16.Giai pháp e-marketing (Huynh Kim Tuoc Google)-Re-edit

8/14/2019 16.Giai php e-marketing (Huynh Kim Tuoc Google)-Re-edit

1/30

Gii Php E-Marketing:

Qung Co Tm Kim

Thuyt trnh: Hunh Kim Tc

Email: [email protected] 17, 2007
mailto:[email protected]:[email protected]


2/30

2

Chng Trnh

Xu hng trc tuyn mi

Qung tm kim vi Google

Tng quan v chng trnh QC GoogleAdWords

Kt thc


3/30

Xu hng trc tuyn mi


4/30

4

Media Consumption and Spending

0 2 4 6 8 10 12 14

Magazines

Newspapers

Radio

TV

Online

Average Hours/Week

Media Spending

Hours/Week

Internet l mn hnh nh ca th k 21

Millions

0 10 20 30 40 50 60

Thi gian ngi tiu dng s dng internet tng ng vi thi gian xem TV

Ngi tiu dng a chung internet

hn cc kenh truyen thongkhc

Ngn sch qung co trc tuyn

cn rt thp


5/30

5

70% ngi dng Internet s dng cng c tm kim

0 20 40 60 80 100

Daily sports/financial news

Make purchases

Research holidays

Research products

Search Engine

Email

Top Online Activities

Tm kim l hot ng c achung nht sau email


6/30

6

+3.3%Yellow Pages

+5.7%Newspaper

+7.3%Magazine+6.1%Radio

+25.0%Online

+1.4%Broadcast TV

+7.0%Cable TV

Change in Advertising Spend% Y/Y change, 2005E vs. 2004

Search: the primary driver of

growth in online advertising

The Advertising Industry Mc tng trng

Source: Universal McCann (December 2004)


7/30

7

1999 2000 2001 2002 2003 mid-2004

Qung co tm kim chim th phnln nhttrong thtrng qung co trc tuyn

Email, referrals, interstitials, slotting fees,other

1999Banners andsponsorshipscomprise 83%of market

40%Search

8%Rich media

17%Classifieds

9%Sponsorships

20%Banners

Doanh thu QC trc tuyen % theonhm Growth of Search:

Marketers are voting withtheir dollars

Search now the most dominantform of online advertising

Nearly 3x growth in since startof 2003

35 searches per user per month

in U.S. 73% search penetration

Source: Interactive Advertising Bureau, PricewaterhouseCoopers (September 2004)


8/30

8

Chi ph mang v mt khch hng tim nng thp

PIPER JAFFRAY REPORT 2003

$9.94

$2.00

$1.18

$0.50

$0.29

$0.00 $2.00 $4.00 $6.00 $8.00 $10.00

Direct Mail

Banner Ads

Yellow Pages

Email

Search

Mt chuyn i trin lm ti M gii thiu sn phm > 10,000 USD

ComScore Audience Insight Measures, Winter 2005


9/30

9

Rank

19992004Rely on this information sourceFrequently or Occasionally

n/a14Manufacturer sales rep

n/a13National Newspapers

n/a12Industry journals / trade publications

1311Radio610Business / General Interest magazines

109Local daily newspapers

48Computer / Technology magazines

97Television

86Salesperson at Store

35Brochures

54Internet content sites

23Catalogs

72Internet manufacturer sites

11Recommendation from friends, family, or colleagues

Source Millward Brown Intelliquest CIMS v11 Industry Media/Business Influencer Study; Total Universe - 34,479 (000); Nov 2004

Risers of noteUp 5 positions

Up 1 position

Sbng n v nh hng ca Internet


10/30

10

Vn n th trng th gii

Google c th l mt trang web thng

mi ton cu nht t trc n nay John Yunker, Chief Analyst,

Byte Level Research

Sources: Measured by Media Metrix and NetRatings (September 2004); 2005 Web Globalization Report Card, Byte Level Research (November 2004)

Khch hng ca bnc th tm kim trnGoogle vi hn 100

ngn ng

Google l cng c tmkim #1 trong 17/20quc gia c kho

st

#1 trong 2005 theoWeb Globalization

Report Card

Kt ni vi khch hng vng quanh th gii tren 1 dinn


11/30

Qung co tm kim (AdWords) vi

Google


12/30

12

Li ch ca Google AdWords

C th nh hng khch hng trn phm vi toncu, quc gia hoc a phng.

Chn t kha nh hng khch hng

Tnh theo m hnh u gi

Gim gi t ng: chi ph ti thiu cho GMB Kim sot tng chi ngn sch hng ngy

Phn phi trn trang ni dung v cc cng c tm kim

QC ng cnh v hnh nh nh hng theo trang web

Thay i ngn sch, GMB, xy dng qung co, chn t kha theo

mun!

H thng bo co ti khon


13/30

13

Vietnam travel


14/30

14

Kt qu tm kimt nhin

Kt qu QC

AdWords


15/30

15

Qung co ca bn s xut hin u?

AdWords

Trc thuc Google Tm kim i tce.g. AOL.com.au

Trang ni dunge.g. Aifare.com.au,

Ozsmallbusiness.net


16/30

16

Thu ht khch hng mi thng qua mng li ni dung

Trang webTravelnotes

C bi vit gii thiuv cc a im dulch Vit Nam

Qung co ca bn c thxut hin ti v tr ny!

Dch v lin quan n du

lch s c hin th.


17/30

17

Hiu qu thc t nh th no ? Passion Asia

Doanh thu tng 200% trong vng6 thng.

Trong 1 thng lu lng khchvo trang web tng 100%

Tht d dng xc tin mt chng trnhqung co thng qua AdWords, v n c th a khch hng n vi trang webrt hiu qu v nhanh chng. Nhng quan

Trng hn ht l nhng khch hng c chn lc

Mr. Thawatvongse SilamanondaManaging Director

Passionasia.com

.


18/30

18

bt u chin dchqung co vi Google,hoc tm hiu thm

thng tin, bm vo y


19/30

19

Bm vo y bt u


20/30

20


21/30

21

Bn c th a QCca bn n vi

khch hng bngngn ng ca h


22/30

22

QC ca bn sc xut hin

trn bt c quc

gia hoc lnh thno m bn chn


23/30

23

Chn T Kho

S dng cng c t kho

truyn ti tng

Xem xt cn thn cc xut

Loi b cc t kho khng ph hp D tm cc t kho ph nh


24/30

24

Chn mc

chi ti acho mi ngy

Chn mc giti a cho

mi ln bm

vo QCc tnh lulng khch

hng truy cp


25/30

25

Tng kim trali xem cc ni

dung ph hpcha


26/30

26


27/30

27

Chn phngthc thanh ton


28/30

28

Theo di hiu qu QCthng qua cc loi Chuyn i

Nm

loiChuyn

i

Bn c th chnhnh thc chuyni o lngkt qu theo

mun


29/30

29

Bo co v phn tch khch ca bnn t u..

Download phn mm ti

http://www.google.com/analytics/

Cho thy khch

hng ca bnn t knhtruyn thng

no.

Cho chng tabit l khch

hng c hay mi

Biu lu lngkhch hng vo

trang web


30/30

Kt thc

Documents

16.Giai pháp e-marketing (Huynh Kim Tuoc Google)-Re-edit