2 0 2 1 S P O N S O R S H I P P R O P O S A L

2 0 2 1 S P O N S O R S H I P P R O P O S A L

WHEN & WHERE?

3D EVENT | MAY 11-13, 2021

https://youtu.be/55ICqTFfPxIhttps://youtu.be/01x6EHRgt7c

PARTICIPANT’S AVATARS WILL BE ABLE TO TALK TO EACH OTHER AND NETWORK JUST LIKE AT AN IN-PERSON EVENT.

https://youtu.be/55ICqTFfPxI

https://youtu.be/01x6EHRgt7c

▪ Marketing Executives & Professionals

▪ Advertising Planners, Creatives and Account Executives

▪ Social Media Managers

▪ Public Relations Professionals

▪ Research experts

▪ Influencers & Bloggers

▪ Startups

▪ Reporters and Media professionals

▪ Digital and Technology Entrepreneurs

▪ Business Owners

▪ College Professors & Students

Marketing & Advertising

62%

Media18%

Digital Services

14%

Other6%

THE IDEAL AUDIENCE TO DO BUISINESS>> 800 VIRTUAL PARTICIPANTS

>> Each participant creates his or her Avatar

3-DAYPROGRAM

One of the biggest challenges in a pandemic world has been to continue with our

everyday lives. We have experienced a crisis of normalcy in our routines, work, the

products we use, the places we visit. For brands and businesses, it has meant

transforming the way they relate with customers to keep being present and

relevant. While the need to be ever more human centric to retain loyalty is

essential, most, have felt huge challenges when implementing technology-based

solutions to continue connecting. To thrive in this new normal, future proofing

your brand’s technology infrastructure and operating model is key. But how do we

achieve balance while continuing to construct loyalty with our new and existing

customers?

Join us at the 2021 SME Digital Forum 3D virtual event to make sense of these

new ways of connecting people to services and brands, let our speakers help your

introspective exercise and fuel the transformation efforts necessary for success

moving forward.

SME DIGITAL FORUM PROGRAM

All Day Access to the 3D Events Platform:

• Download the 3D App

• Create your Avatar

• Get familiarized with how to move from

one space to the other and how to interact

with other participants

• You’ll need wired headphones with

microphone to be able to talk to other

participants just like at an in-person event

• Check your video card capacity & Internet

connection to make sure you are ready for

the next two days

• Need assistance, contact: Tech Support

2:00 PM DIGI Talk - Sponsor

2:35 PM Speaker: CRM: Client Migration Trends

3:30 PM Workshop: Pixel, SDK, Offline Conversion

(limited space, pre-registration needed)

TUE. MAY. 11. 2021 WED. MAY. 12. 2021 TH. MAY. 13. 2021

PARTICIPANTS WILL ONLY HAVE ACCESS TO THE SESSIONS AT THE ESTABLISHED TIME, JUST LIKE AT AN IN-PERSON EVENT. SAVE THE DATES IN YOUR CALENDAR! - PROGRAM SUBJECT TO CHANGE -

8:00 AM Virtual Networking & EXPO Center

9:00 AM Opening Remarks

9:10 AM Keynote Speaker: The Courage to Pivot:

Creating a Business Playbook for a Post

COVID-19 Reality by Kai D. Wright

10:10 AM Speaker: CX Pivots - VMLY&R

10:50 AM Speaker: UX: eCommerce & Gaming -Mapfre

11:30 AM Speaker: Mega Technology Trends &

Marketing’s Future - Red Ventures

12:10 PM Break @ Virtual Networking & EXPO Center

2:00 PM DIGI Talk: Creative for Mobile - Cisneros

Interactive

2:40 PM DIGI Talk: How to use OOH Ads to boost

online conversions - OAAPR

3:30 PM Digital Planning Masterclass: KPIs, Strategy &

Measuring – WaveMaker

5:00 PM 2020 SME Digital Awards – LIVE Online

8:00 AM Virtual Networking & EXPO Center

9:00 AM Puerto Rico Digital Trends Study - Estudios

Técnicos, Inc.

