. Inspired by Fashion. Passionate about cutting. Radiating Creativity. Be the best hairdresser you can be.

cabeloculture

SUE CAIRESCABELO CULTURE NSW

KEUNE STYLE PRO-ARTIST

Andrew has consistently captured the attention of many with his uber-modern creative styles and his undivided dedication to help others learn, improve and excel.

Over the years, Andrew has performed multiple Keune events, Masterclasses and remains a highly valued & well-respected member of the Keune Creative Team.

Andrew maintains his thriving Melbourne salon Ashakki while continually making time to challenge both himself and his students with new and classic techniques true to his art.

ashakkihair

ANDREW THOMSONASHAKKI VIC


It’s been the family business for 60 years. His father is still known in circles as the Godfather.

With barbering in his veins, fate ensured David not only carries on the tradition, but has established his own legacy. Davilia Barbershops offer exceptional work and services, empowering men with grooming advice and quality products. With 6 successful locations David’s commitment to education is key - ensuring a consistency of skills, approach and service.

Meet the new Godfather.

daviliamenshair

DAVID AQUILIADAVILIA BARBERSHOPS WA

KEUNE MENS PRO-ARTIST

In his words ‘the art of a straight blade shave and a pompadour’ is the definition of a gentlemen. His skill and training make Andres the very epitome of this.

Beginning his career in hairdressing was his pathway to barbering and it became his greatest strength as a barber and educator - the ability to fuse hairdressing skills with classic barbering techniques making his sessions relatable, fun and easy to follow.

mancavebarbershopaus

ANDRES MUNOZMANCAVE BARBERSHOPS NSW


He’s dedicated to the craft, passionate about the industry and highly energetic. His incredibly successful group of Mancave Barber salons are taking the barbering industry by storm. A group of highly trained barbers focused on delivering quality men’s grooming services with the belief that quality products complete a quality service. Ensuring all this quality requires a strong leader at the helm; Abbas Maqbool.


The quiet achiever. Brett’s accomplishments and talents are not to be ignored. Brett has trained both nationally and internationally under some of the industry’s greatest.

An IHS competition winner, State & National Championships Hairdresser of the Year, Australian World Cup representative; European, Asian and Australian Platform Artist and Educator; these place him squarely in the winner’s circle of industry legends. The owner of a successful salon B.Coloured, Brett subscribes to an ammonia free, sustainable salon philosophy – skilled hands offering care and experience while respecting the environment and products.

b.colouredhairsalon

ABBAS MAQBOOLMANCAVE BARBERSHOPS NSW


BRETT COUBROUGHB.COLOURED NSW


He is the master of creative discipline, an international artist with his feet planted firmly in the salon with his love of the industry driving him the most.

From in-salon creatively commercial; to photographic uber chic; to mind-blowing, skin-chilling, breath-taking stage presentations; Daniel’s ability and insight is epic.

Owner of state-of-the-art Tao of Hair and co-founder of Inspired Gear, Daniel has trained nationally and internationally with industry leaders and educates globally on precision cutting, up styling and colour.

gammut / Taoofhair

Dangeryap / taoofhair

DANIEL YAPTAO OF HAIR WA


If there was a personification of big things coming in small packages, Jo is exactly this. With over 20 years industry experience, internationally trained and locally dedicated, Jo shines with a plethora of skills. From inspiring colour and cutting; to gravity defying upstyling, her endless portfolio of skills has seen her nominated as WA/NT State Hairdresser of the year, twice as Hairdresser of the Year and crowned 2017 Senior Winner of our ArtSeries Trophy and The ArtSeries The Journal Choice Award.

hairart_ellenbrook

JO BANKSHAIRART WA


‘Be so good they can’t ignore you’ is the motto Alicia has grabbed with vigour and lived her professional life by.

Successful salon owner of Unique Artist Hair & Beauty salon; a fast-paced hive of soft, feminine, freehand art. Finding passion in everything she does has seen Alicia develop a flexible and ever-evolving approach to colour and styling to keep herself, her team and her ever-growing clientele excited and enthusiastic.

Alicia is a vastly talented, invariably relatable wealth of information. She’ll remind you why it is you love hair.

uniqueartisthair

ALICIA RILEY UNIQUE ARTIST HAIR NSW



82

CREAT IVE TEAM

83

C R E A T I V E

T E A M

Strong. Passionate. Driven. Tammy is all of these things and so many more. Owner of the highly successful Head Rush Salons - 3 salons distinguished by a fresh, friendly approach and consistent quality of work.

Tammy is a highly acclaimed, multi-award winning trainer, dedicated to education and raising our industry standards.

Her own skills has seen her host multiple education seminars and be in demand for many behind the scenes events.

head_rush_hair

TAMMY KOTECKHEADRUSH SALON NZ

KEUNE BLONDE PRO-ARTIST

Anthony has packed a lifetime’s work and experience into just over a decade within the industry. From staff trainer to Australian HBIA Hairdressing Championships, Anthony’s cutting is unrivalled.

His styling prowess has seen him backstage at multiple Melbourne, New Zealand and London Fashion Week Shows and seen him join on stage at Keune’s 2018 Color Your Mood launch sessions. Being a multi-award winner - both individual and salon, including the 2017 Keune ArtSeries Trophy Judges Choice Award, Anthony rounds out an impressive collection of accolades.

anthonybayerhair

ANTHONY BAYERANTHONY BAYER HAIR NZ

KEUNE PRO-ARTIST

It takes a lot of time to be an overnight success!

Starting from humble beginnings and working hard to where she is today has been Kristal’s greatest achievement to date.

She continually strives to be an inspirational business person and strong leader to her large yet close-knit team of stylists and colourists, focussed on delivering customer service and magical hair to exceptional standard.

As an individual and salon award winner, Kristal is an industry devotee and strong believer in collaboration - weaving a stronger hair community through our shared experience.

lavilla.nz

Dynamic, innovative and dedicated to the craft, Chantal is a creative force.

With 24 years’ experience in fashion, TV and editorial Chantal has built Tribu; a hub house of highly skilled colourists and stylists. Chantal is the ultimate believer in fostering and nurturing new talent and skill, placing education and team support first and foremost.

tribuhaircutters

Louise’s industry journey began 20+ years ago. Time and perseverance lead her journey of creativity to Headoffice Hairspecialist establishing herself as a talented and highly regarded member of the team.

Lou’s exceptional strengths reach across colour, styling and bridal. Continually pushing to develop and hone skills as an artist, she is a firm believer that education is the key to future success.

Delivering education and a valued member of the Day With Keune support team, Louise is a rising star eager to share her knowledge.

headoffice_hair

KRISTAL SARGENTLA VILLA NZ

KEUNE PRO-ARTIST

CHANTAL DU VERGETRIBU HAIRCUTTERS NSW

KEUNE PRO-ARTIST

LOUISE KELLYHEADOFFICE HAIR SPECIALIST NSW

KEUNE PRO-ARTIST

Alex is honest, humble, talented and one of the nicest people you’ll ever meet, the last person to tell you this! He loves what he does and is always seeking to learn more and share what he knows with fellow industry lovers.

Alex is the owner of Instyle Hair Salon - a highly successful salon with a reputation for beautiful hair in a hip and edgy atmosphere. Alex’s blonde and balayage specialities has seen his, the salon’s and the team’s social media followers grow daily and video views in the 10’s of 1000’s.

instylehairaustralia / alexlovescolour

With 100+ years of hairdressing experience in the Fox family - in the blood is an understatement!

Since picking up the family tradition at age 12 Silv has never looked back, constantly evolving his and the salon’s team skills through influence and education. Silv is a combination of an impressive skill base, ranging from colour, cut, barbering & styling and an infectious personality.

kabukiadelaide

ALEX ABBASINSTYLE HAIR NSW


SILV FOXKABUKI SA

KEUNE PRO-ARTIST

Ashleigh’s dedication and perseverance has seen her commit to growing her skill and marketing her vision. Her blonde and balayage skill is in high demand from her long list of clients, ever-growing group of Instagram followers and attendees to her education workshops.

She is committed to creating dream hair and it’s everyday reality - ensuring every client better understands the process and the maintenance.

