· 18 DER KÜNSTLER. Twin Art bringt die Kunst der Mutter Natur zu Ihnen nachhause. Dieses Parkett enthüllt einzigartige Zwil - lings-Bilder, die eine reine Schöpfung der Natur

PARQUET SEASON2018

NOVELTIES

02 WEITZER PARKETTINTELLIGENCE02

BLOCK APPEARANCE | ASH LATTE | CALM (SELECT)

03EDITORIAL

Dear business partner!

What‘s the latest news in the new “parquet season”? While developing the new 2018 range and other related Weitzer Parkett products, we worked harder than ever before to see our products through the eyes of the end

customer.

Because, ultimately, it is their eyes that our products are aimed at. End customers have to be able to identify products and benefits CLEARLY and EASILY.

The concept behind the new line is based on this principle. Less is more – and with six grades we can serve the market together in a simpler way. Experience and market research have shown us that customers are puzzled by abstract terms. They often feel they have to first learn “product speak”. This gets in the way of an uncompli-cated purchase experience, which should begin by getting a good feeling about the products. The naming system for our different grades consists of simple terms which give the end customer an immediate idea of what the product looks like (page 4).

We have stumbled on a real treasure with the new iDesign Special Edition “TWINART Parquet”. The wide twin-pattern planks which display the unique artwork of trees will only be produced in limited numbers and hand-picked during the production process TWINART Parquet is the answer for demanding target groups who have a particular appreciation for special objects. We are very excited to launch these marvellous tree artwork pieces together with you (page 16).

The new website focuses on two primary objectives: giving the premium line iDesign Parquet® the place it deserves: equal footing alongside the catalogue stock. Visitors can either “Find parquet” (catalogue stock) or “Design parquet” (iDesign Parquet®) directly on the website‘s main page. The idea of finding your dream parquet in a simple and enjoyable way is embedded in the overall design and management of the website. Another new approach is to use the website as a tool for business development. On every page customers are able to request a quote and find their nearest partner company – in both cases this is a direct line to you!

There are many other new developments in the following pages. Let’s try to “see through the eyes of the customer” together and open the doors to a new, successful parquet

season!

Weitzer Parkett Management:

DI Josef Stoppacher DI Martin Karner

PARQUET INTELLIGENCE

OUR KNOWLEDGE.YOUR BENEFITS.

04 THE NEW APPROACH TO GRADING

GRADINGTHE NEW APPROACH TO

WITH CLEARLY

UNDERSTANDABLE

NAMES!

05

GRADING

THE NEW APPROACH TO GRADING

THE NEW APPROACH TO

CLEAR AND SIMPLE FOR THE END CUSTOMER.

„See through the eyes of the end customer“

This is the principle which our grading system is based on. Less is more - and with six grades we can serve the market together in a simpler way.

06 THE NEW APPROACH TO GRADING

The new simplified approach to grading and the new grade names allow the end customer to know immediately what their favourite parquet will look like. The ability to categorise and thus choose a parquet type is also further simplified by the accompanying pictures.

Reducing complexity also means becoming more understandable. Experience and market studies have shown us that customers have a hard time with abstract names and terminology when learning about products. They often feel forced into first learning “product speak” before being able to make a choice. This complicates the purchase process, which should begin by getting a good feeling about the products.

NEW GRADE NAMES

SEE THROUGH THE EYES OF THE END CUSTOMER

The elegant and calm appearance given by grain and colour (with no light-coloured sapwood) satisfies the most exquisite taste. Characteristics: pin knots, fine grain, no sapwood, rift grain

EXQUISITE

This grading mixes a timeless grain combination, from simple to decorative. Characteristics: small knots, natural colour variation, no sapwood

CALM

This grading has a high percentage of sound knots with an even colour variation without sap-wood. Characteristics: knots, natural grain variation no sapwood

LIVELY

The lively colorful grading offers the whole variety of nature. The large proportion of sapwood produces a harmonious, colourful appearance. Characteristics: knots, sapwood and natural grain

LIVELY COLOURFUL

This grade demonstrates the natural growth characteristics of the oak tree. Characteristics: no limitation on size of knots, open knots, head cracks and variations in colour are permitted, no sapwood

RUSTIC

The proportion of sapwood produces a colourful appearance with the full expressive power of the tree. Shows character and leaves the tree alive as a piece of living nature. Characteristics: knots of unlimited size, smoothed-out knots and head cracks, sapwood with natural grain variation, distinct variation in colour and timber structure

RUSTIC COLOURFUL

07THE NEW APPROACH TO GRADING

This changes very little for you.

