Embed Size (px)
Citation preview
2O14INTEGRATEDMEDIA GUIDE
EPmag.com/Advertise
For the most accurate and up-to-date information visit us online at:
E&P Magazine – An Advertiser’s Best ChoiceE&P delivers unparalleled access to oil and gas industry decision-makers around the world and provides its advertisers:
• An experienced editorial team. Experienced E&P editors bring diverse, informed perspectives to their tasks. Theseare disciplinary specialists, and professional journalists backed by a well-trained, seasoned support staff. Our team of editors, designers, IT professionals, production and circulation managers, and others has been recognized with more than a dozen major awards over the past nine years.
• In-depth information. E&P reports on operator solutions, explorationactivity, drilling and completion technologies, production enhance-ment techniques, and unconventional resources, on land and off-shore, in every edition, enhanced by topical cover stories and focused regional reports.
• Unmatched reach. Every information channel has its own unique audience, but E&P is distinguished by the quality of its readers andviewers. For instance, although others have larger circulations outsideNorth America, Hart Energy distributes more print copies inside the national oil companies than any other industry publication.
Dear Marketing and Media Professional: E&P magazine is the industry’s leading publication covering exploration, drilling, and production operations, onshore and offshore,in all parts of the world. When engineers, managers, and executives want to stay abreast of trends and technologies, they turn tothe E&P team for news and analysis. In 2013, E&P magazine embarked on providing even more coverage of the offshore explo-ration and drilling market than ever before. With the incorporation of the Deepwater International and Subsea Engineering Newsnewsletters, the coverage that E&P brings to the total market has increased substantially. E&P is committed to bringing our51,000 subscribers even more timely information. We look forward to helping you deliver an integrated approach to best achieveyour company’s target market objectives and brand awareness goals.
E&P is a member of BPA International and American BusinessMedia. E&P won the coveted
CM Gold Circulation Excellence Award in June 2001 for the launch of the magazine – the only time an oil and gas publication has won the category!
Russell LaasVice President,
Group PublisherHart Energy
2014 EDITORIAL CALENDAR
37,801 73.8% North America4,047 7.9% Asia4,170 8.1% Europe1,545 3.0% Africa1,682 3.3% Middle East1,320 2.6% Central/South America558 1.1% Asia Pacific90 0.2% Caribbean
51,213 Total Subscribers
* BPA Statement - June 2013 (includes both print and digital editions)** Signet Ad Study of E&P subscribers, May 2013 Involved in one or more: 87%. Multiple responses permitted.
51,213 Total Subscribers*
42%30 - 59 minutes
6%2 - 3Hours
4%3+
Hours
4%No
Answer
12%1 - 2 hours
32%Less than30 minutes
55 minutesAverage time spent reading E&P **
9,986 19.5% Major Integrated Oil and Gas
19,788 38.7% Independent Oil and Gas Producer
6,313 12.3% National/State Oil Company
36,087 70.5% Operators
3,715 7.2% Consultants or Consulting Firms
4,561 7.3% Drilling and Main Contractors
1,884 4.5% Integrated Service Companies
2,606 5.1% Service Companies
1,957 3.8% Educational Institutions, Government Agencies
51,213 Total Qualified Circulation*
Industry Business Classifications
E&P subscribers are influential.E&P subscribers are involved in recommending, specifying, approving, or purchasing any of the following products or services: **
Exploration, seismic equipment, and services 31%Drilling contractor services 23%Formation evaluation services/well logging 27%Well completion services/cementing equipment and services 21%Surface production equipment and services 20%Downhole production equipment and services 18%Offshore equipment and services 21%Outsourcing 8%Gas processing equipment and services 16%Well maintenance equipment and services 14%Drilling rigs, drilling tools, and tubular goods 19%Valves, motors, engines, pumps, compressors, turbines, and generators 17%Mud and chemicals 16%Automation, instruments, and control and safety systems 13%Computers 21%Computer peripherals 12%Computer software 25%Financial services 7%Integrated services 10%Consulting engineering services 24%Other 10%
Job Function*
31%Engineering
and Production
39%Executive
Management
20%Exploration-Related
Functions10%Other
Functions
70.5%Operators*
55%Independent Oil and Gas Producer
28%Major Integrated
Oil and Gas
17%National/State Oil
CompanyTime spentreading
CIRCULATION
EDITORIAL STAFF
E&P Editorial StaffOur experienced E&P editors bring diverse, informed perspectives to their tasks. Together they gather, analyze, and produce useful information appropriate to the channel, whether it’s the monthly print magazine, the weekly e-newsletter, the website, or a topical supplement.Our team has been recognized with more than a dozen major awards overthe past 14 years.
