1970 magazine

it was the death of the 60’s zeitgeist; those years when freedom was not a right but a rule and where the only limit was the sky. In 1970, Jimmie Hendrix and Janis Joplin died. Unexpect-edly? Not so much. The loss of those two wasted talents who burnt the candles at both ends was the ultimate wake up call for a youth that once had too many dreams but which drugs and politics made sure to shatter. For 5 years, they had been playing with the limits of life, constantly at the edge of a restrictive society. That year, their idols died, the symbols of those eclectic days were gone, who was going to be the next? The party had to stop, and it did, it was 1970…

Most of us, at 1970 magazine, weren’t born that year yet. We see those time as an ide-ology of what we wish the world was like to-day. We want to be just like them, because they were too cool: we go to festivals because it feels like a glimpse of Woodstock, we dress vintage because we are anti conformist and we avoid meat to respect our mother earth.

1970 was sad, but we also see that year as the be-ginning. Thanks to those who were brave enough to confront the conservative society of the time, it has now changed forever. Society, politics, wom-en and men, everything has changed! They offered us the possibility to have the modern society we now live in and yet we aren’t satisfied, wishing to go back in time to those ideological times.

E D I T O R ‘ S L E T T E R

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Today, we travel the globe like we used to cross the street. We are becoming global.But we also need a break, a break from this society rhythm by consumerism and individualism. We want the good of the modern society and the advantage of those now regretted 60’s. We want freedom and peace of mind. We are picky, we want it all! Here, at 1970, we decided to take the best of those years and mix it with our contem-porary and youth vision to bring you the best of fashion, travel and culture, into one book, our book.

Finally, we heard you and we want to offer it all to you. 1970 brings you the essence of our ide-ologies on travelling with insights into exclusive destinations yet in a fashionable eye. The ‘testi-monial’ section is where, each issue, a guest will write about a part of the world they once visited, this time we go to LA for an exclusive tour of the dream factory. We will also bring you the latest fashion trend in our ‘trends’ section, because it is important to look am-aaaaaa-zing no matter where you find yourself at. At 1970, we also believe in new talents and this issue will unravel the smart design approach of a London based duo who dare fitting your wardrobe into 1 cabin size suitcase.

1970 is here to deliver the finest treasures of this mother earth. We want to show u simple, graceful and interesting thing. We aren’t interested in suc-cess; we just want to enjoy ourselves, sharing with you the best of the best. We may be dreamers, but we all need a little bit of daydream into our lives. We love the world, we adore fashion, we are global and we are here to stay. Issue 1, ready … set … go !

Charlotte Neuwelseditor in chief, 1970 magazine

E D I T O R ‘ S L E T T E R

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C O N T E N T

[1970]Discover

a day around the world

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Fashion Carry on

8-9

EscapeMarrakech 10-13

Alternative Essaouira

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Into the wild15-18

TestimonialLA

19-23

Trends Travel

essentials 24

Midday in Paris25-35

Art story of a myth

36-37

Thank you 38

T R A V E L T R A V E L

One day arou nd the worldLet’s be honest, visiting this place is not about what you are actually going to drink but where you are going to have your drink; in a waterfall! There are probably not many places in the world that can claim to offer such a unique experience but, Villa Escudero, located in the Pilipino countryside, 2 hours away from Manilla, does. The resort, opened in the 1980’s to visitors, is built on a self-contained working coconut plan-tation and offers to its visitors to experience the country’s traditional lifestyle with activities such as bamboo rafting. The restaurant/ bar in the waterfall is the most unexpected attraction on the site. Sit and enjoy lo-cal food, foot into water and only a few inches away from the crystalline water running from the falls. A “not to miss” destination when visiting the

‘Gems of the East’!http://www.villaescudero.com/

Drink in the PhillipinesYotam Ottolenghi, the famous auto-proclaimed vegetarian chef, has developed a chain of deli simply called “Ottolenghi” which offers his tasteful cuisine in four different, yet hip, locations around London. The menu follows the chef’s philosophy and delivers a beautifully present-ed meat free selection of food. Ingredients cooked are organic, local and each dish is prepared from raw ingredients for a complete home-made menu. The dishes are greatly inspired by international cuisine and cooked in a healthy and organic manner to please the pickiest. The restaurant is also open at dinner and breakfast time as well as offers catering, but we love it most at lunchtime for a nice earthy break