10:00 AM Speaker: Nexflix

10:40 AM Panel: Local Digital Pivots – Econo, GSK, PRduce

11:35 AM Speaker: Digital Advertising Storytelling for Social Media - Nestlé

12:10 PM Break @ Virtual Networking & EXPO Center

2:00 PM Speaker: Podcasting for Marketers: Press

Play…Today! - Wondery

2:40 PM DIGI Talk - sponsor

3:10 PM Tutorial: The Ultimate Google Account

Audit - WordStream

5:00 PM 2021 SME Digital Awards – LIVE Online

SPEAKERS: INTERNATIONAL & LOCAL

KAI D. WRIGHTAuthor, Speaker & Strategic Advisor to C-suite Executives

Speaker at events such as:

KEYNOTE SPEAKER

Kai D. Wright is a strategic advisor to C-suite executives, founders, and talent. He adviseson subjects including digital, technology, and marketing. He has been recognized as aleader by Forbes, Adweek, CSQ, Cablefax, and the Advertising Research Foundation. Afrequent speaker at major conferences and Fortune 500 companies, Wright is a lecturerat Columbia University and global consulting partner at Ogilvy. His clients have includedBank of America, HP, McDonald’s, Bacardi, Ford, Walgreens, Merck, and L’Oréal, inaddition to venture capital firms, startups, and celebrities.

Want to sponsor Kai’s session? Please contact [email protected] for details.

Author of Follow the Feeling: Brand Building in a Noisy World book that showshow to best build and position your brand so you can stand out fromcompetitors, build a tribe, and engineer a positive feeling across five importantbranding territories - lexicon, audio cues, visual stimuli, experience, and culture.

THE COURAGE TO PIVOT: CREATING A BUSINESS PLAYBOOK FOR A POST COVID-19 REALITY

During this dynamic discussion about the “from” and “to” shifts necessary to fortify andgrow a business in a world full of noise, Wright shows participants how these five boldyet necessary pivots – how you manage, plan, connect, navigate and communicate - setup a business for success. Participants will walk away with the tools they need to bravelypivot and help others do the same, from building a brand to supporting a cause.

mailto:[email protected]

INTERNATIONAL SPEAKERS

Speaker at:

JAVIER ALONSO ESCUDERODigital Marketing & Sales Corporate Director

Mapfre - España

JULIETA LOAIZAVP Marketing, Communications

& Corporate AffairsNestlé México

VINICIUS LOSACCOVP, Marketing LATAM

Netflix

Speaker at:

DECLAN MOOREHead of International

Wondery

Speaker at:

JUAN PABLO MORALESCP & Creative Shop Guatemala

Cisneros Interactive

- PROGRAM SUBJECT TO CHANGE -

JASON GAIKOWSKI

Executive Director, CX, and Global Lead of Human-centered Design

VMLY&R

Speaker at:

LOCAL SPEAKERS

JORGE BRACEROCMO

Cervecera de Puerto Rico

ANITZA M. COXDirector, Social Analysis and Policy Division

Estudios Técnicos, Inc.

CARLOS JIMÉNEZMarketing Director

RED Ventures Puerto Rico

ESTEBAN COLÓNCMO

Supermercados Econo

XAVIER TOLEDOeCommerce & Digital Marketing Manager Glaxo Smith Kline Consumer Healthcare

Leadership Team

CRYSTAL DÍAZCo Founder & Partner

PRduce

MASTERCLASS & TUTORIALS

DAMIÁN RUSSOCEO WaveMaker Argentina

DIGITAL PLANNING MASTERCLASS:KPIs, STRATEGY & MEASURING

• Digital campaign planning based on strategies• Which KPIs should have priority based on the

strategies & which are irrelevant• How to add value to our digital ad buying• Technology, audit, pricing, benchmarks & results• Agnostic planning vs vendor-based planning• Attribution models

FRANCINE RODRÍGUEZSenior Manager of Customer Success WordStream

This presentation is aimed for people who are currentlyrunning Google Ads campaigns. More for theintermediate level. Francine will run through how toaudit a Google Campaign from settings, keywordselection, bidding and structure. I will also point out redflags that are common in PPC campaigns. She willprovide attendees of this session a checklist andtemplate so they can replicate the audit for themselves.

