1969First celebrity sang National Anthem, Anita Bryant
1970First celebrity sane in half-time show, Carol Channing
1978First post-game show tailored to SB, All in the Family
1979Famous Joe Greene Coca Cola ad 1984First MacIntosh Apple ad
1985--$500,000 ads 1989First ad meter 1995--$1 million ads 2000Dot
com ads, 47% of ads 2004Janet Jackson wardrobe malfunction
2007First consumer-generated ad aired 2011Social media connection
for most ads
Slide 3
2011 Super Bowl $2.8 million and $3 million for 30 seconds
Slide 4
Who's Buying What in Super Bowl 2011
Slide 5
Best Super Bowl Ad Ever: Round OneSuper
Slide 6
Superbowl ads are about creating BUZZ Both before and after the
game! Audi's ad will contain a hashtag so viewers can follow
conversations about the ad on Twitter. The King of Beers is trying
to drum up pre-game interest around a Clydesdales-themed Super Bowl
ad for Budweiser, starting with two 15-second "to-be-continued"
commercials that ran during the AFC and NFC championship games.
Anheuser-Busch brand released an :18 YouTube teaser to a commercial
"Office Bike-a-Thon," which directs viewers to its Facebook page
(949,000 "likes") at the end of the spot.
Slide 7
Mercedes-Benz launches innovative Twitter marketing campaign
for Superbowl Racing teams led by four celebrities (Serena
Williams, Rev Run, Nick Swisher and Pete Wentz) will make their way
to Cowboys Stadium outside Dallas from Chicago, New York, Los
Angeles and Tampa in specially equipped Mercedes vehicles,
competing in a series of challenges along the way. The winner isnt
who gets there first, but who gets the most points-determined in
part by which team generates the most Twitter activity (what
Mercedes is calling Tweet Fuel) along the way. The teams are
competing for a pair of 2012 C Class Coupes, so the stakes are
high.
Slide 8
E-Trades wisecracking baby character will interact with sports
commentators on both Fox and CBS and with on-air anchors during the
Super Bowl pregame. In addition, E-Trade will show outtakes from
its popular commercials on YouTube and advertise on YouTube during
the days before the Bowl. Meanwhile, Teleflora is hoping its Super
Bowl spot featuring country crooner Faith Hill will turn heads.
Look for the commercial to draw attention to a Teleflora "Flower
Coach" app for iPhone and iPad app that will let consumers tell
friends via email or Twitter that they are sending them
flowers.
Slide 9
M&M's, part of Mars Inc., is running Facebook.com ads to
promote its e-commerce initiative, mymms.com. Copy mentions this
year's Super Bowl teams, the Pittsburgh Steelers and the Green Bay
Packers. Here's one example: "Get a free bag of officially licensed
Steelers branded M&M's Candies for your Super Bowl party when
you spend $35+ at mymms.com!"
Slide 10
Super Bowl MVP to get Chevrolet Camaro Convertible This
marketing ploy is being employed in spite of a $3 million, 30
second ad spot that General Motors purchased during this years
Super Bowl.
Slide 11
Big three gear up for the big game Super Bowl Sunday yields
nearly twice as many orders for Papa John's, Pizza Hut and Domino's
than any other given day Papa John's If the game goes into
overtime, which it has never done, Papa John's will offer a free
large pizza to everyone in the United States. To be eligible for
the free large, up-to-three-topping pizza if an overtime were to be
forced, consumers need to register for Papa John's online customer
loyalty program, Papa Points, any time until 11:59 p.m. Feb. 5.Papa
Points retail value of about $1 million
Slide 12
Pizza Hut Pizza Hut's "research team has put into perspective
the effects of Super Bowl fans' pizza dependency. For example: 2.3
million feet of Pizza Hut pizza will be sold on the big day enough
to reach the summit of Mount Everest 80 times. 1,200 tons of dough
will be used to make Pizza Hut pizza for Big Game orders twice the
weight of the jumbo video screen inside Cowboys Stadium, site of
this year's game. 90,000 gallons of marinara sauce will be spread
across Pizza Hut pizzas on game day enough to fill more than 5,000
beer kegs. 270,000 Big Dipper pizzas are expected to sell on Pizza
Hut's busiest day. If all of the Big Dipper strips were laid end to
end they would stretch nearly 500 miles long enough to cover the
distance between Green Bay and Pittsburgh. 120,000 Pizza Hut
employees who will be working across America on the company's
busiest day.
Slide 13
Domino's Shortly before last year's Super Bowl, Domino's Pizza
revamped its entire recipe, a risky move leading up to the
industrys biggest day; but a move that paid off
exponentially.revamped This year, the company is anticipating the
delivery of more than 9 million slices of pizza, according to Chris
Brandon, public relations representative for Domino's.
http://www.pizzamarketplace.com/article/178989/Big-three-gear-up-for-the-big-game
Slide 14
Touchdown! Mobile Some 77 percent of adult respondents between
the ages of 18-34 plan to use text messaging during this years game
according to the survey. Its projected that by 2013 three billion
mobile coupons will be issued to subscribers through targeted
advertisements.
http://www.mobile-financial.com/node/13470/Touchdown!-Mobile