from the busy British capital.http://www.ottolenghi.co.uk/

Lunch in London

Sextantio Le Grotte is the ultimate destination for those seeking to get off Italy’s beaten tracks. The hotel located in Matera, a city ranked amongst the UNESCO’s world heritage list, is built inside the city’s his-torical caves. Amenities in the room are reduced to its strict necessary and decoration, including white organic bedding and wooden tables, has been developed to respect the raw setting the place is made of.The heavenly enchanting scenery that this hotel offers is a perfect destination for those searching calm and serenity with yet a romantic atmosphere for couples.Additionally to its charming architecture, the hotel serves an impossible to miss tasteful breakfast composed with

local products and which is served inside a disused church. A once in a lifetime experience!

http://www.sextantio.it/

Sleep in Rustic ItalyThe Pure Jungle Spa isn’t a typical treatment centre. As its name states, this beauty center is located within the luxuriant Costa Rican

jungle, right outside the town of Puerto Viejo.Halfway between a sanctuary and a spa, the facility invite to relaxation within the wildness of nature. As if the picture couldn’t be anymore perfect, the spa options take it to an even better level: lay in one of the voluptuous treatment room and enjoy the talent of the local beauticians and masseuses. On the menu, local therapies are to be experienced: the ‘chocolate body decadence’, ‘rainforest immersion massage’, ‘tropical facial’ are amongst our favourite. And for those who abused of the Central American sun, give your body a break with

the ‘Caribbean cooler’, a pure heaven!http://purejunglespa.com/

Relax in Costa Rica

Our selection of the world’ s best hidden treasures

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Carry On !

ahra and Renee met at London College of Fashion back in 2009. One from Canada, the other from

London, nothing could be foreseen that these two might, one day, ever meet. But destiny decided otherwise, and it is whilst pursuing their Masters degree in the famous London fashion institution, that they met and started to collaborate. Together, they created their graduation project. The result? Antithesis, their collaborative la-bel and “Carry in the closet”, the first collection, which celebrates comfort and sophistication for the traveller women who has a concern for limited storage: each item of the line is multi-functional and is able to be transformed into another garment. Renée explains, “The pieces can be worn in countless different ways. A cape becomes a one-shoulder top or a skirt, a dress transforms into a

top, a coat unzips into a crop jacket or even a waistcoat.”The duo’s breakout into the fashion business has, however, not always been a given. Both originating from different backgrounds, “Carry in the Closet” represents the creative outcome of two different cultures and two life stories. Zahra, the entre-preneurial brain behind the line, studied philosophy prior to her fashion career. She also lived in California for a year. She recalls “I’ve had a pretty unusual journey for someone working in the fashion industry. As a young person, I studied philosophy and even considered a career in politics. Coming from an academic rather than creative environment, and with my father’s words: “FIND A JOB!!?!!” ringing in my ears, I settle back into my na-tive London.” Whilst in the British city, she interned for various PR companies where she developed her

Do you often find yourself on the edge of a nervous breakdown each time you pack? You are apprehensive of the sleepless night ahead of the imminent departure? Ladies, our packing nightmare might just be over. Renee and Zahra, two London based designers, finally heard us and took on the challenge to create a fashion collection that can fit into your “carry on” suitcase. And just when you thought this was too good to be true, and think that multifunctional cannot be stylish, they prove you wrong again. “Carry in the Closet” the first collection from their fashion line Antithesis, is a smart, sophisticated and multi functional womenswear line which marks the first breakout into the fashion world for these two new graduates. Exclusively for Guilt we meet with the duo for an insight into their smart fashion minds.

Z

F A S H I O N F A S H I O N

marketing skills. But it is working on her own that excited her the most: “I freelanced with several start-up brands, helped them develop low-cost, but high-impact com-munications strategies. It was this interaction with SME businesses which strengthened my resolve to have a business of my own”. She adds: ”knowing I needed a design partner and a sharpening of my overall business knowledge, I decided to apply to the MA programme” where she found her current business partner Renée.Renée, the creative mind of the duo, unlike Zahra, had an early love story for fashion and studied design in Montreal. She also has a strong passion for travelling; born and raised in Canada, she left her native country to intern in Italy and also volunteered in Peru before set-tling down in London, where the duo now collaborates.

