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The must attend event

for the Mexican steel sector

January 28-30 2013, Camino Real Hotel, Monterrey

Forum

18th

Confirmed speakers include:•Máximo Vedoya, Chief Executive Officer, Ternium Mexico• Leonardo Vaquero Negrete, Purchasing Manager,

Ford Motor Company• Ing. Teodoro González Garza, Chief Executive Officer, Tubacero• Norma Yolanda Robles Rosales, Federal Delegate of the Mexican

Ministry of Economy in Monterrey, Nuevo Leon•Luis Landois, Senior Director, AHMSA• Arturo Marroquin, General Manager, Acero Prime•Anne Riley, Managing Editor, American Metal Market• Guillermo Rey, Chief Marketing Manager, ArcelorMittal Mexico• Ricardo Hernandez, General Manager, Mexico Operations,

Marmon Keystone• Oscar Rivera, Vice President and General Manager Mexico, Ryerson• Demetrio M. Velasco, Sales Manager, Mexico, Central and

South America, AMI GE• Sean Davidson, Scrap Editor, American Metal Market• Rodrigo Alonso, Mexican Correspondent, Steel First,

a Metal Bulletin Product

Media Partners

Silver Sponsors

Red Bud Industries

Exhibitor

Gold Sponsor

The Mexican steel sector is on the move, led by a strong national economy relative to the rest of the world and a buoyant automotive production sector. As foreign automotive companies set up shop within national boundaries, the entire supply chain is being stimulated and opportunities are ripe for the picking. American Metal Market Events’ 18th Annual Mexican Steel Forum will once again bring together the leading industry players from Mexico and foreign customers and investors to discuss the implications of these market shifts and what they will mean for your business. With over 250 delegates attending last year, representing commodity providers, Mexican and foreign steel producers, service centers, distributors, processors, OEMs and leading construction and automotive industry representatives, this forum brings the entire supply chain under one roof for networking and business opportunities at an event not to be missed.

Benefits of attending:• Acquire a comprehensive understanding of steel market

dynamics globally and in the Mexican market, including analysis of steel import and export levels

• Gain insight into what the new government policy towards the steel industry will be and how it will affect your business

• Hear directly from foreign OEMs on their regional strategies, expansion plans and capacities – network with over 250 senior level decision makers from along the entire supply chain

• Make the connections you need to take advantage of the opportunities present in Mexico’s dynamic market.

• Steel mills•Steel and raw material traders•Iron ore producers•Automotive manufacturers• Technology providers

(furnaces, software etc)•Stockholders

•Construction companies•Brokers• Engineering and strategic

consultants•Shipping companies• Galvanizers and steel

service centres

Job titles of attendees at last year’s event

Who should attend?

January 28-30 2013 at the Camino Real hotel, Monterrey

Forum

18th

General Manager/MD/President/Chairman/CEO ................. 13% Sales/Marketing/Business Development ................... 36%

Head of Region/Division/ Plant ................................. 28%

Procurement/Buying/ Purchasing ........................ 11%

Other ................................ 7% Trader ............................... 4% Engineer ........................... 3% Analyst/Consultant ............ 1%

Day One Monday January 28, 2013

4:00pm Registration and exhibition booths open

5:00pm Networking welcome reception

Day Two Tuesday January 29, 2013

8:30am Registration, exhibition booths and continental breakfast open

9:30am Welcoming remarks by American Metal Market

Anne Riley, Managing Editor, American Metal Market

9:45am Supporting the steel and automotive sectors in Nuevo Leon

Norma Yolanda Robles Rosales, Federal Delegate of the Mexican Ministry of Economy in Monterrey, Nuevo Leon

10:15am Mexican steel industry outlook • World economy and the

steel industry • Effect on the Mexican

steel industry • Main challenges for the Mexican

steel industry Máximo Vedoya, Chief Executive

Officer, Ternium Mexico

10:45am Morning refreshments and networking break

11:30am Steel producers panel • Where is the market going from

the supply side perspective? • What measures are producers

taking to deal with the increased level of imports they are facing?

• Types of steel and questions of quality: Are we seeing an increase in demand for high strength steel?

• Increasing melt capacity in Mexico and the impact on the market

• Review of key projects in development

Luis Landois, Senior Director, AHMSA Ing. Teodoro González Garza, Chief

Executive Officer, Tubacero Guillermo Rey, Chief Marketing

Manager, ArcelorMittal Mexico Rodrigo Alonso, Mexican

Correspondent, Steel First, a Metal Bulletin Product, moderator

12:30pm Lunch

2:00pm The automotive sector: Shifting landscape, shifting demand for steel

• Overview of the automotive sector in Mexico: Will growth continue?

• Has there been or will there be a shift in demand for commodity-based products?

• Changing needs of end users in the automotive space and what this means for purchasing strategy

• Facilitating long-term commodity sourcing deals: What are the OEMs looking for from suppliers?

• To what degree are alternative materials being used to reduce weight and increase safety? Are suppliers reacting enough to these changing technological demands?

