8/3/2019 19.Ngaturduit Rev
1/1
Current Users
Nominal Transaction Value
Financing Need (USD)*exchange rate IDR10,000
Country
Stage
Year of Establishment
Sector
year 1 year 2 year 3
Sales 0 500,000 1,500,000
Net profit after tax 0 298,000 1,265,000
Number of employees 4 10 15
Investments needed:
Fixed Assets Purchases
Working Capital
Total Financing Need
How to be financed:
Own Contribution
Loans (debt)
External Share Capital
Grant(s) / Other sources
Note : The co-founders have invested over $20,000 so far
Key Facts
Indonesia
2010
NgaturDuit.comNgaturDuit.com is an online financial management
system
with a vision to help educate Indonesians financially
www.mekar.biz/
Launching
Financial Service, Technology
200,000
30
: 5,000 (without any active promotions
: IDR 62,000,000,000+
DISCLAIMER This material is for your information only. The
document does not
constitute an offer or invitation. All information provided
herein is subject to change
without notice.
MORE INFORMATION:
MEKAR Entrepreneur Network
Phone: +6215772340 Email: [email protected]
170
200
200
Product
NgaturDuit.com NgaturDuit.com provides stress-free financial
management services with the vision to
educate people on the importance of Financial Planning and erase
financial illiteracy. Currently, the
features we provide are:
1. Budgeting
2. Expense Monitoring
3. Mutual Fund Portfolio Management
4. Financial Notifications and Warnings
5. Comprehensive Financial Reports
6. Access personal finance management resources such as AFC
seminar videos, articles, tips, news, and
self-help guides.
7. Consultation with AFC's financial consultants.
Market and Customers
There are 230 million people in Indonesia; 85 million of them
are adults. With less than 100 independent
financial consultants in Indonesia, NgaturDuit.com can
potentially reach those 85 million because
NgaturDuit.com is supported in multiple platforms;
NgaturDuit.com can be accessed via web, mobile
web, and mobile apps.
Looking through the social demography of our current users, we
can categorize our target market into 3
main categories:
1. Professionals. Professionals are our ideal target market
because they have a steady income and are
willing to spend money on paying for tools or services that can
help improve their financial condition.
Also, professionals are exposed to technology development and
will not require a high learning curve to
learn to use NgaturDuit.com.
2. Housewives. This demography is a logical target market
because they often act as the financial family
planner. Although we do not expect high direct income from this
target market, their influence and
mouth to mouth marketing is not to be underestimated.
3. Young generation. Teaching financial education as young as
possible is one of our beliefs. Also, if
young people that still receive allowance from their parents can
feel the benefits of using
NgaturDuit.com from early age, we hope that they will want to
use our premium services when they
become professionals.
We currently focus on cost efficient marketing strategies.
Through social media and our networks, we
are confident our marketing strategy will enable us to reach
millions of potential users within a few
months. We group our marketing strategy into two categories:
1. Online Marketing. This includes Search Engine Optimization
(SEO), Social Media marketing (Facebook,
Twitter, LinkedIn), Google Ads, Forum, Online Media, and Blogs.
With partners that combines of more
than 100,000 followers and fans on twitter and Facebook, we hope
to be able to create a viral message.
Api Perdana is an active member of the StartupLokal Community
and can use their media access to
promote NgaturDuit.com via various online media such as
http://www.tekno.kompas.comand
http://www.detik.com.
2. Offline Marketing. Our marketing strategy is to utilize
NgaturDuit.com's business network such as AFC
and StartupLokal to promote NgaturDuit.com offline. From AFC, we
are co-branding the NgaturDuit.combrand with AFC and AFC will
promote NgaturDuit.com through their radio talkshow, seminars,
workshops, and print media.
Competition
We have no competition, however 2 startups have just launched an
alpha version. They are both still
new and does not provide the same depth in feature and
functionality. There are several similar
international Websites, but we are different in the fact that
NgaturDuit.com is custom made for
Indonesian users with local content.
Competitive Advantage
1. Market Leader. We are the first online financial management
application that focuses to Indonesians'
needs.
2. Pricing. We offer a free-mium business model. Basic financial
management and planning tools are
provided for free and this will be essential in growing our user
base.
3. Brand. We own the NgaturDuit.com brand and plan to co-brand
with AFC which already has a physical
presence in over 20 provinces in Indonesia.
Innovation
We combine the best financial services (both quality and price)
available in Indonesia and automate itwith IT so that it is
scalable. We are able to provide a whole wide range of services for
either free orexceptionally cheap because of our innovative
monetization scheme.We collaborate with otherindustries to promote
their brand via sponsorship deals.
Growth Strategy
Our goal is to make NgaturDuit.com a user-centric application.
New features and improvements will bedone based on what our users
want and need. This makes users loyal and providing these services
forfree will only be good for the growth of our user base. We are
able to do this because our monetizationscheme is not dependant on
the users of NgaturDuit.com
Entrepreneur & Management
Api Perdana and Adhityo Priyambodo have had extensive experience
in the IT industr
They have had successfully completed major IT projects before
and are familiar with eother's strength and weaknesses. One of our
success stories was during our first start
together, as PT. Ametis Technology, is the Indonesian Domain
Management System, n
managed by PANDI. In 2005, Indonesia's Internet was at a
crossroad with thedissolvement of IDNIC. Adhit (CTO) developed a
domain management system and Api
(COO)"sold" the system to the Ministry of Information with an
ASP business model.
Now Adhit and Api both run different companies and are more
mature in their decisio
making skills. To minimize cost, the current strategy is to
subsidize the development o
NgaturDuit.com by creating a joint operation. The total value
invested in NgaturDuit.c
so far is over $20,000. When NgaturDuit.com either starts to
make money or receive investment, it will be rolled out as a new
entity. Mimicking past successes, the roles o
Adhit and Api in NgaturDuit.com are the same. Adhit focus on the
technology and Ap
develops the business model and monetization scheme.
Although Adhit and Api are from different companies, integration
is not an issue. Api
full access to PT Indoputra's staffs (in relation to
NgaturDuit.com) and Adhit too has f
access to PT. Avevo's resources.
Our business mindset is to always be open for collaboration
opportunities with entitie
that are beneficial to all parties involved.
http://www.mekar.biz/%3CIdnumber%3Ehttp://www.mekar.biz/%3CIdnumber%3E