The collection, greatly inspired by the duo’s experience of travelling, was developed with the fantasy of fitting a wom-en’s essential wardrobe into a cabin-size suitcase. “With the strict one-bag policy reinforced by low-cost airlines, the need for a compact and versatile wardrobe is becoming ever more essential” says Renée.Inspired by their different yet entwining life paths, Re-nee and Zahra’s collection is designed to fit the womantraveller. What’s included are modern constructed pieces as well as basic essentials: the collection encapsulates the needs of a women who seeks a “simple lifestyle” and therefore introduces a new idea of consumerism philosophy which advocates quality over quantity, and in a stylish form. Renee, who experienced a fashion diet as part of her learning experience recalls “I was a participant of the Free Fashion Challenge, a collective

of fashion students and professionals from all over to world who pledged not to buy any clothing or acces-sory for an entire year. It has not been an easy journey, but it, without a doubt, redefined my consumption hab-its and my approach to shopping.” The experience in-spired her and the “Carry in the closet” concept slowly came to life,“ I got more creative with the styling of my clothes and discovered new ways of wearing them. It really helped me develop the collection”. The challenge led her to adopt a new way of consuming modern

fashion: “I think you need to be somehow restricted to under-stand the difference between your needs and your desires” she adds. Ethical and smart, yet beautifully executed, the collection includes evening and day looks, “Our aim is to help women make the transi-tion between day and night, work and leisure, casual and formal”.

“In five years time we hope to be established as a success-ful and sustainable brand. We

would like to have an amazing store, somewhere re-laxed and engaging where we can greet those interest-ed in slow design and invite our consumers to take their time exploring Antithesis’ versatile designs.” says Zahra. With not only an innovative line, but also an innovative approach on fashion, Renee and Zahra have great hopes for their future: “We would like to find more and more ways of reducing the impact of our pro-duction and finally to share these ambitions along with ever more interesting fashions with new custom-ers across the UK and abroad”. With such an in-novative concept, it is without a doubt that the duo is here to stay, and it is all that we wish for them! •

F A S H I O N F A S H I O N

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Made famous and accessible to tourists in the late 1960’s, Marrakech is a symbol of hedonism and exoti-cism that has always attracted many visitors from around the world. Home to Talitha and Jean Paul Getty in the 1960’s, and a current favourite of Richard Branson, Marrakech has become a sought after gateway

destination for the masses.The originality of the city is mainly due to the

excitement and many activities that give rhythm to its streets. For nearly a millennium Marrakech has been a place where nomads and artists have found refuge, where authenticity and tradition meet at their best: a relaxing and sunny destination, which is also, and

above all, a place of interaction and history.

{MARRAKECH}

E S C A P E E S C A P E

ur quest for the authentic experience of Marrakesh starts at the heart of the city: the

‘Jemaa el Fna’ square. The first glance gives an immedi-ate cultural shock. The large square is where thousands of individuals meet every day: but as well as people there are motorcycles, cars, bicycles, camels and horses and carriages circulating here and there, in a very unorgan-ized fashion, creating a chaotic, yet authentic, confusion. Home to the market during the day, the place magically transforms at dusk to welcome an open-air restaurant composed of dozens of independent green stalls which offer fresh local food to its visitors. The experience is out of this world; the square turns dark, and the only light remaining is the shine of the moon and of the endless food stalls. The smell of the cookery is exquisite and will awaken all senses. Sit and enjoy a dinner with the locals. It’s cheap, authentic and the best way to experience the energy of the square while surrounded by storytell-ers, snake charmers, street theatre and merchants who have been gathering here ever since the square was built. Protected by the UNESCO, ‘Jemaa el Fna’ today represents one of the most exciting and exotic places in the world. The overwhelming energy of the square often

frightens the most fearful tourists, who will often restrict their visit to the famous square and the surrounding “souks”.

O[Autheticity in the Medina]

Riad Farnachi, a piece of heaven inside the Medina’s chao

Language : Arabic, French Money : Dirham (1 M.D = 0,11$/0,08€/0,07£)

What to know : - Summer can get extremely hot, reaching 50 ° C c /122 ° F in June/July.- Merchants in souks often rip off innocent tourists, sell-ing items for sometimes up to 5 times the value price. Haggling is the key to shopping, or visit official fix price co-operatives.- The Moroccan population is predominantly Muslim and it is recommended to maintain a respectful attitude while visiting the Medina and traditional

locations around the city.


