Embed Size (px)
Citation preview
Apr 21, 2023
BXF – A (Very) Brief Overview
HPA Retreat
February 2009
Chris Lennon
Apr 21, 2023
BXF
• What we’ll cover…
– What is BXF?
– How does this benefit broadcasters?• How can it reduce costs?
• Can it possibly increase revenues?
– A quick look at the schema structure
Apr 21, 2023
Title
Basic Xylophone Fundamentals?
Apr 21, 2023
Title
Brotherhood of Xenophobic Farmers?
Apr 21, 2023
Title
Boney X-ray Findings?
Apr 21, 2023
BXF
• What is BXF?
– BXF = Broadcast eXchange Format
– SMPTE-2021 = SMPTE name for BXF document
Apr 21, 2023
What Is BXF?
• Initial goal: improve the traffic-automation mess
– File based
– Arcane
– Batch oriented
– So many!
Apr 21, 2023
What Is BXF?
• A Logical Extension
– Content Distribution (spots and programs)
• Similar requirements
• Significant synergy
Apr 21, 2023
Industry Support
• Participation
– All major vendors in key areas
– Excellent user participation
– Since inception, over 150 people, 70 companies
– Today, over 80 active members
Apr 21, 2023
What Is BXF?
• The foundation:
– XML (easily agreed)
– Support for file or message-based comms.
Apr 21, 2023
What Is BXF?
• Fundamentals:
– Schedule / As Run
– Content Metadata
– Content Movement
Apr 21, 2023
Why???
• Key Question: Why would I spend the money it takes to put BXF into my operation?
• Answer: Lower costs, and new revenue
Apr 21, 2023
Decreasing Costs
• How can this save broadcasters money?
Apr 21, 2023
Decreasing Costs
• Operations– Automate manual processes– Reduce duplication of effort– Reduce errors
• Sales
– Reduce makegood/credit situations
Apr 21, 2023
Increasing Revenues
• How can BXF enable new/increased revenue for our customers?
Apr 21, 2023
Increasing Revenues
• Sales
Ability to react to changing demand = opportunistic sales!
Enabling of non-traditional revenue (non-linear, secondary events, etc.)
Reduce makegood/credit situations = allow sales to focus on selling!
Apr 21, 2023
Increasing Revenues
• Content area
Apr 21, 2023
Increasing Revenues
• Ingest
Automated ingest = ability to sell up to “last minute”
Apr 21, 2023
SMPTE Development
• End product(s)
– Schema
– Schema in HTML
– Document (633 pages, but last 550 are detailed schema documentation)
– Available for sale at www.smpte.org
Apr 21, 2023
Next Steps
• RP– Hundreds of man hours in– FCD Ballot ends Feb 19th
• V2.0– Program Contract Data– International Requirements– Non Real-Time– MXF Compatibility– PMCP– Etc.