The new names will be used side-by-side with the old names. We are pushing the use of the new names right through to the end customers.

*no sapwood

A few adjustments have been made as a result of this overhaul,

as shown below:

From 2018:

Oak spectrum

Oak accent

Oak nature

Oak accent

Up to 2017:

WP Grand Plank Oak original

WP Grand Plank Oak original*

WP Charisma 2-Strip Oak original

WP Performance Plank Oak original*

Which is why the new names and the old names are listed side-by-side.

Example of the grading catalogue:

Example of the price list:

EUR/m2ITEM NO.

CO

lOU

R R

aN

gE NaT

URE

EDGE PROFILE 40

FOR STEPS EUR/lm

OAK Art.Nr. 29893

PA+PA+ 27785 77,70 35,20calm (select) bevelled, brushed

PVfPV 27786 79,70 35,60calm (select) bevelled, brushed

PA+PA+ 60146 64,00 32,70lively (accent) bevelled, brushed

PVfPV 60144 66,00 33,10lively (accent) bevelled, brushed

PA+PA+ 27789 56,00 31,20rustic (essence) bevelled, brushed

PVfPV 27790 58,00 31,60rustic (essence) bevelled, brushed

Icon photo

Icon photo

08

BLOCK APPEARANCE | NUT STEAMED | LIVELY COLOURFUL (STRUCTURE)

THE ASSORTMENT201808

ASSORTMENT 2018

09

SEE THROUGH THE EYES OF THE END CUSTOMER.

We are guided by this underlying principle and have put the range’s focus on popular and trendy items that are very well received by end customers. The new products which have been added show a large amount of potential.

THE ASSORTMENT2018

THE

ASSORTMENT 2018

10

COLOUR RANGE LAVA

COLOUR RANGE TERRA

NEW IN THE STANDARD PORTFOLIO:

FU

ME

D O

AK

ME

LA

NG

E

FU

ME

D

OA

K

OA

K

CO

GN

AC

NU

TS

TEA

ME

D

OA

K

CO

FF

EE

FU

ME

D O

AK

ICE

Lagersortiment iDesign Parkett

PLANK APPEARANCEWP QUADRA

NUT STEAMED lively colourful (original) | ProActive+

NUT STEAMED lively colourful (original) | ProVital finish

WIDEBOARD APPEARANCEWP Charisma 2-Strip

NUT STEAMED lively colourful (original) | ProStrong

NEW GRADING- PICTURES!

OUR COLOURRANGES

PROACTIVE+

PROVITAL finishf

PROSTRONG

MA

INTE

NA

NC

E-FR

EE P

AR

QU

ETM

AIN

TEN

AN

CE-

FREE

PA

RQ

UET

HEA

LTH

YPA

RQ

UET

11

COLOUR RANGE FIRE

COLOUR RANGE NATURE


RO

BIN

IAS

TEA

ME

D

CH

ER

RY

STE

AM

ED

BE

EC

HS

TEA

ME

D

OA

K

MA

ND

EL

OA

K

PU

RE

OA

K

OA

K

HAV

AN

A

OA

K

KR

OK

AN

T

PLANK APPEARANCEWP Comfort Plank

OAKcalm (select) | bevelled, brushed | ProActive+

WP Charisma Plank & WP Quadra

OAK LIGHTsee „Putty colour“ (page 22)

BLOCK APPEARANCE WP 450

NUT STEAMEDlively colourful (original) | ProActive+

NUT STEAMEDlively colourful (original) | ProStrong

OUR COLOURRANGES

standard portfolio iDesign parquet

12

COLOUR RANGE STONE

AS

H

PO

LA

R

OA

KTA

UP

E

OA

KP

OL

AR

OA

KTR

ÜF

FE

LGR

AU

OA

K

KA

SC

HM

IR

OA

K

SAV

AN

NE

OA

K

ICE

OA

KA

US

TER

PLANK APPEARANCEWP Comfort Plank

OAK KASCHMIRcalm (select) | bevelled, brushed | ProActive+

BLOCK APPEARANCEWP 450

OAK KASCHMIRcalm (nature) | ProActive+


Lagersortiment iDesign Parkett

OUR COLOURRANGES

PROACTIVE+

PROVITAL finishf

PROSTRONG

MA

INTE

NA

NC

E-FR

EE P

AR

QU

ETM

AIN

TEN

AN

CE-

FREE

PA

RQ

UET

HEA

LTH

YPA

RQ

UET

13S

TON

E P

INE

ED

ELW

EIS

S

AS

HL

ATTE

CA

NA

DIA

NM

AP

LE

AS

H

AS

HIC

E

COLOUR RANGE SAND

OUR COLOURRANGES

standard portfolio iDesign parquet

14

iDESIGN PARKETT® WITH ITS INDIVIDUAL SOLUTIONS CONTINUES TO MEET THE END CUSTOMERS‘ NEEDS. THE MOST REQUESTED COLOURS ANDGRADES ARE PART OF THE ASSORTMENT:

From 2018 we will make an even greater distinction between iDesign Parquet® and the catalogue stock in terms of instruments and sales channels. Hopefully this will reinforce the end customer‘s perception of iDesign Parquet® as a premium range.

Together we are strengthening the market position with the tried and tested special editions, while also bringing something new to the industry by offering TWINART Parquet alongside our existing product range. More about that on the following pages...

FU

ME

D O

AK

ME

LA

NG

E

FU

ME

D

OA

K

LAVA TERRA

BRUSHED

GESCHLIFFEN

OA

K

CO

FF

EE

OA

K

KR

OK

AN

T

DEEPBRUSHED

INTENSELYBRUSHED

SCRAPED

NEW!

DELIVERY TIMES

REDUCED TO 3-4

WEEKS!

DIRECTION IN 2018

iDESIGN PARQUET

UNIQUE AS I AM.PARQUET

15

FOURTEEN COLOURS WITH FIVE SURFACE TREATMENTS IN SIX PRODUCT GROUPS AND UP TO FOUR GRADES

CONFIGURABLE

OA

KM

AN

DE

L

OA

KP

UR

E

OA

K

AU

STE

R

OA

K

KA

SC

HM

IR

OA

K

ICE

OA

K

SAV

AN

NE

OA

K

NATURE STONEO

AK

PO

LA

R

OA

KTA

UP

E

OA

KTR

ÜF

FE

LGR

AU

iDESIGNPARQUET

ADDITIONAL

TREATMENTCOLOUR

16 iDESIGN SPECIAL EDITIONWEITZERART: TWINART

WEITZERART: TWINiDESIGN SPECIAL EDITION

16

17iDESIGN SPECIAL EDITIONWEITZERART: TWINART

THE PRECIOUS ARTWORK OF TREES.

TWINART brings the art of mother nature into your home. This parquet reveals unique twin-patterns which are a pure creation of mother nature

ART: TWINART

18

DE

R K

ÜN

ST

LE

R.

Tw

inArt

brin

gt

die

Ku

nst

de

r M

utt

er N

atu

r z

u I

hn

en

n

ach

ha

use

. D

iese

s P

ark

ett

en

thü

llt

ein

zig

arti

ge

Zw

il-

lin

gs-B

ild

er,

die

ein

e r

ein

e S

ch

öp

fun

g d

er N

atu

r s

ind

. D

as F

ind

en

vo

n g

ee

ign

ete

Die

len

gle

ich

t e

ine

r S

ch

atz

-su

ch

e, a

uf d

ie s

ich

un

se

re E

xp

erte

n b

eg

eb

en

. D

en

n d

er

Ba

um

off

en

ba

rt

die

ra

ren

un

d h

an

dve

rle

se

ne

n S

tück

e

erst

mit

ten

im

Pro

du

kti

on

sp

roze

ss.

Die

Bil

de

r d

ara

uf

wid

ersp

ieg

eln

de

n L

eb

en

szyk

lus d

es B

au

me

s. S

ie s

ind

e

ing

efa

ng

en

in

se

ine

m K

ern

, b

eh

uts

am

he

rvo

rge

ho

lt

un

d e

inzig

arti

g i

nsze

nie

rt

für I

hr Z

uh

au

se

.

DE

R S

CH

AT

Z.

Ma

nch

e B

äu

me

ha

lte

n s

elt

en

e Z

eic

hn

un

ge

n in

ih

rem

In

ne

ren

be

reit

, d

ie w

ir w

ie e

ine

n S

ch

atz

he

be

n.

Die

se

Z

wil

lin

gsb

ild

er ze

ige

n e

ind

ru

ck

svo

ll d

ie L

eb

en

sg

e-

sch

ich

te d

es B

au

me

s.