Ashleigh is the epitome of her greatest philosophy; never stop learning.

ashleighjaynehairartistry

Over the last decade, Steve has built a salon and team dedicated to customer service and full experience. From the first phone call to the moment they leave their appointment - it’s the total package at Stevie C and you’d expect nothing less from their leader.

Genuinely warm, highly supportive and multi-award winning Steve is the full package himself - with an outstanding dedication to improving and expanding his cutting, styling & colouring skills locally, interstate and internationally.

steviechair

ASHLEIGH HUNTASHLEIGH JAYNE

HAIR ARTISTRY VIC


STEVE CALLASSTEVIE C HAIR VIC

KEUNE PRO-ARTIST


84

CREAT IVE TEAM

85

S P E C I A L T Y


BASE: T INTA COLOR 0/10 SPECIALTY

87

NSW SYDNEY D 03 NOVVIC MELBOURNE D 24 MARSA ADELAIDE D 26 AUG

C O L O U R L A B C R E A T I V E FOCUS Creative Colour Techniques & the Social Game

INVESTMENT $220 + GST* Ready to take your colouring up a notch? Learn to become an expert in the most prominent and current colouring trends. Daniel will demonstrate his expertise and immerse you in hands-on practical work sessions that are perfectly suited for all salon work, leaving you both motivated and empowered while pushing your talents to the next level. W H O ’S I T F O R Those with a creative flair Anyone stuck in a colouring rut Emerging colourists wanting to grow their skill Colourists wanting to upgrade their creative colouring skills Everyone wanting to know how he does it!

W H AT W E ’ L L C OV E R Determining a colour problem; planning & executing its solution Science & theory of balayage Suitable & time efficient techniques & application for in-salon Creative colour recipes Fashion & trend predictions Styling to compliment your colour work Creating that perfect glossy finish Capturing that perfect social media shot W H AT TO B R I N G Long hair mannequin head & clamp Trade tools - clips, combs, brushes, blow-dryer, straightening iron, curling wand/tong *Please note - synthetic hair mannequins ARE NOT suitable for this session W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E

N E E D TO K N OW

LEVEL

Elite

ARRIVE BY

8.45am

BEGIN

9am

FINISH

5pm

DURATION

1 day

MODEL

Long hair mannequin VIC MELBOURNE D 21 JULQLD BRISBANE D 28 OCTWA PERTH D 06 MAYTAS HOBART D 22 JUL

T H E B R E A K D O W N FOCUS Colour & Cut

INVESTMENT $220 + GST* That moment a client says ‘just do whatever’ or ‘do what you think suits me’… Colour and cut can be so much more than just colour and cut when you remove the fear and replace it with creative force and endless options. Going back to basics but with your new found knowledge will ensure confidence and execution, without the backroom breakdown. W H O ’S I T F O R Apprentices with 24+ months experience Emerging colourists & stylists Experienced colourists & stylists stuck in a rut Anyone wanting to upgrade their creative skills

W H AT W E ’ L L C OV E R How to break down a style The how & why of mapping our vision How do you take the vision and apply to a unique client Key cutting techniques - elevation, distribution, weight reduction, building structure Colour elements The texturising scale Personalising know-how W H AT TO B R I N G A ‘do whatever’ colour & cut model to exercise your needs & weaknesses Trade tools - scissors, clips, combs, brushes, blow-dryer, straightening iron

W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E

N E E D TO K N OW

LEVEL

Elite

ARRIVE BY

8.45am

BEGIN

9am

FINISH

5pm

DURATION

1 day

MODEL

10am

JO BANKSCreative Artistic Ambassador

hairart_ellenbrookDANIEL YAPCreative Artistic Ambassador

taoofhair

M A S T E R C L A S S _


DANIEL YAP | CREAT IVE ART IST IC AMBASSADOR

TINTA COLOR 0/10 & COLOR CRAVINGS POWDER BLUE *Cancellation fee applies; please see booking terms & conditions for details.

JO BANKS | CREAT IVE ART IST IC AMBASSADOR

SEMI COLOR 4.76 + S I LVER

MASTERCLASS

89

NSW SYDNEY D 18 MARVIC MELBOURNE D 09 SEPSA ADELAIDE D 14 OCTWA PERTH D 01 JULNZ CHRISTCHURCH D 20 MAY WELLINGTON D 19 MAY

NSW SYDNEY D 01 JULACT CANBERRA D 17 JUNNZ AUCKLAND D 20 OCT WELLINGTON D 21 OCT

F R E E H A N D P E R F E C T I O N FOCUS Advanced Freehand Colour Techniques

INVESTMENT $220 + GST* Check your socials - feminine, freehand, lived in colour and effortless styling is EVERYWHERE. Why? Because everyone with it looks and feels a million likes… err bucks! It’s easy huh? No real technique? Just a bit of colour in the ends…? It takes time and skill to make it look that effortless but it’s easier than you think and Alicia will show you all the tips, tricks and cheats to nailing it every time. Scroll. Like. Scroll. Love. Scroll, Wow! W H O ’S I T F O R Anyone stuck in a balayage rut Emerging colourists wanting to grow their skill Colourists wanting to upgrade their freehand skills Everyone wanting to diversify their Keune Lightener use

W H AT W E ’ L L C OV E R Effective freehand techniques and approaches Thinking on your feet & evolving your methods How to keep it #trending Basin cheats & toning tricks Nailing your finish for Insta-style results Smart phone snapping tips for social media W H AT TO B R I N G Long hair mannequin head & clamp Trade tools - clips, combs, brushes, blow-dryer, straightening iron, curling wand/tong *Please note - synthetic hair mannequins ARE NOT suitable for this session


N E E D TO K N OW

F I N D I N G Y O U FOCUS Creating signature haircuts

INVESTMENT $220 + GST* What’s your style? Is it classic, commercial, creative, edgy? Establishing and portraying who or what you are allows passion to drive what you create. So how do you establish your creative space and find your signature to live your passion? Once you know who you are, apply your skills for point of difference, to create tailor made haircuts. W H O ’S I T F O R Qualified stylists looking to upskill Owners & managers wanting to grow their stylists Emerging stylists wanting to grow their worth

W H AT W E ’ L L C OV E R Identifying you as a creative - your style, your approach Finding your value as a stylist How your creative identity establishes your style An experts approach to the essentials Personalising - the how’s and why’s How to add structure, active motion & texture Take solid lines and create 3D looks How to apply your new found techniques to your signature style W H AT TO B R I N G Long hair mannequin head & clamp Trade tools - scissors, clips, combs, brushes, blow-dryer Brushes to bring - bristle brushes, ceramic barrel brushes, paddle brush *Please note - synthetic hair mannequins ARE NOT suitable for this session


N E E D TO K N OWLEVEL

Elite

ARRIVE BY

8.45am

BEGIN

9am

FINISH

5pm

DURATION

1 day

MODEL

Long hair mannequin LEVEL

Elite

ARRIVE BY

9.45am

BEGIN

10am

FINISH

4pm

DURATION

1 day

MODEL

Long hair mannequin

ALICIA RILEYCreative Artistic Ambassador

uniqueartisthairSUE CAIRESKeune Style Pro-Artist

cabeloculture



*Cancellation fee applies; please see booking terms & conditions for details.

