The adoption by publishers of RTB as a strategy to manage
sell-through is on the rise in the US and around the world. The
reasons for this growth among PubMatics publishers are evident.
PubMatic was the first platform to offer RTB for publishers,
which allows us to provide our customers with an
unparalleled depth of experience and knowledge.
Revenue optimization is about driving up price against a growing
volume
of buyers. PubMatic has hundreds of Demand partners, and our
engine
delivers premium results for premium publishers.
With PubMatics unified auction, publishers realize the highest
value for
their inventory on an individual impression basis. Thanks to
increased
transparency, publishers are able to identify precisely which
advertisers
are bidding for their inventory. Armed with that knowledge,
publishers
can evolve these active RTB advertisers into real prospects for
direct
sales efforts.
Couple all of this with PubMatics suite of Brand Control
products and services, which are designed to anticipate
the needs of our publishers for a seamless online user
experience that enhances their brands and generates a
revenue stream from top-tier advertisers.
The result: A complete package of products and services that
helps publishers monetize their inventory efficiently
and satisfy the needs of their advertisers and their users
effectively.
RTB Growing by Leaps and Bounds
RTB/Yield foR PUBliSheRS
Copyright 2012 PubMaticEvery ad. Every sales channel. Every
screen. one platform.
By 2016: RTB-basedspendingondisplayadsaleswillgrow8-fold
From$1.1billionin2011to$8.9billion
Representinga53%CAGR
MarketshareofRTB-basedspendingofalldisplayadspendingwillgrowto27%
RTB-basedspendingshareofallindirectspendingwillgrowto78%
Representingneartotalpenetrationofthissegment
Worldwidespendingwillgrow$13.9billionin2016
Representinga59.2%CAGR
Source: Real-Time Bidding in the US and the World, IDC, October
2012
Ad is served on Publisher website
Unified Auction to Optimize Across Multiple Demand Sources
Ad Networks (400+ partners) 1
$1.50 CPM
$0.90 CPM
$2.79 CPM
Network A Network B Network C
Agency Trading Desks 3
$3.75 CPM
$4.25 CPM
$4.75 CPM
Agency A Agency B Agency C
Demand Side Platforms 2
$2.25 CPM
$1.50 CPM
$2.25 CPM
DSP A DSP B DSP C
Private Marketplace
Rules
2nd Price Auction
$2.79 CPM
$4.75 CPM
$2.25 CPM
Ad Price Prediction Algorithm
Unified Auction
Winning Bid
$4.75 CPM
Confidential and Proprietary 1
For more information, please email
[email protected]
www.PubMatic.com New York, Los Angeles, Silicon Valley, London,
Munich, Paris, India, Sydney
Dedicated Service Account Team & Expertise
About PubMatic
PubMatic is a media technology company that enables premium
publishers to realize the full potential of their digital assets by
providing the only independent platform with a unified control
suite to allow publishers to leverage their brand and extend their
audience scale. With a dedicated engineering team solely focused on
developing innovative solutions for publishers, PubMatic
demonstrates its commitment to creating products that make it easy
for publishers to sell across platforms to a variety of
audiences.
PubDirect
PubDirect, a suite of management tools and services, powered by
PubMatics platform, puts publishers back where they want to be: In
complete control of business performance and forecasting. PubDirect
delivers a totally transparent view of business across channels
with control over both monetization strategy and execution.
UnifiedInsightsUnifiedOptimizationEngineAudienceDirectDealManagement
All of this will be implemented using real-time, open APIs and
supported by 24/7 follow-the-sun Consulting Services. All the tools
a publisher needs to manage ongoing business, forecast the future
and maximize revenue.
Account Director Executive
Engineering& Development 100+ engineers Ad Server AdNet
Integration Machine Learning Audience
Services 100+ services professionals Campaign trafficking &
operations
Analytics, Consulting& Reporting 10+ Analytics &
Reporting