Da

s m

ach

t Tw

inArt

zu

ein

em

h

an

dve

rle

se

ne

n M

eis

terw

erk

, d

as vo

lle

r u

nvo

rh

er-

se

hb

are

r G

eh

eim

nis

se

ste

ck

t.

DA

S K

UN

ST

WE

RK

.J

ed

en

Ta

g e

rzä

hlt

d

er B

au

m n

eu

e G

esch

ich

ten

a

us

se

ine

m L

eb

en

. J

ed

en

Ta

g fi

nd

en

S

ie e

in n

eu

es B

ild

a

us e

ine

r sch

ier u

ne

rsch

öp

flic

he

Q

ue

lle

. E

ntd

eck

en

S

ie d

as B

eso

nd

ere

. E

ntd

eck

en

S

ie d

ie K

un

sts

ch

ätz

e

de

s B

au

me

s.

iDESIGN SPECIAL EDITIONWEITZERART: TWINART

DER KÜNSTLER.TwinArt bringt die Kunst der Mutter Natur zu Ihnen nachhause. Dieses Parkett enthüllt einzigartige Zwil-lings-Bilder, die eine reine Schöpfung der Natur sind. Das Finden von geeignete Dielen gleicht einer Schatz-suche, auf die sich unsere Experten begeben. Denn der Baum offenbart die raren und handverlesenen Stücke erst mitten im Produktionsprozess. Die Bilder darauf widerspiegeln den Lebenszyklus des Baumes. Sie sind eingefangen in seinem Kern, behutsam hervorgeholt und einzigartig inszeniert für Ihr Zuhause.

DER SCHATZ.Manche Bäume halten seltene Zeichnungen in ihrem Inneren bereit, die wir wie einen Schatz heben. Diese Zwillingsbilder zeigen eindrucksvoll die Lebensge-schichte des Baumes. Das macht TwinArt zu einem handverlesenen Meisterwerk, das voller unvorher-sehbarer Geheimnisse steckt.

DAS KUNSTWERK.Jeden Tag erzählt der Baum neue Geschichten aus seinem Leben. Jeden Tag finden Sie ein neues Bild aus einer schier unerschöpfliche Quelle. Entdecken Sie das Besondere. Entdecken Sie die Kunstschätze des Baumes.

















































































































































THE ARTIST.TWINART brings the art of mother nature into your home. This parquet reveals unique twin-patterns which are a pure creation of mother nature. For our

,Because the tree only reveals the rare and hand- picked pieces in the middle of the production process.

They are captured in its cross section, carefully produ-ced and uniquely framed in your home.

THE TREASURE.Some trees have rare patterns hidden on the inside that we treasure. These twin-patterns tell the impres-sive tale of the tree’s life. This is what makes TWINART a hand-picked masterpiece, full of unforeseen secrets.

THE ARTWORK.Every day the tree tells new stories of its life. Every day

-tible source. Discover the extraordinary. Discover the precious artwork of trees.

THE PRECIOUS ART-

WORK OF TREES.

THIS IS WEITZERART:TWINART

19iDESIGN SPECIAL EDITION WEITZERART: TWINART

The tree only reveals the rare and hand-picked pieces with un-mistakable twin-patterns in the middle of the production pro-cess. Every plank is unique and the pattern on them cannot be predicted – for end customers who are seeking the extraordinary.

The final look of the flooring cannot be planned. Single planks can be ordered for customers who want to see a sample of the overall look. You will of course receive a credit voucher for the sample plank (€95) when placing an order.

3-LAYER PARQUET

Dimensions: 2245 x 350 x 16,6 mm with approx. 3 mm wear layer The plank appearance is emphasized thanks to bevel of the longitudinal

and header joints Tongue and groove joint on four sides Spruce supporting material with vertically arranged growth rings Suitable for underfloor heating TWINART Parquet is installed exclusively using complete adhesion.

iDESIGN SPECIAL EDITION

TWINART CAN

BECOME PART OF

YOUR SHOWROOM!

We are strongly backing TWINART Parquet for end customers, architects and for use in showrooms.

WP TWINART

Oak | bevelled, deep brushed | ProVital finishDelivery times on request.

WP TWINART

Fumed Oak | bevelled | ProVital finish Prices and delivery times on request.

2020

BLOCK APPEARANCE | FUMED OAK | LIVELY (ORIGINAL*) | FRENCH HERRINGBONE 60°*no sapwood

THE ASSORTMENT2018

21

HERRINGBONE AND FRENCH HERRINGBONE

No matter if featured in popular house and home magazines or at interior design fairs: we are breathing fresh life into herringbone floors.