AL ICIA R I LEY | CREAT IVE ART IST IC AMBASSADOR

SEMI COLOR 10.81 + S I LVER MASTERCLASS

91

C L A S S I C S 3 x 3 x 3 FOCUS Foundation & Technique Cutting

INVESTMENT $299 + GST* Every haircut, from the most extravagant avant-garde creations to personalised looks for your in-salon clientele, is built from a library of techniques. Delivered over 2 consecutive days, Andrew will take you from foundations to techniques, you’ll be guided through 3 cuts for each length step-by-step, building your skill and your library. W H O ’S I T F O R Apprentices with 18+ months experience Emerging stylists expanding their cutting skills Qualified stylists needing a refresh or refocus

W H AT W E ’ L L C OV E R 9 haircuts - long, medium & short Primary & secondary shapes Classic techniques and body positioning W H AT TO B R I N G 2 long hair mannequin head & clamp Trade tools - scissors, clips, combs, brushes, blow-dryer, straightening iron, curling wand/tong Brushes to bring - bristle brushes, ceramic barrel brushes, paddle brush *Please note - synthetic hair mannequins ARE NOT suitable for this session


N E E D TO K N OW

LEVEL

Exceed

ARRIVE BY

8.45am

BEGIN

9am

FINISH

5pm

DURATION

2 days

MODEL

2 x long ha ir mannequin

NSW SYDNEY D 23 SEPACT CANBERRA D 01 APRQLD TOWNSVILLE D 29 APR

U P S T Y L E P R I N C I P L E S FOCUS Modern, Commercial Upstyling

INVESTMENT $220 + GST* Modern upstyling has evolved beyond the bakery of French Rolls and Buns to be fresh, soft and feminine ‘maybe she did it herself’ looks. Don’t be fooled, creating these looks involves more than what happens for a 2D social media post. Don’t be yesterday’s loaf; stay fresh! Learn the care and finesse to secure it for the real world. W H O ’S I T F O R Qualified Stylists wanting to expand their skills Emerging stylists wanting to refine their upstyling Apprentices with 12+ months experience

W H AT W E ’ L L C OV E R Get prepped for success Teasing and pinning - must have skills How to build, where to start No-stress modern bridal & formal looks Finishing touches / dressing out

YO U ’ V E AT T E N D E D Styling Essentials W H AT TO B R I N G Long hair mannequin head & clamp Trade tools - clips, combs, brushes, blow-dryer, straightening iron, curling wand/tong Brushes to bring - bristle brushes, ceramic barrel brushes, paddle brush Hair up pro kit - elastics, bobby pins, padding, hair nets, latch hooks *Please note - synthetic hair mannequins ARE NOT suitable for this session


N E E D TO K N OW

LEVEL

Exceed

ARRIVE BY

8.45am

BEGIN

9am

FINISH

5pm

DURATION

1 day

MODEL

Long hair mannequinVIC MELBOURNE 2D 05 MAYSA ADELAIDE 2D 26 MAYNZ WELLINGTON 2D 25 AUG

BRETT COUBROUGHKeune Style Pro-Artist

b.colouredhairsalon

ANDREW THOMSONKeune Style Pro-Artist

ashakkihair



*Cancellation fee applies; please see booking terms & conditions for details.T INTA 1032 & 1517 MASTERCLASS

93

NSW NEWCASTLE D 14 OCT NOWRA D 18 MAR SYDNEY D 08 APRQLD BRISBANE D 27 MAYSA ADELAIDE D 25 MARWA PERTH D 11 MAR

O N E O F T H E B O Y S FOCUS Men’s Cut & Barber Techniques

INVESTMENT $220 + GST* Take the fear out of men’s cutting! Learn classic barbering, styling and grooming techniques for the modern man. Fight for your man, hone your craft and elevate your men’s services. Bring them back to the salon and give them all they deserve. W H O ’S I T F O R Those in the industry 2+ years Experienced seniors looking to update men’s skills Those rusty on men’s cutting, styling and grooming Anyone completing their Master Stylist Pathway

W H AT W E ’ L L C OV E R Tools - what, why and how Modern barbering techniques Blending and fading Grooming & finishing 1922 by J.M. Keune W H AT TO B R I N G Men’s cutting model to arrive for a 1pm start Trade tools - clips, combs, clippers & guards, trimmers, scissors, thinning scissors, razor, cut throat razor, brushes, blow-dryer. W H AT ’S P ROV I D E D Course notes Lunch O N E O F T H E S E P RO -A R T I S T S W I L L B E T H E R E

N E E D TO K N OW

LEVEL

Exceed

ARRIVE BY

9.45am

BEGIN

10am

FINISH

4pm

DURATION

1 day

MODEL

1pm

ABBAS MAQBOOLKeune Mens Pro-Artist


ANDRES MUNOZKeune Mens Pro-Artist


DAVID AQUILIAKeune Mens Pro-Artist

daviliamenshair


*Cancellation fee applies; please see booking terms & conditions for details.YOUR FUTURE IS OUR FUTURE

94

L I V E Y O U R D I V I N I T Y FOCUS Live Your Divinity Collection & Techniques

INVESTMENT $120 + GST* You beauty! New colours!! Everyone loves new shades to play with and our 2019 Limited Edition Live Your Divinity collection has something for everyone - colourist and client alike. Beauty isn’t cookie-cutter or one-size-fits-all. Beauty is all-encompassing and multi-faceted. And so is colour. Inspired by strong, powerful women from different cultures around the world, this colour collection embraces and empowers unique beauty. You are a beauty, regardless of who you are or where you’ve come from. W H O ’S I T F O R Teams wanting to experience colour, cut & style inspiration Those wanting to learn about the Live Your Divinity Collection Existing Keune lovers keen to maximise their collection experience Colourists & stylists completing their Master Pathway Anyone that loves colour!

W H AT W E ’ L L C OV E R Live Your Divinity Collection Our exciting new tools Technical insights Collection demonstrations - techniques, tools & products in action Cut, Colour & Style W H AT TO B R I N G Your team & your love of colour W H AT ’S P ROV I D E D Course notes Refreshments on arrival O N E O F T H E S E P RO -A R T I S T S W I L L B E T H E R E

Keune Technical Advisor

N E E D TO K N OW

LEVEL

Elite

ARRIVE BY

6.15pm

BEGIN

6.30pm

FINISH

9pm

DURATION

3 hours

MODEL

n/a

ANTHONY BAYERKeune Pro-Artist

anthonybayerhair

LOUISE KELLYKeune Pro-Artist

headoffice_hair

SILV FOXKeune Pro-Artist

kabukiadelaide

STEVE CALLASKeune Pro-Artist

steviechair

I N S P I R A T I O N S E S S I O N _

NSW SYDNEY E 22 JUL | E 19 AUGVIC MELBOURNE E 15 JUL | E 19 AUGQLD GOLD COAST E 19 AUGSA ADELAIDE E 29 JULWA PERTH E 05 AUG

ACT CANBERRA E 05 AUGTAS HOBART E 16 SEP | E 16 SEPNZ AUCKLAND E 19 AUG CHRISTCHURCH E 12 AUG WELLINGTON E 29 JUL


*L A U N C H I N GJ U LY 2019

S N E A K P E E K L I V E A T

DAY W ITH KEUNEWITH GLOBAL AMBASSADOR

I L HAM M ESTOU R

INSPIRAT IONAL

97

YOUR FUTURE IS OUR FUTURE INSPIRAT IONAL

NSW NEWCASTLE E 11 NOV NOWRA E 25 NOV SYDNEY E 04 MARVIC MELBOURNE E 04 MARQLD GOLD COAST E 11 MARSA ADELAIDE E 08 APRWA PERTH E 08 APR

ACT CANBERRA E 29 SEPTAS HOBART E 31 MAR LAUNCESTON E 01 APRNZ AUCKLAND E 01 APR CHRISTCHURCH E 08 APR DUNEDIN E 06 MAY WELLINGTON E 18 MAR

B E B L O N D E B E F R E E FOCUS Keune Ultimate Blonde Portfolio and Specialised techniques

INVESTMENT $120 + GST* Who loves blondes? We do!!! With the release of our new and new-look blonde portfolio, the ability to unleash your inner blonde is easier and gives you more freedom than ever. Come and spend a few hours in an intimate session with a Keune Blonde Ambassador as they demonstrate what’s possible with our portfolio. Hear tips to maximise your blonde business and be inspired awhile you see our blondes in action If you love blondes like we love blondes, you’ll love this. W H O ’S I T F O R Teams wanting to experience blonde inspiration Those wanting to see the Keune Blonde Portfolio Existing lovers wanting to see our new additions Colourists completing their Master Colourist Pathway Anyone that loves blondes!

