Make plans now to attend!

Permanent Showrooms: January 13-19, 2010Christmas & Floral FINDS

and Garden & Outdoor FINDS:January 15-18, 2010

IN THIS ISSUE:January Seminar:

Holiday Inspirations by World Renowned Designer

René Van Rems, AIFD

June Highlights

January 2010: Christmas isRight at Home in Red

A Review of the June Market By J

January 2010 Show Schedule

…and much more!

TRENDS is published by American Floral Industry Association

Back issues, additional copies, and electronic delivery are available upon request.

AFIAP.O. Box 420244Dallas, TX 75342-0244

T: 214.742.2747F: 214.742.2648E: rpoling@afia.net

© 2009 / Printed in U.S.A. / Production: springboardagency.com

P.O. Box 420244 Dallas, TX 75342-0244

19 3RD QUARTER2009

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19 3RD QUARTER2009

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As I sit down to write my final Articles as Spokesperson of the American Floral Industry Association…I’m so proud of what we have accomplished over the past few years working together to make Magic for the Holidays!

The Dallas Market Center and International Floral and Gift Center have undergone so many positive changes… Expanded Entrances, Music, Flat Screen TV’s, Education and Industry Events, Contest and much more… creating NEW Opportunities for AFIA Members, and Dallas buyers! Improving the buying experience for Everyone that comes to Dallas has been our MISSION!

Our June Holiday and Home Expo was no exception… as the Dallas Market Center created yet another breathtaking Venue… opening up a Bright Shining Avenue directly into the IFGC from the Second Floor of the World Trade Center… with Trend Forward Fashionable Displays lining this expanse… Both Galt International and Lincoln Imports helped

January Seminar:Holiday inSpirationS: a new european perSpectiveBy rené van remS aiFd1 p.M. JANuAry 15, 2010SEASONS GAllEry, IFGC rené van rems, AIFD is a world-renowned ambassador of the floral industry.

Originally from Amsterdam, rené has called San Diego, California, home for over 25 years.

He is a member of the American Institute of Floral Designers (AIFD) and the National Speakers Association (NSA).

rené van rems AIFD of rené van rems Interna-tional in Vista, Calif. has been recognized with the American Institute of Floral Designers’ (AIFD) Award of Distinguished Service to the Floral Industry. rene was chosen for his continued support of the floral industry through growers, wholesalers, garden clubs, students and members of the floral community.

He also served ten years as Director of promo-tion for the California Cut Flower Commission conducting masterful stage programs across the nation for California’s flower industry.

rené was formally educated in the entire spec-trum of Floriculture through his studies at the world famous Amsterdam Floral Institute. He has led design shows, workshops, and seminars throughout the uS, Canada, Europe, and Asia on the styling and enjoyment of fresh-cut flowers, merchandising techniques, sales and marketing strategies, and care and handling.

rené and his work have been featured in numer-ous national publications like Better Homes & Gardens, Sunset Magazine, and Flowers& Mag-azine. His new book, rENE’S BOuQuETS- A Guide To Euro-Style Hand-Tied Bouquets has met with worldwide acclaim as the definitive work on this European technique now sweeping the uS.

rené and his work have been featured on Home & Garden Television, showcasing European influ-ence on trends in American floral design. The American Horticultural Society has awarded him the Francis Jones poetker Award. rené was the recipient of the los Angeles Flower Market’s first annual rené van rems Award for excellence in design education.

continued on inside...

What a Wonderful World… in dallas!

at this years Holiday and Home Expo had both! The Dallas Market Center offered Educational Seminars that got buyers Excited, Motivated, Inspired and EDuCATED… Marc Bass AIFD, Matt Wood AIFD, hosted FrEE Design Seminars that were WOrlD ClASS…

I personally hosted a panel discussion on BEST Business practices…featuring Tina rojahn-Esafy, Karyn Brooke AIFD, and Jon Throne AIFD. These experts shared their BEST Ideas and Success Strategies for 2010 and beyond!

Nearly Every Showroom offered incentives and show specials to help buyers strategically plan, and buy for the coming holidays!