Leonardo Vaquero Negrete, Purchasing Manager, Ford Motor Company

2:30pm AMM presentation – pricing methodology

Sean Davidson, Scrap Editor, American Metal Market

3:00pm Afternoon refreshments and networking break

American Metal Market Events reserve the right to alter the venue, timings and/or speakers

3:45pm How are service centers and distributors responding to changing market conditions?

• Responding to price changes from a distributor perspective: What strategies are distributors taking to protect their margins?

• Identifying and overcoming logistical and operational challenges

• In a fiercely competitive environment for service centers, what are they doing to be more responsive to OEM demands?

What is the outlook for competition going forward?

• Are credit facilities available to finance service centers?

Arturo Marroquin, General Manager, Acero Prime

Ricardo Hernandez, General Manager, Mexico Operations, Marmon Keystone

Oscar Rivera, Vice President and General Manager Mexico, Ryerson

Anne Riley, Managing Editor, American Metal Market, moderator

4:45pm Chairperson’s closing remarks

5:00pm Networking drinks reception

Day Three Wednesday January 30, 2013

9:00am Continental breakfast

9:30am Chairperson’s welcoming remarks

9:45am Government remarks: Supporting the steel industry in the region

10:15am Import demand versus local production in Mexico

• What is the current level of imports into Mexico in the steel sector?

• Where are imports coming from?

• What – if any – factors are indicating a shift in import levels?

• Export potential for steel now and in the future

10:45am Refreshments and networking break

11:15am Scrap recycling overview: Where is the market going?

• How do the US and Mexican markets differ in terms of pricing for scrap?

• What is the state of the domestic scrap market and what can be expected going forward?

• Will we see increasing competition to supply scrap?

Claudio Gonzalez Carrillo, Mechanical Engineer, Reciclacentro

11:45 Minimum investment strategies to improve operations: Optimization and Revamp

• Case 1: Chemical energy optimization in an EAF

• Case 2: Extending the life of legacy DC drives in a Rolling Mill

Demetrio M. Velasco, Sales Manager, Mexico, Central and South America, AMI GE

12:15pm Chairperson’s closing remarks

12:30pm Networking lunch and close of conference

Showcase your company, increase your brand awareness and enhance your networking opportunities by becoming a sponsor of the AMM Mexican Steel Forum.

Sponsorship opportunities developed by American Metals Market Events have become essential tools for organisations in fulfilling their marketing objectives. There are a range of sponsorship opportunities which will enable your company to raise your brand profile before and at the event as well as highlight your company to an audience of senior executives and key decision makers from across the sector. Whatever your role in the Mexican steel market, this is an ideal opportunity to use a new channel to reach your customers and make new business contacts.

For sponsorship & exhibition opportunities, please contact: Mary Connors on +1 646 274 6250 or mconnors@amm.com

Sponsorship & Exhibition Opportunities

Use this unique opportunity to:

• Promote your products/services ...raise your company’s profile to your key audience

• Generate new business ...meet many international and local customers face-to-face

• Enhance your presence ...stand out from the crowd – separate yourself from your competitors

Sponsorship gets your brand in front of a senior, decision making audience. It associates your company with the premier industry event of its kind, right through our pre- and post- event marketing campaigns. American Metal Market Events boast an unparalleled international reach and attract large audiences of high level executives.This is a unique chance to raise your company’s profile, stay ahead of the competition and to be seen as a leading player in the Mexican steel industry with maximum exposure prior, during and after the event.There are also opportunities for exhibition stands in the refreshment area alongside the conference. This gives you the platform to meet face-to-face with key industry figures and discuss the products and services your company has to offer. In addition to this, exhibition stands are located in a prominent position visible to every attendee.

What’s available?

• Host a delegate lunch ...entertain a large number of existing and potential clients

• Coffee break sponsor ...get your message across with high visibility branding

• Delegate bag sponsor/delegate writing folders ...gives your sponsorship longevity as delegates keep these after the event

• Networking opportunities for face-to-face interaction ...and debate with all players within the Mexican steel market