THE ULTIMATE GOOGLE ACCOUNT AUDIT PIXEL, SDK, OFFLINE CONVERSION

CECIA CABELLOClient Solutions ManagerCisneros Interactive, Guatemala

This interactive workshop will have a limited capacityof 50 people. Learn how to power your marketingefforts with the Facebook pixel, SDK and business toolsfor offline conversions. This session includes the step-by-step implementation process, hands-on systempractice and group activities to help you achieve yourmarketing objectives and drive real business outcomes

- PROGRAM SUBJECT TO CHANGE -

SPONSORSHIP PACKAGES

TERA SPONSOR: $15,000

BENEFITS:

▪ SME Membership valid for 1 year (the new member will need to complete required documents)

▪ Opportunity to appear as presenter of one of the Speakers (subject to availability, excluding Keynote)

▪ A 30ss Ad can be shown before the Speaker begins

▪ Opportunity to offer a 20 minutes DIGI Talk (educational content, needs to be approved by SME)

▪ Copy of the 2021 Puerto Rico Digital Trends Study

▪ Access to the 3D virtual event platform for 16 participants

▪ Preferred placement for your Logo on print ads, eMarketing, digital.smepr.org and the event’s loop

▪ Opportunity to include a 60ss video on Entrance Video Wall

▪ Opportunity to include your logo or graphic ad on a hanging banner, wall banner, poll flag, stage’slateral banner or backdrop (select 4, SME will assign preferred placement)

▪ Opportunity to showcase your products or services with a booth at the Virtual Networking & ExpoCenter (Choose from styles 1-6 at booth options keep in mind that we can offer center placement withbooth 1-2 only) and include a contest or activation (needs to be approved by SME)

▪ Opportunity to send 2 promotions through our eMarketing Service (7,000+ professionals / datessubject to availability)

▪ Opportunity to include offers for participants in 6 of the event’s promotional eMarketing's (Horizontalbanner 650 x 200 pixels)

(Images for illustration purposes only)

GIGA SPONSOR: $10,000

BENEFITS:

▪ Opportunity to appear as presenter of one of the Guest Speakers or Training Sessions (subject toavailability)

▪ A 30ss Ad can be shown before the guest speaker begins



▪ Your Logo on print ads, eMarketing, digital.smepr.org and the event’s loop

▪ Opportunity to include your logo or graphic ad on a wall banner, poll flag or backdrop (select 2,SME will assign placement subject to availability)

▪ Opportunity to showcase your products or services with a booth at the Virtual Networking & ExpoCenter (Choose from styles 3-6 at booth options) and include a contest or activation (needs to beapproved by SME)

▪ Opportunity to send 1 promotion through our eMarketing Service (7,000+ professionals / datesubject to availability)

▪ Opportunity to include offers for participants in 4 of the event’s promotional eMarketing’s(Horizontal banner 650 x 200 pixels)

(Images for illustration purposes only)

MEGA SPONSOR : $5,000

BENEFITS:



▪ Your Logo on print ads, eMarketing, digital.smepr.org and event’ssponsor's loop

▪ Opportunity to showcase your products or services with a boothat the Virtual Networking & Expo Center (Choose from boothstyles 5 or 6, stand space or stand banner)

▪ Opportunity to include offer for participants in 2 of the event’spromotional eMarketing's (Horizontal banner 650 x 200 pixels)

KILO SPONSOR: $3,500

BENEFITS:



▪ Your Logo on digital.smepr.org and the event’s sponsor’s loop

▪ Virtual stand banner at Expo Center (May 12-13) or StandSpace on May 11th.