PEGGY WILLIAMS, EDITORIAL DIRECTOR
Peggy Williams is a certified petroleum geologist, and prior to
joining Hart Energy in 1992 she worked as a petroleum geologist
in the industry. During a 16-year career in petroleum geology,
Williams was an equity partner in an independent devoted to
natural gas prospect generation. Williams holds a BA in geology
from the University of Rhode Island, a Master’s in energy resources
from the University of Pittsburgh, and an MS in technical
communications from the University of Colorado. [email protected]
RHONDA DUEY, EXECUTIVE EDITOR
Rhonda Duey has been a journalist most of her career, most
recently with Hart Energy, where she has spent more than 18
years writing about the oil and gas industry, primarily relating to
exploration technology. She received a BA with honors from
Loretto Heights College in Denver, Colo., in 1981. During her years
as a journalist Duey has garnered many writing awards and
has spearheaded several special publications, including the
award-winning SEG show dailies. [email protected]
RICHARD MASON, CHIEF TECHNICAL DIRECTOR
Richard J. Mason has 20 years’ experience in oil and gas writing
and publishing. He served previously as director of research for
PLS Inc. and as owner and publisher of The Land Rig Newsletter
for 17 years, where he created a variety of industry metrics,
including the first counts of rig activity in US unconventional
basins. Mason holds a BA in history with honors from Ohio Univer-
sity. [email protected]
JO ANN DAVY, GROUP MANAGING EDITOR
Jo Ann Davy joined Hart Energy in 2006 as editor for Hart Energy’s
downstream group of international consultants. In 2007 she
was promoted to editor of special projects, managing the
company’s custom publishing initiatives, both print and digital.
Davy oversees the production and quality of E&P’s digital and
print content. Davy holds a BA in journalism from the University of
Kentucky. She has won three BMA Lantern awards for her work on
show daily newspapers and in custom publishing. [email protected]
MARK THOMAS, EDITOR IN CHIEF
London-based Mark Thomas is editor and publisher of Hart Energy’s
Deepwater International, the leading publication focused on theglobal deepwater sector. Thomas has been a journalist for 25
years, working as a newspaper reporter for regional and evening
papers in the UK, including the UK publishing house Northcliffe
Newspapers, where he wrote for the London Evening Standard and
national Daily Mail newspapers. [email protected]
EDITORIAL STAFF
JENNIFER PRESLEY, SENIOR EDITOR, OFFSHORE
Prior to joining Hart Energy in 2012, Presley spent four years as
editor of Fire in the Ice, the newsletter for the National Methane
Hydrate R&D Program supported by the US Department of
Energy’s National Energy Technology Laboratory, where she
worked as a site support contractor. She holds a BA in
English from Texas A&M University, with an emphasis in technical
writing. [email protected]
SCOTT WEEDEN, SENIOR EDITOR, DRILLING
After graduating from Oklahoma State University with a BS in
journalism in 1973, Scott Weeden began covering the oil industry
on the business desk at the Daily Oklahoman. He has worked for
a variety of publications and oilfield service companies. Having
studied both chemical and civil engineering, Weeden has
focused on the E&P and LNG segments of the industry during his
career. [email protected]
LARRY PRADO, ACTIVITY EDITOR
Larry Prado writes activity highlights for Oil and Gas Investor andE&P, both online and print, and covers E&P news. He joined Hart
Energy in 2008. He holds an AA in electronics engineering technol-
ogy and a BA in technical communications. He is the recipient of
the STC International Distinguished Chapter Service Award and has
received numerous other awards for his technical writing.
MARY HOGAN, MANAGING EDITOR
Having graduated from the University of Texas at Austin with
a bachelor’s degree in journalism, Mary Hogan has worked for
a variety of publications in Texas and brings more than seven
years of journalism experience to her current role. She joined
Hart Energy in October 2012 and assists with the management
and production of special projects, including primarily Hart
Energy’s playbook series and award-wining show dailies.
ARIANA BENAVIDEZ, ASSISTANT EDITOR
Ariana Benavidez joined Hart Energy after graduating magna cum
laude from the University of Houston in December 2012 with a BA
in print journalism. Before joining Hart Energy, she worked as a con-
tract news editor for the Houston Chronicle following two internships
with the paper. She assists in the production of E&P special projects,
which include supplements, playbooks, show dailies, maps,
posters, and white papers. [email protected]
VELDA ADDISON, ASSOCIATE EDITOR
Velda Addison joined Hart Energy in June 2012. She brings
more than a decade of journalism experience along with a
bachelor’s degree in journalism from the University of Texas at
Austin. She has won several reporting awards for local news cov-
erage in Texas and Louisiana. At Hart Energy Addison is responsi-
ble for maintaining the E&P website, including writing and editing
articles and blogs, as well as contributing to the magazine.
