19 May 2012 (Sat)BBA Information Systems and

e-Business Management

Agenda

What is ISEM?

Information Systems and eBusiness Management

We are YOUNG, INTERESTING, and PROFESSIONAL

What is Information Systems?Ask Prof. Gordon Davis

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“The Father of Information Systems” Founded the discipline of

Information Systems“Marriage” of Computer Science

and Business Management Worked in the Carlson School of

Management, University of Minnesota, Minneapolis, Minnesota, USA

Retired in 2004

Information Systems ≠ Computer Sciences

Computing Business

Business People

IT People

ISEM People

Information Systems

What are the important resources in an organization?

Information Systems as a Business Discipline

Finance

Accounting

Human Resources

Information Systems and e-

Business Management

The ISEM concentration provides students with the knowledge and skills to be a

trouble-shooter, a practical problem-solver, and an effective communicator liaising with

e-Business and information technology professionals and end-users to solve

management problems

Programme Objective

Computing Business

Business People

IT People

ISEM People

Information Systems

e-Business Management Business Systems Analysis and Design IT Auditing

Concentration Highlights

Career Path: e-Business Management

Menu < Enter Transition Line >

Career Path: e-Business Management

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Social Technology

Marketing

Business People

IT People

E-Marketer

Information Systems

Career Path: e-Business Management

Career Path: Business Systems Analysis

Career Path: IT Auditing

Our ISEM program is the Second university programme in Asia/Asia-Pacific found to be in alignment with Information Systems Audit and Control Association (ISACA) Model Curriculum Graduates of our ISEM program requires only additional of two-year work experience toward the Certified Information Systems Auditor (CISA) designation

Career Path: IT Auditing

Potential Jobs for Graduate in IT audit, control, and security

IS auditors/IT auditors Project managers IT risk managers IS consultants Security analyst

Potential Employers Big 4 (Deloitte Touche Tohmatsu, Ernst & Young, KPMG, PricewaterhouseCoopers)Banks

Student Learning and Activities

Service Learning Give advice for NGO in developing

their website and information systems; provide services for the community

Examples : http://biciline.tungwahcsd.org http://www.jmhf.org心晴行動

Student Learning and Activities

Business and IT Case Competitions

Additional Information

(C) Year Round Information Day @ Facebook

Year Round Information Day @ Facebook

www.facebook.com/hkbu.sob

www.facebook.com/hkbu.isem

(D) HKBU Business School Blog

Anything you want to know about our BBA (Hons) Programme & School of Business, please visit our blog @

http://www.hkbu.edu.hk/busblog

Year 2003 2004 2005 2006 2007 2008 2009

ACCT 7778.36 8353.69 9521.27 10343.10 11108.60 12044.78 10261.98

AECON 7532.74 9683.57 10817.72 11661.19 12092.38 11949.85 11747.87

CBS 7536.11 9231.31 10534.20 10407.21 11704.92 13023.86 9787.24

FIN 9413.14 10180.84 10704.31 11658.96 14034.00 12396.67 11218.29

HRM 7800.09 9277.27 9886.72 10708.69 11876.50 12251.29 10558.97

ISM/ISEM 7898.42 9326.75 10093.47 10285.00 12356.21 12231.44 10730.15

MKT 8278.70 9237.23 10354.88 10802.47 12375.10 12341.75 10633.33

Average Salary of our Fresh Graduates

Programme Curriculum Courses in the BBA Core and Complementary

Study ISEM 2450 Management Information Systems I.T. 1120 Business Information Systems

Concentration Required Courses(3) ISEM 2600 Data Management in Business ISEM 3010 Business Systems Analysis and Design ISEM 3240 Electronic Commerce

Concentration Elective Courses (4) ISEM 2110 Programming for Business Applications ISEM 3120 Seminar in Information Systems and e-Business Management ISEM 3130 e-Marketing ISEM 3140 Web Site Design and Business Applications ISEM 3221-2 Development of Small Management Information Systems ISEM 3410 Telecommunication and Networking in Business ISEM 3510 Consumer Insight: Consumer Knowledge Management and Web Analytics ISEM 3610 Decision Support and Intelligent Systems in Business ISEM xxxx IS Auditing ISEM xxxx IS Governance and Control

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Thank you!