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[Jet-set in la Palmeraie]

[Refinement in Gueliz|l’Hivernage]

Les Jardins d’Ines serve the city’s best sunday brunches poolside


However, the square represents little of what the Medina has to offer. It is preferable to explore the inside of the borought during the day. The surroundings of the square are formed by the “souks”, the permanent flea markets where local products are sold. Enjoy the experience of haggling for goods. Exotic home decorations, traditional tea sets, local pottery, fake luxury brand goods: you’ll find anything and everything there. We, at 1970t, particularly like the colourful scarf stalls and traditional jewellery shops.

The Medina is also home to many treasures of the city: El Badi Palace and Bahia and the Saadian tombs amongst many others, which are the true heritage of Moroccan culture.

As you explore the Medina deeper, you’ll notice the

poor maintenance of the pedestrian streets, which are unsightly for many tourists. Do not get discour-aged: the braver you are, the more magical places you will discover behind the closed doors of the Medina’s maze. The countless Riads offer refuge from the over-whelming city. Riads are traditional Moroccan hous-es organized around an open central courtyard and many of these have now been refurbished as ‘bed and breakfast’ for the visitors seeking a traditional and romantic experience while staying in the city. With their peace, the Riads contrast with the chaos coming from the street and many come here to appreciate a freshened Moroccan mint tea in the shaded yard. One of our fa-vourites, Riad Farnachi, also offers a traditional Spa where the authentic Hammam is to be experienced.

Head to “le comtpoir” for an unforgetable experience


Named after its countless palm trees, the ‘Palmeraie’ is lo-cated outside the city centre of Marrakech and represents the perfect destination for visitors who wish to escape the chaos of the souks and enjoy a breath of fresh air. ‘La Palmeraie’ is where nature meets modernity and where new developments flourish every day to offer modern entertain-ment to the wealthy population, but mostly to the visitors. The heavenly enchanting setting of this modern oasis is perfect to enjoy a day, or night out. The choice is vast. The world famous Nikki Beach club offers a sophisticat-ed option for those looking for high end partying. With first class DJ’s and A-list attendance, the Nikki Beachis just the place to enjoy the sun poolside, sip delicious cocktails and enjoy the best of the jet-setter lifestyle.

For those who prefer refinement to excitement, Les Jar-dins d’Ines is therefore the best decision for you. Set within luxurious gardens, the boutique hotel offers the best Sunday

brunches of the city where you can enjoy the sophisticated fusion cuisine poolside and the relaxed atmosphere of its voluptuous garden.

Gueliz and l’Hivernage are two of the neighbourhoods that form the modern city of Marrakech. The boroughs are popular as they represent the dynamic development of the town on the international scene. The ‘Avenue Mo-hammed V’ is the longest road in the area and cross-es Gueliz from north to south, the entry to the Medina. The ‘Plaza’, located halfway trough the ‘Avenue Moham-med V’ is where the Moroccan youth gather at day, but is also where most multinational companies have set up home. Zara, Aldo, Accessorize and Mc. Donald’s are now the symbol of the western colonisation of the ‘Red city’.

Gueliz is also where you’ll be able to visit the enchanted Jardins Majorelle, the garden of Yves Saint Laurent’s for-mer villa in the city. This haven of peace is a celebration of nature and oriental culture with its flamboyant colour and luxurious vegetation. Many artists come here to find inspi-ration and tranquillity of mind within its exotic surroundings.

Gueliz and l’Hivernage, the two juxtaposed boroughs, are also famous for their fine restaurants and clubs where wealthy locals and visitors meet at night. Our favourite spots include: Le Café de la Poste where fine French cui

sine is to be appreciated in a colonial setting; Le Comptoir Darna where international jet-setters meet to watch the breath-taking oriental candle-dance show before heading to the club section of the building for a long night of partying; La Mamounia the only casino of the city which takes centre stage in a old style colonial and yet authentic at-mosphere; and finally, the So night lounge, the ultimate “it” place of the city where the party is always at its best.

A country of extreme contradictions, where rich meets poor and refinement meets the modest, Marrakech is a one of a kind destination. Like a raw diamond, kept hidden from the rest of the world, Marrakech will leave no-body indifferent. The ‘red city’ intoxicates with its energy and captivates with its beauty. It is a favourite of nomads, international epicureans and globetrotters. Marrakech has something to offer to anyone who will dare to explore its secrets. In Marrakech everything happens behind closed doors, so, be brave, be curious and you’ll be on for an experience you will never

forget.