IN EVERY ISSUE D I G I TA L O I L F I E L D | I N D U S T R Y P U L S E | W O R L D V I E W | M A N A G E M E N T R E P O R T
2014 EDITORIAL CALENDAR
Conferences
Regional Report
Offshore
Unconventional
Production
Drilling and Completions
Exploration
Cover Story
JANDec. 4, 2013Dec. 9, 2013
E&P’S MERITORIOUS ENGINEERING AWARDS
Marcellus-Utica Midstream
West Africa
Rig & Drillship Innovations
Argentina
Surface Systems/Solutions
HP/HT Drilling
Processing & Interpretation
R&D Roundtable
FEBJan. 10, 2014Jan. 15, 2014
NAPE, SPE Hydraulic Fracturing, Subsea 2014,
Arctic Technology, Australasian Oil & Gas, DUG Canada, SPE/EAGE
European Unconventional Resources
Arctic
Subsea Production Systems & Tiebacks
UK
NGL
Drilling Fluids/Oilfield Chemicals
Reservoir Characterization
MARCHFeb. 7, 2014Feb. 12, 2014
Offshore Arabia, IADC/SPE Drilling, DUG Midcontinent,
SPE/ICoTA Coiled Tubing & Well Intervention,
OTC Asia
Mexico
Deepwater Pipelines & Flow Assurance
China
Offshore Well Intervention
Drillbits/Drillbit Records
Offshore Reservoir Monitoring
Drilling Technology Report
APRILMarch 7, 2014March 12, 2014
SPE Intelligent Energy, SPE Unconventional
Resources, DUG Bakken, AAPG, APPEA,
SPE/IADC MPD/UBD, MCE Deepwater, SPE IOR, OTC
Australia
Harsh Environment & Arctic Advances
Marcellus
EOR/IOR
Managed Pressure/Underbalanced Drilling
Frontier Exploration/Potential Fields
FLNG Report
MAYApril 11, 2014April 16, 2014
OTC,DUG Permian Basin
Venezuela
Marine Construction, Transportation, & Installation
Canada
Offshore Projects
Deepwater Rig Advances
Marine Seismic
Offshore Technology Report
JUNEMay 9, 2014May 14, 2014
DUG East, Caspian Oil & Gas,World Petroleum Conference,EAGE, IADC World Drilling, Underwater Technology,
SPWLA
East Africa
Deepwater Umbilicals, Risers, & Flowlines
Midcontinent
Fluids/Water Management
MWD/LWD
Land Seismic
Completions Technology Report
Playbooks, Techbooks,
and Special Reports
2014 Unconventional Yearbook: The Top 20 US Resource Plays
OTC Show DailiesRockies Playbookwith Wall Map
EAGE Show Dailies
Ad ClosingMaterials Due
Offshore Coverage
Hydraulic Fracturing
ADVERTISING RESEARCH STUDY ADVERTISING RESEARCH STUDY
Eagle Ford Drilling and Completions Techbook
with Wall Map
2014 EDITORIAL CALENDAR
Conferences
Regional Report
Offshore
Unconventional
Production
Drilling and Completions
Exploration
Cover Story
JULYJune 6, 2014June 11, 2014
Middle East
Fixed Platform & Topsides Technology
Bakken
Hydraulic Fracturing
Coiled Tubing Drilling/Tools
Petrophysics/Well Testing
Shale Report
AUGJuly 11, 2014July 16, 2014
IADC/SPE Asia-Pacific Drilling, ONS
North Sea
Subsea Trees & Workover Advances
Permian
CO2 Management
Unconventional CompletionOptimization
Rock Physics
SEPTAug. 8, 2014Aug. 13, 2014
AAPG ICE, DUG Eagle Ford, Rio Oil & Gas
Brazil
Floating Production Systems & Moorings
Utica
Mature/Stranded Assets
Multilaterals/Extended Reach
Presalt/Subsalt
Production Technology Report
OCTSept. 9, 2014Sept. 13, 2014
SPE Artificial Lift, PBIOS, SEG, SPE ATCE
Russia
Subsea Processing & Monitoring
Australia
Artificial Lift
Automation/Drilling Efficiency
Unconventional Exploration Tools
Exploration Technology Report
NOVOct. 15, 2014Oct. 17, 2014
IADC Annual Meeting, PETEX
Southeast Asia
ROVs & AUVs
Europe
Heavy Oil
Land Rig Advances
Basin Modeling
Global Energy Independence Trends
DECNov. 7, 2014Nov. 12, 2014
OSEA, IPTC
Mediterranean
Offshore Construction & Shipyard Report
Eagle Ford
Production Review
Drilling Review
Exploration Review
Upstream Technology Challenges & Solutions
Playbooks, Techbooks,
and Special Reports
Permian Basin WolfcampDrilling and CompletionsTechbook with Wall Map
SEG Show DailiesTuscaloosa MarineShale Playbookwith Wall Map
Ad ClosingMaterials Due
Powering the Oil Field
Onshore Coverage
ADVERTISING RESEARCH STUDY ADVERTISING RESEARCH STUDY
O P E R AT O R S O L U T I O N S | S H A L E S O L U T I O N S | O F F S H O R E S O L U T I O N S | T E C H WAT C H | L A S T W O R D
CUSTOM COMMUNICATIONSPrint Products and Custom CommunicationsSavvy marketers know it takes more than one print ad to make a campaign. Toassist you in spreading your message across print, web, and exhibit marketing, E&Pmagazine offers a full range of products across multiple platforms, each designedspecifically for the communications challenges marketers face when building theirbrand. Hart Energy works with you to create authoritative reports on new technol-ogy, historic field developments, or timely business issues — whatever helps youreach your prospects within our audience of 50,000-plus industry professionalsacross 143 countries.
