2. Albert - Personal Branding Service Delivery - For Projection

8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection

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PERSONAL BRANDING

& SERVICE DELIVERY



Presentation Outline Why you can’t afford to ignore it

Branding as a Business Investment

What is a Personal Brand?

The Internal & External Brand

Brand Building Strategies & Benefits



Why you can’t afford

to ignore your PB…

In 0.25 secs, a person makes uphis/her mind about you.

“People buy your personality andideas long before they buy yourproducts and services.” – N. Hill

“People buy the person first,company second, services thirdand price last.” – Harry Beckwith



You already have one A Personal Brand is notsomething you can choose

to have or not have.

What you choose is whetherthat Personal Brand ispositive, negative or neutral.



"Even individuals need to

develop a brand forthemselves .... Whatever

your area of expertise,take steps to make peoplethink of YOU when they

think of your field."

Accelepoint Webzine



A Personal Brand is The personal identity that

stimulates a meaningfulemotional response inanother person or audience

about the qualities orvalues a person or business

stands for.



Who Needs a P. Brand?

If your success depends uponthe cooperation of others, youneed a great Personal Brand.

Lawyer, pastor, politician, minister, airhostess, lecturer, artiste, author etc.

It is no longer important…

IT IS INDISPENSABLE!!!



The missing link in

Service Delivery



Service Delivery

Intangible

Inseparable

Variable

Perishable



Service & Branding

Customer Buying

StrategyFierce Competition

Information Overload



"If you can, be first.If you can't be first,

create a new categoryin which you can be

first."Al Ries & Jack Trout, The 22 Immutable

Laws of Marketing



Building a Brand?Its all about what others think

Reserving a word or

phrase in the mind of another… Al Ries & Laura

EMOTION…

WORD…

INTENTIONAL BEHAVIOURS…

Congruence, Consistency & Authenticity



Internal brand: the values & principles that guide your lifeand choices.

External brand: How you

project yourself to the world.It influences perception and

the value they place on you.

The Personal Brand:

Internal & External



Branding Elements

Values & Character

Talent/Skills

Personal Mission/USPKnowledge

Communication

Dress Sense & Etiquette

Generic Value Enhancers

Social Network Positioning



Personal Branding

Benefits



1. Focus

Definition & Identity

FundamentalAttribution Error (FAE)

Object for Investment



2. Uniqueness

Beckham

RonaldoMessi

RooneyEssien

Azuma

AgbekoIke

PoisonClottey



One of the managersanswered the CEO and said,

“Look, I have seen a youngexecutive, who is skillful, acourageous man, a man of

war, prudent in speech, and ahandsome person; and the

LORD is with him.”

1 Samuel 16:18

3. Reputation Equity

(Goodwill)



4. Patronage

Brand loyalists and

Advocates.Ever increasing value

Personal & BusinessSuccess



Thank You

[email protected]

"Regardless of age, position or

business, all of us need to understand

the importance of branding. We areCEOs of our own companies: ME INC."

- Tom Peters.

mailto:[email protected]






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2. Albert - Personal Branding Service Delivery - For Projection