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18 Reasons you should choose Dell.

D E S K T O P, N O T E B O O K A N D W O R K S T A T I O N B L U E B O O K 2 0 0 3

Table of Contents:

Reason #1 . . . .Our direct business model truly revolves around you. . . . . . . . . . . . . 2

Reason #2 . . . .Your satisfaction is our gauge of success. . . . . . . . . . . . . . . . . . . 3

Reason #3 . . . .We’re committed to bringing you the best value. . . . . . . . . . . . . . . . 4

Reason #4 . . . .Client level reliability to count on. . . . . . . . . . . . . . . . . . . . . . . . 4

Reason #5 . . . .Dell offers an enormous range of solutions. . . . . . . . . . . . . . . . . . 6

Reason #6 . . . .Dell is your one-stop resource for software and peripherals. . . . . . . .9

Reason #7 . . . .You deserve quality products from a quality company. . . . . . . . . . . . 10

Reason #8 . . . .Dell is a global resource. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Reason #9 . . . .Dell provides a better way to do business online. . . . . . . . . . . . . . 12

Reason #10 . . . .We have the latest technology. And it is relevant to you. . . . . . . . . . 13

Reason #11 . . . .Dell provides all sizes of mobility. . . . . . . . . . . . . . . . . . . . . . . 15

Reason #12 . . . .If you’re tough on notebooks, Dell has you covered. . . . . . . . . . . . .15

Reason #13 . . . .Dell TrueMobile delivers wireless freedom. . . . . . . . . . . . . . . . . . 16

Reason #14 . . . .With Dell OpenManage, systems take care of themselves. . . . . . . . . 16

Reason #15 . . . .Dell helps you set standards. . . . . . . . . . . . . . . . . . . . . . . . . . 17

Reason #16 . . . .Dell services and support are committed to your success. . . . . . . . . 19

Reason #17 . . . .Client services — Dell can manage it. . . . . . . . . . . . . . . . . . . . . 19

Reason #18 . . . .Dell helps keep systems secure. . . . . . . . . . . . . . . . . . . . . . . . 20

Reason #1

WWW.DELL.COM/18REASONS Page 1

With so many products and services available from so many

technology companies, you want solid reasons to select

one set of solutions over another. What makes Dell stand out

from the rest?

Dell is committed to being the most customer-focused

company in the world. What we do and the way we do it —

it is all developed to provide you with the best possible

options and experience you will find. We’re happy to have

this opportunity to show you how that sets us apart.

As you look through these reasons why you

should choose Dell, you’ll see they are

simply all the ways Dell focuses on you.

Customers are our reason. Here are 18 reasons for you.

Page 2 WWW.DELL.COM/18REASONS

Reason #1

Our direct business model truly revolves around you.

Since Dell was founded, everything we have done begins with the customer. Ends with the customer. Includes the customer everywhere along the way. That achieves a lot for both of us.

We take the most efficient path to serve customers — we go directly to you. That makes us immediately aware of your unique needs, characteristics and requirements,guiding our development of future products and solutions.

We give you a single point of accountability and direct access to resources for meetingyour needs, not just access to a list of products.

We provide you industry-standard technology, supplying relevant, high-value productsand services through extensive research and development from Dell and an entireindustry, not just from a single company.

We build to order, so your solution is really just that — an answer to your specificneed, when you need it.

Our way of business allows us to be your low cost leader, with the latest technologiesthat matter to you, an excellent customer experience and sustained low prices.

One system at a time for one customer at a time. That’s not how we build any computer. That’s how we build your computer.

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Reason #2

Your satisfaction is our gauge of success.

We’re not doing our job unless working with Dell is everything you could want. We constantlydraw on our direct, one-on-one customer relationships to improve the Dell experience.

With direct insight into your requirements, wants and needs, Dell is a company builtspecifically around your satisfaction. It is an honor that you have made us number one inTechnology Business Research Corporate IT Buying Behavior and Customer SatisfactionStudies. We will always strive to exceed your expectations.


