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8/18/2019 1.IDIO Contemporary Issues 2014
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The Evolving
Business
Environment
IDIO 2014
Session 2
why do some businesses last much longer
than others
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Think, Group, Share
How has work
changed
mployees’ and
mployers’
Expectations
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1. How You Got the Interview
Then: I scoured the Sunday paper's Help Wanted section and circled the possibilities in red
marker. Typed up a cover letter and resume and sealed it in a business size envelope.
Postage was Rs. 1.
Now: Elle ran into a friend of a friend who worked at the company, put in a good word
after she applied online, and boom.
2. The Vetting Process
Then: I supplied the names of three references who were contacted by phone.
Now: No references required. LinkedIn served the purpose.
3. The Introduction
Then: My boss asked his secretary to take me around to meet the staff. As we walked from
office to office, she would tell people, "Helene is in the cubicle next to the elevator and
can be reached at ext. 3245."
Now: Elle's boss circulated an email. "Please welcome Elle to our team. You can follow her
on Twitter @Elle123."
How things have changed!
Source: Forbes
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Who's the Boss?
Then: A white-haired gentleman in Brooks Brothers suits and an abundance of aftershave
who had decades of experience in the industry, took many three martini lunches, and hadhis secretary buy Christmas gifts for his wife.
Now: Elle's boss is 30 years old. Which is just about the average age of the staff there.
What to Wear?
Then: The dress code called for a conservative suit, preferably a skirt and jacket (no pants
ever), nylons, button down blouse and ... wait for it ... flouncy bow tie.
Now: Dress Smart
Let's Get Social
Then: My first week at the job I was taken out to lunch by the boss. He had steak and a
martini. I had a chef's salad and a Tab.
Now: Elle and another new employee were officially welcomed at an office Happy Hour.
Source: Forbes
How things have changed!
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The Way We Will Work
OpenSystems
Structurealters
behavior
Anytime,
anyplace
Theimportance of
a watercooler!
Multi-generational
Fun@
work!
Co-Creation
Communities,Collaboration
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Current Trends and Issues
• Co-creation
• Innovation
• Workforce diversity and inclusiveness
• Intrepreneurship• Knowledge management
• Learning organization
• Digitalization: digital consumer
• SMAC: Social, Mobile, Analytics, Cloud
• Ethics
• Sustainability
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Work
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The Nature of Work
• Work has never looked so different than now!
• Conventional ways – out of the window!
• A nine-to-five job
•
Alignment with only one company• Spending time with family!
• Working with like-minded people
• Virtualization - People will get their work done where
and when they need to-or want to.
• + and - ?
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Source: BCG
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Co-Creation
• Coca-Cola uses co-creation and
customization to remain relevant to
Millennials.
• Microsoft uses co-creation to create
award-winning ad formats.
• FedEx to General Electric—are
taking crowdsourcing to a whole new
level through co-creation.
• Being customer-driven helps Lego
adapt to the dynamic needs of
consumers.
*C.K. Prahalad and Venkat Ramaswamy
The social platform is a key enabler, but the
ultimate power of the Burberry model resides
in the co-creation forces it unleashes
between the firm’s internal sales, service, and
marketing people and the firm’s customers.
Burberry is demonstrating that human co-
creation is the true revolution. – Francis
Goillar, Harvard Business Review
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The Shifts
Shift to
connectivity
Shift to
quality of
experience
Shift to
Mastery
Wisdom of Crowds
(Posse &
Big Ideas Group)
Quantitative to
qualitative -
happiness &
regeneration
The age of
mechanization to
the age of
mastery
I i Vij ’ G i d j ’
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Innovation: Vijay’s Govindarajan’s
3 Box Framework
Box1:improving
currentbusinesses
Box
2:selectivelyabandoningthe past
Box 3:
creating thefuture
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Workers
Demographic Changes
Diversity and
Inclusion
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The Millennials!“ M i l l e n n i a l s t e n d t o b e v e r y s o c i a l l y a w a r e , a r e p r o n e t o b e m o r e p u b l i c
a b o u t i t a n d t h e y a r e s i m p l y m o r e t h o u g h t f u l a n d f o r w a r d l o o k i n g a b o u t ,
‘Why a m I h e r e ? W h a t a m I g o i n g t o l e a v e b e h i n d ? H o w a m I g o i n g t o
c h a n g e t h e w o r l d ?’” - Wharton marketing professor Americus Reed.