Specifically designed to provide proportioned editorial content around display
advertising, E&P magazine offers monthly features such as Tech Trends, Activity
Highlights, Industry Pulse, World View, Management Report, Digital Oil Field,
Exploration Technology, and Production Optimization reports in addition to articles
and editorial comment on what is pertinent in the industry today.
Each issue provides more than one option to reach your audience and allows
marketers innovative ways to use print effectively:
• Barn-Door Front Covers. Make a memorable and lasting experience.
• Belly Bands. Get a quick idea out or drive our readers to your inside ad page
by using this very target-friendly communication device.
• Tip-ins and Inserts. Your brochure or pamphlet can be easily inserted into E&Pto be distributed to a target list of customers or to our entire circulation.
• Polybag Outserts. Distribute a newly created brochure or recently produced
CD-ROM to customers worldwide.
Field Development Reports. Documenting historic projects, commissioned by the
field’s operators, and supported by all parties involved, field development reports
provide an effective means to inform a broad audience, from industry experts to
government officials, about the accomplishments and capabilities of each team
member. Often these reports serve as special commemorative publications for
significant milestone events.
Exclusive Single-Sponsor Supplements. Leverage the impact of in-depth editorial
reporting. Position your company as a thought leader in its discipline or reinforce its
role as an industry leader. Exclusive supplements can provide persuasive, cost-effective
collateral material to support your marketing programs.
Multisponsor Special Reports. These publications allow companies and their venture
partners to get prime exposure to the energy industry and investment community while
distributing the cost of the project. Special reports offer effective ways to position new
technologies and expertise with your target audience.
E&P Show Dailies. Respected industry conferences (like SEG, OTC, and EAGE) rely on
the E&P team to produce daily newspapers at the events. Distributed to attendees
through targeted mailings and via email, show dailies offer excellent opportunities
to showcase your company and its technology at the right time and in the right place.
Unconventional Playbook Series and Maps. Hart Energy’s exclusive series of com-
prehensive reports delves into North America’s most compelling unconventional
resource plays. Our lineup of topics addresses the plays everyone is talking about
and delivers answers to essential questions on reservoirs, active operators, economics,
key technologies, and infrastructure issues. Some playbooks also feature a full-color
map highlighting fields, drilling activity, and significant wells:
• January 2014 Unconventional Yearbook: The Top 20 US Resource Pays• March 2014 Eagle Ford Drilling and Completions Techbook
with Wall Map• June 2014 Rockies Playbook with Wall Map• September 2014 Permian Basin Wolfcamp Drilling and Completions
Techbook with Wall Map• December 2014 Tuscaloosa Marine Shale Playbook with Wall Map
Take advantage of this opportunity to advertise in the playbooks and showcase your
brand to high-level industry readers. Then reinforce your brand presence with your com-
pany’s logo on the maps detailing the emerging play area. These high-quality wall
maps ensure your logo will appear on customers’ office walls and stay in front of
prospects all year (or longer).
DIRECTORIES
Hart Energy’s directories keep you current on who is working the region, what they are
doing, where they operate, and whom to contact. You'll find customers, prospects,
and suppliers and know how to reach them. You can pinpoint the product or service
you need right now for the job you're working on with the unique Buyers’ Guide of
Products and Services. Organized to help you quickly find the information you are
seeking, the directories cover:
• Exploration, production and land;
• Midstream and refining operations;
• Drilling, well service, and workover contractors;
• Geophysical contractors and data brokers;
• Equipment and supplies;
• Field services;
• Environmental services and products;
• Nonfield services;
• Information technology;
• Government agencies and trade associations; and
• A unique Buyers’ Guide of more than 400 product/service categories.
DIRECTORY ADVERTISING OPTIONS AND RATESColor Rates
Front Cover Logo Package $5,250
Spine Package $6,850
Outside Back Cover $5,650
Inside Front Cover $4,050
Inside Back Cover $3,450
Tab Dividers $3,150
Section Insert Pages $3,150
Bookmark $8,500
Limited positions available; call early to lock in your choice
Black and White Rates
Full Page $2,100
Half Page (horizontal or vertical) $1,550
Quarter Page $1,050
Business Card $625
Above rates also include your logo, a link to your website in the online edition, and a free copy ofthe directory plus access to the online edition – a value of $300
Other Options
Trademark Box Listing $315(Add your logo to your boxed listing)
Bold Box Listing $210(Company name highlighted and listing boxed)
Company Description from $210(Write your own description of your company; $210/100 words)
Directories to be published in 2014 include:
March 2014: Permian Basin Petroleum Directory
August 2014: Marcellus-Utica Petroleum Directory
October 2014: Eagle Ford Petroleum Directory
December 2014: Rocky Mountain Petroleum Directory
DIGITAL & ONLINEElectronic Products and Digital AdvertisingE&P provides online opportunities to complement your print campaign and giveyou access to 45,000-plus viewers of the website each month. Digital media providetimely messages that spark interaction and reinforce brand awareness. See howmany times your message is viewed or clicked. Through our lead-generation cam-paigns, get the names of those interested in becoming your next customers.
