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NutraNews ISSUE 9 & 10 JULY AUGUST 2010

Ingredients of the Months

AUGUST

The NUTRAFILES Award of the month of August goes to Capsiate Natura™ from Ajinomoto. This ingredient is derived from 10000 pounds of Sweet peppers and yields only one pound of capsinoids. The capsanoids are found in the lipid phase of the peppers, and is a discovery Ajinomoto has made. However, new published studies demonstrated significant a metabolic effect of 10 mg in young healthy males. The fact is that this thermogenic sweet pepper compound is an analogues of capsaicin, but is non-pungent, gives the ingredient extra potentials. This enables the ingredient to be used by more consumers – chilli lovers or not. The active ingredients, capsinoids, are approximately 1,000 times less pungent in contrast to capsaicin. This pungent component found in hot chilli peppers creates the feeling of burning and heat. Compared with the pungency threshold (the lowest noticeable concentration), according to an Ajinomoto Co.'s study. The ingredient Capsiate Natura™ receives the NUTRAFILES award for novelty as no other in the industry has so thoroughly studied and process developed on this component. The Novelty score is 7, and the total score is 33 – among the top 20 ingredients this time. Belongs in the weight management ingredient category

Ingredients of

the Months

The

Companies

Behind

Recent

Ingredients

Top 20 in July

August

Industry

News

Events

Webinars

Nutrafiles

Open

Nutrafiles

Trends

New Reports

Contact

Informations Published by: Bio2com Aps NUTRAFILES®

JULY

The NUTRAFILES Award of the month of July goes to Truvia ™ Rebiana from Cargill. This natural sweetener ingredient is now fewer steps away on the regulatory hurdle race to get approvals for use in health beneficial consumer products. EFSA has issued a positive opinion on the safety of steviol glycosides used as food additives following petitions lodged by the European Stevia Association (Eustas), Cargill and Japanese firm Morita, which are all seeking regulatory approval to sweeten products with stevia in Europe. EFSA’s opinion is in line with that of the Joint FAO/WHO Expert Committee on Food Additives (JECFA) and the US Food and Drug Administration, approving Stevia extracts with at least 95% purity of steviol glycosides. The opinion is now passed on to the European Commission, with final EU-wide approval expected end 2010 early 2011. The next regulatory hurdles to come will be the national acceptances of the obvious nutrition claims – as “No added sugar” or “Sugar free” - the general health function claims laid down in Regulation 1924/2006, including the natural claim. Thus, so far so good – few hurdles to go. Whether the hypertension reduction documentation on Stevia is sufficient for an article 14 claim? We can only speculate. Certainly the long term goals in the regulatory area are still to be met. A score on 4 in Nutrafiles may soon become 6 or even 7.

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The Companies Behind

argill Inc, is USA's largest private corporation. It, has operations in 70 countries and five main business segments -- Agriculture Services

(customized farm services and products); Food Ingredients and Applications (food and beverage ingredients, and meat and poultry products); Industrial, Origination and Processing (commodity origination,

processing, marketing and

distribution); and Risk

Management and Financial

(risk management and financial solutions); and Industrial (salt, steel, and fertilizer). The company was founded in 1865 and today employs approximately 130,000 people all over the world. Cargill's customers include food, beverage, industrial, pharmaceutical, and personal care product makers, as well as farmers and foodservice providers. The company provide food and beverage manufacturers, foodservice companies and retailers with high-quality ingredients, meat and poultry products, and health-promoting ingredients and ingredient systems.

Cargill Health & Nutrition is a leading developer, processor and marketer of science-based, health and sweetness-promoting ingredients for the food and dietary supplement industries worldwide. The vision is to accelerate health and sweetness innovations in foods and supplements by focusing on conditions that are important to customers and consumers. Well-known product brands also include CoroWise™ phytosterols and Oliggo-Fiber® inulin.

For more information, visit www.truvia.com,

www.CoroWise.com, or www.cargill.com.

jinomoto Natural Specialties, is a Belgian company that has been active in producing Fine Chemicals for the pharmaceutical field for more than 25 years.