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Model : Pollyanna OrnellasAssisting : Tercia OrnellasPhotography : Charlotte Neuwels

into the wild

When in Marrakech, do not miss your chance to expe-rience Essaouira. Quieter than Marrakech, Essaouira is the new ’it’ destination in Morocco. Located two hours away from the ‘Red City’, Essaouira offers something different from its rival: the beach. The freshness of the shore mixes with the bohemian energy of this fishing town creates the perfect getaway for those suffocating in Marrakech. The Medina, smaller and less crowded, leaves possibilities to run errands and shop for souve-nirs with ease. Enjoy a walk on the beach and when the sun’s setting, hop on a camel for an unforgettable walk. The enchanting surroundings of the beach mix with the spicy smells from the Medina create the per-fect atmosphere that will make you feel like you are the only one in this world: a once in a lifetime moment!•

Escape to

Essaouira

E S C A P E A L T E R N A T I V E

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T E S T I M O N I A L T E S T I M O N I A L

L.ALA is mostly known for its ‘Rich and Famous’, its well known outing spots, its triple K: Kim, Khloe, Kourtney- its pa-parazzi, its sun and its bleached-blonde California girls. LA is, in the end, only recognized as a victim of its many stereotypes. In LA, people come and go. Dreams either come true or shatter. Home to the richest and the poorest, LA does not compromise. I lived there and experienced the best and the worst of the city. I loved it and hated it at times, but surely LA didn’t leave me indifferent. Let me present you the LA I once used to call home: the one that unravels the fake glam and unveils the authentic star system; the one with its fascinating and unique fashion identity, where it rains as much as in bloody England, but despite it all, the place that has changed my life forever: welcome to my LA.

By Charlotte Neuwels

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Chapter 1- The journey

“Everybody comes to Hollywood, they wanna make it in the neighbourhoods”

here was something I was even more excited about: diving into the celebrity culture I had been passionate about ever since I was a teenager, and which was most probably one of the main reasons that led me to choose LA as my gap year destination. I wasn’t so much interested in meeting those people but much more about living their routines and experiencing what everyone was envying about their lives.

My first disenchantment with Hollywood happened in Feb- ruary, the red carpet month. When I heard that the Golden

Chapter 2- The dream factory

Ready? set,... Action !

8 years old and eager was I when I arrived in LA for the first time. After a 16 hour flight and painfully dragging 50 kilos worth of fashion goods across the planet, I had finally touched down in my Eldorado. Waiting for me at LAX, Black SUV and personal chauffeur. Cliché much? I had 6 months away from my routine to live my craziest dreams and LA was the perfect setting to achieve that. Eager I said I was? No. I was impatient to jump into the unknown.

As I settled down in my first house, I lost no time in coming face to face with the craziness of the American culture -or of a human being, as my first host, Annette, a sixty-something year old lady with a craze for permanent make up and surgeries, was welcoming me into what I was soon to call my new home. “Mi casa es su casa” she proudly claimed when I discovered my bedroom, which was decorated by dozens of creepy looking porcelain dolls. Did she mistake my nationality? Or maybe she thought Spanish was the language we spoke in my native Belgium. With nine international students constantly moving in and out of her house, she probably didn’t even care. Yes, the traditional cultural chock had, indeed, happened and yet, faster then I expected.

I quickly adapted to my new life with the help of my fellow housemates. Everyday life was a circus; students barely speaking English trying to communicate with the incongruous Annette at day, mixed with the city life-style at night. I clearly was on for a zany ride, not the one I expected though, but nonetheless a very exciting one.

The following months were amongst the most exciting I’ve ever lived. New friends, school, food, routine: I was living a whole new life like a duck takes to water. I moved from the doubtful Fairfax district to the more respected Beverly Hills, Annette having decided to move me to her daughter‘s place: she turned out to be as surprising an individual as her mother was, single yet mothering an unbearable Chihuahua, living in a condo and driving a car she could barely afford: A “housewives of Beverly Hills” failed wannabe. I was also lucky enough to finally experience ‘da’ LA life; attend award parties, dined and shopped at the most fashionable spots, run errands to Coffee Bean (because Starbucks is already “soooo over” there), be in the audience of shows I used to watch from the other side of the world and even run into some famous socialites at local shopping centres. To sum it up, I was living a wide awake dream. On the other hand, I also had my international student life, with my friends, our trips to local bars, our day trips to ‘Magic Mountains’ and our apartment parties. Overall, I was able to live two lives at the same time and mostly be fulfilled by both of them..