Technology Business Research Corporate IT Buying Behaviorand Customer Satisfaction Study

“#1 in Desktop Satisfaction, 22 Consecutive Quarters,” 4th Quarter 2002, April 2003

“#1 in Notebook Satisfaction, 19 Consecutive Quarters,” 4th Quarter 2002, April 2003

“#1 in Intel® Server Satisfaction, 20 out of 21 ConsecutiveQuarters,” 4th Quarter 2002, April 2003

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86

84

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742Q00/3Q00 3Q00/4Q00 4Q00/1Q01 1Q01/2Q02 2Q01/3Q01 3Q01/4Q01 4Q01/1Q02 1Q02/2Q02 2Q02/3Q02 3Q02/4Q02

HP VectraDell and Partners IBMHP Evo

Corporate Desktop Weighted Satisfaction Ratings 2Q00 through 4Q02 with Moving AveragesSource: Q4’02 TBR Corporate IT Buying Behavior and Customer Satisfaction Study


Reason #3

We’re committed to bringing you the best value.

In pursuit of bringing you the best value, we work hard to balance several different issues.We aren’t just interested in lower prices, but also in high-performance, solid reliability and any way we can give you more for your money. We’ve found quite a few.

For example, your Dell system is customized for the performance level you require. You only pay for as much computer as you need.

We integrate hardware, software and peripherals into your solution in the factory. You getthe latest technology fast, without expensive stops along the way.

And since we have the privilege of knowing you and your Dell system (after all, we built itfor you), our award-winning service and support can provide management, maintenanceand upgrade support more cost effectively.

Altogether, this gives you a low total cost of ownership. We believe you’ll find that an ultimate value.

Client level reliability to count on.

We rely on our customers, so it’s important to us that they can rely on us. While every PC makerwill tell you that their desktop and notebook systems are reliable, you don’t have to justtake our word on it.

Those who already know the quality of Dell workstations, desktops and notebooks gave usPC Magazine’s 16th Annual Reader’s Choice Award for Service and Reliability. That makes usa twelve-time recipient of that award for desktops.

We’re honored by our customers’ trust.

Reason #4

16th Annual Reader Survey:Service and Reliability

Dell #1 for Desktops and ServersJuly, 2003

TM

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Reason #5

Dell offers an enormous range of solutions.

You face a wide range of challenges, so we have a wide range of notebook, desktopand workstation solutions across a spectrum of performance and price points.

But your needs don’t stop there, and neither does our product and service selection. For enterprise solutions, Dell servers, switches and storage have the power and robustfeatures that appeal to performance-intense, cost-conscious organizations. Dell proudlyoffers wireless networking technology integrating the latest communications innovations.Add to that software, printers, support, training and certification all from a single dependable provider, and you see that Dell gives you the convenience of a true, one-stop resource.

Dell OptiPlex™ Desktops

— For demanding networked environments of any size

— Extensively tested for reliability and compatibility with industry-standard software and hardware

— Incorporate industry-standard systems management capabilities into a flexible product with an extremely long lifecycle

— Optimal reliability, stability, manageability and serviceability

— Low total cost of ownership

Dell Latitude™ Notebooks

— A standardized notebook platform for wide deployment

— Help reduce support costs and maximize IT resources through extended product lifecycles and compatibility

— Connect to wired and wireless networks with ease

Dell Precision™ Workstations

— Exceptional performance and scalability for workstation-class applications

— Certified with many key creative and technical applications

— Backed up by dedicated workstation technical support personnel

— Speed and support for workstation-class applications

— Provide anytime, anywhere use of workstation applications with ISV-certified compatibility




Reason #6

Dell is your one-stop resource for software and peripherals.

We literally think outside the box. We know you need nothing less than complete solutions,and that might mean some components need to be plugged in or loaded on. Dell makesfinding the best software and peripherals for the best price easy.

We carry an extremely broad line of software and peripherals; your one-stop resource for more than 55,000 products from more than 900 manufacturers. And we’re the onlysource of Dell’s own exceptionally valued peripherals, including:

— Networking devices

— Storage and memory products

— PDAs

— Projectors

— Printers

— Power management tools

All available online at Dell.com and PremierDell.com, to make selecting, purchasingand receiving even easier.


Reason #7

You deserve quality products from a quality company.