W H AT W E ’ L L C OV E R Freedom Blonde - our NEW clay based lightener Semi Color Ultimate Blonde - fresh faced tone options Semi Color Ultimate Glaze - add a little character to your tone Your new-look existing lightening favourites Our exciting new tools Technical insights Blonde demonstrations - techniques, tools & products in action Social Media Mania - insights for getting it right W H AT TO B R I N G Your team & your love of blondes

W H AT ’S P ROV I D E D Course notes Refreshments on arrival O N E O F T H E S E P RO -A R T I S T S W I L L B E T H E R E

Keune Technical Advisor

N E E D TO K N OW

LEVEL

Elite

ARRIVE BY

6.15pm

BEGIN

6.30pm

FINISH

9pm

DURATION

3 hours

MODEL

n/a

ALEX ABBASKeune Blonde Pro-Artist

instylehairaustralia

ASHLEIGH HUNTKeune Blonde Pro-Artist

ashleighjaynehairartistry

TAMMY KOTECKKeune Blonde Pro-Artist

head_rush_hair


*Cancellation fee applies; please see booking terms & conditions for details. INSPIRAT IONAL

99

NSW NEWCASTLE D 11 NOV SYDNEY D 04 MAR | D 04 NOVVIC MELBOURNE D 25 MARSA ADELAIDE D 07 APR

WA MALAGA D 23 SEPACT CANBERRA D 30 SEPNZ AUCKLAND D 30 JUN WELLINGTON D 01 JUL

I N S T A - S E S S I O N FOCUS Social Media Style & Strategy

INVESTMENT $120 + GST* Social media has changed the salon landscape, revolutionising how we market our salon, our services and ourselves while creating client confidence and legitimising our business. You’re already generating content, know your social fundamentals but it’s time to take it to the next level. In this fast-paced session you’ll learn the what and how’s of creating scroll stopping content before being guided through the process practically by one of the savviest of social media masters. W H O ’S I T F O R Salon owners and managers wanting to improve their salon’s digital branding Senior salon members responsible for salon social media content Salon teams looking to polish & grow their salon social profile Experienced stylists with solid styling skills Those with an existing understanding of Instagram / Facebook and their features

P R E - R E Q U I S I T E You currently have an active Facebook / Instagram account You’re a regular user of Facebook / Instagram and familiar with its features You regularly post and utilise social media for salon marketing *Please note: This session is not for those wanting to learn where to start when it comes to setting up social media or a business page. This session also doesn’t cover creating and posting product or salon promotion campaigns

W H AT W E ’ L L C OV E R Strengthening & understanding your unique digital business card Practical session to create and photograph the best real results Do’s and don’ts when it comes to posting your work What, when and where makes a good Insta-moment Generating & manufacturing post-worthy content Showcasing real results & your portfolio Key elements to establishing perfect shots & videos Getting the most from your model Maintaining standards & consistency W H AT TO B R I N G Your smartphone charged and ready to go & your charger *Please note: suggested apps may be recommended by our experts to maximise your experience and outcomes. These may be advised prior to or on the day of the course. A pre-coloured model ready to style and capture When attending as a team, 1 shared model between 2 is ideal Trade tools - clips, combs, brushes, blow-dryer, straightening iron, curling wand/tong Brushes to bring - bristle brushes, ceramic barrel brushes, paddle brush W H AT ’S P ROV I D E D Course notes Refreshments on arrival O N E O F T H E S E P RO -A R T I S T S W I L L B E T H E R E

N E E D TO K N OW

LEVEL

Elite

ARRIVE BY

8.45am1.45pm4.45pm

BEGIN

9am2pm5pm

FINISH

1pm6pm9pm

DURATION

4 hours 4 hours 4 hours

MODEL

11am4pm7pm

DANIEL YAPCreative Artistic Ambassador

taoofhair

ALEX ABBASKeune Blonde Pro-Artist

instylehairaustralia



100

T E C H N I C A L


T INTA COLOR L I F T & COLOR 667 TECHNICAL

103

i G E N B O O T C A M P FOCUS Intro to salon skills & technical insight

INVESTMENT Complimentary* They’ve started. They’re keen. Now what? Take your new apprentice, add coaching and insight, some foundation skills, a little theory and a dose of reality. Combine this together over 2 days and you’ve got yourself a super-charged, salon-savvy weapon of mass production. W H O ’S I T F O R Junior members and assistants Apprentices within their first 12 months New industry recruits with limited experience

W H AT W E ’ L L C OV E R The importance of professional products & services Introduction to colour fundamentals Keune range introductions Fundamental applications - global, highlight and ritual skills Integral team & salon skills Communication & interaction W H AT TO B R I N G Long hair mannequin head & clamp Trade tools - clips, combs, brushes, blow-dryer W H AT ’S P ROV I D E D Keune Edufolder Course documents Lunch W H O ’L L B E T H E R E Keune Technical Advisor

N E E D TO K N OW

C O L O U R E S S E N T I A L S FOCUS Colour

INVESTMENT Complimentary* Interactive and ever-evolving, this session is the cornerstone of the Keune Academy - this is the place to tone up, freshen up and remind yourself of the technical workings of the Keune Color portfolio. W H O ’S I T F O R Salon teams new to the Keune family New team members joining Keune salons Those experienced with Keune and needing a technical refresh Anyone embarking on their Master Colourist Pathway New industry recruits

W H AT W E ’ L L C OV E R Bring it back to basics - essential tools for colouring Effects of colour on the hair Keune Color ranges - the essentials and how to use them The foundations that will launch you into the Keune Academy The reference tools to support you day to day W H AT TO B R I N G Model for basic colour work - no colour correction

W H AT ’S P ROV I D E D Course notes Keune Edufolder (if this is your first visit) Lunch W H O ’L L B E T H E R E Keune Technical Advisor

N E E D TO K N OW

LEVEL

Essentials

ARRIVE BY

9.45am

BEGIN

10am

FINISH

4pm

DURATION

2 days

MODEL

Long hair annequin

LEVEL

Essentials

SESSION

Hands onLook & Learn

ARRIVE BY

9.45am6.15pm

BEGIN

10am6.30pm

FINISH

4pm9pm

DURATION

1 day 3 hours

MODEL

1pmn/a

NSW SYDNEY 2D 15 JULSA ADELAIDE 2D 08 JULWA MALAGA 2D 15 JULNZ AUCKLAND 2D 14 JUL WELLINGTON 2D 07 JUL

NSW BATHURST D 02 SEP NEWCASTLE E 26 FEB PORT MACQUARIE E 19 MAR SYDNEY D 11 FEB | D 29 APR D 02 SEP | D 25 NOVVIC MELBOURNE D 11 FEB | D 20 MAY D 21 OCT SHEPPARTON D 25 MARQLD BRISBANE D 11 FEB GOLD COAST D 25 FEB MAROOCHYDORE D 04 NOV TOOWOOMBA E 02 APR

SA ADELAIDE D 11 FEB | D 06 MAY D 19 AUG | D 11 NOVWA CANNING VALE D 15 APR MALAGA D 11 FEB | D 02 DECACT CANBERRA E 12 FEBNZ AUCKLAND D 18 FEB | D 23 SEP CHRISTCHURCH E 12 FEB DUNEDIN D 11 FEB HAWKES BAY E 27 FEB INVERCARGILL E 27 MAR NORTHLAND D 25 FEB WELLINGTON D 18 FEB | D 23 SEP WHANGANUI D 22 JUL


104

R E T A I L E S S E N T I A L S FOCUS Retail & Selling

INVESTMENT Complimentary* Retail is in the detail. A client can’t buy anything until they know it exists and they can’t know they need it until you tell them. Learn to best prescribe a regime solution specific to each client and their needs. W H O ’S I T F O R Salon teams new to the Keune family New team members joining Keune salons Those experienced with Keune and needing a retail refresh Anyone wanting to take the fear out of selling Students embarking on their Master Colourist or Stylist Pathway New industry recruits

W H AT W E ’ L L C OV E R Keune retail portfolio Meet our new Style hero Features and benefits of each range Hearing what they’re really telling you Prescribing solutions for every client The art of selling - without selling W H AT TO B R I N G N/A W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Technical Advisor

N E E D TO K N OW

C O N S U L T A T I O N E S S E N T I A L S FOCUS Colour

INVESTMENT Complimentary* Set your salon, your services and your team apart from the rest. Start strong, be unique, build relationships, be irreplaceable. A, B, C - as easy as 1, 2, 3? It will be once you have the know-how. W H O ’S I T F O R Salon teams new to the Keune family New team members joining Keune salons New industry recruits Existing students refining their skills Anyone completing their Master Colourist Pathway