1However, my first disenchantment with Hollywood happened in February, the red carpet month. When I heard that the Golden Globes were being set up 2 miles away from where I lived, I decided, despite the heavy rain, to join the party. I remember taking the bus – which, by the way, nobody, besides immigrants, homeless and, of course, me, takes - to go to the Beverly Hilton hotel (yes the one where Whitney took her final alcohol shot - West LA is a “small small” world) where the event was about to run. The anticipated designer dresses, along with the A-list attendance were enough aspects to send me over the moon with excitement. Disillusionment, however, happened: nothing of what I had planned to see turned up. Instead of living a scene à la “Rachel Zoe project”, I spent a couple of hours along with a dozen of other people ridiculously trying to get a glimpse of my favourite stars through black tinted windows that never opened. By the time I gave up, I had seen nobody of interest to me, was soaking wet and most of all, had lost my time. The picture sounds ridiculous? Well, it was… I realized that what kept me excited in those two hours of observation was the fuss going on around the whole event: event planners, stylists, drivers, police, paparazzi all gathered in one place to create the magic of what was being broadcast on live television at the very same time. The dream factory was on. Somehow, something happened at that very same moment; and I wanted to be one of them.

First excited, I slowly realized that being the neighbour to the A-B-C –class, or however you class them- list, celebrities was becoming more and more jaded. Paparazzi and traffic jams caused by film sets and stars became routine. It got so bad that the day I passed by “The Ivy”, the Beverly Hills famous eatery, and saw photographers awaiting outside for Paris Hilton, I walked away… couldn’t be bothered to wait for “that”.Fame is an accessory in the city and everyone who lives there couldn’t care less. The only audience that the paparazzi exist for are the rest of the world. No one in LA cares about what is going on in town: everyone just works his butt off to make the dream factory work. I felt like Truman, played by Jim Carrey in 1998, and who once was the star of his real life television show: I was actually living on the set of an on-going soap opera for which the audience was the entire rest of the planet.

Chapter 3- The fashion

It’s bananas !

s I became interested about how the glossy industry functioned, I started to spend most of my time observing people around me. Living a block away from the trendy Robertson Boulevard made it of course, much easier. As a fashion student to be, I was mostly startled by the fashion identity of the city, which I hadn’t taken care to notice un-til then. The more I lived there, the more I became fascinated by the Angelino’s particular approach on the matter.

Let’s put it straight: LA fashion has never been credited for its true value. In fact, the Los Angeles fashion scene has been too often misjudged as home of the tasteless Ed Hardy and the blingy Juicy Couture, consequently coming out unnoticed in the international fashion scene, as most of the industry’s influential leaders neglect it for its big East Coast sister, New York.

Forget the 90’s ‘pretty woman’ stereotypes, Rodeo Drive and the bling of Beverly Hills, the new

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he fascinating thing about LA, is that there are no similar places in the world. Its haters clearly didn’t get it. The city is awfully ugly, that’s a fact. But who cares? It’s a place where you can become whoever you al-ways wanted to be. Everyone can be their own celebrity in LA: it’s not about who you are, it’s about how you are. The unique energy of the city will intoxicate the weakest and empower the strongest: it’s primarily up to you.

Throughout the six months I lived in the City of Angels, I met incredibly different people; I rode the bus with love-ly Latinos housemaids, treasured discovering diverse culture throughout my international mates, and enjoyed spending nights out with the rich and famous at the Chateau Marmont. I also realized that the so-called an-gels are rather rare to find in this city full of vices. But not only did I learn about the city. I also learned about my-self and about others. I experienced sharing, laughing and learning. Overall, I had an eclectic time. I understand now why LA has been such a fascinating place to the rest of the world: it’s a city where those who are poles apart, meet, and contradictions rule the town. You either love it or hate it but there is surely nowhere else like it.

I could list the celebrities I ran into or interacted with, but in the end, it’s not what made my stay in LA the amazing journey it has been. The human experience of travelling, transformed the person I was, into the one I am today. I figured out what I wanted for my future and what I didn’t.