BYTE SPONSOR: $3,000

BENEFITS:



▪ Your Logo on digital.smepr.org and the event’s sponsor’s loop

CONNECTWITH YOUR

VIRTUAL AUDIENCE

Round Virtual Booth Space 1-2: $995.00

Investment includes preferred location at the Networking and Expo Center,booth space with branding areas, video link & virtual promoter, plus 1 accesspass to the event’s 3D Virtual Platform. We Connect customizes your booth,due date for images & videos: April 20, 2021.

Virtual Booth Space 3-6: $795.00

Investment includes booth space at the Networking & Expo Center withbranding areas, video link & virtual promoter, plus 1 access pass to the event’s3D Virtual Platform. We Connect customizes your booth, due date for images& videos: April 20,2021.

Networking & Expo Center Virtual Exhibit Schedule:

▪ 2 days: May 12-13, 2021

Benefits:▪ Opportunity to showcase your products or services at the Networking &

Expo Center to all participants

▪ No additional costs for setup, goodies & promoters

▪ Post event, analytics of your booth’s visits

PROMOTE YOUR PRODUCTS OR SERVICES

Booth 1:

Booth 2:

Booth 3:

PROMOTE YOUR PRODUCTS OR SERVICES

Booth 4:

Booth 5:

Booth 6:

Lobby Stand Space: $495.00

Investment includes stand space with 2 branding areas, virtual promoter,plus 1 all access pass to the event’s 3D Virtual Platform for May 11-13. WeConnect customizes your stand, due date for images & videos: April 20,2021.Stand will be located on the SME Digital Forum’s Lobby on May 11th only,that’s the day participants will create their Avatars and interact in theLobby… you’ll have a captive audience.

ASK US ABOUT SIGNAGE OPPORTUNITIES FOR YOUR BRAND! Get creative! We’ll rent you the space to showcase your brand:

Subject to availability | Images for illustration purposes only | Due date to submit logo or ad: April 30th, 2021

$500.00 eachExpo Center Stand Banner con link a URL:

$500.00 each2-sided entrance Poll Flags:

$700.00 eachEntrance Lateral Banner:

$700.00 eachBackdrop:

$1,000 eachHanging Banner or Stage Banner:

$1,500.00 eachVideo Wall:

$1,000 eachWall Banners / Billboards/ Floor logos:

PROMO CODE 15% DISCOUNT: $2,500

Be the good guy!! Offer participants the opportunity to save15% on their event registration when using the Promo Codesponsored by your company. Your Brand name would be usedas the promo code.

This promo code will be valid from April 24 to May 8th. SME willpromote it on Ads, eMarketing and Social Media.

Includes: 3 Access Pass for this 3D Event, your logo on thepromotion and at the Event sponsor's loop.

DIGITAL TRENDS STUDY: $1.300 SME MEMBERS | $1,500 GENERAL PUBLIC

The 2021 Puerto Rico Digital Trends Study will offer valuable statistical data about thedigital and mobile behavioral changes of Puerto Rican consumers during the pandemic.Since 2005, this type of study has been commissioned by SME Puerto Rico to EstudiosTécnicos, Inc. The questionnaire is revised on an annual basis by the SME DigitalCommittee to keep strengthening its content.