W H AT W E ’ L L C OV E R How and what to cover for an exceptional consultation How to take what you hear and personalise for every client Building confidence and professional cohesion in your team Utilising your exclusive chart to maximise your consultation W H AT TO B R I N G N/A

W H AT ’S P ROV I D E D Refreshments on arrival Course notes Keune Long Swatch Chart for your salon W H O ’L L B E T H E R E Keune Technical Advisor

N E E D TO K N OW

LEVEL

Essentials

ARRIVE BY

9.45am

BEGIN

10am

FINISH

4pm

DURATION

1 day

MODEL

n/a

LEVEL

Essentials

ARRIVE BY

9.45am 6.15pm

BEGIN

10am 6.30pm

FINISH

1pm 9pm

DURATION

3 hours 3 hours

MODEL

n/a n/a

NSW SYDNEY D 06 MAY | D 02 DEC TAMWORTH D 06 MAYVIC BENDIGO D 20 MAY MELBOURNE D 18 FEB | D 12 AUG SHEPPARTON D 24 JUNQLD BRISBANE D 25 MAR CAIRNS D 18 FEB GOLD COAST D 04 NOV MAROOCHYDORE D 16 SEP ROCKHAMPTON D 01 APR | D 26 AUGSA ADELAIDE D 25 FEB | D 16 SEP

WA BUSSELTON D 18 FEB CANNING VALE D 26 AUG MALAGA D 25 FEBACT CANBERRA D 11 FEBTAS LAUNCESTON D 11 NOVNZ AUCKLAND D 29 APR BAY OF PLENTY D 11 MAR CHRISTCHURCH D 11 FEB NELSON D 11 MAR QUEENSTOWN D 25 MAR WELLINGTON D 25 MAR

NSW BEGA E 19 MAR COFFS HARBOUR E 19 FEB SYDNEY E 26 FEB | E 15 OCTVIC GIPPSLAND D 08 JUL MELBOURNE E 26 FEB | D 23 SEPQLD BRISBANE D 18 MAR GOLD COAST D 20 MAY TOOWOOMBA E 15 OCT

SA ADELAIDE D 05 AUGWA MALAGA E 26 FEBNZ AUCKLAND D 21 OCT HAWKES BAY E 16 OCT INVERCARGILL E 24 JUL WELLINGTON D 15 APR WHANGANUI D 02 DEC

*Cancellation fee applies; please see booking terms & conditions for details. TECHNICAL

107

S T Y L I N G E S S E N T I A L S FOCUS Style & Finish

INVESTMENT Complimentary* Styling is the Pièce De Résistance - showcasing colour and cutting creations; inducing hair lust among friends and followers. If you’re going to make a client feel like a million dollars you’ll need to invest in yourself first. Build the styling skills here that will carry you through your Academy and career journey. W H O ’S I T F O R Apprentices who have begun their styling training Stylists wanting to refresh the foundations of styling New industry recruits Anyone embarking on their Master Stylist Pathway

W H AT W E ’ L L C OV E R Product importance and selection Brush selection and use - which one where? Tool control for specific effects Discover and experience Keune Style Fundamental blow-dry and hot tool skills Learn how to best use our new Keune Style tools W H AT TO B R I N G Long hair mannequin head & clamp Trade tools - clips, combs, brushes, blow-dryer, straightening iron, curling wand/tong Brushes to bring - bristle brushes, ceramic barrel brushes, paddle brush *Please note - synthetic hair mannequins ARE NOT suitable for this session W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Creative Director or when unavailable; Keune Technical Advisor N E E D TO K N OW

NSW BATHURST D 18 FEB CENTRAL COAST D 06 MAY NEWCASTLE D 16 SEP SYDNEY D 18 FEB | D 16 SEP SYDNEY EAST D 25 MAR WAGGA WAGGA D 04 MAR WOLLONGONG D 25 FEB

VIC MELBOURNE D 18 MAR | D 12 NOVQLD ROCKHAMPTON D 24 JUN TOWNSVILLE D 05 AUGSA ADELAIDE D 29 APRWA MALAGA D 02 SEPNZ AUCKLAND D 03 MAR

LEVEL

Essentials

ARRIVE BY

9.45am

BEGIN

10am

FINISH

4pm

DURATION

1 day

MODEL

Long hair mannequin


109

C U T T I N G E S S E N T I A L S - S H O R T S H A P E S FOCUS Cut & Style

INVESTMENT Complimentary* Perfecting cutting needs a solid set of fundamentals. Continue building your confidence and knowledge here. In this session establish foundation medium and short hair cutting skills. W H O ’S I T F O R Apprentices who have begun their cutting training Stylists wanting to revisit the foundations of cutting Anyone embarking on their Master Stylist Pathway

W H AT W E ’ L L C OV E R Sectioning patterns Graduation variations - what, how and where Fringe essentials Personalisation Drying and styling

YO U ’ V E AT T E N D E D Cutting Essentials - Long Shapes W H AT TO B R I N G Medium hair mannequin FOR 2 MEDIUM TO SHORT LOOKS & clamp Trade tools - scissors, clips, combs, brushes, blow-dryer, straightening irons *Please note - synthetic hair mannequins ARE NOT suitable for this session W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Creative Director N E E D TO K N OW

C U T T I N G E S S E N T I A L S - L O N G S H A P E S FOCUS Cut & Style

INVESTMENT Complimentary* Perfecting cutting needs a solid set of fundamentals. You’ll form the basis of this craft by building confidence and knowledge. This is the session for establishing foundation long hair cutting skills W H O ’S I T F O R Apprentices who have begun their cutting training Stylists wanting to refresh the foundations of cutting Anyone embarking on their Master Stylist Pathway

W H AT W E ’ L L C OV E R Mapping out a haircut Equipment essentials Long hair shapes One-length Forward graduation Layering patterns & sectioning Introduction to personalising W H AT TO B R I N G Long hair mannequin FOR 2 LONG LOOKS & clamp Trade tools - scissors, clips, combs, brushes, blow-dryer, straightening iron *Please note - synthetic hair mannequins ARE NOT suitable for this session W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Creative Director

N E E D TO K N OW

LEVEL

Essentials

ARRIVE BY

9.45am6.15pm

BEGIN

10am6.30pm

FINISH

4pm9pm

DURATION

1 day3 hours

MODEL

Long hair mannequin Long hair mannequin

LEVEL

Essentials

ARRIVE BY

9.45am6.15pm

BEGIN

10am6.30pm

FINISH

4pm9pm

DURATION

1 day3 hours

MODEL

Medium hair mannequinMedium hair mannequin

NSW SYDNEY E 12 MAR | D 21 OCTVIC MELBOURNE E 19 MAR | E 15 MAYQLD ROCKHAMPTON E 25 JUNWA MALAGA E 03 SEPNZ WELLINGTON D 05 MAR

NSW SYDNEY D 11 MARVIC MELBOURNE D 19 MAR | E 14 MAYSA ADELAIDE E 30 APR | E 29 OCTWA MALAGA D 03 SEPACT CANBERRA E 20 AUGNZ WELLINGTON D 04 MAR


110

B R I G H T S P A R K

FOCUS Creating Bright Colour Results

INVESTMENT $89 + GST | 98 KCE POINTS* High fidelity. High shine. Maximised revenue. Not everyone can, but those that do rock it. Creating bold, bright colours isn’t for the faint-hearted, but you’ll master it here. W H O ’S I T F O R Apprentices with 6+ months experience Those wanting to expand their understanding of creating bold, bright colours Professionals experienced with Keune and needing a vivid refresh Colourists completing their Master Colourist Pathway

W H AT W E ’ L L C OV E R Elements specific to creating vivid results Keune Color ranges and products suitable for achieving bright results Create cocktails and combinations in a practical session W H AT TO B R I N G N/A

W H AT ’S P ROV I D E D Course notes Lunch Swatches for colour cocktailing W H O ’L L B E T H E R E Keune Technical Advisor N E E D TO K N OW

B L O N D E V O Y A G E

FOCUS Keune Blonde Portfolio

INVESTMENT $89 + GST | 98 KCE POINTS* Blondes are great money earners for the salon. Blondes perfected are even greater earners. Creating beautiful blondes is a journey. Set sail here W H O ’S I T F O R Apprentices with 6+ months experience or who have completed Colour Essentials Professionals experienced with Keune and needing a technical blonde refresh Colourists completing their Master Colourist Pathway