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Workspace
WALLS HAVE VOICESInteractive (touchscreen) walls in
Sapient Technologies
POSTURE PERFECTErgonomic furniture and even
standing workstations: Google
WALK THE MEETWORK FITNESS
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• Hybrid workplace
• Interactive workstations, touchdown spaces,
privacy rooms, focus booths, open projectspaces, team rooms, lounges and dens.
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An Open Office @ The Bridgespan Group
https://hbrblogs.files.wordpress.com/2014/09/2014ag15-431.jpeghttps://hbrblogs.files.wordpress.com/2014/09/2014ag15-431.jpeghttps://hbrblogs.files.wordpress.com/2014/09/2014ag15-458.jpeghttps://hbrblogs.files.wordpress.com/2014/09/2014ag15-458.jpeg
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Technological Developments
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Social Design - The Motivation, The “Why”
Social Design because of Social Capital.
The beauty of social design is that it plays to the most powerful form of
motivation: the self, the identity. We interact with others because we want
to, because we learn more about ourselves and because we feel better
when we feel heard.
Eric Fisher , Social Design Evangelist (Facebook)
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Piano
Stairs
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Fitbit
Stepathon
Flexible Working Hours Tele Commuting
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Flexible Working Hours Tele Commuting
Creche for Children
Bring Pets to Office Ice Cream Socials!
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Bring Pets to Office Ice Cream Socials!
Free Dry Cleaning
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Changing Face of Work
Fun @ Work!
Fish
Philosophy
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New Forms of Leadership
Altrocentric
leader
OPEN leader
SERVANT
leader
ETHICAL
leader
AUTHENTIC
leader
INTEGRAL
SPIRITUAL
leader
MENTORING
and
COACHING
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Society
Low Carbon
Footprints
Ethics and
Social
Responsibility
Work From Home
Work Life Integration
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Work and Life Integration
As COO of Facebook, Sheryl Sandberg has been redefining what it means to be a
leader. Her candor about the challenges she faces in resolving conflicts among different
parts of her life — as an executive, a catalyst for social change, a friend, a wife, a sister,
and a mother — and about the non-traditional means she employs for doing so, has made
her a persuasive role model and an outspoken voice on women and leadership.
Michelle Obama, the 44th First Lady of the United States, explains that she considers her
daughters to be her first priority, even if this stance rankles those who would have her do
more in seeking broader political and cultural change. In making sure her own children
were receiving the most nutritious food possible, she began to advocate for better nutrition
through the national initiative Let’s Move!. Her policies have won national acclaim.
Source: Forbes
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Source: CSRidentity.com
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Source: BCG
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Ethics and Compliance Program (25%)
Reputation, Leadership and Innovation
(20%)
Governance (10%)
Corporate Citizenship and Responsibility
(25%)
Culture of Ethics (20%)
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2014 Most Ethical Companies (www.ethisphere.com)
Company Industry Country
Hennes & Mauritz AB
(H&M)
Apparel Sweden
Cummins Inc. Automotive USA
National Australia Bank Banking Australia
Capgemini Business Services France
Ecolab Chemicals USA
Adobe Systems
Incorporated
Computer Software USA
CRH plc Construction Ireland
Henkel AG & Co. Consumer Products Germany
Avnet, Inc. Electronics USA
Encana Corporation Energy and Utilities Canada
TATA Power Company Energy: Oil INDIA!
All Good Organics Food & Beverages New Zealand
SingTel Telecommunication
Services
Singapore
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The Future of Work “Work is no longer a place you go, it s
what you do ”