• ABX Group• Acero Prime• Ahmsa• Ahmsa International• Air Liquide• Altos Hornos de Mexico, S.A. B• American Nickeloid Company• Amige• Arcelormittal• Arcelormittal de Mexico• Arrowhead Industries Mexico SA• Atradius Seguros de Crédito• Banco de Mexico• Bettcher Manufacturing, LLC• BNSF Railway• Braner USA, Inc.• BRP• Burson-Marsteller Mexico• BVC Global Trading SA de CV• Canacero• Canadian National Rail• Cargotec• Charter Steel• Cifunsa SA de CV• CN• Coilplus Inc• Coilplus Mexicana, S.A. de C.V• Contenedores Industriales Mex• Cooper T Smith de Mexico S.A.• Cosma Latinamerica• CSX de Mexico• Cummins Inc.• Dacomsa, S. A. de C. V.• Daewoo International Corp• Danieli & Co• Danieli Mexico• David J. Joseph• Deacero S.A de C.V• Deere & Company• Defensa Manufacturing Flex N G• Delphi Diesel Systems SA de CV• Dimeca• Editorial El Porvenir• Enprotech• Especializados En Metal S.A. D• Evraz North America• Fahra Tec SA de CV• Flex-N-Gate• Ford de Mexico• Formex Automative Industries• Formex de Mexico• Fortacero S.A. de C.V.• Frecuencia Tec• Galvasid SA de CV• Ge Energy• Gerdau Corsa• Gerdau Mexico• Gerdau Special Steel America• GMI• Graphite Electrode Sales, Inc.• Grastech Comercial De Mexico • Grupo ABX• Grupo Bocar• Grupo Bursatil Mexicano S.A. D• Grupo Collado, SA de CV• Grupo Modelo• Gtl Servicios Admin. Mexico• Gunderson Concarril, S.A. • Hatch Stamping de Mexico• Henkel Mexicana, S.A. de C.V• Hidroequipos Y Motores S.A. • Hirsh Industries• Hussmann American• Ice Monterrey Stamping• IHI Inc.• IHS Global Insight• INA• INARE• Ing. Bonfiglioli S.P.A.• Inmagusa• ISG Steel Mexico, S.A. de C.V• Isringhausen Planta Mexico

• JSW Steel (USA) Inc.• Kansas City Southern de México• Kobolde & Partners AB• Lagermex, S.A. de C.V.• Lamina Desplegada• Lamina Y Placa Comercial, S.A.• Logistica Woodward SC• Macsteel International USA• Magna Automotive Systems• Magna Powertrain• Manufacturas Zapaliname• Martinrea Developments de Mex• Maxion Fumagalli de México, SA• Metal One de México, S.A. • Metal One México, S.A. de C.V.• Mexico Industry• Mitsui de Mexico• MJ Manufacturing• Mueller Comercial• National Material of Mexico• Nippon Steel Trading Co., Ltd• Nippon Steel Trading Mexico• Norfolk Southern Corporation• Norfolk Southern Mexicana• Novasteel• Novocast• Nucor• Nucor Mexico• Nuevo Leon State• Panel Rey• Pasek Minerales, S.A.• Periodico El Norte• Periodico Milenio• PGT Trucking Inc.• Port of Houston• Precision Strip• Precision Strip de México• Productos Laminados

de Monterrey• Prolamsa• Pytco SA de CV• Ranchacero, S.A. de C.V.• Rassini, S.A. de C.V.• Red Bud Industries• Reference Metals Company• RH Shipping & Chartering, SA D• Ryerson• Salzgitter Mannesmann Int. Mex• Samuel Son de Mexico• Serviacero Comercial• Servicios Empresariales Tylsa• Severstal Export• Severstal North America• Signode• Sintec• SSAB• SSAB America Automotive• Steel Technologies LLC• Steel Warehouse• Steelcom USA• Swedish Steel Ab• Swedish Steel Ab Mex • Tata Steel International• Taylor Machine Works International• Tempel de México Servicios• Tenaris Tamsa• Tenova Core• Ternium México SA de CV• Thyssenkrupp Steel USA, LLC• Timken• Timken De Mexico, S.A. de C.V.• Toyota Tsusho America, Inc.• Trinion México• Trinity Industries de Mexico S• Triple M Metal LP• Union Pacific de Mexico S.A. D• Universidad Iberoamericana• USS-Posco Industries• Villacero• Voit Automotive de México• WHB USA, Inc.• Zimmer Recycling

Examples Of Companies That Attended Last Year:

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Early Bird Rate .............................$1,199Expires November 30 2012

Standard Rate .............................$1,399

Credit Card Option:To make a payment by credit card, please call +1 212 901 3828 or visit www.amm.com/events to book and pay online

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There are two easy ways to register:1. Register online at www.amm.com/events2. Call +1 212 901 3828 to register over the phone

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For logistical enquiries please contact: +1 212 224 3990

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Accommodation Camino Real Av. Diego Rivera No. 2492 Col. Valle Oriente 66200 San Pedro Garza García, Nuevo León México Tel.: + 52 (81) 81 33 54 00 Fax: + 52 (81) 81 33 54 08 reservas.mty@caminoreal.com.mx

Delegate cancellationsRegistration cancellations received in writing on or before December 21, 2012 will qualify for a refund less $200 handling charge. No refund will be given on cancellations after this date, although delegate substitutions will be accepted.For hotel cancellation policy, please contact the hotel directly. ln the unlikely event of this conference being canceled for any reason, neither AMM not its subsidiaries and/or associated companies nor its employees accept any responsibility for travel accommodation cost or consequential losses incurred by aprospective delegate as a result of any such cancellation. We therefore recommend that prospective delegates arrange appropriate travel insurance coverage.

Note: While every effort is made to ensure the speakers, papers, topics, tours etc that are announced in advance materialize, neither AMM Events nor is subsidiaries and/or associate companies nor its employees accept any liability or responsibility in cases where they fail to materialize.

Forum18th

For sponsorship & exhibition opportunities, please contact: Mary Connors on +1 646 274 6250 or mconnors@amm.com

January 28-30 2013 at the Camino Real Hotel, Monterrey