W H AT W E ’ L L C OV E R Establish blonde foundations Delve into our Keune blonde portfolio - which blonde where? Optimising your blonde results Identify and troubleshoot everyday blonde issues Key home maintenance

YO U ’ V E AT T E N D E D Colour Essentials W H AT TO B R I N G A model suitable for blonde colour work to arrive @ 1pm Trade tools - clips, combs, brushes, blow-dryer W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Technical Advisor

N E E D TO K N OW

LEVEL

Essentials

SESSION


ARRIVE BY

9.45am6.15pm

BEGIN

10am6.30pm

FINISH

4pm9pm

DURATION

1 day 3 hours

MODEL

1pmn/a

LEVEL

Essentials

ARRIVE BY

9.45am

BEGIN

10am

FINISH

4pm

DURATION

1 day

MODEL

n/a

NSW BATHURST D 15 JUL NEWCASTLE D 29 APR NOWRA D 24 JUN SYDNEY D 17 JUN | D 12 AUG TAMWORTH D 12 AUG WAGGA WAGGA D 11 NOVVIC MELBOURNE D 24 JUN | D 05 AUG SHEPPARTON D 02 DECQLD BRISBANE D 17 JUN CAIRNS D 14 OCT GOLD COAST D 02 SEP MACKAY D 29 APR MT ISA D 02 SEP

SA ADELAIDE D 17 JUN | D 18 NOVWA BUSSELTON D 19 AUG MALAGA D 27 MAY | D 04 NOVNT DARWIN D 12 AUGTAS LAUNCESTON D 17 JUNNZ AUCKLAND D 13 MAY CHRISTCHURCH D 08 JUL BAY OF PLENTY D 04 NOV NEW PLYMOUTH D 14 OCT QUEENSTOWN D 22 JUL WELLINGTON D 27 MAY

NSW BATHURST D 28 OCT BEGA E 26 NOV PORT MACQUARIE E 09 JUL SYDNEY D 25 FEB | D 29 JULVIC BALLARAT D 18 NOV BENDIGO D 07 OCT GIPPSLAND D 21 OCT MELBOUNRE D 25 FEB | D 01 JUL D 07 OCTQLD BRISBANE D 25 FEB BUNDABERG E 23 JUL GOLD COAST D 25 MAR | D 21 OCT MAROOCHYDORE D 22 JUL

SA ADELAIDE D 18 FEB | D 04 NOVWA CANNING VALE D 14 OCT MALAGA D 25 MAR | D 29 JULTAS HOBART D 04 MARNZ AUCKLAND D 04 MAR | D 25 NOV CHRISTCHURCH E 09 APR HAWKES BAY D 05 AUG INVERCARGILL D 04 NOV NEW PLYMOUTH E 03 DEC NORTHLAND D 20 MAY WELLINGTON D 29 APR | D 25 NOV


113

C O R R E C T I T ; D A R K

FOCUS Colour Correction - Filling

INVESTMENT $89 + GST | 98 KCE POINTS* Colour change is a journey. How do you embark on that journey? How do you transform them from light to something deeper, darker, more enriched? Furthermore; how do you make it stick - both technically and psychologically? W H O ’S I T F O R Apprentices with 12+ months experience Those wanting to overcome their fear of corrective filling Professionals experienced with Keune wanting a corrective filling refresh Colourists completing their Master Colourist Pathway

W H AT W E ’ L L C OV E R Understanding and interpreting a client’s vision Explaining the process to your client without the endless technical talk Planning for today while future proofing follow up services Technicalities of layering and replacing colour Optimum Keune filling methods Home maintenance regimes for corrected hair YO U ’ V E AT T E N D E D Colour Essentials W H AT TO B R I N G A model suitable for colour change 2+ levels darker to arrive @ 1pm Note: A mannequin is also suitable in place of a model Trade tools - clips, combs, brushes, blow-dryer

W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Technical Advisor N E E D TO K N OW

C O R R E C T I T ; L I G H T

FOCUS Colour Correction - Removal INVESTMENT $89 + GST | 98 KCE POINTS* Corrections take time, patience and a specialists knowledge. Transitioning from dark to light is about blanking the canvas. You’ll find all you need to know here to overcome the fear when the day comes when your client wants to lighten up. W H O ’S I T F O R Apprentices with 12+ months experience Those wanting to overcome their fear of colour removal Professionals experienced with Keune wanting a corrective lightening refresh Colourists completing their Master Colourist Pathway

W H AT W E ’ L L C OV E R Understand the psychology of a client’s change Key consultation components Understanding and interpreting their vision Dealing with the ‘transition’ phase Technicalities of colour removal How to colour ‘on the run’ Home maintenance regimes for corrective lightening

YO U ’ V E AT T E N D E D Colour Essentials W H AT TO B R I N G A model suitable for colour removal work to arrive @ 1pm Note: A mannequin is also suitable in place of a model Trade tools - clips, combs, brushes, blow-dryer W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Technical Advisor

N E E D TO K N OW

LEVEL

Essentials

LEVEL

EssentialsSESSION


SESSION

Hands onLook & LearnARRIVE BY

9.45am6.15pm

ARRIVE BY

9.45am6.15pmBEGIN

10am6.30pm

BEGIN

10am6.30pmFINISH

4pm9pm

FINISH

4pm9pmDURATION

1 day 3 hours

DURATION

1 day 3 hoursMODEL

1pmn/a

MODEL

1pmn/a

NSW COFFS HARBOUR E 16 APR PORT MACQUARIE E 03 SEP SYDNEY D 25 MAR | D 28 OCT WAGGA WAGGA D 08 JULVIC BALLARAT D 13 MAY MELBOURNE D 08 APR | D 16 SEP WARNAMBOOL E 19 FEBQLD CAIRNS D 17 JUN GOLD COAST D 09 SEP NORTHERN RIVERS E 18 MAR TOWNSVILLE D 25 NOV

SA ADELAIDE D 04 MAR | D 25 NOV PORT PIRIE D 09 SEPWA MALAGA D 01 APR | D 23 SEPTAS LAUNCESTON D 19 AUGNZ AUCKLAND D 01 JUL BAY OF PLENTY D 26 AUG WELLINGTON D 05 AUG

NSW COFFS HARBOUR E 06 AUG SYDNEY D 27 MAY WAGGA WAGGA D 09 SEPVIC MELBOURNE D 17 JUN WARNAMBOOL E 30 JULQLD BRISBANE D 21 OCT GOLD COAST D 29 JUL MACKAY D 18 NOV NORTHERN RIVERS E 11 NOV

SA ADELAIDE D 22 JUL PORT LINCOLN D 21 OCTWA MALAGA D 20 MAYNZ AUCKLAND D 02 SEP NELSON D 02 SEP WELLINGTON D 19 AUG


114

F R E E H A N D F R E E D O M

FOCUS Colour Techniques

INVESTMENT $89 + GST | 98 KCE POINTS* Root shadow, root stretch, freehand or balayage. Whatever you want to call it, it’s still as popular as ever. Everyone needs a core set of skills to make the approach easy and the outcome exceptional. With the introduction of our freehand specific lightener Freedom Blonde, the lighter side of life is now even easier. W H O ’S I T F O R All levels Anyone wanting to take the fear out of freehand Anyone wanting to experience our new Blonde addition - Freedom Blonde

W H AT W E ’ L L C OV E R Meet our new hero Freedom Blonde Simple freehand techniques for lived in colour Best products and tools for execution Tips for the perfect blend Tips for social media - capture it right YO U ’ V E AT T E N D E D Colour Essentials W H AT TO B R I N G A model suitable for freehand to arrive @ 11:00am Note: A mannequin is also suitable in place of a model Trade tools - clips, combs, brushes, blow-dryer

W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Technical Advisor N E E D TO K N OW

