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Page 1: 1rzc5r2oh1d04afcje30z789-wpengine.netdna-ssl.com · Cloud CRM is a customer relationship management (CRM) system that delivers crucial customer engagement insights and tools within

Further Thoughts on CRM: Strategically Embedding Customer ... · customer intimacy or operational excellence. Their CRM-approach is different though. If CRM is embedded in a customer

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