What Market would be complete without our Crowd pleasing J’s Top Ten picks… and patented DISCOVEry Tours…Showcasing the BEST in permanent plants and Containers for Interior plant-Scapes! Autograph Foliages premiered a NEW line of Fade resistant Foliages, along with Hundreds of Examples of the plants, trees and Foliages to fit any project. Amazing Green offered a NEW OlIVE Tree that speaks to NEW Color (Grey Greens) and Italian Influences… (olives)… Bellissimo!

My Christmas Tour highlighted numerous companies that offered CHrISTMAS In STOCK for last minute buyers…or those ready to re-stock for the coming Holiday! Mr Christmas…Jim Marvin showcased COlOr aplenty for this years yuletide Spirits!

As my Spokesperson Duties come to a close with the American Flower Industry Association…

I am excited to share that I will be BACK in January as part of the Dallas Market Team…your OFFICIAl Tour guide to EVEryTHING FlOWErS…Trends, Display and Merchandising, Christmas and Interior plant-scaping…throughout the Entire Dallas Market… offering my Design Expertise…for everyone Traveling to Dallas…The HOME For Everything Christmas! I look forward to seeing you… In Dallas this coming January!

transform this new passage into a MuST See VENuE…and MuST Buy location for the hundreds of buyers that journeyed to Dallas this JuNE!

This new expanse opened a FAST Track for Buyers to see our Wonderful Worlds of Flowers, Christmas and Decorative Accessories that lie in wait for them in the IFGC!

unbelievable Displays and Mar velous Merchandise extended END to END of the IFGC. One of my personal DISplAy Favorites is the Wedding Table Created inside Allstate Floral & Craft. Simply Stunning!

Weddings are on everyone’s mind and the with Dahlias, peonies and Orchids popping up everywhere… Buyers had plenty to choose from… Winward International showcased Fashionista Color Displays that were highlighted with Detailed FINE ArT Backdrops…When renée Heinicke and Matt Wood collaborate…yOur Senses go into OVErDrIVE!

“Organic”, “Environmental”, “Sustainable” “ECO-friendly”…were words heard throughout the entire market… and these “GrEEN” Feelings and sentiments were AlIVE and WEll in many products. Sustainable Bio-degradable Bamboo Containers from Unlimited Containers…Bamboo Motifs and Foliage Accents in Gorgeous Glass from Diamond Star…And the lOOK and Sound of Water elements at Lins Imports! Everyone is getting their “GrEEN Game” on for 2010!

California Floral Imports expanded further into the IFGC with their new Showroom that offered buyers incredible volume discounts…and Craig Bachman delivered value, quality and price to Buyers from around the Globe!

VAluE and SErVICE have become an important part of the buying equation and AFIA members made sure the buyers

a reVieW With Thoughts by J June 2009 Market

Fashionista Colors: Pink & OrangeSeen At: Winward

Wedding TableSeen At: Allstate Floral & Craft

Botanical Twig TraySeen At: Lins International

California Floral Imports

Wednesday, January 13Java Jumpstart8:30 a.m., 1st Floor, IFGCBuyers, jumpstart your day with a cup of Starbucks coffee and a Krispy Kreme donut.

Thursday, January 14Java Jumpstart8:30 a.m., 1st Floor, IFGCBuyers, jumpstart your day with a cup of Starbucks coffee and a Krispy Kreme donut.

Discovery Tour – Christmas Trees11a.m., Meet in IFGC lobbypresenter: J Schwanke AIFD, pFCI, AAF The Christmas tree is the center of any holiday celebration and your Christmas presentation. Join Design Expert J Schwanke AIFD, pFCI, AAF as he showcases the many choices in artificial trees – iced, frosted, flocked, lED pre-lit, inverted, twig, slim and every variety, Noble fir to Scotch pine.

Seminar – Home Trends & Design StyleNoon, Seasons Gallery, IFGCpresenter: Susanna Salk$5 includes box lunchSusanna Salk appears monthly on NBC’s “Today Show” to discuss design style and has also produced and hosted regular segments on CBS’ “Early Show.” She helped launch Elle Décor as interior design manager and later became contributing editor. In 2003, she joined House and Garden magazine and served as Special projects Editor until it closed. She is the author of “Weekend retreats”, which debuted last April and will release a new book, “rooms of Their Own” this year. Big Cash Giveaway 4 p.m., 1st Floor, IFGCShop Holiday & Home Expo for your chance to win $500. Just turn in a purchase order from any Holiday & Home Expo exhibitor to be entered into the drawing.

