18 years in the market

Introduction

Focus on Property is a comprehensive guide to the real estate industry in Kenya. It covers residential/

commercial properties for sale and to let in and around Kenya.

Focus on Property was the first of its kind in Kenya back in 1999. Introduced to the market out of a

need to finding and selling property significantly easier.

During its 17 years of publication, Focus on Property has provided superb results for the prosperous

real estate industry. Today Focus on Property is used as THE benchmark on Pricing and Area popularity

to the Real Estate Agent, Developer and and is the magazine used by the consumer on the street as

a trusted name in the property market.

Focus on Property is a monthly magazine offering the advertiser maximum advantage on their

investment and exposure. Focus on Property is a full colour glossy magazine enticing any reader to

keep a copy lying around for months to come. Quote “I advertised 3 months ago and I still receive

calls from potential buyers” John Mituua – Oak Developers.

Focus on Property has moved with the times, in all areas of publishing, but has not over indulged

in the costing of its space. Focus on Property’s cost-effectiveness offers you the advertiser multiple

opportunities of reaching your target market.

Focus on Property is a stable commodity for your advertising. Our list of repeat advertisers is endless,

to name a few, Knight Frank, Kenya Valuers, Sema, Ryden, Colburns Holdings, Halifax Estate Agents,

Woodmere since 1999. Hass Consult, Property Link, Karengata, Splendour Properties, Coral Properties,

Dunhill, Citiscape since 2003.

Focus on Property takes its distribution to the highest level, ensuring every copy is put in the right

hands for the right reason.

Simply THE best Magazine for buying, selling, letting, renting

BenefitsThe benefits for the Real Estate Agent/Developer and Consumer alike include;

Whole month exposure Cost effectiveReaching your target market Time savingAttractive to the eye

Price Comparison;

Focus on Property offers the advertiser the opportunity to have continues flow of advertising every month. Due to its low pricing and full month exposure agents and developers can have an active role in the media for a longer period of time. ‘The more your name appears the more it will be remembered’

Target Marketing

Focus on Property is a specialized magazine dedicated entirely to the real estate market therefore every copy bought is being bought because that person is in the market to buy or rent a property

Simply THE best Magazine for buying, selling, letting, renting

Property EssentialsFocus on Property is also a gateway for all property related products opening a special link between developers and interior designers alike from basic amenities to top of the range kitchens and bathrooms. Our property related advertising pages have opened a new door for the retailer in that the consumer can pin point exactly where to find exactly what they are looking for.

From finding the right bank, roofing, cement, to paint, furniture and gardening.

DistributionFocus on Property is as affective as it is due to our personal attention to our distribution. For 17 years we have personally seen that all our copies are hand delivered to the right person, we do not rely on sales alone our aim is to get as many copies out into the public sector as is possible.

So How Do We Do It?

10,000 copies are printed every month. 30% of our magazines are sold on the high street – Nakumat, Tuskys, Uchumi, Naivas, all over Kenya, Tanzania and Uganda. At all major retail shops in and around the cities of Kenya: Nakuru, Eldoret, Nanyuki and Mombasa to name a few. 70% are personally handed out for free to all major Estate Agents, Embassies, UN, NGO’s, and a regular mailing list that we have built up over 17 years. As extra exposure we accompany our FOP magazine on the www.kenya-real-estate.com offering all advertisers a quick link for the consumer to access their company website.

P.O. Box 24115 - 00502, Nairobi Kenya+254 20 3882915, 0738-120002Karen Connection. O�ce NO 20, Karen Rd.info@kenya-real-estate.comwww.kenya-real-estate.com

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