THE VINEYARD HOTEL – CAPE TOWN

2 – 3 NOVEMBER 2017

IABC AFRICA MASTERCLASS

ABOUTThe relevance of this year’s theme: CREATE IMPACT – lead with authentic communication, cannot be

disputed. Daily, an ever-increasing amount of information spouts into our interconnected world with a significant

percentage of this information being false. Audiences today have the task of filtering information to decipher the

authenticity, thus corporate communicators need to adapt to this constantly evolving environment to ensure their

communication efforts generate the desired impact…

This year’s IABC Africa Master Class will see local and regional communicators sharing impactful ways to support

corporate communicators in identifying future-fit skills for an evolving profession.

It will take place on Thursday, 2 and Friday, 3 November at The Vineyard Hotel, Newlands,

Cape Town.

Arriving early?

Please join us for an opportunity to get to know your

peers over cocktails and snacks.

Wednesday,1 November

18:15 – 20:30

Please note this event is strictly by RSVP only

and proudly sponsored by Gautrain.

MEET SOME OF OUR SPEAKERS

Jordan Rittenberry serves as the Managing Director of Edelman South

Africa. Based in Johannesburg, the office serves as the hub for the firm’s

work in Africa and has supported blue chip and emerging brands in

more than 30 countries across the continent.

Twitter: @EdelmanAfrica LinkedIn: Jordan Rittenberry

Website: www.edelman.co.za

Federico Tozzi has an honours degree in Business Finance and

Information Technology from University of the Witwatersrand. He

worked as a consultant on projects across various sectors of the market

ranging from Insurance, Medical Aid and Casino Gaming Systems for 5

years until he founded The Nth Dimension in 2007, a company that

specializes in the development and marketing of innovative technology

solutions. The Nth Dimension has been appointed as The Corporate

Voice for some of South Africa's leading blue chip companies covering

all sectors of the market.

Facebook: CLA CorpVoice LinkedIn: Federico Tozzi

Twitter: @CLA_CorpVoice

Florence Musengi, an MBA graduate, Chartered Public Relations

Practitioner is a seasoned Empowerment Coach, Co-Founder and CEO

of Floida Engineering Services a company that focuses in strategic

Research and Technology Development in Radar Cross Section (RCS),

engineering consulting and project management amongst others. She is

the current Vice Chairperson of the Aerospace & Maritime Defence

Industry Association (AMD). Previously she has held high level positions

including Chief Executive Officer of Paramount South Africa, Head of

Communications and Public Affairs and later, Vice President of SAAB AB,

and Executive Director of Reutech Group. Florence is also the owner of

WAYAM Communications Consulting, and the owner of a clothing

company, specializing in Personal Image Making and Corporate Dressing

for Success. She is also a published author, her leadership empowerment

book titled “Woman at the Top” will inspire you to reach the top of your

goals no matter the odds!

Instagram : @florencemusengi Facebook: Florence Musengi

Twitter: @florencemusengi Website: www.florence-musengi.com

Driekie Havenga is a specialist in the areas of ethics, governance and

human rights in business. She has been the Nedbank Group Ethics

Officer for 11 years.

Driekie has been a member of the UNGC Advisory Committee for South

Africa since 2007 and also a board member of the Ethics Practitioners’

Association. She is a Member of the Coalition for Ethical Operations, in

the process of developing accredited supplier training to be used in

African operations by all coalition members’ suppliers in collaboration

with the Ethics Institute. She is also a member of the GIBS Ethics Think

Tank and recently was nominated by The Ethics Institute for the 2017 ECI

Carol R. Marshall Award for Innovation in Corporate Ethics.

Linkedin: Driekie Havenga

Professor Ronél Rensburg is Head of the Communication Management

Division and Director of the Centre for Communication and Reputation

Management at the University of Pretoria. She is a Fellow and past

President of PRISA (the Public Relations Institute of Southern Africa), a

past board member of the Global Alliance for Public Relations and

Communication Management (GA), and a member of the International

Communication Association (ICA).

She holds a B-rating from the National Research Foundation (NRF), the

highest rated scholar in Communication Management Science in South

Africa. Her specialisation areas are communication and reputation

management and she is currently researching strategic lying and the

fabrication of communication content as narratives in leadership, state

and corporate capture. Linkedin: Ronel Rensburg Twitter: @rensbu

Charmane Russell is founder and managing director of R&A, Charmane is

fearless in keeping the business on track. She’s passionate about South

Africa’s mining industry and even more so about doing the right thing –

in her own life and in the advice she gives to her clients. Despite over 30

years of experience in the industry, Charmane is a life-long student of

anything related to the art of communications.

MEET SOME OF OUR SPEAKERS *more to be confirmed

Daniel Munslow is the owner of MCC Consulting, working internationally

with clients on their strategic business communication programmes. He

has worked across Africa, Asia, Europe, and the Middle East. He regularly

speaks at local and international conferences about research, crisis

communication, leadership communication, agility, and integration,

based on real-life experience. Daniel is a director on the International

Executive Board of the IABC (2016/18), chair of IABC Africa (2014/16),

and current past chair of IABC Africa. He is also an All-Star speaker at the

IABC World Conference and speaker at the World PR Forum. He sits on

the 2017 Holmes Report/ Global Communication Report Advisory Panel.