Don’t let our incredible prices misdirect you. They come from lower costs, never fromlower quality. From design and manufacturing through installation, Dell products meet the strictest guidelines.

For instance, the Dell OptiPlex SX260 has been designed to meet the demanding low powerspecifications of the U.S. Environmental Protection Agency’s Energy Star® program. The desktop delivers 2.26GHz of processing power but only uses 42 percent of the electricityequally powerful systems consume*. Those electricity savings go straight to your bottom line.

Every Dell computer is made to maintain its high levels of quality and performance.Over time, that value adds up for customers while total cost of ownership comes down.

* Testing was performed in the Dell Power Lab in 2/2003. Dell OptiPlex GX260/SX260 with 2.26GHz, Intel® Pentium® 4 CPU, 512MB DDR 266 memory,Microsoft® Windows® XP-Professional, system power consumption at Microsoft Windows Idle Screen. Does not include display power consumption.


Reason #8

Dell is a global resource.

Today, customers’ worlds are even wider. Dell is right where you need us to be. We haveseven manufacturing plants worldwide, offices in 34 countries, online presence in 81 nationsand distribution in over 170 countries.

And our global presence is growing to further meet customers’ worldwide needs. We are:

— Expanding our global and online infrastructure

— Sharing worldwide best practices

— Leveraging talent across global regions

— Developing global citizenship initiatives

Our expanding scale of business presents global customers with consistent services andpricing and procurement convenience, and it helps customers drive standards worldwide.

We’re working to make it a small world after all.

Manufacturing Locations

Subsidiaries

Distributors


Reason #9

Dell provides a better way to do business online.

Virtual shoppers are still real customers. We don’t think buying online should limit your customer service or selection.

At Dell.com, we present a wide selection of Dell and third-party products. Special tools simplifyyour purchase process like the Memory Selector for finding the right memory for your PC,and the Printer and Accessories Selector to stock up on the right paper, ink and more.

PremierDell.com presents organizations with their own customized procurement site foreven greater savings in time and efficiency. You can shop a customized computer storefeaturing your special prices and system standards. PremierDell.com is your customizedportal for all your system, software and peripheral needs. Plus it includes customized support links, purchasing and asset management tools, system technical information and more.It’s a one-stop, one-of-a-kind online shop made expressly for individual organizations.

So you can see, what we mean by “a better way to do business online” is really “a better wayfor you to shop online.”

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Reason #10

We have the latest technology. And it is relevant to you.

There’s a difference between technology’s leading edge and its bleeding edge. That differenceis the pain that you might feel. Too often the high-tech industry produces technologies that don’t perform as promised.

Dell only sells technology that performs as proven. We take the latest proven innovationsand then take them many steps forward to:

— Discover innovative ways to meet your needs

— Improve the performance of key product attributes

— Deliver consistent results built upon previous experience

— Lead technology acceptance and longevity

Such commitment is evident in the Latitude D Family notebooks. They raise notebook mobility,reliability and usability to new levels with Intel Centrino™ and Pentium® M technology, an advanced and light durable chassis made with Latitude Tri-Metal™, long battery lifeand the latest communications technology (802.11 and Gigabit1 LAN).

Dell also presents users with products featuring innovative Hyper-Threading technology.Dell Precision Workstations and OptiPlex GX260, GX270, SX260 and SX270 processors withthe 800MHz front side bus use Hyper-Threading designed to maximize a machine’s ability towork on more than one action simultaneously. Hyper-Threading allows for advanced gainsin productivity, making these systems an extraordinary solution for customers.

Such results should be the ultimate goal of any new idea. Innovation shouldn’t boast,“Look what we can do.” We prefer, “Look what we can do for you.”




Reason #11

Dell provides all sizes of mobility.

Dell creates powerful, practical solutions to go where users go. Our range of mobile systemscovers the full range of on-the-road needs, extending computing abilities and informationaccess to practically anywhere.

For serious performance, Latitude D Family notebooks feature Intel® Centrino™ mobiletechnology and Pentium® M processors. Each Latitude D Family notebook comes standardwith Intel’s Pro Wireless 2100 802.11b integrated wireless card. You can also choose Dell’s802.11 b/g and 802.11 a/b/g2 TrueMobile™ wireless cards.

