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LONVILLE1 8 7 3
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BREAKING50 YEARS
OF SILENCE
Virage brings Lonville back to the world of luxury
watch making after more than 50 years of silence
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“A hidden gem”
Watch Paper 2016
WE PASSIONATELY CREATE EXCEPTIONAL WATCHES
IN VERY SMALL SERIES FOR WATCH ENTHUSIASTS
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Founded in 1873, Lonville produced wonderfully decorated pocket and wristwatches in small series. During the mid-1950s manufacture gradually
slowed and Lonville fell silent. Until now.
After re-discovering Lonville in 2007 a small group of watch enthusiasts decided to breathe new life into the brand, staying true to the concept of great watch
making in small series at exceptional standards.
Design inspiration is taken from vintage Lonville timepieces, and from our beloved world of classic cars, jazz and boats. Eight years of passion and
persistence allowed us to realise our dream.
We work with exceptional Swiss craftsmen, special materials and unique movements. Our watches are uniquely labelled ‘All Swiss’, this is a watch making
philosophy that goes much beyond the standards of ‘Swiss Made’ that allows various non-Swiss components to be used.
Just 18 pieces of each Lonville model will be created. This ensures that a Lonville will remain a rare sight, and its owner can enjoy an understated elegance and
personal ownership experience that has been largely lost in today’s mass production society.
Welcome to the world of Lonville.
Virage is the first watch we created after re-discovering Lonville. This is the watch we wanted to create,
not the watch we had to create. It contains all our watch passions and desires. Virage provides the bridge
between the mid 1950s to today by integrating a number of subtle hints to historic Lonville watches.
The unique LV1 micro-rotor movement has reached exceptional finish and accuracy levels. The gorgeous
6 bridge configuration with chamfered edges, blued screws, blue engraving and a unique blue micro-rotor
provide a stunning three-dimensional view of the movement. Each individual movement is certified for
accuracy by the Official Swiss Chronometer Testing Institute (COSC).
Virage’s Sunburst Dial is a sight to behold. The depth of the sunburst finish and carefully applied markers,
combined with the slender dauphine hands are wonderful examples of pure craftsmanship.
All four Virage models feature white gold cases and closures. A rare watch deserves a precious metal in
our view, and white gold matches the understated elegant character of Virage very well. The combination
of hand polished and brushed finishing gives the case a tremendous luxury feeling. It also makes the 40mm
case appear optically lighter on the wrist. The slightly coned shape of the white gold crown is reminiscent
of Lonville pocket watches and is engraved with the elegant ‘L’ from Lonville’s historic shield logo.
Each singed case carries a unique identification number.
What is impossible to describe is the amount of passion, attention and craftsmanship that has gone
into each single detail of Virage. This remains for you to explore. Welcome to the world of Lonville.
VIRAGEELEGANT, COMPLEX
AND DISTINCT
Complexity has never looked more elegant.
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LONVILLE ’KIND OF BLUE’.
Limited to 18 pieces
Hand finished white gold case and closure
Sunburst effect hand made dial with blue dauphine style hands
LV1 micro rotor movement with blue rotor and blue engraving
Matching hand-stitched dark blue alligator strap
COSC Certified
All Swiss
1964 Jaguar e-type.
Mountain road ahead.
What is your Lonville moment?
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LONVILLE VIRAGE ’FUEL TANK’.
Limited to 18 pieces
LV1 double barrel manual movement, COSC certified
Power reserve ‘Fuel Tank’ inspired by classic Jaguar fuel tank
White gold case and closure
Bronze Sunburst Dial
All Swiss
Virage ‘59 Blue GMT.
The most elegant GMT
on the planet?
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LONVILLE VIRAGE ’59 BLUE GMT.
Limited to 18 pieces
LV1 micro-rotor movement, COSC certified
GMT (second time zone)
White gold case and closure
Deep blue Sunburst Dial
All Swiss
Lake Como.
1964 Riva.
What is your Lonville moment?
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LONVILLE ‘GUNMETAL GMT’.
Limited to 18 pieces
LV1 double barrel manual movement, COSC certified
GMT (second time zone) and Power reserve indicator
White gold case and closure
Gunmetal grey multi-level dial
All Swiss
‘All Swiss’ goes far beyond the requirements of ‘Swiss Made’ which allows many non-Swiss parts and components to be used.
We are proud of our Swiss watch making heritage. Each Lonville watch benefits from our respect for century old Swiss watchmaking
traditions, the latest unrivalled Swiss precision machinery and highly skilled craftsmen. This philosophy allows us to work closely
with some of the finest local craftsmen and artisans along with unique characters in the watch industry.
So for us it is simple: Why make a dream come true that does not stay true to your values? This is how Swiss watch making should be.
ALL SWISSA philosophy introduced by Lonville
Each Virage is hand build
to exceptional
Swiss quality standards
A DISTINCT CASE
The case-back and the (front) bezel
are hand finished, and polished to
exceptional brightness.
The case-middle and the side of the lugs
are vertically brushed by hand, while
the top and bottom of the lugs are hand
polished, just like the top of the crown.
This specific treatment of case, crown
and closure is an exceptional yet
understated way to enjoy a truly
hand finished product.
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Calibre LV1 has been designed and created, over a period of 8 years, in La-Chaux-de-Fonds, the heart of the Swiss watch making industry. We have collaborated with Schwartz Etienne for Virage’s LV1 movement.
LV1 features an 80 hour power reserve and is finished in Lonville’s signature blue rotor, blue screws and blue engraving.
With champhered bridges and a Cotes de Geneve finish, the movement perfectly matches Virage’s elegance and rarity.