G R E Y A R E A

FOCUS Grey Coverage & Services INVESTMENT $89 + GST | 98 KCE POINTS* Tinsel is tolerable at Christmas, not so much when it begins sprouting from your head. Coverage is big business and one you want to get right. 20 years younger in 1 visit? We’ve got you covered. W H O ’S I T F O R Salon teams new to the Keune family New team members joining Keune salons Those wanting to perfect their approach to coverage Professionals experienced with Keune and needing a coverage refresh Colourists completing their Master Colourist Pathway

W H AT W E ’ L L C OV E R Identify the key components that make coverage a challenge Keune coverage portfolio Formulating for success Techniques and approaches when a grey client wants to transition Grey cocktails and combinations W H AT TO B R I N G A model suitable for coverage to arrive @ 1pm Trade tools - clips, combs, brushes, blow-dryer W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Technical Advisor

N E E D TO K N OW

LEVEL

Essentials

SESSION


ARRIVE BY

9.45am6.15pm

BEGIN

10am6.30pm

FINISH

4pm9pm

DURATION

1 day 3 hours

MODEL

1pmn/a

NSW BATHURST D 27 MAY BEGA E 17 SEP CENTRAL COAST D 29 JUL COFFS HARBOUR E 29 OCT NEWCASTLE E 30 APR NOWRA D 16 SEP SYDNEY D 13 MAY | D 18 NOV SYDNEY SOUTH D 26 AUG TAMWORTH D 18 NOV TAREE E 14 MAY WOLLONGONG D 20 MAYQLD BRISBANE D 26 AUG BUNDABERG E 05 NOV GOLD COAST D 24 JUN MACKAY D 05 AUG MAROOCHYDORE D 13 MAY NORTHERN RIVERS E 12 AUG ROCKHAMPTON D 28 OCT

VIC BALLARAT D 12 AUG MELBOURNE D 29 APR | D 22 JUL SHEPPARTON D 02 SEP WARNAMBOOL E 26 NOVSA ADELAIDE D 20 MAYWA BUSSELTON D 11 NOV CANNING VALE D 17 JUN MALAGA D 08 JULACT CANBERRA E 18 JUNTAS HOBART D 06 MAYNZ AUCKLAND D 27 MAY CHRISTCHURCH D 18 NOV DUNEDIN D 16 SEP HAWKES BAY D 06 MAY NELSON D 24 JUN NEW PLYMOUTH E 23 JUL NORTHLAND D 16 SEP WELLINGTON D 13 MAY

NSW BATHURST D 08 APR NEWCASTLE D 25 FEB SYDNEY D 24 JUN | D 14 OCT TAMWORTH D 18 FEB TAREE E 01 OCT WAGGA WAGGA D 13 MAYQLD BRISBANE D 12 AUG BUNDABERG E 05 MAR GOLD COAST D 18 NOV MAROOCHYDORE D 04 MAR TOWNSVILLE D 04 MAR

VIC BALLARAT D 18 MAR BENDIGO D 11 FEB GIPPSLAND E 25 FEB MELBOURNE D 27 MAY | D 25 NOVSA ADELAIDE D 02 SEP PORT LINCOLN D 13 MAY PORT PIRIE D 18 MARWA BUSSELTON D 13 MAY MALAGA D 29 APRACT CANBERRA D 02 DECNT DARWIN D 01 APRNZ AUCKLAND D 18 MAR | D 24 JUN NEW PLYMOUTH D 08 APR WELLINGTON D 01 APR | D 17 JUN


LEVEL

Exceed

SESSION


ARRIVE BY

9.45am6.15pm

BEGIN

10am6.30pm

FINISH

4pm9pm

DURATION

1 day 3 hours

MODEL

11amn/a


116

NSW SYDNEY D 15 APR SYDNEY EAST D 12 AUG SYDNEY SOUTH D 17 JUN

VIC MELBOURNE D 12 MAY | D 11 NOVWA MALAGA D 26 NOVTAS HOBART D 14 OCT LAUNCESTON D 13 OCT

N E X T L E V E L C U T T I N G

FOCUS Creative Cut & Style

INVESTMENT $89 + GST | 98 KCE POINTS* Being comfortable is great for your confidence, but after a while can lead to being stuck in a rut. Now that you’re experienced in the essentials of cutting its time to push yourself and your cutting creativity to the next level. W H O ’S I T F O R Those in the industry 3+ years Experienced seniors looking to refresh and revamp skills Stylists stuck in a cutting rut Anyone completing their Master Stylist Pathway

W H AT W E ’ L L C OV E R Commercial looks using advanced techniques Sectioning patterns Disconnection with layers Offset fringes Undercuts In-depth personalisation techniques

YO U ’ V E AT T E N D E D Cutting Essentials - Long Shapes Cutting Essentials - Short Shapes W H AT TO B R I N G Long hair mannequin FOR 2-3 LOOKS & clamp Trade tools - scissors, clips, combs, brushes, blow-dryer, straightening iron, curling tools *Please note - synthetic hair mannequins ARE NOT suitable for this session W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Creative Director

N E E D TO K N OW

LEVEL

Essentials

ARRIVE BY

9.45am

BEGIN

10am

FINISH

4pm

DURATION

1 day

MODEL

Long hair mannequin

TOP: SEMI COLOR 8.52 + 0/66


118

TECHNICAL

119

K E U N E B L O N D E D E G R E E

FOCUS Advanced Decolourising & Blonde Services INVESTMENT $199 + GST | 219 KCE POINTS* This prestigious session requires a $100 non-refundable deposit on booking Becoming a blonde expert takes skilled hands, a trained eye and respect for your craft.This intensive 2 day course will push your technical blonde limits into expert territory and take the degree of your blonde services into new realms. W H O ’S I T F O R Apprentices with minimum 24 months experience Colourists wanting to refine and improve their blonde service skills Those wanting to establish themselves and salon as a blonde specialist Colourists completing their Master Colourist Pathway

W H AT W E ’ L L C OV E R Elements for conscientious lightening Translating expectations In-depth technicalities of the decolourising process Keune Perfect Lift Technology Semi Color, Tinta Color & So Pure Color toning Optimum toner formulating, application and cocktailing Correcting blondes

YO U ’ V E AT T E N D E D Colour Essentials Blonde Voyage Correct it; Light W H AT TO B R I N G Day 1: Mannequin head for lightening applications Day 2: A model suitable for blonde colour work to arrive @ 12pm Trade tools - clips, combs, brushes, blow-dryer W H AT ’S P ROV I D E D Course notes Swatches for practical session Lunch W H O ’L L B E T H E R E Keune Technical Advisor

N E E D TO K N OW

K E U N E C O L O U R D E G R E E

FOCUS Advanced Colour INVESTMENT $399 + GST | 439 KCE POINTS* This prestigious session requires a $100 non-refundable deposit on booking You’ve travelled the Keune Academy, invested the time and built your skill. Are you ready to tackle our Colour Degree?Overhauled & updated - our new look 3 day intensive session will push you like no other session has. W H O ’S I T F O R Apprentices with minimum 24 months experience Colourists wanting to refine and improve their technical colour skills Professionals looking to challenge themselves Colourists completing their Master Colourist Pathway

W H AT W E ’ L L C OV E R Elements for conscientious colouring Semi Color, Tinta Color & So Pure Color ranges at an expert level Advanced technical methods Correction secrets Rule benders and breakers for experts Create a cocktail reference

YO U ’ V E AT T E N D E D Colour Essentials Retail Essentials Blonde Voyage Grey Area Correct it; Light Correct it; Dark W H AT TO B R I N G A challenging model to arrive @ 1:30pm of day 2 Mannequin suitable for colouring on day 3 Trade tools - clips, combs, brushes, blow-dryer W H AT ’S P ROV I D E D Course notes Swatches for practical session Lunch W H O ’L L B E T H E R E Keune Technical Advisor

N E E D TO K N OW

NSW SYDNEY 2D 05 AUGVIC MELBOURNE 2D 26 AUGQLD BRISBANE 2D 04 AUGSA ADELAIDE 2D 23 SEPWA MALAGA 2D 12 AUGNZ WELLINGTON 2D 09 SEP

NSW SYDNEY 3D 07 JULVIC MELBOURNE 3D 28 JULQLD GOLD COAST 3D 15 SEPSA ADELAIDE 3D 24 JUNWA MALAGA 3D 27 OCTNZ WELLINGTON 3D 10 NOV