For ultimate mobility, Dell Axim™ X5 handheld systems have the power of an Intel Xscale™

Processor in a palmtop package. With the Microsoft Windows Powered Pocket PCPremium Edition operating system, including Pocket Word, Pocket Excel and PocketOutlook, it’s a robust system. Plus, it’s ready to expand for wireless connectivity.

Reason #12

If you’re tough on notebooks, Dell has you covered.

A notebook computer isn’t very useful if you’re afraid to take it anywhere. Dell wants you to have the confidence to really use your mobile solution the way you want. We designnotebooks to withstand the coming and going, stopping and dropping they might encounter.The Latitude line is the only notebook to survive the PC Computing Annual Torture Testeight years in a row, enduring:

— Baking to 180˚ F, freezing to 0˚ F

— Dropping 29", landing on its edge on concrete

— Coffee poured into keyboard

— Submersion in 1" of water

And in case a notebook is subjected to those rigors unintentionally, Dell CompleteCare™

Accidental Damage Service3 is one of the most comprehensive notebook protection plans in the industry. When accidents happen, the optional repair or replacement service coversthe cost of fixing or replacing a damaged notebook. It’s the best way to keep the Dell performanceyou need in your hands.


Reason #13

Dell TrueMobile delivers wireless freedom.

You want the freedom to be productive in any location. Dell brings you a world of wirelessflexibility. We’ve created TrueMobile Wireless Solutions, an integrated wireless vision.TrueMobile covers your needs for wireless Personal, Local and Wide Area Networks, letting you work where and when you need to. It builds on industry-standard technologies,never trapping you into an inflexible, obsolescing or proprietary infrastructure. And withWindows XP Professional and added support for IEEE 802.1x security protocol, TrueMobilegives you a high level of confidence in communication security.

Reason #14

With Dell OpenManage™, systems take care of themselves.

IT infrastructure is a serious investment when it’s running. It costs even more when it’s down.Productivity losses. IT department resources. Repair costs. It adds up fast.

Dell OpenManage automates and streamlines the deployment and management of yourinfrastructure. Our portfolio of tools includes software, services and partnerships that can be customized into a package of automated system health and performance monitoringright for you. IT managers have more system control — more power to optimize systemperformance and maximize return on investment.

In other words, Dell OpenManage helps systems stay up and costs stay down.

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Dell helps you set standards.

Managing standards throughout an organization is a daunting, resource-intensive challenge.Dell knows how to lower your costs and optimize your resources.

Our Custom Factory Integration Services (CFI) is designed to deliver anywhere from severalthousand to less than a dozen systems, all built to an IT department’s unique needs. Dell engineers collaborate extensively with an IT department to define exactly which hardware and software configurations they require — from memory requirements to networkaddressing to word processing, and even your proprietary applications.

Using Dell X-Image technology, we create images for us to use in factory loading and for youto use in system recovery and management. The hardware-independent X-Images workacross virtually all new and most legacy OptiPlex, Latitude and Dell Precision systems. CFI Services continues to provide customers with the latest driver sets to add to their X-Images,and we can create and manage your internal images as well.

Dell ImageWatch helps customers manage ongoing and future technology changes.ImageWatch provides notification of changes impacting Dell hardware, peripherals and software as much as six to 12 months in advance. Forewarned is forearmed:ImageWatch lets you work with Dell and plan for how upcoming developments will impactyour software image.

Just think — uniform desktops, notebooks, workstations and servers all preconfigured,ready to go right out of the box. Plug in. Power up. Save. And you don’t have worry whatmight come up tomorrow.

ImageWatch Roadmap

Reason #15


Reason #16

Dell services and support are committed to your success.

If a computer is going to be a tool for success, it has to remain productive. That’s why we have over 30,000 technicians in more than 170 countries backed by over 8,500 serviceand support personnel. They’re ready to tackle any problem, any time. Customized servicelevels are available so you can optimize your support program.

For optimum time and money savings, Dell Gold Technical Support covers your new orexisting Dell equipment with an advanced level of phone support. A Dell high-level technician personally coordinates the rapid resolution of any technical issue, even seamlesslysimplifying third-party assistance when necessary.