This Study is done with a probabilistic sample of more than 600 people representative ofPuerto Rico’s population by gender, age, geographic region and socioeconomic level. ForMarketing, Advertising and Media professionals, it provides vital information whendeveloping digital strategies, among the data included are:

▪ Online shopping: frequency, local or international sites, average spending, changes in behavior, types of services and products, payment methods…

▪ Apps: local & international apps used, frequency of use, messaging, local apps used for services such as food delivery, supermarkets, money transfers, transportation and gasoline…

▪ Content consumption: Video and Audio Streaming…▪ Engagement on Social Networks, Influencers, brands they follow and why…▪ Internet of things, Voice assistant's usage▪ Incidence of Internet and Mobile use, devices, service providers…▪ Activities users engage online, highlighting changes due to the pandemic▪ Media usage online and offline▪ Most visited web pages: local and international ▪ Most visited local online news outlets and media▪ Online promotions, Ad Blocking behavior, paid subscriptions to services…

KNOWLEDGE & NETWORKING ACCESS FEE*

Co-Worker$185

General Public $200

[email protected] | T. 787-773-5088 | SMEPR.ORG

SME Member

$140

* Prices are per person for the 3D Event Access only (In-person SME Digital Awards are not included, a combo price or ad-on price will be announced in April). All registrations will be made through Eventbrite.com. As a Sponsor you

won’t have to pay the system’s processing fee, we’ll provide you with a promo code for all your passes.

2021 SPONSORSHIP AGREEMENT [ ] Tera $15,000 [ ] Giga $10,000

[ ] Mega $5,000 [ ] Kilo $3,500 [ ] Byte $3,000

▪ Study: [ ] Member $1,300 [ ] Non-member $1,500

▪ Booths 1-2: [ ] $995 (May 12-13)

▪ Booth 3-6: [ ] $795 (May 12-13)

▪ Stand Space: [ ] $495 (May 11th only)

▪ Presenter Digital Awards & Happy Hour [ ] $10,000

[ ] Stand Banner: $500 each x ____

[ ] Poll Flags: $500 each x ____

[ ] Lateral Banner: $700 each x ____

[ ] Backdrop: $700 each x ____

[ ] Video Wall: $1,500 each

[ ] Hanging Banner or Stage Banner: $1,000 each x _____

[ ] Wall Banners, Billboards or Floor Logos $1,000 each x ____

[ ] Beer, Wine & Liquor Brands - Happy Hour : [ ] $1,500

[ ] Music / Entertainment: $1,500

[ ] Promo Code: $2,500

Payment Method:

[ ] Check included [ ] Credit Card: [ ] Amex 4 #’s __________ [ ] MasterCard [ ] Visa

Name on card: ______________________________________________________________

Card number: _______________________________________________________________

Expiration date: ________________ Signature: ____________________________________

Name: ___________________________________________________________________

Company: ________________________________________________________________

Postal address: _____________________________________________________________

Telephone: ________________________________ Cell: ___________________________

E-mail: ____________________________________________________________________

Authorized signature __________________________ Date ________________________

[ ] I Agree not to share the content of the 2021 Digital Trends Study with other agencies,corporations, private or public institutions, both in Puerto Rico or abroad.

Send signed contract to [email protected]. By signing this document, your company agrees to pay this sponsorship by May 10, 2021. You agree to send your logo or ad to theSME. Benefits apply only to this event. In order to receive your copy of the Digital Study, the sponsorship needs to be paid in full. Sponsorship total is net from Agency Commission.


PO Box 364025 San Juan PR 00936-4025 ● T. 787-773-5088 ● F. 787-751-8313

facebook.com/SMEPR twitter.com/SMEPuertoRico Linkedin: SME Puerto Rico

FOR SPONSORSHIPS CONTACT:

Jorge Bracero - [email protected]

María Elena Lampaya - [email protected]

The Sales & Marketing Executives Association of Puerto Rico (SME) is a non-profit organization that brings together more than 450

Sales, Marketing and Communications executives from major corporations and local business, as well as 100 + College Students. In

our efforts to further their professional development, throughout the year, the Association offers educational events focused on

global trends and innovation, promotes Networking and Business opportunities, gives prestigious awards and commissions various

research studies.



Documents

2 0 2 1 S P O N S O R S H I P P R O P O S A L