Today Ajinomoto Natural Specialities has become a worldwide leading supplier of polyphenols and more specifically hydrolysable tannins also known as gallotannins. They have unique expertise in the tannic acid chemistry and the industrial application of hydrolysable tannins. The company is covering almost the entire range of raw materials available to industry, and market a very broad product portfolio. Not only does their range include tannins originating from a single plant source but also blended products are available. Ajinomoto have a dedicated team of 10 scientists working on the development of new kinds of polyphenols and natural specialities based on extraction processes with possible combination with hemi-synthesis. The company is specialised in solvent-based extraction and have developed a unique continuous process combining flexibility and large output. The range of products includes various types of polyphenols:

Hydrolysable polyphenols also known as gallotannins

Grape seed extracts - The OmnVin range Oaktannins as OakTan Cocoa polyphenols: OmniCoa

For more information, visit www.natural-specialities.com

C A

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Recent Ingredients

Metabolic Health ALA Pinnothin

Aminosweet

BaoSelect

CarbLite

Chirositol

Citri-Fi

Citrin

CLA Extreme

Clarinol

ForsLean

Ginnovay

GlucoFit

GlucoHelp

IsoMaltidex

Kactiline

Loesyn

Peptan

Protilup 160 Truvia Rebiana Capsiate Natura HibRose Slimaluma Neuvia Xanthigen Glucofit Capsaicin Natura Thermax Metamucil Rossentia Roseox Equacia ThinOgen Lovia Supertein Glycocarn Pinnothin PsylliumGI CarniBright ™ L-carntine Nutravitals Cinnulin PF Thermodiamine BioAgave

Vitasweet

Heart Health

Provinols

Ob-X

Lamequick

Lactosalt Optitaste

L-carnitine+Resveratrol

Go-Luo

Diminicol

CocoanOX

CCX-70

Cholestatin

Cardiol

Vitapherole ECO

PomGold

Grapurit

Tocotrienol Concentrate DVL 70

MenaQ7

VinOseed

Hidrox

LomaSalt RS

Cranberry Powder Extract

Orleans Strawberries Onion Extracts

Cognitive Health

Xtravita

Phospholean

Cyracos

Bilberry Extract 25

Extramel

Cognisetin

SAMe-way SAM-e

Griffona

Lasoperin

Pycnogenol

AlphaWave

Lipo PAS

Ginseng PE

Eterna

Marine Phospholipids

Ovocholine DHA 7 & 8

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Lipo PS 20 P / F

Lecisoya F 35

Gingko Complete Liquid

Prevagen

Zafferano

Suntheanine

Ageing

Vinoxol

Optisharp

KanekaQ10

Syn Glycan

NutroxSun

GooseBerry Extract

Nutra-Red

Tocomax

Lifenol

Alfapro

Cognizin

Ageing Cont.

Wild Blueberry Powder Extracts

Sharp.PS

SerinAid

Lipowheat Cereboost Ginktone

Growth

Lactoval

Denomega

OmaCare

Sachia

Ovocitithin DHA 3 Membrasin

Special Medical Needs

Lipoid E 80 Energy Phyllathus Niruri

Skin Oral Applications

Covi-ox

Hypoxdermin

Gentone

Tomato Lycopene Complex

Nerve

PharmaFew

Posinol

Infections

UTIrose

Limau Purut

Cleargen Praventin

Eyes

Xangold

BetaOne

VisionCare

Spinach Powders

Dental and Oral

Zerose

Univestin

PureVia Reb A

Maltrin

Skeletal & Joint

Pureflex

Mangoselect

Co-Joint

Cartidea

Chondronat

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Gut Health

Treha

Luralean

KIOnutrime-Cs

GanedenBC30

Fiberaid BioAgave

Performance

SunactiveFe

SeLECT

Ovoyolk DHA 2

Energy 'Pippin

Regenasure

Immune Health

Immune Balance

LeveLon

Appjfnol

i-Sabi

Broccoli Extracts Energy Anti-Allergy HerbPlus

Nutrafiles Open

Now the Nutrafiles Team has decided to grant small independent consultancy firms within the food, beverage, supplement and ingredient industry a FREE access to NUTRAFILES®. The team request input, feedback and collaboration on the system, and hope that the system will develop faster and benefit from the dynamics. All that is needed is to go to www.nutrafiles.com and fill in the on-line form and participate in the LinkedIn network group for NUTRAFILES – Nutrition & health. We have already signed ten experienced consultants in who have competences from IP, Market Strategy, R & D and Regulatory US and EU. The tool is becoming even more dynamic in the future – just wait and see. Each month we will present a profile of one of these consultants participating in NUTRAFILES® Open.

Nutrafiles Trends

Now the users of NUTRAFILES® Corporate version will have free access to download ALL bio2com’s market reports on health and ingredient trends.

Besides that, there are links to patent updates, medical library and Industry media and trend updates.

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Top 20 in July August

Industry News

IFT, Institute of Food Technologists, annual conference and Trade show took place in Chicago this time. The show was filling less than a hall this time, but there were still many visitors.