Twitter: @munslowd

LinkedIn: Daniel Munslow

Carol Allers currently holds the position of Issues and Crisis

Communication Manager at Eskom. She has 20 years’ experience in

internal and external communication and is recognised internationally as

a crisis communication specialist. She is the chairperson of the

International Association of Business Communicators (IABC) Africa

Region and a past member of the International Emergency Management

Society (TIEMS). She is an ABC (Accredited Business Communicator of

the IABC) and an APR (Accredited Public Relations Practitioner). She is a

Blue Ribbon Panel Judge of the IABC Gold Quills and a member of the

IABC’s IEB Nominations Committee.

LinkedIn: Carol Allers

Julius Nthoba, BA Communication, University of Free State, is the CEO

and director of Bathon House, a division of 334 Malebogo. He provides

strategic leadership within the business and guides the team in

discovering avenues to increase revenue. He is also responsible for talent

search and offers mentorship to the younger people within the media

and advertising industry. Through his leadership, the business grew in

the African market, increasing retail revenue in Botswana within a short

period of time. Julius increased his industry footprint to include the

following markets: insurance, FMCG, telecommunications, media,

government departments/agencies to mention but a few.

Julius is also a director of MWT and Stylish Craft Market.

LinkedIn: Julius Nthoba Facebook: Julius Nthoba

Twitter: @juliusnthoba Instagram: Julius Nthoba

Owner of Janine Lazarus Media Consultancy, Janine has worked in

mainstream media as a print and broadcast journalist for the past 34

years. With her extensive experience in facilitated customised training

across the continent, coupled with valuable international exposure across

the UK, Dubai, Pakistan, and Lebanon, Janine’s no holds-barred media

and communications skills training programmes are highly practical,

client-targeted, and guaranteed to give you the ride of your life! Her

edge-of-the-seat training methodology will gear even the most cynical

of delegates for their next interaction with hard-hitting reporters.

Website: www.janinemedia.co.za

Twitter: @janinelazarus

LinkedIn: Janine Lazarus

Fatima Ouanssaidi, a seasoned communications professional with over

10 years of experience. As co-owner of OnPoint PR Communications,

Fatima manages a broad range of communications issues for public and

private sector clients in many fields. She has also gained considerable

experience in assembling and managing alliances to meet

communications objectives. Her current and past clients include Financial

Services, Big Corporates, Lifestyle, Local Government, leading industry

associates and not-for-profit organisations.

Website: www.onpointpr.co.za

Linkedin : Fatima Ouanssaidi

Dr Ingrid Jensen currently enjoys the responsibility of looking after

Gautrain’s reputation which includes stakeholder management, brand

management to research. Having received numerous awards as part of a

dedicated team, she not only proves competence in the communication

industry but also her passion for working towards making a difference in

society through perception and behavioural change management.

THE SCHEDULE

CONFERENCE REGISTRATION AND LIGHT

BREAKFAST ON ARRIVAL

CONFERENCE WELCOME – hear what to expect

OPENING KEYNOTE – Ethics in Strategic Business

Communication, Driekie Havenga

RESEARCH – Edelman Trust Barometer, Jordan Rittenberry

NETWORKING AND COFFEE

PRESENTATION – How do you manage reputation when

Rome is burning? Pieter Pretorius

PRESENTATION – CLA - innovative, impactful

technology, Federico Tozzi

NETWORKING AND LUNCH

WORKSHOP – Cyber Crisis – how to manage your media

relations in the event of a cyber attack, Janine Lazarus

TEA AND NETWORKING

TED TALKS - Millennials give their views on what they are

hoping to achieve in the workplace

CLOSE AND LUCKY DRAW

GALA DINNER

REGISTRATION

WELCOME

PANEL DISCUSSION - Crisis Communication and

Resilience; Ethics in Business Communication

NETWORKING AND COFFEE

PRESENTATION - Navigating strategic communication

in a complex and evolving financial services landscape,

Fatima Ouanssaidi

PRESENTATION – Global capabilities framework for

Public Relations and Communication Management, Prof

Ronél Rensburg

CASESTUDY – Changing YOUniverses, Ingrid Jensen

NETWORKING AND LUNCH

CASE STUDY - #EvolutionThatMatters, Julius Nthoba

CLOSING KEYNOTE – Harnessing female leadership

by treating communications as a strategic discipline,

Florence Musengi

CLOSE AND LUCKY DRAW - A weekend away right

here at the Vineyard!

CLOSE

07:30

09:00

09:10

10:10

11:10

11:30

12:15

13:00

13:45

15:15

15:45

17:00

18:30-22:30

THURSDAY, 2 NOVEMBER

07:30

09:00

09:10

10:30

11:00

11:40

12:20

13:00

13:45

14:25

15:30

15:45

FRIDAY, 3 NOVEMBER

* DISCLAIMER: IABC Africa reserves the right

to alter the programme as and when required.

