1. Mobile Event Apps- Why ?

2. Monetizing the App

3. Extending Event Life-Cycle- Post Event benefits

Key Points

Why Events need Mobile Applications ?

Real Time Information Access | Distribution |Personalization

SocialNetworking | Appointment / Meeting Scheduling

Revenue GenerationSponsors | Advertisements | Promotions

EngagementSocial |Gamification

Analytics and Big DataSession| Exhibitor | Attendee

Monetizing the Mobile Event App

Ways to Monetize a Mobile Event App

1. Reduce Existing costs (Limit number of vendors for

different services)

2. Sponsorship

3. Advertisements

4. Gamification

5. Promotions

6. Surveys

Sponsorship

• App Sponsorship

• Enhanced listing for session and track

sponsors

• Featured Exhibitors

Advertising

1. Video Adds for top Sponsors

2. Full-page ads for different

sections of the app

3. Banner Ads at the top or

bottom of the app screens.

Gamification and RewardsIntroduce game dynamics services, to engage users as well as promote sponsor services and products

1. Short quizzes

2. Watch Sponsor videos to win rewards

3. Treasure hunts

4. Filling in Surveys on sponsors products and

services to receive special offers

Promotions

Broadcast push notifications/messages about

sponsors’ products/services:

1. During event as live service

2. At specific intervals as scheduled service

3. Promote Event Partners Hotels, transportation

partners, restaurants and eateries

Post-event Benefits of an Event App

Post-event Benefits of Mobile Event Apps

1. Big data/Analytics

a. Exhibitor data

b. Session data

c. Sponsor data

d. Advertising data

2. Promotion of future events

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Big Data/Analytics – Exhibitor Data

Provide data to organizers about relevant

stats, including:

1. Booth visits

2. Leads generated

3. Website click-through

4. Collateral downloads

Big Data/Analytics – Session Data

Provide data to organizers about

1. Attendee feedback2. Q&A participation

This will help them maintain balance between sessions and speakers at future events.

Big Data/Analytics – Sponsor Data

Provide data to organizers about

1. Visits to sponsor pages2. Click-through to sponsor

websites 3. Downloads of sponsor collaterals

This will help them attract sponsors to future events.

Promotion of Future Events

Allow organizers to use the app as a sales tool for promoting future events.

Thank You