Natural colorants – and health claim Many suppliers of colours from domestic and Asian countries were present, and in generally had red colours from paprika, yellow from marigold, red/orange from tomato, carrot and pumpkin, blue violet from berries, and greens from spinach, chlorophyll and kale. The functional and formulation services were the competitive edge for most companies.

Fibres as fortifiers / replacers We observed fibres in diversity as never before, soluble fibres and also the definitions of origin and quality, Organic fibres based on oats, pea, barley and soy to be able to go the whole way in fibre rich bars, cereals and snacks.

Sweeteners Natural sweeteners were everywhere, in the cafeteria GLG sponsored Stevia blend for the coffee. But also Go Lu Hong was represented many places.

Low Sodium Various low sodium products were presented on the floor, most were potassium conversions, but also a number were natural evaporates of sea salts, which really had different flavour experiences to offer.

Omegas Omega lipids were demonstrated in various food applications, from bakery to beverages. Main focus was on hearth health communication. All in all the show was good, but few surprises. Exhibitors Total: 567

Attendees Total: 15500

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101520

2530

35

40

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Health Area Biology Action Regulatory Status Market Novelty Intellectual Property Rights

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Events

…Boosting Human

Immunity By Using

Natural

Ingredients Will Be

A Great

Challenge…

The International Society of Antioxidant in Nutrition and Health (ISANH) decided to organize the 2

nd

World Congress on Immunity Ingredients to be held on Malta on October 28, 2010. The aims of Malta Immunity Ingredients 2010 are to bring together scientific and industrials from the food and cosmeceutical sector to discuss the latest advances on immunity and health and how to boost the immune health system. Inside this topic it will be highlighted the relationship between immunity and oxidative stress and the potential applications of bioactives to prevent or treat chronic diseases and several pathologies related to the immune system. During Malta Immunity Ingredients 2010 we will emphasize on the innovations in probiotics, prebiotics and antioxidants applications (new fibres, bacterial strains…). A special communication will be dedicated to immune system of babies, seniors, obese persons and diabetics by these immunity modulators. During the congress, we will allocate a special time to discuss the latest regulations of the EFSA concerning the health immunity claims. Our objective is to supply answers to the manufacturers of bioactive ingredients and to the companies whose strategies are oriented toward the health care sector. The main idea is give explicit clues to increase the legitimacy of the industrials facing the consumers and the regulatory institutions.

Malta Immunity Ingredients 2010 will target researchers, R&D departments, food supplements companies, functional ingredients manufacturers, agro-food companies, marketing departments, investors, start ups and all other stakeholders interested in the pharmaceutical, cosmetic and health food sector.

For more information about Malta Immunity Ingredients: www.immunity-site.com

Just to inform that in parallel of Malta Immunity Ingredients will be organized two others conferences, about sugar and salt reduction: Malta Stevia & Stevia Growing 2010: www.stevia-site.com

Malta Salt Reduction Strategies 2010: www.stevia-site.com

Contact: Malta Conferences – ISANH Tel: + 33 1 55 04 77 55 Isanh-conferences@orange.fr www.immunity-site.com

October, 28-29, 2010 At Radisson SAS,

Saint Julian, Malta

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Webinars

Bio2com, the company behind NUTRAFILES® has initiated a partnership with Mintel on Nutritional issues, starting by a group of webinars in collaboration.

In the 2nd half of 2010 we’re setting up a separate live Q & A session 8-10 days after the

webinar has taken place. This allows you to review the webinar at your own convenience and to see the slide show and diagrams and prepare questions at your own lease, to get an audience answer or position, or a private feed back if you prefer that.

Healthy Nutrition for Weight Management Market Insights 2010

Sept 16,2010 Register HERE

Health and Beauty through Natures Remedies, Market Insights 2010

October 12, 2010 Register HERE

Healthy Nutrition for Fitness & Performance Market Insights 2010

Nov 9, 2010 Register HERE

New Reports

The report series about Health and Ingredient Trends are still filling up with new Titles.

We mind the Gaps in the Markets – Get Inspiration to New Nutrition Product Strategies

Specific Needs of Growing Children, Kids

Health and Nutrition

Ingredients, Foods and Beverages 2010

Download Brochure or Go to Website

The Baby Boomers Selections - Healthy Ageing 2010

Download Brochure or Go to Website

Vitamins for Kids in EU 2010

Download Brochure or Go to Website

In press:

Webinar Access

Mood, Stress and Performance Cognitive Health 2010

Contact Information

Bio2com ApS Skt. Clemens Torv 15, 3 mf DK-8000 Aarhus C Denmark

Tel.: +45 75763338 info@bio2com.com www.bio2com.com www.nutrafiles.com