Seminar - Get Connected at our Fab Techno Lab5 p.m., IFGC Internet loungepresenter: J Schwanke AIFD, pFCI, AAFDoes your business communication program include building customer relationships through online social networking? If not, and you are all in a Twitter and can’t look yourself in the Facebook, it’s time. This no-intimidation, hands-on session will have you texting, surfing and tweeting as well as any teenager. Fun gathering tackling serious business. lOl.

It’s Party Time!6-7:30 p.m., Back Corridor, IFGC 1Join your fellow buyers and exhibitors for refreshments, live entertainment and fun networking.

Friday, January 15Christmas & Floral FINDS and Garden & Outdoor FINDS 8:30 a.m. Christmas & Floral FINDS and Garden & Outdoor FINDS open in the Expo area located on the 1st floor of the World Trade Center.

Java Jumpstart8:30 a.m., 1st Floor, IFGCBuyers, jumpstart your day with a complimentary cup of Starbucks coffee and a Krispy Kreme donut.

Discovery Tour – Display & Merchandising 9 a.m., Meet in IFGC lobby presenter: J Schwanke AIFD, pFCI, AAF

Need ideas and inspiration on how to present and sell your merchandise? Design Expert J Schwanke points out the showrooms that have most skillfully showcased their products.

Seminar – Holiday Inspirations: A New European Perspective1 p.m. Seasons Gallery, IFGCpresenter: rené van rems, AIFDWatch the Dutch Master Designer create the magic of Christmas, interweaving the science of creativity and the art of business for the most important selling season of the year.

Dutch born designer, author, entertainer and educator, rené van rems recently received the American Institute of Floral Designers (AIFD) Award of Distinguished Service to the Floral Industry. He has lived in California ever since he landed as an exchange student from Amsterdam, Holland After attending The Horticultural Institute of Aalsmeer and the rietveld Academy of Art in Amsterdam, rene studied in london and then brought his talents to the united States.

He has been a featured speaker for AIFD, deyoung Museum in San Francisco, Dallas Museum of Art, Minneapolis Institute of Art and for corporations across the nation. He is the president of rene van rems International, a décor staging, creative marketing and consulting company and is author of the book “rene’s Bouquets”. A booksigning of “rene’s Bouquets” will follow the program. Buyer Hospitality 4 p.m., 1st Floor, IFGC

Discovery Tour – Best of Christmas & Floral and Garden & Outdoor FINDS4 p.m., Meet in the IFGC lobbypresenter: J Schwanke AIFD, pFCI, AAFJoin Design Expert J Schwanke to discover what’s tried, true and new in the FINDS sections next to the International Floral & Gift Center.

Big Cash Giveaway 4 p.m., 1st Floor, IFGCShop Holiday & Home Expo for your chance to win $500. Just turn in a purchase order from any Holiday & Home Expo exhibitor to be entered into the drawing.

Saturday, January 16Java Jumpstart8:30 a.m., 1st Floor, IFGCBuyers, jumpstart your day with a complimentary cup of Starbucks coffee and a Krispy Kreme donut.

Discovery Tour – Colors & Trendspotting9 a.m., Meet in IFGC lobby presenter: J Schwanke AIFD, pFCI, AAFWhat can showroom windows tell you about upcoming trends? Follow Design Expert J Schwanke as he points out the season’s most popular colors and strongest trends.

Seminar – Internet is for the Dough, Not Just the Show!12 p.m. Seasons Gallery, IFGCpresenter: Tom Shay, profits plusTom Shay was a fourth generation merchant for 25 years which provided him with the knowledge and background that are the backbone of the profitability seminars he presents today on promotion, customer loyalty, business management, employee skills development and financial control.

Buyer Hospitality 4 p.m.; 1st Floor, IFGC

Big Cash Giveaway 4 p.m., 1st Floor, IFGCShop Holiday & Home Expo for your chance to win $500. Just turn in a purchase order from any Holiday & Home Expo exhibitor to be entered into the drawing.

