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7/30/2019 19779029 Store Based Retailing
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Retailing is the set of business activities thatadds value to the products & services sold to
consumers for their personal or family use.
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1. FMCG sector 2. Banking sector
3. IT sector
4. Automobile sector 5. Tele -Communications sector
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It refers to a tangible based retailing channelwhere customer can buy the products whichthey can touch,see it in front of them at aparticular store for a particular period of
time.
Customers buys products by seeing their
practical explosure in stores which help themto buy products on their personalconfirmation.
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1. Supermarket 2. Supercenters
3. Warehouse clubs
4. Convenience stores
5. Department stores 6. Full-Line discount stores
7. Specialty stores
8. Drugstores
9. Category Specialists 10. Extreme Value retailers
11. Off-Price retailers
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A conventional supermarket is a self servicefood store offering groceries,meat & producewith limited sales of non food items,such ashealth,beauty aids & general merchandise.
For example : Haldiram,Bikaneervala,reliance
fresh etc.
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It is the fastest growing retail category arelarge stores that combine a supermarket witha full line discount stores.
By offering broad assortment of grocery &general merchandise products under oneroof,supercenters provide a one stopshopping experience.
For example : food bazaar ,spencers,reliancetrend etc.
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It refers to those retailers that offer a limited& irregular assortment of food & generalmerchandise with little service at low pricesfor ultimate consumers & small business.
For example : Sams club,Costco etc.
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It provides a limited variety & assortment ofmerchandise at a convenient location withspeedy check out.
It enables consumers to make purchasequickly,without having to search through alarge store.
For example : Narulas,barista,Mc donalds
KFC etc.
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It carries a broad variety & deep assortment ,offer customer service, organize their storesinto distinctly separate department fordisplaying merchandise.
For example : Pantaloons,Globus ,MAX etc.
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It offers a broad variety of merchandise,limited service & discount stores. It offersboth private labels & national brands.
For example : Puma,Nike,Levis,Woodland,Allen
solly etc
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It concentrates on a limited number ofcomplementary merchandise categories &provide a high level of service in relativelysmall stores.
For example : Van heusen,the Raymond shop,
Archies,Tanishq etc.
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These are specialty stores that concentrate onhealth & personal grooming merchandise.Pharmaceuticals often represent over 50 % ofdrugstore sales.
For example : Apollo Pharamacies, Fortis
healthworld etc.
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These are small, full line discount stores thatoffer a limited merchandise assortment atvery low prices.
The largest extreme value retailers are Dollargeneral & Family dollar stores.
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It offers an inconsistent assortment of brandname merchandise at low prices.They sellbrand name & even designer labelmerchandise at low prices through their
unique buying & merchandise practices.
For example : TJX companies,burlington coat
factory etc.