Digital Display AdsE&P is very excited to be rolling out an upgraded website in 2014. This site will offer an evengreater user experience, better navigation, increased video content, and much more. Therealso will be new advertising opportunities such as mobile ads, video pre-roll, and otherhigh-impact units not currently available. EPmag.com reaches more operators than anyof its competitors. Digital display ads link directly to your website, increasing traffic for you.Ads can be animated too! Available positions include:
1. Expandable ads: 970w x 40h px (closed) 160h px (opened)
Investment: $4,000 per month (frequency discounts apply)
2. Medium rectangle ads: 300w x 250h px
Investment: $3,000 per month (frequency discounts apply)
E&P Buzz e-NewsletterEach week, the E&P Buzz reaches a global audience and draws qualified prospects toEPmag.com with relevant, compelling content. Coverage includes exploration, drilling, production, and offshore insights from the oil and gas industry's leading editorial team.
NEW FOR 2014! 465w x 200h px
(only one available per week)
Investment: $2,300 net per week
(frequency discounts apply)
Specs: 145w x 290h px
Investment: $1,100 net per week
(frequency discounts apply)
White Papers White papers offer a great opportunity to showcase thought leadership and provide an effective lead-generation tool. Whether you have an existing whitepaper or need assistance, E&P magazine can help produce one and promoteyour white paper to our online community. As part of your white paper promo-tion, you will receive promotional support across all E&P products, including (butnot limited to) EPmag.com and our e-newsletter products as well as socialmedia (LinkedIn).
Investment: Packages begin at $9,000
Interstitial/Roadblock This advertising unit is seen by
each user of the E&P magazine
website once per week for an
entire month. From an impres-
sion and click-through rate, this
unit is by far the single best per-
forming unit that E&P offers. The
Interstitial unit also can contain motion, so creativity is welcomed. Whether your
company is looking to increase overall brand visibility, drive traffic to your web-
site, or alert the E&P community to the fact that your organization is hiring, this is
your ideal platform.
Investment: $7,500 net per site per month
DIGITAL & ONLINEHart Energy’s Connect Series This monthly e-newslet-ter focuses on one un-conventional resourceplay per month and issent out to the largestdistribution audience
Hart Energy offers. This e-newsletter also has the highestopen rate for our digital “push” products. Connect Series isa unique offering in that it includes custom video content(which includes maps of the play, key players and their location, and more) as well as exclusive content written foreach play. Finally, Connect Series was designed for today’smarketers in that it offers a complete editorial calendar byplay for the entire year.
2014 Connect Calendar
E&P’s Offshore Connect Series Modeled after the widely successful Hart Energy Connect Series, this monthly e-newsletter series focuses exclusively on offshore. With the recent acqui-sitions of Deepwater International as well as SubseaEngineering News, Connect Offshore will provide ouronline community with news and insights into offshoreoverall, then drill down into both subsea and deepwater. By leveraging video content, this platform willoffer even greater content options through video in-terviews with our editorial team as well as conversa-tions with some of the major players within the offshorecommunity. In addition to providing offshore contenteach edition, Connect Series Offshore also will featureregional spotlights, thus enabling marketers to beproactive with their marketing efforts.
2014 Offshore Connect Calendar
Hart Energy’s App One Source™ NEW FOR 2014! Hart Energy is pleased to announce anew product to our digital portfolio called App OneSource. This product is an online destination as well asa mobile web application (app). The goal is to assistour clients in the overall visibility for their apps and ulti-mately increase the number of downloads. Throughcategorization, the online user can effortlessly navigateapps that are relevant to their needs. App One Sourceis designed to support apps across multiple platforms,which include Apple, Android, Microsoft, and Black-berry as well as web apps. In addition to Hart Energydriving users to this online destination, your app also willgain exposure within e-newsletters, websites, print, andmuch more. As an industry thought leader, Hart Energybelieves in the value online apps bring to our commu-nity, and we are thrilled to have developed a solutionto a common challenge throughout the oil and gas in-dustry... “Why won’t people download my app?”
Advertising Options:Hart Energy will host your app within
App One Source as well as offer increased visibilitywithin the experience for a period of one year.
Additionally, your app will be promoted on websitesand within e-newsletters as well as in print.
Investment: If space is reserved prior to Dec. 6, $8,700 net for the full year.
(for December 2013 through December 2014) Invoice will not be due until January 2014. (designed to accommodate new fiscals)
If reserved after Dec. 6, 2013, $11,800 net (also would run for 12 months)
Discounts apply for multiple apps.
If you’re interested in having either a web app or standard app built, Hart Energy can help!
Available positions include:• Position 1. 145w x 290h px Investment: $2,600 net
• Position 2. 465w x 200h px (only one available per month) Investment: $3,900 net
• Position 3. Video pre-roll sponsor (only one available per episode)Investment per episode: $1,500 to $2,200 net depending upon the program selected.
Details: This option includes either a logo or an announcement by the moderator identifying your company as the sponsor of the video. Your pre-roll sponsorship will be seen for a period of six months.
Each issue of the Connect Series deploys on the last day of each month.
