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18.04.2023Presentation Title | | Page 1
Welcome
Company History
Founded in 1991, offices across Europe and the US
Represented in over 170 countries worldwide
500+ employees worldwide
Innovation
Investment partners such as Intel® Capital
Continuous investment in R&D
Industry Experts
Leading experts in threat research, analysis and detection
Active role in the Security Industry
ICSA labs, VB 100, TUV, West coast lab certified
AVG the brand
80 million active users world wide
Focus on consumer, SMB, Education segments
Tough on Threats
Protects against the latest online threats
Ahead of the competition with unique real-time technology, LinkScanner
Easy on you
Out-of-the-box protection that won’t slow your system down
Award winning customer support
Brand Awareness
19% of UK PC owners know of AVG un-prompted
46% of UK PC owners know of AVG when prompted
AVG is the 3rd most well known brand within the security industry
Why AVG (Channel)
Easy to do business with / Deal direct with AVG
Higher margin than competitive products
Named Business Development Mgrs & Internal Teams
Direct support from the manufacturer
Company branded shipments
The Personal Touch (end-user)
Customer Care
Dedicated UK Customer Service team
Contactable through a non-premium rate number
Access to live technical support between business hours
Technical Support
FREE technical support
Unlimited access to AVG’s technical support technicians
24/7 technical support
Online support forum www.avg.co.uk/uk.support
Reseller Program
Protection that grows with your clients
Flexible Licensing options available
Renewal commission on all licenses
Named Business Development Manager
Direct access to named AVG Account Manager
End user technical support
Priority technical support
Full access to Reseller Centre 24/7
Sales & Technical training program
What AVG will provide
Training/Marketing Support (on site and off site, sales collateral and end user
collateral)
Pre Sales (technical resource on hand, Online demonstrations – UK business
hours)
Ordering – XML Interface provided at no cost
General support – priority provided (UK business hours)
Technical Support - UK based
Dedicated Account Management Team (Commercial and Technical)
Access to roadmap and integration of new services/software as and when
available for release
NFR licenses for internal use
18.04.2023Presentation Title | | Page 7
What AVG expect the partner to provide:
Training (ensure technical, product and sales personnel are fully trained
on a regular basis)
Ordering – use AVG’s systems to place orders and track upgrades
Billing – partner will bill the end customer
Technical and general support – manage and provide this service to the
end customers
Marketing – actively promote AVG and products to your customers
Marketing – promote the partnership and include an AVG logo on
partners website/s and collateral
18.04.2023Presentation Title | | Page 8
18.04.2023Presentation Title | | Page 9
Future Projects
AVG 8.5 for Linux and Linux Server
AVG 8.5 Admin for Linux
AVG 9.0 All in one package, no separate running tasks
Why AVG 8.5?
– Uses low system resources (only uses 5-6 processes)
– AVG helps you stay safe while you shop, bank online, watch videos, search
or surf the web, download music, documents and pictures, and email or chat.
Every document or file you download, every web page or link you click on, is
scanned by AVG before you open it. Unlike other security products, we stop the
threats before they reach your hard drive and become a problem. Safe internet
surfing is now possible
– AVG products are protecting over 80 million computer users worldwide
– Our research teams are continuously on the lookout for new threats so we
can quickly develop protection for you
– Technical support, new program updates, and detection updates are all
included with the software, around the clock and across the globe
AVG Facts and Figures
Memory footprint is extremely low with only 5-6 processes running as low
as 1,028k each.
Virus scanning is proven to only use 15-30% CPU usage (depending on
scan speed)
One of the first Anti-Virus companies to provide Real Time Web based
protection. (web sites with malicious codes, viruses, spyware and
malware).
On Demand Anti-Virus comparisons
Vendor Windows
Viruses
Worms Trojans Malware Windows
Server
2008
Kaspersky 99.3% 98.1% 97% 94.9% Fail
AVG 97.4% 95.6% 92.7% IDP 98.2% Passed
Vendor Windows Viruses Worms Trojans Malware Windows
Server
2008
Sophos 100% 87.7% 89.8% 96.7% Passed
Symantec 99.8% 98.8% 98.7% 85.7% Passed
Vendor Windows
Viruses
Worms Trojans Malware Windows
Server
2008
McAfee 99.8% 99.2% 99.3% 75.7% Passed
Malware & Spam
Kaspersky 77.6%
AVG 80.1%
Sophos 76.6%
Symantec 74.9%
McAfee 73.6%
Includes turn around speed in identifying new threats and updating the software
to counter attack.
Detection rates in a recent independent lab test:
AVG 74% + on detecting web based threats
Kaspersky 40%
Symantec 34%
Panda Internet Security 20%
Bullguard Internet Security 42%
Avira Home Security Premium 42%
McAfee Total Protection Under 35%
F secure Internet Security 2009 37%
AVG’s excellent record on this is thanks to our behavioural code software (IDP) and the
improved Linkscanner technology.
Some of our competitors do use imitations or similar technology, however it is not as
“mature” as AVG’s and does not use the black and white list we have on our servers.
