Data Science Solutions

Unleash the full potential of your data

WHO WE AREAnyForest is part of the BlinkLane group. The team of anyForest combines extensive

experience in digital marketing, data driven business models, data science and

advanced algorithms.

Age Sluis, Founder Expertise: Digital Innovation and Growth MarketingEducation: Data-driven Marketing and Data Management

Arent van ‘t Spijker, Partner BlinkLaneExpertise: data-driven strategy and business model innovationEducation: Business Informatics

Jiri Oen, Data Scientist and ConsultantExpertise: Advanced Analytics and data project managementEducation: Physics and Sustainable Energy Technology

Doortje de Wiljes, Data Scientist and ConsultantExpertise: Advanced Analytics, dashboards and modeling.Education: Mathematics

WHY DATA SCIENCE MATTERS

Data is the fastest growing driver to improve business results. To create competitive

advantage, organizations aim to use data to increase efficiency, sales and

marketing effectiveness. Yet despite all efforts, the majority of data remains

scattered through the organization; disconnected and underutilized.

ü Segmentation

ü Look-a-like targeting

ü Churn reduction

ü Retention programs

Data models to increase customer value and

ROI

Full Funnel ROI Analytics

Acquire Obtain Engage Retain

More Cross & Upsell

Improve CLV

More prospects

Higher conversion

How data could improve your results:

HOW WE WORK

Measure impact & optimize

Actionable insights

Validating and transforming

Combining raw internal and external dataDiscover

Experiment

New data

Implement Lower CPA

Improve Cross sell …

AnyForest applies data science to transform your data into value, by

• Exploring data to discover opportunities to generate value.

• Driving experiments to create proofs of value (PoV).

• Scaling successful PoV’s and implement new business practices.

WHAT WE DELIVER

Single Customer View Consistent Process

Controllable Outcomes Direct Learning

By creating a ‘single truth’

enriched customer view, your

organization will no longer need

to collect and validate data on

an ad-hoc base.

By validating insights in real-

time, the organization will

get valuable opportunities

and segments that are easier

to spot.

By taking on existing problems

directly in small teams and scale

fast once successful the

organization will experience

positive results quickly.

By implementing a consistent

process your organization delivers

ongoing results and opportunities

that are scalable and

manageable.

Contact us for more information

SPACES Zuidas, Barbara Strozzilaan 101 | 1083 HN Amsterdam

T +31(0) 20 4080860 | info@anyforest.com | www.anyforest.com

.

AnyForest is part of the BlinkLane group.