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16 years of 16 years of Experience Experience Launching, growing & restructuring Launching, growing & restructuring revenue streams revenue streams for long term growth for long term growth Christian Leatham

16 Years Of Experience

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Page 1: 16 Years Of Experience

16 years of 16 years of ExperienceExperience

Launching, growing & restructuring Launching, growing & restructuring revenue streams revenue streams

for long term growthfor long term growth

Christian Leatham

Page 2: 16 Years Of Experience

The beginning…The beginning…

Maintained 35% of overall ad clienteleMaintained 35% of overall ad clientele

Grew overall ad revenue by 30%Grew overall ad revenue by 30%

Introduced color, new regional edition, Introduced color, new regional edition, and swallowed the competition whole.and swallowed the competition whole.

Page 3: 16 Years Of Experience

Launch of b2b magazineLaunch of b2b magazine

Surpassed initial quota by 210%Surpassed initial quota by 210%

22ndnd year sales: +125% year sales: +125%

90% renewal rate90% renewal rate

Increased frequency to bi-monthlyIncreased frequency to bi-monthly

Page 4: 16 Years Of Experience

Print, Online, Sponsorship SalesPrint, Online, Sponsorship Sales

Increased conference booth sales by 40% Increased conference booth sales by 40% Created 3 new revenue streamsCreated 3 new revenue streamsStreamlined advertising process for 3 publications, Streamlined advertising process for 3 publications, CLE programs and annual conference resulting in CLE programs and annual conference resulting in higher renewal rate, and quicker revenue growthhigher renewal rate, and quicker revenue growth

Page 5: 16 Years Of Experience

Launched New England Launched New England For Rent MagazineFor Rent Magazine

Surpassed annual quota in first 3 monthsSurpassed annual quota in first 3 months

Sold $598,000 on $250,000 annual quotaSold $598,000 on $250,000 annual quota

65 new advertisers; 90% renewal rate65 new advertisers; 90% renewal rate

Page 6: 16 Years Of Experience

Out-of-Home (OOH) Out-of-Home (OOH) Sales ManagementSales Management

Record 4Record 4thth quarter in localized ad revenue quarter in localized ad revenue

Built team-like atmosphere across 9 DMAsBuilt team-like atmosphere across 9 DMAs

Acquired first-time CPG advertisers such as Acquired first-time CPG advertisers such as Pepperidge FarmPepperidge Farm

Page 7: 16 Years Of Experience

Leasing/Purchase SalesLeasing/Purchase Sales

$617,760 in new leases signed in 4 months$617,760 in new leases signed in 4 months

Launched New England division, 2009Launched New England division, 2009

Average 2 new clients per weekAverage 2 new clients per week

Page 8: 16 Years Of Experience

Reversed Negative revenue trendReversed Negative revenue trend

Immediately halted a 3-year revenue slide Immediately halted a 3-year revenue slide surpassing #'s every month in 2010 surpassing #'s every month in 2010 Sold 95% of new digital business in 2010Sold 95% of new digital business in 2010Leading company in avg monthly ad revenue, Leading company in avg monthly ad revenue, avg $ per ad, and new business revenue avg $ per ad, and new business revenue every month in 2010 every month in 2010