But there is more to Dell’s service and support than just solutions after issues arise. Dell Professional Services understands core business challenges and how technologycan contribute to greater success. For example, through Infrastructure MigrationReadiness Assessment, we can determine the viability, necessity and value of migratingoperating systems. We identify the operational and technical risks based on detailedanalysis of your current inventory and environment configuration. It helps you prepare the most efficient migration path and avoid unnecessary complications and costs.

Reason #17

Client services—Dell can manage it.

Small, so-called “one-time” costs can add up and dramatically raise the total cost of owninga system. Fortunately, Dell knows “life-saving” techniques. Dell Managed Services helpssave money over the life of your technology assets.

From planning through deploying and maintaining your systems, Dell Managed Servicesleverages Dell efficiency and expertise to reduce your costs and improve your quality of service and performance, resulting in increased value to your IT program.

Additionally, Dell Services can help you avoid the time and cost it takes to dispose of outdated systems. We handle equipment removal and data cleansing, and follow EPAstandards for disposal. And it’s a benefit to the environment.



Reason #18

Dell helps keep systems secure.

Sometimes your technology investment is so great, you feel compelled to invest nearly as much just to keep it secure.

You don’t need to spend that much. Dell Asset Management Services makes it easier and more affordable to protect your computers. Asset Tracking software integrated right intoyour systems lets you easily and economically follow each computer’s location and software.Our Asset Security solution helps law enforcement recover stolen assets, deters internaltheft and keeps your data safe by providing the ability to delete sensitive information from stolen systems.

Dell keeps your computer safe, both physically and fiscally.

Access

Protect

Detect

Respond

Physical Security System Security Network SecurityUser Security

Dell Security Framework


We hope now that it’s clear that meeting your needs is our

single-minded mission. And that Dell’s customer-first

commitment serves you well by leading to a wide range

of comprehensive solutions and services — the best that

you will find.

But these are only 18 reasons you should choose Dell —

there are many more we can tell you about. You have unique

needs and challenges. We look forward to presenting you

with a unique set of solutions.

To learn more reasons to choose Dell, call 1-800-BUY-DELL or visitwww.dell.com/18reasons.

Desktop, Notebook and Workstation Solutions. Easy as

Visit www.dell.com/18reasons or call 1-800-BUY-DELL.

1 The term “10/100/1000” or “Gigabit” Ethernet indicates compliance with IEEE standard 802.3ab for Gigabit Ethernet, and does not connote actual operating speed of1 Gb/sec. For high speed transmission, connection to a Gigabit Ethernet server and network infrastructure is required.

2 IEEE 802.11g draft specification.3 CompleteCare service excludes theft, loss and damage due to fire or intentional damage. CompleteCare not available in all states. Customer may be required to

return unit to Dell. For complete details, visit www.dell.com/service_contracts.

Dell, the Dell logo, Dell Precision, OptiPlex, Latitude, Axim, TrueMobile and Dell OpenManage are trademarks, and ImageWatch is a service mark of Dell Computer Corporation.Intel and Pentium are registered trademarks and Centrino and Xscale are trademarks of Intel Corporation or its subsidiaries in the United States and other countries.Microsoft and Windows are registered trademarks of Microsoft Corporation. PC Magazine Readers’ Choice Award Logo is a trademark of Ziff Davis Publishing Holdings Inc.Used under license. Other trademarks and trade names may be used in this catalog to refer to either the entities claiming the marks and names or their products. DellComputer Corporation disclaims any proprietary interest in trademarks and names other than its own. © 2003 Dell Computer Corporation. All rights reserved. Printed July2003. Printed in the USA. Reproduction in any manner whatsoever without the express written permission of Dell Computer Corporation is strictly forbidden. Certain products and services may not be available in all states or under all contracts and are subject to restrictions in your applicable contract. For more information, contactDell. July 2003, Kolar.

The reasons add up.To learn even more, go to www.dell.com/18reasons,call your Dell representative or call 1-800-BUY-DELL.

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18Reasons - Dell › downloads › us › bsd › 18reasons.pdfPremierDell.com is your customized portal for all your system, software and peripheral needs. Plus it includes customized