Sunday, January 17Java Jumpstart8:30 a.m., IFGC lobbyBuyers, jumpstart your day with a complimentary cup of Starbucks coffee and a Krispy Kreme donut.

Buyer Hospitality4 p.m. Christmas & Floral FINDS and Garden & Outdoor FINDS, Expo Area, 1st Floor, WTC

Monday, January 18Buyer Hospitality 4 p.m.; 2nd Floor, IFGC

SHOW SCHEDULE

Permanent Showrooms: January 13-19, 2010

Christmas & Floral FINDS and Garden & Outdoor FINDS:

January 15-18, 2010

J Schwanke, AIFD, pFCI, AAFGet Connected at our Fab Techno lab

Tom Shay, profits plusInternet is for the Dough,

Not Just the Show!

rené van rems, AIFDHoliday Inspirations:

A New European perspective

Susanna SalkHome Trends & Design Style

A full slate of seminars will focus on timely topics this upcoming show in January. Susanna Salk will present “Home Trends & Design Style” by

Susanna Salk at noon Friday, January 15 in the Seasons Gallery, IFGC. She appears monthly on NBC’s “Today Show” to discuss design style

and has also produced and hosted regular segments on CBS’ “Early Show.” She has been with Elle Décor and House & Garden and is the author

of “Weekend retreats”, which debuted in 2009.

Dutch Master Designer rene van rems AIFD will present the program, “Holiday Inspirations: A New European perspective” at 1 p.m. Friday,

January 15 in the Seasons Gallery, IFGC. Van rems recently received the American Institute of Floral Designers (AIFD) Award of Distinguished

Service to the Floral Industry. He attended the Horticultural Institute of Aalsmeer and the rietveld Academy of Art in Amsterdam and studied in

london before bringing his talents to the united States. He is the president of rene van rems International, a décor staging, creative marketing

and consulting company and is the author of the book “rene’s Bouquets”. A signing will follow the program.

Tom Shay, president of profits plus, will speak on “The Internet is for the Dough, Not Just for Show” at noon Saturday, January 16 in the Seasons

Gallery, IFGC. Shay was a fourth-generation merchant for more than 25 years and now offers proven advice on promotion, customer loyalty,

business management design, employee skill development and financial control.

Floral expert J M.H. Schwanke AIFD, pFCI, AAF will lead several Discovery Tours on the newest Christmas trees, showrooms with the best

merchandising, hot trends and great offerings in the Christmas & Floral and Garden & Outdoor sections of FINDS. Schwanke will also lead a

social networking session “Get Connected with our Fab Techno lab” Thursday at 5 p.m. in the IFGC Internet lounge. Attendees will learn how

to build customer relationships in this how-to, hands-on class.

Dallas Market Center and AFIA will host a cocktail reception from 6-7:30 p.m. Thursday, January 14 in the IFGC. During the show, buyers will

also have a chance to win a daily cash prize of $500, Wednesday to Saturday. Each purchase order of $500 from a different Holiday & Home

Expo showroom or booth submitted will qualify for an entry into the day’s drawing.

WHat’S HappEning in JanUary

J’s TOp 10 lISTSJ’s TOp 10 lISTSAllState Took center stage for weddings with pre-made corsages and Boutonnieres that were packaged like precious gems!Lincoln Imports Bell Jar encased TOp TrEND Mushrooms for an impeccable Garden Accent!

Stemspermanent Botanicals have come such a long way…and now Autograph Foliages is offering flame retardant flowers…this yellow (top COlOr) fugi mum is incredibly life like and fire retardant!

Royal Green created a Scented Stargazer lily that looks, feels and SMEllS just like a real stargazer lily…how exciting to incite all our senses!!!

yellow Apple Blossom from Jim Marvin Enterprises reflect the comments of First lady Michelle Obama…for happy flowers…and branch materials.. Great job JIM!

