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Leading European

Fashion Brands

by:

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Who We Are…

So Easy franchise is a strategic franchise consultancy and

franchise development company operating in South East Europe,

with its Head oce strategically positioned within the EU, in

Athens.We represent a strong portfolio of eciting fashion franchise

companies with a successful trac! record and international

presence.

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Woman"s #ashion $rands

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%he $rand &Pink Woman'

(in! Woman has )een created to *ll a gap in thewoman"s fast fashion sector.

+ur collections are created to satisfy those who

are always see!ing something new and cool with prices attractive to anyone.

%his is the underlying spirit and idea of every (in!Woman collection, which !nows no stereotypes,has no preconceived ideas, )ut is fashion that

puts character )efore image.

Each collection therefore tells its own story andhas its own genesis- it stands among the others)y contrast rather than similarity.

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ompany /ey #acts 0nfo ..

ountry of Origin:

ate established:

ranchising since:

ompany oned units:

Franchise units:

oft shops"corners:

ompany Oned Premises:

urrently operating in:

1reece EU

2334

2335

66

57

8339

43339 s:m

; ountries

ce% &lbania% Bulgaria% 'ordan% (ussia% !pain% Cyprus ) Dubai:

tral highend locations, high volume street mar!ets < shopping malls.=

E*pansion: worldwide

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%he )rand is )ecoming a synonym of lifestyle for the

6727 y.o, supporting the way of living andthe way of )uying of the new generation,

com)ining and o>ering at the same time&mi and match' capa)ilities to the targetgroup, that is slightly older.

All this in a fresh, young, appealing andmodern, )right and happy environment,which ma!es shopping a fun and

unforgetta)le eperience.

%he design as well as the distri)ution of thegarments is done directly )y us, withoutdelays, supplying our stores with thenewest and most fashiona)le items

%he oncept

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?erchandising

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+ypical Pink Woman store

Average Store Si@e 2?inimum 673273m ground oorBdepending on thesi@e of the mar!et= 6323C of which should)e

availa)le as storage space.Shop #ront minimum D; meters

Set up osts 2573;33 Fm depending on the location ofthe store,the si@e and the architectural plan,

constructional aswell as any other peculiarities andForrestrictionsFlimitations imposed )y malls.

(roduct cost We o>er a uni:ue cooperation system )ased

onconsignment.

#inancial Gata

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%he $rand &Fullah !ugah'

The brand “Fullah Sugah” is based on

price, quality and modern design. It

consists of youthful women's clothes,

shoes and accessories and propose

designs that follow the global trends in

affordable prices. The elements that

highly characterise the brand Fullah

Sugah are femininity and design, creating

an atmosphere that balances the quality

with price.

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Country of Origin:

Date established:

Franchising since:

+ype of company:

+otal netork:

Currently operating

in countries :

EU1reece

2332

2366

S.A.

65

ordan, yprus, $ulgaria,Iomania, Al)ania,

%ur!ey, 0srael,

0taly, Je)anon.


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+>ering a very competitive pac!age foranchise !kondras Fashion &ccessories has theility of two di>erent conceptsK

Fullah !ugah store with a complete conceptcontaining clothing, shoes, )ags and

accessories, re:uire around 6236D3s:m. plusstorage space.kondras Fashion &ccessories store, a smallerncept concentrating on shoes, )ags andcessories, re:uire around 43D3s:m. plusorage space.

#ast lead time and &fast fashion' permits ourcustomer to )e consumerdriven rather thanforecastdriven, helping them not only toreduce inventory ris! )ut also maimi@e salespermitting a )etter cash ow.

%he oncept

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?erchandising

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& +ypical Fullah !ugah storeAverage Store Si@e 2

?inimum 623643 m ground oor Bdependingon thesi@e of the mar!et= plus L D3 s:m of storage

area.Shop #ront minimum D; meters

Set up osts 2D33533 Fm depending on the location of thestore,the si@e and the architectural plan,constructional andFor

restrictionsFlimitations imposed )y shoppingmalls

%otal 0nvestment According to the a)ove, the total investment isestimated at around M3.333633.333

We ofer a unique cooperation system based on

consignment.

