1CSP TRG AIDS 2 SCOPE PACKAGING MATERIALS PACKAGING FORMS SIGNIFICANCE OF PACK FORMS 3CSP TRG AIDS WHAT DOES THESE TWO PICTURES REPRESENT? WOMENS TWO FORMS OF DRESSES SAREESALWAR KAMEEZ 4CSP TRG AIDS WHAT DOES THESE TWO PICTURES REPRESENT? MENS TWO FORMS OF PROTECTIVE CLOTHING SWEATERJACKET 5CSP TRG AIDS WHAT DOES THESE TWO PICTURES REPRESENT? MENS TWO FORMS OF WEAR DHOTITROUSERS 6CSP TRG AIDS HENCE DIFFERENT FORMS ARE POSSIBLE 7CSP TRG AIDS WHAT DOES THESE TWO PICTURES REPRESENT? TWO FORMS OF SNACKS IDLIDOSA THIS IS DIFFERENT FROM THE EARLIER FORMS. THERE THE FORM AND THE MATERIAL WERE DIFFERENT. HERE TWO FORMS ARE FROM THE SAME MATERIAL SUMMARY 8CSP TRG AIDS HENCE FOR A PARTICULAR FUNCTION DIFFERENT FORMS ARE POSSIBLE AND USED THIS CAN BE FROM THE DIFFERENT MATERIAL OR SAME MATERIAL. 9CSP TRG AIDS MATERIALS VARY DEPENDING UPON NEED COTTON IS USED FOR NORMAL USE SILK IS USED FOR SPECIAL OCCASIONS FORMS & MATERIALS 10CSP TRG AIDS MATERIALS VARY DEPENDING UPON NEED ONE IS CASUAL WEAR OTHER IS PARTY WEAR FORMS & MATERIALS SUMMARY 11CSP TRG AIDS HENCE MATERIAL & FORMS ARE DIFFERENT YOU CHOOSE FORMS AND MATERIALS DEPENDING UPON NEED, CHOICE AND AVAILABILITY ETC. OUR DRESS COVERS AND PROTECTS OUR BODY THUS IT IS THE PACKAGING FOR OUR BODY. PACKAGING ALSO COVERS AND PROTECTS PRODUCT. HENCE THE SAME HOLDS GOOD FOR PACKAGING. YOU CHOOSE PACKAGING FORMS AND MATERIALS DEPENDING UPON NEED, CHOICE AND AVAILABILITY. THE NEEDS COULD BE PRODUCT, MARKETING, COST, AVAILABILITY ETC. 12CSP TRG AIDS PACKAGING MATERIALS 13CSP TRG AIDS 14CSP TRG AIDS 15CSP TRG AIDS 16CSP TRG AIDS 17CSP TRG AIDS 18CSP TRG AIDS 19CSP TRG AIDS 20CSP TRG AIDS PLASTICS RIGIDFLEXIBLE PLASTICS RIGIDFLEXIBLE 21CSP TRG AIDS LET US SEE HOW PRODUCT CHOSES ITS OWN PACKAGING 22CSP TRG AIDS PACK SIZE, SHAPE & DESIGN CONSUMER PERCEPTION 23CSP TRG AIDS 1 Needs of market segments Represent different usage situations Gain more shelf space in retail outlets DESIGN & SHAPE HINTS 24 CSP TRG AIDS Unusual shapes draw greater attention Horizontal (calmness), Vertical (strength), Slanted lines (upward movement) Curving lines(femininity), Sharp lines(masculinity) USE OF COLOUR 25CSP TRG AIDS Express people emotions Add elegance, prestige to products by using polished reflective surface Meaning of color varies from culture to culture The Use of Color: Red 26CSP TRG AIDS RED: Depicts Color of fire and blood: Associated with energy, Danger. High visibility - stop signs. Stimulates quick decisions Promots energy drinks. PINK: romance, love, friendship, denotes feminine. Red, Pink 27CSP TRG AIDS Pleasant, cheerful feelings. When overused, has a disturbing effect; A warming effect. Associated with food. For children's products. Catches attention For highlighting. Yellow is seen before other colors The Use of Color: Yellow Yellow 28CSP TRG AIDS ORANGE: Combines energy of Red & happiness of yellow. Denotes Sacrifice, happiness, success, victory. Has very high visibility. GOLD: prestige. Gold represents illumination, wisdom, wealth, richness. Symbolizes high quality. The Use of Color: Orange Orange & Gold 29CSP TRG AIDS Color of nature Growth, harmony, freshness, Safety. Money. Healing power. Restful color for the human eye. Indicate safety in advertising drugs and medical products. Promote Herbal' products. The Use of Color: Green Green 30CSP TRG AIDS BLUE The color of the sky and sea. Trust, loyalty, wisdom, confidence, intelligence, faith. Masculine. Water products. Calming effect. The Use of Color: Blue Blue 31CSP TRG AIDS PURPLE Royalty. Luxury. Feminine. Creativity High valued products. The Use of Color: Purple Purple 32CSP TRG AIDS Goodness, innocence, purity, luxury, high value products, authority. Perfection. Safety, purity, divinity, Cleanliness. Positive connotation. Faith and purity. The Use of Color: White White 33CSP TRG AIDS Power, elegance, formality. Strength and authority. Prestigious color. Black and gray make the other colors stand out. Contrasts well with bright colors. The Use of Color: Black Black CSP TRG AIDS34 BRAIN TEASERS Suggest colour scheme for 1.Halwa 2.Green Pepper (Pickled) 3.Banana Chips 4.Herbal products 5.Female beauty cream 6.After shave lotion CSP TRG AIDS APR THINK