LEVEL

Elite

ARRIVE BY

8.45am

BEGIN

9am

FINISH

5pm

DURATION

2 days

MODEL

Day 2 - 12pmLEVEL

Elite

ARRIVE BY

8.45am

BEGIN

9am

FINISH

5pm

DURATION

3 days

MODEL

Day 2 - 1.30pm

TONER: SEMI COLOR S I LVER & PEACH


120

TECHNICAL

121

H A I R G O A L S R E A L I Z E D

FOCUS Advanced Styling

INVESTMENT $199 + GST | 219 KCE POINTS* This prestigious session requires a $100 non-refundable deposit on booking Sell the look, not the productLearning the technical styling skills is one thing, but putting them all together takes you to the next level. Over the course of this intensive session you’ll experience and celebrate style.First; learn how to recreate key looks of our new Style collection. Then; take what you’ve learnt and push out of your comfort zone, discover how to push your styling to the next level before you craft your own Style inspired collection. All while strengthening your retail knowledge, usage and sales. W H O ’S I T F O R Apprentices with 12+ months experience and have attended Styling Essentials Stylists wanting to expand their styling repertoire Stylists stuck in a styling rut Anyone completing their Master Stylist Pathway

W H AT W E ’ L L C OV E R The versatility of Style for a stylist Refine your styling and finishing Break down & recreate key looks from the Keune Style Collection Be inspired - design and develop your Style inspired collection Learn the skills to bring your style inspiration to life

YO U ’ V E AT T E N D E D Styling Essentials W H AT TO B R I N G Long hair mannequin head & clamp Trade tools - clips, combs, brushes, blow-dryer, straightening iron, curling wand/tong Brushes to bring - bristle brushes, ceramic barrel brushes, paddle brush Hair up essentials - assorted bobby pins & elastics *Please note - synthetic hair mannequins ARE NOT suitable for this session W H AT ’S P ROV I D E D Course notes Lunch W H O ’L L B E T H E R E Keune Creative Director

N E E D TO K N OW

NSW SYDNEY D 20 MAY | D 26 AUGVIC MELBOURNE D 13 MAY | D 10 NOVSA ADELAIDE D 28 OCTWA MALAGA D 25 NOVACT CANBERRA D 19 AUGNZ CHRISTCHURCH D 30 SEP WELLINGTON D 29 SEP

LEVEL

Elite

ARRIVE BY

8.45am

BEGIN

9am

FINISH

5pm

DURATION

1 day

MODEL

Long hair mannequin


123

iGen Bootcamp - Same great session for all your new apprentices

Colour Essentials Keune Essentials Updated content

Additional interactive activities

Hands on / model session

Retail Essentials - Same great retail focussed session

Consultation Essentials Keune Consultation Updated content

Cutting Essential - Long Cutting Fundamentals Focuses on long shapes

Cutting Essentials - Short Cutting Fundamentals Focuses on medium and short shape

Styling Essentials - Same great session for all your style fundamentals

Blonde Voyage - Same great session for all your blonde portfolio need-to-knows

Bright Spark Seeing Red Not just red! Learn how to create bright, bold and vivid results

Correct it; Light - Same great corrective removal session

Correct it; Dark - Same great corrective filling session

Grey Area - NEW SESSION

Freehand Freedom Freehand Fever New content, new techniques for Freedom Blonde

Next Level Cutting Beyond the Guideline New looks and new techniques

Hair Goals Realized - NEW SESSION

Keune Blonde Degree Blonde Expert Expanded to 2 days

New content

Advanced methodologies

More application focus

Additional practical & interactive sessions

Assessible content

Keune Colour Degree Keune Colour Expert New format - no more 10 minute presentation!

Additional content

General portfolio focus

New practical & interactive sessions

New assessible content

2 019 C O U R S E S S U P E R S E D E S W H AT ’ S T H E D I F F E R E N C E ?


124

COURSES

125

G E N E R A L

To attend the Keune academy, you must be a Keune client.

Please arrive half hour prior to the course commencement for registration.

Please bring your own personal trade tools, as they are not provided. i.e. Combs (tail, cutting, basin), sectioning clips, scissors, brushes, blow-dryer and thermal styling equipment.

All Keune courses provide a light meal and refreshments, with a vegetarian option.

Keune reserves the right to cancel, postpone or change the venue for any course due to unforeseen circumstances or low course numbers, in which case participants will be notified immediately on the provided salon contact number or after hours contact number, if provided.

Should you need to make travel arrangements to attend a Keune course, we strongly recommend prior to booking flights and accommodation, please contact Kene first to ensure the course is confirmed to go ahead. Keune does not cover any travel arrangements or travel cancellation fees.

When booking or cancelling a Keune course, you will receive a confirmation SMS. Reminder SMS’ with course details will also be sent approx 2 weeks prior to your course date. To ensure you receive these reminders, please communicate any mobile changes to Keune.

Each student is responsible to communicate any change of personal details.

Whilst we are a family oriented company, we’d like to apologise that due to health and safety precautions and to ensure limited disruptions for others, babies and children are not permitted within any Keune Academy course, inclusive of both theory times or during hands-on practical sessions.

Cancellations can be made via your Keune Business Consultant or directly through Keune Head Office on AU 02 8886 4600 or NZ 0800 440 443 or email [email protected]

PAY M E N T

Bookings for courses are chargeable at time of booking. Unfortunately, due to high demand, no course positions can be held without payment.

Once a booking is placed, charges are made automatically to your Keune account. If you would like to pay by an alternative method, please inform your representative at the time of booking (i.e. cash, cheque, credit card or direct deposit).

If you don’t have a direct Keune account, Keune accepts cash, cheque, credit card or direct deposit. Please ensure to attach salon and course details when making payment to ensure Keune can match your payment with your booking.

C A N C E L L AT I O N P O L I C I E S

Due to the high demand of Keune courses, strict cancellation policies have been implemented to help ensure you can get a place. Due to no-shows/ late-cancellations, other education-keen students have missed out on a valuable training days. We thank you in advance for your understanding.

TECHNICAL

If a cancellation is made within 2 weeks (14 days) prior of the course date or if a participant fails to attend, the full investment will be forfeited and charged to the account (Fee & KCE Points).

For complimentary courses, a $50 plus GST cancellation fee will apply for cancellations made within 2 weeks (14 days) of the course date or if a participant fails to attend.

INSPIRATIONAL, MASTERCLASS & EVENTS

No free list.

Non-refundable.

Non-transferable to another course, though tickets are transferable to another person from the same salon.

If any cancellations made after 1 week (7 days) from the date of the invoice, the full investment (Fee & KCE Points) for course/ticket is immediately forfeited.

Course bookings open 6 months prior to each course date. Prior to making a booking, please read and understand the booking and cancellation terms and conditions stated below.

T E R M S &

C O N D I T I O N S

pleaseread!


126

Y O U R F U T U R E I S O U R F U T U R E

KEUNE.COM

K E U N E A U S T R A L I A 23 LIBERTY ROAD, HUNTINGWOOD, NSW 2148

PO BOX 787, KINGS LANGLEY, NSW 2147

PH 02 8886 4600 | FAX 02 9831 7550 | [email protected]

K E U N E N E W Z E A L A N D PO BOX 15945 NEW LYNN 1232, AUCKLAND

PH 0800 440 443 | FAX 0800 450 609 | [email protected]

K E U N E I N D O N E S I A RUKAN GRAHA CEMPAKA MAS BLOK C NO.1

JL. LETJEND SUPRAPTO, SUMUR BATU, KEMAYORAN JAKARTA PUSAT 10640

PH +62 21 4287 2885 | FAX +62 21 4287 2886 | [email protected]

K E U N E S I N G A P O R E 06-03 SYH LOGISTICS BUILDING

68 KALLANG PUDDING ROAD, SINGAPORE 349327

PH 6848 6007 | FAX 6743 2529 | [email protected]

© KEUNE 2019

L60017

9960017999

Documents

2 O1 9 - cdn.brandfolder.io Book 2019.pdf · Amsterdam 2016 & 2018; Behind the Chair tour, Brazil; 2016 Luxurious Minimalism and Tailor Diversity shows in Jakarta, along with the