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32% 83% 86% 38%85%
Corporate commitments to only using packaging that is recyclable, or made with recycled or renewable materials positively in�uences choices for Responsible Packaging Shoppers.
more likely to always/often make healthy choices at
quick serve/fast food restaurants
feel that foods and beverages with
healthier ingredient lists should use
packaging materials that are healthier too
indicated that a corporate commitment to only using
packaging made of recyclable materials has
an extremely/very positive on their
purchasing decisions
indicated that a corporate commitment to only using
packaging made of renewable materials
has an extremely/very positive impact on their purchasing decisions
more likely to say they try to buy products in
packaging that is mostly paper
RESPONSIBLE PACKAGING SHOPPERS Consumer trends around wellness and sustainability are impacting the food and beverage industry, especially as it relates to the perception of responsibly
packaged products. An emerging segment of grocery shoppers – known as Responsible Packaging Shoppers – is purchasing foods and beverages they believe
are not only healthy for them but that are good for the environment as well. They are carrying these attitudes into choices they make at quick serve restaurants, too.
Quick Serve Consumers Care About Healthy Food and Packaging, Too
Source: 2018 EcoFocus Trend Survey
Copyright 2018 Evergreen Packaging. All Rights Reserved.
Evergreen Packaging makes and supplies paper and paperboard products globally, including gable top cartons. Fiber used in Evergreen Packaging products comes from forests in the US where responsible forestry practices are used and where overall growth exceeds harvest. Evergreen Packaging cartons contain a protective layer of polyethylene plastic. The data presented here is not intended to suggest that Evergreen Packaging products have all attributes discussed in this piece. This publication presents data on consumer perceptions because consumer perceptions matter when shoppers choose which products to purchase.
PACKAGING PERCEPTION37% more likely than average shoppers
to change what they purchase based on packaging type or amount
ENVIRONMENTAL IMPACT 47% more likely to say it is important to choose restaurants that use eco-friendly cups, paper, boxes or other packaging
PLASTIC SAFETY 65% of Responsible Packaging Shopper have concerns about the safety of plastic and BPA
59%of general grocery shoppers
RENEWABLE 38% more likely to strongly agree/agree that they look for packaging that is made
from renewable materials