And the Burgundy Magnolia from Winward…feels just like the real thing…fuzzy brown leaf backs…and the exact magnolia petal texture…

ContainersRoyal Greens Silouette Chrome Vases were modern and timely…stately and elegant…

Over in the New Accent Décor showroom…(watch for MOrE updates to this Fantastic showroom in January)…the Same Sillouettes were joined together on a purplE Tray… with stunning European Flair…

A n d G r E E N B A M B O O Etched Cylinders and Bubble Bowls from Diamond Star stole my heart…COlOr, TEXTurE and EXQuISITE Style…

Decorative AccessoriesThis category is always the most difficult…because there are just too many wonderful products to choose from…my highlights…

Angora Bunnies from Renaissance 2000…Koi Fish from Royal Green…

A rED Antiqued Conservatory from Winward International…

And my favorite…a bonsai wall frame…the height of mid-century modern re-visited perfectly…from Lincoln Imports!

It’s been great fun…and a wonderful experience…helping showcase the incredible products the AFIA members create at each and every show for the buyers that come from all over the world… to find the FINEST in permanent Botanicals, Decorative Accessories and Christmas products…

rest assured that my upcoming tours in January will be peppered with MuST HAVE picks…I won’t be able to contain myself…and I’ll insure you continue to get the inside track for the BEST of the BEST at the Dallas Market!

I’ve truly had the TIME of my lIFE creating and preparing “J’s Top Ten picks” for the buyers at the Dallas Market Center and the International Floral & Gift Center. Over the years it was exciting and rewarding to see the great products that were chosen… end up in stores all over the country and ultimately becoming part of homes all over the world!

This final installment of “J’s Top Tens” was no different. My great friends from so many different companies once again created the finest in Colors and Trends… (the lectures provided by the Dallas Market from COlOr Expert lee Eiseman and TrEND CurVE® Guru Michelle lamb… make sure we all have the lATEST information and inside Scoop!) Containers, Decorative Accessories, Stems and pre-mades.

My Top Ten lists were a helpful way for buyers to get the inside scoop and find the latest and greatest products throughout the market! Think of it as a fast track for buying the TOp Things at market! let me share some of the highlights with you!

Colors and TrendsyEllOW and purplE were running neck and neck for TOp Color in the Market…and the purplE VANDA Orchid from Winward helped lead that charge! It’s SOOO realistic!

MINT Green made headlines when Martha Stewart painted her picket fence in the Hamptons MINT…and leave it to Jennifer at Designs Combined to deliver her own version…complete with BuNNIES dressed in MINT!

Royal Green’s Stainless Steel Containers were TOp NOTCH and spot on TrEND in size, shape and texture…

last season everyone was looking for Mercury Glass… and that popular request was fulfilled by UCI…with a multitude of FuNCTIONAl sizes in Mercury Glass!

Drieds are making a comeback… thanks to our friends at Natural Botanicals…so many new things to choose from…and the Weeping lepto is a HuGE HIT!

Pre-MadesSucculents were ON FIrE…and the pre-made Succulent Garden from Golden Bell was right on target…

While Winward’s magnolia wreath invited everyone to touch and see if it was rEAl!

Direct Export’s life-like foliage basket…is a perfect way to display all sorts of items… or create your own arrangement… seconded only by their pre-foamed urns…what a fast easy way to make affordable valuable arrangements!