January UticaFebruary Panhandle Plays
March NiobraraApril Marcellus
May Permian Basin, Wolfcamp/MidlandJune Mississippi Lime
July Eagle FordAugust Canadian Plays: Montney, Duvernay, Cardium
September Bakken, Three ForksOctober Woodford, Cana Woodford, SCOOP
November Emerging PlaysDecember Mature Play Update:Barnett, Fayetteville, Haynesville
January North Sea (Part 1)February Arctic
March AsiaApril Gulf of Mexico (Part 1)
May West AfricaJune Brazil (Part 1)
July AustraliaAugust North Sea (Part 2)September Brazil (Part 2)
October Middle EastNovember Gulf of Mexico (Part 2)
December Asia Pacific
DIGITAL & ONLINEWebcasts Traditional Webcast: These are promoted through channels such as e-newsletters,
websites, and e-blasts. Hart Energy can provide an editorial moderator. Traditional
webcasts are an effective means to create thought leadership and generate valu-
able sales leads.
Investment: ≈ $12,000 to $15,000 net
Trade Show Webcast: Hart Energy produces industry events throughout the year, including our successful DUG™ conference series. As an advertiser, reach a captive,
in-person audience as well as viewers around the world.
Investment: ≈ $24,000 to $30,000 net
Petroleum Club Breakfast/Lunch Event: Similar to the trade show webcast, this
event broadcast will be co-branded and promoted extensively via Hart Energy
media channels. This increases attendance for the live in-person event and reaches
others in their offices around the globe. Additionally, we have the ability to host these
broadcasts in most cities in the US.
Investment: ≈ $35,000 to $50,000 net
DUG Series Video Interview Sessions: Explain to a captive audience why your
company is attending the event — and what your offerings are. Each conversation
lasts 10 to 12 minutes and is shot in full high-definition video quality. Questions are
vetted prior to recording so that key points are sure to be highlighted. Multiple back-
ground images can be used during the presentation.
Investment: ≈ $3,400 to $5,900, depending on the event and program
Cost variables for trade show webcasts, video interviews, and Petroleum Club events include promotion, audience size, and whether the event is live-streamed or promoted as an archive.
DIRECT MARKETING & RESEARCHReach the Right Decision-MakersWhen you need to launch new products, find new customers, promote an event, or drive
traffic to your website or trade show booth, reaching the right decision-makers is critical
to success. You can depend on pre-qualified lists from a trusted, respected source – Hart
Energy and E&P magazine. The E&P subscribers’ list holds the names and postal and/or
email addresses for executives, managers, and engineers throughout the petroleum
industry. The cumulative Hart Energy database offers a vast resource that covers the
entire industry, from upstream to midstream to downstream operations worldwide.
Co-branded EMail Campaigns – Targeting Made SimpleGet your name, brand, and solution messages noticed – and opened – by leveraging
the equity in the E&P brand. You provide the content, and the E&P team will produce
and deliver the co-branded email.
•Reach 8,000 subscribers who best match your target
•$3,500 flat rate per e-blast
•Daily exclusivity
Tailor each list to the geographic and demographic variables best suited to your mes-
sage. All transmissions are completed by Hart Energy and include multipart HTML/text,
A/B splits, and basic campaign reports for two tests.
DATABASE OPPORTUNITIES
POSTALE&P 41,800 names: $200/MOil and gas executives/managers 106,365 names: $200/MOil and gas engineers 38,160 names: $200/M
EMAILE&P 27,530 names: $445/MOil and gas executives/managers 55,540 names: $445/MOil and gas engineers 24,499 names: $445/M
SELECTIONSState/City: $10/M Business: $10/M Title: $10/M Country: $10/M
ADDITIONAL SERVICESPersonalization:$10/M Pass-along: $50/M Link tracking: $25/MHTML design: $150/M Text-only design: $100/M
(M = 1,000)
Advertising Research ServicesFor maximum geographic market detail, E&P offers readership studies in February,May, September, and November to gauge reader response to your advertising. Thisresearch measures the extent of ad exposure; provides qualitative feedback fromreaders’ impressions of the ad, your company, and other verbatim comments; pro-vides quantitative comparison with other ads in the issue; and allows you to test theimpact of different ads. These unbiased third-party studies provide candid and spon-taneous evaluations of your advertisement. Studies tell you what the industry thinksabout your ad, your products, your company, and even your competition. Readershipresponse studies are a valuable FREE service to our advertisers.
Reprints and Copyright LicensesTurn good press into effective marketing pieces with E&Preprints! Whether your company was featured in an article orone of your colleagues contributed as a guest writer, you maypurchase reprints or licensed PDF files for your own use. E&Pcustom reprints reproduce the published article and can in-clude E&P cover artwork or your own advertising. Traditionalpaper reprints usually require 10 days’ production time; li-censed screen-resolution PDF files suitable for email and web-site posting typically are delivered within two business days. September 2012 | EPmag.com
The automation of managed-pressure drilling (MPD) isproviding the speed and precision necessary for man-
aging some of the most complex and troublesome down-hole pressure environments.
By enabling the identification and control of downholepressure fluctuations (with pumps off or while circuiting),automated MPD methodologies are providing a greatlyenhanced ability to prevent or mitigate many costly drillingproblems such as wellbore stability and kick/loss cycles.