WHAT TO EXPECT

KEYNOTE: ETHICS IN STRATEGIC BUSINESS

COMMUNICATIONLearn about ethics, sustainability, governance and human rights in business,

training and awareness creation, and what it all means to communicators in a

post-truth era.

PANEL DISCUSSIONBack by popular demand, and with an extended time slot, Daniel Munslow

will host a panel of experts, discussing the latest trends impacting the

industry.

The panel will be streamed live on Facebook, and members are encouraged

to Tweet questions live during the panel.

This year, we tackle Crisis Communication and Resilience, Ethics in Business

Communication, and the trends that will shape communication in 2025 based

on the 2017 Global Communication Report.

Chair:

Daniel Munslow, Director, MCC Consulting

Panellists:

Carol Allers, Issues and Crisis Manager, Eskom, IABC Africa Regional Chair

Mpumi Sithole, Media Manager, Anglo American

Julius Nthoba, CEO, Bathon House

Charmane Russell, Founder and MD of R&A Strategic Communications

TED TALKSMillennials give their views on what they are hoping to achieve in the

workplace and what they expect from their employers, should they not

choose to be entrepreneurs.

LUCKY DRAWSThere will be a lucky draw at the end of each day of the conference. All you

have to do to qualify for the draw is hand in your business card at the

beginning of the day, write three people you think should be invited to be

member of the IABC, and of course be in the room when the draw takes

place!

RESEARCH: EDELMAN TRUST BAROMETER Edelman’s 2017 Trust Barometer, the firm’s 17th annual trust and credibility

survey, revealed that trust in crisis around the world. With trust declining in

South Africa across government, media and business, the fear of corruption,

immigration and the erosion of social values is having a significant impact on

the way South Africans perceive the world around them. After unpacking the

data, Rittenberry will address where opportunities exist to regain trust

among sceptics, how communications can navigate the changing trust

landscape and how business is primed to lead in this new reality.

PRESENTATIONCorporate Voice (CLA)

In the fast-paced digital world in which we live and work, the volume of

information we are exposed to each day is significantly more than our

previous generations. The volume has reached a point where it is becoming

impossible to effectively notice, process and act on most of the information

directed at us each day.

In order to ensure an effective engagement in this highly populated space,

communications require IMPACT to allow them to stand out. Innovative

technology platforms such as CLA provide this capability, making them

leaders in Impactful Corporate Communication platforms.

WHAT TO EXPECT *more to be announced shortly

KEYNOTE

Harnessing female leadership by treating communications as a strategic

discipline

A look at strategic communications and how, if treated as a business

imperative, it can help a business mitigate risks, develop its reputation and

limit negative brand impact. However, this strategic discipline can be

harnessed better by female leaders purely because of their genetic make-up.

PRESENTATIONGlobal capabilities framework for Public Relations and Communication

Management

The purpose of this study is to construct a capabilities framework that can be

used by PR professional bodies and practitioners around the world, as well as

influencing academic curricula. It is funded by the University of Huddersfield

and supported by the Global Alliance for Public Relations and

Communication Management.

#EvolutionThatMatters:The world and Africa is changing at a fast pace, are we still communicating

well with our audience? Or are we slow in reaching out to them? Do we still

understand what they need?

WORKSHOPCyber Crisis – how to manage your media relations in the event of a

cyberattack?

Back by popular demand, one of the top-rated speakers from the 2016 IABC

Africa Conference, Janine Lazarus, will run a practical workshop with

delegates to prepare them for a cyberattack.

Are you ready for this? Brace yourself for a new era of crisis communication

management.

CASE STUDYChanging YOUniverses

To ensure that that Gautrain receives the desired acceptance from its

stakeholders in terms of a lifestyle change towards using public transport, its

stakeholder communication is geared towards interconnecting with them in

an authentic way. A way that is strategic, sustainable and long-term so that

they can authenticate Gautrain in their minds and hearts as a preferred mode

of public transport.

On a tactical level this is done through moving YOUniverses:

• Onto mobile and beyond

• Balancing the emotional (dialogue) with the rational (influence)

• Brand journalism = meaningful, quality storytelling

• Hyper-transparent communication

• Power of Purpose

• Be Relevant. Be Useful. Be heard.

For Gautrain, creating meaningful, authentic impact thus comes from the old,

old approach of MUTUAL understanding!

THE GALA DINNER

GALA DINNER

CELEBRATING EXCELLENCE IN

COMMUNICATION

This is one of the highlights of the conference

where we announce the Excel Award winner

and recognise our top-performing volunteer

leaders. The Africa Gold Quills and Silver

Quills Award winners will also be honoured as

we celebrate excellence in communication

from across Africa.

The Gala Dinner is proudly sponsored by

Eskom.

18:30-22:30

THURSDAY, 2 NOVEMBER

Attendance fee is included in conference registration.

OUR SPONSORS