“Take me to the place I love, take me all the way” used to sing Anthony Kiedis in his band 1992’s hit Under the bridge. These words have become my anthem ever since I left the City of Angels. Now, where am I in my life? Well, LA inspired me to learn about fashion but even more about the “behind the scenes” of the entertainment industry. I currently pur-sue adegree in the UK and am impatiently waiting to graduate in 2013, when I plan to fly back to the West Coast in order to pursue my career within the celebrity industry as a publicist. I may not be in Hollywood just yet, but it’s sure where I want to start the rest of my own life.Travelling is an experience I would recommend to everyone, but if you do, dive in it with 100% of your soul, and live everyday as it comes and so, you can only become a better person and maybe change your life forever.•

Epilogue

“ Take me to the place I love, take me all the way ”

boutiques of Lindsay, in between two trips to rehab or Beyoncé, when she is in town. For the old school look, Little Vintage is the best address. It’s pricey but they sell designer’s collectors and we all know that ‘THAT IS’ priceless …

Most of you will think that LA does not contribute much, in terms of inspiration, to the fashion industry; in fact, did you even know that there was an official fashion week in LA? No? Well, who cares anyway? LA is all about who wears what and not about anonymous models walking down seriously restricted runways. LA’s about fun, col-ours and causality. Don’t misjudge the city; it has a very strong place within the fashion dictatorship: it is just not properly credited for it. The maxi dresses? The Louboutin craze? The oversized knitwear? They all started at a lo-cal coffee house in west LA where some fashion icons were unexpectedly snapped having their daily caffeine fix.

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generation of the LA “it” girls are only to be found on the district of West Hollywood, Santa Monica and Studio city. Those Fashionistas rarely cross the border of these neighbourhoods and never will you find them in the city’s “fashion district” which is located in the doubtful Downtown of the city, far from the expensive Western bor-oughs. The fashion district only serves as headquarters to the local wholesale businesses and fabric stores which fuel the high-end boutiques of the west side. The main fashion school, FIDM, which has been fea-tured in many television show (the Hills, Project Runway, etc.) can also be found within that area of the city.

LA’s fashion isn’t about high fashion either: it is about taking risks. Most of the city’s fashionistas prefer to play it safe when it comes to dressing, preferring to look incognito rather than looking perfect. If I had to sum up LA’s fashion identity, I would tell you this: Kelly Cutrone is to LA what Anna Wintour is to Manhattan; rawer, authentic and careless. LA style, it is flip flops at business meeting, messy hair for a night out, skinny rich women in oversized clothes and Hermes bags for the gym run. Believe me, there are no places anywhere else in the world where you’ll witness a Birkin bag hanging around in the gym lockers! Los Angeles’ fashion sense is about a “couldn’t care less attitude” and a mix of casualness and high end designer influence. Because, don’t take me wrong, the white oversized t-shirt on that gorgeous blonde girl, probably cost hundreds of dollars and, if those jeans aren’t True Religion, they are probably from an expensive local designer. Most of the shops selling the latest fashion are to be found either on Robertson Boulevard or on Melrose Avenue, both located in the hip gay neighbourhood of West Hollywood. Kitson, Intermix, and Curve are amongstt the favourite

1. International student life 2. Hollywood sign 3. Rachel Zoe, LA fashion icon 4. Grammy award 2010 5. Usual scene of paparazzi chaos in LA’s streets

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Midday in Paris

Photography and Styling: Charlotte NeuwelsModelling : Marie Gabrielle Peaucelle

At 1970, we are obsessed with ‘We are hand-some’ spring/summer collection The Roman-tics. Made of vibrant prints and high-den-sity colours, the swimwear collection is

one of this season’s ‘must have’. Bikini, bodysuit, leggings, beach dresses… the choice is large, but each item is care-fully designed to embrace the women body gracefully. ‘We are handsome’, launched in 2009, even brings the one-piece swimsuit back into fashion with its surrealist ap-proach to design. The Australian based la-bel is a favourite of Miss Rihanna who has been spotted wearing several custom-made pieces at the beach. each item of the col-lection is hand sew and made with high quality lycra to preserve the bold colours

to fade away. http://wearehandsome.com/

Tie-dye is finally back in business, and it feels so right! The print technique, that has been highly popular during the 60’s zeitgeist, hasn’t been seen since its last revival in the 90’s. However 2012 seems to be the year many designers have chosen to revisit once again the famous pattern. Produced in countless shapes and fits, tie-dye is the perfect pick for a casual, yet hip, summer look. Wear it as a maxi dress in Saint Tropez, or go for a more urban alternative with a loose tie-dye top and ripped jeans in the East Vil-lage: the possibility of styling are end-less! We particularly like the approach ‘Label lab’ has taken over the matter in its most recent collection which offers tie-dye oversized shirts, mini dresses as well as tribal matching garments for a to-

tal BoHo look !http://www.labellab.co.uk/

F A S H I O N T R E N D S

Travel Essentials

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dress: manouch

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trousers and top: ZaraBelt: Primark