Narrow marginsIn offshore drilling, and especially in deepwater opera-tions, automated MPD is often the only solution to drillingwells within extremely narrow margins of pore pressureand fracture gradient. These wells typically exhibit highpore pressures at shallow depths due to fast sedimentationand lack of compaction and low fracture pressures due tothe lower overburden of water compared to denser sedi-ments. Automation is critical to staying within these nar-rowly defined drilling windows where influx and lossfluctuations require a rapid, precise response.
In the North Sea, highly accurate real-time monitoringand control using Weatherford’s automated Microflux sys-tem cut about 50 days per well in an HP/HT drilling pro-gram. Key to this reduction was the ability to bleed offhigh-pressure, low-volume gas pockets and allow drillingto continue without changing mud weight.
The system provided very sensitive, accurate identifica-tion of wellbore pressure variations. While drilling one of the wells, the system detected five small bottomholeinfluxes while drilling the 121⁄4-in. section. The minor gasinfluxes were safely controlled and circulated out of thewell in much less time than conventional mud and BOPmethods. Precise adjustments of equivalent circulatingdensity (ECD) in real time also reduced the risk of fluidlosses caused by exceeding the fracture gradient.
Wellbore stabilityThe speed and precision of automated MPD also is central to preventing and mitigating sensitive wellboreinstability conditions. Managing these conditions is criticalto drilling long lateral sections and complex wellboregeometries.
For example, automated MPD operations eliminatedhistoric shale instability and hole collapse problems in the reservoir section of an extended-reach horizontal well. The North Sea drilling operations avoided wellboredestabilization by using the MPD system to greatly reducepressure cycles during connections, and limit pressuresurges that lead to pack-offs. The improved wellbore qual-ity allowed trouble-free running of the completion screensto target depth. The performance cut 13 days rig time vs.offsets, and the shale section was the longest ever drilledin the field.
MPD automationAutomation involves control systems and information tech-nologies that reduce human work in the production ofgoods and services. While mechanization uses machineryto reduce the muscular requirements of work, automationreduces the need for human sensory and mental efforts.
An automated MPD system provides downhole pressuremanagement by monitoring and controlling the wellbore
Drilling automation tackles complex wells
Tight holes, lost circulation, and well control problems are being solved by turning controlover to automated managed-pressure drilling systems.
Carl Hills, Weatherford International Ltd.
COVER STORY:DRILLING AUTOMATION
The real-time data acquisition and control system incorporates
a database server and various human machine interfaces.
(Images courtesy of Weatherford International Ltd.)
AS SEEN IN SEPTEMBER 2012
Meritorious Engineering Awards (MEAs)E&P’s Meritorious Awards for Engineering Innovation remain the industry’s oldest and most widely respected awards. The MEAshonor the best tools and techniques for finding, developing, andproducing hydrocarbon resources. MEA entries are judged on theirgame-changing significance, both technically and economically.Experienced industry personnel from around the world make up
the distinguished panel of judges. As custodians of the MEA tradition,Hart Energy and E&P personnel work diligently to ensure winners are
selected strictly on merit. It should be noted that these awards are given to technolo-gies, not to companies. There is no cost to enter.
Enter the 2014 awards competition: visit EPmag.com/mea for more information.
Awards are presented each May.
CONFERENCES & EXHIBITIONSDUG Conferences and ExhibitionsProduced by and staged for oil and gas professionals. The DUG™ conferenceseries owes its remarkable success to the oil and gas leaders who showed theworld how to develop unconventional reservoirs. Now, as the US rewrites its energyhistory, each significant step is previewed, recognized, and reviewed in the peer-to-peer exchanges that have become hallmarks of DUG conferences.
Sponsorship and Exhibit OpportunitiesThere is no better way to extend your brand, meet new prospects, and cultivatecustomer relationships than by doing it face to face. Hart Energy conference spon-sors and exhibitors tell us they prefer our events over all others. Shouldn’t you findout what these events can do for your company?
January 28 – 30, 2014Pittsburgh, PA
David L. Lawrence Convention CenterMarcellusmidstream.com
March 2 - 4, 2014Tulsa, OK
Tulsa Convention Center
Dugmidcontinent.com
April 2 – 4, 2014Denver, CO
Colorado Convention CenterDugbakken.com
CONFERENCES & EXHIBITIONS
hartenergyconferences.comFor more information, please visit
NEWEARLIERDATE!
Dates and venues are subject to change.
August 26 – 28, 2014Brisbane, QLD, Australia
Royal International Convention CentreDugaustralia.com
September 15 – 17, 2014San Antonio, TX
Henry B. Gonzalez Convention CenterDugeagleford.com
May 20 - 22, 2014Fort Worth, TX
Fort Worth Convention CenterDugpermian.com
June 3 – 5, 2014Pittsburgh, PA
David L. Lawrence Convention CenterDugeast.com
2014 ADVERTISING SPECS
MECHANICAL SPECIFICATIONSPublication Size: The publication size/final trim size is 8” x 10.5”. All body copy, headings, and other text must be at least 0.25” inside the trim size on all sides (live area). If your ad has bleed, then the ad should be sized to 8.25” x 10.75” to allow for 0.125” trim on all sides. The final trim size will still be 8” x 10.5”. NOTE: Alignment of typeand design is not guaranteed on facing page spreads. Precision folding and trim of all copies is not guaranteed.