We offer this style in the following product groups

Delivery time: 3-4 weeks

Applies to French Herringbone: All items suitable, except bevelled products with the ProStrong and ProActive + surfaces.

HERRINGBONE

HERRINGBONE

FRENCHHERRINGBONE (60°)




WP 4140, WP 4100

WIDEBOARD APPEARANCE

WP 450

BLOCK APPEARANCE

THE ASSORTMENT2018

22

In addition to the upturn in popularity of wild knots, many customers are also opting for parquet with a subtle pattern. The sandy tone of the smoothed knots plays a central role.

PUTTY COLOUR

ADAPTED FOR OTHER PRODUCT GROUPS

With the addition of WP Profile 40 style, you can offer your customers an elegant supplement to the WP Block style. The mitred version meets sophisticated design requirements and follows the trend towards a simple, elegant design.

WP Profile 58 and WP Profile Block are being discontinued.

WP MULTI

WP PROFIL 40 STIL

With the WP Plank Switch solution Weitzer Parkett once again lives up to its performance promise to deliver intelligent par-quet and staircase solutions. WP Plank Switch allows ANY PRODUCT with click connection to be rearranged during laying. This method allows any planks to be connected using the tongue and groove system.

Packaging unit 6 – 8 planks per pack depending on product group

WP PLANK SWITCH

The following products are now available with a light sandy tone.

WP Charisma Plank Oak lively (accent) in ProActive+ and ProVital finish Quadra Oak lively (accent) in ProActive+ and ProVital finish

The following products are available to your customers in either dark or

light sandy tones.

Charisma Plank Oak rustic (essence) in ProActive+ and ProVital finish Quadra Oak rustic (essence) in ProActive+ and ProVital finish

Products with a light sandy tone are referred to in their respective product groups as “Oak light” in the price list.

THE ASSORTMENT2018

23

OTHER NEW ADDITIONS

MOBILE FIRST

THE NEW WEBSITE

The restructuring of the website design reflects our new objectives. The “mobile first” philosophy is what defines

the usability of the new website. The majority of our visitors use a mobile device. For this reason the layout of the

website is designed with this group in mind. Other important objectives which influenced the direction we took include:

the increased use of the website as a tool for business development: on every page customers are able to request a quote and find their nearest partner company – in both cases this is a direct line to you! The improved search function should make it far easier for end customers to find their dream parquet. The premium line iDesign Parquet® is positioned on the main page alongside the catalogue stock. Visitors can

either “Find parquet” (catalogue stock) or “Design parquet” (iDesign Parquet®). The simple and enjoyable process of finding your dream parquet runs throughout the entire design and management of the website. We provide our showroom partners with the opportunity to customise their partner sites.

This includes your choice of up to two individual pictures and text about your company, e.g. description of your services (naming of parquet manufacturers other than WP not permitted).

You’ll notice that we are appealing to end customers in a more emotional tone. A parquet is a living space which is used by us in different ways. We live and experience our own life story on parquet. See for yourself – Weitzer Parkett will be online in a new style from 01.02.2018.

We are replacing the grading folder with a contemporary, handy and practical versi-on in book form. With a wood-effect cover it fits in well with our products, it looks elegant and, thanks to its format, it’s also durable and practical for everyday use.

THE NEW GRADING BOOK

BROCHURES WITH A NEW LOOKThe “Living with parquet intelligence” brochure has been slightly revised. Along with many new living situations and new cover de-sign, iDesign Parquet is now featured for the first time. This way, you get two brochures in one! Simply turn the brochure over and find out more about iDesign Parquet.

In the “Maintenance-free and Healthy parquet” brochures you will also find quite a few new living situations.

PROVENPARTNER-TOOLS

PROVENPARTNER-TOOLS

UPDATED FOR THE 2018 ASSORTMENT

weitzer-parkett.com

Weitzer Parkett Klammstraße 24 8160 Weiz, AUSTRIAPhone +43 (0)3172/2372-0 Fax +43 (0)3172/[email protected]

COVER: PLANK APPEARANCEOAK AUSTER | RUSTIC (ESSENCE)

BEVELLED, INTENSELY BRUSHED

01-2

018

| ite

m n

umbe

r: 5

8770

Documents

· 18 DER KÜNSTLER. Twin Art bringt die Kunst der Mutter Natur zu Ihnen nachhause. Dieses Parkett enthüllt einzigartige Zwil - lings-Bilder, die eine reine Schöpfung der Natur