#acts < #igures

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%he $rand &Forel'

With 27 years of history in the fashionindustry, Forel is one of the leadingcompanies in production and selling of female clothing in 1reece.

With their :uality, perfect tailoring,inspiration and good taste, Forel clothesalways follow and adopt worldwide trendsand win new and demanding mar!etsoutside 1reece.

Forel style epresses a fresh outloo! formodern woman with its modern cuts and

rede*nes &classic'.

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Country of Origin:

Date established:

Franchising since:

Company oned:

Franchised !tores:

1reece

6M;D

2333

7

63rrently operating in: /a@a!hstan, anada,

stralia, United /ingdom, South Africa and

)anon.

E*pansion PlansK Worldwide


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Forel dresses women who want to feelcomforta)le in their clothes, which emphasi@etheir )eauty, ma!ing them an o)Nect of admiration.

#ashion trends, as they are released )y themost important leaders in the fashionindustry, are applied to the stylistic needs of the Forel woman.

Forel provides all clients an ecellent service.

%hey are the most important lin! to our )randconstantly inspiring us and thus feelingappreciated and longing to see the comingcollections.

%he oncept

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?erchandising

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& +ypical Forel storeAverage Store Si@e 2

?inimum ;3673 m ground oor.

Shop #ront minimum 4 meters

Set up osts 2733 Fm depending on the location of thestore, thesi@e and the architectural plan, constructionalandForrestrictionsFlimitations imposed )y shoppingmalls

%otal 0nvestment According to the a)ove, the total investment is

estimated at around 633.333673.333included initialproducts

#acts < #igures

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With 83 years of history in the fashion

industry, olori is one of the leading

companies, in production and selling of

female clothing in 1reece.

With their :uality, perfect tailoring,

inspiration and good taste, olori clothes

always follow and adopt world wide

trends and win new and demanding

mar!ets outside 1reece.

%he $rand &Colori'

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Country of Origin:

Date established:

Franchising since:

+ype of company:

Company onedunits:

Franchise units:

!oft shops"corners:

Outlet:

Currently operating

in countries:

1reece

6M;2

6MM3

S.A.

82

67

;

7

yprus,

Iomania,

$ulgaria,

@echWorldwide


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%he main target )ehind the shop concept is for

the stores to )e practical and Ouser friendly" for

the sales force and at the same time to )e

inviting and an overall pleasant eperience for

the customer.

olori attaches maNor importance to ecellent

customer service. %herefore, the stores are

created with that in mind. %he use of )oth

warm colours and more strict colours createsthe perfect com)ination for a warm and chic

environment.

%he oncept

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?erchandising

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& +ypical Colori storeAverage Store Si@e 2

?inimum M3m ground oor Bdepending on thesi@e of the mar!et= 6323C of which should )eavaila)le as

storage space.Shop #ront minimum D; meters

Set up osts 2733D33 Fm depending on the location of thestore,the si@e and the architectural plan,

constructional andForrestrictionsFlimitations imposed )y shoppingmalls

%otal 0nvestment According to the a)ove, the total investment isestimated at around 633.333673.333included initialproducts

#acts < #igures

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%he $rand &,ymoo'

Giscovering the couture in everyday andalways in head of new trends ?P?++has gained an important share of themar!et in 1reece and yprus and nowloo! to epand glo)ally.

+riginally !nown for its trac!suits with acasual )ut luury loo! which womenloves due to a comforta)le )ut welldressed appearance they also o>er a full

assortment of fashion apparel for womenaged 2743 and also complementing withswimwear and accessories. %he last years?P?++ also included a range of trac!suits for younger girls that have)een em)raced with )ig success.