18.04.2023Presentation Title | | Page 18
8.0 Vs 8.5
AVG 8.0 Vs AVG 8.5
More efficient detection rates
IDP (Identity Protection)
Faster scanning that uses lower system resources
Diagnostic utilities
Anti-Spam at server level
Protection against exchange server with integrated plug in
Automatic application and service detection on firewall
AVG Anti Virus Free Edition
AVG Anti Virus Free Edition: Info
Stats
- Over 80m users worldwide- 3rd Largest Vendor in the US and Europe- Most downloaded product on download.com- Which! award winner for best free Anti-Virus 2009
What is it...- Provides BASIC protection for the Home User Components
- Anti Virus- Anti Spyware- Search Shield- Link Scanner
Why is it there…
- Brand awareness - Disrupt the market - Build product knowledge & usability
Question:How hard would it be to sell AVG if 80 million users & their friends hadn’t heard of it?
Benefits to You:
- Brand Awareness is there!- Product familiarity is there!
- We provide you with a target market!
Question:How many other suppliers provide you with 80 million potential sales?
AVG Free Vs Internet Security
Main Objections:
- “Why should I pay for something I’m getting free?”- “I can just download it off the internet!”- “Isn’t that a free product?”
Objection Handling:
-“The Free version is designed for the very light user”- “Do you do any of the following over the internet:
i) Shop? ii) Bank? iii) Chat? iv) Download?”
The Difference:
- ‘Free Users’ do not get UK Technical support- Combination of these missing components give full protection:
- Anti Rootkit- Anti Spam- Firewall- Surf Shield
How Do I Sell The Paid Version?
OEMs Are a Great Tool:
- Average price = £6.00 + VAT per licences (when order 50 units)
- SRP = £34.03 + VAT
How to Sell- Repairs / Services- New Laptops / Desktops- Bundle with Hardware
- Pass on your saving, offer your customer full Internet protection for £15-£20 ??
Why Would You Offer So Cheap?
- AVG Will Pay you for EVERY Renewal- Internet Security 1 User 1 Year = £5.03 to YOU!
Question:How many licences do you need to sell by the end of 2009 to receive your Cheque?
AVG Remote Administration 8.5
AVG RA 8.5 – New Features
Remote administration of e-mail servers and Anti-Spam server plug-ins
– AVG for MS Exchange 2000/2003/2007
– Settings are separated from stations
DC Upgrader
– Admin Server Deployment Wizard can convert settings from
DataCenter 7.5 export (mandatory only)
– Part of AVG Admin Server Deployment Wizard
The upgrade from 7.5 version to 8.5 version can be done as
follows:
Export AVG 7.5 DataCenter
Install AVG RA 8.5
Import 7.5 DC during the Admin Server Deployment Wizard
The DC Upgrader is able to transfer :
Shared settings for stations, group and users
PUP exceptions
Virus Vault
Anti-Spam settings
Scans settings
Only Whole computer scan, Shell extension scan and scan of selected
areas
Email Scanner settings
Resident Shield settings
Update settings (e.g. proxy or dial up settings, not update URL)
The DC Upgrader is not able to transfer the following items:
Settings for specific stations
FW settings
Scheduler settings
Admin Client and Alert Manager settings
AVG RA 8.5 – E-mail Servers
E-mail Server branch
AVG RA 8.5 – E-mail Servers
Shared settings of e-mail servers
AVG RA 8.5 – New Features
Error messages from station are displayed decoded in Admin Console
“FROM” option added in Alert Manager configuration for e-mail
notifications
AVG RA 8.5 – Fixed Issues
Fixed issue with column sorting of Scan Results / Virus Vault
dialogs
“Threat notification mode” in the settings of WebShield can be
set as mandatory
Fixed issues with Firewall synchronisation
AVG ESE 8.5 – New Features
Anti-Spam server plug-in for MS Exchange 2000/2003/2007
New tab: “Server components”
AVG for Lotus Domino Server is discontinued and is not available for
purchase (support provided till the end of each license period)
AVG ESE 8.5 – Anti-Spam
Anti-Spam server component overview
AVG ESE 8.5 – Anti-Spam
Anti-Spam server component settings
AVG Anti-Spam (Server) SBS
AVG will scan the email first for viruses
AVG will then mark the relevant email as SPAM depending on
the Spam setup and Spam score
AVG will then let the email go to the correct mailbox and into
the Junk Folder if marked as SPAM
This is for Exchange only, so AVG does not need to be installed
on client machine
AVG Anti-Spam (Client) Network Edition
Emails are passed through the server and scanned client side by AVG
Anti-Spam component on client will decide if SPAM is moved to the
Junk Folder
Still have the option to change Anti-Spam settings for all clients via
Admin
AVG Email Server edition 8.5 has a special installation package
that includes E-mail Scanner server plug-in and Anti-Spam
server plug-in
Both plug-ins are installed as a component; however E-mail
Scanner server plug-in has a separate installer
User is notified about this fact during the installation of AVG
Installation and Uninstallation
This installer is executed after the successful installation
of AVG. The presence of MS Exchange is checked prior
to the installation of AVG
When uninstalling AVG Email Server edition 8.5, it is
necessary to uninstall the E-mail Scanner server plug-in
prior to the uninstallation of AVG Client via Add or
Remove Programs