Glasses: TopshopNecklace :vintage

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Shorts: sans soucistop: Alice + Olivia Necklace :vintage

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Dress: Forever 21Belt: H&M

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logo was designed. Georges Vuitton gave to the brand what it has been missing: an identity. Throughout the 20th century, the brand, met huge success within the higher social classes who appreciated the com-pany’s luggage creations and LV slowly became a symbol of wealth. The brand’s popularity reached a peak in the 1990’s when the intoxicat-ing logomania spread throughout the masses. Victim of too much success, Louis Vuitton became one the most copied brand in the world therefore losing its true value to the brand’s initial clients. Something had to change in order to save the house. It was 1997.

Once you reach the end of the showcase’s first part, you are invit-ed to take the stairs that’ll take you into a whole different universe. The aesthetical transition is extreme, just as it has been for the brand itself: From the monochromic and peaceful historical atmosphere, you’ll move on to a noisy, flashy and unexpected area where mu-sic videos, pornographic pictures and pop cultural references are displayed on the shiny walls: wel-come to the world of Marc Jacobs.

It took only 15 years to Marc Jacobs to built up a strong identity for the brand, develop the ready to wear department and transform Louis Vuitton into a global fashion empire.Hired at only 25 years old, the American designer was asked to move to Paris in 1997, in the hope of rejuvenating the dorky brand. Mission accomplished! From rappers to bourgeoisie, pop stars to Japanese tourists, there is now something for everyone at Louis Vuit-

ton, not because of its material offer but because of the con-cept behind its famous initials: power and establishment.

Alongside your visit into the American designer’s crea-tive world, you’ll appreciate his most memorable crea-tions for the house of Vuitton, including bags, acces-

sories and ready to wear. The exhibition also unravels the different collaborations that have taken place in that time such as Takashi Murakami’s who revisited in a colourful way the famous hologram leather goods, sig-nature pieces of the house.

Even tough little is said about what happened in between the death of the founder and the arrival of Jacobs at the house, the exhibition remain a successful display of the evolution that occurs into fashion, culture and soci-ety and how successful the brand has been at adapting its offers throughout those 150 years and becoming the number 1 luxury brand it is today. While Vuitton is to thank for creating such

an emblematic symbol of Parisian chic, Marc Jacobs is to venerate to have it transformed into the mythic brand it now is. In only fifteen years, the American fashion director made of the venerable house a sym-bol of rock, glam and pop art. Louis Vuitton can rest in peace; the future of LV is carefully taken care of.•

Story of a MythThe crowd gathered outside “Les arts decoratifs” set the tone: polished gay boys, good-looking girls, Japanese visitors and old eccentrics to-gether form the long and hectic queue outside the building in central Paris. One would wonder: What could bring all these people together? A Louis Vuitton and Marc Jacobs exhibition, of course! The event every fashionista has been anticipat-ing has finally opened and judging by the number of people gathered there, it is a fashion event not to miss and a good excuse for many to travel to the most beautiful city in the world…! We, at 1970, were amongst those overexcited people standing there, and we bring you inside with us.

Les arts decoratifs, is ‘the place to be’ in Paris; the museum is the location that had been chosen to recount the amazing

journey of the French fashion house Louis Vuit-ton. The much-anticipated showcase is set over two floors. The first, which focuses on the histori-cal aspect of the house, recalls the time when Mon-sieur Louis Vuitton founded his business in 1854. The founder, as we must remember, never created any fashion goods in his lifetime. It was, at first, a small family business, which specialized in creat-

ing suitcases for the bourgeoisie to carry Haute Couture goods whilst travelling. Many of which you can observe as you wander in the museum.

Throughout his life, Vuitton realized his business’s great position within the fashion market, to which his offer was unique. He became more experimen-tal with his design creating items such transportable beds, which can be seen in the museum gallery. However, it is only when his son, Georges, took over the family business, after his death, that the famous LV

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A R T T R E N D S

Thank you Marie Gabrielle Peaucelle

Pollyanna Ornellas

Tercia Ornella

Megan Brophy

Pat Francis

Renee Lacroix

The city of Paris

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Documents

1970 magazine