Each individual movement is tested and certified for accuracy and durability by the Swiss Chronometer Institute (COSC)
Only when a movement passes 15 days of different tests can it carry the coveted engraving ‘Chronometer’.
CALIBRE LV1
The movement is definitely part of the reason why I like
this watch so much. The six bridges look awesome and
I love the contrast with the blued screws.
Robert-Jan Broer,
Fratello Watches
August 2017
Virage’s dial features a number of hand-finished
characteristics. The first thing one notices is
the incredibly deep sunburst (soleil) effect,
contrasted by the outer ring with the minute
indication.
The slender dauphine style hands shape
are uniquely tooled and created for Virage.
The exact same style is continued for the
power reserve and small seconds hand.
The sub-dial for seconds is separately
finished with a circulair Guilloche.
All five minute markers, as well as the Lonville
logo have been hand-applied to the dial. This
effect, combined with the sub-dials for seconds
and power reserve being placed on a lower
level, offer and incredible depth of view.
E XCEPTIONAL ATTENTION TO DETAIL
Robert-Jan Broer,
Fratello Watches, August 2017
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“It is a very nice dress watch, something that is not directly
comparable to a Patek Calatrava, Jaeger Master Ultra-Thin or
LUC for example but also not to smaller independent brands like Moser & Cie or even Grönefeld.
Lonville clearly has chosen its own style with their Virage.
This watch is not for people who stare themselves blind on brand names anyway, it is a watch for
enthusiasts that found their (near) perfect watch in the Virage”.
Le Mans is a magical place where some of the most illustrious
drivers and marques have written car racing history.
Lonville’s win in 2011 on the wrist of Gabriele Gardel of
Labre Competition No. 50 was pure magic. It spurred the
development of the titanium, race inspired G24.
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Gabriele Gardel was wearing a Lonville prototype when he
crossed the finish line at nearly 300km/h to win his class. Matthew
Humphries, creator of the incredible Morgan Aeromax, has designed
the G24. The unique dial features multiple layers and a black vertical
‘straight’ which is symbolic of the way Gabriele described the
Le Mans dark nighty-time circuit.
LONVILLE G24 ‘STRADALE’.
LIMITED T0 24 PIECES - ONE FOR EACH HOUR OF THE RACE.
Lonville G24 Supperlegera
Aston Martin DB11.
What is your Lonville moment?
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LONVILLE G24 ‘SUPERLEGGERA’.
SUPER LIGHTWEIGHT TITANIUM. DRILLED LUGS. RACY.
Limited to just 24 numbered pieces, with the owner’s name engraved under the sapphire case back.
LV2 automatic, COSC certified movement with 120 hours of power reserve. Cotes de Geneva finished,
blued screws and blue engraving. Multilayer dial with hand finished surfaces. Power reserve indicator
and retrograde date. Titanium, hand polished and brushed case and closure. Each lug is drilled by hand to
create the ultimate lightweight feeling. PVD black. All Swiss, of course.
Lonville (Langendorf) manufacture early 1900
The Lonville story started in 1873.
VIRAGE AND G24 HAVE DEEP HISTORICAL ROOTS
Started by Johann Kottman from Soloturn, Lonville watches were first produced in Langendorf, Switzerland in 1873. Right from that early start, Lonville has
always been a niche brand. This meant relatively small production volumes and exceptional finish levels of the watch as well as the movement.
While Langendorf developed in one of the largest watch manufacturers in Switzerland, Lonville remained a niche brand, focused very much on exclusive markets like the United States. At that time Lonville was represented in New York by famous watch and jewellery distributor Harry Rodman in New York
who praised the brand’s All Swiss quality.
Today’s Virage range has taken Lonville to unprecedented levels of quality and accuracy. Indeed, it has taken us a full decade to reach our desired level
of finish to the hands, dials and cases. For more than eight years now we have been collaborating with Schwartz Etienne in La Chaux de Fonds to ensure the
Virage’s LV1 bespoke movement is as accurate as it is beautiful. This exceptional commitment to quality, our small series and personal attention to our clients
make for a totally unique ownership experience.
Lonville one of the top 5 highlights at the 2017
Salon QP at the Saatchi gallery, the UK’s
premier luxury watch fair.Ambrose Lancaster
- Time Transformed.
12th November 2017
Under the loupe, the lines looked laser-sharp, the detail and the combination of layered textured surfac-es, is captivating. There is detail behind the detail – behind the detail…
WATCHES & JEWELLERY
The electric excitement, passion bordering on obsession with the product is remarkable. The result is a distinct product that certainly deserves a serious consideration of ownership if looking for a bespoke timepiece born out of a desire to create something quite outstanding.
HOW TO GET HANDS ON
WITH A LONVILLE.
Ownership.
How to get hands on with a Lonville and become an owner?
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The Lonville ownership experience is personal and rare. We build exceptional watches in very small
series. It is this deliberate small scale that allows us to bring back some of the mystery and charm of
how watch making used to be.
We will talk you through our watches, and explain to you why and how we created them. It took us
many years to reinvent Lonville so it makes perfect sense to spend time with you to tell our stories
and explain our watches.
Once you decide on your preferred model, we will start the construction of your Lonville. You can
then select your preferred watch number from the remaining numbers (No. 4 of 18 for example) that
will be engraved under the sapphire glass on the case back of your watch, together with your name.
Very personal, very Lonville.
We are looking forward to meeting you. Get in touch.
Joost Vreeswijk [email protected]
Rob Keylock (UK) [email protected]
“An enjoyable and unique event”Classic Car Magazine
Visit www.lonville.com/lonville-classic/
The Lonville Classic brings old and
new friends together for a magical
weekend where we enjoy
our shared passion for
classic cars and
la dolce vita.Piemonte 2016.
#Lonvillewww.lonville.com
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