2 ALPINE - salon-auto-moto-toulouse.com 7 - Alpine... · The factory has been continually producing Sportscars and Racing cars since ... deployed in Renault and Dacia brands. 12 ALPINE

ALPINE – Get inspired Auto Moto Toulouse 22-11-20172

I chose Alpine for my company because for me, this is the name

that represents the pleasure of driving on mountain roads.

Jean RédéléAlpine founder


Alpine was created in 1955 by Jean Rédélé, a gifted businessman and a skilled rally driver, notably at the wheel of the Renault 4cv.

The origins of the brand, that still speaks to us today, come from his victory in the Alpine Cup which he won in 1954.

Alpine is a brand forged in competition, for competition.


The iconic vehicle of the brand is the famous A110 Berlinette, which won numerous rally titles in the early 70s.

It’s timeless design is still relevant today.


Alpine’s DNA, besides competition, is based on lightness and agility. This allows Alpine cars to surpass more powerful, but heavier, sportscars, in performance and driver fulfilment.

Alpine won the first World Rally Manufacturers title in 1973 with the A110 Berlinette.


The original factory in Dieppe, Northwest France is still fully operational.

The factory has been continually producing Sportscars and Racing cars since 1969.


ALPINE VISION REVEAL IN MONACO (2016)




Why are we relaunching Alpine ?

Enter the sport premium

segment to attract new

customers and make money

Improve the image of

Renault Group

Develop new technologies and

ways of working that can be

deployed in Renault and Dacia

brands


Alpine’s ambition: to become the Sport Premium brand of Renault Group

ACCESS

MAINSTREAM

SPORT PREMIUM

MARKET


Alpine Timeline

February 2016

MONTE-CARLO

Dec 2017 EUROPE … March 2017

Carlos Ghosn unveils the Alpine brand Ambition

Alpine Vision

Unveiling of the first Alpine production car

Alpine A110

ALPINE BRAND RELAUNCH

ALPINE REVEAL

PRESS TECHNICAL SEMINARS

PRESS TEST DRIVES

CAR IN SHOWROOMS

ALPINE CUP

REVEAL

Oct 2017

Unveiling of the Alpine

race car on A110 basis

and its racing program

ALPINE EUROPA

CUP

PRE-ORDERS

Dec 2016

Opening pre-orders

for the 1955 veh

Première Edition

Alpine // December 8th, 2016 14


USP – Strong selling points

Segment basicsSENSUAL MACHINE FEEL AT ONEABSOLUTE AGILITY

Joyful driving experience

Performance

Real & perceived lightness

Driver focused ergonomics

Packaging, layout and weight distribution

Driving position

Rear & Front double triangles: Joyful + Performance + Comfort

Performance of supercar: 0 to 100 kph in 4,5s

Audio Focal

STRONG SELLING POINTS / DIFFERENTIATORSMAIN USP

Performance

Acceleration

Handling

Braking

Perceived Value & Quality

Fit & finish

Reliability

Durability

Real materials

Technology

A110 is the most elegant and joyful sport coupe to drive

Alpine Myth

A110 design cues

Only French Sport Car

« Hand made »: many options to personalize the car

Designed to stimulate the senses

Sound signature


Product specifications

A110

Weight: 1080 kg – 1103 kg Premiere edition

Power: 252 PS

Torque: 320 Nm

0-100 km/h: 4,5 s

Weight distribution: Front 44% - Rear 56%

CO2: 140 gr/km

Front axle Rear axle

Chassis technology of supercar to have no compromise

on Comfort, Joyful handling and Performances

Alpine Sound signature Full Aluminium Structure: platform and upper body

96 % Aluminum - 4% Steel (riveted/bonded)

Active Exhaust System


A110

Mid-engined sports coupe

Faithful to Alpine DNA

– Compact and elegant

– Lightweight

– Agile

0-100 km/h in 4,5s

<140g of CO2

Premium fit, finish &

materials


Dieppe factory challenges

Technologies. Aluminium bonded, high level painting,…

Quality. Training, organization,..

Upgrading to best standards

Heavy investments and employment







European network

RRG

Countries Dealers

France 19 (6 RRG)

Germany 12 (5 RRG)

UK 7 (4 RRG) + Studio

Switzerland 5 or 6 (2 RRG)

Belgium + Lux 3 (1 RRG)

Austria 3 (1 RRG)

Netherlands 2

Italy 2 (2 RRG)

Spain 2 (2 RRG)

Portugal 1 (1 RRG)

Poland 1

Sweden 1 in Sept 2018

PRIVATE

57 dealers in Europe

ALPINE – Key Management E-conf // 2017 March26

Studio Alpine – Boulogne-Billancourt


Alpine Cup for the 2018 Alpine Europa Cup

ALPINE – Get inspired Auto Moto Toulouse 22-11-201728 THANK YOU FOR YOUR ATTENTION

AND ALPINE IS WAITING FOR YOU IN THE LOBBY

Documents

2 ALPINE - salon-auto-moto-toulouse.com 7 - Alpine... · The factory has been continually producing Sportscars and Racing cars since ... deployed in Renault and Dacia brands. 12 ALPINE