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Country of Origin:

Date established:

Franchising since:

Company oned:

Franchised !tores:

1reece

233D

2362

8

7

urrently operating in: 1reece, yprus,

elarus, England



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+ver the last four years that our company has)een esta)lished Bin 233D=0s active in the *eld of woman"s wear,speciali@ed in trac!suits.

+ur clothing is for the modern womanwho prefers to )e dressed casual, )utshe wants to )e chic at the same time.We strived to enhance femininity andachieved this )y presenting practical tops,

ac!ets and pants of ecellent :uality,

i.e. easytowear clothing decorated withSemi precious stones BSwarovs!i=, strass,)eads se:uins.

%he oncept

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& +ypical ,ymoo storeAverage Store Si@e 2

?inimum 43D3 m ground oor

Shop #ront minimum 8 meters

Set up osts 2273833 Fm depending on the location of the

store,the si@e and the architectural plan,constructional andForrestrictionsFlimitations imposed )y shoppingmalls

%otal 0nvestment According to the a)ove, the total investment is

estimated at around 47.33377.333 includedinitialproducts

#acts < #igures

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%he $rand &(ouge'

%he )rand (O-$E is )ased on price, :uality

and modern design. 0t consists of womenQs

clothes and proposes designs that follow

the glo)al trends in a>orda)le prices. %he

elements that highly characterise the

)rand (O-$E are femininity and design,

creating an atmosphere that )alances the

:uality with price.

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Country of Origin:

Date established:

Franchising since:

Company oned:

Franchised !tores:

1reece

233D

2362

7

D

pe of Contractual &greement: Eclusive Area

velopment +pportunity. BEclusive ?aster,

nchise Agreement BSingle Unit=,

stri)utorshipFWholesale



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?erchandising

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& +ypical (ouge storeAverage Store Si@e 2

?inimum D3;3 m ground oor Bplus L 23 s:mof storage area.

Set up osts 2

733 Fm depending on the location of thestore, thesi@e and the architectural plan, constructionalandForrestrictionsFlimitations imposed )y shoppingmalls

!ro"ected !roducts43,333F per season %otal 0nvestment According to the a)ove, the total investment isestimated at around ;3.333 3 included initialproducts

#acts < #igures

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?enQs #ashion $rands

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%he $rand &,an ) ,anetti'

A fashion and lifestyle )rand that o>ersclients the chance to live the ?anetti$rand Story.

A Story of highend design, contemporarystyle, unrestricted freedom, not )eingfenced in. A story of discovery, where allareas of a ?an < ?anetti store are

integrated into the concept of the ?anettilifestyle.

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Country of Origin:

Date established:

Franchising since:

+ype of company:

Company onedunits:

Franchise units:

Currently operating

in countries:

E*pansion:

1reeceEU

6M;5

6MM5

S.A.

66

27

yprus,

Iomania,

1ermany,

0reland, U./, Iussia

Worldwide

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e design of the ?an < ?anetti shop

provides the )est use of the space and its

adaptation to the style of the ?anetti

products.

he materials and colors are selected and

com)ined tone to tone to create a soft and

enveloping emotion )ut at the same time a

young and dynamic e>ect.

e feeling of comfort is given )y the colorsused BOmil!y white"= in com)ination with

stylish e)ony wood, all in all contri)uting to

the image of the )rand.

%he oncept

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?erchandising

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& +ypical ,an ) ,anetti storeAverage Store Si@e 2

?inimum D3;3 m ground oor Bdependingon thesi@e of the mar!et= 6367C of which should)eavaila)le as storage space.

Shop #ront minimum 7D meters

Set up osts 2773D33Fm depending on the location ofthe store,the si@e and the architectural plan,constructional as

well as any other peculiarities andForrestrictionsFlimitations imposed )y malls.

%otal 0nvestment According to the a)ove, the total investment

isestimated at around 73.333 .

#acts < #igures

Documents

1856808_635073821082790000.pptx