AVG 8.5 Products
AVG Anti Virus 8.5
Anti-Virus: protection against viruses, worms and trojans
Anti-Spyware: protection against spyware, adware and
identity-theft
Anti-Rootkit: protection against hidden threats (rootkits)
Web Shield & LinkScanner: protection against malicious
websites
AVG Internet Security 8.5
Antivirus and Anti-Spyware: protection against viruses,
worms, spyware, and trojans
Identity Protection: helps prevent identity theft
Anti-Rootkit: protection against hidden threats (rootkits)
Web Shield: screens downloads and IM for infections
LinkScanner: blocks poisoned web pages in real time
Anti-Spam with anti-phishing: filters out unwanted and
fraudulent e-mails
Firewall: blocks hacker attacks
System Tools: tailor AVG for your particular needs
AVG Network Edition 8.5
Anti-Virus: protection against viruses, worms and trojans
Anti-Spyware: protection against spyware, adware and
identity-theft
Anti-Rootkit: protection against hidden threats (rootkits)
Web Shield & LinkScanner: protection against malicious
websites
Firewall: protection against hackers (desktop-only)
AVG Internet Security Network Edition 8.5
Anti-Virus: protection against viruses, worms and trojans
Anti-Spyware: protection against spyware, adware and
identity-theft
Anti-Rootkit: protection against hidden threats (rootkits)
Anti-Spam: filters out unwanted and fraudulent e-mails
(desktop-only)
Web Shield & LinkScanner: protection against malicious
websites
Firewall: protection against hackers (desktop-only)
AVG Anti Virus SBS Edition 8.5
Antivirus and antispyware protection designed for Microsoft Small
Business Server networks. Protecting everything including e-mail
servers.
Anti-Virus: protection against viruses, worms and trojans
Anti-Spyware: protection against spyware, adware and identity-
theft
Anti-Rootkit: protection against hidden threats (rootkits)
Web Shield & LinkScanner: protection against malicious websites
Firewall: protection against hackers (desktop only)
AVG Internet Security SBS Edition 8.5
Comprehensive protection designed for Microsoft Small Business
Server networks. Protecting everything including e-mail servers
Anti-Virus: protection against viruses, worms and trojans
Anti-Spyware: protection against spyware, adware and identity-theft
Anti-Rootkit: protection against hidden threats (rootkits)
Anti-Spam: filters out unwanted and fraudulent e-mails
Web Shield & LinkScanner: protection against malicious websites
Firewall: protection against hackers (desktop-only)
AVG Email Server Edition 8.5
Anti-Virus: protection against viruses, worms and trojans
Anti-Spyware: protection against spyware, adware and
identity-theft
Anti-Spam: keeps mailboxes free of unwanted and fraudulent
e-mails
AVG File Server Edition 8.5
Anti-Virus: protection against viruses, worms and trojans
Anti-Spyware: protection against spyware, adware and
identity-theft
Anti-Rootkit: protection against hidden threats (rootkits)
18.04.2023Presentation Title | | Page 49
AVG Identity Protection
Protect your identity!
What is IDP?
IDP is specifically focused on helping to prevent thieves from using
carefully-targeted attacks to steal passwords, bank account details,
credit card numbers, and other digital valuables. IDP uses a technology
called behavioural analysis (MDT) to make sure all the programs running
on a user’s computer are operating the way they should. If it spots
something suspicious that could indicate an attempted ID theft attack, it
shuts that activity down, preventing any possible theft from happening
Features
Standalone application (and also bundled with AVG Internet Security 8.5)
Complements AV solutions
No scans or virus signatures needed
Real-time protection against various malware threats
Zero-day detection
Fundamental Parts
Agent
Watcher
Tracer (Key logging, Network activity)
System Monitor (Processes)
User Interface
Detection Methods
Active Malware Defense Technology (MDT)
– “Look at what the software DOES, not what it IS”
Behaviour heuristic
Real - time backend white/black list checking
Game application detection (full screen application)
Support for catalog signed executables
Detection Methods
Every event and action is scored
Removes previous traces of infection
| Page 56
Behaviours and Characteristics
Behavior Example Characteristic
Stealth Process has no visible window or is hidden from task manager
Process executes from Windows directory or has the same name as a legitimate process
Installation/startup Writes executable to Windows directory or modifies startup keys in registry
Survival Process makes changes in registry startup keys and location
Parent of the process survived reboot
Spawns other processes if parent process has died
Payload delivery Installs a network driver, keylogger or injects code into other processes
Supported Platforms
Windows XP SP2 32bit and higher
Windows Vista (all editions)
Windows Vista 64bit (all editions)
Windows XP 64bit and Windows 2000 are not supported
Standalone Installation
InstallShield Wizard installation package
– Supports hidden installation and uninstallation
Installation process
– Customer’s e-mail address is required
– A License Number is not required
Activation
– A License Number is entered in the application after
installation