Color

1. Vanda orchid PlantSeen At: Winward IFGC - 1F215

2. YelloW Wild floWersSeen At: Lincoln Imports IFGC - 2F128

3. Green/Black WaVe BoWl and cYlinderSeen At: Diamond Star IFGC - 2F200

4. red 17” Plate With handlesSeen At: Craig Bachman IFGC - 1F406

5. roBin’s eGG Blue toWer, Pot and nestSeen At: Galt International IFGC - 2F448

6. stainless Giant VasesSeen At: Royal Green IFGC - 1F117

7. Mint Green fence and raBBitsSeen At: Designs Combined IFGC - 1F111

8. natural GraPeVineSeen At: Natural Botanicals IFGC - 2F430

9. White PeonYSeen At: Direct Export IFGC - 2F310

10. Green/YelloW riBBonSeen At: Reliant Ribbon IFGC - 2F428

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Stems

1. BurGandY MaGnoliaSeen At: Winward IFGC - 2F215

2. YelloW aPPle BlossoMSeen At: Jim Marvin WTC - 2F239

3. scented casa Blanca lilYSeen At: Royal Green IFGC - 2F117

4. fuGi MuM sPraYSeen At: Autograph Foliages WTC - 3F398

5. WhisPer GreenerYSeen At: Natural Botanicals IFGC - 2F430

6. lace toP tuliPSeen At: Winward IFGC - 1F215

7. Grass sPraYSeen At: Lincoln Imports IFGC -2F128

8. Pearl sPraYSeen At: Allstate IFGC - 2F234

9. Bleached cone hYdranGeaSeen At: Direct Export IFGC - 2F310

10. alstroeMeria steMSeen At: California Floral & Home

IFGC - 1F121

Bonus PickTree Trunk - Lincoln Imports IFGC - 2F128

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Pre-Mades

1. MushrooM Bell JarSeen At: Lincoln Imports IFGC - 2F128

2. cYMBidiuM corsaGeSeen At: Allstate IFGC - 2F234

3. succulent JarsSeen At: GALT International IFGC - 2F448

4. Basket With handleSeen At: Direct Export IFGC - 2F310

5. PeonY BottlesSeen At: Lins IFGC - 2F301

6. MaGnolia WreathSeen At: Winward IFGC - IF215

7. hYdranGea BouquetSeen At: Royal Green IFGC - 1F117

8. succulent GardenSeen At: Golden Bell IFGC 1F235

9. onion Grass BushSeen At: Autograph Foliage WTC - 3F398

10. Pink eGG WreathSeen At: Designs Combined IFGC - 1F111

Bonus PickSpider Gerbera Bowl - Allstate, 2F234

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Trends

1. fashionista colors: Pink & oranGeSeen At: Winward IFGC - 1F215

2. Wall iVY With floWer BucketSeen At: Direct Export IFGC - 2F310

3. VelVet seWn eGGsSeen At: Designs Combined IFGC- 1F111

4. haPPY color riBBonSeen At: Reliant Ribbon IFGC - 2F428

5. succulent WreathSeen At: Lincoln Imports IFGC - 2F128

6. clear Vase With artistic treeSeen At: Diamond Star IFGC - 2F200

7. filiGree BottlesSeen At: Galt International IFGC - 2F448

8. MercurY Glass containersSeen At: UCI IFGC - 1F407

9. leaf desiGn VasesSeen At: Royal Green IFGC 1F117

10. dried Botanicals WeePinG lePtoSeen At: Natural Botanicals IFGC - 2F430

Bonus PickEarthly Elegance Botanical Flower Frames,

California Floral & Home - IFGC 121

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Containers

1. Green BaMBoo cYlinder and BuBBle BoWlSeen At: Diamond Star IFGC - 2F200

2. crackle VaseSeen At: UCI IFGC - 1F407

3. artichoke containersSeen At: Lincoln Imports IFGC - 2F128

4. Green BottlesSeen At: GALT International IFGC - 2F448

5. Joined VasesSeen At: Accent Decor IFGC - 2F448

6. Black Vine VaseSeen At: Direct Export IFGC - 2F310

7. tWiG containerSeen At: Jim Marvin WTC - 239

8. chroMe flat VasesSeen At: Royal Green IFGC - 1F117

9. oYster urnsSeen At: Winward IFGC - 1F215

10. Glass tuBes Seen At: Designs Combined IFGC - 1F111

Bonus PickPlanters, Autograph Foliage - WTC 398. Pedestal Containers, Direct Export - IFGC

2F310

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Decorative Accessories

1. Bonsai Wall fraMeSeen At: Lincoln Imports IFGC - 2F128

2. conserVatorYSeen At: Winward IFGC - 1F215

3. BaMBoo Plants With rootsSeen At: Royal Green IFGC - 1F117

4. delux ficus treeSeen At: Direct Export IFGC 2F310

5. Wall clockSeen At: Designs Combined

IFGC - 1F111

6. GoBi lanternSeen At: Accent Decor IFGC - 2F446

7. koi fishSeen At: Royal Green IFGC - 1F117

8. anGora BunniesSeen At: Renaissance 2000 IFGC - 2F333

9. caPiz shell curtainSeen At: California Floral & Home IFGC

- 1F121

10. Moss BallsSeen At: Direct Export IFGC - 2F310

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