Paper Stock: 80-lb. gloss-coated offset cover, 50-lb. coated offset body. Method of Printing: CTP Web on Offset.
Type of Binding: Perfect Bound.
4-Color Ads: Supply digital files in CMYK plus a color chromalin, matchprint, pictro, or other color proof outputfrom the final ad file. Ads submitted as high-resolution PDFs also can be used as proofs.
Standard Second Color: Standard second colors (red, blue, green, yellow)must be built from process colors. PMS equivalents are given for reference only.
Red – 100 magenta plus 70 yellow (PMS 185) Green – 100 cyan plus 100 yellow (PMS 355)Blue – 100 cyan plus 50 magenta (PMS 300) Yellow – 100 process yellow
Matched Color:When PMS or other matched colors are specified, these will be built from process colors. If amatched color requires that we run a PMS color, see your representative for five-color ad rates.
File Specifications: Preferred format: High-resolution Adobe PDF/X files (distilled at 300 dpi with all fonts embedded). We also accept Quark Xpress and Adobe InDesign files accompanied by collected artwork, scans,logos, and all fonts; Adobe Photoshop TIFF or EPS formats, 300-dpi or better resolution; or Adobe Illustrator EPS files. Media - CD/DVD.
In-House Production: The advertiser must submit copy plus high-resolution artworks. Your sales representative will provide a cost quote.
FTP Site for Ads: Please upload collected files as zipped archives.
Host: ftp.hartenergy.comUser ID: hepadsPassword: adsDirectory: ftp/hep_ads
(All rates are quoted in US dollars. For rates in other currencies, including sterling, NOK, Euros, etc., please contact your E&P sales representative.)
B/W Rates 1x 3x 6x 12x 18x 24x 36x 48xSpread 19,530 18,955 17,955 17,325 17,170 16,905 16,750 16,380 Full Page 10,555 10,240 10,030 9,295 9,135 9,030 8,980 8,875 2/3 Page 8,245 7,930 7,665 7,300 7,090 6,985 6,880 6,825 1/2 Page Island 7,250 7,035 6,775 6,460 6,355 6,250 6,185 6,090 1/2 Page 6,510 6,300 6,040 5,725 5,565 5,515 5,460 5,355 1/3 Page 4,675 4,515 4,360 4,150 3,990 3,940 3,885 3,835 1/4 Page 3,835 3,730 3,520 3,360 3,255 3,205 3,150 3,100
Color Page/ Cover Positions (4/color) 12xRates Fraction Spread Cover Fold-Out Contact Publisher4/C Process $2,125 $3,200 Inside Front Cover $11,8502/C Process $ 800 $1,100 Inside Back Cover $10,550Matched/PMS $1,275 $1,890 Outside Back Cover $11,810
Special positions Add $600
First spread
Page opposite:Table of Contents, Editors’ Columns, Lead Features, Tech Trends, Statistics, Activity Highlights, People,
New Products
Geographic splits are available.Contact your sales representative.
Vertical
Square
2-Page SpreadAd size: 16” x 10.5”Bleed: 16.25” x 10.75”
1/2-Page SpreadAd size: 16” x 5.375”
1-PageAd size: 8” x 10.5”Bleed: 8.25” x 10.75”
2/3 VerticalAd size: 4.5625” x 10”
1/2 IslandAd size: 4.5625” x 7.375”
ADVERTISING SIZES
1/2 VerticalAd size: 3.375” x 10”
1/2 HorizontalAd size: 7” x 4.875”
1/3 VerticalAd size: 2.1875” x 10”
1/3 SquareAd size: 4.5625” x 4.875”
1/4 VerticalAd size: 3.375 ” x 4.875”
Fractional ads listed are nonbleed. Please contact your sales representative for sizing on fractional bleed advertising.
Advertising Coordinator: Carol Nunez
1616 S. Voss, Suite 1000Houston, TX 770571-713-260-6408
RUSSELL LAASGroup PublisherTel: [email protected]
DARRIN WESTAssociate PublisherTel: [email protected]
JULIE B. SEDELMYERRegional Sales ManagerTel: [email protected]
HENRY TINNERegional Sales ManagerTel: [email protected]
ERIC MCINTOSHAdvertising Sales Representative Tel: [email protected]
CHRISTOPHER HARTNETTBusiness Development, E-mediaTel: [email protected]
ERIC ROTHDirector of Business Development Tel: [email protected]
DAVID HOGGARTHSales ManagerEastern HemisphereTel: +44 7930 380782Fax: +44 1276 [email protected]
SALES TEAM
1616 S. Voss, Suite 1000Houston, Texas 77057Tel: 1-713-260-6400fax 1-800-874-2544hartenergy.com
Cover Fold-OutAd size: 10.5” x 10.5”Bleed: 10.625” x 10.75”No bleed on left-hand side - contact your sales representitive for setup details.
